marketing and social media christie koontz lorri mon

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,” guides readers through first days on the job of taking over an organization’s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides ... Unknown localization key: "more"

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

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Whether you want to grow for pleasure or start your own business, The Flower Farmer’s Year is the perfect guide.Grow your own cut flowers and you can fill your house with the gorgeous colours and heavenly scents of your favourite blooms, knowing that they haven’t travelled thousands of miles – and you can make money while you do it!Combining boundless passion with down-to-earth guidance and practical advice, Georgie Newbery draws on her own experiences as an artisan flower farmer and florist in this delightful guide. The Flower Farmer''s Year covers everything, from how to start a cut-flower patch and guidance on what to grow, to cutting, conditioning and presenting cut flowers, and creating a hedgerow for Christmas. For those interested in selling cut-flowers, the guide includes useful information on how to start a business, including where to sell cut-flowers, and marketing and social media tips. A flower farmer''s year planner is also provided to make your cut-flower farm as productive as possible.

Objev podobné jako The Flower Farmer's Year : How to Grow Cut Flowers for Pleasure and Profit - Georgie Newbery

How does theatre, one of the most ancient and physical arts, relate to the modern, dynamic technology that is social media? How have changes in the use of social media affected the theatre? How does social media itself operate as a performance space?Used daily by many, social media has become one of the main mediums through which we present and perform our lives. In this concise study of the revealing relationship between theatre and social media, Patrick Lonergan considers social media as a performance space, analyses how theatre-makers'' engagement with social media on and off stage affects elements of theatrical composition and reception, and explores the practical and conceptual implications of audiences interacting with professional productions through social media.Exploring case studies from Shakespearean performance to Broadway musicals, this revised edition explores new approaches to social media and theatre, asking how new platforms can influence, and even create, theatre productions.

Objev podobné jako Theatre and Social Media - Patrick Lonergan

Now in its second edition, Mobile and Social Media Journalism continues to be an essential resource for learning how journalists and news organizations use mobile and social media to gather news, distribute content, and engage with audiences. Merging theory and practice, the book includes checklists and practical activities in every chapter, enabling readers to immediately build the mobile and social media skills that today’s journalists need and which news organizations expect. The second edition retains a focus on journalism’s core values, such as authentication, verification, and credibility, while guiding readers on how to apply them to digital media activities. The book also offers an in-depth discussion of the audience’s active role in producing content, how mobile devices and social media have changed the way the audience consumes news, and what these changes mean for journalists. Updated to address the latest trends in multimedia journalism, the second edition includes two new chapters: "Writing mobile-friendly web stories" and "The spread of fake news".This is a valuable resource for journalism students, as well as media professionals seeking to update their skills.The book also features a companion website at www.mobileandsocialmediajournalism.com, providing online resources for students and lecturers, including video tutorials, industry news, and sample ... Unknown localization key: "more"

Objev podobné jako Mobile and Social Media Journalism - Anthony Adornato

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

Have you ever avoided looking at your banking app after a big night out? Placed an online order during a late-night doomscroll? Felt helpless when your new budget simply failed to stick, despite your best intentions?If that sounds familiar, this is the book for you. In the age of smartphones and social media, we''re surrounded by an endless stream of stuff we could buy, not to mention social conditioning around what makes us happy, as well as fast fashion, algorithmic advertising and ''where did you get that?'' culture.Financial behaviour expert Emma Edwards will help you unpack the reasons you''re so emotionally tangled with your money (spoiler: it''s absolutely not your fault) and look at what might be keeping you stuck. She''ll teach you to reclaim your decision-making, deep-dive into your beliefs, identity and habits, and come out the other side feeling ''good with money''.With a step-by-step guide to creating a money management system that actually works, Good With Money will change the way you think about budgeting, consumption and yourself, and put you back in the driver''s seat of your own financial future.

Objev podobné jako Good with Money - Emma Edwards

Experimenting with Emerging Media Platforms teaches students in media tracks – journalism, advertising, film, and public relations – how to independently field test and evaluate emerging technologies that could impact how media is produced, consumed, and monetized in the future.Taking a unique trial-and-error approach, the author encourages students to go against their desire for perfection and instead plunge into exercises with the full expectation that they will "fail" many times before they succeed. Through focused assignments, this book provides pointers on how to familiarize oneself with current technology, including extended reality (XR, VR, AR, and MR), open-source coding, photogrammetry, aerial imagery using drones, automation, and artificial intelligence. Readers are invited to create and test their own hypotheses and work outside of their comfort zones to reach conclusions on how a technology could enhance storytelling for a particular audience. Through experimentation guided by workbook exercises, case studies from students and media practitioners, practical tips, and reminders about ethical decision-making, students will learn how to work like explorers and civic hackers to enact change in the media landscape. Readers are invited to share their final field test results online through the book''s companion website and social media channels, where the author will ... Unknown localization key: "more"

