greener marketing john grant

Greener Marketing - John Grant

***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need ... Unknown localization key: "more"

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Strategic Marketing - John Sandford, Douglas Westerbeke, Matteo Montecchi, Essam Ibrahim

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book''s clear four-part structure mirrors the industry''s most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: ''where are we now?'', ''where do we want to be?'', ''how will we get there?'' and finally: ''did we get there?'' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.The e-book offers a mobile experience ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing - John Sandford, Douglas Westerbeke, Matteo Montecchi, Essam Ibrahim

Bruder 02491 John Deere Gator

John Deere Gator je detailně zpracovaný model v měřítku 1:16 z plastu. Vozidlo je multifunkční a vhodné pro hru na stavbách, v lese nebo v zemědělství. Je kombinovatelné s figurkami Bworld a obsahuje sklápěcí valník, volant a tažné zařízení.

  • Detailně zpracovaný model v měřítku 1:16
  • Multifunkční vozidlo pro různé scénáře hry
  • Kombinovatelné s figurkami Bworld
  • Vhodné pro děti od 4 let

Objev podobné jako Bruder 02491 John Deere Gator

Tubbz kachnička malá - John Wick

Tubbz kachnička představuje miniaturu Johna Wicka v měřítku 5,5 cm s detailním provedením včetně černého obleku. Figurka je určena výhradně pro sběratelské a dekorativní účely. Není vhodná pro použití ve vodě nebo jako hračka.

  • Miniaturní detailní zpracování postavy (5,5 cm)
  • Věrné zachycení ikonického vzhledu Johna Wicka
  • Ideální sběratelský kousek pro fanoušky
  • Stylový dekorativní prvek do interiéru

Objev podobné jako Tubbz kachnička malá - John Wick

Bruder 02490 John Deere Gator s řidičem

Model John Deere Gator od Bruder v měřítku 1:16 je detailně zpracovaná plastová hračka pro děti od 4 let. Vozidlo obsahuje funkční prvky jako sklápěcí valník, volant a tažné zařízení a je dodáváno s figurkou řidiče. Je vhodné pro různé typy herních scénářů včetně zemědělství, lesnictví a stavebnictví.

  • Detailní model v měřítku 1:16 s vysokou věrností
  • Multifunkční vozidlo vhodné pro různé scénáře hry (stavba, les, zemědělství)
  • Obsahuje figurku řidiče a je kompatibilní s dalšími figurkami
  • Funkční prvky: sklápěcí valník, volant, tažné zařízení

Objev podobné jako Bruder 02490 John Deere Gator s řidičem

LEGO® 42218 Kombajn John Deere 1470H

Stavebnice LEGO Technic Kombajn John Deere 1470H obsahuje 117 dílků a je určena pro děti od 7 let. Model disponuje otáčivým ramenem, otevíracím drapákem na klády a pružícím podvozkem. Stavbu usnadňuje interaktivní návod v aplikaci LEGO Builder.

  • Autentický model kombajnu John Deere s funkčními prvky
  • Interaktivní 3D návod v aplikaci LEGO Builder usnadňuje stavění
  • Vysoká pohyblivost díky otáčivému rameni a otevíracímu drapáku
  • Odolný design s pružícím podvozkem pro realistickou hru

Objev podobné jako LEGO® 42218 Kombajn John Deere 1470H

Bruder 02133 Přepravník na dřevo John Deere

Přepravník na dřevo John Deere od firmy Bruder je detailně zpracovaný plastový model v měřítku 1:16. Disponuje funkčním chapadlem pro 4 klády, otočným ramenem 360° a otevíratelnou kabinou. Hračka je vhodná pro děti od 3 let a je kombinovatelná s figurkami Bworld.

  • Detailně zpracovaný model v měřítku 1:16 od německé firmy Bruder
  • Funkční chapadlo pojme až 4 klády a má otočné rameno 360°
  • Kombinovatelný s figurkami Bworld pro rozšíření hry
  • Otevíratelná kabina s dveřmi a realistické pryžové pneumatiky

Objev podobné jako Bruder 02133 Přepravník na dřevo John Deere

Tomy John Deere Kids Postav si kamaráda - traktor Bonnie

Traktor Bonnie je šroubovací hračka pro děti od 3 let, která rozvíjí motorické schopnosti. Sada obsahuje traktor s přívěsem a kravičku na kolečkách. Všechny části jsou z plastu s bezpečnými zaoblenými hranami.

  • Rozvíjí jemnou motoriku a koordinaci prostřednictvím šroubování
  • Bezpečný design se zaoblenými hranami pro děti od 3 let
  • Možnost kombinace s dalšími hračkami z řady Tomy John Deere
  • Pohyblivá kolečka traktoru i kravičky pro snadné tlačení

Objev podobné jako Tomy John Deere Kids Postav si kamaráda - traktor Bonnie

Tubbz kachnička Hříšný tanec - Johnny Castle (první edice)

Tubbz kachnička představuje postavu Johnnyho Castle z filmu Hříšný tanec v humorném pojetí. Figurka je vyrobena z vinylu a měří 9 cm na výšku. Jedná se o oficiálně licencovaný sběratelský předmět první edice.

  • Oficiálně licencovaná figurka postavy Johnny Castle
  • Detailní zpracování a věrné provedení
  • První edice pro sběratele
  • Vyrobeno z kvalitního vinylového materiálu

Objev podobné jako Tubbz kachnička Hříšný tanec - Johnny Castle (první edice)

Bruder John Deere Gator XUV 855D, 22,6 x 11,3 x 14 cm

Model John Deere Gator XUV 855D v měřítku 1:16 je detailní replika univerzálního terénního vozidla. Vyrábí se z odolných plastů a obsahuje funkční prvky jako sklopnou ložnou plochu a závěs. Je vhodný pro hru dětí v interiéru i exteriéru.

  • Realistický detail: Otevírací dveře zavazadlového prostoru, sklopná ložná plocha a závěs pro přívěs.
  • Vysoká odolnost: Vyrobeno z kvalitních, nerozbitných plastů, okna kabiny z průhledného odolného materiálu.
  • Univerzální použití: Vhodné pro hru doma i venku, věrný model všestranného pracovního vozidla v měřítku 1:16.

Objev podobné jako Bruder John Deere Gator XUV 855D, 22,6 x 11,3 x 14 cm

Bruder 3150 Farmer traktor John Deere

Traktor BRUDER 3150 Farmer John Deere kombinuje nízkou hmotnost s vysokým výkonem. Model obsahuje realistické prvky jako otevírací kapotu a dveře. Díky kyvadlové nápravě a prodloužení řízení zajišťuje pohodlnou jízdu.

  • Realistické detaily včetně otevírací kapoty a dveří
  • Vynikající ovladatelnost díky vestavěné kyvadlové nápravě
  • Kompatibilita s přívěsy ze zemědělské řady BRUDER
  • Možnost přepravy postav bworld v kabině

Objev podobné jako Bruder 3150 Farmer traktor John Deere

Bruder 2032 Balíkovač s baličkou John Deere

Bruder 2032 Balíkovač John Deere je detailně zpracovaný plastový model v měřítku 1:16. Model je kombinovatelný s traktory řady 2000 a 3000 a je vhodný pro děti od 4 let. Výrobek obsahuje jeden balík a pochází z Německa.

  • Detailně zpracovaný model značky Bruder
  • Kombinovatelný se všemi traktory řady 2000 a 3000
  • Vhodný pro děti již od 4 let
  • Kvalitní německý plastový materiál

Objev podobné jako Bruder 2032 Balíkovač s baličkou John Deere

Bruder 2106 Traktor John Deere 5115M

Model traktoru John Deere 5115M v měřítku 1:16 od značky Bruder nabízí realistické detaily a funkce. Hračka obsahuje posuvnou střechu, otevíratelnou kapotu motoru, odnímatelné čelní závaží a říditelnou přední nápravu. Je kompatibilní s příslušenstvím jako čelní nakladače a figurkami Bworld.

  • Detailně zpracovaný model v měřítku 1:16 s vysokou funkčností
  • Možnost ovládání přes střešní otvor s prodlouženým volantem
  • Kombinovatelnost s příslušenstvím (nakladače, valníky) a figurkami Bworld
  • Robustní konstrukce z ABS plastu vhodná pro děti od 3 let

Objev podobné jako Bruder 2106 Traktor John Deere 5115M

Bruder 3150 John Deere 7R 350

Traktor John Deere 7R 350 je detailně zpracovaný model v měřítku 1:16 z vysoce kvalitního ABS plastu. Disponuje řiditelnou přední nápravou, otevíratelnou kapotou motoru a dveřmi, standardním závěsným zařízením a možností připojení příslušenství. Je vhodný pro děti od 3 let a kombinovatelný s figurkami Bworld.

  • Vysoce kvalitní ABS plast s lesklým povrchem bez otřepů a přetoků
  • Řiditelná přední off-road náprava a otevíratelná kapota motoru i dveře
  • Možnost připojení nakladačů, valníků a kombinace s figurkami Bworld
  • Ovládání pomocí volantu nebo prodlouženého volantu přes střešní otvor

Objev podobné jako Bruder 3150 John Deere 7R 350

Bruder 02017 Balíkovač slámy John Deere

Přívěs balíkovač slámy Bruder 02017 je detailní model v měřítku 1:16. Vyroben je z plastu německou firmou Bruder a obsahuje funkční sklopnou rampu. Model je určen pro děti od 3 let a lze jej připojit k traktorům John Deere.

  • Detailně zpracovaný model v měřítku 1:16
  • Funkční sklopná zadní rampa pro manipulaci s balíky
  • Vyrobeno z kvalitního plastu v Německu
  • Kompatibilní s traktory John Deere (prodává se samostatně)

Objev podobné jako Bruder 02017 Balíkovač slámy John Deere

Culloden - John Prebble

This is the story of ordinary men and women involved in the Rebellion, who were described on the gaol registers and regimental rosters of the time as ''Common Men''. There is little in this book about Bonnie Prince Charlie and other principals of the last Jacobite Rising of 1745. Culloden recalls them by name and action, presenting the battle as it was for them, describing their life as fugitives in the glens or as prisoners in the gaols and hulks, their transportation to the Virginias or their deaths on the gallows at Kennington Common. The book begins in the rain at five o''clock on the morning of Wednesday, 16 April 1746, when the Royal Army marched out of Nairn to fight the clans on Culloden Moor. It is not a partisan book, its feeling is for the ''Common Men'' on both sides - John Grant charging with Clan Chatten and seeing the white gaiters of the British infantry suddenly as the east wind lifted the cannon smoke, and Private Andrew Taylor in a red coat waiting for Clan Chatten to reach him, likening them to ''a troop of hungry wolves''. Culloden reminds us, too, that many of the men who ... Unknown localization key: "more"

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Foundations of Marketing, 7e - David Jobber, John Fahy

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

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Duct Tape Marketing Revised and Updated - John Jantsch

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"

Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch

Marketing Communications - John Egan

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.   Â

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Marketing Planning & Strategy - John Dawes

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"

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Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

Strontium Dog: Search and Destroy 4 - John Wagner, Alan Grant

WELCOME TO THE DOGHOUSE Warped by radioactive Strontium-90 fallout after the Great Nuclear War, mutants like Johnny Alpha only have one career option available: a hard life as galactic bounty hunters known by the ‘norms’ as ‘Strontium Dogs’. The Stontium Dogs patrol the galaxy, bringing trouble to the troublemakers. It’s a hard and dangerous life where only the toughest can survive. Johnny Alpha – the leader of the mutant rebellion – might just be the toughest of them all. This collection sees Johnny and his brother-for-life Wulf Sternhammer return to the Gronk homeworld seeking justice against a band of violent trappers - unaware that they''re walking into a trap... Alongside "The Kid Knee Caper" and "The Killing", this volume also contains "The Moses Incident", in which a routine bounty takes a dark and sinister turn which changes Johnny''s world forever and sends him into the darkest parts of the galaxy. Will he be able to escape The Island of the Living Dead? Johnny''s story continues in this fourth volume written by John Wagner (A History of Violence) and Alan Grant (Batman), with art by Carlos Ezquerra (Preacher).

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Strontium Dog Search and Destroy 3 - John Wagner, Alan Grant

In 2150 a catastrophic war led to 70% of Britain''s population being wiped out. Strontium 90 fallout led to an increase of children being born with strange mutations. Hated by average humans, the mutants faced terrible oppression when politician, Nelson Kreelman, introduced a series of anti-mutant laws enforced by a brutal police force. In 2167 the mutants decided to fight back. Amongst their ranks was a young boy with named Johnny Alpha with white blank eyes and a mutant power that grants him a series of powers, including the ability to see through many surfaces. Driven by tragedy, Johnny has a very personal reason wanting to topple the regime and bring Kreeler down. Co-written by Alan Grant (Batman)and John Wagner (A History of Violence) and featuring the artwork of Carlos Ezquerra (Judge Dredd), this collection features the explosive origin of Johnny Alpha in ''Portrait of a Mutant'', a tale widely considered to be the greatest Strontium Dog story of all.

Objev podobné jako Strontium Dog Search and Destroy 3 - John Wagner, Alan Grant

International Marketing ISE - Graham John, Bruce Money, Philip Cateora, Mary Gilly, John Graham DO NOT USE

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include: NEW Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ... Unknown localization key: "more"

Objev podobné jako International Marketing ISE - Graham John, Bruce Money, Philip Cateora, Mary Gilly, John Graham DO NOT USE

Judge Dredd: The Complete Case Files 45 - John Wagner, Pat Mills, Alan Grant, Robbie Morrison, Gordon Rennie

THE ASCENT OF MANDROID! Cybernetic ex-soldier Nate Slaughterhouse – AKA Mandroid – was last seen rampaging through Mega-City One on a vigilante killing spree. Hellbent on avenging the murder of his son and finding his missing wife, Slaughterhouse took the law into his own hands. But Mega-City One only knows one law, and his name is Dredd. The infamous Judge stopped Mandroid in his tracks and sent him to the Iso-cubes. Now, it’s two years later and Nate Slaughterhouse wants revenge… The best-selling series collecting the law in order continues in this explosive volume written by John Wagner (A History of Violence), Gordon Rennie (Warhammer), Robbie Morrison (The Authority), Pat Mills (Marshal Law) and Alan Grant (Batman), with art by Simon Coleby (The Punisher 2099), Ian Gibson (The Ballad of Halo Jones), Colin MacNeil (Devlin Waugh), Henry Flint (Rogue Trooper), David Roach (Demon), Mike Collins (Superman), Cliff Robinson (Vector 13), John Hicklenton (Heavy Metal Dredd), Boo Cook (Doctor Who), Tan Eng Huat (Doom Patrol), Simon Fraser (Nikolai Dante), Paul Marshall (Sinister Dexter) and Smudge (Chiaroscuro).

Objev podobné jako Judge Dredd: The Complete Case Files 45 - John Wagner, Pat Mills, Alan Grant, Robbie Morrison, Gordon Rennie

MARKETING FOR SMALL AND MEDIUM ENTERPRISES - Vladimír John - audiokniha

Audiokniha: Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to bring more profit, but they are taking a heavy cut from the profit instead. It is quite simple, really. You just need to know how. And the e-book focused on marketing will help entrepreneurs to do just that.

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How to Write a Marketing Plan - John Westwood

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

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Soudce Dredd 04 - Sebrané soudní spisy - John Wagner, Alan Grant, Brian Bolland

ZÁKON VE VÁLCE! Soudce Dredd vjíždí opět do akce v této čtvrté knize jeho sebraných spisů, která obsahuje některé z jeho nejnapínavějších případů. Dreddův arcinepřítel Soudce Smrt vstane opět z mrtvých v příběhu „Soudce Smrt žije“, občané města si jdou vzájemně po krku v příběhu „Blokmánie“, a nakonec do Mega-City 1 dorazí apokalypsa v jedné z největších dreddovských klasik všech dob, v epické „Apokalyptické válce“. Scénáře se chopili John Wagner (A History of Violance) a Alan Grant (Lobo), kresebně jim sekundují takové hvězdy jako Carlos Ezquerra (Kazatel), Brian Bolland (Batman: Kameňák) či Mike McMahon (The Last American).

Objev podobné jako Soudce Dredd 04 - Sebrané soudní spisy - John Wagner, Alan Grant, Brian Bolland

Batman - Soudce Dredd - John Wagner, Alan Grant

Varování oddělení spravedlnosti! Obsahuje vysokou míru napětí, které může způsobit nečekané vedlejší účinky. Držení této knihy se trestá pokutou 1000 kreditů.Když se Temný rytíř z Gothamu setká tváří v tvář s ochráncem Mega-City 1... KDO Z NICH BUDE ZÁKONEM?To se dozvíte v této nařachané sbírce grudiózních příběhů, ve kterých vystupují dva nejnekompromisnější strážci zákona, jaké kdy komiksový svět poznal! Superakční a zábavné scénáře mají na svědomí Alan Grant a John Wagner. O dechberoucí kresbu se postarali Simon Bisley, Glenn Fabry, Dermot Power, Cam Kennedy, Carl Critchlow a Jim Murray.Kniha obsahuje příběhy Rozsudek nad Gothamem, Vendeta v Gothamu, Poslední hádanka a Zemřít smíchy.

Objev podobné jako Batman - Soudce Dredd - John Wagner, Alan Grant

RHS Greener Gardening: Vegetables - Sally Nex

''A handy reference for newcomers and experienced gardeners alike.'' Kitchen Garden Build your vegetable garden on sustainable, eco-friendly foundations from the start with this new guide to growing your own fresh, organic food. Greener Gardening: Vegetables is the perfect handbook for all seasons, helping you in your journey towards a greener way of gardening. The book covers:- Setting up a new vegetable garden so it works hard for you and the environment- A wide ranging directory of vegetables organized by harvesting season- Methods for sowing and growing, plus advice on troubleshooting and saving seed- ''Tasks to do'' reminders for keeping on top of garden maintenance each season- ''Do It Greener'' reminders of quick and easy way to get greener results You will find new ideas on every page to keep your garden productive and sustainable for years to come.

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40 Years of Scream! - John Wagner, Alan Moore, Alan Grant, Simon Furman, Gerry Finley-Day

NOT FOR THE NERVOUS! Celebrating 40 years since IPC launched the UK''s most iconic ''horror'' anthology, this single volume collects all of the strips included in the 15-issue run of Scream! Produced ''from the depths'' of King''s Reach Tower by the mysterious ''undead'' editor Ghastly McNasty, the first issue of Scream! was unleashed on 24th March 1984. More tongue-in-cheek than horrific, the comic was an immediate hit with younger fans as it included a pair of fake vampire fangs attached to the cover and a number of fantastic new strips from such talents as Alan Moore, John Wagner, Jose Ortiz, Cam Kennedy, Tom Tully, Alan Grant and Eric Bradbury.

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Judge Dredd: The Daily Dredds Volume One - John Wagner, Alan Grant

From 1981 to 1986, The Daily Star ran a Judge Dredd comic strip written by John Wagner and Alan Grant and illustrated by Ron Smith. Appearing in collected forms only haphazardly well over twenty years ago, this is the first time the entire collection has been reprinted and assembled in one volume. This collection contains the daily and weekend strips.

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The Helltrekkers - John Wagner, Alan Grant

A standalone Sci-Fi western adventure set in the infamous Cursed Earth of Judge Dredd''s world!They were the new frontiersmen—men and women who hated life in Mega-City One so much that they were willing to travel 2000 kilometres across the radiated desert known as the ‘Cursed Earth’ in order to start a new life. The chances of reaching the new territories are slim – the hostile environment is full of danger, including acid rain downpours, killer viruses, mutants and herds of hungry dinosaurs! To increase their chances of survival, Helltrekkers set off in large convoys. But sometimes fellow travellers can cause just as many problems as the threats from outside! Written by John Wagner and Alan Grant, The Helltrekkers is a monumental survival story and one of the earliest Dreddverse spin-off strips.

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Canto Bight (Star Wars) - Ahmed Saladin, Mira Grant, Miller John Jackson, Rae Carson

As seen in Star Wars: The Last Jedi, welcome to the casino city of Canto Bight. A place where exotic aliens, captivating creatures, and other would-be high rollers are willing to risk everything to make their fortunes. Set across one fateful evening, these four original novellas explore the deception and danger of the lavish casino city. An honest salesman meets a career criminal as a dream vacation turns into the worst nightmare imaginable in a story by Saladin Ahmed. Dreams and schemes collide when a deal over a priceless bottle of wine becomes a struggle for survival as told by Mira Grant. Old habits die hard when a servant is forced into the mad struggle for power among Canto Bight’s elite in a tale by Rae Carson.A deadbeat gambler has one last chance to turn his luck around, all he has to do is survive one wild night as told by John Jackson Miller. In Canto Bight, one is free to revel in excess, untouched from the problems of a galaxy once again descending into chaos and war. Dreams can become reality, but the stakes have never been higher—for there is a darkness obscured by all the glamour and luxury.

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Judge Dredd: The Complete Case Files 08 - John Wagner, Alan Grant

The global best-selling graphic novel series - over half a million copies sold! Judge Dredd: The Complete Case Files collects the adventures of the iconic British character, presented in chronological order, complete and uncut! He''s judge, jury and executioner - the lawman delivering justice to the mean streets of far-future Mega-City One. This eighth blockbuster volume includes classic storylines `Dredd Angel'' and ''City of the Damned''. Written by comic legends John Wagner (A History of Violence), and Alan Grant (Batman), with art by Steve Dillon (Preacher), Ian Gibson (The Ballad of Halo Jones), Ron Smith and many more!

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Judge Dredd: The Complete Case Files 10 - John Wagner, Ian Gibson, Alan Grant

The global best-selling graphic novel series - over half a million copies sold! Judge Dredd: The Complete Case Files collects the adventures of the iconic British character, presented in chronological order, complete and uncut! He''s judge, jury and executioner - the lawman delivering justice to the mean streets of far-future Mega-City One. This tenth blockbuster volume includes storylines ''The Art of Kenny Who?'' and ''The Taxidermist''. Written by comic legends John Wagner (A History of Violence), and Alan Grant (Batman), with art by Kevin O''Neill (League of Extraordinary Gentlemen), Steve Dillon (Preacher), Ian Gibson (The Ballad of Halo Jones) and many more! "If you want to sink your teeth into classic Judge Dredd, the best place to start" - Mental Floss "Amazing and addictive" - io9 "What a collection it will be when it''s complete." - Den of Geek

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Join the Greener Revolution - Ollie Hunter

Ollie Hunter is back with his second book, Join the Greener Revolution.This time he''s tackling sustainability in our day-to-day lives and explaining why our current system isn''t working and exploring future options for how we can create and live in a more sustainable world.Following the groundbreaking 30 Easy Ways to Join the Food Revolution, Ollie Hunter is back with his second book – and this time he''s tackling everyday sustainability.Returning to the three main principles introduced in his first book: Zero Waste, Organic and 50% Produce within 30 miles, Ollie illustrates how we can endeavour to use natural resources sustainably. All chapters are punctuated with Ollie''s trademark recipes from Tomato Leaf Focaccia to Dandelion and Courgette Pakoras and Chickpea Scotch Eggs with Aquafaba Aioli.Join the Greener Revolution is split into three main sections:Home – How do we make our homes more green? From kitchen to bathroom and into the bedroom, this book looks at ways we can transform our houses into easy-to-run, energy-efficient homes. It''s time to quit cling film, make our own shampoo, consider where are clothes come from.Community – This section outlines ideas we can bring to our daily lives, from taking a break (and avoiding palm oil ... Unknown localization key: "more"

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Greener Products - Al Iannuzzi

Sustainability and its competitive advantage are the goals of every company and any brand that wants to stay successful in the marketplace. Customers also gravitate to brands that manage sustainability issues well. Greener Products: The Making and Marketing of Sustainable Brands written by a renowned sustainability expert, continues to address the latest developments in the extremely fast-moving field of sustainability. The third edition is thoroughly updated, introduces new case studies, and includes a new chapter on green marketing. With over 40 case studies, it explores the best practices of leading global companies and helps readers learn what it is that makes them successful.New in the Third Edition:Presents, in a practical way, the best practices of sustainable brands in a global economy.Addresses the most current sustainability topics like circular economy, plastics in the environment, biodiversity, climate change, green chemistry, etc.Includes current marketing information on consumer trends to purchase greener products.Incorporates the latest pressures on companies to address sustainability, retailer programs, business-to-business expectations, ESG raters, rankers, and stock funds.Covers best practices of companies from various industries on how to make and market greener products.Provides current tools for making products more sustainable and methods on how to market sustainable improvements.Includes lecture slides available ... Unknown localization key: "more"

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Roadmap to Greener Computing - Lionel Montheu, Raoul-Abelin Choumin Nguemaleu

As computers become faster, use more energy, and older models become obsolete more quickly, the question is often asked: What can the engineering and computer science community do to make computing greener? Roadmap to Greener Computing defines the challenges involved in making computing more environmentally friendly and includes methods and techniques for overcoming them.The book provides a concise, simplified, and easily accessible examination of how computer infrastructure affects the environment. Divided into six stand-alone chapters, the text addresses green computing topics such as power consumption, cooling, manufacturing issues, and computer disposal as well as hot topics such as cloud computing and noise pollution in IT. It also explores the Eco-Design concept and the impact of CAD on the environment as well as potential areas for improvement in the future.Features Details the impact of the computer infrastructure life cycle on the environment and solutions for greener ITPresents methodologies, designs, frameworks and software development tools that can be used to compute energy efficiently Discusses designer and CAD applications that can reduce damage of products and the environmentExamines noise pollution caused by computers and computerusers, its effects on their daily lives, and how to counteract itCovers the many options for handling obsolete computers, ... Unknown localization key: "more"

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Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

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Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

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Marketing menších a středních firem - Vladimír John - audiokniha

Audiokniha: Marketing menších a středních firem přináší 8 důležitých rad pro podnikatele, kteří se rozhodli své podnikání podpořit marketingovými aktivitami, a chtějí to dělat efektivně. Praxe totiž ukazuje, že mnoho a mnoho podnikatelů vyhazuje spoustu peněz za aktivity, které by měly přinášet větší zisky, a které ze zisku mnohdy naopak ukrajují. Přitom je to docela jednoduché. Je prostě potřeba vědět, jak na to. A s tím pomůže podnikatelům audiokniha věnovaná právě marketingu. Obsah: Spojte své jméno s názvem firmy Stanovte si cílovou skupinu Nastavte si jasnou strategii marketingu Vytvořte si komunikační mix Komunikujte vždy jeden produkt Budujte svou značku Nezanedbávejte stálé zákazníky Vyhodnocujte výsledky marketingových aktivit Nejčastější chyby v marketingu

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Marketing Mess to Brand Success - Scott Jeffrey Miller

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

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The 1-Page Marketing Plan - Allan Dib

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

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Data-First Marketing - Janet Driscoll Miller, Julia Lim

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

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Mastering Marketing Data Science - Iain Brown

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

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Never Greener - Ruth Jones

THE NUMBER ONE SUNDAY TIMES BESTSELLER, PICKED FOR THE ZOE BALL TV BOOK CLUB''Ruth Jones is excellent on human nature and why we make the mistakes we do. I felt for every character. Unputdownable.'' Jojo MoyesThe past has a habit of tracking us down. And tripping us up.When Kate was twenty-two, she had an intense and passionate affair with a married man, Callum, which ended in heartbreak. Kate thought she''d never get over it.Seventeen years later, life has moved on - Kate, now a successful actress, is living in London, married to Matt and mother to little Tallulah. Meanwhile Callum and his wife Belinda are happy together, living in Edinburgh and watching their kids grow up. The past, it would seem, is well and truly behind them all.But then Kate meets Callum again.And they are faced with a choice: to walk away from each other . . . or to risk finding out what might have been.Second chances are a rare gift in life. But that doesn''t mean they should always be taken . . .-In her unmissable debut, actress and screenwriter Ruth Jones shows us the dangers of trying to recapture that which was once lost and failing to ... Unknown localization key: "more"

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RHS Greener Gardening: Containers - Ann Treneman

''In this enlightening guide to container gardening, Ann Treneman comprehensively dispels the notion that growing plants in a pot is in any way a second-best option...the real strength of this book is the author''s enthusiasm for creating a container garden that will not only look beautiful but will also benefit nature.''Daily Mail***This complete primer on how to make an eco-friendly container garden is dedicated to showing that everyone can have a garden, no matter the size, that can benefit the planet.RHS Greener Gardening: Containers guides you through greener choices when it comes to creating a container garden including materials, design, plant choice and maintenance. A few pots on the patio or a window box can become a dynamic mini eco system. A balcony garden can attract wildlife. With the right plants to choose from, a patio can hold an orchard. It''s all a matter of ''thinking green'', using recycled materials when possible, being wildlife-friendly, choosing plants that will avoid waste, and gardening sustainably.Featuring an easy-to-follow guide to green techniques as well as a helpful series of plant profiles, this is the perfect handbook for a sustainable container garden. Sections include:- Setting up your container garden- Container gardening techniques: sourcing plants, ... Unknown localization key: "more"

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Greener - Grainne Murphy

''A beautifully crafted novel'' Sunday Independent''An exploration of care, loneliness and the space required for bonds to flourish'' Irish Times''A thoughtful meditation on what happens to old friendships when you make yourself a new life. Insightful, believable and raw, there are questions here about all of our lives'' Joanna Glen, the author of The Other Half of Augusta HopeAs teenagers, Helen, Annie and Laura were inseparable, bonding over family, boys, and their dreams for the future. But when school ended, so did their friendship.Twenty-five years later, a snowstorm forces the three women to spend time together, leaving them wondering if they can reconcile the gap between who they are and who they used to be.GREENER is an exploration of the changing dynamics of adult friendships and asks whether old friends can ever let us become new people.''Heartbreaking, philosophical and funny'' Niamh Prior''Set in the latter days of the pandemic, Greener is a quiet yet powerful novel which examines the nature of friendship and the compromises that people make in their lives'' Madeleine D''Arcy''Murphy is an accomplished writer with the gift of transferring everyday life onto the page assuredly'' Anne Griffin‘Gráinne Murphy''s keen-eyed exploration of the complexities of adult friendship brims ... Unknown localization key: "more"

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Essentials of Marketing - Jane Martin, Jim Blythe

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

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