marketing channel management gary l frazier

A thorough introduction to marketing channels that demystifies how they're organized and coordinated, while also highlighting the importance of knowing your end-customer inside and out. Written by a leading expert in the field, this new textbook will be an invaluable resource for undergraduates, MBA students, and practitioners alike.

Objev podobné jako Marketing Channel Management - Gary L. Frazier

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ... Unknown localization key: "more"

Objev podobné jako International Marketing and Export Management - Alexander Josiassen, Gerald Albaum, Edwin Duerr

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy & Management - Diane M. Phillips

GAIA Black s bombičkou CO2
knihovna Gala Atlantic Pine 80 cm široká
bombička pro Sodastream Gaia Terra Art
Gary John Bishop sebezničující chování
hárací kalhotky Gama pro feny v hárání
hra Jde se na ryby 3 Studo Games
hra Čarovný les Smart Games
kompaktní šipky STUDO GAMES
první edice Hunger Games kachnička
postava z filmu Hunger Games pro sběratele
EPline Cool Games Spy Code desková hra
hra pro děti od 3 let Studo Games
hra Jde se na ryby Studo Games
magnetické figurky Squid Games
ep line cool games červené balení
studo games ruleta sázky doma

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner

This essential, single-volume textbook supplies a comprehensive introduction to library management that addresses all the functions of management, specifically within the ever-evolving modern library environment.Strategic planning. Facilities management. Leadership, ethics, communication, and motivation. Human resources and staffing. Change, library development, and innovation. Marketing. Measurement and evaluation. Fiscal responsibility and control. These are just some of the wide range of responsibilities and necessary skills of contemporary library managers—not all of which are typically covered in detail in LIS educational programs.Now updated and expanded for its ninth edition, Libraries Unlimited''s Library and Information Center Management is the core management text for library information science programs. This latest text adds new information on grant writing as well as more about budgets, marketing, financial management, assessment, and evidence-based management. The authors include various real-world examples from international settings to help readers understand and conceptualize the place of the library and information center in our global world. Each chapter ends with two helpful sections that present numerous examples and opportunities to apply newly gained information: "Practice Your Skills" and "Discussion Questions."

Objev podobné jako Library and Information Center Management - Barbara B. Moran, Claudia J. Morner

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Objev podobné jako Retail Marketing - Sarah Montano

Casio G-Shock GA-140-1A1ER jsou pánské sportovní hodinky s kombinovaným analogovým a digitálním ciferníkem. Model navazuje na úspěšnou řadu G-100 a nabízí funkce jako měření rychlosti, stopky a budík. Design je inspirován retro stylem kazeťáků z 90. let.

• Kombinovaný analogový a digitální ciferník pro přehledné zobrazení
• Retro design inspirovaný kazeťáky z 90. let
• Funkce měření rychlosti pohybujícího se předmětu
• Odolný G-Shock provedení s budíkem a stopkami

Objev podobné jako Casio GA-140-1A1ER

Studo Games Ruleta nabízí klasickou kasinovou hru pro domácí použití. Hra obsahuje pravidla odpovídající skutečnému kasinu a umožňuje různé typy sázek. Je vhodná pro společenské večery a vytváří autentickou atmosféru.

• Autentická kasinová atmosféra pro domácí použití
• Flexibilní možnosti sázek (čísla, barvy, lichost)
• Pravidla odpovídající skutečnému kasinovému provozu
• Ideální pro zábavu při společenských setkáních

Objev podobné jako STUDO GAMES - Ruleta

Have you ever played a video game and wondered how it was made? Do you have an idea for a game but don’t know how to create it? Maybe you’re curious about the skills needed to land a job as a video games developer?This book breaks down the tools and techniques behind making games, providing practical advice to help you create experiences that grab players and transport them to worlds of mystery and adventure. Packed with examples and tips, Designing Video Games details each step in the process:* Thinking up and evaluating ideas. * Turning ideas into designs. * Understanding your audience. * Creating game content. * Using psychological techniques. * Fixing common development problems. * Polishing, marketing, and releasing games. Yes, you absolutely have what it takes to make great video games. This book will show you how.

Objev podobné jako Designing Video Games - Stuart Maine

Tubbz kachnička představuje postavu Katniss Everdeen z filmu Hunger Games v humorném pojetí. Figurka je vyrobena z vinylu, měří 9 cm a je oficiálně licencovaná. Produkt je určen pro sběratele a není vhodný do vody.

