data first marketing janet driscoll miller julia lim

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Objev podobné jako Direct, Digital & Data-Driven Marketing - Lisa Spiller

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.

Objev podobné jako Data-Driven Marketing - Mark Jeffery

zimní boty pro děti Loap JULLY
realistická panenka Llorens Julia 42 cm
zelená miska JULIA KNIGHT SEA TURTLE
miska JULIA KNIGHT JK_8052026
závěsná klozetová mísa LIMNOS bez oplachového kruhu
John Cotton set přikrývky a polštáře The First 140x200 cm
ruční parní čistič Polti Vaporettino First
autodráha Carrera FIRST s auty Blesk McQueen a Dinoco Cruz
autodráha Carrera FIRST bez baterií v balení
autodráha Carrera FIRST pro děti od 3 let
domeček My First House s poštovní schránkou
odrážedlo First Bike Cross pro děti od 2 let
odrážedlo First Bike pro děti od 2 let
First Bike Limited edition Yellow
propínací reflexní vesta First Bike
First Bike vesta s odrazovými pásy

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Objev podobné jako Using Creativity and Data in Marketing - Tom Ollerton

The final volume in Methuen Drama''s acclaimed series of work by Arthur Miller who, during his lifetime, was acknowledged as "the greatest American dramatist of our age" (Evening Standard). Featuring two plays from the 1990s and his final two plays (2002 and 2004), it offers the first ever publication of Miller''s final play, Finishing the Picture. Inspired by his experience during the filming of The Misfits with his then wife Marilyn Monroe, the play was completed and produced at the Goodman Theatre, Chicago, just months before the playwright''s death in February 2005.Broken Glass (1994) is set in Brooklyn in 1938 and intertwines a woman''s obsession with the news from Germany that government thugs are smashing Jewish stores, with her strange relationship with her husband. "It balances private lives with public morality. . . it is also an amazingly full-blooded piece, bursting with pain and passion." (Daily Telegraph). Mr Peters'' Connections (1998) is an unforgettable journey through one man''s mind at a time of suspended consciousness, where the living and dead intermingle in his memory. Resurrection Blues (2002) is Miller''s astonishing black comedy set in a South American banana republic, that satirises global politics and the predatory nature of a media ... Unknown localization key: "more"

Objev podobné jako Arthur Miller Plays 6 - Arthur Miller

Podomítkový instalační systém SYSTEM 50 MECH s rámem 50 cm pro suchou instalaci. Součástí je černé matné mechanické tlačítko ENTER II a závěsná WC mísa LIMNOS s hygienickým designem bez oplachového kruhu. Systém nabízí nastavitelný tlak vody, tichý provoz a jednoduchou montáž pomocí QUICK FIX systému.

• Odolný rám z práškově lakované oceli pro dlouhodobé používání
• Hygienický design bez oplachového kruhu zabraňující hromadění nečistot
• Tichý plnicí ventil s NF certifikací a snadno nastavitelnými mechanismy
• Univerzální kompatibilita s různými duálními splachovacími systémy

Objev podobné jako CERSANIT předstěnový instalační systém s černým tlačítkem K97-0574 + WC INVENA LIMNOS WITH SOFT, včetně soft/close sedátka K97-526 0574 LI1

Miska JULIA KNIGHT SEA TURTLE v zelené barvě a malém provedení je určena pro servírování potravin. Je vhodná zejména pro podávání oříšků a oliv. Jedná se o praktický doplněk každé domácnosti.

• Elegantní zelená barva vhodná do každé domácnosti
• Praktická velikost pro servírování oříšků a oliv
• Kvalitní keramické provedení s motivem mořské želvy
• Univerzální použití pro různé druhy potravin

Objev podobné jako JULIA KNIGHT SEA TURTLE zelená, malá (JK_8052026)

This new edition of Alexander Miller s highly readable introduction to contemporary metaethics provides a critical overview of the main arguments and themes in twentieth- and twenty-first-century contemporary metaethics. Miller traces the development of contemporary debates in metaethics from their beginnings in the work of G.E.

