ethical approaches to marketing

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the ... Unknown localization key: "more"

Objev podobné jako Ethical Approaches to Marketing

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.  - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.

Objev podobné jako Marketing - Gavin Jack, Nick Ellis, Ming Lim, Michael Saren, Matthew Higgins, Mark Tadajewski, James Fitchett

Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and long-term success.

Objev podobné jako Ethical AI in Marketing - Nicole Alexander

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'[A] belting debut . . . This is high-concept, high-octane, hi-jinks and I'm here for it' Maz Evans ‘This original read is dark, funny and gripping’ heat, Book of the WeekHow to Kill Your Family meets The Power in this entertaining and thought-provoking read, that asks: If you had the power between life and death, what would you do? Thea has a secret. She can tell how long someone has left to live just by touching them. Not only that, but she can transfer life from one person to another – something she finds out the hard way when her best friend Ruth suffers a fatal head injury on a night out. Desperate to save her, Thea touches the arm of the man responsible when he comes to check if Ruth is all right. As Ruth comes to, the man quietly slumps to the ground, dead. Thea realises that she has a godlike power: but despite deciding to use her ability for good, she can’t help but sometimes use it for her own benefit. Boss annoying her at work? She can take some life from them and give it as a tip to her masseuse for a great job. Creating ... Unknown localization key: "more"

Objev podobné jako An Ethical Guide To Murder - Jenny Morris

How to Kill Your Family meets The Power in this entertaining and thought-provoking read, that asks: If you had the power between life and death, what would you do? Thea has a secret. She can tell how long someone has left to live just by touching them. Not only that, but she can transfer life from one person to another – something she finds out the hard way when her best friend Ruth suffers a fatal head injury on a night out. Desperate to save her, Thea touches the arm of the man responsible when he comes to check if Ruth is all right. As Ruth comes to, the man quietly slumps to the ground, dead. Thea realises that she has a godlike power: but despite deciding to use her ability for good, she can’t help but sometimes use it for her own benefit. Boss annoying her at work? She can take some life from them and give it as a tip to her masseuse for a great job. Creating an ‘Ethical Guide to Murder’ helps Thea to focus her new-found skills. But as she embarks on her mission to punish the wicked and give the deserving more time, she ... Unknown localization key: "more"

Objev podobné jako An Ethical Guide To Murder - Jenny Morris

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"

Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? Who are the marketing professionals, what exactly do they do and what influence do they have in our economy and society? Over the last forty years, sociologists have studied marketing and analysed its practices, techniques and consequences, producing a formidable body of knowledge about the nature of marketing and its impact. This book provides a concise account of these contributions and an introduction to the most important sociological concepts for understanding marketing such as consumption, the market, the organization and culture. Mellet presents marketing not just as a set of techniques but as a pervasive social activity performed by different actors in specific contexts according to particular rules and views. He unpacks the activity of marketing, showing who marketers are, how they think, what they do and how they shape and construct not only markets but also the world we live in. Written in a clear and accessible style, this book is the perfect introduction to marketing from a sociological perspective and it will be used ... Unknown localization key: "more"

Objev podobné jako Marketing - Kevin Mellet

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,” guides readers through first days on the job of taking over an organization’s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides ... Unknown localization key: "more"

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each ... Unknown localization key: "more"

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Objev podobné jako Marketing - Michael Solomon, Greg Marshall, Bradley Barnes, Wendy Tabrizi, Vincent-Wayne Mitchell, Elnora Stuart

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need ... Unknown localization key: "more"

Objev podobné jako Greener Marketing - John Grant

Expanding Approaches to Thematic Analysis: Creative Engagements with Qualitative Data springboards readers into a world where generating themes from qualitative data is a creative, experimental, and wondrous process!While no one ever said it had to be, thematic analysis is invariably described as a step-by-step process that involves coding. Yet qualitative data analysis is more than a technical procedure—it invokes imagination and inspiration—intuitional engagements that are as vital to the data analysis process as they are difficult to describe. This edited book begins with two premises: (1) there is more than one way to theme data, and (2) qualitative researchers do not have to code to get to themes. Each chapter introduces readers to a different approach to thematic analysis, explores that approach’s theoretical and disciplinary roots, and illustrates how that approach can be used to generate themes. Approaches include annotating, memoing, storying, writing, composing poems, artmaking, meditating, and more, expanding conceptualizations of what themes and thematic analysis can be. The book also includes ‘methodologies in action’: helpful examples of creative theming from doctoral students and early career scholars.This book is as much a provocation for engaging thematic analysis beyond/without/in addition to coding as it is a resource for anyone interested ... Unknown localization key: "more"

