marketing an introduction global edition philip kotler armstrong gary

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

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Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Objev podobné jako Principles of Marketing - Philip Kotler, Armstrong Gary, Lloyd Harris, Hongwei He

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

For college students in courses with the same topic in communication disorders, psychology, and education. A best-selling, comprehensive, easy-to-understand introduction to language development. This best-selling introduction to language development text offers a cohesive, easy-to-understand overview of all aspects of the subject, from syntax, morphology, and semantics, to phonology and pragmatics. Each idea and concept is explained in a way that is clear to even beginning students and then reinforced with outstanding pedagogical aids such as discussion questions, chapter objectives, reflections, and main point boxed features. The book looks at how children learn to communicate in general and in English specifically, while emphasizing individual patterns of communication development. The new Ninth Edition continues the distribution of bilingual and dialectal development throughout the text; expands the discussion of children from lower-SES families, including those living in homeless shelters; makes substantial improvements in the organization and clarity of Chapter 4 on cognition and its relationship to speech and language; consolidates information on Theory of Mind in one chapter; improves readability throughout with more thorough explanations, simplification of terms, and increased use of headings and bullets; weeds out redundancies and asides to help streamline the reading; provides more child language examples throughout; and thoroughly ... Unknown localization key: "more"

Objev podobné jako Language Development: An Introduction, Global Edition - Robert Owens

Develop a core understanding of the concepts of modern computer science Computer Science: An Overview, 13th edition, Global Edition, by J. Glenn Brookshear, and Dennis Brylow, is written for students from all backgrounds, giving you a bottom-up, concrete-to-abstract foundation in the subject. Its broad coverage encourages a practical and realistic understanding of computer science, covering all the major concepts. The book''s broad background exposes beginning computer science students to the breadth of the subject they plan to major in and teaches students from other backgrounds how to relate to the technical society in which they live. Learn in a flexible way with independent chapters you can study in any order with full-colour design to help you engage with the information. The text also uses Python to provide programming tools for exploration and experimentation in your learning. This 13th edition has been corrected and updated in each chapter to refine your learning experience. With more than 1,000 questions and exercises, the book trains your thinking skills with useful chapter review problems and contains questions surrounding social issues to reinforce core concepts. This text is comprehensive and highly accessible, making it ideal for undergraduate studies in computer science. This title has a ... Unknown localization key: "more"

Objev podobné jako Computer Science: An Overview, Global Edition - Dennis Brylow, J. Brookshear

Academic Writing has been widely acclaimed in all its editions as a superb textbook—and an important contribution to the pedagogy of introducing students to the conventions of academic writing. The book seeks to introduce student readers to the lively community of research and writing beyond the classroom, with its complex interactions, values, and goals. It presents writing from a range of disciplines in the humanities, social sciences, and natural sciences, cultivating students’ awareness of the subtle differences in genre.

Objev podobné jako Academic Writing: An Introduction - Fourth Edition - Daniel Burgoyne, Richard Gooding, Janet Giltrow

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        “Segments of one” marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·   ... Unknown localization key: "more"

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a ... Unknown localization key: "more"

Objev podobné jako Marketing 6.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. .

Objev podobné jako Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the ... Unknown localization key: "more"

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Pusťte se do znovuobjevení marketingových základů s nástupem metamarketingu a nechte se jím provést těmi nejlepšími z oboru.V nové publikaci autor knihy slavný propagátor „4P marketingu“ Philip Kotler vysvětluje, jak mohou marketéři využít technologie k uspokojení potřeb zákazníků a docílit globálních změn. V nové době metamarketingu autor objasňuje způsob, jak integrovat vývoj technologických a obchodních modelů s dramatickými posuny ve spotřebitelském chování, ke kterým došlo v posledním desetiletí. Dozvíte se, jaké jsou stavební kameny metamarketingu, jaké technologie denně používají generace Z a generace Alfa. Objasní vám, jak vstoupit do metaverze a rozšířené reality, a informuje o potenciálních překážkách a jejich řešení pro vytvoření interaktivnějšího a intenzivnějšího zážitku.Kniha je určena pro manažery, vedoucí pracovníky, členy představenstev a další vedoucí pracovníky, kteří se snaží udržet si náskok v době, kdy se jim marketingové prostředí doslova mění pod rukama. Tato publikace je současně nepostradatelná pro novou generaci marketérů, inzerentů, tvůrců obsahu a dalších odborníků.

