ai powered b2b marketing hall simon

Harness the transformative power of artificial intelligence into your B2B marketing strategies and processes to enhance delivery and impact.

Objev podobné jako AI-Powered B2B Marketing - Hall Simon

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today⠙s AI-driven world. Key Topics Covered: Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it⠙s crucial for executives and employees to adaptAI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google⠙s EEAT standards, and navigate evolving search algorithmsAuthenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising itEthical Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policiesAI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt

Objev podobné jako AI-Powered Content Marketing and SEO - Catherine Seda, Jenny Halasz

Kniha je komplexní průvodce aktuálním vývojem v oblasti B2B digitálního marketingu a neocenitelným zdrojem informací pro všechny profesionály. Poskytuje přehled nejnovějších principů a postupů, vysvětluje i ty nejpokročilejší koncepty a ukazuje, jak je uvést do praxe. Simon Hall je inovátor v oboru marketingu s mnohaletou praxí. Obsah publikace: Vývoj digitální strategie pro B2B Strategie B2B digitálního marketingu. Cesty zákazníků, personalizovaný marketing a persony kupujících. Poznatky o zákaznících a správa dat v B2B. Raná fáze cesty kupujícího Vytváření povědomí, SEO a vyhledávací strategie. B2B digitální marketing pro generování potenciálních zákazníků. Digitální technologie pro generování potenciálních zákazníků a rozvíjení vztahu s nimi Řízení a integrace digitálních kampaní B2B obsahový marketing, plánování marketingové kampaně. Integrace digitálního marketingu v B2B, digitální marketing a prodej, měření digitálního marketingu. Digitální technologie pro udržení zákazníků Druhy digitálního retenčního marketingu, digitální kanály retenčního marketingu. Platformy sociálních médií a digitálního marketingu v B2B B2B marketingová strategie sociálních médií, marketingové technologie a platformy.

Objev podobné jako Strategie B2B digitálního marketingu - Hall Simon

Mastering the Synergy of Technology and Human Expertise Understanding AI technology is just the beginning. Leaders must understand how to employ power skills to elevate how humans interact⠔with one another and with AI. Critical thinking, leadership, conflict management, stakeholder engagement and other power skills are essential in all projects. AI-Powered Leadership aims to empower leaders to navigate the complexities of the AI-driven world by developing human competencies and integrating them with AI capabilities, fostering a balanced, innovative, and ethically sound leadership approach that drives sustainable success. It aims to provide a comprehensive framework for leaders to understand and apply the ⠜Both/And⠝ approach in leadership, where leaders don⠙t have to choose between traditional methods and AI-driven innovation but can leverage the strengths of both. The approach of the book is a practical, integrative framework that combines theory with actionable strategies to help leaders navigate the complex dynamics of AI in their organizations. ⠜AI is already here and is making career-altering changes in the way project managers lead their projects. Ignoring it won⠙t make it go away. Simply using it is also not enough. Get and stay ahead of the curve by learning how to best collaborate with AI systems. This book gives you a unique edge⠔it details how you can combine your power skills and powerful knowledge about how AI really works (and doesn⠙t, sometimes) to make the best possible project decisions, improve project success⠔and keep your career moving forward.⠝ ⠔Harold Kerzner, Ph.D

Objev podobné jako AI-Powered Leadership - Dave Silberman, Vijay Kanabar, Rich Maltzman, Loredana Abramo

Addressing the growing need for innovation and automation in library cataloging systems, this book aims to teach readers how to build AI-powered cataloging apps using Power Apps. This complete guide offers a step-by-step journey to how cataloging processes can be modernized by using artificial intelligence, featuring the Royal Library of Belgium and the retrocatalography application as case studies. Focusing on creating inclusive bibliographic records, it will enable readers to train AI models and develop tools to improve efficiency and collection management. Chapters cover an introduction to cataloguing and metadata; getting started with the Power Platform ecosystem; integrating artificial intelligence; and building, deploying and maintaining the cataloging app.