• Oficiálně licencovaná figurka z filmové série Hunger Games
• Detailní zpracování v humorném stylu Tubbz
• Vhodná pro sběratele i jako dárek pro děti od 6 let
• První edice s vyšší sběratelskou hodnotou

Objev podobné jako Tubbz kachnička Hunger Games - Katniss Everdeen (první edice)

Šipky STUDO GAMES představují domácí verzi klasické hospodské zábavy s menšími rozměry. Sada je vhodná pro začátečníky i pokročilé hráče a nabízí různé herní varianty. Produkt klade důraz na bezpečnost a kvalitní zpracování.

• Kompaktní rozměry vhodné do bytu
• Více herních režimů pro zábavu
• Bezpečný design vhodný pro děti
• Kvalitní materiály a zpracování

Objev podobné jako STUDO GAMES - Šipky

Gama hárací kalhotky ve stylu berušky slouží k udržení čistoty během hárání feny. Jsou vyrobeny z odolného polyesteru, mají nastavitelný systém zapínání a nepropustnou vložku. Kalhotky jsou pratelné v pračce a jsou k dispozici v různých velikostech podle obvodu slabin.

• Nastavitelný systém pro perfektní padnutí na různé velikosti psů.
• Nepropustná a savá vložka pro udržení čistoty a sucha.
• Snadná údržba – pratelné v pračce na 30 °C.
• Stylový design beruška a pohodlný materiál pro psa.

Objev podobné jako Vsepropejska Gama hárací kalhotky pro psa Barva: Červená, Obvod slabin (cm): 40 - 58

Smart Games Čarovný les je magnetický hlavolam pro jednoho hráče od 8 let. Hráč řeší 48 logických úloh s postupnou obtížností umístěním cesty v lese. Hra je díky magnetickým dílkům a knižnímu formátu vhodná pro použití na cestách.

• Magnetické dílky drží na stránkách a nesklouzávají
• 48 stran s postupně se zvyšující obtížností
• Kompaktní formát vhodný na cesty
• Rozvíjí logické myšlení a vizuální vnímání

Objev podobné jako Smart Games Čarovný les

Hra Země, město, Česko od Cool Games testuje znalosti o České republice prostřednictvím rychlých reakcí na vylosovaná písmena. Hráči soutěží o kartičky správnými odpověďmi na témata z kartiček. Vítězem se stává hráč s největším počtem nasbíraných kartiček.

• Rozvíjí znalosti o České republice zábavnou formou
• Trénuje rychlé rozhodování a postřeh
• Jednoduchá pravidla vhodná pro děti od 6 let
• Kompletní sada s herní jednotkou a 30 kartičkami

Objev podobné jako Cool Games Země, město, Česko...!

Hra Cool Games Země, město je zábavná vzdělávací hra pro 2-6 hráčů od 6 let. Hráči reagují na písmeno vybrané herní jednotkou a říkají slova podle tématu na kartičkách. Cílem je nasbírat co nejvíce kartiček během přibližně 45 minut hry.

• Rozvíjí rychlé rozhodování a slovní zásobu
• Jednoduchá pravidla vhodná pro děti od 6 let
• Herní jednotka s náhodným výběrem písmen
• Kompletní sada s 30 kartičkami a návodem

Objev podobné jako Ep Line Cool Games Země, město,...! Nové červené balení

Sada obsahuje 20 magnetických dílků s motivy ze seriálu Squid Game. Magnetky jsou vhodné pro děti od 6 let a lze je použít na magnetické plochy nebo k volné hře. Produkt umožňuje fanouškům seriálu oživit si oblíbené scény a postavy.

• 20 magnetických dílků s motivy ze seriálu
• Vhodné pro děti od 6 let
• Lze použít na magnetické plochy i k volné hře
• Kvalitní provedení a detailní zpracování postav

Objev podobné jako Set magnetek Squid Games

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Objev podobné jako Marketing Management and Strategy - Phil Stern, Peter Doyle

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. .

Objev podobné jako Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Objev podobné jako Principles of Marketing - Philip Kotler, Armstrong Gary, Lloyd Harris, Hongwei He

Elektronická kniha - autor Philip Kotler, Kevin Lane Keller, 816 stran Čtrnácté vydání nejuznávanější učebnice marketingového řízení, tzv. bible marketingu, přináší nejnovější poznatky marketingové teorie a praxe. Autoři reflektují dramatické změny v marketingovém prostředí, zejména ekonomické poklesy a recese, rostoucí význam udržitelného a „zeleného“ marketingu, rychlý rozvoj technologií, využití počítačů, internetu a mobilních telefonů. Významná pozornost je věnována i sociálním médiím a komunikaci.Všechna témata jsou aktualizována a doplněna o nové přístupy, myšlenky a příklady z praxe. Na konci kapitol najdete případové studie vysoce inovativních a marketingově úspěšných počinů firem z různých oblastí. Výklad pokrývá všechna hlavní témata marketing managementu: od základů marketingu, vytváření marketingových strategií a plánů, marketingový výzkum přes navazování dlouhodobých vztahů se zákazníky, analýzu spotřebních a B2B trhů, brand management, produktové,...

