ethical ai in marketing nicole alexander

Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and long-term success.

Objev podobné jako Ethical AI in Marketing - Nicole Alexander

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

A unique, welcoming guide for the ultimate outdoor hobby.Axes, woodchopping, and fire: it can all seem intimidating. But the truth is that with the proper knowledge and technique, they are safe, fun, sustainable passions. What’s more, times have changed. In the past, you may have seen guides that relegated women to organizing and stacking wood—focusing on men as the true outdoorspeople. Yet everyone is capable of chopping with skill and making fires. Nicole Maple Coenen (nicole_coenen) has made her name (and 5M+ followers) with exactly this message. The techniques and lessons in this book showcase strength and will empower you to find the same in yourself.Axe in Hand teaches the history and benefits of woodchopping and woodburning as opposed to other energy and heat sources. You can save money, have a lower carbon footprint, or simply use it as a way to form new social connections. You’ll also find:The history and anatomy of axes themselves, providing you with a thorough, supportive body of knowledge with which you can choose your own axe to begin your woodchopping journey.Comprehensive tutorials on how to chop wood, including stances, hand position, and mechanics of woodchopping, allowing you to begin as soon as you feel comfortable.Choosing and sourcing wood, including how to source, sustainable sourcing, estimating, and dealing with sap/pitch and fatwood.How to restore and re-handle an old axe.Instructions for stacking, storing, and seasoning wood, including information on building a perfect place to store wood and a variety of stacking patterns.Burn science and DIY firestarters to use in any situation.Stacking for fire, including log cabin, teepee, cone, pyramid, and Swedish stacks.This comprehensive guide to woodchopping and outdoor living will bring you closer to nature and assist you in developing strength and confidence. No matter your entry point, Nicole is sure to inspire and educate anyone ready to pick up an axe.

Objev podobné jako Axe in Hand - Nicole Coenen

Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world. Whether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:Wide-ranging analysis of AI’s role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an increasingly AI-driven marketplace.The School of Visual Arts (SVA) Masters in Branding book series offers an insightful and accessible exploration of branding as both an art and a science, highlighting the multidisciplinary approach that defines the program. This series brings together the insights and expertise of leading practitioners, scholars, and students in the field of branding, providing a comprehensive overview of the latest theories, strategies, and practices. Each book in the series focuses on a unique aspect of branding, from cultural and social influences to technological advancements and market trends, reflecting the innovative spirit of the SVA’s Masters in Branding program. By showcasing a diverse range of perspectives and case studies, the series aims to inspire readers to think critically and creatively about the role of branding in shaping consumer perceptions and experiences.Also available from the series:The Meaning of Branded Objects and A History of Brands.

Objev podobné jako Brands in the Age of AI - Mark Kingsley

Explore the potential and risks of generative AI in the legal industry In AI in Legal Tech: How Generative AI Is Transforming Legal Technology and the Practice of Law, legal-tech pioneer and guru Catherine Casey—aka, TechnoCat—delivers a startlingly insightful and up-to-date discussion of the risks and opportunities presented by generative AI in the legal sector. The author walks you through generative AI's impact on the practice of law, legal ethics, and legal careers, offering guidance and clarity on a rapidly evolving technology. Balancing engaging narrative with expert analysis, AI in Legal Tech is written specifically for non-technical legal professionals and students doing their best to navigate the intersection of technology and law. You'll find: Explanations of how AI is shaping new legal careers and what you can do to find success in your ownA “Legal Tech Survival Kit,” complete with a comprehensive Legal AI glossary and must-try tools for tech-savvy lawyersInsights from the “front lines” of legal AI and the people designing the technologies shaping tomorrow's legal industry Perfect for practicing lawyers, law students, and law practice managers, AI in Legal Tech will also prove invaluable to legal technologists, paralegals, and anyone else interested in the application of the latest tech to the legal field.