Objev podobné jako AI-Powered Cataloguing - Hannes Lowagie

A colourful and enjoyable written account. THE TIMES A salve for our current reactionary times. ANDREW HARTMANThe gripping, untold story of how six epic journeys launched the three communist revolutions that changed world history forever.From the streets of Petrograd during the heady autumn of 1917, to Maoâ ™s stunning victory in October 1949, and Fidelâ ™s triumphant arrival in Havana, in January 1959, the history of the twentieth century was transformed in dramatic and profound ways by the Russian, Chinese, and Cuban revolutions. In Three Revolutions, the stories of these epoch-defining events are told together for the first time. At the heart of each revolution was an epic journey: Lenin s 1917 return to Russia from exile in Switzerland; Mao s Long March of 1934â “35, covering some 6,000 miles across China; and Fidel Castro s return to Cuba in 1956 following his exile in Mexico. Told in tandem with these are the corresponding journeys of three extraordinary journalists â “ John Reed, Edgar Snow and Herbert L. Matthews â “ whose electric testimony from the frontlines of each revolution would make a decisive contribution to how these revolutions were understood in the wider world. Here, in Simon Hall s masterful retelling, these six remarkable journeys are brought vividly to life. Featuring a stellar cast, extraordinary drama and an epic sweep, Three Revolutions raises fundamental questions about the nature of political power, the limits of idealism and the role of the journalist - questions that remain of utmost urgency today.

Objev podobné jako Three Revolutions - Hall Simon

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow s marketing professionals

Objev podobné jako Marketing - Byron Sharp

This fourth edition of Financial Services Marketing firmly reinforces the bookÂ’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the worldÂ’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate.This fully updated and revised edition features:A brand-new chapter devoted to environmental, social and corporate governanceRevised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experienceThe latest regulatory developments for safeguarding the fair treatment of customersNew and improved case studies that showcase best practice from around the worldUpgraded Support Material including new teaching aids and referencesFinancial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.

Objev podobné jako Financial Services Marketing - Roisin Waite, Nigel Waite, Christine Ennew

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructorâ ™s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

Objev podobné jako Business-to-Business Marketing - Helen McGrath, Ross Brennan, Louise Canning

Master AI-powered marketing before autonomous agents replace your role entirely In Agent-Powered Growth, Stu Sjouwerman, founder and executive chairman of KnowBe4 (the world s largest security awareness platform) addresses the existential threat facing hundreds of thousands of marketing professionals as autonomous AI agents reshape their industry. He is also the founder of ReadingMinds.ai, an AI-native research platform that conducts emotionally intelligent voice interviews at scaleâ ”turning hours of calls and weeks of waiting into overnight insights. That work reflects his broader thesis: when agents can sense context, reason with memory, and act across channels, marketers stop firefighting and start compounding. Drawing from three decades of experience building billion-dollar technology companies and navigating industry disruptions, Sjouwerman transforms the anxiety of potential job displacement into a strategic competitive advantage by showing marketers how to evolve from replaceable tacticians into indispensable orchestrators of AI-powered marketing ecosystems. This comprehensive guide moves beyond superficial AI overviews to deliver practical, actionable strategies for deploying autonomous marketing agents across content creation, campaign optimization, lead nurturing, and market research. Using detailed case studies spanning B2B SaaS, retail, and healthcare industries, youâ ™ll learn to leverage cutting-edge platforms like Salesforce Agentforce, AutoGPT, and CrewAI while implementing essential governance frameworks that ensure responsible AI deployment. Youâ ™ll also discover: Platform mastery strategies for implementing enterprise-grade AI agent platforms including step-by-step deployment guides for Salesforce Agentforce and emerging autonomous marketing toolsIndustry-specific case studies demonstrating real-world applications of marketing agents across B2B SaaS, retail, and healthcare sectors with measurable ROI outcomesCareer transformation roadmaps that position marketing professionals as strategic AI orchestrators rather than obsolete tacticians in the age of autonomous agentsGovernance and risk management frameworks ensuring ethical AI deployment while maintaining human oversight, brand integrity, and regulatory complianceRevenue funnel optimization through AI agents that seamlessly bridge marketing and sales operations for enhanced lead conversion and customer acquisition Perfect for front-line marketing professionals, CMOs, and managers facing AI-driven industry disruption, Agent-Powered Growth is an essential guide for securing your career and personal competitive positioning. Itâ ™s also a must-read for business leaders and entrepreneurs who want to understand how autonomous marketing agents can transform their revenue operations and how to implement new agentic tools in their companies.

