this is marketing seth godin
This is Marketing - Seth Godin
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you''re proud of, whether you''re a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it''s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it''s for, but who it''s not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work ... Unknown localization key: "more"
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This Is Strategy - Seth Godin
A Best Non-Fiction Book of 2024 from The Next Big Idea Book Club and National Bestseller. From Seth Godin, one of the world''s most influential business thinkers and bestselling author of This is Marketing, comes an essential guide to thinking strategically in a complex, ever-changing world."With his signature clarity and brevity, the marketing maven presents memorable, practical advice for making smarter plans." —Adam Grant, author of Think Again In this unique and thought-provoking book, Godin shares insights on strategy through a series of powerful reflections and observations that will reshape how you approach problems, make decisions, and create change. “Creating tomorrow by repeating yesterday is not a useful way forward.” “Every strategy requires choice. And those choices often involve saying ‘no’ to things we could do, but won’t do.” “It’s not easy to persuade someone to want what you want. It’s much more productive to find people who already want to go where you’d like to take them.” This is Strategy is a modern classic that offers perspectives you''ll find yourself returning to again and again. Rather than providing step-by-step formulas, Godin offers something more valuable: a new way of seeing and thinking about the challenges you face. You’ll discover ... Unknown localization key: "more"
Objev podobné jako This Is Strategy - Seth Godin
This is Marketing: You Can't Be Seen Until You Learn To See (0241370140)
Kniha - autor Seth Godin, 208 stran, anglicky, brožovaná bez přebalu matná Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labour. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs...
Objev podobné jako This is Marketing: You Can't Be Seen Until You Learn To See (0241370140)
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Marketing Mess to Brand Success - Scott Jeffrey Miller
Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"
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ZADIG&VOLTAIRE THIS IS HER! parfémovaná voda pro ženy 100 ml
Parfémovaná voda Zadig & Voltaire This Is Her! je dřevitá kořeněná vůně pro ženy s gurmánskými tóny. Kompozice kombinuje květinové esence albície a jasmínu s růžovým pepřem, kaštanem, vanilkou a santalovým dřevem. Vůně je určena především pro nošení v chladnějších měsících.
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Objev podobné jako ZADIG&VOLTAIRE THIS IS HER! parfémovaná voda pro ženy 100 ml
Tohle je marketing! - Zcela nový přístup k marketingu, prodeji a reklamě - Seth Godin
MŮŽETE DĚLAT TAKOVÝ MARKETING, POD KTERÝ SE S HRDOSTÍ PODEPÍŠETE! V průběhu uplynulého čtvrtstoletí inspiroval Seth Godin miliony podnikatelů, lídrů a fanoušků všech možných profesí. Nyní poprvé nabízí esenci své marketingové moudrosti v jednom dostupném a nadčasovém balíčku. Jeho koncepce vychází z jedné zásadní myšlenky: Vynikající marketéři nevyužívají spotřebitele k řešení problémů svých vlastních společností, ale využívají marketing k řešení problémů druhých lidí. Nevyvolávají pouhý rozruch – zlepšují svět. Základem skutečně účinného marketingu je velkorysost, empatie a emocionální práce.Naučte se definovat nejmenší životaschopný trh. V rámci svého trhu pak získejte důvěru zákazníků. Naslouchejte jejich životním příběhům, abyste je pochopili a pomohli jim najít to, co hledají. A především dejte lidem nástroje, které jim k dosažení jejich cílů pomohou. Je čas přestat lhát, zahlcovat lidi spamem a stydět se za práci, kterou děláte. Je čas přestat utrácet peníze za ukradenou pozornost, dlouhodobě se to nevyplatí. Je čas přestat si plést analýzy sociálních médií se skutečnými zákazníky. Je čas být vidět. K tomu se nejprve potřebujete naučit, jak se máte dívat.
Objev podobné jako Tohle je marketing! - Zcela nový přístup k marketingu, prodeji a reklamě - Seth Godin
Linchpin - Seth Godin
In this compelling, accessible and purpose-filled book bestselling business author Seth Godin shows how you have the potential to make a big difference-and make yourself indispensable in the process-wherever you are.Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it''s more essential than ever to become indispensable - to become a linchpin. Linchpins are the essential building blocks of great organizations: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They love their work and pour their best selves into it and turn each day into a kind of art - and, in today''s world, they get the best jobs and the most freedom.Godin shows that the key to being indispensable is overcoming the fears that hold most of us back. If you have you ever found a shortcut that others missed, seen a new way to resolve a conflict, or made a connection with someone others couldn''t reach, then you have what it takes to become indispensable. It''s time to stop complying with the system and draw your own map.