Objev podobné jako Expanding Approaches to Thematic Analysis

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Objev podobné jako Essentials of Marketing Research, Global Edition - David Birks, Peter Wills, Naresh Malhotra

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you''re proud of, whether you''re a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it''s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it''s for, but who it''s not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work ... Unknown localization key: "more"

Objev podobné jako This is Marketing - Seth Godin

Enhance your introduction to marketing learning with Boone/Kurtz' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals. Additionally, MindTap online learning provides access to assignments, case activities, practice quizzes and flashcards to reinforce your understanding. These resources support your course success to ensure you are well-prepared for a successful marketing career equipped with a solid foundation and a competitive edge.

Objev podobné jako Contemporary Marketing - David Kurtz, Louis Boone

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Objev podobné jako Principles of Marketing for a Digital Age - Tuten Tracy L.

The Ethical Foundations of Social Work offers an engaging, theoretically rigorous and practice-orientated grounding in social work ethics. Fully revised and expanded, with the addition of four new chapters on Decolonial Ethics, Social Work and Radicalization, the Ethics of Recognition, and Epistemic Injustice, this book examines when, how and why principles and debates have historically emerged, and explicitly map them onto everyday ethical challenges and situations in social work practice. By presenting and explaining key theories and applying them to real-world practice examples from different regions, Ethical Foundations of Social Work guides social work students and practitioners in developing ethical reasoning to support ethical decision-making in diverse contexts.Promoting an ethically ''conscious'' approach in which principles are integrated flexibly and confidently as tools for critical problem solving, this book serves as a core or supplemental textbook for Social Work Ethics courses at undergraduate or postgraduate levels.

Objev podobné jako The Ethical Foundations of Social Work - Annie Pullen Sansfacon, Stephen Cowden

This is the first book to provide an introduction to contemporary cultural approaches to the study of religion. This book makes sophisticated ideas accessible at an introductory level, and examines the analytic tools of scholars in religious studies, as well as in related disciplines that have shaped the field including anthropology, history, literature, and critical studies in race, sexuality, and gender. Each chapter is written by a leading scholar and includes: · the biographical and historical context of each theorist· their approaches and key writings· analysis and evaluation of each theory · suggested further reading.Part One: Comparative Approaches considers how major features such as taboo, texts, myths and ritual work across religious traditions by exploring the work of Mary Douglas, Phyllis Trible, Wendy Doniger and Catherine Bell. Part Two: Examining Particularities analyzes the comparative approach through the work of Alice Walker, Charles Long and Caroline Walker Bynum, who all suggest that the specifics of race, body, place and time must be considered. Part Three: Expanding Boundaries examines Gloria Anzaldúa’s language of religion, as well as the work of Judith Butler on performative, queer theories of religion, and concludes with Saba Mahmood, whose work considers postcolonial religious encounters, secularism, and the ... Unknown localization key: "more"

Objev podobné jako Cultural Approaches to Studying Religion

The study of dissociation is relevant to anyone undertaking research or treatment of mental health problems. Cognitive Behavioural Approaches to the Understanding and Treatment of Dissociation uses a cognitive approach to de-mystify the processes involved in linking traumatic incidents to their effects.Kennedy, Kennerley and Pearson present a full and comprehensive understanding of mental health problems involving dissociative disorders and their treatment, bringing together an international range of experts. Each chapter addresses a single topic in full, including assessment of previous research from a cognitive perspective, recommendations for treatment and case studies to illustrate clinical approaches. Using an evidence-based scientific approach combined with the wisdom of clinical experience, the authors make the relevance of dissociation immediately recognisable to those familiar with PTSD, dissociative identity disorder, eating disorders, hallucinations and a wide range of psychological and non-organic physical health disorders. Designed to provide new perspectives on both research and treatment, Cognitive Behavioural Approaches to the Understanding and Treatment of Dissociation includes a wide range of material that will appeal to clinicians, academics and students.