Objev podobné jako Agent-Powered Growth - Stu Sjouwerman

This book offers a comprehensive introduction to AI and Machine Learning fundamentals, equipping software testers with the skills to effectively leverage AI-powered solutions for testing complex systems and AI applications. It also fully prepares readers for the ISTQB® Certified Tester AI Testing (CT-AI) certification exam. Written in a practical and accessible way, this book offers a structured approach to AI testing based on the ISTQB® CT-AI syllabus. This book is filled with practical examples, detailed explanations, industry insights, a mock exam and chapter-based questions to prepare readers for passing the ISTQB® CT-AI exam to obtain certification.The materials are designed for both university graduates and practitioners involved in testing AI-based systems or those seeking a deeper understanding of AI systems in general. It offers valuable take on into implementing AI-enabled solutions and enhancing the quality of AI-driven software, making it an indispensable resource.

Objev podobné jako Introduction to AI Testing - Anna-Maria Lukina, Iuliia Emelianova, Iosif Itkin, Dmitrii Degtiarenko

Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world. Whether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:Wide-ranging analysis of AI’s role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace.The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.Also available from the series:The Meaning of Branded Objects and A History of Brands.

Objev podobné jako Brands in the Age of AI - Mark Kingsley

Create LLM-powered autonomous agents and intelligent assistants that can adapt to your specific business and personal needs.Each job you take on or decision you make requires some of your precious time. AI Agents in Action teaches you to develop and deliver LLM-based assistants and agents that can independently process information, make decisions, and learn from interactions. These powerful autonomous AI agents and interactive assistants handle routine tasks behind the scenes so you can focus on other things.In AI Agents in Action, author Micheal Lanham combines cutting-edge academic research with practical experience to help you: Understand AI agent behavior patterns Design and deploy intelligent agents Use the OpenAI Assistants API and other tools Manage knowledge and memory Build in feedback loops so agents learn from their actions Design collaborative multi-agent systems Create agents with speech and vision features From script-free customer service chatbots to fully independent agents operating out of sight, AI-powered assistants are a groundbreaking advance in machine intelligence. In AI Agents in Action you ll learn a reliable, tested framework for developing working agents for a variety of practical business and personal tasks.

Objev podobné jako AI Agents in Action - Micheal Lanham

The BenQ DV01K Smart Camera is designed specifically for use with BenQ’s new range of interactive displays: RM04 and RP04. With Built-in AI functions, the camera automatically detects those in the meeting or classroom to ensure optimal framing of the scene, digitally panning, tilting, zooming, and focusing the microphones towards the speaker. With a wide 110° field of view, the DV01K is suitable for meeting rooms of almost any size, and the 4 omnidirectional microphones are able to focus up to 8 metres away. AI-powered active noise cancellation improves clarity for remote participants, effectively cutting out background noise and chatter. Low light problems are a thing of the past, with the DV01K adopting advanced ISP processing algorithms providing 4K UHD vivid images with even, clear brightness at premium optical accuracy. It features a glass lens and a high-performance Sony image sensor. Features 4K UHD @ 30fps Designed for use with the new RP04 and RM04 series of BenQ Interactive Panels No cables required – integrated USB-C connector plugs into the top of the panel Digital pan, tilt and zoom with auto-framing and voice tracking features to keep the correct subject in the frame Field of view: 110° horizontal, 70° vertical, 120° diagonal 8.29mp effective pixels, 4x digital zoom High-performance Sony image sensor AI-Powered Real Time Face Detection Omnidirectional mics with clear sensitivity up to 8m pickup distance Noise suppression technology to tune out background microphone noise Remote control included Physical privacy shutter included Dimensions: 168 x 71.9 x 58.3mm

Objev podobné jako Benq DV01K | AI Smart 4K kamera s certifikací Zoom™ pro PRxx04 a RMxx04

A practical guide on how B2B brands can partner with creators who align with their brand values and have a genuine connection with their audience in order to create more authentic and effective campaigns that deliver real business results.