Objev podobné jako AI in Legal Tech - Catherine Casey

AI is about to transform medicine. Here''s what you need to know right now. ''''The development of AI is as fundamental as the creation of the personal computer. It will change the way people work, learn, and communicate--and transform healthcare. But it must be managed carefully to ensure its benefits outweigh the risks. I''m encouraged to see this early exploration of the opportunities and responsibilities of AI in medicine.'''' --Bill Gates Just months ago, millions of people were stunned by ChatGPT''s amazing abilities -- and its bizarre hallucinations. But that was 2022. GPT-4 is now here: smarter, more accurate, with deeper technical knowledge. GPT-4 and its competitors and followers are on the verge of transforming medicine. But with lives on the line, you need to understand these technologies -- stat. What can they do? What can''t they do -- yet? What shouldn''t they ever do? To decide, experience the cutting edge for yourself. Join three insiders who''ve had months of early access to GPT-4 as they reveal its momentous potential -- to improve diagnoses, summarize patient visits, streamline processes, accelerate research, and much more. You''ll see real GPT-4 dialogues -- unrehearsed and unfiltered, brilliant and blundering alike -- all annotated with invaluable context, candid commentary, real risk insights, and up-to-the-minute takeaways. Preview a day in the life of a doctor with a true AI assistant. See how AI can enhance doctor-patient encounters at the bedside and beyond. Learn how modern AI works, why it can fail, and how it can be tested to earn trust. Empower patients: improve access and equity, fill gaps in care, and support behavior change. Ask better questions and get better answers with "prompt engineering." Leverage AI to cut waste, uncover fraud, streamline reimbursement, and lower costs. Optimize clinical trials and accelerate cures with AI as a research collaborator. Find the right guardrails and gain crucial insights for regulators and policymakers. Sketch possible futures: What dreams may come next? There has never been technology like this. Whether you''re a physician, patient, healthcare leader, payer, policymaker, or investor, AI will profoundly impact you -- and it might make the difference between life or death. Be informed, be ready, and take charge -- with this book.

Objev podobné jako The AI Revolution in Medicine - Lee Peter, Carey Goldberg, Isaac Kohane

Kniha - autor Anna Remišová; Anna Lašáková; Ján Rudy; Rozália Sulíková; Zuzana Kirchmayer; ..., 152 stran, anglicky, brožovaná bez přebalu lesklá Recent financial and economic crisis has highlighted the significance and relevance of business ethics in the global context. The basic objective of authors was to find out which cultural and ethical factors influence managerial decision-making in the field of values-oriented leadership as a part of value-based management in the current Slovak business environment. The monograph consists of three parts. The first part focuses on delineation of basic notions. The second part specifies the research objectives, content and subject as well as research methods and the way in which results are evaluated. The third part presents results of a questionnaire survey, which are instantly applicable in both domestic and international business environment and specifically in the management development. This publication should be...

Objev podobné jako Ethical Leadership in Slovak Business Environment (978-80-7478-981-6)

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within the text. Benefit from new and updated features such as: Revised chapters such as the one on segmentation reflect the growing importance of the individual customer and customer persona characteristics. End-of-chapter review questions that compound your understanding and show how to apply the concepts covered in real life contexts. New case studies to show how marketing theory is applied in the real world. With a full range of online resources, this text gives you thorough insight into the principles of marketing and their application in real-life industry.

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks in marketing management.

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, and the rise of mobile marketing and networked consumer. Your learning experience will flow seamlessly between the book and the online environment, with chapter links to European bodies, marketing journals, case study questions, and multiple-choice questions. With an approachable style and variety of features and applications, this must-have guide will provide the tools you need to gain a broad insight into this ever-expanding field and think like a marketer.

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

"A must-have book for anyone interested in marketing to learn, step by step, how marketing is actually done." Jaideep Prabhu, Professor of Marketing at the Cambridge Judge Business School, Cambridge University "This book is a great read that will help you add value to your business, customers and partners like no other. It guides you through the latest tools and techniques and breaks them down into simple to use templates that you can apply to your marketing activities." Margaret Jobling, Chief Marketing Officer of NatWest Group We are living in a period of hyper-change; economic shocks, political upheavals, natural disasters, and global health pandemics are part of ‘normal’ life. Existing marketing models are designed for a “business as usual” mode so how do you prepare for this new environment? You need The New Marketing Playbook: a dynamic set of action-oriented marketing tools, techniques and principles to keep you at the top of your marketing game. With its easy to understand and actionable marketing framework, your organisation will be able to navigate a dynamic and changing environment in order to grow and thrive. It’s a ‘must have’ playbook you can keep coming back to that combines theory, practise, insights, and case studies that will help transform your marketing activities to unearth undiscovered insights about your customers. It will also help you develop new propositions and customer experiences to meet their needs, create compelling communication and engagement strategies, and measure and improve your marketing with a roadmap of strategies your organisation should take. What got us here, won’t take us there. Discover The New Marketing Playbook.

Objev podobné jako New Marketing Playbook, The - Ritchie Mehta

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world''s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research & Consultancy Application and an active member of the Town Centres Research Interest Group.

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

Trust highly experienced authors, Tess Bayley and Leanna Oliver to guide your students through the refreshed Cambridge National Level 1/Level 2 in Marketing and Enterprise (for first teaching in September 2022). This brand-new edition will strengthen students'' understanding of the content and boost the skills required to tackle the NEA with confidence.This Student Textbook is: > Comprehensive - gain in-depth knowledge of the examined unit with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters. > Accessible, reliable and trusted - structured to match the specification and provide the information required to build knowledge, understanding and skills. > Designed to support you - boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge. > Your go-to guide - expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.

