b2b customer experience paul hague nick hague

Learn how to bring customer excellence to your B2B business to retain existing clients and win new business, this bestselling guide contains expert advice from leading industry experts, as well as new frameworks and approaches.

Objev podobné jako B2B Customer Experience - Paul Hague, Nick Hague

In the 21st century, commercial aviation has been transformed into a passenger-centric business, in which the customer has assumed or requires an ever more active role in managing their own journeys. This trend is set to continue with innovations and transformations in multiple areas. Point-of-sale solutions will redefine in-flight commerce, making it easier for passengers to make purchases during their journey. Telemedicine will ensure health and safety onboard, allowing for immediate medical assistance in case of emergencies. The shift to personal electronic devices for in-flight entertainment (IFE) will cater to the digitally savvy passenger and their expectations in the digital age. Smart cabins will revolutionize in-flight food and beverage services, providing passengers with a more personalized and enjoyable experience. Data-driven catering will reduce food waste and boost profits in aviation. In short, all areas of the passenger experience will be affected by ongoing digital transformation. Airline Customer Experience: Digitalization in Passenger Services aims to show how digitalization is transforming the way the aviation industry operates, making it more efficient, profitable, and sustainable. The wide-ranging contents embrace all aspects of aviation relating to the customer experience, from purchase and pre-check-in, to the services offered to passengers in flight and beyond. The ... Unknown localization key: "more"

Objev podobné jako Airline Customer Experience

In The Ultimate Customer Experience, Scott McKain, award-winning speaker and author, reveals the five steps for connecting with customers in today''s changing workplace. When was the last time you were a customer and received the Ultimate Customer Experience? Can you even remember? I''ve received great service from companies that I know didn''t give a damn about my business. You have, too, I''ll wager. How did that happen? Here is one possible answer: an individual cared about customers and overcame the obvious deficiencies in their organization''s inferior approach and lack of values. There are five fundamental aspects to create the Ultimate Customer Experience for the clients and prospects you deal with every single day. Even during this post-pandemic period as we come to grips with -- and try to learn how -- business has been changed forever, the level at which we connect with customers has never been more important. The five steps to creating an Ultimate Customer Experience are: 1. Don''t Make It Right . . . GET It Right! 2. Make a Great Impression 3. Serve with Empathy 4. Connect with Emotion 5. Take Personal Responsibility If your company gave you this book, it means they are committed to ... Unknown localization key: "more"

Objev podobné jako The Ultimate Customer Experience - Scott McKain

Jean Paul Gaultier Scandal For Him EDT 100 ml
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Discover the secrets of world-class leadership!When it comes to refined service and exquisite hospitality, one name stands high above the rest: The Ritz-Carlton Hotel Company. With ceaseless attention to every luxurious detail, the company has set the bar for creating memorable customer experiences in world-class settings. Now, for the first time, the leadership secrets behind the company''s extraordinary success are revealed.The New Gold Standard takes you on an exclusive tour behind the scenes of The Ritz-Carlton Hotel Company. Granted unprecedented access to the company''s executives, staff, and its award-winning Leadership Center training facilities, bestselling author Joseph Michelli explored every level of leadership within the organization. He emerged with the key principles leaders at any company can use to provide a customer experience unlike any other, such as:Understanding the ever-evolving needs of customersEmpowering employees by treating them with the utmost respectAnticipating customers'' unexpressed needs and concernsDeveloping and conducting an unsurpassed training regimenSharing engaging stories from the company''s employees--from the corporate office and hotels around the globe--Michelli describes the innovative methods the company uses to create peerless guest experiences and explains how it constantly hones and improves them. The New Gold Standard weaves practical how-to advice, proven leadership tools, and the wisdom ... Unknown localization key: "more"

Objev podobné jako The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company - Joseph A. Mic

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C.

Objev podobné jako Customer Success - Dan Steinman, Nick Mehta, Lincoln Murphy

In light of the shift from service and satisfaction to loyalty and retention, Customer Experience (CX) is vital, involving all interactions with a brand. Success demands planning, training, data use, tech adaptation. Caribbean context explored, discussing theories, cases, challenges, trends shaping CX's future impact.