Objev podobné jako Contemporary Metaethics - Alexander Christie-Miller

Panenka Llorens Julia o výšce 42 cm má měkké látkové tělo a realistické zvukové funkce. Po vyjmutí dudlíku vydává zvuky 'mama' a 'papa' nebo pláč, který lze utišit dudlíkem. Je dodávána v dárkové krabici s kompletním růžovo-bílým oblečením a je vhodná pro děti od 3 let.

• Realistické zvuky 'mama' a 'papa' po vytažení dudlíku
• Měkké látkové tělo pro příjemný kontakt
• Detailně zpracovaná tvář a vlásky po celé hlavě
• Elegantní dárková krabice s růžovo-bílým oblečením

Objev podobné jako Llorens 42402 Julia realistická panenka se zvuky a měkkým látkový tělem 42 cm

Dětské zimní boty Loap JULLY s hnědým svrškem z odolného polyuretanu. Boty zajišťují teplo díky fleecovému zateplení a pohodlí pomocí lehké phylonové podrážky. Obouvání usnadňuje suchý zip, zatímco tkaničky mají dekorativní funkci.

• Vysoce odolný svršek z polyuretanu s jednoduchou údržbou
• Fleecové zateplení pro maximální teplo a pohodlí
• Lehká a měkká phylonová podrážka absorbující nárazy
• Praktický suchý zip pro snadné obouvání

Objev podobné jako LOAP JULLY Dětské zimní boty, hnědá, velikost

THE SUNDAY TIMES BESTSELLER''A heart-warming and uplifting book. The recipes are utterly gorgeous.'' NIGEL SLATERCook and eat your way to the good life with simple, seasonal recipes.First-generation farmer and chef Julius Roberts shares honest tales of farming life and easy, thoughtful dishes to reconnect us to nature and the seasons.Making the most of simple ingredients, The Farm Table is unfussy home cooking at its very best.A few good things on a plate, assembled with joy and ease.Recipes include:- winter: an elegant, fuss-free dinner of roast pumpkin, mozzarella, hazelnuts and sage, and a hearty sausage stew- spring: baked fish with herbs and asparagus, chicken roasted over lemon, fennel and potatoes, and a lamb stew with pearl barley- summer: courgette pasta, a ratatouille galette, and a steamed apricot sponge- autumn: arrives with smoked haddock and leek rarebit and pan-fried trout with mash and spinach sauce.Passionate about seasonality, Julius shows us how to make the most of produce, from crisp, crunchy apples in autumn, pink rhubarb in winter, asparagus in spring and the first summer strawberries.

Objev podobné jako The Farm Table - Julius Roberts

Tablety do myčky - gelové, Finish Quantum, 60 ks v balení Oblíbené tablety do myčky s dvanácti účinkyTablety perfektně odstraní veškerou mastnotu a zanechají dokonalý lesk. Zároveň ochrání vaši myčku před vodním kamenem.FINISH SVĚTOVÁ ZNAČKA Č.1**Vychází z dat FY Global Nielsen Data z roku 201660mycíchdávekFINISH Quantum Max Apple&Lime tablety do myčkyPraktický pomocník do každé domácnosti. Díky síle gelu a prášku v jednom je výsledkem vždy krásně čisté nádobí i při nízké teplotě mytí. Tablety zároveň ochrání sklo, zaručí dokonalý lesk a pečují o stříbro. Multifunkční síla kuličky PowerballPowerball pro účinné předmytí. Modrá vrstva si poradí s mastnotou. Bílá vrstva odstraní odolné nečistoty. Prostředek navíc ochrání nádobí proti usazovaní vodního kamene. Odstraňuje nejodolnější skvrny již při prvním mytíTablety jsou vždy stoprocetně účinné i při nízkých teplotách, chrání filtr a myčku proti vodnímu kameni a navíc je nemusíte rozbalovat, protože jsou...

Objev podobné jako FINISH Quantum tablety do myčky nádobí Apple Lime Blast 60 ks (5997321733487)

Meet two sleuths from a sleepy Yorkshire village as they investigate murders and discover the secrets behind the twitching curtains. Date with Death is the first cosy crime novel in Julia Chapman’s Dales Detective series, perfect for fans of Richard Osman’s The Thursday Murder Club and M. C. Beaton.Samson O’Brien has been dismissed from the police force, and returns to his hometown of Bruncliffe in the Yorkshire Dales to set up the Dales Detective Agency. However, the villagers aren’t that welcoming to a man they see as trouble.Delilah Metcalfe is struggling to keep her business, the Dales Dating Agency, afloat as well as trying to control her wayward dog, Tolpuddle, when Samson’s first case – a supposed suicide – takes an unexpected turn, and a trail of deaths lead back to the door of Delilah’s agency.With suspicion hanging over someone they both care for, the two feuding neighbours soon realize that they need to work together to solve the mystery of the dating deaths. But working together is easier said than done . . .Full of wit, warmth and characters you’ll care about, continue the murder mystery series with Date with Malice.Praise for The Dales Detective series:''Enlivened with numerous subplots, ... Unknown localization key: "more"

Objev podobné jako Date with Death - Julia Chapman

"Ridiculously fun.” —Dav Pilkey, creator of Dog Man and Captain Underpants“Hilarious.” — New York TimesPizza, soup, and . . . paperclips? The first three tales of the intrepid heroes in the New York Times and #1 Indie bestseller series The First Cat in Space come together in this 3-book box set. When the spacewaves are in danger, there’s only one hero who can save the day—First Cat!In The First Cat in Space Ate Pizza, First Cat journeys across space accompanied by the Moon Queen and LOZ 4000 to stop nefarious rats from eating the Moon. In The First Cat in Space and the Soup of Doom, the Moon Queen has been poisoned—by SOUP! With few she can trust in her own royal court, she and First Cat must find the antidote before time runs out. And in The First Cat in Space and the Wrath of the Paperclip, our fearless heroes face their most diabolical villain yet—an AI paperclip named CheckMate. Can our trio stop CheckMate from turning everyone into paperclips?Find out all of this (and more!) in this epic collection!

Objev podobné jako The First Cat in Space 3-Book Box Set - Mac Barnett

Růžový zvonek s kompasem určený pro odrážedla First Bike. Upevňuje se na řídítka a zvyšuje bezpečnost jízdy. Vhodný pro děti od 2 let.

• Snadné uchycení na řídítka pomocí křížového šroubováku
• Zvýšení bezpečnosti jízdy díky hlasitému zvonku
• Originální růžový design s kompasem
• Kompatibilní s oceněnými odrážedly First Bike

Objev podobné jako First Bike Zvonek kompas růžový

Bezpečnostní reflexní vesta First Bike velikost XS je určena pro děti od 2 let. Vesta má reflexní prvky, odrazové pásy a motiv pejska na přední straně. Rozměry vesty jsou šířka 34,5 cm a výška 43,5 cm.

• Reflexní prvky a stříbrné odrazové pásy pro zvýšenou viditelnost
• Lehká a skladná konstrukce pro snadné přenášení
• Snadné nasazování díky propínacímu systému
• Veselý motiv pejska pro větší atraktivitu pro děti

Objev podobné jako First Bike Bezpečnostní vesta vel. XS

First Bike Odrážedlo Limited Edition je lehké odrážedlo určené dětem od 2 do 5 let pro nácvik rovnováhy před jízdou na kole. Vybaveno je nafukovacími pneumatikami vhodnými do terénu, plynule nastavitelným sedlem a citlivou ruční brzdou. Rám a vidlice mají časově neomezenou záruku.

• Časově neomezená záruka na rám a vidlici
• Lehká konstrukce (3,9 kg) snadno ovladatelná pro děti
• Nafukovací pneumatiky Schwalbe vhodné do terénu s reflexními proužky
• Plynule nastavitelné sedlo (34,5–44,5 cm) a nastavitelné brzdné páčky

Objev podobné jako First Bike Odrážedlo Limited Edition orange

First Bike Cross Violet je odrážedlo určené dětem od 2 do 5 let, které slouží jako příprava na jízdu na šlapacím kole. Vybaveno je nafukovacími pneumatikami Schwalbe, bubnovou brzdou a plynule nastavitelným sedátkem. Rám a vidlice mají časově neomezenou záruku.

• Časově neomezená záruka na rám a vidlici, 5 let na ostatní díly
• Lehká konstrukce (3,9 kg) snadno ovladatelná pro malé děti
• Nafukovací pneumatiky Schwalbe s reflexními proužky vhodné do terénu
• Plynule nastavitelné sedlo (34,5-44,5 cm) s ergonomickým tvarem

Objev podobné jako First Bike Odrážedlo Cross Violet

Balení obsahuje 8 kontaktních kartáčků jako náhradní příslušenství pro autodráhy Carrera First. Kartáčky jsou určeny pro děti od 3 let. Slouží k zajištění kontaktu mezi vozidlem a dráhou.

• Balení obsahuje 8 kusů kartáčků pro snadnou výměnu
• Vhodné pro děti od 3 let, podporuje bezpečnou hru
• Kompatibilní s autodráhami Carrera First
• Jednoduchá instalace pro okamžité použití

Objev podobné jako Carrera First Kontaktní kartáčky 8ks

Autíčko Nintendo Yoshi je určeno pro závodní autodráhy Carrera First. Je vyrobeno z plastu v měřítku 1:50 a vhodné pro děti od 3 let. Balení obsahuje dvojité kontaktní kartáčky, magnet a vodící lištu.

• Autíčko s oblíbenou postavičkou Yoshi z Nintendo
• Kompatibilní se závodními autodráhami Carrera First
• Vhodné pro děti od 3 let, bezpečný plastový materiál
• Obsahuje magnet a vodící lištu pro stabilní jízdu

Objev podobné jako Auto First 65003 Nintendo Yoshi

First Bike je oceněné odrážedlo pro děti od 2 do 5 let, které pomáhá trénovat rovnováhu před přechodem na šlapací kolo. Disponuje nastavitelným sedlem, nafukovacími pneumatikami vhodnými do terénu a bezpečnostními prvky včetně bubnové brzdy. Výrobek nabízí dlouhodobé záruky a je dostupný ve sportovním designu s reflexními prvky.

• Časově neomezená záruka na rám a vidlici
• Plynule nastavitelné sedlo (34,5-44,5 cm) s možností snížení adaptérem
• Bezpečnostní prvky: bubnová brzda, omezený rozsah otáčení řídítek, reflexní proužky
• Lehká konstrukce (3,9 kg) vhodná pro malé děti

Objev podobné jako First Bike Odrážedlo Limited edition Yellow

Autíčko Carrera First 65026 představuje závodní vůz s postavou Rockyho, psího záchranáře z Tlapkové patroly. Je určeno pro použití na autodráhách Carrera First a je vhodné pro děti od 3 let. Balení obsahuje sportovní autíčko, figurku Rockyho, dvojité kontaktní kartáčky, magnet a vodící lištu.

• Autíčko s oblíbenou postavou Rockyho z Tlapkové patroly
• Kompatibilní se závodními autodráhami Carrera First
• Obsahuje dvojité kontaktní kartáčky, magnet a vodící lištu pro snadné ovládání
• Vhodné pro děti již od 3 let věku

Objev podobné jako Auto Carrera First 65026 Tlapková Patrola Rocky

Autíčko Carrera FIRST 65032 Auto Spidey je závodní model v měřítku 1:50 určený pro autodráhy Carrera First. Výrobek je vyroben z plastu a je vhodný pro děti od 3 let. Balení obsahuje dvojité kontaktní kartáčky, magnet a vodící lištu.

• Autíčko s oblíbenou postavou Spidey z animovaného filmu
• Precizní zpracování a výborné jízdní vlastnosti
• Kompatibilní se závodními autodráhami Carrera First
• Bezpečné pro děti od 3 let díky plastovému provedení

Objev podobné jako Carrera FIRST 65032 Auto Spidey

Autodráha Carrera FIRST nabízí 2,4 metru dlouhou trať s rovinkami, zatáčkami a točící bránou, inspirovanou filmem Auta. Součástí jsou dvě auta na baterie (Blesk McQueen a Dinoco Cruz), ovladače rychlosti a dekorace. Je určena pro děti od 3 let, neobsahuje baterie, které je třeba dokoupit samostatně.

• Autodráha inspirovaná filmem Auta s oblíbenými postavami Blesk McQueen a Dinoco Cruz.
• Délka trati 2,4 metru s rovinkami, zatáčkami a točící bránou pro dynamickou zábavu.
• Obsahuje dva ovladače rychlosti pro soupeření dvou hráčů.
• Vhodné pro děti od 3 let, snadné sestavení a bezpečné použití.