Objev podobné jako Linchpin - Seth Godin
We Are All Weird - Seth Godin
We Are All Weird is Seth Godin''s cult classic on celebrating (and marketing to) the individual, now repackaged and relaunchedWorld of Warcrafters, LARPers, Settlers of Catan? Weird.Beliebers, Swifties, Directioners? Weirder.Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.Face it. We''re all weird.So why are companies still trying to build products for the masses?Why are we still acting like the masses even exist?Weird is the new normal. And only companies that figure that out have any chance of survival. In this book, Seth Godin shows you how.''Read this book slowly and read it again, for the lessons are rich and wise'' Jacqueline Novogratz, founder, Acumen
Objev podobné jako We Are All Weird - Seth Godin
Proces - Seth Godin
INSPIRACE PRO TY KREATIVNÍ Z NÁS, KTEŘÍ SE SKRÝVAJÍ, VYČKÁVAJÍ NEBO ZAŽÍVAJÍ TVŮRČÍ BLOK. Vaše práce pokulhává? Chcete se zbavit pocitu marnosti? Přejete si najít odvahu k realizaci a sdílení toho, co tvoříte? Potřebujete vyhecovat, povzbudit a najít ten správný stimul? Autor bestsellerů Seth Godin přichází s inspirativním manifestem pro nás - kreativce, tvůrce a podnikatele - kteří potřebujeme povzbudit v odhodlání ukázat světu to nejlepší, co v nás je. Godin boří mýty o kreativní tvorbě. Kreativita podle něj není zvláštní talent vyhrazený pro vyvolené. Nemusíte čekat, až vás políbí múza. Musíte prostě jen začít a především - tvorbě se vytrvale a pravidelně věnovat. Hodně z toho, co vyprodukujete, samozřejmě nebude stát za starou bačkoru… To ale nevadí, protože v té velké hromadě škváry bude i jeden malý zlomek něčeho skvělého. Zažehněte motory své kreativní práci. Je na čase poslat ji do světa!
Objev podobné jako Proces - Seth Godin
Smysluplná práce - Seth Godin
Oduševnělé přehodnocení toho, čím může být práce a vedení, z hlavy vizionáře, známého autora a myšlenkového vůdce Setha Godina. Píseň o významu je strhující úvaha o práci: proč je taková, jaká je, proč se tak zhoršila a co můžeme všichni – zejména vedoucí pracovníci – udělat pro to, aby se zlepšila. Ekonomická nestabilita a vzestup práce na dálku způsobily, že jsme odloučení a neangažovaní. Znepokojení manažeři reagují tvrdými nařízeními shora, propouštěním, dohledem a povinnými schůzemi. Pracovníci reagují tichým odchodem a prací za svou mzdu. Ale nemusí to tak být. Legendární autor knih o podnikání Seth Godin se prostřednictvím 144 provokativních strof dostává k jádru toho, co nás trápí; ukazuje, co je skutečným důvodem těchto trendů, a vyzývá nás, abychom se zlepšili způsobem, který má smysl. Volba je jednoduchá. Můžeme snášet kocovinu průmyslového kapitalismu, nadále zacházet s lidmi jako s věcmi na jedno použití a připojit se k závodu ke dnu poháněnému umělou inteligencí. Nebo se spojíme, abychom vybudovali významnou organizaci, která každého zařadí, posílí a bude mu důvěřovat, aby odváděl svou nejlepší práci bez ohledu na to, kde se nachází. Tuto knihu je třeba sdílet se šéfy a spolupracovníky, diskutovat o ní a uvádět ji do praxe. Bez ohledu na ... Unknown localization key: "more"
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The Practice - Seth Godin
From the bestselling author of Purple Cow and This is Marketing comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.Creative work doesn''t come with a guarantee. But there is a pattern to who succeeds and who doesn''t. And engaging in the consistent practice of its pursuit is the best way forward.Based on the breakthrough Akimbo workshop pioneered by legendary author Seth Godin, The Practice will help you get unstuck and find the courage to make and share creative work. Godin insists that writer''s block is a myth, that consistency is far more important than authenticity, and that experiencing the imposter syndrome is a sign that you''re a well-adjusted human. Most of all, he shows you what it takes to turn your passion from a private distraction to a productive contribution, the one you''ve been seeking to share all along.With this book as your guide, you''ll learn to dance with your fear. To take the risks worth taking. And to embrace the empathy required to make work that contributes with authenticity and joy.
Objev podobné jako The Practice - Seth Godin
The Dip - Seth Godin
A New York Times, USA Today, and Wall Street Journal bestsellerIn this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without guilt - until they commit to beating the right Dip.Every new project (or job, or hobby, or company) starts out fun . . .then gets really hard, and not much fun at all. You might be in a Dip - a temporary setback that will get better if you keep pushing. But maybe it''s really a Cul-de-Sac - a total dead end. What really sets superstars apart is the ability to tell the two apart.Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you''ll earn profits, glory and long-term security.Whether you''re an intern or a CEO, this fun little book will help you figure out if you''re in a Dip that''s worthy of your time, effort and talents. The old saying is wrong - winners do quit, and quitters do win.
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Tribes - Seth Godin
The New York Times and Wall Street Journal bestseller that redefined what it means to be a leader.Since it was first published, Seth Godin''s visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists or readers around an idea, this book will demystify the process.It''s human nature to seek out tribes, be they religious, ethnic, economic, political or even musical. Now the Internet has eliminated the barriers of geography, cost and time. Social media gives anyone who wants to make a difference the tools to do so.With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.If you think leadership is for other people, think again-leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerchuk, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her ... Unknown localization key: "more"
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Poke the Box - Seth Godin
Poke the Box is Seth Godin''s spirited call to action for anybody too afraid to try something new, now relaunched and repackagedIf you are happy being just a dreamer, perhaps you don''t need this book.If you''re enjoying the status quo, don''t even consider reading this book.If you are content waiting for success to find you, please put this book down and go find something else to read.Why has Poke the Box become a cult classic?Because it''s a book that dares readers to do something they''re afraid of.It could be what you need, too.''Like the man who produced it, Poke the Box is inspired and inspiring'' Daniel H. Pink''A one-two punch! Half kick in the ass, half cheerleading encouragement'' Steven Pressfield, author of The War of Art
Objev podobné jako Poke the Box - Seth Godin
Godin LE 5th Avenue TL P90 Vintage Burst
Godin LE 5th Avenue TL P90 Vintage Burst je limitovaná semiakustická kytara s tenkým lubovým tělem z laminované kanadské plané třešně. Nástroj disponuje krkem ze stříbrolistého javoru a ebenovým hmatníkem s 21 pražci. Je vybaven P90 snímači pro charakteristický vintage zvuk.
