contemporary marketing david kurtz louis boone

Enhance your introduction to marketing learning with Boone/Kurtz' best-selling CONTEMPORARY MARKETING, 20th Edition. The new chapter format and Assessment Checks ensure your effective understanding of the material. The inclusion of real-life company case studies, featuring Meta, Simon Property Group and Misfit Market, provide practical examples that deepen your understanding of marketing and demonstrate how concepts are applied in the real world. This fresh perspective helps you develop practical skills used by marketing professionals. Additionally, MindTap online learning provides access to assignments, case activities, practice quizzes and flashcards to reinforce your understanding. These resources support your course success to ensure you are well-prepared for a successful marketing career equipped with a solid foundation and a competitive edge.

Objev podobné jako Contemporary Marketing - David Kurtz, Louis Boone

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketingNew extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experienceUpdated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram contentNew/updated international case studies including many more from Asian and African destinationsThis book is written specifically ... Unknown localization key: "more"

Objev podobné jako Hospitality Marketing - David Bowie, Buttle Francis, Dogan Gursoy

''IF YOU CAN TAKE IT, YOU CAN MAKE IT''Louis Zamperini lived one of the most amazing lives imaginable. As a young boy he was a troublemaker but his will to succeed drove him on to become an Olympian at the 1936 Games. With the outbreak of war, Louis volunteered for the army and was thrust into the violent combat of the Second World War as a B-24 bombardier. While on a rescue mission Louis''s plane crashed in the Pacific Ocean, leaving him stranded and drifting 2000 miles in a small raft for 47 days. Against all the odds he survived. His struggle was just beginning: captured by the Japanese, Louis courageously endured torture in a series of prisoner-of-war camps for over two years. Not only did he survive this ordeal but he went on to spend the rest of his life helping others. Completed just days before Louis''s death at age 97, Don''t Give Up, Don''t Give In contains a lifetime of wisdom and humour. Louis shares the wonderful lessons he has learned during his life, previously untold stories, and inspirational insights on how he overcame adversity and found the courage to never give up and never give in. Louis''s ... Unknown localization key: "more"

Objev podobné jako Don't Give Up, Don't Give In - David Rensin, Louis Zamperini

sběratelská figurka Louis Tully 9 cm
David Beckham Instinct parfémovaná voda pro muže 50 ml
mužská parfémovaná voda David Beckham
parfém David Beckham Instinct 2005
David Beckham Classic toaletní voda 100 ml
mužská toaletní voda David Beckham
elegantní parfém David Beckham Classic
dárek pro muže David Beckham parfém
ikonická vůně David Beckham 2013
1984 audiokniha David Novotný
David Jan Žák kniha pro mládež
Tubbz kachnička Dr. David Bowman 9 cm
David Stypka Dýchej CD
posmrtné album David Stypka 2021
CD Dýchej David Stypka
hudební CD David Stypka

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world''s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple ... Unknown localization key: "more"

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Objev podobné jako Direct, Digital & Data-Driven Marketing - Lisa Spiller

The story of Permasteelisa, an Italian company behind the facades of some of the most famous buildings in the world. The great global cities of the Western, Middle Eastern, and Asian world tend to resemble each other more and more. The new buildings of cities such as London, Hong Kong, New York, or Frankfurt are similar, and even the skylines increasingly seem to resemble one another. The fact that there are just a few great architects behind these constructions partly explains this phenomenon. This book reveals how the work of these architectural talents is also made possible by companies such as Permasteelisa, which offer technological solutions for constructing the most futuristic buildings. Permasteelisa produces continuous external cladding: the skin of skyscrapers, large airports, and current business centers. Drawing on its constant research into technology and materials, it collaborates with large architectural firms to transform an architect’s project into a building. This was the case for the Sydney Opera House, with its futuristic sails; for the Guggenheim in Bilbao and its curved facades conceived by Frank Gehry; and for the scintillating blades of Renzo Piano’s Shard in London. The book tells the story of Permasteelisa. With the texts by international urban ... Unknown localization key: "more"

Objev podobné jako The Faces of Contemporary Cities - Davide Ponzini

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing – the evolution, theories, concepts, and the external environment – that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment. Covering key topics such as the customer journey, branding, value co-creation and servitization, and with a wide range of case studies, this is an essential text for students at both undergraduate and post-graduate level.

