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For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.

Objev podobné jako Marketing Research - David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Objev podobné jako Essentials of Marketing Research, Global Edition - David Birks, Peter Wills, Naresh Malhotra

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For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Objev podobné jako Marketing Research: An Applied Orientation, Global Edition - Naresh Malhotra

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.

Objev podobné jako Essentials of Marketing Research ISE - Dana E. Harrison, Robert Bush, Mary Celsi, Joseph Hair, David Ortinau

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.New to this Edition:- Expanded coverage of qualitative analysis, now with its own dedicated chapter- Fresh material on hot topics such as big data analytics, social media listening and data visualization- Updated content on online surveys, online group discussions and online samples, as well as data protection legislation- Added ''Industry Viewpoint'' features setting out the latest thinking from practitioners on important topics- New author video introductions to each chapter and ''Careers in Marketing Research'' ... Unknown localization key: "more"

Objev podobné jako Marketing Research - Alan J. Wilson

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R.Using step-by-step examples throughout, the book is broken down into six core sections: Part 1 covers an introduction to quantitative research methods, and how to get started with SPSS and R; Part 2 covers basic concepts in measurement, data descriptions and distributions; Part 3 discusses hypothesis testing, and basic statistical tests; Part 4 covers regression analysis; Part 5 discusses advanced topics in regression analysis and analysis of variance; and finally Part 6 covers advanced statistical methods. Each chapter contains learning objectives and summaries to structure learning, while breakout boxes provide tips and draw studentsÂ’ attention to dos and donÂ’ts in statistical research. SPSS and R Action Boxes present step-by-step instructions on how to perform statistical tests and procedures with SPSS and R. Review questions prompt self-reflection on concepts taught in each chapter and are complemented by exercises that allow students to put their learning into practice.A very applied text designed to make this complex subject accessible to students with no background in quantitative methods, this book is valuable recommended and core reading for advanced undergraduate and postgraduate students studying Business and Marketing Research ... Unknown localization key: "more"

Objev podobné jako An Introduction to Quantitative Research Methods for Marketing - Ahmad Daryanto

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Covering both quantitative and qualitative methods, this book examines the breadth of modern market research methods for upper level students across business schools and social science faculties. Modern and trending topics including social networks, machine learning, big data, and artificial intelligence are addressed and real world examples and case studies illustrate the application of the methods. This text examines potential problems, such as researcher bias, and discusses effective solutions in the preparation of research reports and papers, and oral presentations. Assuming no prior knowledge of statistics or econometrics, discrete chapters offer a clear introduction to both, opening up the quantitative methods to all students. Each chapter contains rigorous academic theory, including a synthesis of the recent literature as well as key historical references, applied contextualization and recent research results, making it an excellent resource for practitioners. Online resources include extensive chapter bibliographies, lecture slides, an instructor guide and extra extension material and questions.

Objev podobné jako Marketing Research Methods - Jose M. Vidal-Sanz, Mercedes Esteban-Bravo

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Need practical advice on how to do your first qualitative research project? This book will guide you through each step of the research process: from brainstorming ideas and working with your supervisor to navigating the field to writing up your results. Driven by examples from other students’ projects, the book features discussions on translating social problems into research topics, collecting data in the wake of a pandemic, and guidance from Qualitative Data Analysis Software expert Christian Schmieder to help you summarise, categorise, and review qualitative data. A new chapter on how much data you need answers the age-old question: ‘how many interviews or case studies are enough?’It also includes: - Articles and websites to build your bibliography - Questions to test your knowledge - Videos from world-leading qualitative experts - Activities to dig deeper into key concepts and think critically about research - Lessons-learned discussions with other researchers - Exercises to help you choose the right path for your project.  Key features: in addition to the online Silverman Workshops, the book includes top tips, end-of-chapter checklists to test your understanding, and annotated further reading so you can develop your knowledge further.

Objev podobné jako Doing Qualitative Research - David Silverman

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Objev podobné jako Social Media Marketing - Tuten Tracy L.

