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For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Objev podobné jako Essentials of Marketing Research, Global Edition - David Birks, Peter Wills, Naresh Malhotra

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.

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For corporate finance or financial management courses. Practice and connect to real-world financial decisions Fundamentals of Corporate Finance offers a practical introduction to modern-day core finance principles. The text arms students with a problem-solving methodology, real-life financial management practices, and an overarching valuation framework that they can apply in their future careers. Updated with new data, examples and exercises, the 6th Edition gives students the opportunity to practice and apply course concepts. It also connects them to the latest financial issues and policy in today''s world of business.

Objev podobné jako Fundamentals of Corporate Finance -- Global Edition - Jonathan Berk, Peter DeMarzo, Jarrad Harford

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Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

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For undergraduate courses in International Financial Management, International Business Finance, or International Finance. Real-world examples introduce readers to global financial management strategy Fundamentals of Multinational Finance helps prepare tomorrow''s business leaders to comprehend global markets and lead organizations through a constantly changing global environment. Via illuminating case studies and real-world examples, readers are introduced to the fundamental concepts and tools necessary to implement an effective global financial management strategy. The 7th Edition reflects the juxtaposed forces of an increasingly digital global marketplace and a resurgence of nationalist culture and identity. Financial forces, markets, and management are in many ways at the crux of this challenge. This edition reflects a business world trying to find a new balance between business startups like the micro-multinational, a maturing China, a separatist Britain (Brexit), and an attempt by governments globally to channel, regulate (and tax) multinational firms that continue to grow in stature and strength. Also available with MyLab Finance MyLabâ„¢ Finance is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better ... Unknown localization key: "more"

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Learn key concepts of linear algebra to equip yourself in your studies and future career. Linear Algebra and Its Applications 6th edition by Steven R. Lay, Judi J. McDonald and David C. Lay is an excellent introductory guide to the principles and foundations of practical linear algebra. With its learner-friendly approach, the textbook starts with easier material, building confidence by introducing typically challenging concepts early on and gradually developing them. The book revisits those concepts throughout, ensuring you do not become overwhelmed when abstract concepts are introduced, as you progress with your learning. The latest edition provides new and revised content, with a range of features, including: A broad range of introductory vignettes, application examples, and online resources New material and topics to consolidate and enhance your understanding of the subject New, modernised applications to prepare your learning of the most innovative topics, such as machine learning, Artificial Intelligence, and digital signal processing With an array of exercises and questions to support your learning, this textbook provides the tools you need to build on your understanding of linear algebra and succeed in your studies. Also available with MyLab® Math MyLab is the teaching and learning platform that empowers you to ... Unknown localization key: "more"

Objev podobné jako Linear Algebra and Its Applications, Global Edition - David Lay, Steven Lay, Judi McDonald

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

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Gain a strong foundation in the theory and practice of Behavioural Neuroscience with this comprehensive text. Foundations of Behavioral Neuroscience, 10th edition, Global Edition, by Neil R. Carlson and Melissa A. Birkett, offers a concise yet comprehensive introduction to behavioural neuroscience. Incorporating a good balance of human and animal studies, the authors expertly guide you through the subject helping you grasp the key concepts. The text ensures you are well equipped with strong theoretical knowledge, but also teaches you how to apply theory and research findings to real life, as well as how to better understand your own behaviour. The 10th edition brings with it fresh perspectives from new co-author Melissa Birkett, as well as incorporating the latest studies in this rapidly changing field. Additions to this version include a new chapter on movement added in response to faculty feedback. Perfect for courses in Physiological Psychology or Biopsychology, this text will equip you with the skills to excel in your course. Organise your students'' learning and improve results with the Revel® Edition for this text. The interactive, digital, and mobile learning environment that replaces the traditional printed text and empowers students to actively participate in learning. More than a digital ... Unknown localization key: "more"

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For MBA/graduate students taking a course in corporate finance. An emphasis on modern theory blended with practice elevates students’ financial decision making Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance textbooks. Corporate Finance: The Core, 5th Edition blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. Students have the opportunity to “practice finance to learn finance” by solving quantitative business problems like those faced by today’s professionals. With built-in resources to help students master the core concepts, students develop the tools they need to make sound financial decisions in their careers. Corporate Finance: The Core, 5th Edition fits programs and individual professors who desire a streamlined book that is specifically tailored to the topics covered in the first one-semester course. For those who would like to use a text in a two semester, or more course, please see Corporate Finance, 5th Edition by the same authors. This title is also available digitally as a standalone Pearson eText, or via MyLab Finance, which includes the Pearson eText. These options give students affordable access to learning ... Unknown localization key: "more"

Objev podobné jako Corporate Finance: The Core, Global Edition - Jonathan Berk, Peter DeMarzo

Instruction on operating system functionality with examples incorporated for improved learning With the updating of Silberschatz's Operating System Concepts, 10th Edition, students have access to a text that presents both important concepts and real-world applications. Key concepts are reinforced in this global edition through instruction, chapter practice exercises, homework exercises, and suggested readings. Students also receive an understanding how to apply the content. The book provides example programs written in C and Java for use in programming environments.

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For courses in Precalculus. The Rule of Four: A Balanced Approach Precalculus: Graphical, Numerical, Algebraic provides a balanced approach to problem solving and a consistent transition from Precalculus to Calculus. A principal feature of this text is the balance among the algebraic, numerical, graphical, and verbal methods of representing problems: the rule of 4. This approach reinforces the idea that to understand a problem fully, students need to understand it algebraically as well as graphically and numerically. The 10th Edition, Global Edition, introduces graphing technology as an essential tool for mathematical discovery and effective problem solving. This edition also features a full chapter on Statistics to help students see that statistical analysis is an investigative process. MyLab® Math is not included. Students, if Pearson Pearson MyLab Math is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson Pearson MyLab Math should only be purchased when required by an instructor. Instructors, contact your Pearsonre presentative for more information.

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For corporate finance courses. Modern theory blended with practice to elevate your financial decision making Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. Students can “practice finance to learn finance” by solving problems like those faced by today''s professionals. The 6th Edition features the latest research, data, events and technologies to help students develop the tools they need to make sound financial decisions.

Objev podobné jako Corporate Finance, Global Edition - Jonathan Berk, Peter DeMarzo

The “bible” of risk management—fully updated for an investing landscape dramatically altered by social and technological upheavalsWhen it was first published in 2005, The Essentials of Risk Management became an instant classic in risk management. Now, the authors provide a comprehensively updated and revised edition to help you succeed in a world rocked by unprecedented changes.Combining academic research with real-world applications, this bestselling guide provides the expert insights that has made it so popular for so many years, covering the most effective ways to measure and transfer credit risk, increase risk-management transparency, and implement an organization-wide enterprise risk management approach. In addition, it covers a wide range of new issues, including:Fallout from the COVID pandemicNew emerging risks associated with digital financeThe effect of climate change on risk managementGame-changing new technologies like machine learning, artificial intelligence, and distributed ledger technologyThe definitive resource for quantifying risk versus return, The Essentials of Risk Management delivers everything you need to safeguard your investments in today’s economy.

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For one- or-two-semester courses in business statistics. Give students the statistical foundation to hone their analysis skills for real-world decisions Basic Business Statistics helps students see the essential role that statistics will play in their future careers by using examples drawn from all functional areas of real-world business. Guided by principles set forth by ASA’s Guidelines for Assessment and Instruction (GAISE) reports and the authors’ diverse teaching experiences, the text continues to innovate and improve the way this course is taught to students. The 14th Edition includes new and updated resources and tools to enhance students’ understanding, and provides the best framework for learning statistical concepts. MyLabTM Business Statistics is not included. Students, if MyLab Business Statistics is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Business Statistics should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Business Statistics MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

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Thelong-anticipated revision of ArtificialIntelligence: A Modern Approach explores the full breadth and depth of the field of artificialintelligence (AI). The 4th Edition brings readers up to date on the latest technologies,presents concepts in a more unified manner, and offers new or expanded coverageof machine learning, deep learning, transfer learning, multi agent systems,robotics, natural language processing, causality, probabilistic programming,privacy, fairness, and safe AI.

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For courses inIntroductory Statistics. Encourages statistical thinking using technology, innovative methods, and a sense of humour Inspired by the 2016GAISE Report revision, Stats: Data and Models, 5th Edition byDe Veaux, Velleman, and Bock uses innovative strategies to help students think critically about data, while maintaining the book’s core concepts, coverage, and most importantly, readability. The authors make it easier for instructors to teach and for students to understand more complicated statistical concepts later in the course (such as the Central Limit Theorem).In addition, students get more exposure to large data sets and multivariate thinking, which better prepares them to be critical consumers of statistics in the 21st century. The 5th Edition’s approach to teaching Stats: Data and Models is revolutionary, yet it retains the book''s lively tone and hallmark pedagogical features such as its Think/Show/Tell Step-by-Step Examples. Also available with MyLab Statistics MyLabTMStatistics is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Statistics personalizes the learning experience and improves results for each student. With MyLab Statistics and Stat Crunch, an integrated web-based statistical software program, students learn the skills they need to interact ... Unknown localization key: "more"

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Callister's Materials Science and Engineering: An Introduction, 10th Edition promotes student understanding of the three primary types of materials (metals, ceramics, and polymers) and composites, as well as the relationships that exist between the structural elements of materials and their properties.

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Far and away the best narrative of western architecture in existence...it stands out as an intellectual triumph. - Sir John SummersonIn this highly acclaimed, classic reference work David Watkin traces the history of western architecture from the earliest times in Mesopotamia and Egypt to the late twentieth century. For this seventh edition, revising author Owen Hopkins provides a new introduction contextualizing Watkin''s approach. The final chapter on the twenty-first century has been completely rewritten by Hopkins, who brings the story right up to date with the inclusion of such topics as re-use, digital cities and virtual architecture.

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For courses in Introductory Statistics. Uses innovative methods, technology, and humor to encourage statistical thinking Intro Stats, 6th Edition by De Veaux/Velleman/Bock uses inventive strategies to help students think critically about data, while maintaining the book''s core concepts, coverage, and readability. By using technology and simulations to demonstrate variability at critical points throughout the course, the authors make it easier for instructors to teach and for students to understand more complicated statistical concepts later in the course. This revision includes several enhancements, enriching material with greater use of the authors'' signature tools for teaching about randomness, sampling distribution models, and inference. Current discussions of ethical issues have been added throughout, and each chapter now ends with a student project that can be used for collaborative work. This title is also available digitally as a standalone Pearson eText, or via MyLab Statistics, which includes the Pearson eText. Contact your Pearson rep for more information. MyLab® empowers you to reach every student. This flexible digital platform combines unrivaled content, online assessments, and customizable features so you can personalize learning and improve results. Learn more about MyLab Statistics. Pearson eText is an easy-to-use digital textbook available within MyLab Statistics that lets students read, ... Unknown localization key: "more"

Objev podobné jako Intro Stats, Global Edition - David Bock, Richard De Veaux, Paul Velleman

Prepare future managers with an understanding of HR skills. Managing Human Resources gives future managers a solid business understanding of human resource management skills. The approach used in this text makes human resources relevant to anyone who has to deal with HR issues in the workplace, even those who do not hold the title of manager. The 8th Edition is updated to include new introductory vignettes, new case studies, and a focus on emerging trends in HR.

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For courses in Human Physiology Don’t just study—visualise, explore and solve problems in human physiology with Principles of Human Physiology! Principles of Human Physiology, 6th Edition uses a precise and clear-cut writing style to offer lasting comprehension for Human Physiology students, extending to real-life application in the field. The 6th Edition provides essential digital resources to foster critical thinking and problem-solving skills. The exceptional art program is consistent, scientifically accurate, and visually appealing. Stanfield’s renowned flexible pedagogy allows instructors to choose what is essential to students when mapping out their course.

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For courses in cooking and food prep. Market-leading cooking text For over two decades, On Cooking: A Textbook of Culinary Fundamentals has prepared students for successful careers in the culinary arts. Clear and comprehensive, this best-selling text teaches the “hows” and “whys” of cooking and baking principles, while providing step-by-step instructions, visual guidance, and recipes to clarify techniques. The 6th Edition expands its “fundamentals” approach, reflects key trends, and adds information on healthy cooking, sous-vide, curing, and smoking, plus dozens of new recipes and more than 200 new photographs. MyLab® Culinary is not included. Students, if MyLab Culinary is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Culinary should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako On Cooking: A Textbook of Culinary Fundamentals, Global Edition - Alan Hause, Sarah Labensky, Priscilla Martel

This insightful, wide-ranging book surveys the applied arts and industrial design from the eighteenth century to the present day, exploring the dynamic relationship between design and manufacturing, and the technological, social and commercial contexts in which this relationship has developed.Extensively revised and expanded for this second edition, History of Modern Design is an inclusive, well-balanced introduction to a field of increasing scholarly and interdisciplinary research, and provides students in design with historical perspectives of their chosen fields of study.

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Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

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Become a Spanish verb virtuoso with this unbeatable reference!The Big Red Book of Spanish Verbs is the most comprehensive resource available for learning and mastering Spanish verbs. Designed for beginning through advanced learners, this indispensable guide will help you conjugate verbs with ease, enabling you to communicate in Spanish confidently.Inside you will find:555 fully conjugated verbs, listed alphabetically More than 5,000 example sentences with mini-dialogsNumerous contextual examples for each verb The Top 50 verbs, with clearly distinguished range of usage More than 2,300 verbs cross-referenced to conjugation models A handy guide to deciphering irregular verb formsGet a feeling for the many senses of llevar, just one example of the comprehensive coverage you get in The Big Red Book of Spanish Verbs:to take / to carry¿Me llevas de compras? Will you take me shopping?Si tú llevas todos los paquetes. If you carry all the packages.to leadLlevan una vida muy emocionante. They lead a very exciting life.to take timeEl proyecto llevará mucho tiempo. The project will take a lot of time.llevar + gerund to have been doing somethingLlevan un mes haciendo la encuesta. They''ve been doing the survey for a month.to wearMiguel llevaba una corbata roja. Miguel wore a red tie.to haveEsta ... Unknown localization key: "more"

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Rebellion and invasion plunge Britannia into the Dark Ages. Chaos and terror stalk the land, the King slain by traitors, the great Sword of Power vanished beyond the Circle of Mist.Saxons, Angles, Jutes and Brigante tribesman mass together to destroy the realm, aided by the powers of the Witch Queen and the Lord of the Undead. Against them stands a weakling boy, and an old mountain warrior.But the boy has the blood of kings, and the warrior is Culain, the legendary Lord of the Lance. And he alone knows the dreaded secret of the Witch Queen.

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Forcourses in cell biology. Connectingfundamental concepts across the world of the cellKnown for its strong biochemistry coverage and clear, easy-to-followexplanations and figures, Becker’s World of the Cell provides abeautifully illustrated, up-to-date introduction to cell biology concepts,processes, and applications. Informed by years of classroom experience in thecell biology course, the text features accessible and authoritativedescriptions of all major principles, as well as unique scientific insightsinto visualization and applications of cell and molecular biology. With the 10thEdition, the authors guide students to make connections throughout cellbiology, and provide questions that encourage students to practice interpretingand analyzing data. Embedded features in Pearson eText add interactivity,walking students through key figures with narrated explanations. Personalizelearning with Mastering Biology with Pearson eTextMastering® empowers youto personalize learning and reach every student. This flexible digital platformcombines trusted content with customizable features so you can teach yourcourse your way. And with digital tools and assessments, students become activeparticipants in their learning, leading to better results. PearsoneText is an easy-to-use digital textbook available within Mastering that letsstudents read, highlight, take notes, and review key vocabulary all in oneplace. If you’re not using Mastering, students can purchase Pearson eText ontheir own or you can assign it as a course to schedule ... Unknown localization key: "more"

Objev podobné jako Becker's World of the Cell, Global Edition - Hardin Jeff, Gregory Bertoni, Lewis Kleinsmith

* This best selling text prepares students to formulate and solve material and energy balances in chemical process systems and lays the foundation for subsequent courses in chemical engineering. * The text provides a realistic, informative, and positive introduction to the practice of chemical engineering.

Objev podobné jako Felder's Elementary Principles of Chemical Processes, Global Edition - Lisa G. Bullard, Ronald W. Rousseau, Richard M. Felder

Clear, comprehensive, and trusted, Bryman''s Social Research Methods has supported over a quarter of a million students through their research methods course and research project. Spanning theory and practice and covering quantitative, qualitative, and mixed methods, this bestselling text offers unrivalled coverage of the whole research process.The authors have worked closely with lecturers and students in thoroughly updating the sixth edition to reflect the current social science landscape, and carefully streamlining content to make it relevant and appealing to today''s students. As a result, the text''s comprehensive coverage - which includes many new examples and additional material on areas such as social media research and big data - is now even clearer, more focused, and easier to navigate.In addition to many new examples of published research, this edition features the insights of a panel of recent graduates from their experiences of researching a variety of fascinating topics, including attitudes towards the LGBT+ community on social media, the experiences of Pakistani Muslim single mothers, and the impact of screen time on sleep. ''Learn from experience'' boxes in every chapter contain their candid reflections on the successes and challenges of their projects, and their advice for student researchers.Digital formats and resourcesBryman''s Social ... Unknown localization key: "more"

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The essential interaction design guide, fully revised and updated for the mobile age About Face: The Essentials of Interaction Design, Fourth Edition is the latest update to the book that shaped and evolved the landscape of interaction design.

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As seen in Malcolm Gladwell’s Blink—the modern, groundbreaking classic on effective decision making. How people really make decisions: by drawing on prior experience and using a combination of intuition and analysis. We have all seen images of firefighters rescuing people from burning buildings and paramedics treating bombing victims. How do these individuals make the split-second decisions that save lives? Most studies of decision making, based on artificial tasks assigned in laboratory settings, view people as biased and unskilled. In this modern classic, Gary A. Klein proposes a naturalistic approach to decision making, which views people as gaining experience that then enables them to use a combination of intuition and analysis to make decisions. To illustrate this approach, Klein tells stories of people—from pilots to chess masters—acting under such real-life constraints as time pressure, high stakes, personal responsibility, and shifting conditions. Since its publication, Sources of Power has been enormously influential. The book has sold more than 50,000 copies, has been translated into six languages, has been cited in professional journals that range from Journal of Marketing Research to Journal of Nursing, and is mentioned by Malcolm Gladwell in Blink. Author Gary Klein has collaborated with Nobel laureate Daniel Kahneman and ... Unknown localization key: "more"

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For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

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Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

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Develop the necessary skills and knowledge for successful business management Essentials of Entrepreneurship and Small Business Management, 9th edition, Global Edition, by Norman M. Scarborough and Jeffrey R. Cornwall, teaches you how to launch and successfully manage a small business. The text takes a practical approach to entrepreneurship, equipping you with the tools and critical-thinking skills necessary for success, dissecting case studies, examining successes and failures in the context of the market, and observing the tactics used by successful small businesses today. Packed with learning features, this book is perfect for courses on small business management, or as a guide to those thinking about building a small business. Pair this text with MyLab® Entrepreneurship. MyLab is the teaching and learning platform that empowers you to reach every student. If you would like to purchase the physical text and MyLab® Entrepreneurship, search for:  9781292266121 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition plus MyLab Entrepreneurship with Pearson eText. Package consists of:  9781292266022 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition 9781292266077 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition MyLab® Entrepreneurship 9781292266084 Essentials of Entrepreneurship and Small Business Management, Global Edition, 9th Edition ... Unknown localization key: "more"

Objev podobné jako Essentials of Entrepreneurship and Small Business Management, Global Edition - Jeffrey Cornwall, Norman Scarborough

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the ... Unknown localization key: "more"

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Objev podobné jako Essentials of Global Marketing - Svend Hollensen

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.

Objev podobné jako Marketing Research - David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

The new edition of the best-selling text, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches by John W. Creswell and co-author J. David Creswell, continues the pioneering tradition of providing clear and concise instruction for understanding research and developing proposals for all three approaches. This classic text walks students through research methods, starting with a preliminary consideration of philosophical assumptions, continuing with a review of the literature, an assessment of the use of theory in research approaches, and ending with reflections about the importance of writing and ethics in scholarly inquiry in a way that is applicable to all types of research. Coverage of key elements of the research process helps readers organize and develop their research project, giving specific attention to each methodological approach. The book has been lauded for its language and tone, which are both accessible and inviting. Students keep and continue to use this text as a resource throughout their studies, once the specific class is over. The Sixth Edition includes more coverage of community-based participatory research, comparisons of qualitative and quantitative research, an expanded glossary with basic terms, updated examples of social, behavioral, and health research, new coverage of ethical requirements, updated APA 7th edition ... Unknown localization key: "more"

Objev podobné jako Research Design - International Student Edition - John W. Creswell, J. David Creswell

For undergraduate courses in services marketing Learn how to create value through customer connections and engagement As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

Objev podobné jako Essentials of Services Marketing - Jochen Wirtz

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.New to this Edition:- Expanded coverage of qualitative analysis, now with its own dedicated chapter- Fresh material on hot topics such as big data analytics, social media listening and data visualization- Updated content on online surveys, online group discussions and online samples, as well as data protection legislation- Added ''Industry Viewpoint'' features setting out the latest thinking from practitioners on important topics- New author video introductions to each chapter and ''Careers in Marketing Research'' ... Unknown localization key: "more"

Objev podobné jako Marketing Research - Alan J. Wilson

This best-selling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry.  New to this Edition:  Updated discussion on designing a proposal for a research project and on the steps in designing a research study Additional content on epistemological and ontological positioning in relation to the research question and chosen methodology and method Additional updates on the transformative worldview Expanded coverage on specific approaches such as case studies, participatory action research, and visual methods Additional information about qualitative and quantitative data analysis, social media, online qualitative methods, and mentoring and reflexivity in qualitative methods Incorporation of action research and program evaluation in mixed methods and coverage of the latest advances in the mixed methods field Additional information about causality and its relationship to statistics in quantitative methods Incorporation of writing discussion sections into each of the three methodologies An invaluable guide for students ... Unknown localization key: "more"

Objev podobné jako Research Design - International Student Edition - John W. Creswell, J. David Creswell

When Kate L. Turabian first put her famous guidelines to paper, she could hardly have imagined the world in which today’s students would be conducting research. Yet while the ways in which we research and compose papers may have changed, the fundamentals remain the same: writers need to have a strong research question, construct an evidence-based argument, cite their sources, and structure their work in a logical way. A Manual for Writers of Research Papers, Theses, and Dissertations—also known as “Turabian”—remains one of the most popular books for writers because of its timeless focus on achieving these goals. This new edition filters decades of expertise into modern standards. While previous editions incorporated digital forms of research and writing, this edition goes even further to build information literacy, recognizing that most students will be doing their work largely or entirely online and on screens. Chapters include updated advice on finding, evaluating, and citing a wide range of digital sources and also recognize the evolving use of software for citation management, graphics, and paper format and submission. The ninth edition is fully aligned with the recently released Chicago Manual of Style, 17th edition, as well as with the latest edition of The ... Unknown localization key: "more"

Objev podobné jako A Manual for Writers of Research Papers, Theses, and Dissertations, Ninth Edition - Kate L. Turabian

Get a solid understanding of the major concepts in microbiology with a textbook t hat offers cutting-edge research findings, powerful tools, and visuals. Brock Biology of Microorganisms, Global Edition, 16th Edition is the latest version of the most authoritative textbook in the field, offering powerful, accurate, yet accessible content surrounding the basic concepts of microbiology. The text guides you through the six major themes of microbiology — Evolution, Cell Structure and Function, Metabolic Pathways, Information Flow and Genetics, Microbial Systems, and the Impact of Microorganisms — as outlined by the American Society for Microbiology Conference on Undergraduate Education (ASMCUE). Following a modern robust approach, the book supports your knowledge of the genomics and other omics" maze - concepts that are fundamental to the field and have transformed and revolutionised microbiology. Furthermore, it provides concrete examples of how powerful tools have allowed microbiologists to probe deeper and further into the microbial world than ever before.

Objev podobné jako Brock Biology of Microorganisms, Global Edition - Daniel Buckley, W. Sattley, Michael Madigan, Jennifer Aiyer, David Stahl