Objev podobné jako Essential B2B Marketing Strategies - Ibrahim Sirkeci, Pravin Balaraman, Naushaba Chowdhury, Jonathan Liu, Jonathan A.J. Wilson

Louis Girardot brut je naše nejušlechtilejší sekt, který vzniká tradiční metodou kvašení. Je vyroben z kvalitních surovin a má vynikající chuť a aroma. Ideální nápoj pro speciální příležitosti.

• Tradiční výrobní metoda kvašení
• Luxusní a kvalitní suroviny
• Vynikající chuť a aroma

Objev podobné jako Louis Girardot brut

Louis Girardot brut je naší nejvyšší kvality sekt, který vzniká tradiční metodou kvašení. Je vhodný pro dárkové balení nebo jako speciální nápoj na zvláštní příležitosti. Má vysokou kvalitu a bohatý chuť.

• Tradiční výrobní metoda kvašení
• Francouzské víno nejvyšší kvality
• Dárkové balení pro zvláštní příležitosti

Objev podobné jako Louis Girardot brut, dárkové balení

Sběratelská kachnička TUBBZ Ghostbusters představuje postavu Louise Tullyho v limitované první edici. Figurka o velikosti 9 cm má vysokou kvalitu zpracování a precizní detaily. Je dodávána v plastové vaničce s průhledným krytem a je vhodná pro děti od 6 let.

• Limitovaná první edice pro fanoušky
• Vysoká kvalita a precizní detaily
• Originální design postavy Louise Tullyho
• Dodáváno v ochranné plastové vaničce

Objev podobné jako Tubbz kachnička Ghostbusters - Louis Tully (první edice)

David Beckham Classic je mužská toaletní voda uvedená na trh v roce 2013. Vůni vytvořil parfumér Aurélio Guichard a kombinuje ovocné tóny gin-limetka s kořeněnými a dřevitými akcenty. Produkt je dodáván v elegantním flakonu odpovídajícím image značky.

• Charismatická vůně inspirovaná osobností Davida Beckhama
• Moderní elegantní flakon odpovídající prémiovému image
• Univerzální ovocně-kořeněná kompozice vhodná pro různé příležitosti
• Dlouhodobě oblíbená vůně na trhu od roku 2013

Objev podobné jako David Beckham Classic toaletní voda pro muže 100 ml

David Beckham Instinct je parfémovaná voda pro muže uvedená na trh v roce 2005. Vůně kombinuje svěží citrusové tóny bergamotu s teplými kořeněnými akcenty kardamomu a zemitým podkladem pačuli. Produkt je dodáván v 50ml elegantním flakonu.

• Svěží fougère vůně s citrusovými tóny
• Elegantní flakon s ikonickým designem
• Dlouhotrvající pocit energie a sebevědomí
• Vhodná pro každodenní nošení

Objev podobné jako David Beckham Instinct parfémovaná voda pro muže 50 ml

Hudební CD s posmrtným albem Davida Stypky z roku 2021. Album obsahuje 11 skladeb včetně písní Dýchej, Farmářům a O lítání. Jedná se o fyzické vydání na kompaktním disku.

• Posmrtné album z roku 2021 od Davida Stypky
• Obsahuje 11 skladeb včetně hitů Dýchej a Farmářům
• Fyzické CD pro sběratele a fanoušky
• Kvalitní zvukové provedení na CD nosiči

Objev podobné jako Stypka David: Dýchej - CD (3858425)

Love, death, hope ... the island will change their lives forever. From the bestselling David Almond, author of SKELLIG, and now with fantastic illustrations by the award-winning David Litchfield. Louise has travelled with her father to the island every year since she can remember - it''s the place her mother loved best of all. The arrival of Hassan changes everything. Louise is restless and yearning for independence; meanwhile, the fiercely free and self-reliant Hassan seems to know the island from long ago as if it were his home from birth. Hassan is an acrobat, maybe a sorcerer, possibly a source of great danger. The wild boys who call the island their home want to cast him out. The forces of love, death and hope move Louise and Hassan together. The island will change their lives forever. David Almond is the author of many beloved and prize-winning books for children and teenagers. His best known work, Skellig, won the Whitbread Children''s Award and the Carnegie Medal and has been widely adapted for stage and screen. He has also won the Hans Christian Andersen Award, the world''s most prestigious prize for children''s authors. In 2021, David was awarded an OBE for services ... Unknown localization key: "more"