Objev podobné jako Customer Experience Management in the Caribbean

Exam board: AQALevel: A-levelSubject: PoliticsFirst teaching: September 2017First exams: Summer 2018 (AS) Summer 2019 (A-Level)Reinforce your understanding throughout the course. Clear topic summaries with sample questions and answers will help you improve your exam technique to achieve higher grades.Written by experienced teachers Nick Gallop and Paul Fairclough, this Student Guide for Politics:-Identifies the key content you need to know with a concise summary of topics examined in the AS/A-level specifications-Enables you to measure your understanding with exam tips and knowledge check questions, with answers at the end of the guide-Helps you to improve your exam technique with sample answers to exam-style questions-Develops your independent learning skills with content you can use for further study and research

Objev podobné jako AQA AS/A-level Politics Student Guide 1: Government of the UK - Paul Fairclough, Nick Gallop

In the rapidly evolving AI landscape, customer service and support professionals find themselves in a prime position to take advantage of this innovative technology to drive customer success. The AI Revolution in Customer Service and Support is a practical guide for professionals who want to harness the power of generative AI within their organizations to create more powerful customer and employee experiences. This book is designed to equip you with the knowledge and confidence to embrace the AI revolution and integrate the technology, such as large language models (LLMs), machine learning, predictive analytics, and gamified learning, into the customer experience. Start your journey toward leveraging this technology effectively to optimize organizational productivity. A portion of the book’s proceeds will be donated to the nonprofit Future World Alliance, dedicated to K-12 AI ethics education. IN THIS BOOK YOU’LL LEARN About AI, machine learning, and data science How to develop an AI vision for your organization How and where to incorporate AI technology in your customer experience fl ow About new roles and responsibilities for your organization How to improve customer experience while optimizing productivity How to implement responsible AI practices How to strengthen your culture across all generations in the workplace ... Unknown localization key: "more"

Objev podobné jako The AI Revolution in Customer Service and Support - Emily McKeon, Ross Smith, Mayte Cubino

A leadership playbook for making customer experience a core aspect of your business.In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence. The truth is customer experience is not what it used to be. New technologies, values, generational expectations, economic instability, - and the rapid pace of change all must be considered as you forge ahead. How do you put the customer first in the face of all these emerging trends?Using cutting-edge research and interviewing top leaders across industries, customer experience futurist Blake Morgan has pulled together eight new laws that the best companies follow in terms of building and maintaining a focus on the customer. Customer experience is a decision leaders must make every day, and this book shows you how:C.reate a customer experience mindset.eX.ceed longterm profit expectations by focusing on both short term and long term profits.L.ay out your customer experience strategy creation and stick to it.E.mbark on your 90 day get started plan.A.nticipate the future by being a customer experience futurist.D.on’t forget that ... Unknown localization key: "more"

Objev podobné jako The 8 Laws of Customer-Focused Leadership - Blake Morgan

You''ve Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing. The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.) However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experience—a feat that siloed companies struggle to achieve. Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He''ll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement. Why You Should Read This Book: Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of today’s digital customers. UX is king. Identify and Target the Right Customers: Discover how to ... Unknown localization key: "more"

Objev podobné jako The 10-Second Customer Journey - Todd Unger

In 10½ Lessons from Experience, Paul Marshall distils the experience of 35 years of investing, including over 20 years at Marshall Wace, the global equity hedge fund partnership. He describes the disconnect between academic theory and market practice, in particular the reality and persistence of ''skill'' - the continuing ability of the best practitioners to beat the market. But he also underscores the prevalence of uncertainty and human fallibility, showing how a successful investment management business must steer a path which recognises both the persistence of skill and the pitfalls of cognitive bias, human fallibility and hubris.

Objev podobné jako 10½ Lessons from Experience - Paul Marshall

You''ve Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing. The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.) However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experience—a feat that siloed companies struggle to achieve. Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He''ll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement. Why You Should Read This Book: Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of today’s digital customers. UX is king. Identify and Target the Right Customers: Discover how to ... Unknown localization key: "more"

Objev podobné jako The 10-Second Customer Journey - Todd Unger

''Probably the most ambitious, generous and thorough volume about a musician to see publication'' Mouth MagazineThe authorised companion to the music of Nick Drake, compiled, composed and edited by Cally Callomon and Gabrielle Drake, with contributions from Nick''s friends, critics, adherents, family and from Nick Drake himself.Remembered For A While is not a biography. It is, rather, an attempt to cast a few shards of light on Nick Drake the poet, the musician, the singer, the friend, son and brother, who was also more than all of these. We hope it will accompany all those in search of an elusive artist, whose haunting presence defies analysis.The book contains:* In-depth interviews with many of Nick''s friends, most notably Paul Wheeler, Nick''s close friend from Cambridge days, a singer-songwriter who, of all Nick''s friends, perhaps best understood, from personal experience, Nick''s journey through musical creation to despair and back again.* A selection of photos from all eras - some never seen before - with reproductions of documents such as the scrapbook Molly Drake kept of her son''s press cuttings, and the original and rejected album covers.* Images of Nick''s handwritten and typed lyrics, including the lyrics of some songs for which the ... Unknown localization key: "more"

Objev podobné jako Remembered for a While - Nick Drake, Cally Callomon, Gabrielle Drake

A Customer Experience Roadmap to Transform Your Business and Culture Chief Customer Officer 2. 0 will give you a proven framework that has launched and advanced the customer experience transformation in businesses in every vertical around the world. And it will take years off your learning curve.

Objev podobné jako Chief Customer Officer 2.0 - Jeanne Bliss

Overall WINNER - CMI Management Book of the Year 2014 WINNER - Innovation & Entrpreneurship Category at the CMI Awards 2014 Create a great customer experience whoever you are. Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever. This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are. For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

Objev podobné jako Ten Principles Behind Great Customer Experiences, The - Matt Watkinson

A colourful 3-volume set that introduces, deepens & enriches the Wagner Experience for the newcomer & seasoned Wagnerian. Vol. 1 explores Wagner's formative experiences, aspirations, mentality & his first wife Minna's immense but unrecognised impact on him & his music. Vols. 2 & 3 cover Wagner's operas (including his rarely examined early operas).

Objev podobné jako Wagner: The Complete Experience - Paul Dawson-Bowling

Gibson Les Paul Studio Heritage Cherry Sunburst je elektrická kytara kombinující esenciální design Les Paul s prvky pro aktivní hráče. Disponuje odlehčeným tělem, push/pull humbuckery a kombinací mahagonového těla s javorovým topem. Je určena především pro pódium a studiové nahrávání.

• Odlehčené tělo pro pohodlné hraní
• Push/pull humbuckery pro univerzální zvuk
• Kombinace mahagonového těla a javorového topu
• Cenově dostupnější než vyšší modely Les Paul

Objev podobné jako Gibson Les Paul Studio Heritage Cherry Sunburst

Ensure your marketing is GDPR/DPDI compliant whilst navigating technological changes and optimizing customer experience with this practical and user-friendly guide.

Objev podobné jako How to Use Customer Data - Sachiko Scheuing

Sada pro malování podle čísel s motivem Tahiťanek na pláži od Paula Gauguina. Balení obsahuje vypnuté plátno na rámu o rozměrech 80x100 cm, 25 akrylových barev, sadu štětců a vymalovanou předlohu. Plátno je vyrobeno ze dřeva a lnu.

• Vypnuté plátno na dřevěném rámu připravené k malování
• Kompletní sada obsahující 25 akrylových barev, štětce a předlohu
• Kvalitní materiál plátna ze dřeva a lnu
• Námět inspirovaný slavným malířem Paulem Gauguinem

Objev podobné jako Zuty - Malování podle čísel - TAHIŤANKY NA PLÁŽI (PAUL GAUGUIN), 80x100 cm, vypnuté plátno na rám (HRAmmb09207nad)

A new breakthrough idea about how to win customer loyalty from Matthew Dixon, the bestselling author of The Challenger SaleEveryone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?In their acclaimed bestseller The Challenger Sale, Matthew Dixon and his colleagues at CEB busted longstanding myths about sales. Now they''ve turned to a new vital business subject - customer loyalty - with a book that turns conventional wisdom on its head.Companies devote untold time and resources trying to dazzle customers. Yet CEB''s careful research proves that is wildly overrated: loyalty has a lot more to do with how well companies deliver on their basic promises than on how dazzling the service experience might be. Forget bells and whistles and just solve your customer''s problems. The Effortless Experience lays out the four pillars of a low-effort customer experience, with robust data, in­sights and profiles. Here are tools and templates you can start applying right away to improve service, reduce costs, and ultimately generate the elusive loyalty that the ''dazzle factor'' fails to deliver.The rewards are there for the taking, and the pathway ... Unknown localization key: "more"

Objev podobné jako The Effortless Experience - Dixon Matthew, Rick DeLisi, Nicholas Toman

Psychology as a subject is more popular in secondary schools than ever before, but achieving deep insights into, and appreciation of, the complexity of human behaviour is a challenge that requires expert guidance and teaching. In addition to teaching the often demanding subject content on their specifications, Psychology teachers must also be experts in inculcating mathematical skills and written communication. All this in students who often start without any prior experience of the subject. This poses serious challenges for teachers'' subject knowledge, pedagogy and planning. And yet, until now, little has been written about how to teach Psychology effectively. This book aims to help anyone facing that challenge. Drawing on a wealth of psychological and pedagogical insights, coupled with years of teaching experience, Paul Cline and Mike Hobbiss provide practical advice and concrete suggestions to support Psychology teachers at all levels. From curriculum choices to the minutiae of in-class decisions, from developing as an individual teacher to leading a Psychology department, this book provides the complete, evidence-informed guide to teaching Psychology.

Objev podobné jako How to Teach Psychology: An evidence-informed approach - Mike Hobbiss, Paul Cline

Implementing change is a major business challenge. Is your leadership up to the task? With change initiatives failing so frequently despite many books on the market addressing separately the topics of leadership and change management, Developing Change Leaders tackles in one concise volume the all-important question of how to develop effective change leaders who make a difference to organizational life. Providing the detailed practical guidance, frameworks and tools that competing titles lack, this how-to book will help you address the challenges of change and develop your own interventions. Based on the authorsÂ’ real-life experience of designing development programmes and coaching individual change leaders, Developing Change Leaders will help you to assess your readiness for leading change and develop the necessary skills to make change successful. Considering the essential background theory, including the contemporary context of change leadership and broader organizational considerations which impact on change leadership capability, the book concludes with an overarching framework for use and adaptation by those responsible for developing change leaders. Combining academic prowess and industry consultancy experience, Paul Aitken and Malcolm Higgs are the ideal experts to translate academic theory into leadership and human resource practice.

Objev podobné jako Developing Change Leaders - Malcolm Higgs, Paul Aitken

Automate your Customer Success efforts to reduce churn and increase profits In Digital Customer Success: The Next Frontier, a team of trailblazing Customer Success professionals and digital entrepreneurs delivers an insightful discussion of the next stage in Customer Success management. In the book, you''ll discover how to design and deploy touchless and automated digital interventions that help your software users learn and grow as they use your product and unlock the value trapped within it — without ever needing to reach out to a live Customer Success Manager. The authors provide a detailed “How-To” guide to Digital Customer Success that explains how you can meet the needs of your customers, investors, and team members. You''ll explore the basics of the authors'' original Digital Customer Success Maturity Model and the core tenets of how to get started. After that, you''ll find: Explanations of the ideal organizational structures to enable Digital Customer Success management Case studies and examples from real companies blazing new trails in Customer Success Critical success measurements and metrics you can use to determine if your company is on the right track or if it needs to reorient Perfect for managers, executives, directors, founders, entrepreneurs, and other business leaders ... Unknown localization key: "more"

Objev podobné jako Digital Customer Success - Nick Mehta, Kellie Capote

Kniha je komplexní průvodce aktuálním vývojem v oblasti B2B digitálního marketingu a neocenitelným zdrojem informací pro všechny profesionály. Poskytuje přehled nejnovějších principů a postupů, vysvětluje i ty nejpokročilejší koncepty a ukazuje, jak je uvést do praxe. Simon Hall je inovátor v oboru marketingu s mnohaletou praxí. Obsah publikace: Vývoj digitální strategie pro B2B Strategie B2B digitálního marketingu. Cesty zákazníků, personalizovaný marketing a persony kupujících. Poznatky o zákaznících a správa dat v B2B. Raná fáze cesty kupujícího Vytváření povědomí, SEO a vyhledávací strategie. B2B digitální marketing pro generování potenciálních zákazníků. Digitální technologie pro generování potenciálních zákazníků a rozvíjení vztahu s nimi Řízení a integrace digitálních kampaní B2B obsahový marketing, plánování marketingové kampaně. Integrace digitálního marketingu v B2B, digitální marketing a prodej, měření digitálního marketingu. Digitální technologie pro udržení zákazníků Druhy digitálního retenčního marketingu, digitální kanály retenčního marketingu. Platformy sociálních médií a digitálního marketingu v B2B B2B marketingová strategie sociálních médií, marketingové technologie a platformy.

Objev podobné jako Strategie B2B digitálního marketingu - Hall Simon

Kniha - autor Simon Hall, 368 stran, česky, brožovaná bez přebalu lesklá Kniha je komplexní průvodce aktuálním vývojem v oblasti B2B digitálního marketingu a neocenitelným zdrojem informací pro všechny profesionály. Poskytuje přehled nejnovějších principů a postupů, vysvětluje i ty nejpokročilejší koncepty a ukazuje, jak je uvést do praxe. Simon Hall je inovátor v oboru marketingu s mnohaletou praxí. Podle posledních průzkumů je svět B2B marketingu stále složitější a přístup kupujících stále důmyslnější. Marketéři musejí spolupracovat i s odděleními mimo oblast marketingu, aby usnadnili realizaci marketingových strategií a zvýšili jejich dopad. Tato kniha vám pomůže pochopit, jak nejpokročilejší a nejkomplexnější koncepty moderního B2B marketingu fungují a jak je uvést do praxe. Příručka je výrazně prakticky zaměřená. Pomůže čtenáři pochopit i ty nejpokročilejší a nejsložitější koncepty B2B marketingu. Popisuje, jak integrovat nejnovější digitální metody...

Objev podobné jako Strategie B2B digitálního marketingu: Jak využít nové business-to-business strategie a modely k dosa (978-80-7508-713-3)

Podsedák na židli materiál potahu: perforovaný ze syntetických vláken, materiál podsedáku: gel a paměťová pěna, rozměry: 9 × 47 × 38 cm (V׊×H), barva: černá Šikovný pomocník s unikátním designemErgonomický podsedák MOSH ERGO2 B2B je praktickým pomocníkem všude tam, kde se vám na židli nebo stoličce nedostává pohodlné a zdravé sezení. Podsedák vyniká jedinečným designem, který doplňují funkční materiály, a díky čemuž může být dlouhé sezení doma, na cestách nebo na pracovišti podstatně příjemnější.Podsedák MOSH zajistí nadstandardní komfort při sezeníMOSH ERGO2 B2B vyniká kvalitou použitých materiálů a moderním designem. Nesporným benefitem podsedáku je snímatelný potah z prodyšného materiálu s 3D strukturou a bavlněným lemem, který můžete jednoduše vyčistit nebo vyprat v pračce. Podsedák MOSH ERGO2 B2B má protiskluzovou spodní část, díky které bude bez problémů držet na židlích a křeslech. Pružnost materiálu zajišťuje vysokou odolnost a prodlužuje...

Objev podobné jako MOSH ERGO2 B2B Gel Layer, černá / šedá (MSH-ERGB2-12)

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing – the evolution, theories, concepts, and the external environment – that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment. Covering key topics such as the customer journey, branding, value co-creation and servitization, and with a wide range of case studies, this is an essential text for students at both undergraduate and post-graduate level.

Objev podobné jako Essential B2B Marketing Strategies - Ibrahim Sirkeci, Pravin Balaraman, Naushaba Chowdhury, Jonathan Liu, Jonathan A.J. Wilson

From the authors of the internationally-bestselling business classic The Challenger Sale''A handbook of practices that will help you get into your customers'' heads, deliver good value, and win the sale'' Daniel H. Pink, author of To Sell is Human and Drive---------------------------------------------------------------In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don''t focus on friendly, attentive customers. Instead, they target challenger customers.Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these ''mobilizers'' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.The Challenger Sale, Amazon bestseller, Sales & Selling, January 2024

Objev podobné jako The Challenger Customer - Brent Adamson, Dixon Matthew, Pat Spenner, Nick Toman

Elektronická kniha - autor kolektiv a, 320 stran, česky Zkušení autoři se v této publikaci komplexně věnují nástrojům posilování vztahů se zákazníky na B2B trzích. Seznamují čtenáře s novodobým pojetím marketingu, marketingem vztahů, jeho základními rysy, principy, fázemi a vývojovými trendy. Kniha srozumitelně předkládá výsledky primárních výzkumů zaměřených na studium prospěšnosti jednotlivých nástrojů posilování vzájemných vztahů mezi dodavateli a jejich zákazníky u produktů určených pro výrobní spotřebu. Zabývá se rovněž podstatou a metodikou měření výkonnosti podniku z pohledu zákazníků jako pozitivními důsledky posilování vztahů se zákazníky. Kniha je inspirací pro teorii i praxi a zároveň slouží v současně silně konkurenčním prostředí jako podnět ke změnám v podnikatelských přístupech manažerů operujících na B2B trzích.

Objev podobné jako Nástroje posilování vztahů se zákazníky na B2B trhu (978-80-271-0419-2)

Po úspěchu světového bestselleru Jak se budují značky: co obchodníci nevědí nyní vychází kniha Jak se budují značky: Nově vznikající trhy, služby, zboží dlouhodobé spotřeby, obchodování mezi firmami (B2B) a luxusní značky a nabízí čtenářům pokračování cesty směřující k promyšlenějšímu marketingu založenému na praxi.Kniha Jak se budují značky: Nově vznikající trhy, služby, zboží dlouhodobé spotřeby, obchodování mezi firmami (B2B) a luxusní značky se zabývá pilíři nákupního chování a výkonnosti značek – pilíři, na kterých lze vystavět důslednou strategii pro růst značky a efektivnější marketing.Tato kniha nabízí velice přínosné rozšíření původních teorií předcházejícího dílu, a to zejména v oblastech, jako jsou rozvíjející se trhy, služby nebo luxusní značky. Důležitost budování penetrace uživatelů vidí jako primární motor růstu značky daleko spíše než zaměření na loajalitu. Na podporu všech svých tvrzení předkládá statistické důkazy a zpochybňuje konvenční marketingová „moudra“.Tato kniha navždy změní vaše uvažování o marketingu.

Objev podobné jako Jak se budují značky: Nově vznikající trhy, služby, zboží dlouhodobé spotřeby, obchodování mezi firmami (B2B) a luxusní značky - Byron Sharp, Jenni Ro

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.

Objev podobné jako Innovative B2B Marketing - Hall Simon

The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer Success The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you’re no longer selling just a product. You’re selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adapting products and services to drive success. Although several existing resources address the customer success imperative, there is no authoritative instruction manual for the CSM profession—until now. The Customer Success Professional’s Handbook is the definitive reference book for CSMs and similar roles in the field. This practical, first-of-its-kind manual fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeed—from the practitioner level all the way to senior leadership. The authors—acknowledged experts in building, ... Unknown localization key: "more"

Objev podobné jako The Customer Success Professional's Handbook - Ashvin Vaidyanathan, Ruben Rabago

A practical strategy guide for building profitable customer relationships using the latest AI science and tech The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework. In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results. Inside the book: Tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they thinkSpecific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and servicesDiscussions of ethical guidelines to guide your organization's data and customer communication practices Perfect for marketers, sales team ... Unknown localization key: "more"

Objev podobné jako The New Science of Customer Relationships - Jim Sterne, Thomas H. Davenport

A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the ‘whys’ and ‘hows’of customer service. Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally.The third edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research. Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer ... Unknown localization key: "more"

Objev podobné jako Customer Service for Hospitality and Tourism - Simon Hudson, Louise Hudson

Practical Customer Success Management is a complete "handbook for CSMs", written by a customer success expert who has coached and trained many hundreds of customer success managers across the globe. The book is aimed at increasing both productivity and consistency of quality of output for customer success managers of all levels, from relative newcomers through to seasoned professionals. The book is highly practical in nature and is packed full of good humored but very direct advice and assistance for dealing with exactly the types of real world situations CSMs face every day.Practical Customer Success Management provides a simple-to-follow, best practice framework that explains what the core customer success management steps are at each stage of the customer journey to business outcome success and in what circumstances to apply those steps. It describes and explains which situations each step applies to and provides recommendations for activities or tasks that the CSM can perform to complete each step, together with detailed explanations and step-by-step guidance for successfully completing each activity or task. Included in this book is an entire suite of tools and templates that enable rapid completion of each task and ensure consistency of approach both across multiple customer engagements and ... Unknown localization key: "more"

Objev podobné jako Practical Customer Success Management - Rick Adams

For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Sixth Edition,goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it covers a wide range of knowledge and skills and offers an extensive collection of activities to enliven and invigorate any lecture. This edition features a revised chapter on technology, new Ethics in Action exercises and coverage of the latest trends in the customer service field. Focusing on problem solving, communication strategies and technology, this classic text pinpoints the skills needed to improve and sustain customer satisfaction and business relationships.

Objev podobné jako Customer Service: Pearson New International Edition - Elaine Harris

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

Objev podobné jako B2B Marketing Fundamentals - Kate Mackie

In this honest, practical and empowering guide, seasoned entrepreneur and investor Garry Mansell shows first-time founders how to master B2B sales – even if they've never sold a thing in their lives. Whether you're building a SaaS product, a consultancy or a complex solution, you'll learn how to approach sales with structure, confidence and integrity. No sleaze. No jargon. Just a clear, step-by-step approach to turning conversations into customers. In this book, you'll learn how to: Rewire your mindset and bounce back from rejection. Define a compelling value proposition that actually lands. Find, reach and engage ideal customers. Handle objections and negotiate like a pro. Close deals and build long-term client relationships. Know when (and how) to hire your first salesperson. With real-world case studies, ready-to-use templates and ‘fieldwork' exercises at the end of each chapter, this isn't just a book – it's a founder's sales playbook. You'll move from hesitating to selling with confidence, clarity and authenticity.

Objev podobné jako B2B Sales For The Entrepreneur - Garry Mansell

Harness the transformative power of artificial intelligence into your B2B marketing strategies and processes to enhance delivery and impact.

Objev podobné jako AI-Powered B2B Marketing - Hall Simon

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes:• New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services.• New coverage on listening to customers through research, big data, netnography and monitoring user-generated content.• Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things.• Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive ... Unknown localization key: "more"

Objev podobné jako Services Marketing: Integrating Customer Service Across the Firm 4e - Alan Wilson, Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Technical experts are key to driving business growth and customer improvement ideas – but their commercial value is under-utilised.Customer Improvement Selling provides a clear rationale and practical strategies for unlocking commercial potential of technical experts who are not currently employed in sales roles. It offers insights from behavioural science, commercial best practices and new international research that will help technical experts and business leaders to:Understand the drivers and optimise the impact of commercial potential in technical expertsDetermine how technical experts can create customer improvement opportunities and contribute to sustainable growthImplement a practical framework that helps technical experts to increase their commercial impactOpen up leadership and HR silos to share best practices on customer improvement selling

Objev podobné jako Customer Improvement Selling - Katarina Coppe

When your customers succeed, your business succeeds. Customer Success is all about generating revenue growth through customer relationships, outcomes, trust, loyalty, retention and referrals – and Kellie Lucas is a pioneer in the discipline. Discover how to maximise customer retention, recurring revenue and growth, build a productive and balanced team and excel as a Customer Success professional - in just 6 minutes!

Objev podobné jako Customer Success Essentials - Kellie Lucas

Often, "Customer First", or even "Customer as the Sole Purpose", has been touted as the golden principle to conduct business in our commercial world. But to a lot of people, practising it is not as simple as it sounds. People interpret the principle in their own ways and adopt different approaches in practice.This book develops a "Left-Right Circles" theory where customer needs are depicted as the "Left Circle". The book also analyzes various levels of customer needs and the key approaches to satisfying those needs. The "Right Circle" in this theory depicts how a company develops its own strengths as competencies. The book describes how the Left and Right Circles interact, move in sync in a perfectly harmonious manner, offer products and services that customers will repeatedly purchase, and thereby builda strong base of loyal supporters for the company. The Left Circle driven approaches are applicable equally to serving customers and stakeholders. The approaches apply effectively to non-profit organizations as well as to profit-making companies. The theory can also be extended to interpersonal relationships, helping to enhance harmony and joy in personal lives.

Objev podobné jako Customer Needs And Strategic Management: Left-right Circles Analysis - Joseph Leo Koerner, Andrew Chi-fai Chan, Diamond Tai, Conrad Wong

According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that''s where Charan''s concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer''s businessUse this knowledge to improve your customer''s marginsShow how your product and expertise is a winning combinationSomeday, every company will listen more closely to the customer. . .

Objev podobné jako What the Customer Wants You to Know - Ram Charan

Keep them coming back for more Brilliant Customer Service is your guide to help you deliver exceptional customer service and keep your customers coming back time and time and again. It’s for anyone involved in any organisation – whether you run your own business, manage people or you are a customer facing employee. It doesn’t matter what your budget is, you’ll find lots of simple changes you can implement right now to build a highly successful customer service strategy. BRILLIANT OUTCOMES · Identify your customers real needs and how best to meet them · Build trust and long term loyalty with your customers to stay ahead of the competition · Make sure you are remembered and recommended

Objev podobné jako Brilliant Customer Service - Debra Stevens

Hudební CD - Beam Me Up Scotty je třetí mixtape trinidadské rapperky Nicki Minaj . Bylo vydáno 18. dubna 2009. Beam Me Up Scotty je třetí mixtape trinidadské rapperky Nicki Minaj . Bylo vydáno 18. dubna 2009. Mixtape obsahuje hostující verše rapperů Bobby V , Brinx, Busta Rhymes , Drake , Gucci Mane , Mack Maine , Gudda Gudda , Jae Millz , Lil Wayne , Red Café , Ricky Blaze , Rocko , Ron Browz a zpěvačka Shanell . Na jeho produkci dohlíželi DJ Holiday a The Trap-a-Holics. Rok vydání : 2009 Rok reedice : 2021 Seznam stop CD SEEING GREEN - NICKI MINAJ, DRAKE, LIL WAYNE / FRACTIONS / CROCODILE TEETH (REMIX) - NICKI MINAJ, SKILLIBENG / CHI-RAQ - FEAT. G. HERBO / BOSS ASS BITCH (REMIX) - NICKI MINAJ, PTAF / INTRO / ITTY BITTY PIGGY / I GET CRAZY - FEAT. LIL WAYNE / KILL DA DJ / NICKI MINAJ SPEAKS / SLUMBER PARTY - FEAT. GUCCI MANE / SHOPAHOLIC - FEAT. GUCCI MANE, BOBBY V, & F1JO / GOTTA GO HARD - FEAT. LIL WAYNE / NICKI MINAJ SPEAKS #2 / BEST I EVER HAD...

Objev podobné jako Minaj Nicki: Beam Me Up Scotty - CD (3836979)

Kiosk Stand, Floorstand, Customer Display, Back-To-Back Monitor, height of stand positions center of display: 1047mm, 1013mm (customer display), fits for: KC50

Objev podobné jako Zebra 3PTY-SC-2000-PB2-01 Kiosk Stand, Floorstand, Customer Display

With special bonus content – a brand new Q&A with Alice Oseman A short novella based on the beloved characters from Alice Oseman’s acclaimed debut novel Solitaire and graphic novel series Heartstopper – now a major Netflix series. From the author of the 2021 YA Book Prize winning Loveless. Absence makes the heart grow fonder, right? CHARLIE: “I have been going out with Nick Nelson for two years.He likes rugby, Formula 1, dogs, the Marvel universe, the sound felt-tips make on paper, rain and drawing on shoes. He also likes me.” NICK: “Things me and Charlie Spring do together include: Watch films. Sit in the same room on different laptops.Text each other from different rooms. Make out. Make food.Make drinks. Get drunk. Talk.Argue. Laugh. Maybe we're kind of boring.But that’s fine with us.” Everyone knows that Nick and Charlie are the perfect couple – that they’re inseparable. But now Nick is leaving for university, and Charlie will be left behind at Sixth Form. Everyone’s asking if they’re staying together, which is a stupid question – they’re ‘Nick and Charlie’ for God’s sake! But as the time to say goodbye gets inevitably closer, both Nick and Charlie question whether their love ... Unknown localization key: "more"

Objev podobné jako Nick and Charlie - Alice Osemanová

A short novella based on the beloved characters from Alice Oseman’s acclaimed debut novel Solitaire and graphic novel series Heartstopper – now a major Netflix series. From the author of the 2021 YA Book Prize winning Loveless.Absence makes the heart grow fonder, right?CHARLIE: “I have been going out with Nick Nelson for two years. He likes rugby, Formula 1, dogs, the Marvel universe, the sound felt-tips make on paper, rain and drawing on shoes. He also likes me.”NICK: “Things me and Charlie Spring do together include: Watch films. Sit in the same room on different laptops. Text each other from different rooms. Make out. Make food. Make drinks. Get drunk. Talk. Argue. Laugh. Maybe we''re kind of boring. But that’s fine with us.”Everyone knows that Nick and Charlie are the perfect couple – that they’re inseparable. But now Nick is leaving for university, and Charlie will be left behind at Sixth Form. Everyone’s asking if they’re staying together, which is a stupid question – they’re ‘Nick and Charlie’ for God’s sake!But as the time to say goodbye gets inevitably closer, both Nick and Charlie question whether their love is strong enough to survive being apart. Or are they delaying the ... Unknown localization key: "more"

Objev podobné jako Nick and Charlie - Alice Osemanová

''This is the book we''ve been waiting for . . . It is a biography to be treasured'' Joe Boyd''The Drake completist could ask for nothing else'' Daily Telegraph''Illuminating. The definitive word on Drake'' ObserverIn 1968 Nick Drake had everything to live for. The product of a loving, creative family and a privileged background, he was not only a handsome and popular Cambridge undergraduate, but also a new signing to the UK''s hippest record label, Island.Three years later, however - having made three well-reviewed but low-selling albums - Nick had been overwhelmed by a mysterious mental illness. He returned to live in his family home in rural Warwickshire in 1971, and died in obscurity in 1974, aged just 26.In the decades since, Nick has become the subject of ever-growing fascination and speculation. Combined sales of his records now stand in the millions, his songs are frequently heard on TV and in films, and he has become one of the most widely known and admired singer-songwriters of his generation.Nick Drake: The Life is the only biography of Nick to be written with the blessing and involvement of his sister and Estate. Drawing on copious original research and new interviews with his ... Unknown localization key: "more"

Objev podobné jako Nick Drake: The Life - Jack Richard Morton