Objev podobné jako Cognitive Behavioural Approaches to the Understanding and Treatment of Dissociation

What will you do when your AI misbehaves?The promise of artificial intelligence is automated decision-making at scale, but that means AI also automates risk at scale. Are you prepared for that risk?Already, many companies have suffered real damage when their algorithms led to discriminatory, privacy-invading, and even deadly outcomes. Self-driving cars have hit pedestrians; HR algorithms have precluded women from job searches; mortgage systems have denied loans to qualified minorities. And often the companies who deployed the AI couldn''t explain why the black box made the decision it did.In this environment, AI ethics isn''t merely an academic curiosity, it''s a business necessity. In Ethical Machines, Reid Blackman gives you all you need to understand AI ethics as a risk management challenge. He''ll help you build, procure, and deploy AI in a way that''s not only ethical but also safe in terms of your organization''s reputation, regulatory compliance, and legal standing—and do it at scale.And don''t worry—the book''s purpose is to get work done, not to ponder deep and existential questions about ethics and technology. Blackman''s clear and accessible writing helps make a complex and often misunderstood concept like ethics easy to grasp. Most importantly, Blackman makes ethics actionable by tackling ... Unknown localization key: "more"

Objev podobné jako Ethical Machines - Reid Blackman

This updated and revised new edition of Six Key Approaches to Counselling and Therapy provides an accessible introduction to the theory and practice of six of the most popular contemporary therapeutic approaches from the three main schools of therapy practice:- cognitive therapy and solution-focused therapy from the cognitive-behavioural school- person-centred and Gestalt therapy from the humanistic school- Freud′s psychoanalysis and Jung′s analytical therapy from the psychodynamic school.Following a clearly-defined structure, each chapter describes the origin of the therapeutic approach, a biography of its originator, its theory and practice, discusses case material and further developments, and suggests further reading. Richard Nelson-Jones goes on to review and evaluate all the approaches in his concluding chapter.This excellent textbook is a vital resource for students on introductory courses and those who are starting out on professional training.

Objev podobné jako Six Key Approaches to Counselling and Therapy - Richard Nelson-Jones

Choice Outstanding Academic Title 2023This volume brings together 25 defining texts in global history. These pieces cover approaches to the subject from antiquity to the present century and, taken together, show the development of the discipline, providing a solid historiographical, theoretical and methodological overview that will be invaluable for students. The collection gives a unique sense of how, at different times, in different cultural circumstances, students of the past have approached the problems of encompassing the world in a single narrative or theory. This is a reader with an implicit story to unfold. Felipe Fernandez-Armesto tracks how a global understanding of history originated in prophetic writings, how the “Renaissance discovery of the world” multiplied the opportunities for historians to think about history globally, how scientific investigations of change came to exert influence and inspire new thinking among global historians, how “culture wars” ensued between advocates of scientistic and culturalist models and how changing contexts in the 20th century produced new thematic approaches to the world as a whole. Each part is introduced, setting it in context and explaining the impact of its subject matter on the discipline, as well as the relations between the texts and their place in the ... Unknown localization key: "more"

Objev podobné jako Approaches to Global History

How to sensitively manage different types of conflict to create a more harmonious and efficient workplace.Conflict at work can arise for a multitude of reasons when people with different backgrounds or values disagree on approaches, interests, and ideas. This can negatively impact employee mental health and well-being, resulting in inefficient collaboration which may hinder the organisation as a whole. This book aims to provide case study examples and practical solutions to a range of real world scenarios, illustrating how conflict at work can manifest and approaches to managing these in the right way to improve productivity and the overall well-being of employees. It encourages managers and leaders to explore the different types of conflict that occur and how to manage them in a respectful way.Ideas from coaching and mentoring are included, as well as making reference to internal formal processes and procedures. Contemporary research, theory and models are explored so that readers are offered an in-depth analysis of how to effectively manage conflict, accompanied with exercises and critical reflection to aid understanding.

Objev podobné jako Positive Approaches to Conflict at Work - Suzanna Tan

Whilst Covid-19 suddenly forced many workers (who could) to work from home which prompted many rapidly produced anecdotal publications about the effects, there has been little or no organised evidence-driven assembled body of knowledge leading to a conceptual framework to inform the evolving future of flexible working. Dictums from management pleading employees to return to the office are highly subjective. There remains a conspicuous absence of a rigorous understanding for both employers and employees to provide a framework for identifying best practice and how the opportunities can be best synergised.The authors’ longitudinal research on traditional frameworks and practices on flexible working they had begun long before Covid-19 serious shortcomings in job design and ways of working how organisations utilise their people.New Approaches to Flexible Working presents a new framework that explores the perspectives of employers and employees in the changing world of work. The authors demonstrate that reconciling the competing demands of employers and employees through flexible working can elicit ways of working that can secure optimum contributions from employees whilst enriching the organisation with increasing job satisfaction of employees’ changing expectations.Each volume in this series will explore failing established models and propose new conceptual frameworks with practical approaches. International ... Unknown localization key: "more"

Objev podobné jako New Approaches to Flexible Working - Fons Trompenaars, Charles Hampden-Turner, Peter Woolliams

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

Objev podobné jako Marketing in Web 3.0 - Kingsnorth Simon

This book applies a psycholinguistic perspective to instructed second language acquisition, seeking to bridge the gap between second language acquisition research and language teaching practices. It challenges the traditional divide between conscious and unconscious processes, or explicit and implicit learning, and re-envisions this as a continuum of the varying levels of consciousness which can be applied by learners to different language behaviors in the second language classroom. It applies this model to learner development and the classroom context, discussing pedagogical applications for instructors at all levels. This book will be of interest to researchers and graduate students in second language acquisition, psycholinguistics and language pedagogy. The accessible discussion of research findings, pedagogical approaches and classroom tasks and activities make this book particularly relevant for language teachers, providing the tools needed to apply second language acquisition research in their classroom.

Objev podobné jako Psycholinguistic Approaches to Instructed Second Language Acquisition - Daniel R. Walter

A subject-specific guide for teachers to supplement professional development and provide resources for lesson planning. Approaches to learning and teaching Primary is the perfect companion for teachers who want to understand key teaching techniques and use them to create effective and engaging lessons. Considering the local and global contexts when planning and teaching a syllabus, the title presents ideas for teaching in a primary classroom with practical examples that help put teaching theory into practice. Teachers can download online tools for lesson planning from our website. This book is ideal support for those new to teaching or wanting to refresh their ideas, and for those studying professional development qualifications or PGCEs.

Objev podobné jako Approaches to Learning and Teaching Primary - Tony Cotton

A subject-specific guide for teachers to supplement professional development and provide resources for lesson planning. Approaches to learning and teaching Literature in English is the perfect companion for teachers who want to understand key teaching techniques and use them to create effective and engaging lessons. Considering the local and global contexts when planning and teaching a syllabus, the title presents ideas for literature in English with practical examples that help put teaching theory into practice. Teachers can download online tools for lesson planning from our website. This book is ideal support for those new to teaching or wanting to refresh their ideas, and for those studying professional development qualifications or PGCEs.

Objev podobné jako Approaches to Learning and Teaching Literature in English - Peter Thomas

This is the first reader to gather primary sources from influential theorists of the late 20th and early 21st centuries in one place, presenting the wide-ranging and nuanced theoretical debates occurring in the field of religious studies. Each chapter focuses on a major theorist and contains:· an introduction contextualizing their key ideas· one or two selections representative of the theorist’s innovative methodological approach(es)· discussion questions to extend and deepen reader engagementDivided in three sections, the first part includes foundational comparative debates:· Mary Douglas’s articulation of purity and impurity· Phyllis Trible’s methods of reading sacred texts· Wendy Doniger’s comparative mythology · Catherine Bell’s reimagining of religious and secular ritualThe second part focuses on methodological particularity: · Alice Walker''s use of narrative · Charles Long’s critique of Eurocentricism· Caroline Walker Bynum’s emphasis on gender and materialityThe third section focuses on expanding boundaries:· Gloria Anzaldúa’s work on borders and languages· Judith Butler’s critique of gender and sex norms· Saba Mahmood’s expansion on the critique of colonialism’s secularizing demandsReflecting the cultural turn and extending the existing canon, this is the anthology instructors have been waiting for.For further detail on the theorists discussed, please consult Cultural Approaches to Studying Religion: An Introduction to Theories and ... Unknown localization key: "more"

Objev podobné jako The Bloomsbury Reader in Cultural Approaches to the Study of Religion

Approaches to Mixed Methods Research focuses on the choices social scientists make when designing a study that mixes quantitative and qualitative data. Authors Lisa D. Pearce and Jessica Halliday Hardie explore ways to weave together strands of research using qualitative and quantitative data to speak to and enhance each other; a strand being a series of steps involved in collecting and analyzing a single type of data. The result, they show, is a more holistic body of evidence that emerges, and they illustrate this with examples from a wide range of studies from the United States and other countries.

Objev podobné jako Approaches to Mixed Methods Research - Jessica Halliday Hardie, Lisa D. Pearce

This Element draws on critical theories of education, play and identity to argue active Shakespeare teaching is a playful co-construction with learners and holds rich potential towards furthering social justice-oriented approaches to teaching the plays.

Objev podobné jako Critical Pedagogy and Active Approaches to Teaching Shakespeare - Jennifer Kitchen

A subject-specific guide for teachers to supplement professional development and provide resources for lesson planning. Approaches to learning and teaching First Language English is the result of collaboration between Cambridge University Press and Cambridge International Examinations. Considering the local and global contexts when planning and teaching an international syllabus, the title presents ideas for First Language English with practical examples that help put theory into context. Teachers can download online tools for lesson planning from our website. This book is ideal support for those studying professional development qualifications or international PGCEs.

Objev podobné jako Approaches to Learning and Teaching First Language English - Helen Rees-Bidder

Exploring diverse texts amid climate change, pandemics, and struggles over rights, the essays offer innovative approaches for teaching a broad literary oeuvre. Designed for classrooms from high school to graduate studies, the strategies blend speculative, historical, and poetic narratives with engaging real-world applications.

Objev podobné jako Approaches to Teaching the Works of Margaret Atwood

Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches.

Objev podobné jako Social Research Methods: Qualitative and Quantitative Approaches - W. Neuman

A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.

Objev podobné jako Marketing Channel Management - Gary L. Frazier

This edited collection offers an unprecedented focus on decolonizing audience and user studies in the Global South, challenging essentialist discourses of media imperialism and technological determinism. This essential resource serves as a practical guide for decolonial approaches in media and communication studies.

Objev podobné jako Decolonising Approaches to Users and Audiences in the Global South

A practical guide containing 50 different quality improvement and quality assurance approaches to help improve practice. ·      Helps staff to improve the quality of the products and services offered ·      Includes practical ideas for internal and external quality assurance activities (IQA/EQA) ·   Helps staff to prepare for external inspections and EQA visits ·      Readable, relevant and easy to understand ·      Provides valuable ideas and tips for new and experienced quality staff ·      Uses simple language to explain each approach ·      Can help promote outstanding teaching and learning

Objev podobné jako 50 Quality Improvement and Quality Assurance Approaches - Ann Gravells, Andrew Hampel, Sharron Mansell

Understanding Character Education introduces readers to the key ideas, practices and concepts that are shaping character education in schools today. The book explores the principles underpinning character education and the pedagogical practices which ensure it comes alive in schools. Each chapter includes a variety of features to help navigate through the ideas, themes and practices examined. These include: •Chapter objectives to help readers understand the core focus and intentions of each chapter•Reflective activities to help readers to think more deeply about particular ideas and issues, and to consider how practices described are, or could be, applied in their own contexts•Case studies to help readers to understand how character education is approached and implemented by educators in and beyond schools•Annotated further readings to help readers take a closer and more detailed look at the methods, applications and issues covered This book is essential reading for all those involved in the teaching and learning of young people, as well as those studying this vital topic on education studies, teacher education and postgraduate level courses.“Highly recommended for all leaders and practitioners dedicated to enabling children and young people to flourish through the development of good character.”Tom Haigh, CEO, Association for Character Education“I wish ... Unknown localization key: "more"

Objev podobné jako Understanding Character Education: Approaches, Applications and Issues - Andrew Peterson, Paul Watts, Michael Fullard

How to Kill Your Family meets The Power in this entertaining and thought-provoking read, that asks: if you had the power between life and death, what would you do?

Objev podobné jako Ethical Guide To Murder - Jenny Morris

This interdisciplinary edited collection explores and analyses the field of the blue humanities through an Australian lens. The blue humanities is a way of understanding humanity’s relationship with water and manifestations of what is referred to as the ‘blue’ – reefs, oceans, rivers, creeks, basins, and inland bodies of water.In its scope, this collection emphasises both the importance of the local and the interconnectedness of Australia with global environmental concerns. It considers how we conceptualise watery spaces and shades of blue in a country where water is often marked by its absence, its ephemerality, its politicisation, and its dangers. Contributors from environmental history, environmental social science, political science, literary studies, creative arts, Indigenous Knowledge, education, and anthropology tackle various entanglements between the human, the more-than-human, and watery Australian spaces in modern culture. It is the first volume to offer a specific, dedicated focus on the intersections between Australian space and the blue humanities, and it offers a pathway for those wishing to explore, critique, and advance ideas around the blue humanities in both research and teaching.Directly contributing to a growing interdisciplinary field, this is the first book to comprehensively examine the blue in Australia, appealing to scholars, educators, and students ... Unknown localization key: "more"

Objev podobné jako Critical Approaches to the Australian Blue Humanities