Objev podobné jako Level 1/Level 2 Cambridge National in Enterprise & Marketing (J837): Second Edition - Leanna Oliver, Tess Bayley

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for marketing planning and marketing strategy courses.

Objev podobné jako Marketing Planning & Strategy - John Dawes

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. .

Objev podobné jako Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong

Delve into the ethical challenges confronting researchers from study design to data management and publication. The guide outlines key decision points, advocating proactive planning to address dilemmas in analysis, reporting, and post-publication responsibilities while maintaining integrity at every stage.

Objev podobné jako Ethical Choices in Research - Harris Cooper

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

Objev podobné jako Business-to-Business Marketing - Helen McGrath, Ross Brennan, Louise Canning

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a more interactive and immersive customer experience across physical and digital spaces.

Objev podobné jako Marketing 6.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Generative AI has the potential to transform teaching by reducing workload, enhancing learning, and fostering creativity. It also poses significant challenges and raises important questions. This book is for teachers who want to know more about generative AI: how it works, the ethical questions it raises and what it can do for them and their students.The Little Guide for Teachers series is little in size but BIG on all the support and inspiration you need to navigate your day-to-day life as a teacher.*Authored by experts in the field*Easy to dip in-and-out of*Interactive activities encourage you to write into the book and make it your own*Read in an afternoon or take as long as you like with it!

Objev podobné jako A Little Guide for Teachers: Generative AI in the Classroom - Laura Knight

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Objev podobné jako Using Creativity and Data in Marketing - Tom Ollerton

For undergraduate courses in services marketing Learn how to create value through customer connections and engagement As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.

Objev podobné jako Essentials of Services Marketing - Jochen Wirtz

Museums are under fire currently from all quarters on account of a wide range of ethical issues, from their association with morally dubious regimes to the questionable provenance of objects in their collections and the perceived lack of inclusivity of their exhibitions. This book examines why the art museum has become a focus for society’s ethical concerns in the 21st century, whether it is ever possible for a museum to be a neutral space, and what a policy framework for a more ethical museum could look like. Gareth Harris's compelling and balanced analysis draws on interviews with museum leaders and a wide range of visual-arts professionals in the UK, Europe and the US.  It considers examples of best practice in a sector which is struggling to balance increased ethical demands with an often perilous financial situation in the aftermath of the Covid-19 pandemic.

Objev podobné jako Towards the Ethical Art Museum - Gareth Harris

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Objev podobné jako Principles of Marketing for a Digital Age - Tuten Tracy L.

''Excerpts from Experts - Marketing'' is a compendium of insight, advice and anecdotes from more than 200 of the leading names in marketing. These wonderful people have generously contributed their time and wisdom to raise money in aid of NHS Charities Together. Whether you''re an aspiring graduate, experienced professional, marketing guru, or just vaguely interested in the magical world of brands and marketing, this book is a must read.

Objev podobné jako Excerpts from Experts: Marketing

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

Objev podobné jako The Classical Marketing Book - Anthony Tasgal

Another gripping maritime adventure from multi-million copy seller Alexander Kent, furthering the adventures of much loved Richard Bolitho. Fans of Patrick O''Brian and C. S. Forester will not be disappointed!''One of our foremost writers of naval fiction'' - THE SUNDAY TIMES''Shipwreck, survival...a spirited battle...a splendid yarn'' - THE TIMES''A great read that I couldn''t put down. Have to say - better than Hornblower, Lewrie etc'' -- ***** Reader review''Once you start it''s hard to put down'' -- ***** Reader review''Kept me enthralled'' -- ***** Reader review''Great read from start to finish'' -- ***** Reader review*********************************************************************1777: the revolution in America has erupted into a full-scale war.The navy''s main task is to prevent military supplies from reaching Washington''s armies and to destroy the fast-growing fleet of French and American privateers.As a junior officer Bolitho is often bewildered by swiftly changing events, but in a ship of the line, under a hard and determined captain, he has little opportunity for uncertainty. At a time of shortages and sudden death even a lieutenant can find himself faced with tasks and decisions more suitably given to officers of greater experience.As the Trojan goes about her affairs the threat to Bolitho and his companions makes itself felt from New York to the Caribbean.

Objev podobné jako In Gallant Company - Alexander Kent

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

Should you read your teenager’s diary?Would you return the extra change?What are the ethics of social media?Is buying organic food and products a more ethical choice?Tired of small talk? Often a single question can spark a meaningful, fun exchange – like, ‘Would you apply for a job you know your friend is applying for?’ Or ‘Should voting be compulsory?’ Or what about police using facial recognition technology? Questions like these spur us to consider: What have I done? Is there one correct answer? And ultimately: How can ethics help us navigate these situations to find the best outcome for ourselves and others? An ethicist who advises leaders and organisations worldwide, Susan Liautaud asks intriguing questions that encourage lively discussion across a range of subjects, from family and friends to health and technology, to politics, work and consumer choices. The Little Book of Big Ethical Questions presents some of today’s most thought-provoking ethical questions in an easy-to-discuss Q&A format, walking you through how you might approach each situation to find the best answer for you.

Objev podobné jako The Little Book of Big Ethical Questions - Susan Liautaud

The EdTech Playbook is your go-to guide to using EdTech in evidence-informed ways to help you work smarter, transform your teaching and enrich students' learning.Whether you're an experienced educator or newly qualified, this book is packed with practical strategies and real-life examples from fellow teachers you can benefit from.Learn about: expert advice from experienced authors who know what works powerful case studies showcasing how educators at all levels use technology to make a difference time-saving tips to reclaim your precious time how to leverage AI to support your teaching and their learning workable ideas to bring light into your everyday teaching practice how to support digital transformation at scale the importance of online safety and the role of safeguarding and data privacy in EdTech. The EdTech Playbook is your roadmap to increasing not just your knowledge and skills, but also your creativity in how you apply technology in the classroom. Dive in and become the tech-savvy educator you've always dreamed of being!

Objev podobné jako The EdTech Playbook: Your Definitive Guide to Teaching, Learning and Leading with Technology and AI in Education - Mark Anderson, Olly Lewis

Alexander the Great (Alexander III of Macedon) was one of history''s great generals, a man studied by Caesar and Napoleon, among hundreds of others. He was born to the king of Macedon and educated by Aristotle, whose inquiring mind Alexander appreciated. After his father, Philip II, was assassinated, the 19-year-old Alexander succeeded to the throne and swiftly consolidated power. Over the next 13 years until his death at age 32, Alexander created one of the great empires of history, covering an area as far south as Egypt and as far east as Afghanistan and India. Most of the world that he conquered had been the province of the Persian Empire. Upon his death his empire was broken up and ruled by his generals, the best known were the Ptolemies, who ruled Egypt until Cleopatra was defeated by Caesar. Alexandria, Egypt and many other Alexandrias throughout that part of the world were named in his honour. Alexander''s greatest influence was not his leadership (his empire was eventually conquered by Rome), but spreading Greek culture throughout the lands east of the Mediterranean. He is the reason that gold coins from Afghanistan depicted Greek gods and heroes until as recently as several centuries ago. It is because of Alexander that St. Paul, a Jew who lived in modern-day Syria before travelling to modern-day Israel, spoke Greek, and it is because of Alexander that the earliest Christian documents, including the scriptures, were written in Greek.

Objev podobné jako Alexander the Great - Freeman Philip

The use of Artificial Intelligence (AI) within social research has the potential to revolutionize the discipline, but it is crucial to regard the drawbacks and ethical issues that also arise. This book helps the reader comprehend the implications, ramifications, prospects and perils associated with the use of AI in the realm of social research

Objev podobné jako Artificial Intelligence (AI) in Social Research

The last book on AI you’ll ever need. We swear!AI technology moves so fast that this book is probably already out of date! But don’t worry—The Complete Obsolete Guide to Generative AI is still an essential read for anyone who wants to make generative AI into a tool rather than a toy. It shows you how to get the best out of AI no matter what changes come in the future. You’ll be able to use common automation and scripting tools to take AI to a new level, and access raw (and powerful) GPT models via API. Inside The Complete Obsolete Guide to Generative AI you will find:• Just enough background info on AI! What an AI model is how it works • Ways to create text, code, and images for your organization''s needs • Training AI models on your local data stores or on the internet • Business intelligence and analytics uses for AI • Building your own custom AI models • Looking ahead to the future of generative AI Where to get started? How about creating exciting images, video, and even audio with AI. Need more? Learn to harness AI to speed up any everyday work task, including writing boilerplate code, creating specialized documents, and analyzing your own data. Push beyond simple ChatGPT prompts! Discover ways to double your productivity and take on projects you never thought were possible! AI—and this book—are here to show you how. Purchase of the print book includes a free eBook in PDF and ePub formats from Manning Publications. About the technology Everything you learn about Generative AI tools like Chat-GPT, Copilot, and Claude becomes obsolete almost immediately. So how do you decide where to spend your time—and your company’s money? This entertaining and unbelievably practical book shows you what you can (and should!) do with AI now and how to roll with the changes as they happen. About the book The Complete Obsolete Guide to Generative AI is a lighthearted introduction to Generative AI written for technology professionals and motivated AI enthusiasts. In it, you’ll get a quick-paced survey of AI techniques for creating code, text, images, and presentations, working with data, and much more. As you explore the hands-on exercises, you’ll build an intuition for how Generative AI can transform your daily work and communication—and maybe even learn how to make peace with your new robot overlords. What''s inside• The big picture of Generative AI tools and tech • Creating useful text, code, and images • Writing effective prompts • AI-driven data analytics About the reader Written for developers, admins, and other IT pros. Some examples use simple Python code. About the author David Clinton is an AWS Solutions Architect, a Linux server administrator and a world-renowned expert on obsolescence. The technical editor on this book was Maris Sekar. Table of Contents 1 Understanding generative AI basics 2 Managing generative AI 3 Creating text and code 4 Creating with media resources 5 Feeding data to your generative AI models 6 Prompt engineering: Optimizing your experience 7 Outperforming legacy research and learning tools 8 Understanding stuff better 9 Building and running your own large language model 10 How I learned to stop worrying and love the chaos 11 Experts weigh in on putting AI to work A Important definitions and a brief history B Generative AI resources C Installing Python