Objev podobné jako Island - David Almond

The first anthology of texts on the luminary contemporary artist David Hammons.David Hammons is a collection of essays on the one of the most important living Black artists of our time, David Hammons (b. 1943). Documenting five decades of visual practice from 1982 to the present, the book features contributions from scholars, artists, and cultural workers, and includes numerous images of the artist and his work that are not widely available. Contributions include essays from cultural critics including Guy Trebay and Greg Tate; artists Coco Fusco and Glenn Ligon; and scholars such as Robert Farris Thompson, Alex Alberro, and Manthia Diawara.A star of the West Coast Black Arts Movement in the 1960s and the winner of a Prix de Rome prize as well as a MacArthur Fellowship, David Hammons rose to fame in Los Angeles with his body prints, in which he used his entire body as a printing plate. His later work engaged with materials that he found in urban environments—from greasy brown paper bags, discarded hair from barber shops, and empty bottles of cheap wine—which he turned into things of wonder while also commenting on a country’s neglect of its citizens. In this volume, a new generation of ... Unknown localization key: "more"

Objev podobné jako David Hammons - Kellie Jones

This book provides up to date discussion and evidence about inequalities, social divisions and stratification. Its innovative style engages readers and encourages them to reflect upon the many dimensions of social inequality. This updated third edition contains: Three new chapters on employment, sexualities and migration Updated coverage of intersectionality throughout Thirteen new in-depth case studies (one per chapter) This is a must read as a key introductory companion for students who wish to understand the dynamics of contemporary social inequality. Louise Warwick-Booth is a Reader at the School of Health, Leeds Beckett University

Objev podobné jako Social Inequality - Louise Warwick-Booth

Tubbz kachnička představuje Dr. Davida Bowmana z filmu Vesmírná odysea v podobě 9 cm vysoké figurky. Figurka je vyrobena z PVC s detailním provedením oranžového skafandru. Produkt je určen výhradně pro sběratelské účely a není určen k plavání.

• Věrná replika ikonického oranžového skafandru z filmu
• Vysoká kvalita zpracování z PVC materiálu
• Kompaktní velikost 9 cm vhodná do sbírky
• Originální dárek pro fanoušky sci-fi a Kubricka

Objev podobné jako Tubbz kachnička Kubrick Space Odyssey - Dr David Bowman

A hopeful and moving coming-of-age story set on the island of Lindisfarne, by David Almond, author of the bestselling Skellig and A Song for Ella Grey: now with fantastic illustrations by the award-winning David Litchfield.Louise has travelled with her father to the island of Lindisfarne every year ever since she can remember - it''s the place Louise''s mother loved best of all. The arrival of Hassan from war-torn Syria changes everything. Louise is restless and yearning for independence; meanwhile, the fiercely free and self-reliant Hassan seems to know the island from long ago as if it were his home from birth. Hassan is an acrobat, maybe a sorcerer, possibly a source of great danger. The wild boys who call the island their home want to cast him out. The forces of love, death and hope move Louise and Hassan together. Lindisfarne will change their lives forever. David Almond is the author of many beloved and prize-winning books for children and teenagers. His best known work, Skellig, won the Whitbread Children''s Award and the Carnegie Medal and was made into a feature-length film. A Song for Ella Grey, a beautiful retelling of the myth of Orpheus, won the Guardian Children''s Book ... Unknown localization key: "more"

Objev podobné jako Island - David Almond

Třetí díl série z tajemného světa Trombů, kde Edwin a jeho přátelé jsou přeneseni do paralelního světa plného nástrah. Musí překonat nebezpečí pomocí odvahy a důvtipu, aby porazili krále Klamma a zachránili Edwinovu maminku. Kniha má 192 stran a je určena dětem od 10 let.