Learn the techniques and practical tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a thorough introduction to the practice of market and social research. It is structured around the research process – from defining the problem to be researched to communicating the insight which the research produces. An ideal companion for a market research student or anyone doing a research project, the book takes you through data analytics and data mining in a market research context, in addition to explaining the ethical, legal and regulatory context in which research operates. The ‘Industry Insights'' draw real-world examples from successful market research projects in companies such as Formula One, BBC, IBM, PayPal, Twinings and Volvo. There are also examples of research on social issues including the COVID-19 pandemic, anti-social behaviour, HIV/AIDS, cancer support and many more. The new edition supports the MRS Advanced Certificate in Market and Social Research Practice. This is a great applied marketing research text that will be suitable for students going beyond the basics of research and learning about how marketing research works in practice Ben Lowe, Professor of Marketing, Kent Business School, ... Unknown localization key: "more"

Objev podobné jako The Practice of Market Research - Yvonne McGivern

David Beckham Classic je mužská toaletní voda uvedená na trh v roce 2013. Vůni vytvořil parfumér Aurélio Guichard a kombinuje ovocné tóny gin-limetka s kořeněnými a dřevitými akcenty. Produkt je dodáván v elegantním flakonu odpovídajícím image značky.

• Charismatická vůně inspirovaná osobností Davida Beckhama
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Objev podobné jako David Beckham Classic toaletní voda pro muže 100 ml

Hudební CD s posmrtným albem Davida Stypky z roku 2021. Album obsahuje 11 skladeb včetně písní Dýchej, Farmářům a O lítání. Jedná se o fyzické vydání na kompaktním disku.

• Posmrtné album z roku 2021 od Davida Stypky
• Obsahuje 11 skladeb včetně hitů Dýchej a Farmářům
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Objev podobné jako Stypka David: Dýchej - CD (3858425)

David Beckham Instinct je parfémovaná voda pro muže uvedená na trh v roce 2005. Vůně kombinuje svěží citrusové tóny bergamotu s teplými kořeněnými akcenty kardamomu a zemitým podkladem pačuli. Produkt je dodáván v 50ml elegantním flakonu.

• Svěží fougère vůně s citrusovými tóny
• Elegantní flakon s ikonickým designem
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• Vhodná pro každodenní nošení

Objev podobné jako David Beckham Instinct parfémovaná voda pro muže 50 ml

Tubbz kachnička představuje Dr. Davida Bowmana z filmu Vesmírná odysea v podobě 9 cm vysoké figurky. Figurka je vyrobena z PVC s detailním provedením oranžového skafandru. Produkt je určen výhradně pro sběratelské účely a není určen k plavání.

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Objev podobné jako Tubbz kachnička Kubrick Space Odyssey - Dr David Bowman

Bestselling royal historian David Starkey’s captivating biography is a radical re-evaluation of Henry VIII, the British monarchy’s most enduring icon.Larger than life in every sense, Henry VIII was Britain’s most absolute monarch – but he was not born to rule. In this brilliantly readable history, David Starkey follows the promising young prince – a Renaissance man of exceptional musical and athletic talent – as he is thrust into the limelight after the death of his elder brother. His subsequent quest for fame was as obsessive as that of any modern celebrity, and his yearning for a male heir drove him into dangerous territory.The culmination of a lifetime’s research, David Starkey’s biography is an unforgettable portrait of the man behind the controversies, the prince turned tyrant who continues to tower over history.

Objev podobné jako Henry - Starkey David

Třetí díl série z tajemného světa Trombů, kde Edwin a jeho přátelé jsou přeneseni do paralelního světa plného nástrah. Musí překonat nebezpečí pomocí odvahy a důvtipu, aby porazili krále Klamma a zachránili Edwinovu maminku. Kniha má 192 stran a je určena dětem od 10 let.

• Třetí díl populární dobrodružné série
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• Vhodné pro čtenáře od 10 let
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Objev podobné jako Kdo krade sny? David Jan Žák

From the best-selling author and pioneer in the field of consciousness research, David R. Hawkins, M.D., Ph.D., comes the first in a series of six books on finding the way to God. Dr. David R. Hawkins always wanted to add further detail to his best-selling book, Power vs. Force, a book that opened the door to so many new truths, enlightening information, and exciting questions. People asked for more, and Dr. Hawkins realized that consciousness itself continued to grow and evolve. As a spiritual teacher, dedicated to the highest Truth, to God, and to his love for mankind, he decided to create the lecture presentations these books are based on. His lighthearted spirit, wonderful sense of humor, and real-life stories are evident in this book. In it, the core of Dr. Hawkins’ body of work that he later called, “The Pathway of Devotional Non-Duality” is delivered in full. This volume consists of Dr. Hawkins''s finest work from January and February 2002. As you read, you will learn about:· the Map of Consciousness® chart, from 0-1000, and how it came to be · the illusion of causality—the great block to spiritual advancement · transcending the ego through understanding it and re-contextualizing ... Unknown localization key: "more"

Objev podobné jako The Path to Spiritual Advancement - David R. Hawkins

The behind-the-scenes story of the world’s most notorious and controversial video games company – Rockstar Games.Jacked is the incredible story behind the phenomenon that changed video games for ever – Grand Theft Auto.Powerful politicians tried to stop it, parents and activists vigorously campaigned against it, but they couldn’t stop GTA breaking records. GTA IV became the biggest entertainment product launch of all time, eclipsing all other books, films and music, and went on to become the most controversial video game in history.Now, after 10 years of research, David Kushner reveals how Sam Houser’s company, Rockstar Games, made it all possible. He lifts the veil of secrecy around the team to show how a blend of creative genius, daring PR campaigns, big egos and an obsessive work ethic all came together to create a monster with a tendency to spiral out of control. Including the full story behind ‘Hot Coffee’ – the hidden sex minigame that nearly killed the game and the company – Jacked gets right to the heart of what it takes to make a classic computer game…

Objev podobné jako Jacked - David Kushner

This book presents a lively, rich, and concise introduction to the key concepts and tools for developing clarity and coherence in academic writing. Well-known authors and linguists David Nunan and Julie Choi argue that becoming an accomplished writer is a career-long endeavor. They describe and provide examples of the linguistic procedures that writers can draw on to enhance clarity and coherence for the reader. Although the focus is on academic writing, these procedures are relevant for all writing. This resource makes complex concepts accessible to the emergent writer and illustrates how these concepts can be applied to their own writing. The authors share examples from a wide range of academic and non-academic sources, from their own work, and from the writing of their students. In-text projects and tasks invite you, the reader, to experiment with principles and ideas in developing your identity and voice as a writer.

Objev podobné jako Clarity and Coherence in Academic Writing - David Nunan, Julie Choi

Automate or Die! Turn Your Marketing on Autopilot and Watch Your Business Grow.In No B.S. Guide to Successful Marketing Automation, renowned marketing experts Dan S. Kennedy and Parthiv Shah join forces to deliver straightforward, proven strategies for mastering marketing automation. This essential guide is your blueprint to leveraging cutting-edge technology and AI to elevate your marketing game.Discover How To:Meet your customers at the digital doorway with a funnel that actually works.Harness AI to supercharge your research and copywriting.Choose the right CRM to sell more and keep your customers coming back.Unlock more profits and scale your business effortlessly with automation.Effortless Marketing: Learn how software and technology empower your marketing efforts to operate autonomously.Expand Your Reach: Use campaign automation to grow your audience and boost revenue.Unlock the Power of AI: See how AI can revolutionize your business and fuel remarkable growth.Take the guesswork out of marketing and put your business on the fast track to success with No B.S. Guide to Successful Marketing Automation.

Objev podobné jako No B.S. Guide to Successful Marketing Automation - Dan S. Kennedy, Parthiv Shah

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. In this updated and revised edition of No B.S. Direct Marketing, Dan Kennedy, and his coauthors Darcy Juarez and Marty Fort, build on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

Objev podobné jako No B.S. Direct Marketing - Dan S. Kennedy

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Objev podobné jako Marketing Lessons from the Grateful Dead - David Meerman Scott, Brian Halligan

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketingNew extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experienceUpdated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram contentNew/updated international case studies including many more from Asian and African destinationsThis book is written specifically ... Unknown localization key: "more"

Objev podobné jako Hospitality Marketing - David Bowie, Buttle Francis, Dogan Gursoy