Objev podobné jako B2B Influencer Marketing - Nick Bennett

Increase marketing s impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.

Objev podobné jako B2B Content Marketing Strategy - Devin Bramhall

Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and long-term success.

Objev podobné jako Ethical AI in Marketing - Nicole Alexander

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

Objev podobné jako AI Strategy for Sales and Marketing - Katie King

Kniha - autor Simon Hall, 368 stran, česky, brožovaná bez přebalu lesklá Kniha je komplexní průvodce aktuálním vývojem v oblasti B2B digitálního marketingu a neocenitelným zdrojem informací pro všechny profesionály. Poskytuje přehled nejnovějších principů a postupů, vysvětluje i ty nejpokročilejší koncepty a ukazuje, jak je uvést do praxe. Simon Hall je inovátor v oboru marketingu s mnohaletou praxí. Podle posledních průzkumů je svět B2B marketingu stále složitější a přístup kupujících stále důmyslnější. Marketéři musejí spolupracovat i s odděleními mimo oblast marketingu, aby usnadnili realizaci marketingových strategií a zvýšili jejich dopad. Tato kniha vám pomůže pochopit, jak nejpokročilejší a nejkomplexnější koncepty moderního B2B marketingu fungují a jak je uvést do praxe. Příručka je výrazně prakticky zaměřená. Pomůže čtenáři pochopit i ty nejpokročilejší a nejsložitější koncepty B2B marketingu. Popisuje, jak integrovat nejnovější digitální metody...

Objev podobné jako Strategie B2B digitálního marketingu: Jak využít nové business-to-business strategie a modely k dosa (978-80-7508-713-3)

Podsedák na židli materiál potahu: perforovaný ze syntetických vláken, materiál podsedáku: gel a paměťová pěna, rozměry: 9 × 47 × 38 cm (V׊×H), barva: černá Šikovný pomocník s unikátním designemErgonomický podsedák MOSH ERGO2 B2B je praktickým pomocníkem všude tam, kde se vám na židli nebo stoličce nedostává pohodlné a zdravé sezení. Podsedák vyniká jedinečným designem, který doplňují funkční materiály, a díky čemuž může být dlouhé sezení doma, na cestách nebo na pracovišti podstatně příjemnější.Podsedák MOSH zajistí nadstandardní komfort při sezeníMOSH ERGO2 B2B vyniká kvalitou použitých materiálů a moderním designem. Nesporným benefitem podsedáku je snímatelný potah z prodyšného materiálu s 3D strukturou a bavlněným lemem, který můžete jednoduše vyčistit nebo vyprat v pračce. Podsedák nbsp;MOSH ERGO2 B2B má protiskluzovou spodní část, díky které bude bez problémů držet na židlích a křeslech. Pružnost materiálu zajišťuje vysokou odolnost a prodlužuje...

Objev podobné jako MOSH ERGO2 B2B Gel Layer, černá / šedá (MSH-ERGB2-12)

The newly drawn Stanza Stones Trail runs through forty-seven miles of the Pennine region, some of the most strikingly varied landscape in the world. Simon Armitage composed six new poems on his Pennine walks and, with the help of Tom Lonsdale and letter-carver Pip Hall, found extraordinary, secluded sites and saw his words carved into stone.

Objev podobné jako Stanza Stones - Armitage Simon, Pip Hall, Tom Lonsdale

Elektronická kniha - autor kolektiv a, 320 stran, česky Zkušení autoři se v této publikaci komplexně věnují nástrojům posilování vztahů se zákazníky na B2B trzích. Seznamují čtenáře s novodobým pojetím marketingu, marketingem vztahů, jeho základními rysy, principy, fázemi a vývojovými trendy. Kniha srozumitelně předkládá výsledky primárních výzkumů zaměřených na studium prospěšnosti jednotlivých nástrojů posilování vzájemných vztahů mezi dodavateli a jejich zákazníky u produktů určených pro výrobní spotřebu. Zabývá se rovněž podstatou a metodikou měření výkonnosti podniku z nbsp;pohledu zákazníků jako pozitivními důsledky posilování vztahů se zákazníky. Kniha je inspirací pro teorii i praxi a zároveň slouží v nbsp;současně silně konkurenčním prostředí jako podnět ke nbsp;změnám v nbsp;podnikatelských přístupech manažerů operujících na B2B trzích. nbsp;