Objev podobné jako Marketing management (978-80-247-4150-5)

Čtrnácté vydání nejuznávanější učebnice marketingového řízení, tzv. bible marketingu, přináší nejnovější poznatky marketingové teorie a praxe. Autoři reflektují dramatické změny v marketingovém prostředí, zejména ekonomické poklesy a recese, dále rostoucí význam udržitelného a „zeleného“ marketingu a rychlý rozvoj technologií, využití počítačů, internetu a mobilních telefonů. Významná pozornost je věnována sociálním médiím a komunikaci vůbec. Všechna témata knihy jsou aktualizována, přepracována a doplněna o nové přístupy a myšlenky a mnoho nových příkladů z praxe. Na konci každé kapitoly najdete nové případové studie vysoce inovativních a marketingově úspěšných počinů firem z různých oblastí. Výklad pokrývá všechna hlavní témata marketing managementu: od základů marketingu, vytváření marketingových strategií a plánů, marketingový výzkum a odhad poptávky přes navazování dlouhodobých vztahů se zákazníky, analýzu spotřebních a B2B trhů, brand management, produktové, cenové, distribuční a komunikační strategie a programy až po zajištění úspěšného dlouhodobého růstu zahrnujícího uvádění nových tržních nabídek, účast na globálních trzích a řízení holistické marketingové organizace.

Objev podobné jako Marketing management - Philip Kotler, Kevin Lane Keller

* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.

Objev podobné jako Service Management and Marketing - Christian Gronroos

Now available in a paperback edition, LaToya Ruby Frazier’s award-winning first book, The Notion of Family, offers an incisive exploration of the legacy of racism and economic decline in America’s small towns, as embodied by her hometown of Braddock, Pennsylvania.The work also considers the impact of that decline on the community and on her family, creating a statement both personal and truly political—an intervention in the histories and narratives of the region. Frazier has compellingly set her story of three generations—her Grandma Ruby, her mother, and herself—against larger questions of civic belonging and responsibility. The work documents her own struggles and interactions with family and the expectations of community, and includes the documentation of the demise of Braddock’s only hospital, reinforcing the idea that the history of a place is frequently written on the body as well as the landscape. With The Notion of Family, Frazier knowingly acknowledges and expands upon the traditions of classic black-and-white documentary photography, enlisting the participation of her family, and her mother in particular. In the creation of these collaborative works, Frazier reinforces the idea of art and image-making as a transformative act, a means of resetting traditional power dynamics and narratives—both those of her ... Unknown localization key: "more"

Objev podobné jako LaToya Ruby Frazier: The Notion of Family

For introductory courses in human resource management. Foundations in management beyond the HR department Fundamentals of Human Resources Management supports human resources training for all students of management -- not just HR managers. The text presents a wide range of HR topics within a single semester of material, and a wealth of functional examples and applications. Fundamentals is also the first text of its kind to make talent management processes a core study. This 5th Edition has been updated with practical personnel techniques, real company examples, and new material on business sustainability. Each chapter touches on important recurring themes in management, including employee engagement tactics, small/global business management, employment law features, and positive employee relations, to help students become stronger and more effective managers. MyLab Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and ... Unknown localization key: "more"

Objev podobné jako Fundamentals of Human Resource Management, Global Edition - Gary Dessler

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For courses in management. Modern human resources: technology, social media, and management Human Resource Management provides students with an introduction to the daily tools and skills they’ll need to function as successful managers -- in both human resources and business in general. With a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. The 16th Edition focuses on the positive impacts technology has had on the HR field. For example, the ability to vet potential employees on the internet has shifted more HR responsibilities to managers, leaving HR departments with more time to carry out strategic, long-term endeavors for boosting employee performance and engagement. With a heavy focus on emerging industry trends, the text prepares students with everything they need to be successful managers and HR personnel in the 21st century. Pearson MyLab Management is not included. Students, if Pearson MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the ... Unknown localization key: "more"

Objev podobné jako Human Resource Management, Global Edition - Gary Dessler

Kniha - autor Dagmar Jakubíková; Eliška Vildová; Petr Janeček; Jan Tluchoř, 368 stran, česky, brožovaná bez přebalu lesklá Publikace zkušených autorů je jedinou komplexní knihou na téma lázeňství a řízení lázní na českém trhu. Autoři, kteří se problematikou lázeňství, podnikání, managementu i marketingu dlouhodobě zabývají a mají bohaté teoretické i praktické zkušenosti, se v knize věnují především marketingovému řízení lázeňských organizací a podniků, spolu s uplatněním nejnovějších poznatků. Postupují od představení lázní a lázeňství v Evropě a České republice a služeb lázeňských zařízení, přes management lázeňských podniků, marketingový výzkum, analýzu prostředí a výběr cílových trhů, až po celý marketingový mix – produkt, cenu, distribuci a komunikaci. Speciální pozornost autoři věnují interní a externí komunikaci v lázeňských organizacích a lázeňských hotelích. Výklad je doplněn mnoha příklady z české i zahraniční praxe, včetně obrazové dokumentace....

Objev podobné jako Lázeňství: management a marketing (978-80-271-2461-9)

Resources tailored to the Cambridge IGCSE® (0680) and O Level (5014) Environmental Management syllabuses, for first examination in 2019. Cambridge IGCSE® and O Level Environmental Management Workbook is tailored to the IGCSE (0680) and O Level (5014) Environmental Management syllabuses for first examination in 2019, and is endorsed for learner support by Cambridge International Examinations. The workbook provides varied exercises that encourage students to practise the knowledge and skills they need for the course. Answers to all exercises can be found on the teacher''s resource CD-ROM.

Objev podobné jako Cambridge IGCSEâ„¢ and O Level Environmental Management Workbook - Ann Skinner, Melissa Turner, Ken Crafer, Gary Skinner

Gain insight into people-organisational relationships and interrelated influences on human behaviour Ranked as one of the Top Ten most influential texts in business and management in the world According to the Financial Times'' Teaching Power Rankings, 2021 (research by Open Syllabus) Management and Organisational Behaviour, 13th edition, by Mullins and Rees, provides an in-depth study guide that helps you understand the relationship between people and professional organisations, shedding new light on the understanding, prediction, and control of human behaviour at work. This widely popular text examines the environments of the individual, the group, workplace, and organisational structure, explaining organisational behaviour by applying theoretical frameworks to practice and developing critical thinking. This new edition addresses recent contextual issues, such as the impact of Covid-19 on the workplace. It also offers greater international perspective on organisational behaviour, with the addition of several case studies from around the world and related video cases by expert speakers. Featuring conceptual mind maps of complex topics to aid your understanding and revision, its ''personal skills'' and ''employability'' sections help you develop your social and work-based skills in preparation for life beyond the classroom. This comprehensive textbook is ideal for undergraduate and postgraduate study, as well as ... Unknown localization key: "more"

Objev podobné jako Management and Organisational Behaviour - Gary Rees, Laurie Mullins

Resources tailored to the Cambridge IGCSE® (0680) and O Level (5014) Environmental Management syllabuses, for first examination in 2019. Cambridge IGCSE® and O Level Environmental Management Coursebook is tailored to the IGCSE (0680) and O Level (5014) Environmental Management syllabuses for first examination in 2019, and is endorsed for full syllabus coverage by Cambridge International Examinations. The coursebook comprehensively covers the knowledge and skills required and supports students as they prepare for assessment. International case studies illustrate phenomena in real-world situations, while practical activities help students to develop their investigative skills. Exam-style questions and self-assessment questions encourage students to check their understanding and progress. Answers to all questions can be found at the back of the book.

Objev podobné jako Cambridge IGCSE® and O Level Environmental Management Coursebook - Ann Skinner, Melissa Turner, Ken Crafer, Gary Skinner, John Stacey

For courses in management. Modern human resources: technology, social media, and management Human Resource Management introduces students to the daily tools and skills they''ll need to function as successful managers, in both HR and business in general. Using a practical approach, the text explores the evolution of the field, highlighting the introduction of revolutionary new technologies and social media platforms. With a heavy focus on emerging industry trends and the positive impacts of technology on HR, the 17th Edition prepares students with everything they need to be effective managers and HR personnel in the 21st century.

Objev podobné jako Human Resources Management, Global Edition - Gary Dessler

From the New York Times bestselling author of Cold Mountain and Varina, a stunning new novel that paints a vivid portrait of life in the Great DepressionHurtling past the downtrodden communities of Depression-era America, painter Val Welch travels westward to the rural town of Dawes, Wyoming. Through a stroke of luck, he’s landed a New Deal assignment to create a mural representing the region for their new Post Office.A wealthy art lover named John Long and his wife Eve have agreed to host Val at their sprawling ranch. Rumors and intrigue surround the couple: Eve left behind an itinerant life riding the rails and singing in a western swing band. Long holds shady political aspirations, but was once a WWI sniper—and his right hand is a mysterious elder cowboy, a vestige of the violent old west. Val quickly finds himself entranced by their lives.One day, Eve flees home with a valuable painting in tow, and Long recruits Val to hit the road with a mission of tracking her down. Journeying from ramshackle Hoovervilles to San Francisco nightclubs to the swamps of Florida, Val''s search for Eve narrows, and he soon turns up secrets that could spark formidable changes for all ... Unknown localization key: "more"

Objev podobné jako Trackers - Charles Frazier

From the New York Times bestselling author of Cold Mountain and Varina, a stunning new work of historical fiction that paints a vivid portrait of life in the Great DepressionHurtling past the downtrodden communities of Depression-era America, WPA painter Val Welch travels westward to the rural town of Dawes, Wyoming. Through a stroke of luck, he's landed a New Deal assignment to create a mural representing the region for their new Post Office.A wealthy art lover named John Long and his wife Eve have agreed to host Val at their sprawling ranch. Rumors and intrigue surround the couple: Eve left behind an itinerant life riding the rails and singing in a western swing band. Long holds shady political aspirations, but was once a WWI sniper-and his right hand is a mysterious elder cowboy, a vestige of the violent old west. In this complex mystery, Val quickly finds himself entranced by their lives.One day, Eve flees home with a valuable painting in tow, and Long recruits Val to hit the road with a mission of tracking her down. Journeying from ramshackle Hoovervilles to San Francisco nightclubs to the swamps of Florida, Val's search for Eve narrows, and he soon turns up ... Unknown localization key: "more"

Objev podobné jako Trackers - Charles Frazier

From the New York Times bestselling author of Cold Mountain and Varina, a stunning new novel that paints a vivid portrait of life in the Great DepressionHurtling past the downtrodden communities of Depression-era America, painter Val Welch travels westward to the rural town of Dawes, Wyoming. Through a stroke of luck, he’s landed a New Deal assignment to create a mural representing the region for their new Post Office.A wealthy art lover named John Long and his wife Eve have agreed to host Val at their sprawling ranch. Rumors and intrigue surround the couple: Eve left behind an itinerant life riding the rails and singing in a western swing band. Long holds shady political aspirations, but was once a WWI sniper—and his right hand is a mysterious elder cowboy, a vestige of the violent old west. Val quickly finds himself entranced by their lives.One day, Eve flees home with a valuable painting in tow, and Long recruits Val to hit the road with a mission of tracking her down. Journeying from ramshackle Hoovervilles to San Francisco nightclubs to the swamps of Florida, Val''s search for Eve narrows, and he soon turns up secrets that could spark formidable changes for all ... Unknown localization key: "more"

Objev podobné jako Trackers - Charles Frazier

INSTANT NEW YORK TIMES BESTSELLER The only research-based guide for connecting a plant-based diet with peak athletic performance, featuring interviews with professional athletes who''ve made the switch from meat to plants.The Plant-Based Athlete by Matt Frazier and Robert Cheeke reveals the incontrovertible proof that the human body does not need meat, eggs, or dairy to be strong. Instead, research shows that a consciously calibrated plant-based diet offers the greatest possible recovery times, cell oxidation, injury prevention, and restorative sleep, and allows athletes to train more effectively, with better results.However, committing to a plant-based diet as an elite athlete, first-time marathoner, or weekend warrior isn''t as simple as swapping vegetables for meat. Even the slightest food adjustments can impact performance. That''s why Matt Frazier, founder of No Meat Athlete, and Robert Cheeke, founder of Vegan Bodybuilding, wrote this groundbreaking book, to guide those interested in making this important shift in how to do so with the best, most transformative results.The Plant-Based Athlete offers readers:A persuasive body of evidence for adopting a plant-based lifestyle, with key information about how macronutrients, micronutrients, and calories fuel a body running on plant foodsAn entire chapter devoted to protein - why plant sources of protein are ... Unknown localization key: "more"

Objev podobné jako Plant-Based Athlete - Matt Frazier, Robert Cheeke

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

With a new section on improving the reality view of project planning and analysis, the fourth edition of Project Management Theory and Practice combines academic theory and real-world project experience that gives the textbook its unique perspective. The text concludes with a look to the future of project management and AI.

Objev podobné jako Project Management Theory and Practice - Brad M. Jackson, Gary L. Richardson

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"

Objev podobné jako Dynamic Digital Marketing - Dawn McGruer