• Třetí díl populární dobrodružné série
• Ilustrace od Jindry Čapka
• Vhodné pro čtenáře od 10 let
• Vázaná vazba s laminovaným přebalem

Objev podobné jako Kdo krade sny? David Jan Žák

A dizzying array of meditation practices have emerged in the long and culturally diverse history of Buddhism. Yet if you are seeking out meditation today in North America and Europe-and, increasingly, in the rest of the world as well-you will likely encounter one particular type, often under the label "mindfulness." You will find it taught in Zen monasteries, Insight Meditation centers, health clubs, colleges, psychologists'' offices, corporations, liberal Christian churches, prisons, and the US military. Countless articles in popular magazines promote its benefits, often depicting it as a panacea for problems as wide-ranging as anxiety, depression, heart disease, eating disorders, and psoriasis. There are books on mindfulness and meditation not only by Buddhist monks but also by medical doctors, psychologists, computer engineers, business consultants, and a US congressman. Meditation teachers will sometimes say that this is the same meditative practice that the Buddha taught over 2500 years ago, and which has been transmitted virtually unchanged down through the centuries to us today. The "cultural baggage" surrounding the practices has changed, but the essence is intact, and what it does for people, whether you''re a Buddhist monk or a corporate executive, remains the same.Rethinking Meditation shows that the standard articulation of ... Unknown localization key: "more"

Objev podobné jako Rethinking Meditation - David L. McMahan

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

Objev podobné jako Business-to-Business Marketing - Helen McGrath, Ross Brennan, Louise Canning

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Objev podobné jako Marketing Lessons from the Grateful Dead - David Meerman Scott, Brian Halligan

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Objev podobné jako Essentials of Marketing Research, Global Edition - David Birks, Peter Wills, Naresh Malhotra

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

In Walking the Tideline, Caroline Kurtz solo hikes the rugged, beautiful Oregon Coast—an expedition of isolation, adventure, joy, and grief inside the emotional wilderness of finding one''s identity after the death of a loved one. In her third memoir, Portland-based author Caroline Kurtz travels the coast of Oregon on foot in her late sixties, tracing the boundary of sand and salt water, rock and forests, carrying her shelter and food as she navigates the edges of solace and resolution after the death of her husband. During her journey, Kurtz grieves as she reflects on her long, and at times rocky, marriage to Mark, whom she had known and loved since she was a teenager in boarding school in Ethiopia. As she navigates the adventures encountered along the trail—leaky tents, hitching rides, chance encounters, and beautiful landscapes—she intertwines the historical events of coastal Oregon with her spiritual experience, giving space for the shattering of an old identity and the planting of a new self, nourished and enlightened by the depths of a profoundly complex and considered life. Kurtz spent her early years in Oregon before her parents moved her and her siblings to remote Ethiopia, where she spent her childhood and ... Unknown localization key: "more"

Objev podobné jako Hope for the Wrong Thing - Caroline Kurtz

“A rousing tale of frontier daring and ingenuity, better than legend on every front.” — Pulitzer Prize–winning author Stacy SchiffA Goodreads Most Anticipated Book In his first work of narrative nonfiction, Matthew Pearl, bestselling author of acclaimed novel The Dante Club, explores the little-known true story of the kidnapping of legendary pioneer Daniel Boone’s daughter and the dramatic aftermath that rippled across the nation. On a quiet midsummer day in 1776, weeks after the signing of the Declaration of Independence, thirteen-year-old Jemima Boone and her friends Betsy and Fanny Callaway disappear near the Kentucky settlement of Boonesboro, the echoes of their faraway screams lingering on the air.A Cherokee-Shawnee raiding party has taken the girls as the latest salvo in the blood feud between American Indians and the colonial settlers who have decimated native lands and resources. Hanging Maw, the raiders’ leader, recognizes one of the captives as Jemima Boone, daughter of Kentucky''s most influential pioneers, and realizes she could be a valuable pawn in the battle to drive the colonists out of the contested Kentucky territory for good.With Daniel Boone and his posse in pursuit, Hanging Maw devises a plan that could ultimately bring greater peace both to the tribes ... Unknown localization key: "more"

Objev podobné jako Taking of Jemima Boone - Matthew Pearl

***Perfect for fans of Anthony Horowitz''s Alex Rider series*** ''Not since Nancy Drew has a nosy, crime-obsessed kid been so hard to resist'' - New York Times Woody Lambert is in trouble. He comes from a broken family, suffers bad grades at school and his older brother, Tony, is on probation for a drug offence. When Woody inadvertently gets caught up with Tony and one of his friends, Garth, cruising around Strattenburg in a beaten-up Mustang drinking beer, one thing leads to another and Garth holds up a convenience store with a fake gun. Though he had no involvement in the crime other than being in Garth''s car, Woody is arrested as an accomplice. He''s going to need serious legal advice to avoid juvenile prison. Enter Theodore Boone: after all, Theo has already decided that he will become the best courtroom lawyer in the state. It''s just that, at the age of thirteen, Theo is years from being a qualified lawyer - and Woody needs help right now . . . *********************** Further praise for the Theodore Boone series ''If you aspire to turn your children into lawyers who will keep you in your old age, John Grisham''s Theodore Boone, ... Unknown localization key: "more"

Objev podobné jako Theodore Boone: The Accomplice - John Grisham

Kousátko - silikonové, krmící, vhodné od narození Plánujete podat svému dítěti kousky ovoce nebo zeleniny, ale odrazuje vás možné zaskočení jídla? Nejlepším řešením je použít krmicí kousátko Boon. Jde o možnost bezpečného podávání potravy, protože kousátko udrží pevné části uvnitř a dítě si může vysát chutnou šťávu. Jeho materiálem je silikon. Silikonové kousátko je měkké, flexibilní a velmi příjemné na omak. Odolný materiál se rychle a snadno čistí, což zajišťuje bezpečné použití. Kousátko na zuby Boon je přizpůsobeno dětem od narození. Klíčové přednosti produktu Boon - Squirt - Krmící lžička s dávkovačem - mintová Krmící kousátko Boon slouží k bezpečnému ochutnávání jídla bez rizika zaskočení větších kousků Vhodné na ovoce či zeleninu Materiálem je silikon Silikonové kousátko má na dotek velmi příjemné provedení Poslouží dětem od narození

Objev podobné jako Boon - Squirt - Krmící lžička s dávkovačem - mintová (669028114191)

Kousátko - silikonové, krmící, vhodné od 6 měsíců Začínáte s příkrmy a plánujete dát svému dítěti kousky ovoce nebo zeleniny, ale bojíte se, že by pro něj špatně rozkousané kusy mohly být nebezpečné? Vhodným řešením může být krmicí kousátko Boon. Umožní bezpečné ochutnání nového jídla, protože lze snadněji vysát šťávu, aniž by dítě muselo zpracovat pevné kusy jídla. Jeho materiálem je silikon. Silikonové kousátko je charakteristické svou měkkostí a pružností. Je vyrobeno s důrazem na bezpečnost a zdravotní nezávadnost. Kousátko na zuby Boon se hodí pro děti od 6 měsíců. Klíčové vlastnosti produktu Boon - Pulp - Silikonové krmítko mintové Krmící kousátko Boon je skvělým pomocníkem při krmení dítěte velkými kousky jídla Pro vložení ovoce nebo zeleniny Materiálem použitým k výrobě tohoto kousátka je silikon Silikonový povrch je měkký a zdravotně nezávadný Je ideální pro děti od 6 měsíců

Objev podobné jako Boon - Pulp - Silikonové krmítko mintové (669028114146)

Kousátko - silikonové, krmící, vhodné od 6 měsíců Chcete, aby vaše děťátko poprvé zkusilo čerstvé ovoce nebo zeleninu, ale máte obavy, že by nezvládlo jídlo samo pokousat? Ideální volbou je krmicí kousátko Boon. Umožňuje bezpečné a kontrolované krmení, protože lze snadněji vysát šťávu, aniž by dítě muselo zpracovat pevné kusy jídla. K jeho výrobě byl zvolen kvalitní materiál, jakým je silikon. Silikonové kousátko je měkké, flexibilní a velmi příjemné na omak. Odolný materiál se rychle a snadno čistí, což zajišťuje bezpečné použití. Kousátko na zuby Boon je navrženo pro děti od 6 měsíců. Hlavní vlastnosti produktu Boon - Pulp - Silikonové krmítko růžové Krmící kousátko Boon umožňuje bezpečně ochutnat jídlo bez obav ze zaskočení větších kousků Na nakrájené ovoce a zeleninu Pro jeho výrobu byl zvolen kvalitní materiál, jakým je silikon Silikon je bezpečný pro zdraví a příjemný na dotek Zalíbí se dětem od 6 měsíců

Objev podobné jako Boon - Pulp - Silikonové krmítko růžové (669028114153)

‘Joyous … a book that makes other journalists weep with envy’ The Economist''Provocative, touching, and sensitively written … an eloquent, brilliantly researched account’ Sunday TimesOne of The Economist’s best books by foreign correspondents.A story of grim comedy amid the apocalypse and a celebration of the sheer indestructibility of the human spirit in a nation run riot: Michela Wrong’s vision of Congo/Zaire during the Mobutu years is incisive, ironic and revelatory.Mr Kurtz, the colonial white master, brought evil to the remote upper reaches of the Congo River. A century after Conrad’s ''Heart of Darkness'' was first published, Michela Wrong revisits the Congo as the era of Mobutu Sese Seko collapses into absurdity, anarchy and corruption. Hers is a brilliant portrait of the grotesque as confusion takes over: pink lipsticked rebel soldiers mingle with tracksuited secret policemen in hotels where fin de siecle dinner parties are ploughing through hotel wine cellars rather than see bottles lost to the new regime.Congo, Africa’s richest country in terms of its natural resources, has institutionalised kleptomania: everyone is on the take. In a country where the minimum wage has dropped to below $150 a year, the government over twenty-five years spent $250 million providing courtesy cars. ... Unknown localization key: "more"

Objev podobné jako In the Footsteps of Mr Kurtz - Michela Wrong

Who built the Empire State Building? Astonishingly, no list of workmen on this historic landmark was ever compiled. While the names of the owners, architects, and contractors are well known, and Lewis Hine left us indelible images of the workers, their identities - the last generation of workmen still practising these time-honoured trades, have not been identified until author Glenn Kurtz unearthed their individual stories for this book. Drawing on eclectic sources - census, immigration, and union records; contemporary journalism; the personal recollections of their descendants - Kurtz assembles biographies of these workers. He creates not only a portrait of the building''s labour force, and a revolutionary re-interpretation of Hine''s world-famous photographs, but also a fundamental reimagining of what made the Empire State Building a fitting symbol for the nation, built as it was at the very height of the Great Depression.

Objev podobné jako Men At Work - Glenn Kurtz

Multivitamín - určený pro dospělé a děti od 3 let BOON multivitamin a multiminerál vyráběn novou technologií tekutých vitamínů. Zaručuje velmi vysokou vstřebatelnost jednotlivých složek naproti běžným vitaminům v tabletách, kde jsou vitamíny velmi silně slisované a tělo z nich nedokáže mít plnohodnotný účinek. BOON Jedna dávka obsahuje doporučenou denní dávku důležitých vitamínů a minerálů. BOON Jedna dávka obsahuje doporučenou denní dávku důležitých vitamínů a minerálů. Užívání této dávky vitamínů a minerálů se doporučuje každému. Hlavně se doporučuje ženám užívajícím hormonální antikoncepci, dospívající mládeži, starším osobám, kuřákům, konzumentům alkoholu, sportovcům, lidem vystaveným fyzické zátěži.

Objev podobné jako BOON tekutý multivitamín s niacínem, 100ml  (23742)

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.

Objev podobné jako Essentials of Marketing Research ISE - Dana E. Harrison, Robert Bush, Mary Celsi, Joseph Hair, David Ortinau

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Explore a timely introduction to the formation of the Bible in its historical and modern contexts In the newly revised Second Edition of A Contemporary Introduction to the Bible: Sacred Texts and Imperial Contexts, accomplished scholars and authors Colleen M. Conway and David M. Carr deliver a rigorous, accessible, and up-to-date introduction to the Bible. The textbook places the Hebrew Bible/Old Testament and New Testament in the broader context of world history, with a special focus on the empires that influenced the Bible’s formation. Readers are introduced to the academic study of the Bible through a range of scholarly approaches. Readers benefit from the inclusion of: A thorough introduction to the Bible in its ancient contexts, from the emergence of Israel’s earliest traditions to the writing and reshaping of the Bible amidst Assyrian Babylonian, Persian, Hellenistic and Roman empires. The most up-to-date work in the field, seamlessly integrated into every chapter A wealth of pedagogical features including study questions, bibliographies, timelines, and illustrations An unparalleled coverage of both fundamental topics and cutting-edge issues, resulting in a truly outstanding textbook. Perfect for undergraduate and graduate students studying religion, history, sociology, and philosophy, A Contemporary Introduction to the Bible: Sacred Texts and ... Unknown localization key: "more"

Objev podobné jako A Contemporary Introduction to the Bible - David M. Carr, Colleen M. Conway

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.

Objev podobné jako Marketing Research - David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan