marketing management ise greg marshall mark johnston

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Objev podobné jako Marketing - Michael Solomon, Greg Marshall, Bradley Barnes, Wendy Tabrizi, Vincent-Wayne Mitchell, Elnora Stuart

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

jednorožec Izzy s funkcí Cutie mark
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For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

* A MOST-ANTICIPATED SUMMER READ SELECTED BY * Washington Post *Buzzfeed * Bustle * The Advocate * LitHub * Bookriot * Electric Literature * and more!*A hilarious and poignant memoir grappling with family, disability, and coming of age in two closets-as a gay man and as a man living with cerebral palsy''Leg is intimate (and I mean that in all ways), insightful, and often laugh-out-loud funny.'' - SCOTT SIMON, NPR''One hell of an entertaining book.'' - BUZZFEED, Most Anticipated LGBTQ+ Books of 2023''Greg Marshall is one helluva storyteller . . . bright, bold, and beauitful.'' -ISAAC FITZGERALD''A strange, smutty, hilarious, beautiful, compassionate, provoking, big-hearted, sharp-tongued, original, brilliant memoir. I hated to see it end.'' - ELIZABETH McCRACKENGreg Marshall''s early years were pretty bizarre. Rewind the VHS tapes (this is the nineties) and you''ll see a lopsided teenager limping across a high school stage, or in a wheelchair after leg surgeries, pondering why he''s crushing on half of the Utah Jazz. Add to this home video footage a mom clacking away at her newspaper column between chemos, a dad with ALS, and a cast of foulmouthed siblings. Fast forward the tape and you''ll find Marshall happily settled into his life as ... Unknown localization key: "more"

Objev podobné jako Leg - Greg Marshall

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy & Management - Diane M. Phillips

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Objev podobné jako Marketing Management and Strategy - Phil Stern, Peter Doyle

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. .

Objev podobné jako Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookÂ’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorÂ’s manual, test bank, and PowerPoint slides.

Objev podobné jako Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan

Cachon Operations Management 3e is designed for undergraduate students taking an introductory course in Operations Management. This text will share many of the strengths of Matching Supply with Demand: An Introduction to Operations Management.Operations Management by Cachon comprehensively spans the relevant domain of topics, is accessible to a typical undergraduate student (i.e., limited real world business experience), incorporates the latest research and knowledge, and provides thorough pedagogical support for instructors along with innovative learning support for students.Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Objev podobné jako Operations Management ISE - Christian Terwiesch, Gerard Cachon

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.

Objev podobné jako Essentials of Marketing Research ISE - Dana E. Harrison, Robert Bush, Mary Celsi, Joseph Hair, David Ortinau

Leading military historian Mark Johnston tells stories of the courage of individual soldiers across every battle in which Australians fought in World War II.

Objev podobné jako Australian Heroes of World War II - Mark Johnston

Elektronická kniha - autor Philip Kotler, Kevin Lane Keller, 816 stran Čtrnácté vydání nejuznávanější učebnice marketingového řízení, tzv. bible marketingu, přináší nejnovější poznatky marketingové teorie a praxe. Autoři reflektují dramatické změny v marketingovém prostředí, zejména ekonomické poklesy a recese, rostoucí význam udržitelného a „zeleného“ marketingu, rychlý rozvoj technologií, využití počítačů, internetu a mobilních telefonů. Významná pozornost je věnována i sociálním médiím a komunikaci.Všechna témata jsou aktualizována a doplněna o nové přístupy, myšlenky a příklady z praxe. Na konci kapitol najdete případové studie vysoce inovativních a marketingově úspěšných počinů firem z různých oblastí. Výklad pokrývá všechna hlavní témata marketing managementu: od základů marketingu, vytváření marketingových strategií a plánů, marketingový výzkum přes navazování dlouhodobých vztahů se zákazníky, analýzu spotřebních a B2B trhů, brand management, produktové,...