Award-winning professor from Harvard Business School offers a new and improved edition of his guide to navigating negotiation deadlock, while offering practical advice and stories of success.Updated with 20% new material, including a brand-new chapter and discussion guide.Harvard professor and negotiation adviser Deepak Malhotra shows how to defuse even the most potentially explosive situations and to find success when things seem impossible in this fully expanded upon second edition.Some negotiations are easy. Others are more difficult. And then there are situations that seem completely hopeless. Malhotra identifies three broad approaches for breaking deadlocks and resolving conflicts, and draws out scores of actionable lessons using behind-the-scenes stories of fascinating real-life negotiations, including:drafting of the US Constitutionending bitter disputes in the NFL and NHLand beating the odds in complex business situations.He also shows how these same principles and tactics can be applied in everyday life, whether in a job interview or even negotiating with children. Brand new to this edition is a chapter on challenges facing todayÂ’s world including how to effectively negotiate in virtual spaces, incorporate AI in your toolkit, and tackle increased polarization.With conflict escalating and no one willing to back down, Malhotra reminds us that negotiation is always, fundamentally, ... Unknown localization key: "more"

Objev podobné jako Negotiating the Impossible, Second Edition - Deepak Malhotra

Learn to be a better negotiator--and achieve the outcomes you want.If you read nothing else on how to negotiate successfully, read these 10 articles. We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you avoid common mistakes, find hidden opportunities, and win the best deals possible.This book will inspire you to:Control the negotiation before you enter the roomPersuade others to do what you want--for their own reasonsManage emotions on both sides of the tableUnderstand the rules of negotiating across culturesSet the stage for a healthy relationship long after the ink has driedIdentify what you can live with and when to walk awayThis collection of articles includes: "Six Habits of Merely Effective Negotiators" by James K. Sebenius; "Control the Negotiation Before It Begins" by Deepak Malhotra; "Emotion and the Art of Negotiation" by Alison Wood Brooks; "Breakthrough Bargaining" by Deborah M. Kolb and Judith Williams; "15 Rules for Negotiating a Job Offer" by Deepak Malhotra; "Getting to Si, Ja, Oui, Hai, and Da" by Erin Meyer; "Negotiating Without a Net: A Conversation with the NYPD''s Dominick J. Misino" by Diane L. Coutu; "Deal Making 2.0: A Guide to Complex Negotiations" by David A. ... Unknown localization key: "more"

Objev podobné jako HBR's 10 Must Reads on Negotiation (with bonus article "15 Rules for Negotiating a Job Offer" by Deepak Malhotra) - Deepak Malhotra, Daniel Kahneman,

**THE SUNDAY TIMES BESTSELLER**''Brilliant! It''s hard to change your life - but this book gives you all the reasons it''s possible. From the first page to the last, one revelation after another.''JEREMY VINE''Brilliant . . . especially required reading in these COVID-19 days''LIZ EARLE''Metabolism, inflammation, and immunity are three sides of the same coin. Fix one and you fix them all. Dr Aseem Malhotra offers you a way to fix all three at once, and the solution is as easy as your fork.'' PROFESSOR ROBERT LUSTIG, bestselling author of Fat Chance''This remarkable book will change your life. Beautifully written, it compiles in one place the health messages we all know make sense. PROFESSOR KAROL SIKORA, leading cancer specialist and Founding Dean, University of Buckingham Medical School''Read this book and follow the plan, it may save your life.'' GURINDER CHADHA, OBE, director of Bend It Like Beckham''A crystal-clear roadmap to reverse the roots causes of our poor metabolic and immune health. It is the handbook of health for our time.'' MARK HYMAN, New York Times bestselling author of Food Fix*******The simple, evidence-based diet plan to rapidly improve your metabolic health, help with normal immune function and likely reduce the risk of ... Unknown localization key: "more"

Objev podobné jako The 21-Day Immunity Plan - Dr Aseem Malhotra

Enhance your introduction to marketing learning with Boone/Kurtz' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals. Additionally, MindTap online learning provides access to assignments, case activities, practice quizzes and flashcards to reinforce your understanding. These resources support your course success to ensure you are well-prepared for a successful marketing career equipped with a solid foundation and a competitive edge.

Objev podobné jako Contemporary Marketing - David Kurtz, Louis Boone

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

The new edition of the best-selling text, Research Design: Qualitative, Quantitative, and Mixed Methods Approaches by John W. Creswell and co-author J. David Creswell, continues the pioneering tradition of providing clear and concise instruction for understanding research and developing proposals for all three approaches. This classic text walks students through research methods, starting with a preliminary consideration of philosophical assumptions, continuing with a review of the literature, an assessment of the use of theory in research approaches, and ending with reflections about the importance of writing and ethics in scholarly inquiry in a way that is applicable to all types of research. Coverage of key elements of the research process helps readers organize and develop their research project, giving specific attention to each methodological approach. The book has been lauded for its language and tone, which are both accessible and inviting. Students keep and continue to use this text as a resource throughout their studies, once the specific class is over. The Sixth Edition includes more coverage of community-based participatory research, comparisons of qualitative and quantitative research, an expanded glossary with basic terms, updated examples of social, behavioral, and health research, new coverage of ethical requirements, updated APA 7th edition ... Unknown localization key: "more"

Objev podobné jako Research Design - International Student Edition - John W. Creswell, J. David Creswell

Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy''s Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useApply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotelsDrawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always ... Unknown localization key: "more"

Objev podobné jako No B.S. Marketing to the Affluent - Dan S. Kennedy, Martin J. Fischer

This best-selling text pioneered the comparison of qualitative, quantitative, and mixed methods research design. For all three approaches, John W. Creswell and new co-author J. David Creswell include a preliminary consideration of philosophical assumptions, key elements of the research process, a review of the literature, an assessment of the use of theory in research applications, and reflections about the importance of writing and ethics in scholarly inquiry.  New to this Edition:  Updated discussion on designing a proposal for a research project and on the steps in designing a research study Additional content on epistemological and ontological positioning in relation to the research question and chosen methodology and method Additional updates on the transformative worldview Expanded coverage on specific approaches such as case studies, participatory action research, and visual methods Additional information about qualitative and quantitative data analysis, social media, online qualitative methods, and mentoring and reflexivity in qualitative methods Incorporation of action research and program evaluation in mixed methods and coverage of the latest advances in the mixed methods field Additional information about causality and its relationship to statistics in quantitative methods Incorporation of writing discussion sections into each of the three methodologies An invaluable guide for students ... Unknown localization key: "more"

Objev podobné jako Research Design - International Student Edition - John W. Creswell, J. David Creswell

Concise and unintimidating, the fifth edition of this bestselling book is the only pragmatic, quick-start guide to the main theories, issues, and approaches to insider action research.With an encouraging and approachable tone, David is the perfect mentor for anyone conducting action research in their own organization. Calming nerves at the same time as building confidence, he helps readers devise an appropriate research design that anticipates possible challenges and fits within the limits of their environments.A complete do-it-yourself toolkit for every step of the action research process, this edition is outfitted with:Real-world student and professional case studiesAuthor video tipsAnnotated templatesProgress checklistsJournal articles, weblinks, and other further reading.To the point without losing clarity or thoroughness, this book is the hands-on manual for all the need-to-know facts about understanding and undertaking insider action research.Â

Objev podobné jako Doing Action Research in Your Own Organization - David Coghlan

Join Dan Kennedy and David Melrose for a no-nonsense dive into building businesses that SELL BIG.In this brand new addition to the No B.S. series, you''ll learn how to build a business that you can sell for maximum wealth. Every business owner dreams of pursuing a successful, top-dollar exit that''ll get them a 7- to 8- figure payday, but few ever achieve it. Those who do manage to sell their business are often bogged down by ruthless investment firms, BS valuation formulas, or their own poor business practices and systems. These stop business owners from getting the maximum amount of wealth that they can from their businesses. DON''T BE ONE OF THEM!Luckily, business experts and sellers themselves, Dan Kennedy and David Melrose have the antidote. You''ll discover: Who the potential buyers are for your business and how to tap into a whole new market primed to buyHow to set up a business that is BUILT TO SELL, with your future exit strategy always in mindHow to sell "Blue Sky" and ditch the traditional valuation formula to achieve the biggest payday possibleWays to negotiate with potential buyers and survive the "Deal-Killers"How to live life and set yourself up for success after ... Unknown localization key: "more"

Objev podobné jako No B.S. Guide to Growing a Business to Sell for Top Dollar - Dan S. Kennedy, David Melrose

Audiokniha: Jak na patové situace ve vyjednávání - Některá vyjednávání jsou snadná. Jiná o něco složitější. A pak existují situace, které se zdají být vyloženě neřešitelné. Za daných okolností vám příliš nepomohou dokonce ani vaše obrovské zkušenosti. Konflikt se stupňuje, spor zabředává do slepé uličky, lidé jsou stále agresivnější a nikdo není ochotný ustoupit. Pokud jste se nikdy neocitli v patové situaci a nikdy v životě neřešili žádný ošklivý konflikt, můžete se považovat za šťastnou výjimku. Pokud však patříte k drtivé většině, určitě jste už čelili na první pohled beznadějnému vyjednávání a museli jste se poprat s řadou obtížných otázek. V této audioknize na ně najdete odpovědi. Vyjednejte zdánlivě neřešitelné - Harvardský profesor a poradce pro vyjednávání Deepak Malhotra ve své knize ukazuje, jak vyřešit i potenciálně výbušné situace, jejichž řešení se zdají být nemožné. V průběhu mnoha let spolupracoval s desítkami tisíc majitelů firem, vedoucích pracovníků a manažerů. V roli poradce se zúčastnil stovek jednání, která se zasekla na mrtvém bodě, uvízla ve slepé uličce nebo se donekonečna vlekla. Jeho rady, postřehy a tipy vám pomohou vyřešit jakékoli konflikty, překonat patové situace a vyjednat si lepší pozici, ať už jde o jednoduchý, nebo komplikovaný problém, obyčejnou situaci, nebo takovou, ... Unknown localization key: "more"

Objev podobné jako Vyjednejte nemožné - Deepak Malhotra - audiokniha

Feel great inside and out with the ground-breaking Pioppi Diet, which helped Tom Watson transform his life and inspired his book Downsizing.''A book which has changed my life and which has the power to change the lives of millions'' TOM WATSON''I am obsessed. . . I feel leaner, energised, less bloated and more healthy. I genuinely feel like this is no longer a diet plan, it''s just the way I eat'' SARA COX ________In the tiny Italian village of Pioppi, they live simple but long and healthy lives. But there is no gym, no supermarket, the food is delicious and they enjoy a glass of wine every evening.Cardiologist and world-leading obesity expert Dr Aseem Malhotra & Donal O''Neill have combined the wisdom of this remarkably long-living population with decades of nutrition and medical research to cut through dietary myths and create this easy-to-follow lifestyle plan.This is NOT a diet or lifestyle which requires saying ''no'' to the things you love, or exercising for hours upon end. In just three weeks, The Pioppi Diet will help you make simple, achievable and long-lasting changes to how you eat, sleep and move.You''ll still be able to indulge in delicious food while enjoying a ... Unknown localization key: "more"

Objev podobné jako The Pioppi Diet - Donal O'Neill, Dr Aseem Malhotra

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Acclaimed as 'the Pine Marten Bible', the first edition of this book hasbeen extensively revised with the latest findings and developments in therecovery of the species in Britain and Ireland. Johnny Birks deliverscomprehensive, up-to-date information on pine martens in an entertaininglylight-hearted style.

Objev podobné jako Pine Martens - Johnny Birks

FOR FANS OF ALL THE LIGHT WE CANNOT SEE, A LUSH, SWEEPING LOVE STORY ABOUT A HINDU PERFUMER AND A MUSLIM CALLIGRAPHER, SET AGAINST THE BACKDROP OF PARTITION "Monumental...A far-reaching love story." -NPR (A Best Book of the Year)"Mesmerizing." -Publishers Weekly (starred review) "Exquisite." -Library Journal (starred review)"Majestic." -Booklist (starred review)On a January morning in 1938, Samir Vij first locks eyes with Firdaus Khan through the rows of perfume bottles in his family's ittar shop in Lahore. Over the years that follow, the perfumer's apprentice and calligrapher's apprentice fall in love with their ancient crafts and with each other, dreaming of the life they will one day share. But as the struggle for Indian independence gathers force, their beloved city is ravaged by Partition. Suddenly, they find themselves on opposite sides: Samir, a Hindu, becomes Indian and Firdaus, a Muslim, becomes Pakistani, their love now forbidden. Severed from one another, Samir and Firdaus make a series of fateful decisions that will change the course of their lives forever. As their paths spiral away from each other, they must each decide how much of the past they are willing to let go, and what it will cost them. Lush, sensuous, and ... Unknown localization key: "more"

Objev podobné jako The Book of Everlasting Things - Aanchal Malhotra

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem