principles of marketing for a digital age tuten tracy l

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Objev podobné jako Principles of Marketing for a Digital Age - Tuten Tracy L.

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Objev podobné jako Principles of Marketing - Philip Kotler, Armstrong Gary, Lloyd Harris, Hongwei He

kuličkodráha s gravitačním principem pro děti od 3 let
anti-age ampule pro denní a noční použití
elektrická vyhřívací podložka Solac CT8702 Bremen Digital Soft
elektrická vyhřívací podložka Solac CT8700 Bremen Digital
sloupový ventilátor Ardes AR5T1000 DIGITAL T1000
příslušenství k autodrám Carrera Digital 143
Carrera Digital 143 náhradní díly
Carrera Digital 143 doplňky
autodráha Carrera GO Digital 143 příslušenství
příslušenství pro Carrera GO Digital 143
rozšiřující prvek pro Carrera Digital 143
Carrera Digital 143 most
ochranný kryt iSaprio Digital Palms 10 pro Samsung Galaxy S22 5G
kryt iSaprio Digital Palms 10 TPU materiál
World of Bubbles
pila pro řezání podlah a trámů

Gain a comprehensive insight into the ideas and approaches to purchasing and procurement Now in its 12th edition, Procurement Principles and Management in the Digital Age by Baily, Farmer, Crocker and Jessop has been essential reading for practitioners and students of purchasing, procurement and supply chain management for nearly 50 years. The text has been updated to cover the continuous developments taking place in this field, and carefully balances emerging philosophies with proven and established thinking and practice in the profession. This new edition covers various existing and future concerns in procurement and supply chain such as digitalisation, sustainability and resilience. This ever-popular title offers: • relevant case studies and research boxes that explore the topics introduced in the chapter in detail • latest global examples of best practice in many key areas of purchasing and procurement • expanded treatment of key topics, including supplier diversity, supplier relationship management, sustainability, retail procurement and category management • additional material on Industry 4.0 elements such as e-procurement, Blockchain, the Internet of Things, Big Data, robotics, artificial intelligence (AI), chatbots and analytics • post-Brexit implications on public sector procurement • long-term impact of the Covid-19 pandemic on procurement and supply chain • increased ... Unknown localization key: "more"

Objev podobné jako Procurement Principles and Management in the Digital Age - Barry Crocker, Peter Baily, David Jessop, David Farmer

Unlock the power of storytelling in design with Universal Principles of Storytelling for Designers. This essential reference offers a comprehensive exploration of storytelling techniques tailored specifically for designers. By integrating classic narrative elements—such as character, conflict, and resolution—into visual work, you can create more engaging and impactful projects.In Universal Principles of Storytelling for Designers, interdisciplinary designer, innovator, and anthropologist Lyle Sandler covers:Character Development: How to craft relatable and memorable personas in visual narratives.Plot Structure: Techniques for creating compelling arcs and engaging storylines.Emotional Resonance: Leveraging emotions to connect with the audience on a deeper level.Visual Storytelling: Utilizing design elements like color, typography, and composition to convey meaning and enhance the narrative.The book is rich with examples from various design disciplines, including graphic design, UX/UI, and illustration. Sandler’s expertise and accessible writing style make complex concepts easy to understand and apply.Universal Principles of Storytelling for Designers is not just another design book; it’s a guide to transforming your design work into unforgettable stories. By mastering these storytelling principles, you can create designs that not only look good but also resonate deeply with your audience.The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on ... Unknown localization key: "more"

Objev podobné jako Universal Principles of Storytelling for Designers - Lyle H. Sandler

Discover Principles of Business as a real-world subject through thought-provoking case studies and prepare effectively for the CSEC May/June 2019 examinations.-Develop knowledge systematically with each section focusing on a specific aspect of the syllabus, and clear syllabus references throughout.-Revise for the exam with unit summaries, in-chapter challenges, and MCQs. -Increase confidence with exam-type questions at the end of each unit and a full section dedicated to exam preparation and the School Based Assessment.-Ensure all three examined profile dimensions are developed with contextualised structured response questions.

Objev podobné jako Essential Principles of Business for CSEC: 4th Edition - Alan Whitcomb

In a world shaped by likes, followers, and algorithms, what does it mean to be a child and what does it mean to raise one? This book explores how the meaning and value of children have shifted in the digital era, where visibility often replaces intimacy, and childhood unfolds not just at home but also on screens.

Objev podobné jako Rethinking the Social and Economic Value of Children in the Digital Age - Hatice Isik, Sebihat Tofan, Mehmet Hakan Turkcapar

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketingNew extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experienceUpdated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram contentNew/updated international case studies including many more from Asian and African destinationsThis book is written specifically ... Unknown localization key: "more"

Objev podobné jako Hospitality Marketing - David Bowie, Buttle Francis, Dogan Gursoy

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

Digital Initiation Rites is an ethnography of Anonymous in Britain between 2014 and 2017, in the context of government austerity. Drawing on testimonies of dozens of participants, for whom digital technologies enabled and articulated a political transformation from being "asleep" to being "awake," Vita Peacock narrates the process through which these technologies have become implicated in profound subjective changes. The book joins a wider return of the comparative method in anthropology by placing these accounts in direct conversation with studies of traditional initiation rites - ritual sequences of symbolic death and rebirth - that charge the initiand with knowledge about a society to produce a moral responsibility for it. Through this juxtaposition, Peacock conceptualizes the historically novel form of digital initiation rites, in which digital communication and information technologies play a substantive role in these sequences. Digital Initiation Rites presents another angle to contemporary debates around "conspiracy theorizing" and shows how the consumption of digital media connects to the deep history of humankind.

Objev podobné jako Digital Initiation Rites - Vita Peacock

This book focuses on the challenges of parenting in the digital age, providing a counter-narrative to, and critique of, risk and cyber safety narratives, as well as some suggestions for a way forward.Drawing on qualitative research with Australian families, this book explores the knowledges, practices, anxieties and lived experiences of families themselves. It demonstrates that the realities of family life in the digital age are more complex than the headlines and cyber safety advice would have us believe, as parents grapple with balancing their own anxieties and social expectations about what it means to be a ‘good’ parent, with the practices, desires, and rights of their child. It addresses key questions including: How much attention should we pay to media headlines about the dangers of contemporary media? What is actually worrying Australian parents and how do they address these concerns? Why do young people love media so much? How capable are young people of actually managing online risk? What is the right way to parent in the digital age to ensure young people’s safety and wellbeing while minimizing family conflict?Aimed at media studies scholars and students, as well as parents and policy makers seeking a more comprehensive understanding of the ... Unknown localization key: "more"

Objev podobné jako Parenting in a Digital World - Catherine Page Jeffery

Fans of Chris Ferrie''s Rocket Science for Babies, Astrophysics for Babies, and 8 Little Planets will love this introduction to the basic principles of probability for babies and toddlers!Help your future genius become the smartest baby in the room! It only takes a small spark to ignite a child''s mind.If you took a bite out of a cookie and that bite has no candy in it, what is the probability that bite came from a candy cookie or a cookie with no candy? You and baby will find out the probability and discover it through different types of distribution. Yet another Baby University board book full of simple explanations of complex ideas written by an expert for your future genius!If you''re looking for baby math books, probability for kids, or more Baby University board books to surprise your little one, look no further! Bayesian Probability for Babies offers fun early learning for your little scientist!

Objev podobné jako Bayesian Probability for Babies - Chris Ferrie

Journalism graduates today will hold a variety of positions throughout their careers that will require a skill set that transcends any one medium. Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age, Second edition shows students how to approach their stories and think on their feet in the evolving media landscape. Vince F. Filak provides guidance on journalistic practices that are the bread-and-butter skills of the industry while weaving in the "how-to’s" of producing digital news. By popular demand, the Second Edition includes even more writing and grammar exercises for students, discussions of social media and digital media advancements, and additional career-related examples to help students become successful upon their entry in the field.  Recognizing that well-crafted stories are founded on sharp prose, Dynamics of News Reporting and Writing covers more foundational elements of a newswriting textbook, like lead writing, structure, and storytelling while also teaching students how to think critically and determine what matters most to their readers. KEY FEATURES:  An audience-centric approach encourages students to reflect on why and how news is relevant to the lives of their readers before they even start digging into their stories. "Write Now! Exercises" provide students with ... Unknown localization key: "more"

Objev podobné jako Dynamics of News Reporting and Writing - International Student Edition - Vincent F. Filak

This fourth edition of Symptoms and Signs of Substance Use has been thoroughly updated and revised, continuing to provide trusted information from leading experts.There are few countries that are not touched by some aspect of substance misuse and the consequences for individuals, families and the wider community can be devastating. This edition includes new legislation, in relation to cannabis and Novel Psychoactive Substances (NPS), as well as the following features: basic principles of treatment for the most commonly encountered substances—from tobacco and alcohol to cocaine and heroin, as well as ''designer'' drugs, the legal aspects of substance use highlighted throughout, a convenient A-Z format helps you find information at a glance, references and further reading direct you to more authoritative information about each substance and review questions at the end of each chapter. With specialist information clearly explained along with a full glossary, this book is essential for all health professionals needing a concise and up-to-date overview of the signs and symptoms of substance use as well as the management and treatment options available. Those working in primary and secondary care including general forensic medicine, emergency medicine, psychiatry, sexual offence medicine, and general practice, will find this text invaluable. The ... Unknown localization key: "more"

Objev podobné jako Symptoms and Signs of Substance Use - Jason Payne-James, Michael Scott-Ham, Margaret Stark

Over 3 million copies sold. Adapted from the New York Times bestseller The 7 Habits of Highly Effective People, The 7 Habits of Highly Effective Teens is the ultimate teenage success guide—now updated for the digital age.Imagine you had a roadmap—a step-by-step guide to help you get from where you are now, to where you want to be in the future. Your goals, your dreams, your plans…they’re all within reach. You just need the tools to help you get there. That’s what Sean Covey’s landmark book, The 7 Habits of Highly Effective Teens, has been to millions of teens: a handbook to self-esteem and success. Now updated for the digital age, this classic book applies the timeless principles of 7 Habits to the tough issues and life-changing decisions teens face. Covey provides a simple approach to help teens improve self-image, build friendships, resist peer pressure, achieve their goals, and appreciate their parents, as well as tackle the new challenges of our time, like cyberbullying and social media. In addition, this book is stuffed with cartoons, clever ideas, great quotes, and incredible stories about real teens from all over the world. Endorsed by high-achievers such as former 49ers quarterback Steve Young ... Unknown localization key: "more"

Objev podobné jako 7 Habits of Highly Effective Teens - Sean Covey

**Winner of the Transmission Prize 2019**THE OLD GODS ARE DYING.Giant corporations collapse overnight. Newspapers are being swallowed. Stock prices plummet with a tweet.NEW IDOLS ARE RISING IN THEIR PLACE. More crime now happens online than offline. Facebook has grown bigger than any state, bots battle elections, coders write policy, and algorithms shape our lives in more ways than we can imagine. The Death of the Gods is an exploration of power in the digital age, and a journey in search of the new centres of control. From a cyber-crime raid in British suburbia to the engine rooms of Silicon Valley, pioneering technology researcher Carl Miller traces how power is being transformed, fought over, lost and won. ‘A timely and incisive book that grapples with some of the most significant issues of our time.’ Wired''Uncovers the fascinating and often hidden characters that are changing the world. Essential reading.'' Jamie Bartlett, author of The People vs Tech‘A magisterial guide to the impact of the digital revolution on our institutions and our lives.’ Anthony Giddens

Objev podobné jako The Death of the Gods - Carl Miller

Despite aircraft coming in many shapes and sizes, they all utilize the same basic aerodynamic principles that have not changed much since the early days of flight. Whether you are a new pilot that is exploring aerodynamics in greater detail, or a commercial pilot who has been flying for countless years, it is essential to understand the aerodynamics of flight.From the author of the hugely popular Principles of Flight for the Private Pilot, this book takes the reader deeper into the world of aerodynamics. This book follows closely the syllabi of Aerodynamics for the Commercial Pilot from a range of aviation authorities around the world, with a particular focus on practical aviation, thereby linking science with the real world.

Objev podobné jako Aerodynamics for the Commercial Pilot - Stephen Walmsley

Mechanics of Flight is an ideal introduction to the basic principles of flight for students embarking on courses in aerospace engineering, student pilots, apprentices in the industry and anyone who is simply interested in aircraft and space flight. Written in a straightforward and jargon-free style, this popular classic text makes the fascinating topic of aircraft flight engaging and easy to understand. Starting with an overview of the relevant aspects of mechanics, the book goes on to cover topics such as air and airflow, aerofoils, thrust, level flight, gliding, landing, performance, manoeuvres, stability and control. Important aspects of these topics are illustrated by a description of a trial flight in a light aircraft. The book also deals with flight at transonic and supersonic speeds, and finally orbital and space flight.

Objev podobné jako Mechanics of Flight - A.C. Kermode, R.H. Barnard, D.R. Philpott

A landmark textbook for Christian counselors that unpacks the core theological convictions behind sound counseling and outlines practical wisdom for counseling today. Since the beginning of the biblical counseling movement in 1970, biblical counselors have argued that counseling is a ministry of the Word, just like preaching or missions. As a ministry, counseling must be defined according to sound biblical theology rather than secular principles of psychology.For over four decades, biblical theology has been at the core of the biblical counseling movement. Leaders in biblical counseling have emphasized a commitment to teaching doctrine in their counseling courses out of the conviction that good theology leads to good counseling…and bad theology leads to bad counseling.A Theology of Biblical Counseling is an ideal resource for use in training biblical counselors at colleges, seminaries, and training institutes. In each chapter, doctrine comes to life in real ministry to real people, dramatically demonstrating how theology intersects with the lives of actual counselees.

Objev podobné jako A Theology of Biblical Counseling - Heath Lambert

Essentials of Law provides a clear and accessible introduction to the key concepts and principles of law for students new to the subject. Divided into four parts, it covers the foundations of the English legal system, including the structure of courts and the creation of legislation.

Objev podobné jako Essentials of Law - Lisa Kidger

''I absolutely loved it. Anyone interested in the relationship between tech, our bodies and our minds should bump it to the top of their queue immediately'' - Zadie Smith, author of The Fraud''This smart, disturbing debut reads like a 19th-century novel of manners for the digital age . . . Franklin has written one of the most stimulating novels I have read'' - The TimesElectrifying, urgent, and darkly funny, Mariel Franklin''s debut Bonding is a uniquely modern story of sex, tech and freedom in the messy tangle of our digital age.Adrift in her early thirties, Mary is exhausted by an endless cycle of casual relationships and unstable work. When she loses her job, she books a spontaneous trip to Ibiza and meets Tom, a brilliant chemist on the verge of launching a new antidepressant: a drug called Eudaxa that claims to be able to cure the anxieties of modern life.Back in London, Mary runs into the volatile and driven Lara, who has channelled her ambitions into Openr, an innovative dating app designed to revolutionise the industry. Mary and Lara have a complicated past, and as she begins working for Openr and falling for Tom, tech and pharma collide with shocking ... Unknown localization key: "more"

Objev podobné jako Bonding - Mariel Franklin

A riveting account of espionage for the digital age, from one of America’s leading intelligence expertsSpying has never been more ubiquitous—or less understood. The world is drowning in spy movies, TV shows, and novels, but universities offer more courses on rock and roll than on the CIA and there are more congressional experts on powdered milk than espionage. This crisis in intelligence education is distorting public opinion, fueling conspiracy theories, and hurting intelligence policy. In Spies, Lies, and Algorithms, Amy Zegart separates fact from fiction as she offers an engaging and enlightening account of the past, present, and future of American espionage as it faces a revolution driven by digital technology. Drawing on decades of research and hundreds of interviews with intelligence officials, Zegart provides a history of U.S. espionage, from George Washington’s Revolutionary War spies to today’s spy satellites; examines how fictional spies are influencing real officials; gives an overview of intelligence basics and life inside America’s intelligence agencies; explains the deadly cognitive biases that can mislead analysts; and explores the vexed issues of traitors, covert action, and congressional oversight. Most of all, Zegart describes how technology is empowering new enemies and opportunities, and creating powerful new players, such ... Unknown localization key: "more"

Objev podobné jako Spies, Lies, and Algorithms - Amy B. Zegart

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Objev podobné jako Social Media Marketing - Tuten Tracy L.

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awarenessDetermine the best-fit online markets for your unique brandAccess downloadable tools to put ideas into actionMeet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Objev podobné jako Digital Marketing For Dummies - Russ Henneberry, Ryan Deiss

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookÂ’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorÂ’s manual, test bank, and PowerPoint slides.

Objev podobné jako Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"

Objev podobné jako Dynamic Digital Marketing - Dawn McGruer

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Analytics - Chuck Hemann, Ken Burbary

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Objev podobné jako The Digital Marketing Planner - Annmarie Hanlon

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Objev podobné jako Direct, Digital & Data-Driven Marketing - Lisa Spiller

Understand the fundamental principles of effective social media marketing.

Objev podobné jako The 10 Principles of Effective Social Media Marketing - Jon-Stephen Stansel

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Objev podobné jako Digital Marketing for Travel Brands - Andy Headington

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

With a distinctive theoretical framework combining Aristotle, Marx, and Alasdair MacIntyre, the essays in this volume ask how forms of artificial intelligence and technologies of automation in digital capitalism affect human flourishing, and what meaningful work looks like under these conditions. As technology advances, how do we decide what activities should be automated? Is the end of work through automation actually desirable? If a good life is the life of activity employing our rational, imaginative, and creative powers, what does it mean to say that future societies will be post-work societies? Rather than simply embracing the possibilities of automation to eliminate work, this collection considers that meaningful work is integral to the good life. Human Flourishing in the Age of Digital Capitalism contains eight essays from scholars in the UK, Europe and USA, reflecting on the philosophical and ethical dimensions of technology and political theory. Contributions cover topics such as algorithmic management, the feared ‘superintelligence’ of machines, the concept of good work, and the alienating consequences of technology for workers. This timely and novel intervention in the automation debate will be of interest to anyone considering new technologies from the perspective of normative ethics and the critique of political economy.

Objev podobné jako Human Flourishing in the Age of Digital Capitalism

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been ... Unknown localization key: "more"

Objev podobné jako A Dictionary of Marketing - Charles Doyle

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided ... Unknown localization key: "more"

Objev podobné jako Sustainable Marketing of Transformative Heritage Tourism

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilitiesIdentify customers, create content, customize outreach, and personalize customer experience with AIConsider how your team, department, or organization can be retooled to thrive in an AI-enabled worldLearn from valuable case studies that show how large organizations are using AI in their campaigns This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

Objev podobné jako Marketing with AI For Dummies - Shiv Singh

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

The first survey of the work of Luke Hughes & Company, which has been described as embodying ‘a craft-led renaissance in British manufacturing' Luke Hughes & Company’s enduring and meticulously engineered furniture, an eloquent response both to the architecture it inhabits and to the true Arts and Crafts spirit, has been placed at the forefront of the ‘craft-led renaissance in British manufacturing.’ Flexible in use, commercially viable and environmentally sustainable, the work furnishes many of the world’s most distinguished buildings, from Westminster Abbey, the Tower of London and most of the Oxford and Cambridge University colleges to the Keystone Academy in Beijing and one of New York City’s most vibrant synagogues. Through an introduction to the studio and 25 case studies, Furniture in Architecture explores the company’s place in the Arts and Crafts tradition and examines the philosophy and work of founder Luke Hughes. Aidan Walker sheds light on how the studio balances modern manufacturing technologies with abiding craft values, rendering the small furniture workshop a relevant and profitable proposition even when fulfilling large-scale commissions. This fascinating survey defines the elements of successful design and addresses the meaning of craft and craftsmanship in the digital age.Table of ContentsIntroduction • 1. ... Unknown localization key: "more"

Objev podobné jako Furniture in Architecture: The Work of Luke Hughes – Arts & Crafts in the Digital Age

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Objev podobné jako Essentials of Marketing Research, Global Edition - David Birks, Peter Wills, Naresh Malhotra

Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing resultsLearn how to choose or commission the right games for your marketPlan and execute a successful gamification strategyLearn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

Objev podobné jako Gamification Marketing For Dummies - Zarrar Chishti

Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the library as an essential resource.Is your school library struggling to gain visibility within your school and community? Marketing Your School Library provides librarians with the strategies and tools needed to develop a comprehensive marketing plan that will raise awareness and drive student engagement and colleague collaboration. This practical, easy-to-implement guide goes beyond traditional library promotion to deliver innovative, low-cost ideas for creating standout newsletters, social media campaigns, and event-based programming that will position your library as an indispensable hub of learning and discovery within your school community. · Discover how to leverage data and feedback to understand your target audience and craft compelling messaging that resonates. · Master the art of visual branding to make your library pop, both online and in-person. · Utilize cost-effective digital marketing tactics to reach students, staff, and families where they are.· Build a calendar of engaging, curriculum-aligned library events and activities that get everyone excited about what your library has to offer.With this roadmap in hand, you''ll be empowered to transform your library into a vibrant, must-visit destination that elevates teaching ... Unknown localization key: "more"

Objev podobné jako Practical Marketing for Your School Library - C. L. Mansfield

Al Ries and Jack Trout, two of the world''s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn''t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Objev podobné jako The 22 Immutable Laws Of Marketing - Jack Trout, Al Ries

In the era of far-reaching technological innovation, from artificial intelligence to Big Data, it is possible that there will be conscious machines in our lifetime. This book establishes a foundation for the philosophy of technology and investigates how the digital age might alter our most basic political practices and ideas.

Objev podobné jako Political Theory of the Digital Age - Mathias Risse

Literature has experienced two great medium shifts, each with profound implications for its forms, genres, and cultures: that from orality to writing, and that from writing to printing. Today we are experiencing a third shift, from printed to digital forms. As with the previous shifts, this transformation is reconfiguring literature and literary culture. The Cambridge Companion to Literature in the Digital Age is organized around the question of what is at stake for literary studies in this latest transition. Rather than dividing its chapters by methodology or approach, this volume proceeds by exploring the major categories of literary investigation that are coming under pressure in the digital age: concepts such as the canon, periodization, authorship, and narrative. With chapters written by leading experts in all facets of literary studies, this book shows why all those who read, study, and teach literature today ought to attend to the digital.

Objev podobné jako The Cambridge Companion to Literature in a Digital Age

The Principles and Practice of Yoga for Children and Adolescents consists of contributions by expert scientists who have conducted and published research on yoga in children and adolescents for a variety of conditions and populations in peer-reviewed biomedical journals. Each chapter describes the rationale for yoga in the population or condition studied, reviews relevant related research literature, describes their body of research studies and its contribution, and concludes with a discussion on the state of the field. To inform readers on the intricacies of the practical application of yoga, each chapter concludes with a description of the yoga intervention used, the development process that led them to that treatment protocol, and the practical/clinical reasons for choices of the specific practices.

Objev podobné jako The Principles and Practice of Yoga for Children and Adolescents - Shirley Telles, Sat Bir Khalsa, Catherine Cook-Cottone