principles and practice of marketing 10 e david jobber fiona ellis chadwick

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Well over two million medical students, doctors and other health professionals around the globe have owned a copy of Davidson’s Principles and Practice of Medicine since it was first published over 70 years ago. Now in its 24th Edition, this thoroughly updated textbook describes the pathophysiology and clinical features of the most frequently encountered conditions in the major specialties of adult medicine, and explains how to recognise, investigate, diagnose and manage them. Taking its origins from Sir Stanley Davidson’s much-admired lecture notes, Davidson’s has endured because it keeps pace with how modern medicine is taught and provides a wealth of trusted information in an easy-to-read, concise and beautifully illustrated format. Part 1 ‘Fundamentals of Medicine’ - provides an account of the principles of genetics, immunology, infectious diseases, population health, oncology and pain management, along with a discussion of the core principles behind clinical decision-making and good prescribingPart 2 ‘Emergency and Critical Care Medicine’ - covers medical emergencies in poisoning, envenomation and medicine in austere environments, as well as common presentations in acute medicine and the recognition and management of the critically illPart 3 ‘Clinical Medicine’- covers the major medical specialties, each thoroughly revised and brought fully up to date. A ... Unknown localization key: "more"

Objev podobné jako Davidson's Principles and Practice of Medicine

Challenging traditional therapeutic approaches to the arts in which art is often secondary to a psychological model, Principles and Practice of Expressive Arts Therapy provides a coherent theoretical framework for an expressive arts therapy practice that places the process of art-making and the art work itself at the center.This book lays the philosophical foundation for a fresh interpretation of art-making and the therapeutic process by re-examining the concept of poiesis. The authors clarify the methodology and theory of practice with a focus on intermodal therapy, crystallization theory and polyaesthetics, and give guidance on the didactics of acquiring practical skills. Case studies of clinical practice and guidance on supervision and training in intermodal expressive arts therapy complement the theoretical chapters.Combining philosophy, theory and practice, this book is an essential text for students and academics in the field and for practicing expressive and specialized arts therapists.

Objev podobné jako Principles and Practice of Expressive Arts Therapy - Ellen G. Levine, Stephen K. Levine, Paolo J. Knill

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Offering an overview of the sport industry and coverage of the foundational knowledge and skills required of the today's sport manager, Principles and Practice of Sport Management is devoted to educating students on the various industry segments where they can focus their careers. After detailing the history and various principles – from management and marketing to finance, legal and ethical – the book delves into key sports management segments, discussing the skills needed in those sectors, the types of positions available, and the current issues facing those sectors.

Objev podobné jako Principles and Practice of Sport Management with Navigate Advantage Access - Lisa Pike Masteralexis, Mary Hums

This fully updated compendium of research, history, scientific theory, and practice amalgamates various evidence-based research findings and their practical implications for professionals who use yoga or refer patients to yoga practice. Chapters cover the implementation of yoga for various illnesses and conditions from paediatrics to geriatrics. The expanded second edition includes updated contributions from leading biomedical researchers and therapists, brand new research on telemedicine, chronic pain, and mental health conditions, and a new chapter specifically on the implementation of yoga therapy in medical systems and healthcare with a focus on international perspectives and public perceptions.Contents:Section 1: Introduction to Yoga and Yoga Therapy Introduction to Yoga in Healthcare History, Philosophy, and Practice of Yoga History, Philosophy, and Practice of Yoga Therapy The Psychophysiology of Yoga Section 2: Mental Health Conditions Yoga Therapy for Depression Yoga Therapy for Anxiety, OCD and Trauma Yoga Therapy for other Mental Health Conditions Section 3: Musculoskeletal and Neurological Conditions Yoga Therapy for Back Conditions Yoga Therapy for Musculoskeletal and Neuromuscular Conditions Yoga Therapy for Neurological Conditions Section 4: Endocrine Conditions Yoga Therapy for Diabetes Yoga Therapy for Metabolic Syndrome and Weight Control Section 5: Cardiorespiratory Conditions Yoga Therapy for Heart Disease Yoga Therapy for Hypertension Yoga ... Unknown localization key: "more"

Objev podobné jako The Principles and Practice of Yoga in Health Care, Second Edition - Holger Cramer, Timothy McCall, Shirley Telles, Sat Bir Khalsa, Lorenzo Cohen

The Principles and Practice of Yoga for Children and Adolescents consists of contributions by expert scientists who have conducted and published research on yoga in children and adolescents for a variety of conditions and populations in peer-reviewed biomedical journals. Each chapter describes the rationale for yoga in the population or condition studied, reviews relevant related research literature, describes their body of research studies and its contribution, and concludes with a discussion on the state of the field. To inform readers on the intricacies of the practical application of yoga, each chapter concludes with a description of the yoga intervention used, the development process that led them to that treatment protocol, and the practical/clinical reasons for choices of the specific practices.

Objev podobné jako The Principles and Practice of Yoga for Children and Adolescents - Shirley Telles, Sat Bir Khalsa, Catherine Cook-Cottone

Feel prepared to take on nurse prescribing with this short and accessible text. Whether you are pre-registration or undertaking a prescribing course, this book is your perfect introduction to the world of nurse prescribing. Covering the legal, professional and pharmacological considerations as well as core skills such as assessment and teamworking, this accessible text explores all aspects of non-medical prescribing in clear, straightforward terms. Key features ·        Mapped to the 2021 RPS Competency Framework and 2018 NMC Standards ·        Case studies, activities and other learning features illustrate theory and concepts in practice ·        Includes RAPID-CASE, a new model to aid safe prescribing decision making

Objev podobné jako Principles and Practice of Nurse Prescribing - Heather Bain, Jill Gould

Significantly revised, the fifth edition of the most complete, accessible text now covers all three approaches to structural equation modeling (SEM)--covariance-based SEM, nonparametric SEM (PearlÂ’s structural causal model), and composite SEM (partial least squares path modeling). With increased emphasis on freely available software tools such as the R lavaan package, the text uses data examples from multiple disciplines to provide a comprehensive understanding of all phases of SEM--what to know, best practices, and pitfalls to avoid. It includes exercises with answers, rules to remember, topic boxes, and new self-tests on significance testing, regression, and psychometrics. The companion website supplies helpful primers on these topics as well as data, syntax, and output for the book''s examples, in files that can be opened with any basic text editor. Â New to This Edition *Chapters on composite SEM, also called partial least squares path modeling or variance-based SEM; conducting SEM analyses in small samples; and recent developments in mediation analysis. *Coverage of new reporting standards for SEM analyses; piecewise SEM, also called confirmatory path analysis; comparing alternative models fitted to the same data; and issues in multiple-group SEM. *Extended tutorials on techniques for dealing with missing data in SEM and instrumental variable methods ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Structural Equation Modeling, Fifth Edition - Rex B Kline

The long-awaited second edition of the introduction to the fundamentals of heterogeneous catalysis - now completely revised and updated. Pivotal for your understanding of the principles involved.

Objev podobné jako Principles and Practice of Heterogeneous Catalysis - John Meurig Thomas, W. John Thomas

A thoroughly revised second edition providing the knowledge and evidence-base needed for the perioperative practitioner, clarifying the underlying principles needed for an understanding of anaesthetic, surgical, and recovery practice. This book defines the level of knowledge required for perioperative practitioners and provides a comprehensive reference to the principles and practice of modern operating department practice. Featuring a diverse range of topics, it offers a multidisciplinary overview of new techniques and technologies, changes in medico-legal requirements, changes to professional accountability, and requirements for continuous professional development. Twelve new chapters cover healthcare ethics and professional regulation, health and safety, infection prevention and control, basic patient monitoring, human factors, and perioperative care of the paediatric patient. Incorporating a new focus on the provision of evidence-based practice and holistic care in all areas of perioperative care, this invaluable book is essential reading for anyone working in this sector, in both education and practice.

Objev podobné jako Fundamentals of Operating Department Practice

The latest edition of the gold standard in construction project management references The newly revised sixth edition of the Code of Practice for Project Management for the Built Environment, prepared by the Chartered Institute of Building, is an up-to-date and comprehensive reference covering the principles and practice of project management in construction and development. This latest edition covers the new technologies, internationalisation, changing legislation, and productivity and profitability challenges faced by contractors which all combine to drive significant change in the industry. The book demonstrates the application of systematic documentation and quality control to complex construction projects and offers guidance and tools that link key principles to practical project management. It is worldwide in scope and widely recognised as the industry standard on the subject. With fresh discussions of quality assurance, global codes and standards, time management, joint ventures, contract compliance, supply chain integration, design digitisation, and much more, the Code of Practice for Project Management for the Built Environment also includes: A thorough introduction to project inception, feasibility analysis, strategy, and the pre-construction processComprehensive explorations of the construction stage of projects, as well as testing and commissioning, and project completion, handover, and operationPractical discussions of post-completion reviewA glossary and ... Unknown localization key: "more"

Objev podobné jako Code of Practice for Project Management for the Built Environment - CIOB

Leadership is central to all aspects of the nursing role, from managing the delivery of high quality care to acting as a role model for best practice. Written specifically for nursing students, this book introduces you to the principles and practice of leadership, management and multi-disciplinary team working.Key features: Each chapter is mapped to the 2018 NMC Standards Introduces the core leadership theory you need to know, using case studies and reflective activities to show how it relates to your practice Updated throughout, including new activities and discussions of compassionate leadership, interprofessional working frameworks and emotional intelligence. Builds your understanding of the challenging aspects of leadership including delegation, managing conflict, being assertive and leading service improvementÂ

Objev podobné jako Leadership, Management and Team Working in Nursing - Peter Ellis

Familiarise yourself with essential accounting and finance principles for business decision-making. Connect your learning with relevant examples from real world businesses. Accounting and Finance for Non-Specialists 12th Edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the subject. It equips you with a solid foundation in the principles and practice of accounting and finance, thereby laying the groundwork necessary to make successful business decisions in your future career. Covering financial accounting, management accounting and financial management in a single text, you will discover what the major financial statements contain and why they are useful. You will also gain an appreciation of the key roles that accounting and finance play in business decision-making. This easy-to-follow textbook examines widely-used accounting techniques, considers important international financial standards and contains a range of relevant, real-world examples, many of which are new to this edition. Activities and exercises frequently appear throughout the book and provide opportunities to engage with the issues raised. Pair this text with MyLab®Accounting MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Accounting personalises the learning experience and improves ... Unknown localization key: "more"

Objev podobné jako Accounting and Finance for Non-Specialists - Eddie McLaney, Peter Atrill

Familiarise yourself with the essential accounting and finance principles for business decision-making Accounting and Finance for Non-Specialists, 13th edition by Peter Atrill and Eddie McLaney is a highly accessible introduction to the principles and practice of accounting and finance, and is the gold standard textbook for anyone studying these subjects as part of a different course. You will explore the major financial statements, what they contain, and why they are useful in business, and will grow an appreciation of the key roles that accounting and finance play in business decision-making. This easy-to-read textbook will allow you to study techniques widely used in financial accounting, management accounting, and financial management in a single text, laying the foundation for successful business decisions in your future career. It is filled with relevant, real-life examples, helping you understand the relationship between principles and practice and how accounting concepts impact the financial decisions of real businesses. "Highly recommended. The book comprehensively covers traditional and emerging concepts, simplifies complex financial topics, and provides practical examples, making it accessible for students without a finance background." - Dr. Elmira Partovi, Senior Lecturer, Business and Law School, University of the West of England "I recommend Accounting & Finance for ... Unknown localization key: "more"

Objev podobné jako Accounting and Finance for Non-Specialists - Eddie McLaney, Peter Atrill

Although most models of railway locomotives are produced in a pristine condition, in reality the external condition of most locomotives quickly deteriorated as operation and weather took their toll. Of all the skills associated with railway modelling, that of weathering of locomotives is perhaps one of the most difficult. It is very easy to spoil an otherwise beautiful model by the careless application of paint but as increasing numbers of modellers seek to create an ever more authentic feel for their layouts, information on the best methods of application becomes all the more important. This informative new volume provides the modeller with a guide to the principles and practice of weathering locomotives, providing modellers of all levels and abilities with a step by step guide to the skills involved and the pros and cons of undertaking such work on models. Following the same format as the rest of the ''Aspects of Modelling'' series, the book includes instructive text alongside detailed colour illustrations. Examples of weathering include multiple-units as well as steam, diesel and electric locomotives. As well as the popular 4mm scale, the author also includes examples of 7mm and 2mm scale models.

Objev podobné jako Aspects of Modelling: Locomotive Weathering Projects - Tim Shackleton

An essential introduction to the management of building projects Construction management is a complex discipline with many facets. The essence of construction management is the delivery of construction projects to meet the client’s goals whilst recognising the commercial interests of the many designers, consultants and contractors involved. Balancing the expected quality outcomes, the highest safety standards and time and budget pressures is not an easy task. Therefore, students and practitioners looking to understand the core principles of construction management need an authoritative, accessible and comprehensive text on the subject. Since its first edition in 1998, Construction Planning, Programming and Control has met this need with its practical approach to the management of construction projects. The book covers the principles and practice of project time and cost control and includes key related topics and more. It places the subject matter in the context of the challenges facing the construction industry and explains complex issues in a practical and understandable way. Readers of the fourth edition of Construction Planning, Programming and Control will also find detailed coverage of: Procurement and contracts, supply chain and risk management and health and safety management including CDM 2015JCT 2016, NEC4; ICC and FIDIC conditions of contractMethod ... Unknown localization key: "more"

Objev podobné jako Construction Planning, Programming and Control - Peter J. Williams, Brian Cooke

Master the core subject principles of business operations and processes Operations and Process Management 7th edition is the ultimate text for those wishing to successfully manage business operations, equipping you with the critical and practical tools to manage business operations successfully. A must-read textbook for students who want to embark on a career in the field of operations, it approaches each topic from a managerial perspective, providing a relevant, real-world understanding of the core principles of the subject. With a range of examples, frameworks and techniques incorporated in each chapter, the book is designed to help you better analyse existing operations and understand ways to deal with operational and process challenges. Key features: Updated case studies drawing from a diverse range of industries and organisations from around the globe. New ''Responsible Operations'' sections, introduced in all chapters, highlighting the ethical, social and environmental issues associated with operations decisions. A focus on recent developments reflecting the shifting operations environment, including the implications of hybrid working, increased volatility in supply chains, and updated coverage of agile project management. This text is for everyone wanting to understand the nature, principles and practice of operations and process management. It is aimed primarily at students ... Unknown localization key: "more"

Objev podobné jako Operations and Process Management - Alistair Brandon-Jones, Nigel Slack, Nicola Burgess

Fully updated to reflect modern research and the latest evidence, A Practical Approach to Musculoskeletal Medicine is the only textbook based on the approach developed by Dr James Cyriax that has been recently updated to reflect modern research and the latest evidence. It covers the assessment, clinical diagnosis and conservative management of common soft tissue lesions. The book covers the theory underpinning the principles and practice of musculoskeletal medicine, then goes on to discuss anatomy, assessment, common conditions and their management for each region, and provides resources to support the recording of assessment and to enhance safety. This book is ideal for postgraduates undertaking courses at the Society of Musculoskeletal Medicine and is highly relevant for undergraduates, allied health professionals, advanced nurse practitioners and medical practitioners in fact all orthopaedic and musculoskeletal clinicians working in different settings as part of a multi-professional team. Covers theory of musculoskeletal medicine based on the model developed by Dr James Cyriax, supported by the latest evidenceCovers pain theory, principles of assessment and management, histology and biomechanics of the soft tissues, and the healing processProvides resources to support the recording of assessments and to enhance safety, especially whilst learning the musculoskeletal medicine approachPresents review questions ... Unknown localization key: "more"

Objev podobné jako A Practical Approach to Musculoskeletal Medicine - Elaine Atkins, Sharon Chan-Braddock, Emily , Private Practitioner, Edinburgh, UK, Fellow of the So

Measurement and Evaluation in Exercise Science, Sport, Physical Activity, and Health: Practical Applications offers an accessible, student-friendly introduction to the principles and practice of measurement and evaluation. Spanning applications in exercise science, sport performance, physical education, coaching, athletic training, health, and physical/occupational therapy, the book includes chapters on the key principles underlying good measurement practice?validity, reliability, and objectivity?as well as an introduction to using statistics and qualitative measurement. This textbook is intended to help students overcome their fear of scientific research and statistics. Fully revised and updated, the third edition will provide students with a clear guide to the obstacles of good measurement, how to apply the principles of good measurement, introduction to statistical analyses, and the eventual application/communication of measurement outcomes. Structured for use in both single and double-semester classes and involving readers at every stage through its rich pedagogy and accessibility, this is a crucial resource for introducing students to the principles of best practices in measurement and evaluation and is the ideal learning aid for any students studying measurement, evaluation, or assessment in kinesiology, exercise science, sports coaching, physical education, athletic training, and health and fitness.

Objev podobné jako Measurement and Evaluation in Physical Activity Applications - Phillip Bishop, Will Peveler, Ronald L. Snarr

The principles and practice of diagnostics are key to administering effective treatment in traditional Chinese medicine. The ability to recognise and diagnose symptoms and complaints correctly is fundamental to deciding on appropriate remedies, and this book provides a comprehensive introduction to all the principles that students and practitioners need to know.The authors outline the key methods used in diagnosis, and describe the eight basic categories of ailment and disease: yin and yang, exterior and interior, cold and heat, and deficiency and excess. They provide detailed instructions on how to identify and rebalance the relative strengths of pathogens and Qi in the body, and how to differentiate between syndromes that might look the same, using traditional Chinese medicine methods. The book concludes with useful forms for completion in taking a diagnosis. Combining practical instruction with detailed theory, this authoritative textbook, compiled by the China Beijing International Acupuncture Training Center (CBIATC), under the editorial direction of leading Chinese clinicians Zhu Bing and Wang Hongcai, is an excellent reference for students and practitioners at all levels.

Objev podobné jako Diagnostics of Traditional Chinese Medicine

Thanks to its engaging writing style and accessible structure, Fletcher has become the ultimate one-stop text for any student studying Tourism. Its broad appeal and popularity increases with each new edition, making it excellent value for any student who wants to understand and explore the principles of the subject. Well-liked by students and lecturers alike, Tourism: Principles and Practice is the ultimate reference text for anyone wishing to understand the complex and varied issues involved with such a diverse and constantly changing subject.

Objev podobné jako Tourism: Principles and Practice - David Gilbert, Fletcher John, Alan Fyall, Stephen Wanhill

For courses in Cryptography, Computer Security, and Network Security. Keep pace with the fast-moving field of cryptography and network security Stallings’ Cryptography and Network Security: Principles and Practice introduces students to the compelling and evolving field of cryptography and network security. In an age of viruses and hackers, electronic eavesdropping, and electronic fraud on a global scale, security is paramount. The purpose of this book is to provide a practical survey of both the principles and practice of cryptography and network security. The first part of the book explores the basic issues to be addressed by a network security capability and provides a tutorial and survey of cryptography and network security technology. The latter part of the book deals with the practice of network security, covering practical applications that have been implemented and are in use to provide network security. The 8th Edition captures innovations and improvements in cryptography and network security, while maintaining broad and comprehensive coverage of the entire field. In many places, the narrative has been clarified and tightened, and illustrations have been improved based on extensive reviews by professors who teach the subject and by professionals working in the field.

Objev podobné jako Cryptography and Network Security: Principles and Practice, Global Ed - William Stallings

Gain a deeper understanding of the core concepts surrounding Corporate Finance with this reader-friendly text. Corporate Finance: Principles and Practice, 9th edition is a comprehensive guide to the field, introducing you to the key topics and areas of corporate finance. This practical and readable textbook is ideal whether you are studying accounting, business, or finance-related courses. Written and structured in a reader-friendly style for those new to the subject, the book offers a clear, step-by-step explanation of the essential principles and mathematical techniques without burdening you with unnecessary detail and provides practical examples from well-known companies. Key features for this edition include: Coverage of all the key topics, mapping closely to requirements set out by professional bodies 24 new, short examples in the “Vignette” boxes throughout the book, exploring relevant, real-world financial issues and connecting theory with practice More content regarding environmental, governance and sustainability issues, and their impact on corporate finance The questions for review and discussion throughout the book, along with the further reading suggestions at the end of the text, aim to support self-study and help you develop your critical thinking skills.

Objev podobné jako Corporate Finance: Principles and Practice - Antony Head, Denzil Watson, Dora Chan

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

This is a core text for anyone training to be (or working as) an assessor in the further education and skills sector.  Whether you are a new or an experienced assessor, this book will guide you through the relevant principles and practices to enable you to become an assessor; improve your job role; and/or work towards a relevant assessment qualification. The book takes you through all the information you need to know, opening up the topic for learning in a really accessible way. Interactive activities are included throughout, and real examples of assessment in practice are included. The book also includes examples of completed assessment documents. It is a comprehensive text, covering: • principles of assessment • planning for assessment • types and methods of assessment • assessment practice • giving feedback • recording progress and achievement • quality assurance • evaluation The updated 4th edition includes new content on: the assessor coach role end-point assessment the role of technology in assessment and quality assurance online assessment theories, principles and models of reflection and evaluation

Objev podobné jako Principles and Practices of Assessment - Ann Gravells

This much anticipated second edition of The Principles and Processes of Interactive Design is aimed at new designers and creatives from across the design and media disciplines who want to learn the fundamentals of designing for user experience and user interface (UX/UI) projects.The blurring of boundaries between disciplines is leading to a new breed of hybrid designers and creative practitioners who are fusing different discipline perspectives, principles and processes to support their new practices.It is these shared principles and processes that this book explores, including: - The fundamentals of design research and UX development - Classic visual design topics such as colour, image, layout and typography - Essential media-specific topics such as working with data, interactivity, motion and sound - Important guidance on how to present your workFor this new editions there are brand new chapters on Motion and Sound (including storyboarding, sonic interaction and UX storytelling), Data (including data as a material, AI and anticipatory design) and Interactivity (including accessibility, gesture control and voice UI).With over 150 inspirational examples from a diverse range of leading international creatives and award-winning agencies, this is a must-have guide for budding designers. In addition, industry perspectives from key design professionals provide fascinating insights ... Unknown localization key: "more"

Objev podobné jako The Principles and Processes of Interactive Design - Jamie Steane

Praise for the first edition: ′At last a well-written, balanced and insightful British book on leadership. It is probable that every theory and assertion of consequence is commented upon. A real tour-de-force.′ - Emeritus Professor Gerry Randell, University of Bradford School of Management ′Theory and Practice of Leadership is an all encompassing, global review of examples and case studies that is both comprehensive and easily adaptable to almost any situation one would encounter in leading people.′ - Richard J. Conwell, Nova Southeastern University, Journal of Applied Management and Entrepreneurship If you are looking for a more holistic and critical take on the field of leadership, look no further! The second edition of this engaging and highly-respected text offers an exploration of leadership in a variety of contexts, both profit-orientated and non-profit. New to this edition: Refined to capture and delineate the essential theories more clearly, with broader coverage taking in the latest developments in areas such as change, politics, assessment and development of leadership, and multiple intelligences. Further development of a new integrative model of core leadership themes and practices. Abundant examples and illustrations, together with detailed explanations of how they apply in practice.  A companion website with an ... Unknown localization key: "more"

Objev podobné jako Theory and Practice of Leadership - Roger Gill

Evidence-based practice is central to safe, high-quality and effective nursing. However, learning how to critique evidence and apply it to practice can be challenging at first. Written in clear, student-friendly language, this book builds your understanding of the terminology, theory and practice of using evidence. Learn how to evaluate different sources of evidence, apply this to your clinical decision making and, ultimately, contribute to an evidence-based culture in your workplace. Key features o   Each chapter is mapped to the new 2018 NMC standards, showing how what you have learned relates to the requirements of a registered nurse             o   Filled with activities and student case studies to help you understand how to identify, evaluate and implement evidence-based practice o   Promotes an evidence-based culture in all aspects of nursing practice, supporting your professional identity and development

Objev podobné jako Evidence-based Practice in Nursing - Peter Ellis

This vital resource for early years and primary school trainees and practitioners explores a range of social and therapeutic strategies and interventions that will successfully support all childrenÂ’s sense of belonging. A sense of belonging is vital to childrenÂ’s physical, emotional, psychological, mental health and wellbeing. This book considers social and therapeutic strategies and interventions that support all childrenÂ’s sense of belonging and can be adopted by practitioners. It addresses the interrelated factors that impact childrenÂ’s sense of belonging such as race, gender, expression of sexual orientation, religion and disabilities. It will help develop practitionersÂ’ awareness of current social and educational issues including LGBT+ topics, the changing family unit, relationships, misogyny and toxic masculinity, meditation and mindfulness as well as the importance of children connecting with nature and transformative activism. The chapters adopt a theoretical and practical approach, presenting case studies of good practice, which will create positive and inclusive outcomes, supporting individual growth and community wellbeing.An essential reading for practitioners, including teachers, teaching assistants (continuing professional development), lecturers and social workers, working in early years and primary educational setting, this book would also be suitable as a core and supportive text for students studying on a variety of undergraduate ... Unknown localization key: "more"

Objev podobné jako Principles and Practice to Help Young Children Belong

Filled with “moving water” and intuitive leaps, The Theory and Practice of Rivers is an elegy for Harrison’s sixteen-year-old niece.The Theory & Practice of Rivers by Jim Harrison returns to print as a celebratory, stand-alone volume in this new edition. In her heartfelt and powerful introduction, Rebecca Solnit calls this collection both elegy (inspired by the death of Harrison’s sixteen-year-old niece) and “loose memoir” (filled with thoughts that leap intuitively across subjects, recalling myriad experiences, places, and encounters). We see the past made real as images of a handwritten draft of the title poem invoke Harrison on the page. As Outside magazine puts it, The Theory & Practice of Rivers is filled with “moving water, the search for consolation and meaning in the sublime rightness of wild landscape.” Anchored by a long poem sequence seated at its heart, this contemporary classic speaks to the rivers and cascades in all of us, the motion by which our lives are determined.

Objev podobné jako The Theory and Practice of Rivers - Jim Harrison

Taking a detail-oriented, yet holistic approach to the body is the underpinning of craniosacral osteopathy. This richly illustrated guide, which focuses on the jaw joint, TMJ and mouth disorders disorders, and the facial skull, will help you understand how specific dysfunctions arise, but also how they interrelate to wider patterns of dysfunction. Further chapters cover palpatory procedures, including examples of best practice, and guidance in training your palpatory perception. With precise anatomical diagrams to illustrate each craniosacral technique, this resource provides a strong foundation for any successful cranial osteopathic practice.

Objev podobné jako Cranial Osteopathy: Principles and Practice - Volume 1 - Torsten Liem

Principles and Practices of Bar and Beverage Management: raising the bar is a comprehensive text and resource book designed to explain the latest developments in and new complexities of managing modern bars- be they stand alone or part of larger institutions such as hotels and resorts. Consumer expectations have changed and a bar today must deliver an integrated social experience in a safe modern environment, which also offers the latest products and services in a professional and engaging fashion. Against a background of increasing competition and an increasingly sophisticated customer base this text has been designed to support the bar and beverage skills of students and professionals. It will be the primary reference source in meeting the professional skills and development needs of those who aspire to a career in the bar, restaurant and hospitality industry. It gives the reader-* A complete guide to every aspect of bar management from customer care, marketing, beverages and beverage management, the economic context and bar technology- to key issues of health and safety;* A well defined pedagogic structure giving objectives and learning outcomes, discussion points, further reading and end of chapter summaries;* Links to relevant web, visual and audio- resources;* A clear logical ... Unknown localization key: "more"

Objev podobné jako Principles and Practices of Bar and Beverage Management

This is a core text for anyone training to be (or working as) an internal or external quality assurer in the further education and skills sector. It has all the information you need to work towards the quality assurance units for qualifications such as: The Certificate and Diploma in Education and Training, or the quality assurance units of the Learning and Development (TAQA) qualification. The book takes you through all the information you need to know, opening up the topic for learning in an easily accessible way. Interactive activities are included throughout, and real examples of quality assurance in practice are included. The book also includes examples of completed internal and external quality assurance documents. It is a comprehensive text, covering: ·         principles of internal and external quality assurance ·         planning quality assurance activities ·         carrying out quality assurance activities ·         risk management ·         making decisions and providing feedback ·         record keeping ... Unknown localization key: "more"

Objev podobné jako Principles and Practices of Quality Assurance - Ann Gravells

World-renowned yoga master Erich Schiffmann now offers an easy-to-follow, exciting new technique - the first to combine hatha yoga and meditation - to all who are seeking healthful beauty and inner peace. Through simple instruction and essential illustrations, Yoga reveals more than one hundred poses and yoga routines for all levels of ability that will slow or even reverse aging, increase stamina and strength, and slim and tone the body; a complete program of meditation to promote self-realization, decrease stress, and promote creativity and love; yoga''s secrets of stillness and movement that will enable you to radiate energy and feel an inner luminescence throughout your body; exercises that will awaken joy, allowing you to feel good about yourself and experience happiness; and techniques for mindful breathing and conscious physical immobility to wonderfully transform your perception of yourself and your world. Discover how to feel balanced, centred, and coordinated, increase flexibility, eliminate pain, and become free of life''s negativity through the spirit and practice of Yoga.

Objev podobné jako Yoga The Spirit And Practice Of Moving Into Stillness - Erich Schiffmann

This greatly expanded, co-authored, two-volume text provides a comprehensive introduction and explanation of both the theory and practice of modern antenna measurements, from their most basic postulates and assumptions, to the intricate details of their applications in various demanding modern measurement scenarios.Starting with an initial examination of the properties of antennas that allow them to enhance the free-space interaction of electronic systems, the authors then introduce direct far-field and indirect far-field forms of antenna measurements and their various implementations. Detailed descriptions are given of the direct far-field measurement technique CATR (Compact Antenna Test Ranges), Body-Centric measurements, and detailed developments of standard planar, cylindrical, spherical and non-canonical near-field techniques; and includes a through treatment of near-field range error budgets which are an indispensable part of antenna metrology. The books conclude with recent advances in measurement techniques such as aperture diagnostics, phase-less antenna metrology, error correction, and range multi-path suppression techniques. Extensive examples illustrate the concepts and techniques covered.This second edition is thoroughly expanded and now includes new chapters on near-field to far-field transforms from non-canonical surfaces, electromagnetic modelling of CATRs and near-field antenna measurement systems. In addition, there is an expanded chapter on coordinate systems, polarization basis and antenna pattern plotting ... Unknown localization key: "more"

Objev podobné jako Theory and Practice of Modern Antenna Range Measurements - John McCormick, Clive Parini, Thomas Eibert, Stuart Gregson, Daniel Janse van Rensburg

This book provides a comprehensive guide to how marketing, supply chain, and production operations can be improved using deep learning and reinforcement learning methods, as well as their combination with traditional analytics and optimization approaches. The book is written for enterprise data scientists and analytics managers, and will also be useful for graduate students in operations research and applied statistics.The Theory and Practice of Enterprise AI is divided into five parts. Part I introduces basic concepts of enterprise decision automation and presents relevant deep and reinforcement learning methods. Part II presents recipes for customer analytics and personalization. Part III describes search and recommendation solutions that extensively leverage content data such as texts and images. Part IV discusses methods for price optimization and inventory management. Finally, Part V presents blueprints for anomaly detection and visual inspection that help to improve production and transportation operations. Python code examples are provided in the complementary online repository to support the reader''s understanding of the implementation details.

Objev podobné jako The Theory and Practice of Enterprise AI - Ilya Katsov

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

This sixth edition provides an essential introduction to the major theoretical approaches in counselling and psychotherapy today. Comprehensive and accessible, it now includes two brand new chapters on Mindfulness and Positive Therapy, as well as additional content on ethics, on new developments in each approach, including the latest research and updated references. Following a clearly-defined structure, each chapter describes the origin of the therapeutic approach, a biography of its originator, its theory and practice, discusses case material and further developments, and suggests further reading. Each chapter also contains review and personal questions. Richard Nelson-Jones′ authoritative and practical textbook is the ideal companion for students on introductory courses and those embarking on professional training.

Objev podobné jako Nelson-Jones' Theory and Practice of Counselling and Psychotherapy - Richard Nelson-Jones

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

Objev podobné jako Business-to-Business Marketing - Helen McGrath, Ross Brennan, Louise Canning

Written by bestselling author Ann Gravells, this is the complete go-to guide for anyone wanting to be (or working as) a teacher or trainer in the further education and skills sector, in the UK and beyond. It has all the information you need to work towards a qualification such as the Award, Certificate or Diploma in Education and Training. It is also relevant to anyone taking a Train the Trainer course, or an international teaching qualification.The book takes you through all the information you need to know, opening up the topic for learning in an easily accessible way. Interactive activities are included throughout, along with real examples of teaching and training in practice. The book also includes examples of completed teaching documents.This is a comprehensive text, covering: The role of a teacher/trainer Factors contributing to learning Planning and facilitating learning for groups and individuals Using technology and resources to support learning Assessing learning Quality assurance Evaluation, reflection, and continuing professional development (CPD)Â Preparing for a micro-teach session and teaching/observed practice Â

Objev podobné jako Principles and Practices of Teaching and Training - Ann Gravells

As more of our lives are spent interacting digitally — sending and receiving payments, interacting on social media, using certified delivery, playing games online, and generally participating in the digital world — the fair exchange of our digital belongings becomes increasingly essential.This book delves into the theory of fair exchange, from the historic to the cutting-edge, and presents a unified framework for understanding fair exchange protocols. Every exchange starts with a handshake, which is followed by four additional operations: deposit; verification; synchronization; and release or restoration. The environments in which these operations take place determine the properties of the resulting protocol, and the characteristics of the items that can be exchanged.Existing protocols are examined through this framework, including escrow-based protocols, optimistic protocols, and gradual release protocols. A new family of fair exchange protocols is developed which make use of attestables, a novel interface for exfiltration-resistant computing. An attestable-based protocol called FEWD is also introduced and several variations are described which are suitable for the exchange of different classes of items.Finally, a number of special topics for fair exchange are introduced, including legal issues that can emerge in practical applications of fair exchange, a legal analysis of the basic operations of ... Unknown localization key: "more"

Objev podobné jako Fair Exchange: Theory And Practice Of Digital Belongings - Carlos Molina-jimenez, Jon Crowcroft, Hazem Danny Nakib, Dann R Toliver

What does a musical theatre choreographer actually do? They just ''make up the steps'', right? This book firstly debunks the misunderstandings around what musical theatre choreographers actually do, demonstrating their need to have an in-depth understanding of storytelling, music theory, performance practices and plot structure in order to create movement that enhances and enlivens the musical. Secondly, it equips the musical theatre choreographer with all the tools needed to create nuanced, informed and inspired movement for productions, through structured activities that build specific skills (such as ''notating the script'' and ''scoring the score'').Traditionally, this training has been something of a series of secrets, passed from mentor to apprentice. The author demystifies the process to make the previously undisclosed “tricks of the trade” accessible to all choreographers, everywhere. Covering the entire process of choreographing a musical from the first script reading to the final curtain call, this book makes case for the absolute integrity of the choreographer to any musical theatre production and sets out the theoretical principles of choreography alongside the practical application during every step of the production process.

Objev podobné jako The Art and Practice of Musical Theatre Choreography - Cassie Abate

The only all-encompassing guide to the law relating to international finance, this book is based on the author's university courses, referencing nearly all of the world's 320 jurisdictions - the first time the topic has been dealt with on such a worldwide comparative basis. Â Covering the three principal approaches - the policies of the law, the legal rules and the practical transactions - the book ensures students are presented with doctrine, data and deals, each of which throws light on the other. Students receive a panoramic view of international finance which not only has practitioner-based deals, but also elucidates the law on a global basis without being tied to any single jurisdiction. Â Contents include: Introduction to financial law. Jurisdictions of the world. Principles of world insolvency law. Bank term loans and syndicated credits. International bond issues and capital markets. Trusts in financial transactions. Set-off and netting. Payment and securities clearing systems. Security interests and title finance. Special financings: projects, acquisitions, real property, ships, aircraft. Securitisations. Derivatives. Regulation of international finance. Conflict of laws and international finance. Conclusion. Â Jurisdiction: International

Objev podobné jako The Law and Practice of International Finance - Philip Wooderson

Written to Eurocode 7 and the UK National AnnexUpdated to reflect the current usage of Eurocode 7, along with relevant parts of the British Standards, Pile Design and Construction Practice, Sixth Edition maintains the empirical correlations of the original—combining practical know how with scientific knowledge —and emphasizing relevant principles and applications of soil mechanics and design. Contractors, geotechnical engineers and engineering geologists responsible for designing and constructing piled foundations can find the most current types of pile, piling equipment, and relevant methods in this latest work. The book summarizes recent changes, including new codified design procedures addressing design parameters and partial safety factors. It also presents several examples, many based on actual problems.Broad and Comprehensive In Its Coverage　Contains material applicable to modern computational practiceProvides new sections on the construction of micropiles and CFA piles, pile-soil interaction, verification of pile materials, piling for integral bridge abutments, use of polymer stabilising fluids, and moreIncludes calculations of the resistance of piles to compressive loads, pile groups under compressive loading, piled foundations for resisting uplift and lateral loading, and the structural design of piles and pile groupsCovers marine structures, durability of piled foundations, ground investigations, and pile testingAddresses miscellaneous problems such as machinery foundations, ... Unknown localization key: "more"

Objev podobné jako Pile Design and Construction Practice - John Woodward, Michael Tomlinson

Kniha - anglicky, brožovaná bez přebalu matná An updated 25th anniversary edition of this leading coaching book, which has sold more than one million copies to date.

Objev podobné jako Coaching for Performance: The Principles and Practices of Coaching and Leadership (1473658128)

Drive critical, engaged learning and advanced skills development. Enabling comprehensive, rounded understanding, the student-centred approach actively develops the sophisticated skills key to performance in Paper 2. Developed directly with the IB for the new 2015 syllabus, this Course Book fully supports the new comparative approach to learning.Cover the new syllabus in the right level of depth, with rich, thorough subject contentDeveloped directly with the IB, with the most comprehensive support for the new syllabus with complete support for the comparative approachTruly engage learners with topical, relevant material that convincingly connects learning with the modern, global worldStreamline your planning, with a clear and thorough structure helping you logically progress through the syllabusBuild the advanced-level skills learners need for Paper 2, with the student-led approach driving active skills development and strengthening exam performanceIntegrate approaches to learning with ATLs like thinking, communication, research and social skills built directly into learningHelp learners think critically about improving performance with extensive examiner insight and samples based on the latest exam formatBuild an advanced level, thematic understanding with fully integrated Global Contexts, Key Concepts and TOK Also available as an Online Course Book

Objev podobné jako Causes and Effects of 20th Century Wars - David Smith

Learn key concepts of linear algebra to equip yourself in your studies and future career. Linear Algebra and Its Applications 6th edition by Steven R. Lay, Judi J. McDonald and David C. Lay is an excellent introductory guide to the principles and foundations of practical linear algebra. With its learner-friendly approach, the textbook starts with easier material, building confidence by introducing typically challenging concepts early on and gradually developing them. The book revisits those concepts throughout, ensuring you do not become overwhelmed when abstract concepts are introduced, as you progress with your learning. The latest edition provides new and revised content, with a range of features, including: A broad range of introductory vignettes, application examples, and online resources New material and topics to consolidate and enhance your understanding of the subject New, modernised applications to prepare your learning of the most innovative topics, such as machine learning, Artificial Intelligence, and digital signal processing With an array of exercises and questions to support your learning, this textbook provides the tools you need to build on your understanding of linear algebra and succeed in your studies. Also available with MyLab® Math MyLab is the teaching and learning platform that empowers you to ... Unknown localization key: "more"

Objev podobné jako Linear Algebra and Its Applications, Global Edition - David Lay, Steven Lay, Judi McDonald

Covering the full range of clinical concerns encountered by today’s plastic surgeons, Michigan Manual of Plastic Surgery, Third Edition, remains a portable, practical manual in this fast-changing field. Editors David L. Brown, Widya Adidharma, and Geoffrey E. Hespe, use an easy-to-follow bulleted format to provide expert guidance on fundamental principles and techniques of plastic surgery for skin and soft tissue lesions, the head and neck, facial reconstruction, craniofacial concerns, aesthetic surgery, and surgeries of the breast, hand and upper extremity, trunk, lower extremity, genitalia, and burns. Offers thoroughly revised chapters throughout, including updated information on flap anatomy, lymphedema, rhinoplasty, and emerging trends in plastic surgery Contains new chapters on pelvic gender affirming surgery, breast reduction and top surgery, and expansion of related chapters Provides first-ever section headings and colored tabs for easy navigation Covers content that corresponds to topics on plastic surgery in-service and specialty board examinations, and highlights material covered on the In-Service Exam Written by residents in the University of Michigan’s renowned plastic surgery training program, with contributions from senior residents in related fields including general surgery, oral and maxillofacial surgery, otolaryngology, orthopaedics, neurosurgery and urology ​Enrich Your eBook Reading Experience Read directly on your preferred device(s), such ... Unknown localization key: "more"

Objev podobné jako Michigan Manual of Plastic Surgery - David L., MD Brown, Widya, MD Adidharma, Geoffrey Eckerson, MD Hespe

For adapted physical education, evidence-based strategies help educators develop dynamic, inclusive programs for individuals with disabilities. The resource highlights culturally responsive, trauma-sensitive methods, tech integration, behavioral supports, safety protocols, and legal guidelines for effective learning environments.

Objev podobné jako Principles and Methods of Adapted Physical Education - Elizabeth Foster, Melissa Bittner, Laurie Zittel, Kristi Roth, Jean Pyfer