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- P90 snímače pro autentický vintage zvuk s výraznou střední frekvencí
- Ebenový hmatník s 21 pražci pro precizní hru a dlouhou životnost
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Essentials of Marketing - Jane Martin, Jim Blythe
Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"
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Marketing - Kevin Mellet
Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? Who are the marketing professionals, what exactly do they do and what influence do they have in our economy and society? Over the last forty years, sociologists have studied marketing and analysed its practices, techniques and consequences, producing a formidable body of knowledge about the nature of marketing and its impact. This book provides a concise account of these contributions and an introduction to the most important sociological concepts for understanding marketing such as consumption, the market, the organization and culture. Mellet presents marketing not just as a set of techniques but as a pervasive social activity performed by different actors in specific contexts according to particular rules and views. He unpacks the activity of marketing, showing who marketers are, how they think, what they do and how they shape and construct not only markets but also the world we live in. Written in a clear and accessible style, this book is the perfect introduction to marketing from a sociological perspective and it will be used ... Unknown localization key: "more"
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Marketing Wins - Aleksandra King, Elliott King
In the hyper-connected, ever-evolving world of marketing, standing out isn’t optional—it’s essential. Marketing Wins is your ultimate guide to mastering integrated marketing strategies that deliver real, measurable results. Written by industry powerhouses Elliott and Aleksandra King, this book distils decades of expertise into a practical, actionable roadmap for today’s marketers, entrepreneurs, and business leaders. From foundational principles like the 4 Ps to cutting-edge tactics like branded content series and influencer marketing, Marketing Wins bridges the gap between traditional marketing wisdom and digital innovation. It explores the entire customer journey—from building awareness to driving retention—equipping you with tools to craft cohesive strategies that resonate in today’s crowded marketplace. But this isn’t just theory. Packed with vivid examples, actionable frameworks, and real-world case studies, the book transforms concepts into results. Whether you’re looking to harness social media, optimize your website, or create campaigns that convert, this is your go-to guide. The Kings’ insider stories and forward-looking insights make Marketing Wins not just a manual but an inspiring call to action. Ready to unlock your marketing potential and leave your competition behind? This book is where your winning strategy begins.
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Marketing Management and Strategy - Phil Stern, Peter Doyle
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
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Cosmetics Marketing - Delphine Horvath, Lindsay Karchin
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Objev podobné jako Cosmetics Marketing - Delphine Horvath, Lindsay Karchin
Business & Marketing Across Cultures - Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras
In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School ... Unknown localization key: "more"
Objev podobné jako Business & Marketing Across Cultures - Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras
Marketing Communications - Philip Kitchen
Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.
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Sustainable Marketing - Michelle Carvill, Gemma Butler, Geraint Evans
Shortlisted for the Business Book Awards 2022In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.
Objev podobné jako Sustainable Marketing - Michelle Carvill, Gemma Butler, Geraint Evans
The Ultimate Marketing & PR Book - Nick Smith, Brian Salter, Eric Davies
If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you''re doing.
Objev podobné jako The Ultimate Marketing & PR Book - Nick Smith, Brian Salter, Eric Davies
Essential B2B Marketing Strategies - Ibrahim Sirkeci, Pravin Balaraman, Naushaba Chowdhury, Jonathan Liu, Jonathan A.J. Wilson
This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing – the evolution, theories, concepts, and the external environment – that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment. Covering key topics such as the customer journey, branding, value co-creation and servitization, and with a wide range of case studies, this is an essential text for students at both undergraduate and post-graduate level.
Objev podobné jako Essential B2B Marketing Strategies - Ibrahim Sirkeci, Pravin Balaraman, Naushaba Chowdhury, Jonathan Liu, Jonathan A.J. Wilson
Tohle je marketing!: Zcela nový přístup k marketingu, prodeji a reklamě (978-80-271-2567-8)
Kniha - autor Seth Godin, 208 stran, česky, brožovaná bez přebalu lesklá MŮŽETE DĚLAT TAKOVÝ MARKETING, POD KTERÝ SE S HRDOSTÍ PODEPÍŠETE! V průběhu uplynulého čtvrtstoletí inspiroval Seth Godin miliony podnikatelů, lídrů a fanoušků všech možných profesí. Nyní poprvé nabízí esenci své marketingové moudrosti v jednom dostupném a nadčasovém balíčku. Jeho koncepce vychází z jedné zásadní myšlenky: Vynikající marketéři nevyužívají spotřebitele k řešení problémů svých vlastních společností, ale využívají marketing k řešení problémů druhých lidí. Nevyvolávají pouhý rozruch – zlepšují svět. Základem skutečně účinného marketingu je velkorysost, empatie a emocionální práce. Naučte se definovat nejmenší životaschopný trh. V rámci svého trhu pak získejte důvěru zákazníků. Naslouchejte jejich životním příběhům, abyste je pochopili a pomohli jim najít to, co hledají. A především dejte lidem nástroje, které jim k dosažení jejich cílů pomohou. Je čas přestat...
Objev podobné jako Tohle je marketing!: Zcela nový přístup k marketingu, prodeji a reklamě (978-80-271-2567-8)
Tohle je marketing! (978-80-271-2567-8)
Elektronická kniha - autor Seth Godin, 208 stran, česky MŮŽETE DĚLAT TAKOVÝ MARKETING, POD KTERÝ SE S HRDOSTÍ PODEPÍŠETE! V průběhu uplynulého čtvrtstoletí inspiroval Seth Godin miliony podnikatelů, lídrů a fanoušků všech možných profesí. Nyní poprvé nabízí esenci své marketingové moudrosti v jednom dostupném a nadčasovém balíčku. Jeho koncepce vychází z jedné zásadní myšlenky: Vynikající marketéři nevyužívají spotřebitele k řešení problémů svých vlastních společností, ale využívají marketing k řešení problémů druhých lidí. Nevyvolávají pouhý rozruch – zlepšují svět. Základem skutečně účinného marketingu je velkorysost, empatie a emocionální práce. Naučte se definovat nejmenší životaschopný trh. V rámci svého trhu pak získejte důvěru zákazníků. Naslouchejte jejich životním příběhům, abyste je pochopili a pomohli jim najít to, co hledají. A především dejte lidem nástroje, které jim k dosažení jejich cílů pomohou....
Objev podobné jako Tohle je marketing! (978-80-271-2567-8)
I Belong Here - Anita Sethi
WINNER OF THE 2021 BOOKS ARE MY BAG READERS AWARD FOR NON-FICTIONSHORTLISTED FOR THE 2021 WAINWRIGHT PRIZE"I knew in every bone of my body, in every fibre of my being, that I had to report what had happened, not only for myself but to help stop anyone else having to go through what I did. I knew I could not remain silent, or still, I could not stop walking through the world."A journey of reclamation through the natural landscapes of the North, brilliantly exploring identity, nature, place and belonging. Beautifully written and truly inspiring, I Belong Here heralds a powerful and refreshing new voice in nature writing. Anita Sethi was on a journey through Northern England when she became the victim of a race-hate crime. The crime was a vicious attack on her right to exist in a place on account of her race. After the event Anita experienced panic attacks and anxiety. A crushing sense of claustrophobia made her long for wide open spaces, to breathe deeply in the great outdoors. She was intent on not letting her experience stop her travelling freely and without fear. The Pennines - known as ''the backbone of Britain'' runs through the north ... Unknown localization key: "more"
Objev podobné jako I Belong Here - Anita Sethi
Volatile Memory - Seth Haddon
This is How You Lose the Time War meets Ex Machina: Seth Haddon''s science fiction debut, Volatile Memory, is a sapphic sci-fi action adventure novella.With nothing but a limping ship and an outdated mask to her name, Wylla needs a big pay day. When the call goes out that a lucrative piece of tech is waiting on a nearby planet, she relies on all the swiftness of her prey-animal instincts to beat other hunters to it.What you found wasn’t your ticket out—it was my corpse wearing an AI mask. When you touched the mask, you heard my voice. A consciousness spinning through metal and circuits, a bodiless mind, spun to life in the HAWK’s temporary storage. I crystallized and realized: I was alive.Masks aren''t supposed to retain memory, much less identity, but the woman inside the MARK I HAWK is real, and she sees Wylla in a way no one ever has. Sees her, and doesn’t find her wanting or unwhole. Armed with military-grade tech and a lifetime of staying one step ahead of the hunters, Wylla and HAWK set off to get answers from the man who discarded HAWK once before: her ex-husband.
Objev podobné jako Volatile Memory - Seth Haddon
Film Marketing and Distribution - Jonathan Sadler
In this essential guide, you''ll discover how to navigate the often overlooked, yet critical, aspects of marketing and distribution, ensuring your project reaches the audience it deserves. From crafting an effective publicity campaign on a tight budget to understanding the evolving digital landscape of VOD platforms, this book is packed with real-world insights and practical advice. Learn the importance of securing optimal cinema support, leveraging festival circuits strategically and mastering the art of audience engagement in a competitive market. Featuring expert interviews with filmmakers and industry professionals, Film Marketing and Distribution: An Independent Filmmaker''s Guide offers a candid look at the challenges and opportunities awaiting independent filmmakers. Whether you''re releasing your first feature or your third, fourth or fifth, this guide provides you with the tools to stand out in a crowded industry. If you''ve poured your heart into making your film, this is the book that will help you get it seen.
Objev podobné jako Film Marketing and Distribution - Jonathan Sadler
The Orville: Sympathy for the Devil - Seth MacFarlane
First time in print: an original The Orville novella set in season three of TV series, with new and exclusive content straight from Seth MacFarlane. When Captain Ed Mercer and the crew of the U.S.S. Orville come face-to-face with one of humanity''s most vile ideologies, they must solve the moral conundrum of who to hold accountable for evil deeds real... and imagined. Occurring just after episode 308, this is the Orville like you''ve never seen it before. This title was originally released as an e-book and an audiobook narrated by Bruce Boxleitner.
Objev podobné jako The Orville: Sympathy for the Devil - Seth MacFarlane
Behind the Scenes of Indie Film Marketing - Nicholas LaRue
This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion.The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry.Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.
Objev podobné jako Behind the Scenes of Indie Film Marketing - Nicholas LaRue
This is How We Are Human - Louise Beech
When the mother of an autistic young man hires a call girl to make him happy, three lives collide in unexpected and moving ways … changing everything. A devastatingly beautiful, rich and thought-provoking novel that will warm and break your heart… ‘One of the best writers of her generation’ John Marrs, author of The One ‘A brilliant premise, executed beautifully … such a moving, tender and unexpected read’ Catherine Isaac, author of Messy, Wonderful Us ‘I guarantee you will not read anything like it this year … you will fall in love with this book’ Miranda Dickinson, author of Our Story ‘Incredibly moving, gripping, and full of heart … The novel everyone will be talking about this year’ Gill Paul, author of The Secret Wife _______________ Sebastian James Murphy is twenty years, six months and two days old. He loves swimming, fried eggs and Billy Ocean. Sebastian is autistic. And lonely. Veronica wants her son Sebastian to be happy … she wants the world to accept him for who he is. She is also thinking about paying a professional to give him what he desperately wants. Violetta is a high-class escort, who steps out into the night thinking only of ... Unknown localization key: "more"
Objev podobné jako This is How We Are Human - Louise Beech
This Is Not a Game - Kelly Mullen
''Fabulous, over-the-top fun'' The Guardian''A delightful game of twists'' Chris Chibnall''Slick and witty'' Daily Mail_____________________________________Two unlikely detectives. A killer cocktail of suspects.A Gibson martini garnished with three silverskin onions is 77-year-old Mimi’s favourite cocktail. It is best served with a crossword puzzle, not as an apéritif at Jane Ireland''s extravagant auction party.But given Mimi has been blackmailed into attending Jane''s event, at a grand old mansion on Mackinac Island (Michigan’s answer to The Hamptons), there are worse drinks she could spend an evening sinking.Thankfully for her, she''s roped her granddaughter, Addie – who is escaping the heartache caused by her manipulative ex-fiancé – into accompanying her. While Addie spots celebrities and socialites in the manor''s labyrinth of dark rooms and Mimi wonders how to confess the real reason for her presence at the soiree, a scream pierces the air.Jane is dead.And when a second body turns up, Mimi and Addie soon become the unlikeliest of sleuths in a race to narrow down the suspects.In a house that contains as many secrets as the people within it, it’s going to take more than a Gibson to survive the night…_____________________________________More love for This Is Not a Game...''Miss Marple meets Only Murders in ... Unknown localization key: "more"
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This Is How We Keep Healthy - DK
Help your little one learn all the key life skills that they need with this new series of books all about preparing little ones for school.There''s so much to learn when it comes to staying healthy - from how to wash your hands properly, to learning how to keep calm, remembering what foods are good for you - and a whole bunch ofother things too. But don''t panic! This first experiences book for children is a great way to encourage independence and responsibility. Help guide little ones along the way by teaching them the skills needed to look after themselves and keep in tip-top condition. This book makes learning their new routine fun and easy.This delightful child development book is perfect for kids aged 3-5 years old. You''ll find:- Important skills to become self-sufficient explained in a fun gentle way- Lots of important facts and practises around staying healthy alongside vibrant illistrations- Encourages children to practice their new skills and try out what they are learning in the real world- Includes a handy "staying healthy" checklist at the back of the book!- A fun and interactive way for parents to introduce the new routine for children starting nursery schoolChildren can ... Unknown localization key: "more"
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This is Beauty. This is Fashion. This is Life. - This Is Mothership
''Hands down the most useful guide to pull yourself out of a style rut & master the beauty basics, full of things I wish I''d known'' Ashley James''Packed full of brilliant tips and ideas to live your best and most stylish life'' Hello!''Real-life advice from busy women for busy women'' Harriet Walker, Fashion Editor, The Times''They won''t just transform your wardrobe or your beauty regime, Sam and Gemma''s book is full of time saving tips, hacks and tricks; it''s the modern woman''s guide to life'' Deborah Joseph, Editor in Chief, Glamour''A really useful guide to streamline life, your wardrobe and to help you master the beauty basics'' Sarah Jossel, Beauty Editor, Sunday Times StyleBalancing a busy social life, maintaining healthy friendships, managing the motherload, focusing on family, running a home and working on your career goals leaves little time for anything else. Finding the headspace to look and feel great while you are trying to do it all can be completely overwhelming. Beauty journalist Samantha Silver, and fashion stylist Gemma Rose Breger, founders of This is Mothership, have the perfectly honed hacks to make it feel effortless.This is Beauty. This is Fashion. This is Life. will help you to simplify ... Unknown localization key: "more"
Objev podobné jako This is Beauty. This is Fashion. This is Life. - This Is Mothership
This Is Philosophy - Steven D. Hales
THIS IS PHILOSOPHY “The second edition of This is Philosophy improves upon an excellent first edition. This clear, succinct book is quite possibly the best introduction to Western philosophy on the market.†—Gregory Morgan, Stevens Institute of Technology“This is a terrific book. The writing is not only extremely clear, it is downright gripping—with relevant and detailed examples at every turn. Steven Hales has produced not just a great little introduction to philosophy—he has produced a great little book in philosophy, period.†—Michael Lynch, University of Connecticut“Hales clearly explains important philosophical ideas with a minimum of jargon and without sacrificing depth of content and he consistently gives a fair and accurate presentation of both sides of central philosophical disputes.†—Matthew Van Cleave, Teaching PhilosophyAs the oldest discipline in the academy, philosophy began by asking questions of the world and of human nature. Philosophers are responsible for the Enlightenment and laid the foundations for constitutional governments. Yet, while it may have given birth to the natural sciences, philosophy has earned a contemporary reputation as an esoteric and impractical field out of touch with everyday life—but it doesn’t have to be that way. This is Philosophy: An Introduction expertly guides students through the ... Unknown localization key: "more"
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This Is Me - Katie Price
** AN EXPLOSIVE READ. GET READY FOR TRUTHS AND BOMBSHELLS. **'Staggeringly honest... Katie is one of showbusiness's great survivors,' Bryony Gordon 'Katie is the best storyteller,' Jamie Laing'Katie is a survivor,' Elizabeth DayCelebrating twenty years since her bestselling debut autobiography, Being Jordan, and a stellar thirty-year career, This Is Me is Katie Price as you've never heard her before - raw and reflective. Katie explores the incredible highs and devastating lows of her life and turbulent career, as well as the journey she's beenon to get to where she is today.From her first forays into glamour modelling when she was just 17 years old, through a wild ride of Playboy mansions, Eurovision Song Contests, reality TV and everything in between, This Is Me is the true story of Katie's life behind the headlines. But it's not all glitz, glam and cosmetic surgery. For the first time, Katie will reflect on her journey through therapy, PTSD, trauma and the trials of living her life in the media spotlight. It's a true tale of survival during a career that has seen her become a household name - sometimes for all the wrong reasons. But though this is Katie in her most reflective ... Unknown localization key: "more"
Objev podobné jako This Is Me - Katie Price
This Is Fine - Poorna Bell
''I will read anything Poorna Bell writes!'' Taylor Jenkins Reid''Gorgeous, affirming, an exploration of why and how we nurture'' Pandora Sykes____________________________It might not be the stuff of dreams, but Padma and Wallace have spent ten years building a relationship that feels . . . fine. Until Wallace gives Padma an ultimatum about starting a family she''s not sure she even wants.Padma''s fifteen-year-old niece Myra is reaching her own crisis point. When she falls in with the wrong crowd and her life ends up in danger, it''s the final straw for her parents.Now Padma will spend the summer with her niece - in a ramshackle, ivy-clad house on the Kent clifftops - running a DIY rehab of sorts.Will this be a pressure too far for her and Wallace? And how will she spend six weeks with a niece who, thanks to her sister, she barely knows?It''s the last place they want to be.But this could just be the summer that changes everything . . .Praise for This Is Fine: ''This Is Fine is so much better than fine, it’s totally genius. The writing is compelling and insightful – not to mention hilarious – and the story moved me to tears more ... Unknown localization key: "more"
Objev podobné jako This Is Fine - Poorna Bell
This Is Vegan Propaganda - Ed Winters
Discover how our food choices impact the planet and our health, and how changing what we eat can change the world, with the bestselling author of How to Go (and Stay) Vegan. ‘Among the best new writing about climate change’ Financial Times‘If you give a damn about this planet, and the fate of its inhabitants (including us), read this book.’ Jonathan Balcombe, bestselling author of What a Fish KnowsOur choices can help alleviate the most pressing issues we face today: the climate crisis, infectious and chronic diseases, human exploitation and, of course, non-human exploitation. Undeniably, these issues can be uncomfortable to learn about but the benefits of doing so cannot be overstated. It is quite literally a matter of life and death. In This Is Vegan Propaganda, activist and bestselling author Ed Winters explores the powerful connections between diet, climate change, public health and animal ethics to answer the question, ‘Is there a better way?’Drawing on years of research and first-hand interviews with farmers, slaughterhouse workers, environmentalists and philosophers, he reveals how animal agriculture fuels global crises — and what each of us can do to help. From the environmental cost of industrial farming to the hidden human and animal ... Unknown localization key: "more"
Objev podobné jako This Is Vegan Propaganda - Ed Winters
This Is Me - Katie Price
** AN EXPLOSIVE READ. GET READY FOR TRUTHS AND BOMBSHELLS. **'Staggeringly honest... Katie is one of showbusiness's great survivors,' Bryony Gordon 'Katie is the best storyteller,' Jamie Laing'Katie is a survivor,' Elizabeth DayCelebrating twenty years since her bestselling debut autobiography, Being Jordan, and a stellar thirty-year career, This Is Me is Katie Price as you've never heard her before - raw and reflective. Katie explores the incredible highs and devastating lows of her life and turbulent career, as well as the journey she's beenon to get to where she is today.From her first forays into glamour modelling when she was just 17 years old, through a wild ride of Playboy mansions, Eurovision Song Contests, reality TV and everything in between, This Is Me is the true story of Katie's life behind the headlines. But it's not all glitz, glam and cosmetic surgery. For the first time, Katie will reflect on her journey through therapy, PTSD, trauma and the trials of living her life in the media spotlight. It's a true tale of survival during a career that has seen her become a household name - sometimes for all the wrong reasons. But though this is Katie in her most reflective ... Unknown localization key: "more"
Objev podobné jako This Is Me - Katie Price
This is the Day They Dream Of - Robert Goddard
The mind-bending sequel to the Times Thriller of the Year bestseller, This is the Night They Come for You.''The world''s greatest storyteller'' Guardian''Our finest practitioner of the double-cross plotting'' Mick Herron‘Splendidly serpentine and immaculately plotted, this is British thriller writing at its very best’ Daily Mail__________Trouble has a way of finding those those who spend most of their time trying to avoid it. Or so it appears to Superintendent Taleb, whose attempts to wind his career down to an unobtrusive retirement are once again in jeopardy.When delegated a television interview to discuss a thirty year old political controversy, his instructions are clear enough: whatever you say, do not rock the boat. But an inexplicable urge in the moment to tell the truth lands him in dangerously hot water. It also reopens some decades wounds which will bring him to the forefront of an investigation he is keen to avoid.Whether he likes it or not, the past is coming for him. And the past in Algeria is venomous, vengeful and relentless, quick to consume the unwary traveller. He will soon find himself staring down the barrel of a long buried mystery, which looks likely to add him to its lengthy roster ... Unknown localization key: "more"
Objev podobné jako This is the Day They Dream Of - Robert Goddard
This is the Day They Dream Of
The mind-bending sequel to the Times Thriller of the Year bestseller, This is the Night They Come for You.''The world''s greatest storyteller'' Guardian''Our finest practitioner of the double-cross plotting'' Mick Herron‘Splendidly serpentine and immaculately plotted, this is British thriller writing at its very best’ Daily Mail__________Trouble has a way of finding those those who spend most of their time trying to avoid it. Or so it appears to Superintendent Taleb, whose attempts to wind his career down to an unobtrusive retirement are once again in jeopardy.When delegated a television interview to discuss a thirty year old political controversy, his instructions are clear enough: whatever you say, do not rock the boat. But an inexplicable urge in the moment to tell the truth lands him in dangerously hot water. It also reopens some decades wounds which will bring him to the forefront of an investigation he is keen to avoid.Whether he likes it or not, the past is coming for him. And the past in Algeria is venomous, vengeful and relentless, quick to consume the unwary traveller. He will soon find himself staring down the barrel of a long buried mystery, which looks likely to add him to its lengthy roster ... Unknown localization key: "more"
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This is Cricket - Steve Waugh, Daniel Melamud
Winner of the WISDEN BOOK OF THE YEAR award and the TELEGRAPH SPORTS BOOK AWARDS ILLUSTRATED BOOK OF THE YEAR, this book is a celebration of the elegance and timeless beauty of cricket—its greatest and most stylish players, from past heroes to today’s stars, along with its idyllic and hallowed grounds.Cricket has been played for over three hundred years and in some ways remains largely unchanged. It is this timelessness, and the style and spirit in which the game is conducted, which is celebrated in This Is Cricket.The book brings together such idyllic settings as Sir Paul Getty''s Ground in Buckinghamshire, U.K., surrounded by rolling countryside, with the Otago cricket ground in New Zealand set against a backdrop of mountains, as well as the sport''s most hallowed pitches, including Lord''s (opened by Thomas Lord in 1814) and Melbourne Cricket Ground, which hosted the first-ever International "Test" match in 1877.Readers will venture on a journey to the Caribbean, where the fast bowling attack of the West Indies reigned in the 1970s, and to India, where cricket soared to new heights in the 1980s. From Shane Warne''s hat-trick at the MCG in 1994 to Ben Stokes''s heroics at Lord''s and Headingley in ... Unknown localization key: "more"
Objev podobné jako This is Cricket - Steve Waugh, Daniel Melamud
This Is Your Body on Trauma - Meg Bowman
This Is Your Body on Trauma is the first book to teach readers how to use nutrition to heal underlying trauma that presents in physical symptoms. It features a unique do-it-yourself approach, allowing people to completely customize their care plan.Trauma is pervasive, and recovery usually involves extensive talk therapy. What is often overlooked is using nutrition as a way to restore a sense of safety and self-trust. Research shows between 75 and 90 percent of physician visits are due to the wear and tear on the body from stress hormones. The gut is often our first indicator that something is awry; it is the watchtower raising the alarm, and the existence of trauma can create a negative feedback loop with the brain that leads to several quite common gut-brain axis complaints, such as anxiety, depression, IBS, and pain. More than “just” a nutrition book, This Is Your Body on Trauma helps people make connections between what is going on in their mind and body with a unique 360-degree integrative approach to mental health. Using a unique, customizable approach, readers are given a series of experiments based on recommendations, formulating their needs and providing actionable solutions to lessen the perception of ... Unknown localization key: "more"
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This is Vital Information - Dr Karan Rajan
The new taboo-busting book from the internet s favourite doctor and Sunday Times bestselling author of This Book May Save Your Life.'When you want to sort medical fact from medical fiction, Dr Karan is your man.' Dr Julie Smith, bestselling author of Why Has Nobody Told Me This BeforeHave you ever wondered: How do I get rid of bad breath? Are my boobs normal? Should I be farting this much?In This is Vital Information, Dr Karan dives into the weird and wonderful world of medical taboos and empowers readers with the information they need to live longer and happier lives. You will: Learn to love your haemorrhoids, the unsung heroes keeping your backdoor sealed, and your dignity intact. Turn your gut into a natural Ozempic factory with the power of fibre. Protect your hairline by putting down the snake oils, cutting stress, and scrubbing your scalp. Reboot your understanding of ADHD because half of what you ve heard online is wrong.The fact is, everyone has weird thoughts from time to time, a rash is often just a rash, and a mole is normally nothing to worry about. But occasionally these bodily malfunctions can indicate something more alarming, so we shouldn ... Unknown localization key: "more"
Objev podobné jako This is Vital Information - Dr Karan Rajan
This is Vital Information - Dr Karan Rajan
The new taboo-busting book from the internet’s favourite doctor and Sunday Times bestselling author of This Book May Save Your Life. 'When you want to sort medical fact from medical fiction, Dr Karan is your man.' Dr Julie Smith, bestselling author of Why Has Nobody Told Me This BeforeHave you ever wondered: · How do I get rid of bad breath?· Are my boobs normal?· Should I be farting this much?In This is Vital Information, Dr Karan dives into the weird and wonderful world of medical taboos and empowers readers with the information they need to live longer and happier lives. You will:· Learn to love your haemorrhoids, the unsung heroes keeping your backdoor sealed, and your dignity intact. · Turn your gut into a natural Ozempic factory with the power of fibre. · Protect your hairline by putting down the snake oils, cutting stress, and scrubbing your scalp. · Reboot your understanding of ADHD because half of what you’ve heard online is wrong. The fact is, everyone has weird thoughts from time to time, a rash is often just a rash, and a mole is normally nothing to worry about. But occasionally these bodily malfunctions can indicate something more ... Unknown localization key: "more"
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Hello, is this planet Earth? - Tim Peake
The first book by astronaut Tim Peake - a mesmerising collection of over 150 of Tim''s stunning photographs taken on board the International Space Station, many of which have never been seen before. Including a personal commentary from Tim, this is an awe-inspiring glimpse into life outside of Planet Earth...''Inspiring for everyone'' -- ***** Reader review''WOW!! Fantastic images'' -- ***** Reader review''Literally out of this world'' -- ***** Reader review''Photos to die for, totally fantastic'' -- ***** Reader review''This book is truly amazing!'' -- ***** Reader review______________________________THE OUT-OF-THIS-WORLD NUMBER ONE SUNDAY TIMES BESTSELLER and WINNER OF THE NON-FICTION BOOK OF THE YEAR AT THE BRITISH BOOK AWARDS''It''s impossible to look down on Earth from space and not be mesmerised by the fragile beauty of our planet. I may have been 400km up, but I have never felt closer to Earth than when I was on board the International Space Station. I''m delighted to share with you this collection of photographs with some of my thoughts from my mission. Although I briefly left the sanctuary of our planet, I rediscovered the wonder of the place we call home.''Hello, is this planet Earth? takes readers on a mesmerizing tour of Tim''s historic ... Unknown localization key: "more"
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No One Is Talking About This - Lockwood Patricia
FINALIST FOR THE 2021 BOOKER PRIZE & A NEW YORK TIMES TOP 10 BOOK OF 2021WINNER OF THE DYLAN THOMAS PRIZE  “A book that reads like a prose poem, at once sublime, profane, intimate, philosophical, witty and, eventually, deeply moving.” —New York Times Book Review, EditorsÂ’ Choice “Wow. I canÂ’t remember the last time I laughed so much reading a book. What an inventive and startling writer…IÂ’m so glad I read this. I really think this book is remarkable.” —David Sedaris  From "a formidably gifted writer" (The New York Times Book Review), a book that asks: Is there life after the internet?As this urgent, genre-defying book opens, a woman who has recently been elevated to prominence for her social media posts travels around the world to meet her adoring fans. She is overwhelmed by navigating the new language and etiquette of what she terms "the portal," where she grapples with an unshakable conviction that a vast chorus of voices is now dictating her thoughts. When existential threats--from climate change and economic precariousness to the rise of an unnamed dictator and an epidemic of loneliness--begin to loom, she posts her way deeper into the portal''s void. An avalanche of ... Unknown localization key: "more"
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So This Is the End - Alexandra Franzen
How Would You Spend Your Last Few Hours on Earth?Early readers called So This Is the End "a breath of fresh air,” "moving and beautiful," and something with which you’ll "fall in love the instant you start reading.”#1 New Release in Science Fiction & Fantasy In Nora Hamilton’s world, doctors have found a cure for death, with just one caveat—it only lasts for 24 hours. This beautifully-written novel poses a thoughtful question: how would you spend your last 24 hours before death?One more day. One more chance to tell family you love them, feel the grass beneath your feet, or finally speak your mind. So This Is The End follows Nora Hamilton as she navigates her last 24 hours before death, and she is determined to do something meaningful with her last moments. While looking for unique bucket list ideas, a friend suggests going on one last first date. What happens next is like a love story. Of course Nora would fall in love in her last 24 hours before death.Enter: Renzo. Ren, for short. Their connection is immediate. Nora wants love, no lies. Should she tell Ren the truth about her condition—that she has less than 24 hours left ... Unknown localization key: "more"
Objev podobné jako So This Is the End - Alexandra Franzen