Objev podobné jako Marketing 6.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Objev podobné jako Marketing Research: An Applied Orientation, Global Edition - Naresh Malhotra

Learn more about modern Econometrics with this comprehensive introduction to the field, featuring engaging applications and bringing contemporary theories to life. Introduction to Econometrics, 4th Edition, Global Edition by Stock and Watson is the ultimate introductory guide that connects modern theory with motivating, engaging applications. The text ensures you get a solid grasp of this challenging subject''s theoretical background, building on the philosophy that applications should drive the theory, not the other way around. The latest edition maintains the focus on currency, focusing on empirical analysis and incorporating real-world questions and data by using results directly relevant to the applications. The text contextualises the study of Econometrics with a comprehensive introduction and review of economics, data, and statistics before proceeding to an extensive regression analysis studying the different variables and regression parameters. With a large data set increasingly used in Economics and related fields, a new chapter dedicated to Big Data will help you learn more about this growing and exciting area. Sharing a variety of resources and tools to help your understanding and critical thinking of the topics introduced, such as General Interest boxes, or end-of-chapter, and empirical exercises and summaries, this industry-leading text will help you acquire a ... Unknown localization key: "more"

Objev podobné jako Introduction to Econometrics, Global Edition - Mark Watson, James Stock

Čtrnácté vydání nejuznávanější učebnice marketingového řízení, tzv. bible marketingu, přináší nejnovější poznatky marketingové teorie a praxe. Autoři reflektují dramatické změny v marketingovém prostředí, zejména ekonomické poklesy a recese, dále rostoucí význam udržitelného a „zeleného“ marketingu a rychlý rozvoj technologií, využití počítačů, internetu a mobilních telefonů. Významná pozornost je věnována sociálním médiím a komunikaci vůbec. Všechna témata knihy jsou aktualizována, přepracována a doplněna o nové přístupy a myšlenky a mnoho nových příkladů z praxe. Na konci každé kapitoly najdete nové případové studie vysoce inovativních a marketingově úspěšných počinů firem z různých oblastí. Výklad pokrývá všechna hlavní témata marketing managementu: od základů marketingu, vytváření marketingových strategií a plánů, marketingový výzkum a odhad poptávky přes navazování dlouhodobých vztahů se zákazníky, analýzu spotřebních a B2B trhů, brand management, produktové, cenové, distribuční a komunikační strategie a programy až po zajištění úspěšného dlouhodobého růstu zahrnujícího uvádění nových tržních nabídek, účast na globálních trzích a řízení holistické marketingové organizace.

Objev podobné jako Marketing management - Philip Kotler, Kevin Lane Keller

For Introductory Physical Geography CoursesAmong the most highly regarded in physical geography, Robert Christopherson’s bestselling texts are known for their meticulous attention to detail, currency, accuracy, and rich integration of climate change science. Geosystems: An Introduction to Physical Geography, Ninth Edition is uniquely organized to present Earth systems topics as they naturally occur: atmosphere, hydrosphere, lithosphere and biosphere. This interconnected and organic systems-based approach is highlighted in the strong pedagogical tools, structured learning path, and up-to-date information found in the text. This new edition presents bold new features that cultivate an active learning environment both in and outside the classroom. The Ninth Edition can be made available with MasteringGeographyTM , the most effective and widely used online tutorial, homework, and assessment system for the sciences. Note: You are purchasing a standalone product; MasteringGeography does not come packaged with this content. MasteringGeography is not a self-paced technology and should only be purchased when required by an instructor. MasteringGeography will provide an interactive and engaging learning experience for your students. Here’s how: Personalize learning with MasteringGeography: MasteringGeography provides students with engaging and interactive experiences that coach them through introductory physical geography with specific wrong-answer feedback, hints, and a wide variety of educationally ... Unknown localization key: "more"

Objev podobné jako Geosystems: An Introduction to Physical Geography, Global Edition - Ginger Birkeland, Robert Christopherson