Objev podobné jako Nástroje posilování vztahů se zákazníky na B2B trhu (978-80-271-0419-2)

Po úspěchu světového bestselleru Jak se budují značky: co obchodníci nevědí nyní vychází kniha Jak se budují značky: Nově vznikající trhy, služby, zboží dlouhodobé spotřeby, obchodování mezi firmami (B2B) a luxusní značky a nabízí čtenářům pokračování cesty směřující k promyšlenějšímu marketingu založenému na praxi.Kniha Jak se budují značky: Nově vznikající trhy, služby, zboží dlouhodobé spotřeby, obchodování mezi firmami (B2B) a luxusní značky se zabývá pilíři nákupního chování a výkonnosti značek – pilíři, na kterých lze vystavět důslednou strategii pro růst značky a efektivnější marketing.Tato kniha nabízí velice přínosné rozšíření původních teorií předcházejícího dílu, a to zejména v oblastech, jako jsou rozvíjející se trhy, služby nebo luxusní značky. Důležitost budování penetrace uživatelů vidí jako primární motor růstu značky daleko spíše než zaměření na loajalitu. Na podporu všech svých tvrzení předkládá statistické důkazy a zpochybňuje konvenční marketingová „moudra“.Tato kniha navždy změní vaše uvažování o marketingu.

Objev podobné jako Jak se budují značky: Nově vznikající trhy, služby, zboží dlouhodobé spotřeby, obchodování mezi firmami (B2B) a luxusní značky - Byron Sharp, Jenni Ro

Secure more B2B business faster by effectively measuring and mapping your key stakeholder relationships to better leverage these in the B2B buying process.

Objev podobné jako Building B2B Relationships - Ryan O

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales Marketing#1 Bestseller in Auctions Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.Learn how to:Navigate a nebulous digital marketing environmentMaximize time and investments with sales marketing strategiesBuild and model consistent brand standardsBecome an expert in brand marketing and take your company to the next levelIf you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. How to annihilate competitors and make yourself the only logical choice. How to get amazing results on a small budget using the secrets of direct response marketing. How to charge high prices for your products and services and have customers actually thank you for it.

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

The landmark tenth edition of McGraw-Hillâ ™s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonaldâ ™s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonaldâ ™s, Dominoâ ™s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research Consultancy Application and an active member of the Town Centres Research Interest Group.

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Understand the core concepts of marketing explained in a real-life context â ˜This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers. Dr. Julie Jones, Aberystwyth University â ˜A very good text that allows for key areas in the subject to be defined, developed and explored. Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within the text. Benefit from new and updated features such as: Revised chapters such as the one on segmentation reflect the growing importance of the individual customer and customer persona characteristics. End-of-chapter review questions that compound your understanding and show how to apply the concepts covered in real life contexts. New case studies to show how marketing theory is applied in the real world. With a full range of online resources, this text gives you thorough insight into the principles of marketing and their application in real-life industry.

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management.

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketingâ ™s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today⠙s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: ⠢ The growing importance of social marketing⠢ How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels⠢ The role of brand communities, peer-to-peer marketing and social influencers⠢ Both a Managerial and Consumer approach to marketingKey features: ⠢ Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.⠢ Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. ⠢ Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.⠢ End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies⠙ marketing strategies. Each case study has dedicated questions to encourage critical thinking. ⠢ Connect® resources such as updated Testbank and Quiz questions, Application Based Activities and assignable Case Studies with associated multiple-choice questions. John Fahy is Professor of Marketing at the University of Limerick, IrelandDavid Jobber is Professor of Marketing at the University of Bradford School of Management, UK

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Start thinking like a marketer with the gold-standard text for today s Marketing Management. Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment. Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives. The text s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands. The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations. Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field. Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Marketing Management, Global Edition - Philip Kotler, Alexander Chernev, Kevin Keller

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, and the rise of mobile marketing and networked consumer. Your learning experience will flow seamlessly between the book and the online environment, with chapter links to European bodies, marketing journals, case study questions, and multiple-choice questions. With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done. Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities. Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ⠘normal⠙ life. Existing marketing models are designed for a ⠜business as usual⠝ mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It⠙s a ⠘must have⠙ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won⠙t take us there. Discover The New Marketing Playbook.