Objev podobné jako Experimenting with Emerging Media Platforms - Dan Pacheco

Mobile media such as smartphones, apps, and social media are an integral part of everyday life, used by billions of people around the world. For students and researchers, mobile media also offer a treasure trove of new concepts, methods, and techniques to do research – representing a new phase in digital methods. Across disciplines, researchers rely upon mobile media for quantitative and qualitative projects, to gather data and document sound and images, engage with participants, and disseminate findings.   This is the first textbook devoted to explaining these innovative and groundbreaking mobile media methods. Exploring the opportunities and limitations mobile media offer for methods, the book covers a range of topics from mobilities and placemaking to virtual reality and AI, as well as new kinds of mobility such as e-scooters and connected cars. Student-friendly features such as practical guidance on how to gather and analyse data alongside exercises are also included. Underscoring the book throughout is the definition of methods as not just a series of tools and techniques, but as an invitation to rethink how to conceptualize, practice, study and theorize the relationship between research, data and the field.  Drawing from the best of mobile and digital ... Unknown localization key: "more"

Objev podobné jako Mobile Media Methods - Larissa Hjorth, Gerard Goggin

An introductory media Arabic book for the elementary and low intermediate levelsWith the proliferation of satellite television news and social media channels, students of Modern Standard Arabic (MSA) have access to an increasingly vast range of print and broadcast news from the Arab world. Media Arabic for Beginners is a unique textbook designed to lead elementary and low intermediate level students of MSA to a solid level of proficiency in the language of Arabic media. Through active engagement with authentic texts selected from a wide variety of news sources and websites, learners are familiarized with vocabulary, idioms, lexical items, and collocations, while grammatical concepts are introduced and explained in context. With sixteen texts accompanied by sixteen audio files and supportive PowerPoint presentations, this content-based approach allows students to develop and enhance their reading, listening, speaking, and writing skills. Vocabulary and grammatical points are presented as PowerPoint slides, making for discrete and manageable learning targets.Media Arabic for Beginners is structured around four themes, each devoted to a dominant news topic: Official Visits and Talks; Elections and Referendums; Attacks and Explosions; and Demonstrations and Protests. Each unit is in turn made up of four lessons, each lesson featuring a text from a ... Unknown localization key: "more"

Objev podobné jako Media Arabic for Beginners - Dr. Shahira Yacout, Laila Al-Sawi

The new edition of Ken Hyland's text provides an authoritative guide to writing theory, research, and teaching. Emphasising the dynamic relationship between scholarship and pedagogy, it shows how research feeds into teaching practice. Teaching and Researching Writing introduces readers to key conceptual issues in the field today and reinforces their understanding with detailed cases, then offers tools for further investigating areas of interest.This is the essential resource for students of applied linguistics and language education to acquire and operationalise writing research theories, methods, findings, and practices--as well as for scholars and practitioners looking to learn more about writing and literacy. New to the fourth edition: Added or expanded coverage of important topics such as translingualism, digital literacies and technologies, multimodal and social media writing, action research, teacher reflection, curriculum design, teaching young learners, and discipline-specific and profession-specific writing. Updated throughout--including revision to case studies and classroom practices--and discussion of Rhetorical Genre Studies, intercultural rhetoric, and expertise.Reorganised References and Resources section for ease of use for students, researchers, and teachers.

Objev podobné jako Teaching and Researching Writing - Ken Hyland

8th edition of the world’s leading textbook on bilingual education and bilingualism.The eighth edition of this bestselling textbook has been revised and updated to provide a comprehensive and accessible introduction to bilingualism and bilingual education in an everchanging world. Written in a compact and clear style, the book covers all the crucial issues in bilingualism and multilingualism at individual, group and societal levels. Updates to the new edition include:Updated chapters with over 500 new citations and the latest demographic and statistical information.An expanded Chapter 16 on Deaf-Signing People, Bilingualism/Multilingualism and Bilingual Education, to give readers a thorough grounding in the history of Deaf bilingual education, and in the latest research.Several new, or more thoroughly covered, topics including: national, local, family and individual language policy; dynamic bilingualism; multimodal communication; translanguaging and translanguaging pedagogy; raciolinguistics and anti-racist education; language revival and revitalization; translanguaging among Deaf-signing students; the hybrid, constructed, complex and fluid nature of identity; the gentrification of bilingual education; bilingualism and economic inequalities and advantages; mobile apps and social media; technology-enhanced language proficiency assessments; artificial intelligence (AI); recent developments in and limitations of brain imaging research; and multilingualism on the internet and in information technology.Important policy developments in the US context ... Unknown localization key: "more"

Objev podobné jako Foundations of Bilingual Education and Bilingualism - Colin Baker, Wayne E. Wright

Creative arts professions (music, media, and performance) remain in a period of flux. As the music industry and related fields adapt to changing business models, student interest in training for a career in the entertainment sector continues to rise. Though the expansion of global degree offerings in the creative industries expands each year, a "state of the field" on educational and pedagogical issues in the music business and the creative industries has yet to be created. Creative arts research encompasses a broad range of sectors in the music and entertainment industries; among these subfields include performance, technology, entrepreneurship, marketing, and social justice. Globally, formal training for such pathways happens most often in higher education.The Handbook provides a practical and engaging resource for faculty, staff, administrators, graduate students, and industry members working on the "front lines" in teaching and learning. It presents a wide range of global perspectives from academics, BIPOC voices, and ECRs from the United States, the UK, Europe, Australia, and Canada. Another factor that affects HE stakeholders is the absence of a versatile resource on the teaching and learning issues in music business and related fields. While The Handbook avoids overly prescriptive models of teaching and learning, the ... Unknown localization key: "more"

Objev podobné jako The Handbook on Music Business and Creative Industries in Education

Learn the skills you need to succeed in life as a man.Have you ever felt unsure about what to do when you''re facing a new social situation or meeting new people? In this updated and revised edition of How to be a Gentleman you will learn everything a man needs to know to navigate the ins and outs of life today.There are so many unwritten rules to social interaction that it can be challenging to know how to behave appropriately in each situation, especially if no one has ever told you. And with newer technological advancements like smart phones, email, and social media that have caused seismic shifts to how people interact and communicate it has made things even more difficult. So how do you make your way past all the potential pitfalls? You need a trustworthy mentor and teacher.How to be a Gentleman is the insightful, wise guide you need to help you navigate the maze of life and social interaction. This classic handbook for men will give you the simple and straightforward advice you need to succeed in life and will show you how to distinguish yourself from the rest of the crowd.In How to Be a Gentleman, ... Unknown localization key: "more"

Objev podobné jako How to Be a Gentleman Revised and Expanded - Bridges John

''An incredibly valuable and inclusive resource for young LGBT+ people... A much needed reminder that nobody needs to go through the queer experience alone.'' Calum McSwiggan As TikTok and social media stars, every day Matthew and Ryan invite millions of people into their lives as a gay couple. From playing pranks to their adventures travelling, they are proud to share their love for each other (and their cute furbaby Roscoe) with the world.For the LGBTQIA+ community, Matthew and Ryan are not only the fun-loving faces of social media - they''ve become the online agony uncles for a new generation, receiving countless messages from their followers looking for answers to so many questions including:When should I come out? And how?I''m worried my child will get bullied for being different. How can I protect them? My family don''t accept me. What should I do? I don''t know what I identify as. How can I figure it out?Matthew and Ryan know it can be an emotional rollercoaster, and they are here to support and guide you every step of the way. Packed with bite-size entries, tips and advice on everything from coming out to working through some of the confusing feelings you might ... Unknown localization key: "more"

Objev podobné jako Love Is Love - Matthew and Ryan

Guiding readers through the unique challenges and choices presented by digital publication, this book provides a practical set of tools to help students, creatives, and content professionals craft emotionally engaging nonfiction stories for online readers and listeners.From considering what story to tell, to bringing narratives to life in practice, Anna Faherty explains what gives stories their unique power and demonstrates how to successfully combine techniques from short-stories and screenwriting with journalistic practices like fact checking and verification. Examples from corporate websites, personal blogs, podcasts, and social media set out how to attract and involve readers and listeners, and how to prompt them to take action. Readers will come away with a straightforward framework for planning and crafting storytelling projects and an understanding of text and script development, copyright, and editing. Each chapter includes summaries of key principles and practical writing tips, while case studies share insights from writers’ professional practices – including those who use storytelling to influence customers or advocate for change.Writing Online and Audio Stories is a valuable entry-point for creative writers, podcasters, and professionals in PR and marketing, as well as students undertaking courses such as Digital Writing, Creative Nonfiction and Multimedia Storytelling.

Objev podobné jako Writing Online and Audio Stories - Anna Faherty

Counseling Nursing Families: A Lactation Consultant’s Guide continues to provide a unique evidence-based focus on counseling and communication skills for lactation consultants and specialists in an updated eighth edition. Published in association with the Lactation Education Accreditation and Approval Review Committee (LEAARC), it presents practical suggestions and evidence-based information for the lactation consultant to provide nursing parents and families. It is ideal as the first text for students preparing to practice as lactation consultants to improve their skills in counseling and communication. The authors intentionally present concepts with easy-to-read terminology so students learn basic information before advancing to more scientific resources. The Eighth Edition has been carefully revised to ensure the use of inclusive language and thoroughly updated to include new research regarding the science of breastfeeding and lactation, clinical protocols, and counseling methods, for example, the concept of management of mastitis. With this must-have guide, readers will learn how to apply knowledge and research to their day-to-day clinical practice with an appreciation of counseling challenges and how to help families meet their needs. Features and Benefits:- Embraces the rich diversity of nursing families, which include mothers and fathers as well as nonbinary and noncisgender parents. - Chapter topics are ... Unknown localization key: "more"

Objev podobné jako Counseling Nursing Families: a Lactation Consultant's Guide - Lactation Education Accreditation and Approval Review Committee, Judith Lauwers

This is the first book to explore the full significance of sport fans and fandom from an international and interdisciplinary perspective, across different sports, communities and levels of engagement. It gives a comprehensive overview of the undeniable economic and cultural influence of sport industries for which fans are the driving force. The book examines different theoretical and methodological approaches to the study of fans, including typologies of fandom, and presents cutting-edge discussion across broad thematic areas such as performance and identity, the business of fandom, and fandom and media. It considers the experiences of diverse and marginalized fan groups, with an emphasis on intersectional analysis, and shines new light on key contemporary themes such as fan activism, violence and deviance, mobility and migration, and the transformative effects of digital and social media. This volume includes chapters by many of the leading scholars responsible for having laid the foundation for sport fan research as well as early-career scholars who examine the newest developments in media technologies, legalized betting, gaming, and fantasy sports. Including perspectives from disciplines such as philosophy, sociology, psychology, management, economics, and media studies, this book is essential reading for anybody interested in the study of sport and wider ... Unknown localization key: "more"

Objev podobné jako Routledge Handbook of Sport Fans and Fandom

This vital, sensitive guide explains the serious issues children face online and how they are impacted by them on a developmental, neurological, social, mental health and wellbeing level. Covering technologies used by children aged two through to adulthood, it offers parents and professionals clear, evidence-based information about online harms and their effects and what they can do to support their child should they see, hear or bear witness to these events online.Catherine Knibbs, specialist advisor in the field, explains the issues involved when using online platforms and devices in family, social and educational settings. Examined in as non-traumatising a way as possible, the book covers key topics including cyberbullying; cyberstalking; pornography; online grooming; sexting; live streaming; vigilantism; suicide and self-harm; trolling and e-harassment; bantz, doxing and social media hacking; dares, trends and life-threatening activities; information and misinformation; and psychological games. It also explores the complex overlap of offline and online worlds in children and young people’s lives. Offering guidance and proactive and reactive strategies based in neuroscience and child development, it reveals how e-safety is not one size fits all and must consider individual children’s and families’ vulnerabilities.Online Harms and Cybertrauma will equip professionals and parents with the knowledge to ... Unknown localization key: "more"

Objev podobné jako Online Harms and Cybertrauma - Catherine Knibbs

International Cases on Tourism Destination Management and COVID-19 provides students, lecturers and practitioners with an essential real-life resource on how different tourism destinations around the world have been impacted by, and responded to, the COVID-19 pandemic. These 34 in-depth case studies from the Americas, the APAC region, Europe, and the Middle East allow a global perspective, and acts as a toolkit than can be used to design a better future for tourism destinations that embraces sustainability and collaboration. For each case study, secondary sources such as media articles, industry and government reports, campaign materials, websites and social media channels have been closely analysed. In addition, interviews have been conducted with destination marketers, government officials, tour operators, professional guides, and hotel managers to provide a holistic view for each destination. Each case study is structured around COVID-19 impacts, responses and outcomes, and includes further reading, video links, and discussion questions to challenge students further in their self-study and to encourage in-class discussions. This is an essential resource for tourism students and lecturers across the curriculum, and a fascinating read for anyone in the business of tourism.

Objev podobné jako International Case Studies on Tourism Destination Management and COVID-19 - Simon Hudson

With the advent of such advanced technologies as cloud computing, the Internet of Things, the Medical Internet of Things, the Industry Internet of Things and sensor networks as well as the exponential growth in the usage of Internet-based and social media platforms, there are enormous oceans of data. These huge volumes of data can be used for effective decision making and improved performance if analyzed properly. Due to its inherent characteristics, big data is very complex and cannot be handled and processed by traditional database management approaches. There is a need for sophisticated approaches, tools and technologies that can be used to store, manage and analyze these enormous amounts of data to make the best use of them.Big Data Concepts, Technologies, and Applications covers the concepts, technologies, and applications of big data analytics. Presenting the state-of-the-art technologies in use for big data analytics. it provides an in-depth discussion about the important sectors where big data analytics has proven to be very effective in improving performance and helping industries to remain competitive. This book provides insight into the novel areas of big data analytics and the research directions for the scholars working in the domain. Highlights include:The advantages, disadvantages and challenges ... Unknown localization key: "more"

Objev podobné jako Big Data Concepts, Technologies, and Applications - Mohammad Shahid Husain, Tamanna Siddiqui, Mohammad Zunnun Khan

An engaging and comprehensive workbook for radically transforming your life-just for teens! Being a teen is an exciting time, full of promise and possibilities. But for teens growing up in today''s world, it can also feel fraught with new and terrifying obstacles. From school and social media drama to relationships and peer pressure, it''s easy to feel stressed out, overwhelmed, anxious, and even depressed. So, how can you deal with all these challenges, stay grounded, and reach your goals?Thoughts and Feelings for Teens offers essential skills from cognitive behavior therapy (CBT), acceptance and commitment therapy (ACT), and dialectical behavior therapy (DBT) to help empower you to take control of your thoughts, feelings, emotions-and your life. This essential guide will show you, step by step, how to improve your mood, reduce your anxiety, and manage your emotions effectively. You''ll also learn that while you can''t necessarily change a situation, you can change how you react and respond. The ability to change your perception is an immensely powerful tool-and it''s one you already possess.If you''re ready to start balancing your emotions and feeling better now, pick up this guide to regaining mastery over your moods. By challenging self-sabotaging thinking patterns, staying cool ... Unknown localization key: "more"

Objev podobné jako Thoughts and Feelings for Teens - Elisa Nebolsine

Matt Sprouts is back in this third installment of the New York Times bestselling series! As Matt navigates the ups and downs of buying into a collectible toy hype, he learns valuable lessons about friendship, responsibility, and the complexities of making tough choices. Educator and social media sensation Matt Eicheldinger weaves a hilarious and funny narrative with charming cartoon illustrations that's perfect for young readers.Summer vacation is supposed to be fun. At least, that's what Matt used to think, before he embarked on a seemingly impossible quest to obtain the coolest new collectible toy: the Chompy Wompers. The toy might be ugly, but there's no denying it. The collectible is cool, and Matt's gotta have it. As Matt, his girlfriend Grace, his best friend Eric, and his little brother Elliott embark on the search for the Chompy Wompers, they encounter a motley crew of characters, including a misunderstood bully and a savvy comic store owner.Matt Sprouts and the Search for the Chompy Wompers is not just an adventure; it's a heartwarming journey that encourages young readers to embrace teamwork, think outside the box, and enjoy the excitement of solving puzzles. This delightful tale, filled with snappy dialogue and author Matt ... Unknown localization key: "more"

Objev podobné jako Matt Sprouts and the Search for the Chompy Wompers - Matthew Eicheldinger

People are naturally curious about the homes of professional organizers. Organized Living was inspired by Shira's desire to provide a glimpse into a rarely-seen world: The homes of people who organize others. Shira showcases the homes of twenty-five international home organizers, offering an exclusive behind-the-scenes look into this meticulously kept world. Organized Living introduces you to the aspirational spaces of the most organized people in the world, the organizers themselves, and the passion that fuels their work. Through stunning images and absorbing interviews, you’ll gain expert tips and resources, loads of visual inspiration, and clever organizing hacks you can use in your own home, such as:• Ditching the packaging• Choosing stylish storage• Elevating the most neglected spaces• Putting things away, right awayThrough books, TV shows, and social media platforms, home organizers have been elevated as top lifestyle influencers and have cemented their place in the cultural zeitgeist. And Shira Gill, the organizer of organizers, is the perfect tour guide to walk us through these professional organizers’ homes.If you’re seeking less clutter, overwhelm, and stress in your life, and are looking to create more time and energy for the things that matter most, Organized Living is your chance to learn directly ... Unknown localization key: "more"

Objev podobné jako Organized Living: Solutions and Inspiration for Your Home - Shira Gill

Many teachers feel overwhelmed and lack confidence when it comes to dealing with mental health and emotional well-being of children these issues in their classrooms. This text supports schools and teachers to develop strategies to enhance the importance of mental health and emotional well-being, to work on preventative strategies and to support children when they need more intervention. The new edition of this important text is now updated to include coverage on the impact of early life experiences on children′s mental health as well as more on the influence of technology and social media. This second edition also comes with a new ′critical thinking′ feature that encourages students to reflect on these issues. It outlines lots of effective strategies for working with children who are struggling to manage the school day and offers advice for engaging meaningfully with parents. The final chapter ′Who′s looking after who?′ reminds the reader that schools should seek to support their staff, as well as their pupils.

Objev podobné jako Children’s Mental Health and Emotional Well-being in Primary Schools - Maddie Burton, Colin Howard, Denisse Levermore

''An inspiring book of simple spirituality'' Galway AdvertiserOriginally published a decade ago, the number one bestseller Calm the Soul: A Book of Simple Wisdom and Prayer was written by the Poor Clares, Galway with the intention of showing us how prayer and moments of quiet contemplation can help us find solace and calm in today''s busy world.Now, this specially updated edition brings the original reflections on familiar prayers such as the Our Father, Hail Mary and the Rosary, and prayers for special intentions such as depression and self-esteem, together with new material on issues such as anxiety and social media and a section on some of the sisters'' favourite saints.This timeless book of spirituality presents simple ways we can introduce more prayer to our days and, in doing so, live with more peace and happiness.

Objev podobné jako Calm the Soul: A Book of Simple Wisdom and Prayer - The Poor Clares

Bookkeeping and Accounting In A Week is a simple and straightforward guide to accounts, giving you everything you need to know in just seven short chapters. From understanding the terminology to dealing confidently with accountants, you''ll soon master the basics of bookkeeping and accounting, fast.This book introduces you to the main concepts of bookkeeping and accounting, giving you a basic knowledge and understanding together with practical and thought-provoking exercises. Whether you choose to read it in a week or in a single sitting, Bookkeeping and Accounting In A Week is your fastest route to success:- Sunday: The basic principles of bookkeeping- Monday: Different types of account and ledger- Tuesday: More aspects of bookkeeping- Wednesday: Preparation for the accounts- Thursday: The profit and loss account- Friday: The balance sheet- Saturday: Understanding published accountsABOUT THE SERIESIn A Week books are for managers, leaders, and business executives who want to succeed at work. From negotiating and content marketing to finance and social media, the In A Week series covers the business topics that really matter and that will help you make a difference today. Written in straightforward English, each book is structured as a seven-day course so that with just a little work ... Unknown localization key: "more"

Objev podobné jako Bookkeeping And Accounting In A Week - Roger Mason, Roger Mason Ltd

Originally published in 2016, The Art and Business of Teaching Yoga immediately became the essential resource for those looking to start or maintain a successful career in yoga. Since then, the landscape has changed. Online yoga and social media are now a crucial part of most teachers’ repertoires. Yoga teachers also face broad cultural shifts, an evolving environmental crisis, and resulting anxiety among students, all of which bring fresh challenges to their leadership and teaching abilities. This expanded edition will help you: • plan dynamic classes, including engaging digital content • build a loyal student base and become more financially stable • optimize your own practice • maintain a marketing plan and develop a unique brand • teach yoga to facilitate ease and inspire creative action in a troubled world

Objev podobné jako The Art and Business of Teaching Yoga (revised) - Amy Ippoliti, Taro Smith

Mighty Might, which takes all the fun out of teasingThought Chop, which helps kids resist self-defeating thoughtsSqueaky Wheel, a type of persistence that gets resultsCoin Toss, a simple way to resolve small conflicts Each tool is clearly described, illustrated with true-to-life examples, and accompanied by dialogue and lines children can practice and use. Authentic stories and anecdotes show each tool in action. This revised and updated second edition incorporates electronic communication, cyberbullying, and social media with age-appropriate guidelines and stories. A note to adults includes up-to-date research on and recommendations for social skills and bullying. For kids, Speak Up and Get Along! makes learning social skills accessible and fun.For ages 8-12 years.

Objev podobné jako Speak Up and Get Along! - Scott Cooper

Updated with new chapters and an introduction for the 50th Anniversary of Dungeons & Dragons, the fascinating and authoritative history of Dungeons & Dragons that “tracks D&D’s turbulent rise, fall, and survival, from its heyday in the 1980s…to the 21st century” (The Wall Street Journal), by award-winning journalist David M. Ewalt.Even if you’ve never played Dungeons & Dragons, you probably know someone who has: the game has had a profound influence on our culture, and 2014 marks the intriguing role-playing phenomenon’s 40th anniversary. Released decades before the Internet and social media, Dungeons & Dragons inspired one of the original nerd subcultures and is still revered by more than 30 million fans. Now, the authoritative history and magic of the game are revealed by an award-winning journalist and lifelong D&D player. In Of Dice and Men, David Ewalt describes the development of Dungeons & Dragons from the game’s origins on the battlefields of ancient Europe through the hysteria that linked it to satanic rituals and teen suicides to its apotheosis as father of the modern video-game industry. As he chronicles the surprising history of the game’s origins (a history largely unknown even to hardcore players) and examines D&D’s lasting impact, Ewalt ... Unknown localization key: "more"

Objev podobné jako Of Dice and Men - David M. Ewalt

Brian Dowling and Arthur Gourounlian are among Ireland’s most beloved television personalities and social media stars. The internet exploded when the couple announced they were expecting their first child, with Brian’s sister Aoife acting as their surrogate. Their daughter, Blake, was born in September 2022. In this book, Brian and Arthur detail their long journeys, separately and together, before finally realising the dream of creating their own very happy family. From births, to deaths, marriage and everything in between this heartfelt and hilarious memoir brings Arthur and Brian’s positive and inspiring attitude to the page as they journey towards parenthood. Brian and Arthur’s Modern Family reflects on the universal cycles of adversity, love and grief experienced by all of us as we strive to achieve our dreams, sharing what they have learned along the way about what really matters.Â

Objev podobné jako Brian and Arthur's Modern Family - Arthur Gourounlian, Brian Dowling-Gourounlian

When a veteran manga creator inexplicably switches bodies with his jealous assistant, their clashing artistic ideals will rock the entire industry! Having reached colossal circulation numbers, near-universal acclaim, and social media dominance, Garyo Hanagami''s Doragon Land stands perched atop the manga industry. If the man now known as Shinobu Miyama wants a ghost of a chance at toppling this behemoth, he''ll need some capable assistants by his side! But how will he find the right people, much less convince them to work under him?