Objev podobné jako Conquest Autodráha Carrera First Auta/Cars 2,4m plast + 2 auta na baterie v krabici 50x30x8cm

First Bike Cross je odrážedlo určené dětem od 2 do 5 let pro nácvik rovnováhy před přechodem na šlapací kolo. Disponuje terénními nafukovacími pneumatikami, plynule nastavitelným sedlem a bezpečnostními prvky jako je ruční brzda s nastavitelnými pákami a vidlice s omezeným rozsahem otáčení. Výrobek získal několik ocenění a nabízí dlouhodobé záruky.

• Lehká konstrukce (3,9 kg) snadná pro přenášení a ovládání dětmi
• Nafukovací pneumatiky s hrubým vzorkem vhodné i do terénu
• Plynule nastavitelné sedlo (34,5-44,5 cm) s možností snížení adaptérem pro dvouleté
• Časově neomezená záruka na rám a vidlici + 5 let na ostatní části

Objev podobné jako First Bike Odrážedlo Cross

Autíčko představuje postavu Marshalla, psího záchranáře z Tlapkové Patroly, a je určeno pro závodní autodráhy Carrera First. Je vyrobeno z plastu v měřítku 1:50. Balení obsahuje autíčko, dvojité kontaktní kartáčky s magnetem a vodící lištu.

• Autíčko s postavou Marshalla z oblíbeného animovaného seriálu
• Kompatibilní se závodními autodráhami Carrera First
• Obsahuje dvojité kontaktní kartáčky s magnetem a vodící lištu
• Vhodné pro děti již od tří let věku

Objev podobné jako Auto First 65024 Tlapková Patrola Marshall

Naučný komiks představuje život a dílo Leonarda da Vinciho, renesančního génia. Forma komiksu propojená s animovaným seriálem zpřístupňuje téma dětem od 8 let. Kniha má 48 stran v českém jazyce a rozměry 21 x 29 cm.

• Naučný obsah podaný zábavnou komiksovou formou
• Propojení s populárním animovaným seriálem České televize
• Vhodné pro děti od 8 let s českým jazykem
• Kvalitní rozměry 21x29 cm pro pohodlné čtení

Objev podobné jako Byl jednou jeden člověk - Leonardo da Vinci

Autodráha Carrera FIRST měří 2,4 metru a je určena pro děti od 3 let. Obsahuje auta Blesk McQueen a Jackson Storm, rovinky, zatáčky, točící bránu a ovladače. Dráha se snadno sestavuje, auta mají magnet a kartáčky pro přilnavost, a neobsahuje baterie.

• První autodráha pro děti od 3 let s bezpečným analogovým systémem
• Autíčka s magnetem a kontaktními kartáčky pro lepší přilnavost a stabilitu
• Snadné sestavení díky systému svorek a výškově nastavitelným podpěrám
• Detailní vozy s originální licencí Disney-Pixar Cars a dlouhá výdrž baterií

Objev podobné jako Autodráha Carrera FIRST - 63038 CARS Power Duell

Statistics: The Art and Science of Learning From Data, 5th Edition helps you understand what statistics is all about and learn the right questions to ask when analyzing data, instead of just memorizing procedures. It makes accessible the ideas that have turned statistics into a central science of modern life, without compromising essential material. Students often find this book enjoyable to read and stay engaged with the wide variety of real-world data in the examples and exercises. Based on the authors'' belief that it''s important for you to learn and analyze both quantitative and categorial data, this text pays greater attention to the analysis of proportions than many other introductory statistics texts. Key features include: Greater attention to the analysis of proportions compared to other introductory statistics texts. Introduction to key concepts, presenting the categorical data first, and quantitative data after. A wide variety of real-world data in the examples and exercises New sections and updated content will enhance your learning and understanding. Pearson MyLab® Students, if Pearson Pearson MyLab Statistics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Statistics should only be purchased when required by an instructor. Instructors, contact ... Unknown localization key: "more"

Objev podobné jako Statistics: The Art and Science of Learning from Data, Global Edition - Alan Agresti, Christine Franklin, Bernhard Klingenberg

Dáma je logická hra uložená v bavlněném pytlíku, vhodná pro cestování. Sada obsahuje 24 dřevěných kamenů, skládací herní plán a návod. Hra je určena pro 2 hráče od 10 let s dobou hraní přibližně 15 minut.

• Praktický bavlněný pytlík pro snadné přenášení
• Dřevěné hrací kameny a skládací herní plán
• Originální design od české designérky Táni Sekerkové
• Vyrobeno v České republice

Objev podobné jako Efko Pytlíczech Dáma - logická hra do kapsy

Šedá stolní keramická lampa Dayami s textilním stínidlem a originálně tvarovanou základnou. Vhodná pro žárovku s paticí E14 s maximálním příkonem 40 W. Ideální pro umístění na noční stolek, komodu nebo do obývacího pokoje.

• Originální keramická základna s moderním vzorem
• Šedé textilní stínidlo pro decentní vzhled a rozptýlené světlo
• Elegantní design vhodný do různých interiérů
• Možnost použití úsporné LED žárovky s paticí E14

Objev podobné jako Rabalux 74073 stolní lampa Dayami, šedá

Sada pro malování podle čísel s motivem dam se psy u auta o rozměrech 40×50 cm. Balení obsahuje lněné plátno, sadu štětců, 34 akrylových barev a vymalovanou předlohu. Velké očíslované plochy usnadňují práci i začátečníkům.

• Kompletní sada obsahující plátno, štětce, barvy a předlohu
• Velké očíslované plochy vhodné pro začátečníky
• 34 akrylových barev pro detailní výsledek
• Kvalitní lněné plátno s tématem dopravních prostředků

Objev podobné jako Dámy se psy u auta, 40×50 cm, bez rámu a bez vypnutí plátna (6043120)

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.  - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.

Objev podobné jako Marketing - Gavin Jack, Nick Ellis, Ming Lim, Michael Saren, Matthew Higgins, Mark Tadajewski, James Fitchett

Perfect for enjoying in school or at home, Bug Club is proud to present a series of plays to get kids reading, sharing and interacting at KS1. Presented by celebrated children’s author Julia Donaldson, each play features engaging stories, beautiful artwork and memorable characters that help kids really catch the reading bug by truly involving them in the story! Part of the Bug Club reading series used in over 3500 schools Helps your child develop reading fluency and confidence Suitable for children age 6-7 (Year 2) Book band: Lime Phonics phase: 6 Ideal for home learning Rose Rumbletum has been arrested for smelling the baker''s cakes! Is that a crime? You decide!

Objev podobné jako Bug Club Independent Plays by Julia Donadlson Year Two Lime The Smell of Cakes - Julia Donaldsonová

How to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry''s most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another professionYou owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing."— Doug Wead, former special assistant to the president, the Bush Administration

Objev podobné jako Your First Year in Network Marketing - Mark Yarnell, Rene Reid Yarnell

The bestselling autobiography of the greatest rugby player of our time: Brian O''Driscoll.Since 1999, when he made his international debut, there has been no greater player in world rugby than Brian O''Driscoll. In 2010 Rugby World magazine named him its world player of the decade - and since then the legend has only grown.Now, at the end of his amazing career - which culminated in fairy-tale fashion with Ireland''s victory in the 2014 Six Nations championship - he tells his own story. Honest, gritty and thoughtful, Brian O''Driscoll''s Autobiography is not just an essential sports book. It is an essential book about family, friends, hard work, courage and imagination.''Honest, charming and revealing - a thoroughly good read'' Rugby World''A thoroughly enjoyable read ... After reading The Test I warmed even more to O''Driscoll as a player and a man. He stood for a new ethos in Irish sport that refused to accept mediocrity or glorious failure'' Fergal Keane, Irish Times''O''Driscoll''s honesty ... takes the reader to a place they simply have not been before'' Vincent Hogan, Irish Independent''A must-read insight into the life and mind of Ireland''s greatest rugby player'' Irish Mail on Sunday''There are fascinating insights into the lengths ... Unknown localization key: "more"

Objev podobné jako The Test - Brian O'Driscoll

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"

Objev podobné jako Marketing Planning & Strategy - John Dawes

#1 NEW YORK TIMES BESTSELLERMost marriage books assume the author did it right. Most marriage books barely mention friendship. Most marriage books use “intimacy” as code for “sex.” This is not one of those books.In Real Marriage, Pastor Mark Driscoll and his wife, Grace, share how they have struggled and how they have found healing through the power of the only reliable source: the Bible. They believe friendship is fundamental to marriage but not easy to maintain. So they offer practical advice on how to make your spouse your best friend – and keep it that way. And they know from experience that sex-related issues need to be addressed directly.Five chapters are dedicated to answering questions like:Should I confess my pre-marital sexual sin to my spouse?Is it okay to have a “work spouse”?What does the Bible say about masturbation and oral sex? Stunningly honest and vulnerable, Real Marriage is like a personal counseling session with a couple you cannot surprise, you cannot shock into silence, who will respond to every question with wisdom, humility, and realism.If you want to have a long-lasting, fulfilling marriage you should read this book. Wrestle with this book. Pray over this book. Share this book. ... Unknown localization key: "more"

Objev podobné jako Real Marriage - Grace Driscoll, Mark Driscoll

Go back to where it all began with the fourth book in Sunday Times bestselling author Julia Quinn's dazzlingly witty Bridgerton prequel series, featuring the ancestors of the Bridgerton characters we all know and love. A generation before the Bridgertons, there were the Rokesbys . .She was given two choices . . .Georgiana Bridgerton isn't against the idea of marriage. She'd just thought she'd have some say in the matter. But with her reputation hanging by a thread after she's abducted for her dowry, Georgie is given two options: live out her life as a spinster or marry the rogue who has ruined her life.Enter Option #3As the fourth son of an earl, Nicholas Rokesby is prepared to chart his own course. He has a life in Edinburgh, where he's close to completing his medical studies, and he has no time - or interest - to find a wife. But when he discovers that Georgie Bridgerton - his literal girl-next-door - is facing ruin, he knows what he must do.A Marriage of ConvenienceIt might not have been the most romantic of proposals, but Nicholas never thought she'd say no. Georgie doesn't want to be anyone's sacrifice, and besides, they could ... Unknown localization key: "more"

Objev podobné jako First Comes Scandal - Julia Quinnová

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Shining a spotlight on everyday readers of the 21st century, Beth Driscoll explores how contemporary readers of Anglophone fiction interact with the book industry, digital environments, and each other.We live in an era when book clubs, bibliomemoirs, Bookstagram and BookTok are as valuable to some readers as solitary reading moments. The product of nearly two decades of qualitative research into readers and reading culture, What Readers Do examines reading through three dimensions - aesthetic conduct, moral conduct, and self-care – to show how readers intertwine private and social behaviors, and both reinforce and oppose the structures of capitalism. Analyzing reading as a post-digital practice that is a synthesis of both print and digital modes and on- and offline behaviors, Driscoll presents a methodology for studying readers that connects book history, literary studies, sociology, and actor-network theory. Arguing for the vitality, agency, and creativity of readers, this book sheds light on how we read now - and on how much more readers do than just read.

Objev podobné jako What Readers Do - Dr Beth Driscoll

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

“Full of twists and turns, this is an exciting, pacy read.” —Heat, Book of the Week“The brilliant Teresa Driscoll builds tension and menace with a flick of a sentence.” —Fiona Barton“A creepy and addictive read” —Katherine Faulkner"A deliciously sinister story…” —Jane CorryFrom bestselling author Teresa Driscoll comes a chilling thriller of past secrets and present terror. Deep in a rural hideaway, it’s only the owls watching them…right?After a betrayal that sent their marriage into freefall, Hannah and Sam are desperate for a fresh start with their eight-year-old daughter Lily—and where better than picture-perfect Owl Cottage in beautiful Cornwall. But something about the holiday home stirs dark memories for Hannah…When she finds dead creatures on the doorstep and hears mysterious knocks at the door, Hannah can’t help wondering whether someone is messing with her—or whether the past she’s been running from has finally claimed her sanity.As the disturbing events at Owl Cottage seep out into the local community and the police become involved, Hannah turns to Sam for help, but when he dismisses her worries, she wonders if she was wrong to ever trust him. Are the memories making her paranoid, or is this something more sinister than she dares imagine?

Objev podobné jako Tell Me Lies - Teresa Driscoll

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib