strategicky marketing strategie a trendy dagmar jakubikova petr janecek

Kniha přináší komplexní přehled nástrojů a technik strategického řízení a marketingu v reakci na současné globální výzvy a trendy vyvolané globalizací, pandemiemi, politicko-ekonomickou situací a dalšími příčinami. V novém vydání autoři věnují větší pozornost udržitelnému rozvoji a reagují na změny probíhající všude kolem nás – na vliv nových technologií a s nimi spojeného průmyslu 4.0 a umělé inteligence. V návaznosti na tyto změny se mění i marketing a na výsluní se dostávají tzv. digitální marketing a zákaznická oddělení.Výklad pokrývá všechna témata strategického marketingu v logické návaznosti: od vysvětlení podstaty strategického řízení firem přes jednotlivé etapy strategického řídicího procesu až po propojení strategického řízení se strategickým marketingem. Autoři vycházejí ze svých praktických zkušeností z dlouholeté pedagogické i profesní praxe.Publikace je určena vlastníkům firem, manažerům, marketingovým pracovníkům, studentům vysokých škol a MBA programů a všem zájemcům, kteří se chtějí blíže seznámit se strategickým marketingem.

Objev podobné jako Strategický marketing - Strategie a trendy - Dagmar Jakubíková, Petr Janeček

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices.Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals. With coverage of a wide range of marketing areas, the book also includes content on cutting-edge topics such as neuromarketing, providing students with a comprehensive introduction to using events as part of the marketing mix. Contains numerous international examples that showcase the variety of ways that events can be usedA wealth of images illustrate the theory, helping students to visualize ... Unknown localization key: "more"

Objev podobné jako Events as a Strategic Marketing Tool - Dorothe Gerritsen, Ronald van Olderen

desková hra Knarr strategie Vikingové
Bakugan bojové kombinace a strategie
řešení záhad a strategie pro děti
naučná hra pro děti o strategii
desková hra Carcassone nové strategie
Carcassonne doplněk s novými strategiemi
Petr Vokáč historická publikace
sexuologie Petr Weiss odborná publikace
Černý Petr hra pro děti od 3 let
klasická hra Černý Petr s postavičkami
Černý Petr karty pro děti od 3 let
dětská hra Černý Petr s obrázky
Černý Petr s dětskými motivy
česká hra Černý Petr pro děti
Černý Petr Krtek karty pro děti
párovací hra Krtek Černý Petr

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book''s clear four-part structure mirrors the industry''s most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: ''where are we now?'', ''where do we want to be?'', ''how will we get there?'' and finally: ''did we get there?'' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.The e-book offers a mobile experience ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing - John Sandford, Douglas Westerbeke, Matteo Montecchi, Essam Ibrahim

Zaručené zprávy šířené po internetu. Děsivá varování kolující po sociálních sítích. Šokující i úsměvné historky, které se přihodily kamarádům vašich kamarádů… Témata? Koronavirus Covid-19. Mobilní sítě 5G. Modrá velryba. Muslimka a peněženka. Piraně na koupališti… Nová kniha z úspěšné knižní série Černá sanitka, která se v minulosti dočkala televizního, rozhlasového a divadelního zpracování, přináší komentovaný výběr 162 nejzajímavějších textů českého současného folkloru, které kolují ústním podáním i internetem. V dnešní době, kdy tradiční „městské legendy“ známé z prvních dílů Černé sanitky pomalu ustupují ze scény, se autor, etnolog a folklorista Petr Janeček, zaměřil i na nové, aktuální žánry. Kniha s odbornými komentáři proto představí také fenomén internetových hoaxů, fake news a konspiračních teorií, které se v posledních letech dočkaly nebývalé obliby.

Objev podobné jako Černá sanitka: Znovu v akci - Petr Janeček

Audiokniha: Černá sanitka - výběr 38 současných pověstí, městských legend a děsivých příběhů, které sebral a komentářem doplnil Petr Janeček. Vyprávění čtou Kamil Halbich a Lukáš Hlavica, zasvěcené komentáře přednášejí Miroslav Táborský a Alfréd Strejček.

Objev podobné jako Černá sanitka - Petr Janeček - audiokniha

Pravda nebo výmysl? Skutečné záhadné události, nebo smyšlené strašidelné historky? Tohle nejsou horory ani duchařské historky, které znáte z filmů, knížek nebo internetu. Jedná se o údajné skutečné zážitky skutečných lidí, kteří tvrdí, že se skutečně staly. Je to pravda? Nevíme. Tyto tajuplné příběhy se ale vyprávějí tak často, na letních táborech, školách v přírodě či na internetu, že je to až zarážející. Etnolog a folklorista Petr Janeček, autor populární knižní série "Černá sanitka", která se dočkala televizního, rozhlasového a divadelního zpracování, přináší výběr těch nejzajímavějších tajemných příběhů z dnešního ústního podání. Padesátka vyprávění z nejrůznějších míst naší země vypráví o nadpřirozenu, přízracích a záhadných událostech.

Objev podobné jako Krvavá Máry a jiné strašlivé historky - Petr Janeček

Pérák je zřejmě nejslavnější českou mytickou postavou 20. století. Tento legendární fantom druhé světové války bývá popisován jako hrdina skákající po nočních střechách pomocí ocelových per připevněných na nohou a bojující proti nacistům a jejich přisluhovačům. Pérák ale nebyl jen prvním českým superhrdinou, jak se nám snaží naznačit soudobá česká populární kultura. Kniha etnologa a folkloristy Petra Janečka dekonstruuje mýtus o pérákovi vytvořený po druhé světové válce a ukazuje jeho původní podobu mnohoznačného fantoma orální kultury. Na desítkách vzpomínek dobových pamětníků, ústních vyprávění a dalších typech pramenů vykresluje původní podobu, sociální kontext a kulturní významy tohoto fascinujícího fenoménu. Zároveň dokládá jeho zahraniční původ v původně britské putovní pověsti o Spring-heeled Jackovi z druhé třetiny 19. století a ukazuje paralely českého mýtu o pérákovi z Německa, Ruska a dalších částí světa. PhDr. Petr Janeček, Ph.D. (* 1978) je pražský etnolog a folklorista. Působí jako akademický pracovník a zástupce ředitele Ústavu etnologie Filozofické fakulty Univerzity Karlovy; externě přednáší na Katedře antropologie Filozofické fakulty Západočeské univerzity v Plzni a od roku 2011 také zastává funkci místopředsedy České národopisné společnosti. Do roku 2013 pracoval jako vedoucí Etnografického oddělení Historického muzea Národního muzea. Hlavní oblastí jeho odborného zájmu je moderní prozaický folklor (současné pověsti, fámy, ... Unknown localization key: "more"

Objev podobné jako Mýtus o pérákovi. Městská legenda mezi folklorem a populární kulturou. - Petr Janeček

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy & Management - Diane M. Phillips

Elektronická kniha - autor Dagmar Jakubíková, 368 stran Kniha se komplexně věnuje problematice strategického marketingu, tvorbě marketingových strategií, jejich implementaci a kontrole. Je určena marketingovým praktikům, manažerům, podnikatelům a studentům VŠ. Srozumitelně vysvětluje jednotlivé etapy strategického řídícího procesu, tedy situační analýzu včetně predikce budoucího vývoje, plánování, realizaci a kontrolu, a to jak na úrovni celé firmy, tak na úseku marketingového řízení. Velká část knihy je věnována konkrétním strategiím v rámci produktové, distribuční, cenové a komunikační politiky firmy. Nové vydání se více zaměřuje na úlohu strategického řízení a pozici strategického marketingu, podrobněji se věnuje analytické fázi strategického řízení a zejména uvádí více marketingových strategií, jejich popis a určitou systematizaci. Zcela nově se kniha věnuje implementaci marketingových strategií, možnostem organizace marketingu ve firmě a marketingové...

Objev podobné jako Strategický marketing (978-80-247-4670-8)

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for ... Unknown localization key: "more"

Objev podobné jako Strategic Market Management - David A. Aaker, Christine Moorman

Karetní hra Černý Petr s motivem Krtka obsahuje 24 karet tvořících dvojice a jednu kartu Černého Petra. Cílem hry je co nejrychleji se zbavit všech karet vytvářením párů, přičemž prohrává hráč s poslední kartou Černého Petra. Hra je určena pro 2-6 hráčů a je vhodná pro děti od tří let.

• Kvalitní český výrobek
• Vhodné pro děti již od 3 let
• Rozvíjí paměť a postřeh
• Jednoduchá pravidla pro celou rodinu

Objev podobné jako Akim Černý Petr Krtek karty

Karetní hra Černý Petr s motivem Krtečka a jeho přátel obsahuje 25 karet s dvanácti dvojicemi. Cílem hry je co nejrychleji složit všechny dvojice, přičemž prohrává hráč s kartou Černého Petra. Hra je určena pro 2 až 6 hráčů a je vhodná pro děti od tří let.

• Vhodné pro děti již od 3 let
• Rychlá hra přibližně 15 minut
• Rozvíjí paměť a pozorovací schopnosti
• Kvalitní český výrobek

Objev podobné jako Akim Černý Petr Krtek a kamarádi společenská hra

Karetní hra Černý Petr obsahuje 31 karet s dětskými motivy, kde každá dvojice má stejný znak. Cílem je vytvořit dvojice a zbavit se karty Černý Petra, která zůstává sama. Hra je vhodná pro děti od 3 let a podporuje rozvoj paměti.

• Skladná hra do kapsy, ideální na cesty
• Trénuje paměť a pozornost u dětí
• Jednoduchá pravidla vhodná pro děti od 3 let
• Kvalitní český výrobek s dětskými obrázky

Objev podobné jako Efko Černý Petr baby

Kniha - autor Dagmar Jakubíková; Eliška Vildová; Petr Janeček; Jan Tluchoř, 368 stran, česky, brožovaná bez přebalu lesklá Publikace zkušených autorů je jedinou komplexní knihou na téma lázeňství a řízení lázní na českém trhu. Autoři, kteří se problematikou lázeňství, podnikání, managementu i marketingu dlouhodobě zabývají a mají bohaté teoretické i praktické zkušenosti, se v knize věnují především marketingovému řízení lázeňských organizací a podniků, spolu s uplatněním nejnovějších poznatků. Postupují od představení lázní a lázeňství v Evropě a České republice a služeb lázeňských zařízení, přes management lázeňských podniků, marketingový výzkum, analýzu prostředí a výběr cílových trhů, až po celý marketingový mix – produkt, cenu, distribuci a komunikaci. Speciální pozornost autoři věnují interní a externí komunikaci v lázeňských organizacích a lázeňských hotelích. Výklad je doplněn mnoha příklady z české i zahraniční praxe, včetně obrazové dokumentace....

Objev podobné jako Lázeňství: management a marketing (978-80-271-2461-9)

Elektronická kniha - autor Dagmar Jakubíková, 320 stran Druhé vydání úspěšné publikace reaguje na vývoj ve společnosti a ekonomice, je upraveno a doplněno o aktuální poznatky z oblasti teorie i praxe v cestovním ruchu. První část se nadále zabývá volným časem, který je jednou z podmínek rozvoje cestovního ruchu, dále cestovním ruchem samotným, službami spojenými s cestovním ruchem, destinacemi a marketingovými principy. Oproti prvnímu vydání je více prostoru věnováno analýze marketingového prostředí, výzkumu trhu, kupnímu chování zákazníků a procesu výběru cílových trhů. Zcela nově je v první části zařazen text o repositioningu a rebrandingu. Druhá část knihy věnující se marketingovým nástrojům je kompletně inovována. Autorka popisuje podstatu a funkci jednotlivých nástrojů marketingového mixu, přičemž je zdůrazněn pohled zákazníka pomocí "Cs". Celá kniha je také doplněna o nové praktické příklady. Publikaci ocení především studenti vysokých škol, podnikatelé a...

Objev podobné jako Marketing v cestovním ruchu (978-80-247-4209-0)

Kniha - autor Eva Hanuláková; Milan Oreský; Peter Drábik, 364 stran, slovensky, Brožovaná bez přebalu lesklá - autor Eva Hanuláková; Milan Oreský; Peter Drábik, 364 stran, slovensky, brožovaná bez přebalu lesklá Vysokoškolská učebnica prináša nový pohľad na moderný marketing 21. storočia. Pútavým spôsobom vysvetľuje jeho súčasnú podobu, princípy, nástroje a procesy. Čitateľom načrtáva budúcnosť marketingu ako podnikovej filozofie a koncepcie riadenia a podnikania. Ambíciou autorov je, aby vyvrátili niektoré mýty, ktoré marketing sprevádzajú v slovenských podmienkach od jeho začiatkov.Učebnica zdôrazňuje posuny, ktoré v marketingu nastali začiatkom 21. storočia, a takisto novú výzvu pre firmy, ktorou je tvorba a dodanie hodnoty pre zákazníka. Učebnica je prehľadne rozdelená do ôsmich častí, v ktorých prezentuje nový pohľad na produkt ako najdôležitejší marketingový nástroj v podmienkach lineárnej, ale aj cirkulárnej ekonomiky. Takisto sa venuje tvorbe cien a...

Objev podobné jako Marketing Nástroje, stratégie, ľudia a trendy (978-80-571-0438-4)

Hudební CD - Gustav Mahler (1860-1911) - Píseň o zemi (Das Lied von der Erde) v úpravě pro komorní soubor (Arnold Schoenberg, Rainer Riehn) Dagmar Pecková - mezzosoprán, Richard Samek - tenor, Schoenberg Chamber Orchestra, dirigent Petr Altrichter. V kontrastu k Osmé „symfonii tisíců” hovoří další Mahlerovo vokálně-symfonické dílo nečekaně intimním jazykem plným něhy a hlubokého smutku, zrcadlícím samu esenci Mahlerovy duše na sklonku jeho života. Onen smutek, odrážející mj. těžké události ve skladatelově životě a procházející v různých odstínech všemi šesti písněmi, jako by se v konci díla rozplýval ve smířeně opakovaném slově „věčně”, otevírajícím nekonečný prostor po tomto životě. Jméno mezzosopranistky Dagmar Peckové je již od samého počátku její mezinárodní dráhy organicky spjato s Mahlerovým dílem, jak mj. dokládají vysoce ceněné nahrávky s Jiřím Bělohlávkem a jeho PKF. Jejím partnerem na této nahrávce je tenor Richard Samek, jehož hlas znají návštěvníci...

Objev podobné jako Pecková Dagmar, Samek Richard, Altrichter Petr: Mahler: Píseň o zemi - CD (SU4242-2)

Kniha - autor Simon Kingsnorth, 384 stran, česky, brožovaná bez přebalu lesklá Tato kniha je praktickým návodem pro každého marketéra, manažera či studenta marketingu, který potřebuje vybudovat racionální marketingovou strategii pro dosažení měřitelných a optimalizovaných výsledků. Obsahuje také případové studie, novinky z oblasti automatizace marketingu a rady týkající se ochrany dat a soukromí. Dokážete krátce shrnout, čeho chcete v blízké budoucnosti dosáhnout? Pokud ne, nemáte strategii. Pokud to formulovat dokážete, ale nevíte, jak se pohnout z místa, pak ji také nemáte. Pokud máte vizi i jasnou představu, jak jí docílit, pak strategii máte. Abyste ale dosáhli žádoucích výsledků, musí být vaše strategie založena na výzkumu a podporována vedením společnosti. Tato kniha vás provede klíčovými kroky k vybudování a realizaci účinné strategie. Strategie digitálního marketingu poskytuje srozumitelný, strukturovaný návod, který vás krok za krokem provede...

Objev podobné jako Strategie digitálního marketingu: Komplexní přístup k budování strategie pro on-line marketing (978-80-7508-714-0)

Tento metodický materiál je věnován poznatkům, radám a doporučením důležitým pro výchovu a vzdělávání dětí, žáků a studentů s poruchou autistického spektra. Vzhledem k obsáhlosti tématu není záměrem této publikace poskytnout vyčerpávající přehled speciálně-pedagogických metod a přístupů k žákům s autismem. Cílem je nabídnout pedagogickým pracovníkům takové postupy, které budou moci využít při své náročné každodenní práci. V úvodních kapitolách metodiky jsou popsány speciální vzdělávací potřeby žáků s PAS, následuje popis podmínek inkluzivního vzdělávání a to od nutnosti úprav organizace vzdělávání, prostorové a materiální předpoklady až po nezbytné personální a sociální zajištění. V dalších kapitolách jsou popsány zásady nutné pro nácviky sociálních a komunikačních dovedností a základní principy strukturovaného učení, které je u žáků s poruchou autistického spektra v praxi využíváno. Většina dětí s autismem, vzhledem k deficitům vyplývajícím z autistické triády, trpí ve větší či menší míře problémy v chování. Více než polovina z nich dokonce tak závažnými, že vyžadují využití různých strategií k jejich eliminaci. Popisem a praktickým využitím těchto strategií se věnuje závěrečná kapitola tohoto metodického materiálu.

Objev podobné jako Strategie uplatňované v edukaci žáků s poruchami autistického spektra - Petr Adamus

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"

Objev podobné jako Dynamic Digital Marketing - Dawn McGruer

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s. Videos introducing each chapter’s content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service ... Unknown localization key: "more"

Objev podobné jako Marketing and Sustainability - Anders, Ph.D. Parment, Pia A. Albinsson, Mikael Ottosson, Hugo Guyader

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"

Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the ... Unknown localization key: "more"

Objev podobné jako Ethical Approaches to Marketing

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

Od počátků sociologického myšlení byla rodina chápána jako základní jednotka, zajišťující reprodukci společnosti v rovině biologické, ale i v rovině sociálních pravidel, norem, hodnot a institucí. Modernizace partnerských vztahů mimo jiné přináší také snazší možnost vystoupit z neuspokojivého manželství. Rozšiřující se kultura rozvodovosti je relativně novým fenoménem, jenž nabývá na významu během posledních desetiletí, a je možné, že rozvod ovlivní mechanismy sociální reprodukce. Teoretická otázka v nejobecnější rovině stojí takto: Jak se budou odlišovat mechanismy sociální reprodukce v situaci, kdy narůstající možnost rozpadu partnerství rozšiřuje skupinu lidí, kteří jsou nuceni redefinovat svoje životní dráhy a reprodukční strategie? Jaké nové reprodukční mechanismy můžeme nalézt, jestliže podstatná část dětí projde socializací v rodinách s jedním rodičem, nebo smíšeného typu?

Objev podobné jako Rozvod a změny reprodukčních strategií - Petr Fučík

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world''s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple ... Unknown localization key: "more"

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilitiesIdentify customers, create content, customize outreach, and personalize customer experience with AIConsider how your team, department, or organization can be retooled to thrive in an AI-enabled worldLearn from valuable case studies that show how large organizations are using AI in their campaigns This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

Objev podobné jako Marketing with AI For Dummies - Shiv Singh

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the ... Unknown localization key: "more"

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        “Segments of one” marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·   ... Unknown localization key: "more"

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"

Objev podobné jako Marketing Planning & Strategy - John Dawes

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,” guides readers through first days on the job of taking over an organization’s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides ... Unknown localization key: "more"

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon