the 1 page marketing plan allan dib

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Najděte nejrychlejší cestu k penězům! Příprava marketingového plánu se často považuje za obtížný a časově náročný proces, ale představte si marketingový plán, který vám zabere pouze jednu A4.V této knize vám autor odhalí nový přístup k marketingu, který umožňuje vytvořit marketingový plán snadno a rychle. Kniha je interaktivní a najdete v ní spoustu příkladů z praxe, ale i předlohu marketingového plánu, který je vytvořený tak, abyste ho mohli postupně během čtení této knihy vyplnit a na konci získali vhodný plán k vašemu podnikání.

Objev podobné jako Marketingový plán na jednu stránku - Nejrychlejší cesta k penězům - Allan Dib

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Objev podobné jako How to Write a Marketing Plan - John Westwood

hra s herním plánem a figurkami
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skládací herní plán 180x180 mm
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Dino Člověče nezlob se s oboustranným plánem
Plan Toys třídící hračka barvy
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The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.

Objev podobné jako Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska

From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performanceDistributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It''s how to position your business as a ... Unknown localization key: "more"

Objev podobné jako Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W

''Presently I heard a slight groan, and I knew it was a groan of mortal terror ... the low stifled sound that arises from the bottom of the soul.''Stories about murder, mystery and madness, portraying the author''s feverish imagination at its creative height.Introducing Little Black Classics: 80 books for Penguin''s 80th birthday. Little Black Classics celebrate the huge range and diversity of Penguin Classics, with books from around the world and across many centuries. They take us from a balloon ride over Victorian London to a garden of blossom in Japan, from Tierra del Fuego to 16th-century California and the Russian steppe. Here are stories lyrical and savage; poems epic and intimate; essays satirical and inspirational; and ideas that have shaped the lives of millions.Edgar Allan Poe (1809-1849). Poe''s works available in Penguin Classics are The Complete Tales and Poems of Edgar Allan Poe, The Fall of the House of Usher and Other Writings, The Masque of the Red Death, The Murders in the Rue Morgue and Other Tales, The Narrative of Arthur Gordon Pym of Nantucket, The Pit and the Pendulum, The Portable Edgar Allan Poe and The Science Fiction of Edgar Allan Poe.

Objev podobné jako The Tell-Tale Heart - Edgar Allan Poe

Revel in the sumptuous language of Edgar Allan Poe’s best works in this elegantly designed hardcover edition. The Essential Tales and Poems of Edgar Allan Poe features the spine-chilling short stories and melodious poems of the famous Gothic American writer, spanning from 1827 to his death in 1849.This collectible edition features:A handsome faux-leather cover with foil-embossed designs21 short stories, including “The Tell-Tale Heart,” “The Pit and the Pendulum,” and “The Murders in the Rue Morgue”10 classic poems, including “The Raven,” “Annabel Lee,” and “The Bells”An introduction by Daniel Stashower An index of first linesA timeline of the life and times of Edgar Allan PoeEvery literature buff and fan of Gothic horror should have this indispensable volume in their home library.Essential volumes for the shelves of every classic literature lover, these deluxe classics editions include beautifully presented works from some of the most important authors in literary history. Other deluxe classics from Chartwell include Little Women, Alice’s Adventures in Wonderland, Anne of Green Gables, The Inferno, Dracula, The Republic, The Iliad, Meditations, and Irish Fairy and Folk Tales.

Objev podobné jako The Essential Tales and Poems of Edgar Allan Poe - Edgar Allan Poe

Allan Ahlberg''s The Boyhood of Burglar Bill is a nostalgic, autobiographical story about football, schooldays and growing-up in the ''50s. Allan Ahlberg is the internationally bestselling author of children''s classics that include Peepo! and Each Peach, Pear Plum, illustrated by Janet Ahlberg.Archie was a wonder dog in all our eyes. Nearly a year ago he had got run over. They found his foot in the street but the rest of him ran off. Mr Purnell mourned for a while; Mrs Purnell offered to beat the motorcyclist up or at least wreck his bike. Then, lo and behold, a fortnight later back came Archie. Coronation year, 1953. The boys from the bottom pitch - a great soup of boys - play football. When the ''Coronation Cup'' is proposed, they put their heads together, pool their pocket money and get a team up. There''s no chance they''ll win of course. They''re just the odds and sods in Mr Cork''s opinion. Besides, he''d go berserk if they did; menace them with his one good arm and pulverise their desks with his cricket stump. They''d be better off losing.The Boyhood of Burglar Bill is the second in a sequence of stories in which Allan ... Unknown localization key: "more"

Objev podobné jako The Boyhood of Burglar Bill - Allan Ahlberg

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Objev podobné jako Marketing Lessons from the Grateful Dead - David Meerman Scott, Brian Halligan

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

Objev podobné jako Can Marketing Save the Planet? - Michelle Carvill, Gemma Butler

Al Ries and Jack Trout, two of the world''s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn''t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Objev podobné jako The 22 Immutable Laws Of Marketing - Jack Trout, Al Ries

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Objev podobné jako The Digital Marketing Planner - Annmarie Hanlon

These stories and poems come from the mind of Edgar Allan Poe—one of the earliest masters of macabre literature.From the mysterious to the macabre, the works of Edgar Allan Poe have the power to evoke readers’ deepest emotions. Poe’s stories and poems explore the darker side of life and still offer lessons and insight into human behavior today. This handsome Word Cloud edition presents many of Poe’s best-known works, including “The Raven,” “The Murders in the Rue Morgue,” “The Tell-Tale Heart,” and “The Fall of the House of Usher,” along with dozens of other short stories and poems.

Objev podobné jako The Selected Works of Edgar Allan Poe - Edgar Allan Poe

From the Sunday Times bestselling author Allan Mallinson, a riveting read with the perfect combination of hero, history and adventure - perfect for fans of Patrick O''Brian and Bernard Cornwell."Convincingly drawn, perfectly paced and expertly written...A Joy to read" - Antony Beevor."I can''t wait to read the next in the series..." - ***** Reader review."A captivating read..."- ***** Reader review."Allan Mallinson is a truly gifted storyteller..."- ***** Reader review.*************************************************************************Waterloo 1815. The war against Napoleon Bonaparte is raging to its bloody end at Waterloo.A young officer - Cornet Matthew Hervey - going about his duty suddenly finds himself at the crux of events. The decisions he has to make - both military and romantic - will change the course of his life, and possible have far reaching political consequences...A Close Run Thing is the first book in Allan Mallinson''s Matthew Hervey series. His adventures continue in The Nizam''s Daughters.

Objev podobné jako A Close Run Thing (The Matthew Hervey Adventures: 1) - Allan Mallinson

The Sunday Times bestselling author Allan Mallinson, brings us another enthralling Matthew Hervey adventure. If you like Patrick O''Brian, Bernard Cornwell and CS Forester, you will love this!"What a hero! What an author! What a book! A joy for the lover of adventure and military buff alike" -- LYN MACDONALD, THE TIMES"Splendid...the tale is as historically stimulating as it is stirringly exciting" -- ANDREW ROBERTS, SUNDAY TELEGRAPH"Impeccably researched and rooted in both time and place" -- ***** Reader review"A thrilling tale" -- ***** Reader review"Allan Malinson tells an absorbing tale and gives a wonderful insight into life at that time." -- ***** Reader review********************************************************************India, 1824: Matthew Hervey and the 6th Light Dragoons are stationed in India, where conflagration looks set to flair.The usurper prince, Durjan Sal, has taken refuge in the infamous fortress of Bhurtpore. A deep ditch, which can be flooded at a moment''s notice, runs round it - and as its notorious Tower of Victory - built with the skulls of defeated men - bears witness, it has withstood all attacks made on it.Until now. Hot and dangerous work lies ahead for Matthew Hervey and his courageous troop who know their fortunes will be decided by the sabre''s ... Unknown localization key: "more"

Objev podobné jako The Sabre's Edge - Allan Mallinson

How positive thinking can change your life and help you reach your goals, by the bestselling authors of THE DEFINITIVE BOOK OF BODY LANGUAGE.Allan and Barbara Pease are the internationally renowned bestselling authors of THE DEFINITIVE BOOK OF BODY LANGUAGE and WHY MEN DON''T LISTEN AND WOMEN CAN''T READ MAPS, and have sold over 27 million books.In THE ANSWER, international bestselling authors Allan and Barbara Pease share all of the tips and wisdom they have learned on their own journey to success, and show readers how it is possible to achieve their goals. You will learn how to:- Set and action clearly defined goals- Overcome obstacles, regardless of what others think, do or say- Take responsibility for your life circumstances- Apply the art of visualisation and the power of affirmation- Deal with stress, fear and worry- Never give up.This accessible and practical guide will help readers take control of their life, become the person they want to be, and deal with obstacles and challenges no matter how difficult they may seem.

Objev podobné jako The Answer : How to take charge of your life & become the person you want to be - Allan Pease, Barbara Peaseová

The Fall of the House of Usher and Other Writings is a collection that displays the full force of Edgar Allan Poe''s mastery of both Gothic horror and the short story form. This Penguin Classics edition is edited with an introduction and notes by David Galloway.This selection of Poe''s critical writings, short fiction and poetry demonstrates his intense interest in aesthetic issues, and the astonishing power and imagination with which he probed the darkest corners of the human mind. ''The Fall of the House of Usher'' is a slow-burning Gothic horror, describing the final hours of a family tormented by tragedy and the legacy of the past. In ''The Tell-Tale Heart'', a murderer''s insane delusions threaten to betray him, while stories such as ''The Pit and the Pendulum'', ''The Raven'' and ''The Cask of Amontillado'' explore extreme states of decadence, fear and hate.In his introduction, David Galloway re-examines the myths surrounding Poe''s life and reputation. This edition includes a new chronology and suggestions for further reading.As well as his remarkable literary output, Boston-born Edgar Allan Poe (1809-49) had a variety of occupations - he served in the US army and was a magazine editor. Towards the end of his life, ... Unknown localization key: "more"

Objev podobné jako The Fall of the House of Usher and Other Writings - Edgar Allan Poe

This deliciously eerie volume collects some of the most well-known of Edgar Allan Poe’s classic tales and poems originally published in the early to mid-19th century for a new generation of young readers—featuring a freshly reimagined cover!Acknowledged as one of the most brilliant American writers, Edgar Allan Poe crafted a fantastic world filled with mystery and horror that has thrilled readers for generations. This collection includes Poe’s most famous tales and poems. In “The Tell-Tale Heart,” a man crafts the perfect murder only to be haunted by guilt. “The Fall of the House of Usher” sees the last members of a family meet their grisly end. “The Purloined Letter” follows a detective searching for a letter stolen from the queen. A prisoner of the Spanish Inquisition faces unimaginable torture in “The Pit and the Pendulum.” All three poems—“The Raven,” “Lenore,” and “Annabel Lee”—center around the deaths of young women and the sadness left in their wake.

Objev podobné jako The Raven & Other Writings - Edgar Allan Poe

Another riveting Matthew Hervey adventure from the Sunday Times bestselling author Allan Mallinson, combining hero, history and drama to perfection. If you like Patrick O''Brian and Sharpe, you''ll love this!"A marvellous read, paced like a well-balanced symphony ... This is more than a ripping yarn..." - The Times"This is an engaging work...The attention to detail is admirable" -- Daily Express"I strongly recommend this book (and the series) to any lover of this genre. FIVE STARS" - ***** Reader review. *************************************************************************1816: Fresh from the field at Waterloo, and leaving behind his fiancée Lady Henrietta Lindsey, Matthew Hervey is dispatched to India on a secret mission. The state of Chintal is threatened by both intrigue from within and military might from without. Hervey finds he is once more destined for the battlefield.In a land at once alien, exotic and beguiling, Matthew Hervey''s mettle will be tested to the limit...Have you read A Close Run Thing - the first Matthew Hervey adventure? The Nizam''s Daughters is the second book in Allan Mallinson''s Matthew Hervey series. His adventures continue in A Regimental Affair.

Objev podobné jako The Nizam's Daughters (The Matthew Hervey Adventures: 2) - Allan Mallinson

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

The second book in the definitive graphic novel adaptation of Dune, the groundbreaking science-fiction classic by Frank Herbert. In book 2 of the bestselling graphic novel trilogy, young Paul Atreides and his mother, Lady Jessica, find themselves stranded in the deep desert of Arrakis. Betrayed by one of their own and destroyed by their greatest enemy, Paul and Jessica must find the mysterious Fremen . . . or perish. This faithful adaptation of the 1965 novel Dune by Brian Herbert, son of Frank Herbert, and the New York Times bestselling author Kevin J. Anderson, continues to explore Paul’s journey as he evolves from boy to mysterious messiah. Illustrated by Raúl Allén and Patricia Martín, this spectacular blend of adventure and spirituality, environmentalism, and politics is a groundbreaking look into our universe and transformed by the graphic novel format into a powerful, fantastical tale for a new generation of readers.“This is a fantastic way to read the Dune epic and to become immersed in the greater details of the novel. The clear and precise artwork makes the narrative easy to follow and imbues the story with a cutting edge of the best stylish qualities that graphic novels have to offer.” —Alex ... Unknown localization key: "more"

Objev podobné jako DUNE: The Graphic Novel, Book 2: Muad’Dib - Frank Herbert, Brian Herbert, Kevin J. Anderson

''A truly unusual and strangely revealing lens through which to view music and history and the dark life of the sea'' Brian Eno''As memorable, pleasurable and irrational as all the highest quests'' John Higgs''A perfect example of the power and beauty of industrial music'' Cosey Fanni TuttiWhat does the foghorn sound like?It sounds huge. It rattles. It rattles you. It is a booming, lonely sound echoing into the vastness of the sea. When Jennifer Lucy Allan hears the foghorn''s colossal bellow for the first time, it marks the beginning of an obsession and a journey deep into the history of a sound that has carved out the identity and the landscape of coastlines around the world, from Scotland to San Francisco.Within its sound is a maritime history of shipwrecks and lighthouse keepers, the story and science of our industrial past, and urban myths relaying tales of foghorns in speaker stacks, blasting out for coastal raves.An odyssey told through the people who battled the sea and the sound, who lived with it and loathed it, and one woman''s intrepid voyage through the howling loneliness of nature.

Objev podobné jako The Foghorn's Lament - Jennifer Lucy Allan

HarperCollins is proud to present its new range of best-loved, essential classics.‘True! Nervous, very, very dreadfully nervous I had been and am; but why will you say that I am mad? The disease had sharpened my senses, not destroyed, not dulled them.’This ultimate collection of the infamous author’s works includes ‘The Raven’, ‘The Fall of the House of Usher’ and ‘The Tell-Tale Heart’. They focus on the internal conflict of individuals, the power of the dead over the living, and psychological explorations of darker human emotion.An American writer of fantastical, bizarre and sometimes disturbing short stories, Poe wrote in the first half of the nineteenth century. Preoccupied with delving into the darker reaches of the human psyche, Poe is inventor of the detective story and master of the macabre.

Objev podobné jako The Selected Works of Edgar Allan Poe - Edgar Allan Poe

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

In this first of a groundbreaking multivolume set, THE MCCARTNEY LEGACY, VOL 1: 1969-73 captures the life of Paul McCartney in the years immediately following the dissolution of the Beatles, a period in which McCartney recreated himself as both a man and a musician. Informed by hundreds of interviews, extensive ground up research, and thousands of never-before-seen documents THE MCCARTNEY LEGACY, VOL 1 is an in depth, revealing exploration of McCartney’s creative and personal lives beyond the Beatles.When Paul McCartney issued a press release in April 1970 announcing that the world’s most beloved band, the Beatles, had broken up no one could have predicted that McCartney himself would go on to have one of the most successful solo careers in music history. Yet in the years after the Fab Four disbanded, Paul McCartney became a legend in his own right. Now journalist and world-renowned Beatles’ historian Allan Kozinn and award-winning documentarian Adrian Sinclair chronicle in technicolor McCartney’s pivotal years from 1969 to 1973, as he recreated himself in the immediate aftermath of the Beatles breakup – a period when, newly married and with a growing family, he conquered depression and self-doubt, formed a new band, Wings, and recorded five epochal ... Unknown localization key: "more"

Objev podobné jako The McCartney Legacy - Adrian Sinclair, Allan Kozinn

Gorgeous, collectable new edition of a great American poet, whose lyricism is often overshadowed by his short stories.A new collectable edition of Poe''s poetry which demonstrates his skilful and imaginative command of the English language. Often regarded as the founder of the modern short story Poe also laid the foundations for the symbolist poets and futurists of the 20th Century, his razor-sharp dissections of the world offering dark romantic notions to the reader. Little treasures, the FLAME TREE COLLECTABLE CLASSICS are chosen to create a delightful and timeless home library. Each stunning, gift edition features deluxe cover treatments, ribbon markers, luxury endpapers and gilded edges. The original text is accompanied by a Glossary of Victorian and Literary terms produced for the modern reader.

Objev podobné jako The Complete Poetry of Edgar Allan Poe - Edgar Allan Poe

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

A spectacular gift-ready deluxe collector’s edition of the second book in the definitive graphic novel adaptation of Dune, the groundbreaking science-fiction classic by Frank Herbert. This deluxe collector’s edition features an increased trim size of 7 1/2" x 11 1/4", is printed on high-quality matte art paper, and is packaged in a slipcase with foil stamping and tip-on cover. Book 2 of this bestselling trilogy offers a prescient look into our galactic future. Young Paul Atreides and his mother, the Lady Jessica, find themselves stranded in the deep desert of Arrakis. Betrayed by one of their own and destroyed by their greatest enemy, Paul and Jessica must find the mysterious Fremen, or perish. This faithful adaptation of the 1965 epic, Dune, by New York Times bestselling authors Brian Herbert (son of Frank Herbert) and Kevin J. Anderson, continues to explore Paul’s journey as he evolves from boy to mysterious messiah. Illustrated by Raúl Allén and Patricia Martín, this spectacular blend of adventure and spirituality, environmentalism, and politics is a groundbreaking look into our universe and is transformed by the graphic novel format into a powerful, fantastical tale for a new generation of readers.Cover by Eisner Award–Winning Illustrator Bill Sienkiewicz

Objev podobné jako DUNE: The Graphic Novel, Book 2: Muad'Dib: Deluxe Collector's Edition - Brian Herbert, Kevin J. Anderson

Edgar Allan Poe’s works, with their gothic and often obsessive themes,have had a significant influence on American literature.

Objev podobné jako The Selected Writings of Edgar Allan Poe - Edgar Allan Poe

A jolly escapade through the world of potties, royalty and tiny accidents in this hilarious romp from the bestselling creator of The Queen''s Knickers, Nicholas Allan.It''s time for the prince to use his potty, so it''s off to the Royal Potty Workshop! There are singing potties, potties pulled by corgis, and even super-duper flying Royal Robo-Potties!But it''s hard work finding the perfect potty for the job ... especially when disaster strikes. Can the Royal Baby find his own solution?Praise for The Royal Nappy:"Lots of fun" The Sun

Objev podobné jako The Prince and the Potty - Allan Nicholas

Edgar Allan Poe remains the unsurpassed master of works of mystery and madness in this outstanding collection of Poe''s prose and poetry are sixteen of his finest tales, including "The Tell-Tale Heart", "The Murders in the Rue Morgue", "The Fall of the House of Usher," "The Pit and the Pendulum," "William Wilson," "The Black Cat," "The Cask of Amontillado," and "Eleonora". Here too is a major selection of what Poe characterized as the passion of his life, his poems - "The Raven," "Annabel Lee," Ulalume," "Lenore," "The Bells," and more, plus his glorious prose poem "Silence - A Fable" and only full-length novel, The Narrative of Arthur Gordon Pym.

Objev podobné jako The Tell-Tale Heart - Edgar Allan Poe

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"

Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the ... Unknown localization key: "more"

Objev podobné jako Ethical Approaches to Marketing

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world''s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple ... Unknown localization key: "more"

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilitiesIdentify customers, create content, customize outreach, and personalize customer experience with AIConsider how your team, department, or organization can be retooled to thrive in an AI-enabled worldLearn from valuable case studies that show how large organizations are using AI in their campaigns This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

Objev podobné jako Marketing with AI For Dummies - Shiv Singh

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        “Segments of one” marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·   ... Unknown localization key: "more"

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

The second of Allan Ahlberg''s mini-masterpieces for early readers.One lucky morning ... Mrs Gaskitt opens the post and finds she''s won a prize! Next she kisses the postman! Never mind, though - the postman is Mr Gaskitt doing his very latest job. Meanwhile, Gus and Gloria get a new teacher, Mrs Plum, with silvery hair, a big smile and a huge suitcase, who''s ever so helpful when things start to go missing in the classroom. And then Mrs Gaskitt finds she''s won another prize! What happens next?

Objev podobné jako The Woman Who Won Things - Allan Ahlberg

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"

Objev podobné jako Marketing Planning & Strategy - John Dawes

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketingNew extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experienceUpdated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram contentNew/updated international case studies including many more from Asian and African destinationsThis book is written specifically ... Unknown localization key: "more"

Objev podobné jako Hospitality Marketing - David Bowie, Buttle Francis, Dogan Gursoy

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been ... Unknown localization key: "more"

Objev podobné jako A Dictionary of Marketing - Charles Doyle

Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods.Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, ... Unknown localization key: "more"

Objev podobné jako Marketing Skills in Practice - Linda Anne Barkas, Yvonne Dixon-Todd

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ... Unknown localization key: "more"

Objev podobné jako International Marketing and Export Management - Alexander Josiassen, Gerald Albaum, Edwin Duerr