Objev podobné jako New Marketing Playbook, The - Ritchie Mehta

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.In Quantum Marketing, readers will:Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Objev podobné jako Quantum Marketing - Raja Rajamannar

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Kellerâ ™s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The bookâ ™s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation s ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer s purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Objev podobné jako Marketing - Kenneth Le Meunier-Fitzhugh

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technologyâ ”including generative artificial intelligence (AI) like ChatGPTâ ”can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You ll discover the latest approaches for highly effective public relations, marketing, and customer communicationsâ ”all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curveMake your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from youGain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Objev podobné jako The New Rules of Marketing

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the ⠜Four Pâ ™s of Marketing,⠝ Philip Kotler, explains how marketers can use technology to address customersâ ™ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        ⠜Segments of one⠝ marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·        The â œWhatever-Whenever-Wherever⠝ service delivery ·        ⠜Everything-As-A-Service⠝ business model ·        Internet of Things and blockchain for marketing ·        Virtual and augmented reality marketing ·        Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.Â

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. Youâ ™ll discover what works, what doesnâ ™t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economyDiscover how to engage customers with trust and enthusiasmUnderstand post-pandemic changes in consumer attitudesDiscover new tools and technologies for finding customers and inspiring loyaltyAdapt your brand, pricing, and sales approach to make your business more valuableAvoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, itâ ™s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Objev podobné jako Marketing For Dummies - Jeanette Maw McMurtry

We know how eager you are to learn practical workplace skills at university so that you are job ready following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor⠙s manual and a suggested syllabus.  Suitable reading for marketing planning and marketing strategy courses.

Objev podobné jako Marketing Planning

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, ⠜From the Social Media Manager⠙s Perspective: Putting it all Together,⠝ guides readers through first days on the job of taking over an organization⠙s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides more extensive examples from all three types of institutions as well as other relevant nonprofit and government organizations, and features updated coverage of social media technologies, techniques, and practices.

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts. Marketing is the complete package for any introductory marketing module.This book is accompanied by the following online resources.For everyone:Bank of case studiesPractitioner insight videosCareer insight videosLibrary of video linksFor students:Key concept videosAuthor audio podcastsMultiple-choice questionsFlashcard glossaryInternet activitiesResearch insightsWeb linksFor lecturers:PowerPoint slidesTest bankEssay questionsTutorial activitiesDiscussion question pointersFigures and tables from the book

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everydayâ “and in order for students to have a competitive edge, they need a textbook that reflects the best of todayâ ™s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todayâ ™s marketing theory and practice. .

Objev podobné jako Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong

In this honest, practical and empowering guide, seasoned entrepreneur and investor Garry Mansell shows first-time founders how to master B2B sales â “ even if they ve never sold a thing in their lives. Whether you re building a SaaS product, a consultancy or a complex solution, you ll learn how to approach sales with structure, confidence and integrity. No sleaze. No jargon. Just a clear, step-by-step approach to turning conversations into customers. In this book, you ll learn how to: Rewire your mindset and bounce back from rejection. Define a compelling value proposition that actually lands. Find, reach and engage ideal customers. Handle objections and negotiate like a pro. Close deals and build long-term client relationships. Know when (and how) to hire your first salesperson. With real-world case studies, ready-to-use templates and â ˜fieldwork exercises at the end of each chapter, this isn t just a book â “ it s a founder s sales playbook. You ll move from hesitating to selling with confidence, clarity and authenticity.

Objev podobné jako B2B Sales For The Entrepreneur - Garry Mansell