the 1 page marketing plan allan dib

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. How to annihilate competitors and make yourself the only logical choice. How to get amazing results on a small budget using the secrets of direct response marketing. How to charge high prices for your products and services and have customers actually thank you for it.

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Najděte nejrychlejší cestu k penězům! Příprava marketingového plánu se často považuje za obtížný a časově náročný proces, ale představte si marketingový plán, který vám zabere pouze jednu A4. V této knize vám autor odhalí nový přístup k marketingu, který umožňuje vytvořit marketingový plán snadno a rychle. Kniha je interaktivní a najdete v ní spoustu příkladů z praxe, ale i předlohu marketingového plánu, který je vytvořený tak, abyste ho mohli postupně během čtení této knihy vyplnit a na konci získali vhodný plán k vašemu podnikání.

Objev podobné jako Marketingový plán na jednu stránku - Nejrychlejší cesta k penězům - Allan Dib

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Objev podobné jako How to Write a Marketing Plan - John Westwood

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technologyâ ”including generative artificial intelligence (AI) like ChatGPTâ ”can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You ll discover the latest approaches for highly effective public relations, marketing, and customer communicationsâ ”all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curveMake your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from youGain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Objev podobné jako The New Rules of Marketing

From the ⠜godfather of content marketing⠝⠔this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach⠔which includes everything from blogging to YouTube videos to social media⠔is the core of most organizations⠙ marketing plans.Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the ⠜creator economy,⠝ it shows how to update existing content and make new content that performs in strategic ways. Updates include:New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performanceDistributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It s how to position your business as a trusted expert in its industry. It s what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

Objev podobné jako Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W

Presently I heard a slight groan, and I knew it was a groan of mortal terror ... the low stifled sound that arises from the bottom of the soul. Stories about murder, mystery and madness, portraying the author s feverish imagination at its creative height.Introducing Little Black Classics: 80 books for Penguin s 80th birthday. Little Black Classics celebrate the huge range and diversity of Penguin Classics, with books from around the world and across many centuries. They take us from a balloon ride over Victorian London to a garden of blossom in Japan, from Tierra del Fuego to 16th-century California and the Russian steppe. Here are stories lyrical and savage; poems epic and intimate; essays satirical and inspirational; and ideas that have shaped the lives of millions.Edgar Allan Poe (1809-1849). Poe s works available in Penguin Classics are The Complete Tales and Poems of Edgar Allan Poe, The Fall of the House of Usher and Other Writings, The Masque of the Red Death, The Murders in the Rue Morgue and Other Tales, The Narrative of Arthur Gordon Pym of Nantucket, The Pit and the Pendulum, The Portable Edgar Allan Poe and The Science Fiction of Edgar Allan Poe.

Objev podobné jako The Tell-Tale Heart - Edgar Allan Poe

Revel in the sumptuous language of Edgar Allan Poe’s best works in this elegantly designed hardcover edition. The Essential Tales and Poems of Edgar Allan Poe features the spine-chilling short stories and melodious poems of the famous Gothic American writer, spanning from 1827 to his death in 1849.This collectible edition features:A handsome faux-leather cover with foil-embossed designs21 short stories, including “The Tell-Tale Heart,” “The Pit and the Pendulum,” and “The Murders in the Rue Morgue”10 classic poems, including “The Raven,” “Annabel Lee,” and “The Bells”An introduction by Daniel Stashower An index of first linesA timeline of the life and times of Edgar Allan PoeEvery literature buff and fan of Gothic horror should have this indispensable volume in their home library.Essential volumes for the shelves of every classic literature lover, these deluxe classics editions include beautifully presented works from some of the most important authors in literary history. Other deluxe classics from Chartwell include Little Women, Alice’s Adventures in Wonderland, Anne of Green Gables, The Inferno, Dracula, The Republic, The Iliad, Meditations, and Irish Fairy and Folk Tales.

Objev podobné jako The Essential Tales and Poems of Edgar Allan Poe - Edgar Allan Poe

Allan Ahlberg s The Boyhood of Burglar Bill is a nostalgic, autobiographical story about football, schooldays and growing-up in the 50s. Allan Ahlberg is the internationally bestselling author of children s classics that include Peepo! and Each Peach, Pear Plum, illustrated by Janet Ahlberg.Archie was a wonder dog in all our eyes. Nearly a year ago he had got run over. They found his foot in the street but the rest of him ran off. Mr Purnell mourned for a while; Mrs Purnell offered to beat the motorcyclist up or at least wreck his bike. Then, lo and behold, a fortnight later back came Archie. Coronation year, 1953. The boys from the bottom pitch - a great soup of boys - play football. When the Coronation Cup is proposed, they put their heads together, pool their pocket money and get a team up. There s no chance they ll win of course. They re just the odds and sods in Mr Cork s opinion. Besides, he d go berserk if they did; menace them with his one good arm and pulverise their desks with his cricket stump. They d be better off losing.The Boyhood of Burglar Bill is the second in a sequence of stories in which Allan Ahlberg explores his own childhood. My Brother s Ghost, shortlisted for the Guardian Children s Fiction Prize, was the first. Allan Ahlberg has published books for children of all ages from the picture books Peepo!, Each Peach, Pear, Plum, The Jolly Postman and the Funnybones series - illustrated by Janet Ahlberg - to his books for older readers including Woof! and his books of verse: Please Mrs. Butler and Heard it in the Playground.

Objev podobné jako The Boyhood of Burglar Bill - Allan Ahlberg

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away freemium content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead s approach you can apply to your business. Find out how to make your fans equal partners in your journey, lose control to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Objev podobné jako Marketing Lessons from the Grateful Dead - David Meerman Scott, Brian Halligan

Al Ries and Jack Trout, two of the world s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Objev podobné jako The 22 Immutable Laws Of Marketing - Jack Trout, Al Ries

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ⠘Annmarie⠙s Advice⠙, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you⠙ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you⠙ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Objev podobné jako The Digital Marketing Planner - Annmarie Hanlon

The Fall of the House of Usher and Other Writings is a collection that displays the full force of Edgar Allan Poe s mastery of both Gothic horror and the short story form. This Penguin Classics edition is edited with an introduction and notes by David Galloway.This selection of Poe s critical writings, short fiction and poetry demonstrates his intense interest in aesthetic issues, and the astonishing power and imagination with which he probed the darkest corners of the human mind. The Fall of the House of Usher is a slow-burning Gothic horror, describing the final hours of a family tormented by tragedy and the legacy of the past. In The Tell-Tale Heart , a murderer s insane delusions threaten to betray him, while stories such as The Pit and the Pendulum , The Raven and The Cask of Amontillado explore extreme states of decadence, fear and hate.In his introduction, David Galloway re-examines the myths surrounding Poe s life and reputation. This edition includes a new chronology and suggestions for further reading.As well as his remarkable literary output, Boston-born Edgar Allan Poe (1809-49) had a variety of occupations - he served in the US army and was a magazine editor. Towards the end of his life, he was plagued by mental instability. If you enjoyed The Fall of the House of Usher, you might like Horace Walpole s The Castle of Otranto, also available in Penguin Classics. The most original genius that America has produced Alfred, Lord Tennyson Poe has entered our popular consciousness as no other American writer The New York Times Book Review

Objev podobné jako The Fall of the House of Usher and Other Writings - Edgar Allan Poe

From THE Sunday Times bestselling author Allan Mallinson, a riveting read with the perfect combination of hero, history and adventure - perfect for fans of Patrick O Brian and Bernard Cornwell. A very astounding and enjoyable military read -- ***** Reader review Excellent - full of excitement, adventure and history -- ***** Reader review Outstanding -- ***** Reader review Magnificent! -- ***** Reader review Allan Mallinson is a truly gifted storyteller... - ***** Reader review*********************************************************************************1831: riots and rebellions are widespread . . .In England, the new government is facing protests against the attempts of the Tory-dominated House of Lords to thwart the passing of the Reform Bill. In India, relations are strained between the presidency of Madras and some of the neighbouring princely states.Having taken command of the action in Bristol to restore order after one of the bloodiest and most destructive riots in the nation s history, Lieutenant-Colonel Matthew Hervey is out of favour with the new government. But then his old friend, Sir Eyre Somervile, offers him a lifeline...Somervile has persuaded the Court of Directors of the East India Company to approve an increase in the Madras military establishment. Hervey and the 6th Light Dragoons are sent to the princely state of Coorg. The Rajah is in revolt against the East India Company s terms and Hervey s regiment is called upon to crush the rebellion.With the stakes raised by an unexpected visitation from his past, for Hervey the question is whether he and his men will get out of this brutal war unscathed?

Objev podobné jako The Passage to India - Allan Mallinson

HarperCollins is proud to present its new range of best-loved, essential classics.â ˜True! Nervous, very, very dreadfully nervous I had been and am; but why will you say that I am mad? The disease had sharpened my senses, not destroyed, not dulled them.â ™This ultimate collection of the infamous authorâ ™s works includes â ˜The Ravenâ ™, â ˜The Fall of the House of Usherâ ™ and â ˜The Tell-Tale Heartâ ™. They focus on the internal conflict of individuals, the power of the dead over the living, and psychological explorations of darker human emotion.An American writer of fantastical, bizarre and sometimes disturbing short stories, Poe wrote in the first half of the nineteenth century. Preoccupied with delving into the darker reaches of the human psyche, Poe is inventor of the detective story and master of the macabre.

Objev podobné jako The Selected Works of Edgar Allan Poe - Edgar Allan Poe

Gorgeous, collectable new edition of a great American poet, whose lyricism is often overshadowed by his short stories.A new collectable edition of Poe s poetry which demonstrates his skilful and imaginative command of the English language. Often regarded as the founder of the modern short story Poe also laid the foundations for the symbolist poets and futurists of the 20th Century, his razor-sharp dissections of the world offering dark romantic notions to the reader. Little treasures, the FLAME TREE COLLECTABLE CLASSICS are chosen to create a delightful and timeless home library. Each stunning, gift edition features deluxe cover treatments, ribbon markers, luxury endpapers and gilded edges. The original text is accompanied by a Glossary of Victorian and Literary terms produced for the modern reader.

Objev podobné jako The Complete Poetry of Edgar Allan Poe - Edgar Allan Poe

A jolly escapade through the world of potties, royalty and tiny accidents in this hilarious romp from the bestselling creator of The Queen s Knickers, Nicholas Allan.It s time for the prince to use his potty, so it s off to the Royal Potty Workshop! There are singing potties, potties pulled by corgis, and even super-duper flying Royal Robo-Potties!But it s hard work finding the perfect potty for the job ... especially when disaster strikes. Can the Royal Baby find his own solution?Praise for The Royal Nappy: Lots of fun The Sun

Objev podobné jako The Prince and the Potty - Allan Nicholas

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales Marketing#1 Bestseller in Auctions Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.Learn how to:Navigate a nebulous digital marketing environmentMaximize time and investments with sales marketing strategiesBuild and model consistent brand standardsBecome an expert in brand marketing and take your company to the next levelIf you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. Also available with MyLab®Marketing MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLabMarketing personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab®Marketing, search for: 9781292449272 Principles of Marketing, Global Edition, 19th edition plus MyLab®Marketing with Pearson eText. Package consists of: 9781292449364 Principles of Marketing, Global Edition, 19th edition 9781292449371 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing 9781292449388 Principles of Marketing, Global Edition, 19th edition MyLab®Marketing with Pearson eText MyLab®Marketing is not included. Students, if MyLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States.

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Whether you re promoting a company, product, a service or even your own personal brand, this guide will empower you to simplify your approach. You ll learn how to connect with your audience by understanding what they want and positioning your brand meaningfully. Through this book, you ll gain tools to navigate the complexities of marketing, avoid common pitfalls and ultimately work smarter - not harder.From avoiding jargon traps to staying customer-focused, this book provides insights that you can apply immediately, whatever your marketing challenge. It s a fresh perspective for a cluttered field, focusing on clarity, simplicity and real results.

Objev podobné jako The Work Smarter Guide to Marketing - Mark Palmer

Edgar Allan Poeâ ™s works, with their gothic and often obsessive themes,have had a significant influence on American literature.

Objev podobné jako The Selected Writings of Edgar Allan Poe - Edgar Allan Poe

It s time for takeoff! Keep curious kids flying high with this fun activity book that s packed with more than 80 aviation-themed word and picture games. The perfect accompaniment for a flight, long-distance trip, or a rainy day spent indoors, kids can while away the hours exploring word searches, roaming mazes, and discovering top aviation facts.What is the largest plane on Earth? When was the first ever flight? All will be revealed in The Big Book of Plane Activities, which is brimming with engine-ious plane and aviation trivia alongside engaging games. Pack this on-the-go-companion for your next excursion and keep curious kids entertained throughout their journey.Inside The Big Book of Plane Activities:More than 80 fantastically fun aviation-themed activities to banish boredom including word searches, crossword puzzles, mazes, hidden pictures, connect-the dots, color-by-numbers, and morePacked with aviation and plane facts for kids to impress their friends with, which can be read as they enjoy the word and picture gamesThe perfect in-hand activity book for your hand luggage or backpack that can be taken everywhere and anywhereA must-buy for entertaining plane-loving children and transport enthusiasts during your next travel adventureMake The Big Book of Plane Activities a must-bring addition for your travels and discover pages of entertaining word games and picture challenges that are sure to delight kids who love everything about aviation!

Objev podobné jako Lonely Planet Kids The Big Book of Plane Activities - Baker Laura, Lonely Planet Kids

The landmark tenth edition of McGraw-Hillâ ™s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonaldâ ™s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonaldâ ™s, Dominoâ ™s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research Consultancy Application and an active member of the Town Centres Research Interest Group.

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow s marketing professionals

Objev podobné jako Marketing - Byron Sharp

Understand the core concepts of marketing explained in a real-life context â ˜This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers. Dr. Julie Jones, Aberystwyth University â ˜A very good text that allows for key areas in the subject to be defined, developed and explored. Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within the text. Benefit from new and updated features such as: Revised chapters such as the one on segmentation reflect the growing importance of the individual customer and customer persona characteristics. End-of-chapter review questions that compound your understanding and show how to apply the concepts covered in real life contexts. New case studies to show how marketing theory is applied in the real world. With a full range of online resources, this text gives you thorough insight into the principles of marketing and their application in real-life industry.

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.In Quantum Marketing, readers will:Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Objev podobné jako Quantum Marketing - Raja Rajamannar

A unique nutritional guide and cookbook⠔with over 100 delicious recipes⠔that can help both women and men of any age maintain optimal bone density and prevent osteoporosis.Can you have healthy bones while following a diet of more, mostly, or entirely plants? Is lower bone density an inescapable price even young people must pay for choosing plant foods?Dr. Laura Kelly, a specialist in precision medicine for bone health, hears these questions from patients and colleagues who cite studies showing that as a group, vegetarians and vegans can have lower bone density than do people who eat animal food. In The Healthy Bones Plant-Based Nutrition Plan and Cookbook, Dr. Kelly puts these questions to rest, offering readers the same expert guidance she provides to her patients who are on a plant-forward or vegetarian diet, ensuring they have a plan to meet their nutritional needs for healthy bones or working toward reversal of bone loss. She explains why people on plant-forward, vegetarian, or vegan diets sometimes struggle with low bone density; identifies the environmental factors that can influence bone health; and explains how to minimize the risks while setting out the steps anyone can take to restore, improve, and maintain bone density.As the authors of The Healthy Bones Nutrition Plan and Cookbook, Laura and Helen Kelly specialize in explaining science to nonscientists, and this book is a must-have for anyone who is giving plant foods a bigger share⠔or a full share⠔of their daily diet. The authors guide readers to learn about the wide variety of plant foods and how to select, prepare, and cook with them, as well as best food combinations in order to achieve optimum bone health.The Healthy Bones Plant-Based Nutrition Plan and Cookbook breaks new ground by including:Complete information on the abundant nutrition that plant foods offer and an explanation of how plant foods alone can help to strengthen the skeleton.An explanation of exciting research discoveries regarding gene expression and the use of genetic testing to help those struggling with bone loss. The new sciences of nutrigenetics and nutrigenomics allow practitioners to understand how a patient⠙s genetic profile contributes to bone density and how detailed nutrient and food prescriptions can either prevent or treat osteoporosis in an elegant and efficient way.The reasons why bone strength and density decline with age, and the type of nutrient interventions that can help restore turnover balance.How to meet and overcome the challenges to nutrient bioavailability posed by choosing a fully plant-based life.A discussion of the A to Z of bioavailability of nutrients most important for bone health, from calcium to Vitamin K2, and how to release the nutrients in plant foods from the antinutrients that can lock them in undigestible forms.Over 100 recipes created by gifted vegetarian chef Jummee Park that feature delicious and diverse combinations of vegetables, fruits, grains, mushrooms, nuts, beans, seeds, edible flowers, and spices.Tips on establishing a pantry and several example meal plans.How to use an online nutrition calculator to craft your own delicious plant combinations that supply needed amounts of complete protein, iron, and vitamins A and B12 for whole nutrition. The Healthy Bones Plant-Based Nutrition Plan and Cookbook is a unique nutritional guide and cookbook that can help both women and men of any age maintain optimal bone density and prevent osteoporosis on a plant-based, vegetarian, or vegan diet. The book⠙s full presentation of the science of bone health, along with a generous helping of recipes, follows the example of the Kellys⠙ first book to inspire confidence in and enthusiasm for making the changes required to embrace food as medicine for bones.

Objev podobné jako The Healthy Bones Plant-Based Nutrition Plan and Cookbook - Dr. Laura Kelly, Jummee Park, Helen Kelly

Packed with tips, hints and reminders, case studies, at-a-glance charts and a daily journal to help you keep track of your baby s progress, The Sensational Baby Sleep Plan is a step-by-step, must-have manual to ensure sleep for you and your baby. For over twenty-five years, recognised sleep guru Alison Scott-Wright has been working hands-on with families, sharing her knowledge with her clients and, most importantly, bringing sleep to thousands of homes. Now she is sharing her expertise with you... I was so thankful for this book. It made a HUGE difference. -- Giovanna Fletcher I wish I had read this book sooner, I tell every new mum about it! -- Millie MackintoshThe Sensational Baby Sleep Plan is changing parents lives:***** This book is a Godsend . . . simple, supportive and easy to apply. ***** Literally changes our lives . . . absolutely invaluable advice. ***** This books now allows our little one to enjoy her sleep . . . She is a happy content smiley baby now and so are mummy and daddy! *********************************************************************************************The Sensational Baby Sleep Plan gives parents:* Realistic, easy to follow advice and guidance* Sensible feeding plans that can be tailored to suit the individual* Simple explanations of how to interpret different cries* Useful tips to encourage belief and trust in their parental instincts* Solutions to common issues and problems, as well as in-depth explanations on how to cope with reflux and dietary related colic.* Happy babies that sleep through the night and have structured naps from around 2 months.Baby care consultant Alison Scott-Wright takes the stress and tension out of those early weeks and offers the ultimate plan that will ensure your baby sleeps soundly during the day, and for a full 12 hours during the night from around 8-10 weeks, without the need for night feeds!And for when you re ready to move on to the next stage in sleep-filled parenting: The Sensational Toddler Sleep Plan!

Objev podobné jako The Sensational Baby Sleep Plan - Alison Scott-Wright

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Kellerâ ™s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The bookâ ™s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation s ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer s purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Objev podobné jako Marketing - Kenneth Le Meunier-Fitzhugh

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the ⠜Four Pâ ™s of Marketing,⠝ Philip Kotler, explains how marketers can use technology to address customersâ ™ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        ⠜Segments of one⠝ marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·        The â œWhatever-Whenever-Wherever⠝ service delivery ·        ⠜Everything-As-A-Service⠝ business model ·        Internet of Things and blockchain for marketing ·        Virtual and augmented reality marketing ·        Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.Â

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. Youâ ™ll discover what works, what doesnâ ™t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economyDiscover how to engage customers with trust and enthusiasmUnderstand post-pandemic changes in consumer attitudesDiscover new tools and technologies for finding customers and inspiring loyaltyAdapt your brand, pricing, and sales approach to make your business more valuableAvoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, itâ ™s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Objev podobné jako Marketing For Dummies - Jeanette Maw McMurtry

We know how eager you are to learn practical workplace skills at university so that you are job ready following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor⠙s manual and a suggested syllabus.  Suitable reading for marketing planning and marketing strategy courses.

Objev podobné jako Marketing Planning

Kniha - autor Geoffrey A. Moore, 274 stran, anglicky, brožovaná bez přebalu lesklá The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.

Objev podobné jako Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (0062292986)

An easy-to-follow plan, packed with delicious recipes and expert advice, that makes losing weight and combating metabolic disease simple, tasty and sustainable Good intentions and a shelf full of cookbooks aren #39;t enough to sustain a healthy eating lifestyle. What you need is a plan. A plan underpinned by simple-to-follow low carb and sugar kitchen principles that will help the accomplished, or the less-than accomplished, cook lose weight, combat metabolic diseases and sustain a new way of eating. With its simple approach, The Diabetes Weight-Loss Meal Planner will get you started on a healthier lifestyle that #39;s easy to maintain, with weekly meal plans - including meat and completely vegetarian variants - and over 80 delicious low carb recipes. Katie #39;s unique table of Carb Swaps, bespoke CarbScale and calorie and carb counts for every recipe make the diet accessible to all, whether you #39;re looking for dramatic weight loss or a sustainable eating plan. Dr David Unwin and Dr Jen Unwin, clinical experts in diabetes and lifestyle changes, introduce the key principles that underlie the plan, and explore the psychology behind lasting eating habits. Health tips from nutritionist Jenny Phillips accompany every recipe, which range from quick meals made in under 30 minutes to celebration showstoppers and batch-cooked dinners.

Objev podobné jako The Diabetes Weight-Loss Plan - Katie Caldesi

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everydayâ “and in order for students to have a competitive edge, they need a textbook that reflects the best of todayâ ™s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in todayâ ™s marketing theory and practice. .

Objev podobné jako Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong

Get fit at home with Woman Home⠙s fitness guruHello! My name is Annie Deadman and I⠙m the proud creator of the 21 Day Blast Plan, a three week healthy eating and fitness programme that kicks your sweet tooth into touch, calms your gut and leaves you with less fat and firmer muscles.Just so you know I⠙m not some fake who went ⠜on a diet⠝ once, found it worked and decided to flog it the masses; I⠙ve been running Annie Deadman Training for the last 15 years. I learnt so much from all my clients about their day-to-day issues, their food intolerances, their lack of time. Men and women were struggling to keep in shape (as well as retain some modicum of self-esteem) while managing a family and work, dishing up healthy meals and trying occasionally to come up for air.Personal training is expensive and I wanted to find a way of helping people get into shape without having to join a gym. I wanted to give them access to something that could help them break habits, get results, stay motivated and was sustainable with a family and work. I also wanted to offer something more: something a bit personal, that would entertain, but most importantly, be effective.So the 21 Day Blast Plan was born ⠓ an online plan that anyone can sign up to for less than the cost of an annual gym membership. The Blast Plan had some fantastic coverage recently in the national press and bang!⠦overnight a wonderful Blast community was created. And now I⠙m bringing the programme to you within the covers of this book so you too can experience the joy, enlightenment and results of the other Blasters.

Objev podobné jako The 21 Day Blast Plan - Annie Deadman

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to ⠜big data⠝ and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

WHATâ ™S NEW ABOUT THE NEW FAT FLUSH PLAN?For over 25 years, Fat Flush has helped millions of people lose weight, harness the healing powers of foods, reignite metabolism, fight cellulite, and restore the liver and gallbladder while improving their lives. Now, for the first time since its original publication, the acclaimed New York Times bestseller has been revised and updated with groundbreaking research, food options, and lifestyle choices to help you achieve lasting weight loss and wellness.The NEW Fat Flush Plan includes:NEW Three-Day Ultra Fat Flush Tune-Up for quicker cleansingNEW Paleo, Ketogenic and Vegan-friendly recipes reflecting the latest diet trendsNEW gluten researchNEW Fat Flush bone broth recipe for cooking, snacks and side dishesNEW health revelations linking the gallbladder and liver to thyroid health NEW hidden weight gain factors that explain why itâ ™s not your fault youâ ™re fatNEW meals, menus, and shopping listsNEW tips for managing insulin, hormone, and stress levelsNEW slimming, smart fats and sweetenersLike its pioneering predecessor, The NEW Fat Flush Plan offers evidence-based detox and diet strategies that are simple, safe and effective, with a heightened emphasis on the role of liver health and the metabolic impact of foods. The best detox plan just got better. Best of all, you will see and feel the difference in just three days!

Objev podobné jako The New Fat Flush Plan - Ann Louise Gittleman

The book every small-business owner should ownFirst published in 1983, Jay Levinson s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur s marketing bible for the twenty-first century.

Objev podobné jako Guerrilla Marketing - Jay Levinson

Dark humour, dirty deeds, marriages and murder . . . The perfect new read for fans of The Thursday Murder Club, How to Kill Your Family and White Lotus An absolute scream from the first page to the last Janice Hallett, author of The Appeal Certainly a match for Richard Osman Daily Mail Incredibly funny with plot twists you won t see coming StylistTheir husbands are driving them mad, and murder is on their minds . . . but the men have a plan of their own. Pam, Nancy and Shalisa once imagined retirement would mean setting aside their worries, picking up their margaritas, and lying back in a hot tub. Right up until their husbands lost all their savings in a reckless investment. Now, collecting their husbands life insurance is starting to sound more appealing than growing old with them. But enlisting the help of the local barber/hitman isn t merely the most daring thing the friends have ever done - it s also where the trouble really begins. Because they don t realise their husbands have some tricks up their sleeves. And there s no turning back now . . .From the first laugh to the final twist, The Retirement Plan is full of characters who will steal your heart while plotting their dark deeds. Clever, funny, tender. A triumph Jennie Godfrey, author of The List of Suspicious Things Blending Desperate Housewives and White Lotus vibes, this is a darkly funny crime novel My Weekly Funny, twisty, deviously dark! Sarah Pearse, author of The Sanatorium If crazy, switcheroo mysteries with a dark comic edge are your thing, then The Retirement Plan is the summer read for you Irish Independent A total riot Clare Pooley, author of The Authenticity Project Hincenbergs knocks it out of the park Publishers Weekly, starred review Thoroughly addictive Ian Moore, author of Death and Croissants A triumphant crime caper Irish News Relentlessly entertaining Chris Brookmyre, author of The Cracked Mirror Absolutely hilarious Jessica Bull, author of Miss Austen Investigates Packed full of humour and charm Amy McCulloch, author of Breathless Deliciously funny and unpredictable Keith Stuart, author of A Boy Made of Blocks

Objev podobné jako The Retirement Plan - Hincenbergs Sue

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the ⠜Four P⠙s of Marketing,⠝ Philip Kotler, explains how marketers can use technology to address customers⠙ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

Objev podobné jako Marketing 6.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

**THE SUNDAY TIMES BESTSELLER** Brilliant! It s hard to change your life - but this book gives you all the reasons it s possible. From the first page to the last, one revelation after another. JEREMY VINE Brilliant . . . especially required reading in these COVID-19 days LIZ EARLE Metabolism, inflammation, and immunity are three sides of the same coin. Fix one and you fix them all. Dr Aseem Malhotra offers you a way to fix all three at once, and the solution is as easy as your fork. PROFESSOR ROBERT LUSTIG, bestselling author of Fat Chance This remarkable book will change your life. Beautifully written, it compiles in one place the health messages we all know make sense. PROFESSOR KAROL SIKORA, leading cancer specialist and Founding Dean, University of Buckingham Medical School Read this book and follow the plan, it may save your life. GURINDER CHADHA, OBE, director of Bend It Like Beckham A crystal-clear roadmap to reverse the roots causes of our poor metabolic and immune health. It is the handbook of health for our time. MARK HYMAN, New York Times bestselling author of Food Fix*******The simple, evidence-based diet plan to rapidly improve your metabolic health, help with normal immune function and likely reduce the risk of severe effects from Covid-19.Dr Aseem Malhotra is a leading NHS-trained cardiologist and a pioneer of lifestyle medicine. He has been at the forefront of citing the health conditions which make us vulnerable to the worst effects of Covid-19. Obesity, Type 2 diabetes and heart disease are high among them - and all indicators of poor metabolic health. The good news is that in just 21 days we can prevent, improve and even potentially reverse many of the underlying risk factors that exacerbate how infections, including Covid-19, affect us and improve our ability to recover from them. Giving us the evidence-based science behind the plan, Dr Malhotra shares how simple changes to our diet as well as daily exercise and stress relief can have remarkable results in improving our markers for metabolic health, even helping to put Type 2 diabetes into remission, reduce risk factors for heart disease, decrease weight and enhance vitality.Arguing for the huge benefits to global health of these highly effective lifestyle changes, he shows how just 21 days can help us to start the journey to lead a healthier and longer life.

Objev podobné jako The 21-Day Immunity Plan - Dr Aseem Malhotra

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today s digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organizationâ ™s overall integrated marketing communication approach.

Objev podobné jako Social Media Marketing - Mary Hanson-Roberts, Debra Zahay, Melissa Barker, Janna Parker, Donald I. Barker

Edgar Poe was born the son of itinerant actors on January 19th, 1809 in Boston, Massachusets. Abandoned by his father and the later death of his mother, he was taken into the foster care of John Allan, a Virginia tobacco farmer. Now styled as Edgar Allan Poe, he distinguished himself at the University of Virginia but was equally adept at collecting debts from his assiduous gambling.His stepfather’s disapproval shattered their fragile relationship and Poe left home to seek his fortune. In 1836 he married his cousin Virginia but despite his prolific activities – journalism, poetry, lecturing, short stories, publishing, criticism and experimentation with fictional genres, including the detective novel which he virtually invented with the publication of The Murders in the Rue Morgue (1841) – he received scant recognition for his efforts until the publication of The Raven in 1845. The poem’s instant popularity gave him a new visibility in literary circles, but his personal situation remained desperate: poverty, illness, drink, and the physical decline and ultimate death of Virginia in 1847 led to his untimely and premature decline.In 1849 he was found sick, injured and semi-conscious in a Baltimore tavern. Taken to hospital, he lingered on for four days, but never recovered and on October 7th Edgar Allan Poe died at the age of 40. He was one of the most original writers in the history of American letters – a genius who, thanks to his dire reputation, was tragically misunderstood during his lifetime.It was not until Baudelaire enthusiastically translated his work that he found a wider audience in Europe, and became not only an enormous influence on modern French literature but also on the acclaimed work of writers such as Dostoevsky, Conan Doyle and Jules Verne. Our Library Collection hardback series has been completely redesigned, for launch in November 2024. The books are now finished in black, soft-touch linen, cloth bound with metallic gold and matt coloured foil blocking.They come complete with co-ordinated head and tail bands, a silk ribbon marker and coloured spray edges. The pages are sewn, and the end papers are in two colours featuring an exclusive design by Holly Dunn.

Objev podobné jako Complete Works of Edgar Allan Poe (Wordsworth Library Collection) - Edgar Allan Poe

Finally, the #1 ranked DASH diet is popularized and user-friendly. Unlike any diet before it, DASH, which stands for Dietary Approaches to Stop Hypertension, came out of groundbreaking NIH-funded research. Now, Marla Heller, MS, RD, who was trained by one of the primary architects of the DASH diet and is herself the leading dietician putting DASH into action for over ten years, shares the secret to making the diet easy and accessible, in THE DASH DIET ACTION PLAN. Rich in fruits, vegetables, whole grains, low-fat and nonfat dairy, lean meats, fish, beans, and nuts, DASH is grounded in healthy eating principles that lower blood pressure; reduce the risk of heart disease, stroke, and some types of cancer; and support reaching and maintaining a healthy weight.No diet has a medical pedigree like DASH, and this book is a simple, actionable plan that can fit seamlessly into everyone s life and lifestyle. It includes:·28 days of meal plans at different calorie ranges ·Simple tools to help you personalize a DASH Diet Action Plan for guaranteed success ·DASH-friendly recipes and shopping lists ·Tips for eating on-the-run ·Advice on healthy weight loss and exercise for every lifestyle.Now, you can revolutionize your health and change your life-without medication.

Objev podobné jako The Dash Diet Action Plan - Marla Heller

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

Objev podobné jako The Customer-Driven Marketing Handbook - Fab Giovanetti

This volume demonstrates the astonishing power and imagination with which Poe probed the darkest corners of the human mind. The Fall of the House of Usher describes the final hours of a family tormented by tragedy and the legacy of the past.In The Tell-Tale Heart , a murderer s insane delusions threaten to betray him, while stories such as The Pit and the Pendulum and The Cask of Amontillado explore extreme states of decadence, fear and hate. This volume also includes the classic The Raven , among other poems and essays. This is the 100th volume in the Penguin Clothbound Classics series, designed by Coralie Bickford-Smith.These delectable and collectible editions are bound in high-quality, colourful, tactile cloth with foil stamped into the design, and this edition also includes special endpapers. Edited and with an introduction by the novelist, curator and academic David Galloway.

Objev podobné jako Fall of the House of Usher - Edgar Allan Poe

The follow-up to The McCartney Legacy, Volume 1, the most complete work on the life and work of Paul McCartney ever published. Volume 2 continues to paint the portrait of one of the worldâ ™s greatest musicians, his work post-Beatles, and his life from 1974 to 1980. This second installment of the groundbreaking multivolume set, THE McCARTNEY LEGACY, VOLUME 2: 1974-80 finds Paul McCartney in the afterglow of Band on the Run, an album that topped the Billboard 200 three times in 1974, and won him his best reviews since his time in the Beatles. But he also faced rebuilding his band Wings, and getting it into shape not only for the studio work that would follow his most successful album to date, but also to tour Britain, Europe and Australia before conquering the USA with the groundbreaking Wings Over America tour. This intensely creative time in McCartneyâ ™s life saw him writing and recording four studio albums with Wings (Venus and Mars, Wings at the Speed of Sound, London Town and Back to the Egg), the biggest selling British single of the 1970s, â ˜Mull of Kintyre,â ™ and a solo album packed with electronic experimentalism, McCartney II. During a period of diverse musical evolution, McCartney melded his own melody-driven approach with in-vogue styles like disco, punk and new wave. Away from Wings, McCartney dabbled in music publishing, science fiction writing, semi-autobiographical filmmaking, animation, viral marketing, journalist boycotting, and smuggling cannabis past authority figures with mixed success. McGear, an album Paul co-wrote with his brother, Mike, tops a long list of lesser known projects and collaborations â “ some of which never saw the light of day â “ that kept McCartney busy between hit records. For the second half of this decade, John Lennon, George Harrison and Ringo Starr remained ever present in McCartneyâ ™s life. Collaborations were mooted, and multi-million dollar offers for one-off reunion concerts were plentiful, but the scars of the Beatlesâ ™ bitter separation, and their complex, hard to untangle business ties complicated their private and public relationships. THE McCARTNEY LEGACY series is the first truly comprehensive biography, and the most finely detailed exploration of McCartneyâ ™s creative life beyond the Beatles, ever undertaken. As well as thousands of never-before-seen documents, this volume is informed by hundreds of interviews, including exclusive collaborations with all four surviving members of Wings â “ Geoff Britton, Joe English, Steve Holley and Laurence Juber â “ plus countless other including producers, musicians, recording engineers, designers and architects who worked with McCartney between 1974-80.

Objev podobné jako The McCartney Legacy - Adrian Sinclair, Allan Kozinn

Immerse yourself in an ocean of great literature. Gasp at the cold with Amy Liptrot. Be transfixed by Iris Murdoch #39;s monster rising from the waves. Learn how to swim like the frogs with John Muir. Come on, dive in.A selection of joyful, immersive and life-affirming writing about wild swimming. From gentle dips in calm waters to fights for survival in stormy seas. From the erotic charge of a streamlined body to moments of revelation amidst the waves . . . Take Me to the River is an anthology not just of wild swimming writing, but of stories of how a jump into deep waters can change us.Open water swimming plays a pivotal role in many great narratives, taking us on an immersive journey, from Homer #39;s Odyssey to contemporary poetry and memoirs. There is adventure here and aquatic playfulness. Grief and anguish, too; heartbreaks displaced and healed by watery spaces. Love and desire spark between characters at the edge of the water, as does freedom from constraint and the glorious energy of possibility and hope.Take Me to the River entices with a dip into the deep sea of words. Slide in.

Objev podobné jako Take Me to the River - Jackie Kemp, Vicky Allan