Objev podobné jako The Complete Obsolete Guide to Generative AI - David Clinton

A biography by Nicole Rudick told in Saint Phalle''s own words, assembled from rare and unseen materialsKnown best for her exuberant, often large-scale sculptural works that celebrate the abundance and complexity of female desire, imagination and creativity, Niki de Saint Phalle viewed making art as a ritual, a performance—a process connecting life to art. This unconventional, illuminated biography, told in the first person in Saint Phalle''s voice and her own hand, dilates large and small moments in Saint Phalle''s life which she sometimes reveals with great candor, at other times carefully unwinding her secrets. Nicole Rudick, in a kind of collaboration with the artist, has assembled a gorgeous and detailed mosaic of Saint Phalle''s visual and textual works from a trove of paintings, drawings, sketches and writings, many previously unpublished or long unavailable, that trace her mistakes and successes, her passions and her radical sense of joy. Saint Phalle''s invocation—her "bringing to life"—writes Rudick, "is an apt summation of the overlap of Saint Phalle’s life and art: both a bringing into existence and a bringing to bear. These are visions from the frontiers of consciousness."Born in France, Niki de Saint Phalle (1930–2002) was raised in New York and began making art at age 23, pursuing a revelatory vision informed both by the monumental works of Antonin Gaudí and the Facteur Cheval, and by aspects of her own life. In addition to her Tirs (“shooting paintings”) and Nanas and her celebrated large-scale projects—including the Stravinsky Fountain at the Centre Pompidou, Golem in Jerusalem and the Tarot Garden in Tuscany—Saint Phalle produced writing and works on paper that delve into her own biography: childhood and her break with her family, marriage to Harry Mathews, motherhood, a long collaborative relationship with Jean Tinguely, numerous health crises and her late, productive years in Southern California. Saint Phalle has most recently been the subject of retrospectives at the Guggenheim Museum Bilbao, in 2015, and at MoMA P.S.1, in 2021.Nicole Rudick is a critic and an editor. Her writing on art, literature and comics has been published in the New York Review of Books, the New York Times, the New Yorker, Artforum and elsewhere. She was managing editor of the Paris Review for nearly a decade. She is the editor, most recently, of a new edition of Gary Panter’s legendary comic Jimbo: Adventures in Paradise (New York Review Comics, 2021).

Objev podobné jako What Is Now Known Was Once Only Imagined: An (Auto)biography of Niki de Saint Phalle - Nicole Rudick

FOREWORD BY BRAD SMITH, VICE CHAIR AND PRESIDENT OF MICROSOFTDiscover how AI leaders and researchers are using AI to transform the world for the better In AI for Good: Applications in Sustainability, Humanitarian Action, and Health, a team of veteran Microsoft AI researchers delivers an insightful and fascinating discussion of how one of the world's most recognizable software companies is tackling intractable social problems with the power of artificial intelligence (AI). In the book, you’ll see real in-the-field examples of researchers using AI with replicable methods and reusable AI code to inspire your own uses. The authors also provide: Easy-to-follow, non-technical explanations of what AI is and how it worksExamples of the use of AI for scientists working on mitigating climate change, showing how AI can better analyze data without human bias, remedy pattern recognition deficits, and make use of satellite and other data on a scale never seen before so policy makers can make informed decisionsReal applications of AI in humanitarian action, whether in speeding disaster relief with more accurate data for first responders or in helping address populations that have experienced adversity with examples of how analytics is being used to promote inclusivityA deep focus on AI in healthcare where it is improving provider productivity and patient experience, reducing per-capita healthcare costs, and increasing care access, equity, and outcomesDiscussions of the future of AI in the realm of social benefit organizations and efforts Beyond the work of the authors, contributors, and researchers highlighted in the book, AI For Good begins with a foreword from Microsoft Vice Chair and President Brad Smith. There, Smith details the Microsoft rationale behind the creation of and continued investment in the AI for Good Lab. The vision is one of hope with AI saving lives in disasters, improving health care globally, and Microsoft's mission to make sure AI's benefits are available to all. An essential guide to impactful social change with artificial intelligence, AI for Good is a must-read resource for technical and non-technical professionals interested in AI’s social potential, as well as policymakers, regulators, NGO professionals, and non-profit volunteers.

Objev podobné jako AI for Good - Juan M. Lavista Ferres, William B. Weeks

AI and the Art Market is the first book to offer an approachable introduction to AI for art-market professionals, considering AI's impact on and possible applications within the art world, whether as a business tool or as an artistic medium. The two primary topics of how AI is affecting the art market, and the growing market for AI art, are united under the broad theme of how art-market professionals can be better equipped to work with AI in an art-world context, as relative novices. The book addresses questions like: Can AI benefit your business? How can you best support artists working with AI and approach selling their work? What risks should you be aware of, and how can you distinguish between truly cutting-edge innovation and outlandish, unsubstantiated claims about AI? More broadly, how/is AI reshaping practices within the art market and what cultural changes should we be prepared for in the long term? AI and the Art Market puts forward a balanced overview of this increasingly Hot Topic, considering the benefits of AI while never shying away from its ethical complications and practical limitations.

Objev podobné jako AI and the Art Market - Lawson-Tancred Jo

Mastering the Synergy of Technology and Human Expertise Understanding AI technology is just the beginning. Leaders must understand how to employ power skills to elevate how humans interact—with one another and with AI. Critical thinking, leadership, conflict management, stakeholder engagement and other power skills are essential in all projects. AI-Powered Leadership aims to empower leaders to navigate the complexities of the AI-driven world by developing human competencies and integrating them with AI capabilities, fostering a balanced, innovative, and ethically sound leadership approach that drives sustainable success. It aims to provide a comprehensive framework for leaders to understand and apply the “Both/And” approach in leadership, where leaders don’t have to choose between traditional methods and AI-driven innovation but can leverage the strengths of both. The approach of the book is a practical, integrative framework that combines theory with actionable strategies to help leaders navigate the complex dynamics of AI in their organizations. “AI is already here and is making career-altering changes in the way project managers lead their projects. Ignoring it won’t make it go away. Simply using it is also not enough. Get and stay ahead of the curve by learning how to best collaborate with AI systems. This book gives you a unique edge—it details how you can combine your power skills and powerful knowledge about how AI really works (and doesn’t, sometimes) to make the best possible project decisions, improve project success—and keep your career moving forward.” —Harold Kerzner, Ph.D

Objev podobné jako AI-Powered Leadership - Dave Silberman, Vijay Kanabar, Rich Maltzman, Loredana Abramo

Transformative insights and advice to reduce downtime, navigate disruptions, and improve efficiency The Gen AI Manufacturing Revolution highlights how generative and agentic artificial intelligence are transforming manufacturing processes, driving innovation, and reshaping the way we work. Implementing AI in manufacturing comes with unique challenges, such as integrating AI with physical machinery, managing intricate supply chains, and ensuring regulatory compliance. This book addresses these challenges, helping you harness AI's potential while navigating its complexities. With tailored strategies and use cases, the book demonstrates how to unlock the power of Gen AI, from automating routine tasks to enabling better decision-making. You'll learn to build an AI-ready workforce, overcome common challenges in adoption, drive value across the organization, and maintain accountability. Leverage generative AI to streamline product design, boost creativity, and accelerate innovationDeploy agentic AI systems to autonomously manage workflows, monitor performance, and support complex decision-makingBuild an AI-ready workforce capable of collaborating with intelligent systemsAddress ethical, operational, and cultural challenges in AI adoptionDrive enterprise-wide value while maintaining transparency and accountability Whether you're looking to reduce downtime, enhance efficiency, or stay ahead of disruptive change, this book is your essential guide to leading the next wave of industrial transformation through AI.

Objev podobné jako The Gen AI Manufacturing Revolution - Matthew Alberts

Generate a personal assistant with generative AI Generative AI tools capable of creating text, images, and even ideas seemingly out of thin air have exploded in popularity and sophistication. This valuable technology can assist in authoring short and long-form content, producing audio and video, serving as a research assistant, and tons of other professional and personal tasks. Generative AI For Dummies is your roadmap to using the world of artificial intelligence to enhance your personal and professional lives. You'll learn how to identify the best platforms for your needs and write the prompts that coax out the content you want. Written by the best-selling author of ChatGPT For Dummies, this book is the ideal place to start when you're ready to fully dive into the world of generative AI. Discover the best generative AI tools and learn how to use them for writing, designing, and beyondWrite strong AI prompts so you can generate valuable output and save time Create AI-generated audio, video, and imageryIncorporate AI into your everyday tasks for enhanced productivity This book offers an easy-to-follow overview of the capabilities of generative AI and how to incorporate them into any job. It's perfect for anyone who wants to add AI know-how into their work.

Objev podobné jako Generative AI For Dummies - Pam Baker

Enter a sumptuous world of art and magic in 17th-century Florence as Artemisia Gentileschi fights to make her mark as a painter and exact her revenge – perfect for fans of Alix E. Harrow, Elena Ferrante and Susanna Clarke.When Artemisia Gentileschi arrives in Florence seeking a haven for her art, she faces instant opposition from the powerful Accademia, self-proclaimed gatekeepers of Florence’s magical art world. As artists create their masterpieces, they add layer upon layer of magics drawn from their own life essence, giving each work the power to heal – or to curse. The all-male Accademia jealously guards its power and has no place for an ambitious young woman arriving from Rome under a cloud of scandal. Haunted by the shadow of her harrowing past and fighting for every commission, Artemisia begins winning allies among luminaries such as Galileo Galilei, the influential Cristina de’ Medici and the charming, wealthy Francesco Maria Maringhi. But not everyone in Florence wants to see Artemisia succeed, and when an incendiary preacher turns his ire from Galileo to the art world, Artemisia must choose between revenge and her dream of creating a legacy that will span the generations.

Objev podobné jako A Portrait In Shadow - Nicole Jarvis

Why AI will not replace human strategic judgement in warIs AI about to automate war? Will autonomous drone swarms and killer robots controlled by AI dominate the battlespace and determine the winner? In AI, Automation, and War, Anthony King debunks this science fiction–tinged narrative of AI’s military potential, exploring instead the actual applications of AI by the armed forces over the last decade. He finds that AI is not going to replace human commanders and combatants; the machines are not about to take over. Rather, the military has used, and will continue to use, AI to process data at a scale and speed that exceeds the capacity of humans. AI will be used primarily to improve military understanding and intelligence. King explains that military commanders, enabled by the data processing power of AI, will be able to see the battlespace at a previously unattainable depth, fidelity, and speed. AI will help the armed forces plan, target, and conduct cyber operations faster and more effectively. In order to harness AI in this way, however, a radical organisational transformation is taking place. The armed forces are integrating civilian technologists into operational headquarters to work alongside military staff. This partnership between the armed forces and the technology sector signals the emergence of a military-tech complex that promises to be as powerful in this century as the military-industrial complex was in the last.

Objev podobné jako AI, Automation, and War - Anthony King

"An incredibly accessible and well-structured guide that demystifies the use of AI in academia" - student reviewCan Generative AI help you study? Absolutely. Ready to learn how? This is the book for you.This practical guide puts a study buddy at your fingertips, showing you how to ethically leverage Generative Artificial Intelligence as a powerful study aid. Exploring a wide spectrum of topics, from demystifying jargon and fostering critical thinking to addressing diversity, inclusion and academic integrity, this book is an essential companion for any student looking to enhance their academic skill set and succeed in their studies. By the end of this book you will:- Become critically literate at using Generative AI- Understand what the ethical use of Generative AI looks like in practice- Learn how to use Generative AI to enhance traditional study methods- Encounter real-life case studies and worked-through examples to put theory into practice- Gain a comprehensive grounding in how to engage with Generative AI ToolsDavid Meechan is a Senior Lecturer in Education and member of the Centre for Active Digital Education (CADE) at the University of Northampton. He is an active member of the AI Special Interest Group within CADE.

Objev podobné jako Generative AI for Students - David Meechan

Artificial intelligence and Generative AI threaten to change everything about how we work, but how can you be prepared for these changes? This is the book for you. From a leading expert on artificial intelligence and generative AI, this practical, engaging, and pragmatic step-by-step approach to understanding AI, and how to use it effectively in your work. Understand how to make the best use of fast-changing technologies like generative AI and artificial intelligence. A practical step-by-step guide to harnessing the power of AI in your work and avoiding the pitfalls. Each chapter has a framework, links to effective tools to try, and revealing case studies. Covering the foundations of AI, you''ll quickly get up to speed on what it is and how it works, before deep dives into how to use it at work in areas such as strategy, marketing, communication, and product development. You''ll discover how to increase profits, save time, and improve customer experience, amongst other benefits. AI is coming – get up to speed.

Objev podobné jako AI Demystified: Unleash the power of artificial intelligence at work - Antonio Weiss

Libraries and information services are constantly evolving and adapting to the capacity and capabilities offered by emerging technologies. With the emergence of Generative AI, the information sector wonders how it will impact information users and professionals. The book explores this vital question by first raising evidence-based questions around user interactions with AI and its efficacy in providing responses that are relevant and suitable for specific user needs and contexts. Through the critical analysis of these case studies, the book will discuss whether and how the conventional models of information search process, information seeking and retrieval, are applicable to explain the user interactions with the Gen AI tools for information access. This approach to AI and information will seek to explore; The impact of AI tools on information by changing user behaviour, shifting the gap in user access and impending users to find the best data and being critical How libraries and database search services adapt these tools to improve access to information and data How the use of these tools could generate new knowledge in information science, seeking and retrieval research and education How these tools can be trained to best fulfil the user''s needs and context While exploring the implications of AI for the overall library and database services, the book will aim to portray the overall picture of applications of Generative AI in the information science field.This book is tailored for the knowledge sector, from LIS professionals to students and academics. It''s a perfect title for those seeking to understand Generative AI and how it applies in their context.

Objev podobné jako AI and Information Access - G. G. Chowdhury, Sudatta Chowdhury

This is your indispensable guide to navigating the rise of generative AI as an academic. It thoughtfully explores rapidly evolving AI capabilities reshaping higher education, examining challenges and ethical dilemmas across the sector.It provides useful strategies for using generative AI in your scholarly work while upholding professional standards. This practical guidance addresses four core areas of academic work: Thinking: How to use generative AI to augment individual and collaborative scholarly thinking that can assist in developing novel ideas and advancing impactful projects Collaborating: Explore how generative AI can be used as a research assistant, coordinating teams and enhancing scholarly cooperation Communicating: Cautioning against over-reliance, examine how generative AI can relieve communication burdens while maintaining professionalism and etiquette Engaging: thoughtful and practical frameworks are offered for using these developments to support online engagement without sacrificing scholarly principlesDr Mark Carrigan is a digital sociologist, author and Senior Lecturer in Education at the University of Manchester, where he is co-lead of the Digital Education Manchester group.***Unlock exclusive, time-limited access to our custom GPT, designed to deepen your engagement, when you purchase a copy of the book***

Objev podobné jako Generative AI for Academics - Mark Carrigan

Generative Artificial Intelligence (AI) tools are currently making a dynamic appearance in the architectural realm. Social media are being bombarded by word-to-image/image-to-image/word-to-3D/image-to-3D illustrations of fictive buildings generated by 2D or 3D AI algorithms. However, these 'designs', while visually appealing, have initiated a debate about their substance and the impact they have on conventional design methods. This book investigates the integration of generative AI-assisted methods into architectural design education and practice, its influence on design aesthetics, and its potential to enhance creativity and critical thinking in the architectural community. The book highlights the advantages and challenges of the utilisation of AI image generator tools in the architectural design process. It includes 10-12 hands-on case studies on how AI can contribute to a creative design process as well as handbook instructions on how to utilise AI in order to achieve the required results.

Objev podobné jako AI-Assisted Architectural Design - Asterios Agkathidis

The role of artificial intelligence in war is widely recognized, but is there also a role for AI in fostering peace and preventing conflict? AI for Peace provides a new perspective on AI as a potential force for good in conflict-affected countries through its uses for early warning, combating hate speech, human rights investigations, and analyzing the effects of climate change on conflict. This book acts as an essential primer for introducing people working on peacebuilding and conflict prevention to the latest advancements in emerging AI technologies and will act as guide for ethical future practice. This book also aims to inspire data scientists to engage in the peacebuilding and prevention fields and to better understand the challenges of applying data science in conflict and fragile settings.

Objev podobné jako AI for Peace - Branka Panic, Paige Arthur

Tansy and her husband Guy are the newest arrivals in Bellinas, a lush oasis tucked into the coast of northern California where a reclusive, creative community is beginning to take shape. Helmed by Guy''s cousin Mia, a famous model-turned-wellness-luminary, and her tech mogul husband, the group renounces the outside world in pursuit of purity, fashioning their own rules about what to eat and how to live. Everything seems perfect in Bellinas: food is abundant, flowers are always in bloom, and nearby wildfires leave the town remarkably unscathed. While Guy is happy in their new lives, Tansy becomes more and more suspicious of the community and increasingly desperate to save her already-fragile marriage. And as lonely women have throughout the ages, she wants to believe in what may only be a beautiful lie. The Witches of Bellinas unfolds as a confession from Tansy, filled with anguish over the life, and sense of self, she''s surrendered in her desperation to belong. In J. Nicole Jones''s clever reimagining of cult power and groupthink, the question isn''t why join, but rather, what happens when you understand the danger, but can''t conceive of a way out?

Objev podobné jako The Witches of Bellinas - J. Nicole Jones

As a Java enterprise developer or architect, you know that embracing AI isn't just optional-it's critical to keeping your competitive edge. Enter this clear-cut, no-nonsense guide to integrating generative AI into your Java enterprise ecosystem.

Objev podobné jako Applied AI for Enterprise Java Development - Alex Soto Bueno, Natale Vinto, Markus Eisele