Objev podobné jako Dragon and Chameleon 04 - Ryo Ishiyama

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today''s digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.

Objev podobné jako Social Media Marketing - Mary Hanson-Roberts, Debra Zahay, Melissa Barker, Janna Parker, Donald I. Barker

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Objev podobné jako Social Media Marketing - Tuten Tracy L.

Understand the fundamental principles of effective social media marketing.

Objev podobné jako The 10 Principles of Effective Social Media Marketing - Jon-Stephen Stansel

Social media platforms are the latest manifestation in a series of sociotechnical innovations designed to enhance civic engagement, political participation, and global activism. While many researchers started out as optimists about the promise of social media for broadening participation and enhancing civic engagement, recent events have tempered that optimism. As this book goes to press, Facebook is fighting a battle over the massive disclosure of user information during the 2016 U.S. presidential campaign, social analytics company Cambridge Analytica is being revealed as a major player in micro profiling voters in that same election, bots and fake news factories are undermining democratic discourse via social media worldwide, and the president of the United States is unnerving the world as a stream-of-consciousness Twitter user. This book is a foundational review of current research on social media and civic engagement organized in terms of history, theory, practice, and challenges. History reviews how researchers and developers have continuously pushed the envelope to explore technology enhancements for political and social discourse. Theory reveals that the use of globally-networked social technologies touches many fields including political science, sociology, psychology, media studies, network science, and more. Practice is examined through studies of political engagement both in democratic ... Unknown localization key: "more"

Objev podobné jako Social Media and Civic Engagement - Robertson Scott

This revised and updated textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication.This second edition expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from academic and industry thought leaders.A perfect primer for this developing industry, this book is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of new tools and resources.

Objev podobné jako Social Media Measurement and Management - Jeremy Harris Lipschultz

In Inflation Is About More Than Money, Brian Griffiths charts recent history and policy developments with regard to inflation. He sees inflation as a moral problem: a form of taxation and deceit that those in positions of authority should always seek to address.  Considering a range of theoretical approaches to inflation, he advances a pragmatic monetarist approach and offers a series of concrete recommendations for both dealing with inflation and protecting against it in the future. In addition, the author examines the cultural factors at play, such as disillusionment with democracy and social fragmentation. He argues for the importance of a shared moral framework, or "sacred canopy", to underpin our collective purpose and provide a foundation for economic, social and political stability. Accessible and engaging, Inflation Is About More Than Money will appeal to those who are interested in questions of wealth and poverty, the role of central banks and politicians, responsible economic management, and the importance of moral values in economic and political life. Â

Objev podobné jako Inflation Is about More Than Money: Economics, Politics and the Social Fabric - Brian Griffiths

Like, Comment, Follow, Subscribe. As social media has boomed in the past decade, there has been an increase in internet use and virtual communication through computers, mobile phones and tablets in adolescents. Putting images of themselves online as they carve out an identity and chase likes, they encounter many dangers: cyberbullying, race discrimination, discrimination because of one’s sexual orientation, eating disorders, self-harm, suicide, alcohol addiction and addiction to gaming.With adolescent’s mental health issues on the rise, The Effect of Social Media on Adolescents'' Mental Health and Well-Being acts as a guide for parents and teachers alike in supporting their adolescents'' mental health and well-being while they navigate the internet.Dr Steph Adam explains by using case studies, and her own experience of counselling young people, the risks and benefits of social media and how to keep adolescents safer online.

Objev podobné jako The Effect of Social Media on Adolescents' Mental Health and Well-Being - Dr Steph Adam

This book examines the social media communication of Czech athletes, with a focus on the commercialization of their content. It analyzes the topic from two perspectives: the athletes who share their messages and the fans who receive them, both as sports content and commercial promotion. While research on athletes' social media communication exists in other countries, similar studies have not yet been conducted in the Czech Republic. This study combines a year-long content analysis of selected athletes' Facebook pages with interviews with athletes and their representatives, offering a comprehensive look at the phenomenon. The book is intended for experts and the general public interested in sports communication, social media, and marketing.

Objev podobné jako Sports Communication on Social Media and Audience Reactions - Kateřina Turková

Examines the social media mechanism and how it is transforming communication in an increasingly networked society Social Media Communication: Trends and Theories explores how social media is transforming the way people think and behave. Providing students with an in-depth understanding of the mechanism underlying social media, this comprehensive textbook uses a multidisciplinary approach to examine social media use in a wide range of communication and business contexts. Each chapter is based on original research findings from the author as well as recent work in communication studies, neuroscience, information science, and psychology. Divided into two parts, the text first describes the theoretical foundation of social media use, discussing the impact of social media on information processing, social networking, cognition, interpersonal and group communication, the media industry, and business marketing. The second half of the book focuses on research-based strategies for effectively using social media in communication and business such as the news industry, heath care, and social movements. Offering detailed yet accessible coverage of how digital media technology is changing human communication, this textbook: Helps readers make the best use of social media tools in communication and business practicesIntroduces more than a dozen theories in the areas of communication, psychology, and ... Unknown localization key: "more"

Objev podobné jako Social Media Communication - Bu Zhong

Learn to utilize social media strategies that inspire behavior change in any landscape Strategic Social Media: From Marketing to Social Change, Second Edition combines best social media marketing practices with the application of traditional communication, behavior change, and marketing theories. More than a basic "how-to" guide, this innovative resource balances social media theory and real-world practice in a variety of areas, including advocacy, public health, entertainment, and education. With a clear and readable style, the authors explain the power and possibilities of social media to influence personal relationships and social change. The media environment of today is more mobile, visual, and personalized than ever before. In the second edition of Strategic Social Media, the authors incorporate advances in the field such as enhanced visual communication, digital experience sharing, omnichannel marketing, IoT, artificial intelligence, mass personalization, and social e-commerce. An entirely new chapter on utilizing social media for personal branding efforts is accompanied by new and updated examples, action plans, business models, and international case studies throughout. Covers all key aspects of strategic social media: landscape, messages, marketing and business models, social change, and the futureHighlights opportunities to break down barriers with institutions of power, achieve greater transparency, and mobilize users ... Unknown localization key: "more"

Objev podobné jako Strategic Social Media - Martin Stangl, L. Meghan Mahoney

Consumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and research to understanding the social media world that has rapidly become a key component in the social and economic lives of most individuals. Despite the rapid and widespread adoption of social media by consumers, research focused on individuals’ use thereof and its implications for organizations and society has been limited and published in scattered outlets. This has made it difficult for those trying to get either a quick introduction or an in-depth understanding of the associated issues to locate relevant scientific-based information. The book is organized into five broad sections. The first presents a summary overview of social media, including a historical and cultural perspective. The second section is focused on social media as a modern form of word of mouth, always considered the most impactful on consumers. It also touches upon a motivational explanation for why social media has such a strong and broad appeal. Section three addresses the impact that consumers’ switch to social media as a preferred channel has had on marketers’ branding and promotional efforts, as well as the ways in which consumer involvement can be maintained through this ... Unknown localization key: "more"

Objev podobné jako Consumer Psychology in a Social Media World

You will never look at social media the same way again. Social media are an integral part of contemporary society. From news, warfare, politics, advertising, consumption, entertainment, friendships, labour, and economy to friendships, leisure, language, and everyday life, they have changed the way we communicate, use information and understand the world. Social media shape and are shaped by contemporary society. In order to understand contemporary society we have to ask critical questions about social media. This book is the ultimate guide for digging deeper into issues of ownership, power, class, and (in)justice. This book equips you with a critical understanding of the complexities and contradictions at the heart of social media’s relationship with society.  The Fourth Edition contains new chapters and has updated and revised versions of other chapters: ·      The book includes a new chapter on TikTok in the context of global capitalism and the geopolitical conflict between China and the USA.·      It explores new topics such as information and social media warfare in the context of Russia’s invasion of Ukraine, the implications of Elon Musk’s acquisition of Twitter for democracy and the public sphere, the prospects of ... Unknown localization key: "more"

Objev podobné jako Social Media - Christian Fuchs

This Element endeavors to enrich and broaden Southeast Asian research by exploring the intricate interplay between social media and politics. Employing an interdisciplinary approach and grounded in extensive longitudinal research, the study uncovers nuanced political implications, highlighting the platform''s dual role in both fostering grassroots activism and enabling autocratic practices of algorithmic politics, notably in electoral politics. It underscores social media''s alignment with communicative capitalism, where algorithmic marketing culture overshadows public discourse, and perpetuates affective binary mobilization that benefits both progressive and regressive grassroots activism. It can facilitate oppositional forces but is susceptible to authoritarian capture. The rise of algorithmic politics also exacerbates polarization through algorithmic enclaves and escalates disinformation, furthering autocraticizing trends. Beyond Southeast Asia, the Element provides analytical and conceptual frameworks to comprehend the mutual algorithmic/political dynamics amidst the contestation between progressive forces and the autocratic shaping of technological platforms.

Objev podobné jako Social Media and Politics in Southeast Asia - Merlyna Lim

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ... Unknown localization key: "more"

Objev podobné jako International Marketing and Export Management - Alexander Josiassen, Gerald Albaum, Edwin Duerr