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

Ekonomika za posledné roky vstúpila do éry čoraz častejších a intenzívnejších turbulencií. Vo svete vzájomne prepojenom globalizáciou a modernými technológiami sa znásobujú riziká, ale aj príležitosti. Toto je svet, ktorý pohltí nepripravených, ale odmení pripravených – silné spoločnosti, ktoré majú schopnosť rýchlo predvídať a efektívne spracovať možné hrozby.Známi obchodní stratégovia Philip Kotler a John Caslione predstavujú v knihe Chaotika podnetný, hoci znepokojivý názor, že súčasné turbulentné časy nie sú odchýlkou, ale trvalou súčasťou našej doby. Ich inovatívny Systém manažmentu Chaotika je zameraný na minimalizovanie zraniteľnosti a využívanie príležitostí. Poskytuje praktické stratégie nielen na to, ako prežiť ekonomické výkyvy, ale ako počas nich dokonca rásť.

Objev podobné jako Chaotika - Philip Kotler, John A. Caslione

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also ... Unknown localization key: "more"

Objev podobné jako Redefining Retail - Philip Kotler, Giuseppe Stigliano

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Objev podobné jako Essentials of Marketing Research, Global Edition - David Birks, Peter Wills, Naresh Malhotra

Basic Approach Introduction to Geography: People, Places, & Environment, Sixth Edition introduces students to the major tools, techniques, and methodological approaches of the discipline through new applied and visual features that engage students and reinforce real-world connections. The authors emphasize the integration of various aspects of geographic processes and systems by discussing what happens in one set of geographic processes and how that affects others. For example, what happens in economic systems affects environmental conditions; what happens to climate affects political dynamics. Features An emphasis on current applied topics and critical thinking includes: NEW Explorations. Written by guest contributors who are experts in their respective fields, these new features help students make the link between geographical concepts from the chapters’ major themes to real-world data and research, showing the applied nature and relevance of geography today. NEW The World in 2050. These new features, located at the end of each chapter, extrapolate current trends and predictions of key geographic issues into the future, using current data and a highly visual approach to discuss possible future scenarios. Rapid Change. These features emphasize the issues that arise as local places contend with environmental, economic, cultural, and political changes that occur at unprecedented ... Unknown localization key: "more"

Objev podobné jako Introduction to Geography: People, Places & Environment, Global Edition - Carl Dahlman, William Renwick

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R.Using step-by-step examples throughout, the book is broken down into six core sections: Part 1 covers an introduction to quantitative research methods, and how to get started with SPSS and R; Part 2 covers basic concepts in measurement, data descriptions and distributions; Part 3 discusses hypothesis testing, and basic statistical tests; Part 4 covers regression analysis; Part 5 discusses advanced topics in regression analysis and analysis of variance; and finally Part 6 covers advanced statistical methods. Each chapter contains learning objectives and summaries to structure learning, while breakout boxes provide tips and draw studentsÂ’ attention to dos and donÂ’ts in statistical research. SPSS and R Action Boxes present step-by-step instructions on how to perform statistical tests and procedures with SPSS and R. Review questions prompt self-reflection on concepts taught in each chapter and are complemented by exercises that allow students to put their learning into practice.A very applied text designed to make this complex subject accessible to students with no background in quantitative methods, this book is valuable recommended and core reading for advanced undergraduate and postgraduate students studying Business and Marketing Research ... Unknown localization key: "more"

Objev podobné jako An Introduction to Quantitative Research Methods for Marketing - Ahmad Daryanto

Dorf’s Introduction to Electric Circuits, Global Edition, is designed for a one- to -three term course in electric circuits or linear circuit analysis. The book endeavors to help students who are being exposed to electric circuits for the first time and prepares them to solve realistic problems involving these circuits. Abundant design examples, design problems, and the How Can We Check feature illustrate the text’s focus on design. The Global Edition continues the expanded use of problem-solving software such as PSpice and MATLAB.

Objev podobné jako Dorf's Introduction to Electric Circuits, Global Edition - James A. Svoboda, Richard C. Dorf

Discover the completely unique aesthetic of Tadao Ando, the only architect ever to have won the discipline’s four most prestigious prizes: the Pritzker, Carlsberg, Praemium Imperiale, and Kyoto Prize.Philippe Starck defines him as a “mystic in a country which is no longer mystic.” Philip Drew calls his buildings “land art” as they “struggle to emerge from the earth.” His designs have been described as haiku crafted from concrete, water, light, and space. But to Ando, true architecture is not expressed in metaphysics or beauty, but rather through space that embodies physical wisdom.This thoroughly updated edition spans the breadth of his entire career, including such acclaimed new projects as the Bourse de Commerce in Paris and the Nakanoshima Children’s Book Forest in Osaka. Each project is profiled through photographs and architectural drawings to explore Ando’s unprecedented use of concrete, wood, water, light, space, and natural forms.Featuring designs from award-winning private homes, churches, museums, and apartment complexes to cultural spaces throughout Japan, South Korea, France, Italy, Germany, Mexico, and the USA, this XXL-edition brings you up close and personal with a Modernist master.

Objev podobné jako Ando. Complete Works 1975–Today. 2023 Edition - Philip Jodidio, Tadao Ando

While many are born into prosperity, hundreds of millions of people lead lives of almost unimaginable poverty. Our world remains hugely unequal, with our place of birth continuing to exert a major influence on our opportunities. In this accessible book, leading political theorist Chris Armstrong engagingly examines the key moral and political questions raised by this stark global divide. Why, as a citizen of a relatively wealthy country, should you care if others have to make do with less? Do we have a moral duty to try to rectify this state of affairs? What does 'global justice' mean anyway - and why does it matter? Could we make our world a more just one even if we tried? Can you as an individual make a difference? This book powerfully demonstrates that global justice is something we should all be concerned about, and sketches a series of reforms that would make our divided world a fairer one. It will be essential introductory reading for students of global justice, activists and concerned citizens.

Objev podobné jako Why Global Justice Matters - Chris Armstrong

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management. Modern human resources: technology, social media, and management Human Resource Management provides students with an introduction to the daily tools and skills they’ll need to function as successful managers -- in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. The 16th Edition focuses on the positive impacts technology has had on the HR field. For example, the ability to vet potential employees on the internet has shifted more HR responsibilities to managers, leaving HR departments with more time to carry out strategic, long-term endeavors for boosting employee performance and engagement. With a heavy focus on emerging industry trends, the text prepares students with everything they need to be successful managers and HR personnel in the 21st century. Pearson MyLab Management is not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the ... Unknown localization key: "more"

Objev podobné jako Human Resource Management, Global Edition - Gary Dessler

For operations and supply chain management (SCM) courses. An integrated approach to operations and supply chain management Introduction to Operations and Supply Chain Management is a unified, comprehensive introduction to both operations and supply chain management. The text remains engaging and brief while integrating all of the major concepts of both subjects in one cohesive source. The 5th Edition contains updated content and thorough coverage of analytical tools and techniques that students will apply in their careers. It explores these topics in an interesting and relatable manner, providing students with real-world examples and easy-to-understand material.

Objev podobné jako Introduction to Operations and Supply Chain Management, Global Edition - Cecil Bozarth, Robert Handfield

For senior-year undergraduate and first-year graduate courses in robotics. An intuitive introduction to robotic theory and application Since its original publication in 1986, Craig’s Introduction to Robotics: Mechanics and Control has been the leading textbook for teaching robotics at the university level. Blending traditional mechanical engineering material with computer science and control theoretical concepts, the text covers a range of topics, including rigid-body transformations, forward and inverse positional kinematics, velocities and Jacobians of linkages, dynamics, linear and non-linear control, force control methodologies, mechanical design aspects, and robotic programming. The 4th Edition features a balance of application and theory, introducing the science and engineering of mechanical manipulation--establishing and building on foundational understanding of mechanics, control theory, and computer science. With an emphasis on computational aspects of problems, the text aims to present material in a simple, intuitive way.

