essential b2b marketing strategies ibrahim sirkeci pravin balaraman naushaba chowdhury jonathan liu jonathan a j wilson

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing – the evolution, theories, concepts, and the external environment – that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment. Covering key topics such as the customer journey, branding, value co-creation and servitization, and with a wide range of case studies, this is an essential text for students at both undergraduate and post-graduate level.

Objev podobné jako Essential B2B Marketing Strategies - Ibrahim Sirkeci, Pravin Balaraman, Naushaba Chowdhury, Jonathan Liu, Jonathan A.J. Wilson

Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.

Objev podobné jako Innovative B2B Marketing - Hall Simon

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

Objev podobné jako B2B Marketing Fundamentals - Kate Mackie

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Harness the transformative power of artificial intelligence into your B2B marketing strategies and processes to enhance delivery and impact.

Objev podobné jako AI-Powered B2B Marketing - Hall Simon

Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now especially for strategists looking to cultivate influence among target audience members through content marketing.

Objev podobné jako Content Marketing Strategies For Dummies - Stephanie Diamond

Wilson ULTRA 100UL V5 RKT je nejlehčí raketa řady Ultra, ideální pro hráče preferující ovladatelnost a šetrnost k paži. Díky technologiím SI3D a Crush Zone nabízí optimální kombinaci síly, rotace a kontroly. Konstrukce Dual Taper Beam a technologie FORTYFIVE° zajišťují stabilitu a razanci úderů.

• Nejlehčí model řady Ultra pro maximální ovladatelnost
• Technologie SI3D pro optimální kombinaci síly, rotace a kontroly
• Systém Crush Zone rozšiřuje sweetspot a prodlužuje kontakt míče
• Konstrukce Dual Taper Beam zajišťuje razanci bez ztráty komfortu

Objev podobné jako Wilson ULTRA 100UL V5 RKT Tenisová raketa, modrá, velikost L2

‘Epic, stunning, and completely delicious. Jonathan Becker: Lost Time is a fitting legacy for one of the true photographic masters of our age.’ – Graydon Carter, founder and co-editor of Air Mail and former editor of Vanity Fair The first retrospective monograph on photographer Jonathan Becker, one of the great visual storytellers of our time Over the course of five decades, Jonathan Becker has produced a body of evocative photographic work that documents lives of the twentieth-century beau monde. A protégé of legendary Parisian photographer Brassaï and a longtime contributor to Vanity Fair, Becker’s work provides a link between fine-art photography and the notion of the photographer as social observer. Bringing together commissioned and personal work, this stunning collection presents more than 200 images from across Becker’s career, charting his journeys in New York, Paris, London, and Buenos Aires from the 1970s to the 2010s. Portraits of artists Ed Ruscha and Cindy Sherman, writers Arthur Miller and Eudora Welty, musicians David Bowie and Mick Jagger, and others reveal Becker’s exceptional eye and astute sociological observations. The monograph includes an introductory text by the book’s editor, Mark Holborn, along with a narrative text by Becker about his life, travels, and encounters ... Unknown localization key: "more"

Objev podobné jako Jonathan Becker - Jonathan Becker

Downland is a unique collaboration celebrating the landscape of the North Wessex Downs as seen through the eyes of artist Anna Dillon and poet Jonathan Davidson. Featuring twenty paintings, this is the first extensive publication in book form of Anna Dillon’s vibrant and colourful work. The artworks are complemented by a series of poems from Jonathan Davidson, inspired both by the paintings and by the landscape. Taken together they form a kind of guidebook in paintings and poetry to the most popular stretch of The Ridgeway National Trail. The book includes a map pinpointing the locations that inspired the paintings and the poems.

Objev podobné jako Downland: Paintings by Anna Dillon, Poems by Jonathan Davidson - Jonathan Davidson

Discover the ultimate revision guide for psychology students to help you excel in your assessments! Psychology Express: Cognitive Psychology, 2nd edition is a concise, comprehensive and engaging guide, packed with resources that will help you to plan, prepare and practice for all your undergraduate assessments in this subject. The guide covers all core concepts you need to know in accordance with QAA and BPS subject guidelines and emerging topics in virtual reality and artificial intelligence. It provides a framework for success through features such as topic maps, revision checklists, key terms, summaries of key studies and further reading suggestions. To make your revision even more effective you can assess your progress with test questions, compare your answers with answer guidelines and evaluate sample answers to improve your own assessment technique. This revision guide is part of the Psychology Express series, covering the complete knowledge base of psychology, designed to complement your lectures, seminars, and additional reading to make sure that you are confident going in to all of your assessments. Preparing for different types of assessments can be challenging, but this guide will give you all of the tools you need to succeed in your assignments. Whether you''re facing exams, ... Unknown localization key: "more"

Objev podobné jako Psychology Express: Cognitive Psychology - Jonathan Catling, Jonathan Ling

Dámské šortky O'Neill ESSENTIAL v černé barvě jsou vyrobeny z příjemného materiálu. Mají vysoký pas a neopracované lemy pro ležérní styl. Jsou vhodné pro každodenní nošení, volný čas i pláž.