Objev podobné jako Marketing management (978-80-247-4150-5)

Čtrnácté vydání nejuznávanější učebnice marketingového řízení, tzv. bible marketingu, přináší nejnovější poznatky marketingové teorie a praxe. Autoři reflektují dramatické změny v marketingovém prostředí, zejména ekonomické poklesy a recese, dále rostoucí význam udržitelného a „zeleného“ marketingu a rychlý rozvoj technologií, využití počítačů, internetu a mobilních telefonů. Významná pozornost je věnována sociálním médiím a komunikaci vůbec. Všechna témata knihy jsou aktualizována, přepracována a doplněna o nové přístupy a myšlenky a mnoho nových příkladů z praxe. Na konci každé kapitoly najdete nové případové studie vysoce inovativních a marketingově úspěšných počinů firem z různých oblastí. Výklad pokrývá všechna hlavní témata marketing managementu: od základů marketingu, vytváření marketingových strategií a plánů, marketingový výzkum a odhad poptávky přes navazování dlouhodobých vztahů se zákazníky, analýzu spotřebních a B2B trhů, brand management, produktové, cenové, distribuční a komunikační strategie a programy až po zajištění úspěšného dlouhodobého růstu zahrnujícího uvádění nových tržních nabídek, účast na globálních trzích a řízení holistické marketingové organizace.

Objev podobné jako Marketing management - Philip Kotler, Kevin Lane Keller

Perhaps the biggest factor influencing teacher wellbeing and student learning is whether students are calm, focussed, and attentive in the classroom. Despite this, most teachers feel that their teacher training allocated far too little time to the fundamental principles and practical strategies that form the foundation of effective classroom management. In this book, Mark Dowley and Ollie Lovell address this shortfall by revealing 10 principles and 18 routines that will set you up for classroom management success. The Classroom Management Handbook, is the most concise, scaffolded, and unapologetically practical guide to classroom management available.

Objev podobné jako The Classroom Management Handbook: A practical blueprint for engagement and behaviour in your classroom and beyond - Oliver Lovell, Dr. Mark Dowley

Understand the theory and techniques behind research methods used in business today Doing Research in Business Management, 2nd edition, by Mark Saunders and Philip Lewis, introduces you to the theory and techniques of research methods in an easy-to-follow and coherent way. The authors'' concise writing style, with clear tables and diagrams, brings the subject to life and makes it highly accessible. Covering all the areas of research, from reviewing secondary data or literature, or writing a research proposal, to completing an entire research project, the text guides you through each step with clear explanations and applications of the topic in hand. The 2nd edition includes new and updated features to support your learning throughout the book. Besides helpful ''Definition'' and ''Research in practice'' boxes, benefit from new resources such as: A glossary at the end of the book. An expanded chapter on secondary data. Consideration of the most recent research methods thinking (including the use of online research) Updated to include the latest developments in the field, this text will equip you with the knowledge you need to be able to carry out effective research in business management today.

Objev podobné jako Doing Research in Business and Management - Mark Saunders, Philip Lewis

Cross-Cultural Management: Essential Concepts introduces readers to the fundamentals of cross-cultural management by exploring the influence of culture on interpersonal interactions in organizational settings and examining the ever-increasing number of cross-cultural challenges that global managers face in today’s workplace. The Fourth Edition reflects the most current thinking on the topic and includes a series of new features including: Enhanced coverage of language issues, offering strategies for improving communication in multinational companies (Ch.6) New discussions about the relationship between immigration and international management (Ch. 11) Increased emphasis on understanding the mechanisms of cross-cultural interactions Best practices for transferring knowledge across cultures (Ch.9) Expanded coverage of cross-generational considerations (Ch.11) New and updated examples, statistics, discussion questions and references. The book is complemented by a companion website featuring a range of tools and resources for lecturers, including chapter-specific PowerPoint slides, and a Microsoft Word test bank containing multiple-choice, true/false, and open-ended questions for each chapter. Suitable reading for undergraduate and postgraduate students taking Change Management courses.

Objev podobné jako Cross-Cultural Management - David C. Thomasma, Mark F. Peterson

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.

Objev podobné jako Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska

Figurka Marshalla z Tlapkové patroly je vyrobena z kvalitního plastu s detailním zpracováním. Součástí balení je také figurka smělého Dannyho X s skateboardem. Hra s figurkami podporuje rozvoj představivosti a jemné motoriky u dětí od 3 let.

• Figurky z kvalitního plastu s detailním zpracováním
• Rozvíjí dětskou představivost a jemnou motoriku
• Obsahuje figurku Marshalla a smělého Dannyho X s skateboardem
• Vhodné pro děti od 3 let, snadno se s nimi hraje

Objev podobné jako Spin Master Tlapková Patrola Hrdina s figurkou Marshall

Nožní přepínač Marshall PEDL-90008 je plně programovatelný footswitch typu momentary switch. Je kompatibilní s aparáty Marshall MG15FX, MG30FX, MG50FX, MG101HFX, MG101FX a MG102FX. Součástí balení je 2m kabel.

• Plně programovatelný pro různé funkce
• Kompatibilní s řadou aparátů Marshall MG
• Dodává se s 2m kabelem pro pohodlné použití
• Momentary switch pro okamžité ovládání

Objev podobné jako Marshall PEDL-90008

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Objev podobné jako Marketing Research: An Applied Orientation, Global Edition - Naresh Malhotra

Figurka Marshalla z Tlapkové patroly Air Rescue s vlastním vznášedlem umožňuje dětem simulovat záchranné mise. Díky pohyblivým částem lze nastavit pozici figurky v kokpitu a roztáhnout křídla. Výrobek je určen pro děti od 3 let a má výšku 5 cm.

• Interaktivní vznášedlo s roztahovacími křídly pro realistické hraní
• Figurka Marshalla v detailním leteckém oblečení včetně helmy
• Snadná manipulace vhodná pro děti od 3 let
• Kompatibilita s dalšími produkty řady (např. Chase se vznášedlem)

Objev podobné jako Tlapková patrola figurka se vznášedlem Marshall

As a social worker, you could work in a variety of different organisations, each with their own purpose, culture and structure. Understanding and examining the complex issues involved in the management and organisational context of social work practice is crucial for practitioners and managers. This book helps you to develop strategies for ethical, reflective and relational practice, covers key themes including leadership, supervision, risk and decision making and emphasises the importance of active participation for positive change. Thoroughly updated, and with new Practice Examples demonstrating the relationship between theory and practice, this is essential reading for both undergraduate and postgraduate students of social work, as well as practising social workers.Â

Objev podobné jako Organisations and Management in Social Work - Mark Hughes, Michael Wearing

Figurka Spin Master Tlapková patrola Mini Air Rescue Marshall představuje psa záchranáře s leteckou tematikou. Postavička o výšce 6 cm je vyrobena z plastu a obsahuje zvukové efekty. Je vhodná pro děti od 3 let a dodává se včetně potřebných baterií.

• Autentická postavička Marshalla z Tlapkové patroly s leteckým vybavením
• Interaktivní funkce - vydává realistické zvuky
• Okamžitá hratelnost - baterie LR44 součástí balení
• Ideální velikost pro dětské ruce (6 cm) a sběratelství

Objev podobné jako Spin Master Tlapková patrola Mini Air Rescue Marshall se zvuky

Kostým představuje postavu Marshalla z Tlapkové patroly vhodnou pro děti přibližně od 2 do 4 let. Sada obsahuje overal a masku, přičemž boty nejsou součástí balení. Kostým je určen pro karnevaly, párty a domácí hraní.

• Kompletní sada obsahuje overal a masku
• Vhodný pro domácí hraní i karnevalové akce
• Vyrobený z pohodlného 100% polyesteru
• Snadná proměna v oblíbenou postavu

Objev podobné jako Kostým Tlapková Patrola Marshall 3-4 roky

Kostým představuje postavu Marshalla z Tlapkové Patroly vhodnou pro děti přibližně od 2 do 3 let. Sada obsahuje overal a čelenku, ale neobsahuje boty. Materiál je 100% polyester a velikost odpovídá výšce 92-98 cm.

• Kompletní kostým s čelenkou pro okamžitou proměnu
• Vyrobeno z 100% polyesteru pro snadnou údržbu
• Ideální pro karnevaly, párty i domácí hraní
• Velikost XS (92-98 cm) perfektně padne dětem 2-3 roky

Objev podobné jako Kostým Tlapková Patrola Marshall 2-3 roky

Figurka Marshalla z Tlapkové patroly v podobě big truck záchranářského náklaďáku. Součástí balení je figurka pejska, malé zvířátko, dron s příslušenstvím a doplňky. Hračka je vhodná pro děti od 3 let.

• Kvalitní plastové provedení figurky
• Kompletní příslušenství včetně dronu a zvířátka
• Autentické ztvárnění Marshalla v uniformě řidiče náklaďáku
• Podporuje kreativní hru se záchranářským příběhem

Objev podobné jako Spin Master Tlapková patrola Big trucks figurky s doplňky Marshall

Interaktivní výuková hračka Vtech s postavou Marshalla z Tlapkové patroly učí děti písmena, slova a věty v českém jazyce. Pejsek rozpoznává písmena z plastových kostiček a reaguje zvuky a pohyby. Hračka je určena pro děti od 3 let a obsahuje 4 herní režimy s více než 500 slovy a větami.

• Interaktivní pejsek Marshall rozpoznává písmenka z kostiček a reaguje pohyby a melodiemi
• Obsahuje 4 herní režimy a přes 500 slov a vět pro všestrannou výuku
• Extrémně odolný plastový design vhodný pro dětské používání
• Podporuje rozvoj motorických dovedností, paměti a postřehu

Objev podobné jako Vtech Tlapková patrola Marshall Písmenková hostina CZ

Autíčko představuje postavu Marshalla, psího záchranáře z Tlapkové Patroly, a je určeno pro závodní autodráhy Carrera First. Je vyrobeno z plastu v měřítku 1:50. Balení obsahuje autíčko, dvojité kontaktní kartáčky s magnetem a vodící lištu.

• Autíčko s postavou Marshalla z oblíbeného animovaného seriálu
• Kompatibilní se závodními autodráhami Carrera First
• Obsahuje dvojité kontaktní kartáčky s magnetem a vodící lištu
• Vhodné pro děti již od tří let věku

Objev podobné jako Auto First 65024 Tlapková Patrola Marshall

Velký die-cast truck Marshall ze série Big Truck Pups nabízí autentický zážitek ze záchranných misí. Vozidlo v měřítku 1:55 má kovovou konstrukci s plastovými doplňky a funkční kola. Hračka je určena pro děti od 3 let a rozvíjí jejich fantazii prostřednictvím oblíbeného seriálu.

• Propracované kovové vozidlo s plastovými doplňky
• Opravdová kola pro snadnou jízdu a rychlou záchranu
• Věrné detaily inspirované oblíbeným seriálem
• Vhodné pro děti již od 3 let

Objev podobné jako Spin Master Tlapková patrola die-cast Big trucks náklaďáky A Marshall

Sada obsahuje tři figurky Marshall, Skye a slona s autentickými detaily podle seriálu. Figurky mají funkční vodní projektil s vystřelovacím mechanismem. Jsou kompatibilní s dalšími dopravními prostředky ze série Tlapková Patrola.

• Autentické detaily podle seriálu Tlapky z džungle
• Funkční vodní projektil s vystřelovacím mechanismem
• Kompatibilita s dalšími dopravními prostředky ze série
• Vhodné pro děti od 3 let z bezpečného plastu

Objev podobné jako Tlapková Patrola Lesní Tlapky figurky Marshall a Skye s doplňkem

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

Objev podobné jako Hacking Marketing - Scott Brinker

Model auta Marshalla z Tlapkové patroly pro autodráhy Carrera GO!!! a GO!!!Plus. Vozidlo má měřítko 1:43, délku přibližně 10,5 cm a je vyrobeno z plastu a kovu. Součástí balení jsou dvojité kontaktní kartáčky, magnet a vodící lišta.

• Autentický model Marshalla z Tlapkové patroly
• Kompatibilní s autodráhami Carrera GO!!! a GO!!!Plus
• Obsahuje magnet a vodící lištu pro lepší ovládání
• Dvojité kontaktní kartáčky zajišťují spolehlivý přenos energie

Objev podobné jako Auto k autodráze Carrera GO 64176 Tlapková Patrola Marshall

The definitive text that connects sales theory to the practical implications of selling in today''s world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace. Fully updated with the latest case studies and practical exercises, the new edition covers leading research into the use of technology to enhance the selling process, as well as the recent thinking in customer relationship management and the interactions between sales and marketing functions. The text is well grounded for undergraduate and postgraduate students in business management or marketing degrees, as well those studying MBA or sales professionals in the field. The new edition offers: Expanded coverage of the management of sales channels Updated content on the role of social media and artificial intelligence in selling A fully revised chapter on sales management Increased coverage of strategic selling and partnering Discussion on the interactions between sales and marketing functions Extended discussion on customer management New and updated practical illustrations, examples and cases About the authors: David Jobber is Emeritus Professor of Marketing at University of Bradford and has served on the editorial boards ... Unknown localization key: "more"

Objev podobné jako Selling and Sales Management - David Jobber, Kenneth Le Meunier-Fitzhugh, Geoffrey Lancaster

Exam board: SQALevel: HigherSubject: Business ManagementFirst teaching: August 2018First exam: Summer 2019Practice makes permanent. Feel confident and prepared for the SQA Higher Business Management exam with this two-in-one book, containing practice questions for every question type and topic, plus two full practice papers - all written by experienced examiners.> Choose to revise by question type or topic: A simple grid enables you to pick particular question styles or course areas that you want to focus on, with answers provided at the back of the book> Remember more in your exam: Repeated and extended practice will give you a secure knowledge of the key areas of the course (understanding business; management of marketing; management of operations; management of people; management of finance)> Familiarise yourself with the exam papers: Both practice papers mirror the language and layout of the real SQA papers; complete them in timed, exam-style conditions to increase your confidence before the exams> Find out how to achieve a better grade: Answers to the practice papers have commentaries for each question, with tips on writing successful answers and avoiding common mistakesFully up to date with SQA''s requirementsThe questions, mark schemes and guidance in this practice book match the requirements of ... Unknown localization key: "more"

Objev podobné jako Essential SQA Exam Practice: Higher Business Management Questions and Papers - Craig McLeod, James Morrison

Exam board: SQALevel: National 5Subject: Business ManagementFirst teaching: August 2017First exam: Summer 2018Practice makes permanent. Feel confident and prepared for the SQA National 5 Business Management exam with this two-in-one book, containing practice questions for every question type and topic, plus two full practice papers - all written by an experienced examiner.> Choose to revise by question type or topic: A simple grid enables you to pick particular question styles or course areas that you want to focus on, with answers provided at the back of the book> Remember more in your exam: Repeated and extended practice will give you a secure knowledge of the key areas of the course (understanding business; management of marketing; management of operations; management of people; management of finance)> Familiarise yourself with the exam paper: Both practice papers mirror the language and layout of the real SQA papers; complete them in timed, exam-style conditions to increase your confidence before the exams> Find out how to achieve a better grade: Answers to the practice papers have commentaries for each question, with tips on writing successful answers and avoiding common mistakesFully up to date with SQA''s requirementsThe questions, mark schemes and guidance in this practice book match ... Unknown localization key: "more"

Objev podobné jako Essential SQA Exam Practice: National 5 Business Management Questions and Papers - Craig McLeod

Stolní LED lampa Marcin s klipem je vyrobena z plastu a nabízí mobilní uchycení na různé povrchy. Disponuje dotykovým spínačem s možností stmívání a LED zdrojem o výkonu 7 W s teplým bílým světlem. Rozměry jsou 270 mm šířka, 360 mm výška a délka kabelu 1500 mm.

• Mobilní klipsové uchycení pro snadné přemístění na stůl nebo police
• Dotykové ovládání s možností stmívání na 10%, 40% nebo 100% jasu
• Úsporný LED zdroj s dlouhou životností 25 000 hodin a teplým bílým světlem (3000K)
• Moderní design se zahnutou stopkou a diskem stínítka v černé barvě

Objev podobné jako Rabalux 74199 stolní LED lampa s klipem Marcin, černá

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ... Unknown localization key: "more"

Objev podobné jako International Marketing and Export Management - Alexander Josiassen, Gerald Albaum, Edwin Duerr

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market and applying 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Objev podobné jako 80/20 Sales and Marketing - Perry Marshall

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. • New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. • New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. • McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

Objev podobné jako Services Marketing: Integrating Customer Focus Across the Firm ISE - Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include: NEW Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ... Unknown localization key: "more"

Objev podobné jako International Marketing ISE - Graham John, Bruce Money, Philip Cateora, Mary Gilly, John Graham DO NOT USE

How to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry''s most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another professionYou owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing."— Doug Wead, former special assistant to the president, the Bush Administration

Objev podobné jako Your First Year in Network Marketing - Mark Yarnell, Rene Reid Yarnell

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the ... Unknown localization key: "more"

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Project Management: A Socio-Technical Approach is a comprehensive title that emphasizes the importance of the human dimension in project management through a holistic view by recognizing that to master project management one must not only master key tools and methods, but also how to manage people to use these techniques within the culture of their organization. Written for a wide audience, this title provides a comprehensive understanding of all aspects of project management through its universally applicable concepts, principles, and techniques. The 2024 release includes updates related to the COVID-19 pandemic''s impact on project execution and features expanded examples, new student exercises and cases, and additional resources for instructors and students. This title is also well structured to meet the needs of those wishing to prepare for PMP or CAPM certification exams.

Objev podobné jako Project Management: A Socio-Technical Approach: 2024 Release ISE - Erik Larson, Clifford Gray

Greg the Sausage Roll stars in this hilarious twist on everyone''s favourite Christmas rhyme!Greg, Gloria and the mini sausage rolls are rounding up all their friends -11 elves a-wrapping,8 reindeer munching,6 six baubles bouncing . . .Join the festive countdown as they get ready for Christmas Eve - and the best Christmas party EVER!Packed with laughs and festive silliness, this sturdy board book is the perfect gift for Greg''s youngest fans, introducing little learners to their first numbers in a fun and entertaining way. With colourful illustrations throughout and a surprise gatefold ending, this book is a joyful addition to the Greg the Sausage Roll Christmas collection!Developed and written by the social media phenomenon that is LadBaby - the king and queen of Christmas and of sausage rolls - and creators of the hilarious No. 1 bestsellers Greg the Sausage Roll: Santa''s Little Helper, Greg the Sausage Roll: The Perfect Present and Greg the Sausage Roll: Wish You Were Here

Objev podobné jako Greg the Sausage Roll: 12 Days of Christmas - Mark Hoyle, Roxanne Hoyle

Sun''s out, crumbs out - Greg the Sausage Roll is SO EXCITED to be jetting off on his first-ever holiday! He''s ready to hop on a plane to paradise for some FUN IN THE SUN! Karaoke, splashing in the pool, ice cream - Greg''s ready to try it all and have the BEST HOLIDAY EVER!But will he miss his sausage-roll sweetheart, Gloria, and all his friends back at the bakery?Developed and written by the social media phenomenon that is LadBaby - the king and queen of sausage rolls - and creators of the hilarious No. 1 bestseller Greg the Sausage Roll: Santa''s Little Helper.Discover more adventures with Greg: Greg the Sausage Roll: Santa''s Little HelperGreg the Sausage Roll: The Perfect Present

Objev podobné jako Greg the Sausage Roll: Wish You Were Here - Mark Hoyle, Roxanne Hoyle

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.

Objev podobné jako Data-Driven Marketing - Mark Jeffery