Objev podobné jako Introduction to Robotics, Global Edition - John Craig

A revised and updated edition in the popular ''Introduction to Coping with'' series of self-help books. Written by the author of the popular self-help title Overcoming Stress, An Introduction to Coping with Stress 2nd Edition offers a first step in self-help, using techniques from cognitive behavioural therapy (CBT). We all know what stress feels like, and indeed what it feels like when we have too much stress in our lives. Too much stress can have a negative impact on us, almost without our noticing it. It can affect our family life, friendships and other relationships, our work life and our physical and emotional wellbeing. This self-help guide uses CBT strategies to help the reader to recognise what happens to us when we are under stress and how we can change how we feel, think and act in order to regain a more balanced outlook on life and manage it more effectively. This practical booklet is also an ideal resource for health professionals and carers.

Objev podobné jako An Introduction to Coping with Stress, 2nd Edition - Leonora Brosan

Gain an understanding of the international business markets like a professional using this bestselling text. International Business: Environments and Operations, 17th Edition, Global Edition, by John D. Daniels, Daniel Sullivan, and Lee H. Radebaugh remains one of the most authoritative texts available on the subject. Striking a balance between integrated theory and meaningful practice, the authors help deepen your understanding using modern scenarios, examples and cases. Chapters develop your critical thinking skills by encouraging you to apply what you have learned. Ideal for courses in international business, this edition includes the latest information on relevant political, economic, social, and institutional changes. With a range of features to benefit your learning, this practical text will enhance your understanding of international business and help you succeed in your course. Also available with MyLab® Management MyLab is the teaching and learning platform that empowers you to reach every student, personalising the learning experience and improving results for each student. If you would like to purchase the physical text and MyLab® Management, search for; 9781292403496 International Business, Global Edition, 17th Edition plus MyLab Management with Pearson eText. Package consists of: 9781292403274 International Business, Global Edition, 17th Edition 9781292403427 International Business, Global Edition, 17th Edition ... Unknown localization key: "more"

Objev podobné jako International Business, Global Edition - John Daniels, Daniel Sullivan, Lee Radebaugh

Understand the link between MIS and business performance with this case-based study. Management Information Systems, 17th edition, Global Edition, by Kenneth C. Laudon and Jane P. Laudon, provides you with a comprehensive overview of information systems used by business firms today. Using real-life case studies, the text describes how well-known companies use IT to solve problems and achieve business objectives, helping you to understand the connections between Management Information Systems (MIS) and business performance. Now in its 17th edition, the book continues to help you develop sought-after skills such as leading IS-related management discussions and using IT to meet bottom-line results. New features including interactive sessions, video cases and a career opportunities section, enable you to enhance your understanding of the subject and build practical job-seeking skills. Authoritative and thorough, this case-based study of Information Systems (IS) in business today is ideal for introductory courses in IS and MIS. Also available with MyLab®MIS MyLab combines trusted content with digital tools and a flexible platform, personalising the learning experience for each student. If you would like to purchase the physical text and MyLab®MIS, search for:  9781292403694 Management Information Systems, Global Edition, 17th Edition plus MyLab MIS with Pearson eText. Package consists of:  9781292403281 Management Information ... Unknown localization key: "more"

Objev podobné jako Management Information Systems: Managing the Digital Firm, Global Edition - Jane Laudon, Kenneth Laudon

For one-semester courses in software engineering. Introduces software engineering techniques for developing software products and apps With Engineering Software Products, author Ian Sommerville takes a unique approach to teaching software engineering and focuses on the type of software products and apps that are familiar to students, rather than focusing on project-based techniques. Written in an informal style, this book focuses on software engineering techniques that are relevant for software product engineering. Topics covered include personas and scenarios, cloud-based software, microservices, security and privacy and DevOps. The text is designed for students taking their first course in software engineering with experience in programming using a modern programming language such as Java, Python or Ruby.

Objev podobné jako Engineering Software Products: An Introduction to Modern Software Engineering, Global Edition - Ian Sommerville

What global shifts in markets and power mean for the politics and governance of sustainability.In recent years, major shifts in global markets from North to South have created a new geography of trade and consumption, particularly in the agricultural sector. How this shift affects the governance of sustainability, and thus the future of the planet, is the pressing topic Philip Schleifer takes up in this book. The processes of twenty-first-century globalization are fundamentally changing the politics and governance of commodity production, Schleifer argues, with profound implications for the environment in the food-producing countries of the Global South. At the center of Schleifer''s study are Brazil and Indonesia—two key sites of experimentation in new models of global environmental and commodity governance—where palm oil and soy supply chains have seen unprecedented degrees of private environmental governance in recent years. However, instead of transforming these industries, the diffusion of transnational sustainability standards has accompanied a worsening ecological crisis, with mounting evidence of increasingly strong links between deforestation and globalization in twenty-first-century agricultural trade. To uncover the causes of this governance failure, Schleifer develops a multi-level framework for analyzing how contemporary globalization is reconfiguring the political economies of such industries. The result is the ... Unknown localization key: "more"

Objev podobné jako Global Shifts - Philip Schleifer

For introductory courses in human resource management. Foundations in management beyond the HR department Fundamentals of Human Resources Management supports human resources training for all students of management -- not just HR managers. The text presents a wide range of HR topics within a single semester of material, and a wealth of functional examples and applications. Fundamentals is also the first text of its kind to make talent management processes a core study. This 5th Edition has been updated with practical personnel techniques, real company examples, and new material on business sustainability. Each chapter touches on important recurring themes in management, including employee engagement tactics, small/global business management, employment law features, and positive employee relations, to help students become stronger and more effective managers. MyLab Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and ... Unknown localization key: "more"

Objev podobné jako Fundamentals of Human Resource Management, Global Edition - Gary Dessler

Develop the necessary skills and knowledge for successful business management Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today. Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business. Pair this text with MyLab® Entrepreneurship. MyLab is the teaching and learning platform that empowers you to reach every student. If you would like to purchase the physical text and MyLab® Entrepreneurship, search for:  9781292266121 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition plus MyLab Entrepreneurship with Pearson eText. Package consists of:  9781292266022 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition 9781292266077 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition MyLab® Entrepreneurship 9781292266084 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition ... Unknown localization key: "more"

Objev podobné jako Essentials of Entrepreneurship and Small Business Management, Global Edition - Jeffrey Cornwall, Norman Scarborough

Designed for students in Christian colleges and seminaries, An Introduction to Philosophy surveys the four main areas of philosophy - logic, metaphysics, epistemology, and ethics - in an accessible and engaging manner. Yet, it also covers important topics sometimes left unaddressed in introductions, including:why philosophy matters in our daycritical thinking and intellectual virtuea brief history of philosophyphilosophical hermeneuticsthe relationship between philosophy, faith, and worldviewreligious epistemologybioethics, sexual ethics, other types of ethicsa Christian philosophy of lifeGrounded in the Christian intellectual tradition, each chapter in An Introduction to Philosophy includes student-friendly features such as chapter summaries, explanatory sidebars, reflection questions, vocabulary words and definitions, and suggestions for further reading. Professors and students will find it to be a broad and useful overview, perfect for undergraduate and seminary students alike.

Objev podobné jako An Introduction to Philosophy - Gary S. Osmundsen, Steven B. Sherman, Richard A. Holland, Peter J. Rasor

For courses in mathematical statistics. Comprehensive coverage of mathematical statistics – with a proven approach Introduction to Mathematical Statistics by Hogg, McKean, and Craig enhances student comprehension and retention with numerous, illustrative examples and exercises. Classical statistical inference procedures in estimation and testing are explored extensively, and the text’s flexible organization makes it ideal for a range of mathematical statistics courses. Substantial changes to the 8th Edition – many based on user feedback – help students appreciate the connection between statistical theory and statistical practice, while other changes enhance the development and discussion of the statistical theory presented.

Objev podobné jako Introduction to Mathematical Statistics, Global Edition - Craig Allen, Robert Hogg, Joeseph McKean

For undergraduate courses in management science. A logical, step-by-step approach to complex problem-solving Introduction to Management Science gives students a strong foundation in how to make decisions and solve complex problems using both quantitative methods and software tools. In addition to extensive examples, problem sets, and cases, the 13th Edition incorporates Excel 2016 and other software resources, developing students'' ability to leverage the technology they will use throughout their careers. By practicing these modeling techniques, students gain a useful framework for problem-solving that they can then apply in the workplace.

Objev podobné jako Introduction to Management Science, Global Edition - Bernard Taylor

Acquire the 21st-century skills to succeed in A&P with a leading text in the field. Human Anatomy & Physiology, 12th edition by best-selling authors Elaine Marieb and Katja Hoehn is one of the leading texts in the field, aimed not only to support your learning every step of the way but also to motivate and inspire you as a future scientist in the field. An ideal learning resource both for novice and expert students, this text will equip you with the most up to date, 21st-century skills to succeed in A&P and beyond. Well-known for its engaging, conversational writing style, easy-to-follow figures, and unique clinical insights, this editioncontinues its tradition of innovation, with an array of compelling multimedia tools and visual presentations, along with questions and clinical case studies to cement your understanding of the topics. With this text you can: Master the challenging A&P terminology Practice your critical thinking and problem-solving skills Apply your knowledge to clinical scenarios Gain the knowledge required for entry into nursing, allied health, and exercise science programs. Personalise your learning experience and improve results with Mastering® A&P. Mastering provides access to trusted content using customisable tools, features, and assessments built for today''s digital learners. ... Unknown localization key: "more"

Objev podobné jako Human Anatomy & Physiology, Global Edition - Elaine Marieb, Katja Hoehn

Learn key concepts of linear algebra to equip yourself in your studies and future career. Linear Algebra and Its Applications 6th edition by Steven R. Lay, Judi J. McDonald and David C. Lay is an excellent introductory guide to the principles and foundations of practical linear algebra. With its learner-friendly approach, the textbook starts with easier material, building confidence by introducing typically challenging concepts early on and gradually developing them. The book revisits those concepts throughout, ensuring you do not become overwhelmed when abstract concepts are introduced, as you progress with your learning. The latest edition provides new and revised content, with a range of features, including: A broad range of introductory vignettes, application examples, and online resources New material and topics to consolidate and enhance your understanding of the subject New, modernised applications to prepare your learning of the most innovative topics, such as machine learning, Artificial Intelligence, and digital signal processing With an array of exercises and questions to support your learning, this textbook provides the tools you need to build on your understanding of linear algebra and succeed in your studies. Also available with MyLab® Math MyLab is the teaching and learning platform that empowers you to ... Unknown localization key: "more"

Objev podobné jako Linear Algebra and Its Applications, Global Edition - David Lay, Steven Lay, Judi McDonald

Brown's Introduction to Organic Chemistry provides an introduction to organic chemistry for students who require the fundamentals of organic chemistry as a requirement for their major. It is most suited for a one semester organic chemistry course. In an attempt to highlight the relevance of the material to students, the authors place a strong emphasis on showing the interrelationship between organic chemistry and other areas of science, particularly the biological and health sciences. The text illustrates the use of organic chemistry as a tool in these sciences; it also stresses the organic compounds, both natural and synthetic, that surround us in everyday life: in pharmaceuticals, plastics, fibers, agrochemicals, surface coatings, toiletry preparations and cosmetics, food additives, adhesives, and elastomers.

Objev podobné jako Brown's Introduction to Organic Chemistry, Global Edition - Thomas Poon, William H., Jr. Brown

Gapenski’s Healthcare Finance: An Introduction to Accounting and Financial Management explores how healthcare organizations manage financial operations to optimally provide patient care. This significantly revised edition of one of Health Administration Press’s best-selling books introduces the key foundational elements of healthcare finance, including both accounting and financial management. Numerous examples throughout showcase how healthcare finance is practiced in a variety of organizations, including hospitals, medical practices, clinics, home health agencies, nursing homes, and managed care organizations. Authors Kristin L. Reiter and Paula H. Song emphasize not only financial theory and principles but also practical tools healthcare managers can use to make the crucial decisions that promote the financial well-being of their organization. Gapenski’s Healthcare Finance examines the current financial environment in which providers operate, with an emphasis on health system design, healthcare insurance, and reimbursement methodologies. Dates, exhibits, references, and resources have been updated throughout. All examples and financial statements reflect current accounting and reporting standards. In a dynamic environment, healthcare leaders need to practice good financial decision-making for the health of their patients and the financial stability of their organization. From this book, current and future managers will understand the finance problems provider organizations face and how best to ... Unknown localization key: "more"

Objev podobné jako Gapenski's Healthcare Finance: An Introduction to Accounting and Financial Management, Seventh Edition - Kristin L., PhD Reiter, Paula H. Song

'The first two editions of this textbook have received well-deserved high acclaims, and this — the third edition — deserves no less. Its explanations of the whole gamut of atomic and molecular spectroscopy provide a solid grasp of the theory as well as how to understand such spectra in practice. It thus makes an ideal companion to books that start from the observational aspect of spectroscopy, whether in the lab or at the telescope … This new edition of Tennyson’s book ought to be in the library of every astronomical department.'The Observatory Magazine'It closely follows the course given to third year UCL undergraduates, and the worked examples have surely been tested on students … The last two chapters serve as an effective appendix on more specialised topics in atomic and molecular theory.'Contemporary PhysicsThe third edition of Astronomical Spectroscopy examines the physics necessary to understand and interpret astronomical spectra. It offers a step-by-step guide to the atomic and molecular physics involved in providing astronomical spectra starting from the relatively simple hydrogen atom and working its way to the spectroscopy of small molecules.Based on UCL course material, this book uses actual astronomical spectra to illustrate the theoretical aspects of the book to ... Unknown localization key: "more"

Objev podobné jako Astronomical Spectroscopy: An Introduction To The Atomic And Molecular Physics Of Astronomical Spectroscopy (Third Edition) - Jonathan Tennyson

This beautiful deluxe hardcover omnibus edition includes all three books in Philip Pullman's internationally bestselling, groundbreaking, beloved His Dark Materials trilogy. A must-have collection for all fans. Since Northern Lights was first published in 1995, and acclaimed as a modern masterpiece, this series has won the UK's top awards forchildren's literature."Without this child, we shall all die." Lyra Belacqua and her animal daemon live half-wild and carefree among scholars of Jordan College, Oxford. The destiny that awaits her will take her to the frozen lands of the Arctic, where witch-clans reign and ice-bears fight. Her extraordinary journey will have immeasurable consequences far beyond her own world...Now a major HBO/BBC TV series starring Ruth Wilson, James McAvoy, Dafne Keen and Lin-Manuel Miranda. A stunning deluxe omnibus edition of one of the most popular and successful children's series of all time. The perfect gift for all Philip Pullman fans eagerly awaiting the third instalment of The Book of Dust.

Objev podobné jako His Dark Materials: The Deluxe Edition - Philip Pullman

For courses in electronic circuits and devices. More than a textbook: A hands-on electronics teaching system Electronics Fundamentals provides both practical and theoretical coverage of electrical, magnetic and electronics concepts. Practical circuits, examples and troubleshooting exercises help students develop useful analysis skills for resistive, reactive and device circuits. The 9th Edition preserves the legacy of the 8th Edition while updating its content. Fully revised simulation circuits and tutorials, a laboratory manual, PowerPoint slides® and an Instructor''s Resource Manual supplement the text. A new tutorial also illustrates how to use TI-84 and HP Prime calculators to analyze circuits similar to those in the textbook.

Objev podobné jako Electronics Fundamentals: Circuits, Devices & Applications, Global Edition - Gary Snyder, Thomas Floyd, David Buchla

Gain a strong foundation in the principles of economics and learn to apply them successfully in real-life scenarios. Economics of Money, Banking and Financial Markets, 13th edition, Global Edition, by Frederic S. Mishkin, brings a fresh perspective to the major questions surrounding financial policy. Drawing on his experience as former Governor of the Federal Reserve, Mishkin brings a unique viewpoint to the subject. The text guides you with helpful insights through topics covering the monetary policy process, the regulation and supervision of the financial system, and the internalisation of financial markets. The 13th edition comes packed with new examples, additional insight boxes and revised in-chapter content, making it an excellent aid for courses on money and banking or general economics. This authoritative text will ensure you are equipped with the tools to make successful decisions in both your personal and professional life. Pair this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. Combining trusted content with digital tools, MyLab Economics personalises the learning experience and improves student results. If you would like to purchase the physical text and MyLab® Economics, search for: 9781292409603 Economics of Money, Banking and Financial Markets, Global ... Unknown localization key: "more"

Objev podobné jako Economics of Money, Banking and Financial Markets, The, Global Edition - Frederic Mishkin