• Pohodlný vysoký pas pro optimální nošení
• Ležérní vzhled díky neopracovaným lemům
• Všestranné využití na práci, volný čas i pláž

Objev podobné jako O'Neill ESSENTIAL Dámské šortky, černá, velikost

Dámské tričko Nike Sportswear Essential ve velikosti L je vyrobeno z bavlny. Nabízí klasický střih a jednoduchý design. Jedná se o základní kus do šatníku.

• Vyrobeno z měkké bavlny pro pohodlí
• Klasický střih pro všestranné nošení
• Nadčasový design vhodný k jakémukoli outfitu
• Kvalitní zpracování a odolnost materiálu

Objev podobné jako Nike Sportswear Essential Womens T-Shirt L

OneCare Essential je 3letý servisní plán pro mobilní počítače Zebra řady TC58. Zahrnuje standardní údržbu baterie a komplexní hardwarovou podporu s lhůtou opravy 3 pracovní dny. Plán lze aktivovat do 30 dnů od pořízení zařízení.

• Komplexní 3letá servisní ochrana pro zařízení Zebra TC58
• Zahrnuje standardní údržbu baterie a hardwarovou podporu
• Závazná lhůta opravy do 3 pracovních dnů
• Možnost aktivace do 30 dnů od nákupu zařízení

Objev podobné jako Zebra Z1AE-TC58XX-3100, Service OneCare Essential 3 Years

Kryt TopQ Essential poskytuje ochranu pro model Xiaomi Redmi Note 9 Pro. Výrobek má přesné otvory pro přístup ke všem portům a ovládacím prvkům. Materiál je příjemný na dotek a zajišťuje dobrý úchop.

• Přesné výřezy pro všechny konektory a tlačítka
• Příjemný materiál na dotek s dobrou přilnavostí
• Efektivní ochrana zadní části telefonu
• Stylový růžový design

Objev podobné jako TopQ Kryt Essential Xiaomi Redmi Note 9 Pro růžový 85464 (85464)

Dámské sportovní legíny Puma W TAD ESSENTIAL TIGHT 7/8 v černé barvě jsou navrženy pro aktivní použití. Disponují technologií dryCELL odvádějící vlhkost a bočními kapsami pro uložení osobních věcí. Lichotivá délka 7/8 zajišťuje pohodlné nošení při různých typech tréninků.

• Technologie dryCELL pro udržení sucha během cvičení
• Praktické boční kapsy pro bezpečné uložení telefonu
• Lichotivá 7/8 délka pro univerzální nošení
• Prodyšný a pružný materiál pro volnost pohybu

Objev podobné jako Puma W TAD ESSENTIAL TIGHT 7/8 Dámské sportovní legíny, černá, velikost

Pánské koupací šortky Nike ESSENTIAL 5 jsou vyrobeny z kvalitního materiálu s elastickým pasem a postranními kapsami. Mají klasický střih a jednoduchý design vhodný pro letní aktivity u vody i do města. Díky dobrému zpracování nabízejí pohodlí a praktičnost.

• Elastický pas pro pohodlné nošení
• Klasický střih a postranní kapsy na praktické uložení
• Všestranné využití – od vody po město
• Kvalitní materiál odolný proti vodě a opotřebení

Objev podobné jako Nike ESSENTIAL 5 Pánské šortky do vody, tmavě modrá, velikost

Dámské tepláky Under Armour ESSENTIAL SCRIPT jsou vyrobeny z lehkého bavlněného fleece s kartáčovaným vnitřkem. Mají dvoubarevný vzor na vnější straně a otevřené kapsy. Pas je opatřen šňůrkou pro stahování.

• Velmi lehký a měkký bavlněný fleece
• Kartáčovaný vnitřek pro maximální pohodlí
• Praktické otevřené kapsy na ruce
• Nastavitelný pas se šňůrkou

Objev podobné jako Under Armour ESSENTIAL SCRIPT Dámské tepláky, černá, velikost S

Sprchové dveře CERSANIT LARGA v černé barvě pro pravou instalaci o rozměrech 120x195 cm. Jsou vyrobeny z 6mm tvrzeného skla s povrchovou úpravou CleanPro proti usazování nečistot. Kabina má zapuštěný závěs usnadňující čištění a je určena pro montáž do niky nebo s boční stěnou.

• 6mm tvrzené sklo s ochranným povlakem CleanPro proti vodnímu kameni
• Zapuštěný závěs s funkcí zvedání pro snadné čištění interiéru
• Moderní černá barva profilů a čiré sklo
• Instalace do niky nebo s boční stěnou (dokoupit zvlášť)

Objev podobné jako CERSANIT Sprchové dveře LARGA ČERNÉ 120X195, pravé, čiré sklo S932-126

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book''s clear four-part structure mirrors the industry''s most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: ''where are we now?'', ''where do we want to be?'', ''how will we get there?'' and finally: ''did we get there?'' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.The e-book offers a mobile experience ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing - John Sandford, Douglas Westerbeke, Matteo Montecchi, Essam Ibrahim

Two Brothers tells the story of a great sporting family, uncovering new details, exposing myths and placing Jack and Bobby Charlton in their historical context. It''s a book about two English footballers but also about English football and England itself. In later life Jack and Bobby didn''t get on and barely spoke but the lives of these very different brothers from the coalfield tell the story of late twentieth-century English football: the tensions between flair and industry, between individuality and the collective, between right and left, between middle- and working-classes, between exile and home. Jack was open, charismatic, selfish and pig-headed; Bobby was guarded, shy, polite and reserved to the point of reclusiveness. They were very different footballers: Jack a gangling central defender who developed a profound tactical intelligence; Bobby an athletic attacking midfielder who disdained systems. They played for clubs who embodied two very different approaches, the familial closeness and tactical cohesion of Leeds on the one hand and the individualistic flair and clashing egos of Manchester United on the other. Both enjoyed great success as players: Jack won a league, a Cup and two Fairs Cups with Leeds; Bobby won a league title, survived the terrible disaster of ... Unknown localization key: "more"

Objev podobné jako Two Brothers - Wilson Jonathan

Praise for Jonathan WIlson:''SUPERB'' The Observer''EXCELLENT''ESPN''INSIGHTFUL'' When Saturday Comes''EPIC'' Evening Standard''FASCINATING'' IndependentA definitive history of Manchester United told through the 10 key football matches that have shaped the clubAward-winning football writer Jonathan Wilson has crafted a compelling analysis of Manchester United''s history through the ten landmark games that have shaped the club''s fortunes - from the first time they lifted the FA Cup in 1909, beating Bristol City, to the FA Cup victory of 2016 that proved to be Louis van Gaal''s last match in charge. In doing so, he identifies the pivotal moments in the club''s rise to becoming one of the foremost teams in world football.With his trademark tactical acumen, Wilson goes back to the games themselves and subjects them to forensic examination, re-evaluation and reassessment, going beyond the white noise of banal player quotes and instant judgements to uncover what really happened. The result is a unique football history of one of England''s greatest and most famous clubs.

Objev podobné jako The Anatomy of Manchester United - Wilson Jonathan

''MASTERFUL'' Time Out''REVELATORY'' Scotland on Sunday''GLORIOUSLY READABLE'' Metro''FASCINATING'' Independent ''EXCELLENT'' Telegraph''ABSORBING'' GuardianWinner of the British Sports Book AwardsFootball Book of the YearThe fifteenth anniversary edition, fully revised and updated, of Jonathan Wilson''s modern classic.In the modern classic, Jonathan Wilson pulls apart the finer details of the world''s game, tracing the global history of tactics, from modern pioneers right back to the beginning, when chaos reigned. Along the way, he looks at the lives of great players and thinkers who shaped the sport, and probes why the English, in particular, have proved themselves unwilling to grapple with the abstract.Fully revised and updated, this fifteenth-anniversary edition analyses the evolution of modern international football, including the 2022 World Cup, charting the influence of the great Spanish, German and Portuguese tacticians of the last decade, whilst pondering the effects of football''s increased globalisation and commercialisation.

Objev podobné jako Inverting the Pyramid - Wilson Jonathan

''EPIC'' Financial Times''PERCEPTIVE'' The Sunday Times''BLISSFUL'' Daily Telegraph''FASCINATING'' Independent on Sunday''TERRIFIC'' Henry Winter''EXCELLENT'' Simon KuperThe fascinating story of football in Eastern Europe following the collapse of the Berlin Wall, from the award-winning author of Inverting the PyramidFrom the war-ravaged streets of Sarajevo, where turning up for training involved dodging snipers'' bullets, to the crumbling splendour of Budapest''s Bozsik Stadium, where the likes of Puskás and Kocsis masterminded the fall of England, the landscape of Eastern Europe has changed immeasurably since the collapse of communism. Jonathan Wilson has travelled extensively behind the old Iron Curtain, viewing life beyond the fall of the Berlin Wall through the lens of football. Where once the state-controlled teams of the Eastern bloc passed their way with crisp efficiency - a sort of communist version of total football - to considerable success on the European and international stages, today the beautiful game in the East has been opened up to the free market, and throughout the region a sense of chaos pervades. The threat of totalitarian interference no longer remains; but in its place mafia control is generally accompanied with a crippling lack of funds. Jonathan Wilson goes in search of the spirit of Hungary''s ''Golden ... Unknown localization key: "more"

Objev podobné jako Behind the Curtain - Wilson Jonathan

Kniha je komplexní průvodce aktuálním vývojem v oblasti B2B digitálního marketingu a neocenitelným zdrojem informací pro všechny profesionály. Poskytuje přehled nejnovějších principů a postupů, vysvětluje i ty nejpokročilejší koncepty a ukazuje, jak je uvést do praxe. Simon Hall je inovátor v oboru marketingu s mnohaletou praxí. Obsah publikace: Vývoj digitální strategie pro B2B Strategie B2B digitálního marketingu. Cesty zákazníků, personalizovaný marketing a persony kupujících. Poznatky o zákaznících a správa dat v B2B. Raná fáze cesty kupujícího Vytváření povědomí, SEO a vyhledávací strategie. B2B digitální marketing pro generování potenciálních zákazníků. Digitální technologie pro generování potenciálních zákazníků a rozvíjení vztahu s nimi Řízení a integrace digitálních kampaní B2B obsahový marketing, plánování marketingové kampaně. Integrace digitálního marketingu v B2B, digitální marketing a prodej, měření digitálního marketingu. Digitální technologie pro udržení zákazníků Druhy digitálního retenčního marketingu, digitální kanály retenčního marketingu. Platformy sociálních médií a digitálního marketingu v B2B B2B marketingová strategie sociálních médií, marketingové technologie a platformy.

Objev podobné jako Strategie B2B digitálního marketingu - Hall Simon

Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.

Objev podobné jako B2B Content Marketing Strategy - Devin Bramhall

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.New to this Edition:- Expanded coverage of qualitative analysis, now with its own dedicated chapter- Fresh material on hot topics such as big data analytics, social media listening and data visualization- Updated content on online surveys, online group discussions and online samples, as well as data protection legislation- Added ''Industry Viewpoint'' features setting out the latest thinking from practitioners on important topics- New author video introductions to each chapter and ''Careers in Marketing Research'' ... Unknown localization key: "more"

Objev podobné jako Marketing Research - Alan J. Wilson

''MASTERFUL'' TimeOut''GREAT'' Financial Times''ABSORBING'' FourFourTwo''THOUGHT-PROVOKING'' Independent on Sunday''ENTERTAINING'' When Saturday ComesHaving invented the game, everything that has followed for England and its national football team has been something of an anti-climax. There was, of course, the golden summer of 1966, and the great period of English dominance on the world stage, which fell roughly between 1886 and 1900, when England won 35 of their 40 international fixtures. But before long foreign teams, with their insistence on progressive ''tactics'', began to pose a few questions. And much of what followed for England constituted a series of false dawns... In THE ANATOMY OF ENGLAND, Jonathan Wilson seeks to place the bright spots in context. Taking ten key England fixtures, Wilson explores how what actually happened on the pitch shaped the future of the English game. Bursting with insight and critical detail, yet imbued with a wry affection, this is a history of England like none before.

Objev podobné jako The Anatomy of England - Wilson Jonathan

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes:• New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services.• New coverage on listening to customers through research, big data, netnography and monitoring user-generated content.• Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things.• Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive ... Unknown localization key: "more"

Objev podobné jako Services Marketing: Integrating Customer Service Across the Firm 4e - Alan Wilson, Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Kniha - autor Simon Hall, 368 stran, česky, brožovaná bez přebalu lesklá Kniha je komplexní průvodce aktuálním vývojem v oblasti B2B digitálního marketingu a neocenitelným zdrojem informací pro všechny profesionály. Poskytuje přehled nejnovějších principů a postupů, vysvětluje i ty nejpokročilejší koncepty a ukazuje, jak je uvést do praxe. Simon Hall je inovátor v oboru marketingu s mnohaletou praxí. Podle posledních průzkumů je svět B2B marketingu stále složitější a přístup kupujících stále důmyslnější. Marketéři musejí spolupracovat i s odděleními mimo oblast marketingu, aby usnadnili realizaci marketingových strategií a zvýšili jejich dopad. Tato kniha vám pomůže pochopit, jak nejpokročilejší a nejkomplexnější koncepty moderního B2B marketingu fungují a jak je uvést do praxe. Příručka je výrazně prakticky zaměřená. Pomůže čtenáři pochopit i ty nejpokročilejší a nejsložitější koncepty B2B marketingu. Popisuje, jak integrovat nejnovější digitální metody...

Objev podobné jako Strategie B2B digitálního marketingu: Jak využít nové business-to-business strategie a modely k dosa (978-80-7508-713-3)

ONE MISSING BOY. ONE MAN UNDERCOVER. A WHOLE NATION AT RISK.''The plot races to a splendidly dramatic ending; Chowdhury’s writing is compelling and compassionate'' Guardian''Chowdhury is brilliant at...unexpected plot twists, while highlighting the conflicts experienced by characters with a foot in more than one culture'' Sunday Times Detective Kamil Rahman is working for the Metropolitan Police when he gets the call from MI5. They''ve received intelligence of a terrorist plot, and it''s Kamil they need.Posing as a disaffected cop, and working back in his friend Anjoli''s beloved restaurant on Brick Lane, Kamil attempts to infiltrate the cell.But when a young boy goes missing, Kamil finds the disappearance is linked to his case. What he uncovers leads him halfway across the world to Kashmir, and face to face with an old nemesis…From Ajay Chowdhury, the award-winning author of THE WAITER, comes the thrilling new Detective Kamil Rahman mystery that''s his toughest assignment yet...*This is the fourth in the Detective Kamil Rahman series, though each novel can be enjoyed as a stand-alone*READERS LOVE THE SPY:‘WOW! The Spy is the perfect mix of contemporary politics, humour, action and romance''‘In Kamal and Anjoli, Ajay Chowdhury has created a modern day Holmes and Watson’‘Full of ... Unknown localization key: "more"

Objev podobné jako The Spy - Ajay Chowdhury

''ABSORBING'' Guardian''ENTHRALLING'' New Statesman''EPIC'' Evening Standard''INESCAPABLE'' The Sunday Times''MAGISTERIAL'' Irish ExaminerFully revised and updated, the definitive history of Argentinian football from the award-winning author of Inverting the PyramidAlfredo Di Stefano, Diego Maradona, Gabriel Batistua, Juan Roman Riquelme, Lionel Messi... Argentina has produced some of the greatest footballers of all time. But the rich, volatile history of Argentinian football is made up of both the sublime and the ruthlessly pragmatic. Jonathan Wilson, having lived in Buenos Aires, is ideally placed to chart the sport''s development in a country that, perhaps more than any other, lives and breathes football, its theories and its myths.Fully revised and updated, this new edition looks at the contrasting evolution of Argentinian football over the last ten years; from the chaos and violence of the abandoned 2018 Copa Libertadores final between River Plate and Boca Juniors to the revitalised national side under manager Lionel Scaloni, which triumphed at the 2019 Copa América and the 2022 World Cup.ANGELS WITH DIRTY FACES is the definitive history of a great footballing nation and its many paradoxes.

Objev podobné jako Angels With Dirty Faces - Wilson Jonathan

In this essential guide, you''ll discover how to navigate the often overlooked, yet critical, aspects of marketing and distribution, ensuring your project reaches the audience it deserves. From crafting an effective publicity campaign on a tight budget to understanding the evolving digital landscape of VOD platforms, this book is packed with real-world insights and practical advice. Learn the importance of securing optimal cinema support, leveraging festival circuits strategically and mastering the art of audience engagement in a competitive market. Featuring expert interviews with filmmakers and industry professionals, Film Marketing and Distribution: An Independent Filmmaker''s Guide offers a candid look at the challenges and opportunities awaiting independent filmmakers. Whether you''re releasing your first feature or your third, fourth or fifth, this guide provides you with the tools to stand out in a crowded industry. If you''ve poured your heart into making your film, this is the book that will help you get it seen.

Objev podobné jako Film Marketing and Distribution - Jonathan Sadler

''SPLENDID'' Daily Telegraph''THOUGHT-PROVOKING'' Independent on Sunday''INSATIABLE'' David Goldblatt''METICULOUS'' When Saturday Comes''SUPERB'' Readers DigestIn this first-ever cultural history of the ''loner'' between the posts, Jonathan Wilson traces the sometimes dangerous intellectual and literary preoccupations of the keeper, and looks at how the position has secured a certain existential cool. He travels to the Bassa region of Cameroon, which has produced two of Africa''s greatest keepers, and also to Romania to talk to Helmuth Duckadam, who saved four penalties for Steaua Bucharest in the 1986 European Cup final. His absorbing tactical and technical insights into football history even take us back to the days when matches were contested without a man between the sticks.THE OUTSIDER is the definitive account of the most mysterious of footballing personalities - the goalkeeper.

Objev podobné jako The Outsider - Wilson Jonathan

Based on actual events, a gripping novel of sex, love, history and justice in the tinderbox of British Mandatory Palestine, by the acclaimed author of A Palestine Affair"The story of what is arguably Israel’s foundational murder trial—a tale of multiple identities and loyalties." —Joshua Cohen, Pulitzer-Prize-winning author of The Netanyahus“Pleases on several levels: as an adventure tale, a star-crossed romance and a detailed period piece.” —The Wall Street Journal It’s 1933, and Ivor Castle, Oxford-educated and Jewish, arrives in Palestine to take up a position as assistant to the defense counsel in the trial of the two men accused of murdering Haim Arlosoroff, a leader of the Jewish community in Palestine whose efforts to get Jews out of Hitler’s Germany and into Palestine may have been controversial enough to get him killed.  While preparing for the trial, Ivor, an innocent to the politics of the case, falls into bed and deeply in love with Tsiona, a free-spirited artist who happened to sketch the accused men in a Jerusalem café on the night of the murder and may be a key witness. As Ivor learns the hard way about the violence simmering just beneath the surface of British colonial rule, ... Unknown localization key: "more"

Objev podobné jako The Red Balcony - Wilson Jonathan

Podsedák na židli materiál potahu: perforovaný ze syntetických vláken, materiál podsedáku: gel a paměťová pěna, rozměry: 9 × 47 × 38 cm (V׊×H), barva: černá Šikovný pomocník s unikátním designemErgonomický podsedák MOSH ERGO2 B2B je praktickým pomocníkem všude tam, kde se vám na židli nebo stoličce nedostává pohodlné a zdravé sezení. Podsedák vyniká jedinečným designem, který doplňují funkční materiály, a díky čemuž může být dlouhé sezení doma, na cestách nebo na pracovišti podstatně příjemnější.Podsedák MOSH zajistí nadstandardní komfort při sezeníMOSH ERGO2 B2B vyniká kvalitou použitých materiálů a moderním designem. Nesporným benefitem podsedáku je snímatelný potah z prodyšného materiálu s 3D strukturou a bavlněným lemem, který můžete jednoduše vyčistit nebo vyprat v pračce. Podsedák MOSH ERGO2 B2B má protiskluzovou spodní část, díky které bude bez problémů držet na židlích a křeslech. Pružnost materiálu zajišťuje vysokou odolnost a prodlužuje...

Objev podobné jako MOSH ERGO2 B2B Gel Layer, černá / šedá (MSH-ERGB2-12)

''A master at telling football''s greatest ever stories... Breathtaking. Wilson''s eye for detail and his elegant writing brings the World Cup to life like no other book on the topic I have ever read'' ELIS JAMES''Epic in scope, awesomely rich in detail, and compulsively entertaining'' TOM HOLLAND''So much of what we know of football''s history we know thanks to Wilson'' SIMON KUPERThe football World Cup is the most watched sporting event on the planet. It has become a global obsession: 211 nations initially entered the 2022 edition. It has been running for almost a century. Yet there is no comprehensive history of the tournament: based on fresh interviews and meticulously researched this book will change that. By 1930, football had outgrown the Olympic Games. A new competition, run by Fifa, would take international football to the next level. After a shambolic start to the first cup in Uruguay - an incomplete stadium, shoddy refereeing and physios accidentally injuring players - the thrilling final saw Uruguay take on Argentina, beating them 4-2. From those chaotic beginnings grew the modern World Cup, a cultural phenomenon that draws the world together like nothing else, and that gives it a profound importance. Ask a ... Unknown localization key: "more"

Objev podobné jako The Power and the Glory - Wilson Jonathan

Elektronická kniha - autor kolektiv a, 320 stran, česky Zkušení autoři se v této publikaci komplexně věnují nástrojům posilování vztahů se zákazníky na B2B trzích. Seznamují čtenáře s novodobým pojetím marketingu, marketingem vztahů, jeho základními rysy, principy, fázemi a vývojovými trendy. Kniha srozumitelně předkládá výsledky primárních výzkumů zaměřených na studium prospěšnosti jednotlivých nástrojů posilování vzájemných vztahů mezi dodavateli a jejich zákazníky u produktů určených pro výrobní spotřebu. Zabývá se rovněž podstatou a metodikou měření výkonnosti podniku z pohledu zákazníků jako pozitivními důsledky posilování vztahů se zákazníky. Kniha je inspirací pro teorii i praxi a zároveň slouží v současně silně konkurenčním prostředí jako podnět ke změnám v podnikatelských přístupech manažerů operujících na B2B trzích.

Objev podobné jako Nástroje posilování vztahů se zákazníky na B2B trhu (978-80-271-0419-2)

Věděli jste, že zakladatel islámu Mohammed provozoval sex s devítiletou dívkou? Že podle islámských posvátných textů bude matka Ježíše Krista Marie v islámském ráji manželkou Mohammeda? Samotné muslimské posvátné texty hovoří o tom, že Mohammed přijímal Alláhova koránská zjevení oblečen do ženských šatů. Těmto a mnoha podobným morálním a charakterovým vlastnostem zakladatele islámu se věnují egyptský koptský kněz Zakaria Botros a Raymond Ibrahim, analytik z David Horowitz Freedom Center, ve svých přednáškách. Zakaria Botros (*1934) byl roku 1950 vysvěcen v Káhiře na kněze. Egyptské úřady jej dvakrát uvěznily za kázání evangelia muslimům. Po svém nuceném odchodu z vlasti působil jako kněz v Austrálii a v Anglii. Jelikož patřil Botros mezi hlavní kritiky islámu v Egyptě, vyhlásila teroristická organizace Al-Káida za jeho vraždu odměnu 60 milionů amerických dolarů. Botros je znalý islámské historie, teologie a Koránu, díky čemuž mají jeho přednášky na přívržence islámu zkázonosný dopad. Raymond Ibrahim (*1973) se narodil v USA rodině egyptských přistěhovalců z řad koptské menšiny. Promoval na California State University Fresno (titul M. A.) přičemž se ve své diplomové práci zabýval tématem vojenských střetnutí islámu a Byzance na počátku vzniku islámu. Ibrahim pracoval jako odborný asistent pro oddělení Blízkého východu Knihovny Kongresu USA a působil na ... Unknown localization key: "more"

Objev podobné jako Sexuální mravy zakladatele islámu - Botros Zakaría, Ibrahim Raymond

Po úspěchu světového bestselleru Jak se budují značky: co obchodníci nevědí nyní vychází kniha Jak se budují značky: Nově vznikající trhy, služby, zboží dlouhodobé spotřeby, obchodování mezi firmami (B2B) a luxusní značky a nabízí čtenářům pokračování cesty směřující k promyšlenějšímu marketingu založenému na praxi.Kniha Jak se budují značky: Nově vznikající trhy, služby, zboží dlouhodobé spotřeby, obchodování mezi firmami (B2B) a luxusní značky se zabývá pilíři nákupního chování a výkonnosti značek – pilíři, na kterých lze vystavět důslednou strategii pro růst značky a efektivnější marketing.Tato kniha nabízí velice přínosné rozšíření původních teorií předcházejícího dílu, a to zejména v oblastech, jako jsou rozvíjející se trhy, služby nebo luxusní značky. Důležitost budování penetrace uživatelů vidí jako primární motor růstu značky daleko spíše než zaměření na loajalitu. Na podporu všech svých tvrzení předkládá statistické důkazy a zpochybňuje konvenční marketingová „moudra“.Tato kniha navždy změní vaše uvažování o marketingu.

Objev podobné jako Jak se budují značky: Nově vznikající trhy, služby, zboží dlouhodobé spotřeby, obchodování mezi firmami (B2B) a luxusní značky - Byron Sharp, Jenni Ro

''INSIGHTFUL'' When Saturday Comes''EXCELLENT''ESPN''SUPERB'' The ObserverA definitive history of Liverpool FC told through the 10 key football matches that have shaped the clubJonathan Wilson has crafted a compellingly forensic analysis of Liverpool''s history through the ten key matches that have shaped the club''s fortunes - from the long-lost triumphs of manager Tom Watson and the 1977 European Cup triumph over Borussia Mönchengladbach, to the astonishing Champions League Final comeback against AC Milan, ''The Miracle of Istanbul'', in 2005. Legendary players and managers such as Bill Shankly, Bob Paisley and Kenny Dalglish populate these pages, which highlight both their the genius and their flaws.THE ANATOMY OF LIVERPOOL tells the story of a great club through a detailed examination of ten key matches looking, as a football history must, first and foremost at the football.

Objev podobné jako The Anatomy of Liverpool - Scott Murray, Wilson Jonathan

Shortlisted for Football Book of the Year (Sports Book Awards)''Gripping'' Daily Mail''Moving... chronicles two remarkable lives'' Guardian''Razor-sharp tactical analysis'' Irish Independent''Wilson is a fine, nuanced writer'' Times Literary SupplementThe story of Jack and Bobby Charlton, and a family that characterised English football for decadesIn later life Jack and Bobby didn''t get on and barely spoke but the lives of these very different brothers from the coalfield tell the story of late twentieth-century English football: the tensions between flair and industry, between individuality and the collective, between right and left, between middle- and working-classes, between exile and home.Jack was open, charismatic, selfish and pig-headed; Bobby was guarded, shy, polite and reserved to the point of reclusiveness. They were very different footballers: Jack a gangling central defender who developed a profound tactical intelligence; Bobby an athletic attacking midfielder who disdained systems. They played for clubs who embodied two very different approaches, the familial closeness and tactical cohesion of Leeds on the one hand and the individualistic flair and clashing egos of Manchester United on the other.Both enjoyed great success as players: Jack won a league, a Cup and two Fairs Cups with Leeds; Bobby won a league title, survived the terrible disaster ... Unknown localization key: "more"

Objev podobné jako Two Brothers - Wilson Jonathan

When you were a kid, playing sports was everything, and you strived to make that game-winning goal or buzzer-beating shot. Athleticism is something you trained hard for, and it shouldn’t stop as you age. Now you can preserve that feeling of exaltation with Train Like a Pro: Programming to Develop Your Inner Athlete. Renowned strength and conditioning coach Matthew S. Ibrahim equips you with the understanding, the guidance, and all the tools you need to create training programs that mirror those of today’s top competitive athletes. Focusing on long-term growth, this book will give you access to training programs for steady progression, taking a whole-body approach to building athleticism and improving performance. While other training systems leave out critical components, this book incorporates the sprint, agility, and mobility work that encompass holistic athletic performance training: 132 exercises with modifications 4 comprehensive training programs 66 warm-up drills You’ll learn about basic training principles, change of direction skills, reactive agility, conditioning, and so much more. You can pick one of the provided programs or use Ibrahim’s guidance to build an individualized training program that meets your needs. Competitive athletes aren’t the only ones who want to tap into their athletic potential. Ibrahim ... Unknown localization key: "more"

Objev podobné jako Train Like a Pro - Matthew S. Ibrahim

LP vinyl - Dva roky po vydání multi-miliónového a cenou Grammy ověnčeného alba „Buena Vista Social Club” se hudebníci doplnění o slavného pianistu Rubena Gonzálese, aby nahráli první sólové album zpěváka Ibrahima Ferrera opět pod producentským dohledem Ry Coodera. Dva roky po vydání multi-miliónového a cenou Grammy ověnčeného alba „Buena Vista Social Club” se hudebníci doplnění o slavného pianistu Rubena Gonzálese, aby nahráli první sólové album zpěváka Ibrahima Ferrera opět pod producentským dohledem Ry Coodera. Album nyní vychází v reedici na 2LP (180g vinyl). Kubánský zpěvák Ibrahim Ferrer se narodil v roce 1927 a zemřel roku 2005 v Havaně. Mezinárodní slávy dosáhl až v pozdním věku díky hudbě a filmu Buena Vista Social Club producenta Ry Coodera, který zpěváka charakterizoval přídomkem „latinsko-americký Nat King Cole”. Rok reedice : 2021 Seznam stop 2LP (180g vinyl)LP1 A1 Bruca Maniguá / A2 Herido de Sombras / A3 Marieta / B1 Guateque Campesino / B2 Mamí...

Objev podobné jako Ferrer Ibrahim: Ibrahim Ferrer (Buena Vista Social Club Presents) (2x LP) - LP (4050538650013)

Tak dlouho se nedařilo ukončit válku v Sýrii, až jsme otupěli a přestali vnímat, co se v této zkoušené zemi děje. Syrský františkán, otec Ibrahim Alsabagh, se spolubratry Aleppo a jeho obyvatele neopustil ani v těch nejhorších okamžicích. A napsal o tom strhující knihu. Plnou každodenního strádání, ale také naděje a znamení, že Bůh člověka neopouští ani v nejbezvýchodnější situaci. Kde celé rodiny ohrožuje podvýživa, kde je čím dál dražší bydlení a nedostupná zdravotní péče, tam církev s vírou v Krista a s láskou k bližnímu usiluje o síť vztahů a brání chaosu. Kde dopadají rakety teroristů na domy nejchudších i na kostely, kde je nedostatek elektřiny i pitné vody, tam otec Ibrahim a jeho spolubratři dodávají útěchu, rozdávají potravinové balíčky a vodu z vlastní studny.

Objev podobné jako Mezi peklem a nadějí - Ibrahim Alsabagh

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Tato publikace se věnuje velice kontroverznímu tématu spojenému s islámským náboženstvím, a sice vnímání pravdy a lži či přetvářky v islámu. Kdokoliv poukáže na možnost, že muslimům je islámským právem dovoleno lhát a přetvařovat se, je okamžitě umlčován obviněními z islamofobie, či nenávisti. Tomuto neblahému trendu bohužel podlehli i mnozí čeští orientalisté a religionisté, kteří se tématu vnímání přetvářky v islámu buď vyhýbají a posilují další tabuizaci tohoto problému, nebo naopak popírají fakta a s pomocí odkazu na svou odbornou autoritu se snaží popřít jeho existenci.Základem knihy, kterou držíte v ruce, je odborný posudek, který byl vypracován jako odpověď na tvrzení kanadských islamistů. Ti se u kanadského soudu snažili obhájit své stanovisko, že v islámském právu není žádné ospravedlnění pro přetvářku. Jejich cílem bylo umlčet jednoho z kritiků islámu a islamismu. Poté, co byl soudu předložen tento posudek, islamisté svou žalobu stáhli.

Objev podobné jako Takíja - Pravda, lež a přetvářka v arabsko-islámské společnosti - Ibrahim Raymond

A RITUAL KILLING. AN ANCIENT CURSE. WHAT''S MYTH... AND WHAT''S MURDER?''A slick, masterfully plotted, white-knuckle ride of a read,'' A.A. CHAUDHURI''A highly enjoyable and hugely entertaining read'' NILESHA CHAUVETAfter a bruising encounter with a terrorist group, Detective Kamil Rahman has resigned from the Met and set up a detective agency with his friend Anjoli. But when his boss asks him to go to India to investigate the murder of a British engineer who was found with eighteen arrows stuck in his body, Kamil agrees to take the case, as long as Anjoli can accompany him.When they arrive in Mumbai, they find someone is on a gruesome killing spree, striking down those connected to the engineer in increasingly macabre ways. Meanwhile, an old friend of Kamil’s begs for his help breaking the curse he believes his family is under.As the body count rises, Kamil is torn between solving a very real murder case and protecting his friend from a grisly – if far-fetched – fate. Can he catch a killer and prevent an ancient curse before more people lose their lives?Praise for the Detective Kamil Rahman novels:''Outstanding'' SUNDAY TIMES''Hugely entertaining'' ANN CLEEVES''A rip-roaring mystery that''s engrossing from start to finish'' ABIR ... Unknown localization key: "more"

Objev podobné jako The Shadow - Ajay Chowdhury

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world''s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple ... Unknown localization key: "more"

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

A human body book with a twist – discover the science behind the weird and unusual stuff our bodies can do from Dr Azmain Chowdhury, with illustrations from Daniel Nelson.You know your heart is always beating, your intestines digest your food, and even that your brain is still awake when you’re asleep – that’s no mystery. But why do we get "brain freeze" if we eat ice cream too quickly? And why on earth do we get butterflies in our stomach when we’re nervous? And is it true we can squirt milk from our eyes?!This book focuses on the bizarre things all of our bodies do – including things we don’t understand (looking at you, appendix). Dr Azmain also asks the burning medical questions we’ve all been wondering about: Why does coriander taste like soap to some people? How long can we stay awake for? Can our hearts actually break after a romantic break-up? (Asking for a friend).Filled with gross, surprising, and downright terrifying facts, it’s bloated with cool science to impress your friends.

Objev podobné jako Mysteries of the Human Body - Azmain Chowdhury