marketing mess to brand success scott jeffrey miller

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

30 challenges faciles à mettre en place pour développer vos compétences managériales et devenir un leader performantVos compétences managériales sont sur le point d’évoluer. Être un manager performant n’est pas toujours évident et Scott Jeffrey Miller en a fait les frais. Du chaos au succès, il nous partage ses clés pour devenir un leader inspirant et efficace.Vous pouvez devenir un grand Team leader. Ce guide changera définitivement votre façon de manager et vous permettra d’instaurer un management opérationnel et stratégique. Devenez le manager que vous auriez aimé avoir, inspirez vos collaborateurs, instaurez le bien-être au travail et développez une vraie culture d’entreprise grâce à ce guide au ton décontracté et à ses 30 challenges applicables au quotidien!Ces 30 défis vous permettront:De devenir un vrai leader inspirantD’améliorer la performance au travailDe créer une vision d’équipeDe développer la culture d’entrepriseEt d’obtenir des résultats concretsSi vous êtes à la recherche d’un livre sur le management ou le leadership tels que Dream Team ou Manager+ et si vous avez été séduit par l’ouvrage incontournable de Stephen Covey, Les 7 habitudes, alors laissez-vous inspirer par Management Mess!

Objev podobné jako Management: du chaos au succes - Scott Jeffrey Miller

For busy professionals and lifelong learners seeking practical strategies for reaching new heights, Master Mentors distills 30 essential learnings from Seth Godin, Susan Cain, Trent Shelton, General Stanley McChrystal, and other top business minds and thought leaders of our time.Mining the best and brightest revelations from FranklinCovey’s global podcast, On Leadership with Scott Miller, Scott personally introduces you to 30 Master Mentors, featuring the single most transformative insight from each of them.Depending on where you are in your journey, Master Mentors will:Challenge your current mindset and beliefs, leading to what could be the most important career and thought- process shifts of your life!Restore you to the mindset and beliefs you find effective but aren’t currently living in alignment with.Validate that you are on the right path with your current mindset and beliefs and empower you on your way forward. Whether you are challenged, affirmed, informed, or inspired—Master Mentors guarantees you will experience a transformative shift in your personal mindset, life skillset, and career toolset.

Objev podobné jako Master Mentors - Scott Jeffrey Miller

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This book is the essential guide for the millions of people all over the world making the challenging and rewarding leap to manager, who want to become that manager their team deserves. FranklinCovey knows that managers are desperate for help - especially employees who go from managing tasks to managing people. They yearn for training and tools to help them become more confident, effective, and valued. This practical and inspirational guide offers the solution with guidance, tips and insights that are relevant, easily applicable, based on credible expertise, and will fit into the manager’s hectic daily schedule. The focus of the book is to give managers the information they need in a way that they can absorb quickly. They can pick up a helpful tip in 10-minutes or glean an entire skill-set with a deeper reading. The goal is for the busy manager to know what to do and how to do it without interrupting their regular workflow. Each role highlights the current, authentic problems managers face and briefly explores the limiting mindsets or common mistakes that led to those problems. The book has 29 skill-based chapters, which cover essential managerial skills like one-on-ones, giving feedback, delegating, hiring, building team ... Unknown localization key: "more"

Objev podobné jako Everyone Deserves a Great Manager - Todd Davis, Scott Jeffrey Miller

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups, and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements, and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others.This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in Luxury Marketing and Luxury Brand Management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing ... Unknown localization key: "more"

Objev podobné jako Luxury Marketing and Brand Strategy - Květa Olšanová, Gina Cook, Marija Zlatic

Automate or Die! Turn Your Marketing on Autopilot and Watch Your Business Grow.In No B.S. Guide to Successful Marketing Automation, renowned marketing experts Dan S. Kennedy and Parthiv Shah join forces to deliver straightforward, proven strategies for mastering marketing automation. This essential guide is your blueprint to leveraging cutting-edge technology and AI to elevate your marketing game.Discover How To:Meet your customers at the digital doorway with a funnel that actually works.Harness AI to supercharge your research and copywriting.Choose the right CRM to sell more and keep your customers coming back.Unlock more profits and scale your business effortlessly with automation.Effortless Marketing: Learn how software and technology empower your marketing efforts to operate autonomously.Expand Your Reach: Use campaign automation to grow your audience and boost revenue.Unlock the Power of AI: See how AI can revolutionize your business and fuel remarkable growth.Take the guesswork out of marketing and put your business on the fast track to success with No B.S. Guide to Successful Marketing Automation.

Objev podobné jako No B.S. Guide to Successful Marketing Automation - Dan S. Kennedy, Parthiv Shah

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

Objev podobné jako Business-to-Business Marketing - Helen McGrath, Ross Brennan, Louise Canning

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s. Videos introducing each chapter’s content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service ... Unknown localization key: "more"

Objev podobné jako Marketing and Sustainability - Anders, Ph.D. Parment, Pia A. Albinsson, Mikael Ottosson, Hugo Guyader

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilitiesIdentify customers, create content, customize outreach, and personalize customer experience with AIConsider how your team, department, or organization can be retooled to thrive in an AI-enabled worldLearn from valuable case studies that show how large organizations are using AI in their campaigns This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

Objev podobné jako Marketing with AI For Dummies - Shiv Singh

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

Create a Better World Through the Power of Profit!Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real."Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:Create projects (and products) that accomplish social change, profitability, and cost reduction all at onceGreen your company in ways that save money and make moneyGain enormous positive reputation as a visionary company worth supportingExpand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principlesTurn marketing from a cost to a revenue streamEmbrace abundance and transformation---and stop worrying about market share

Objev podobné jako Guerrilla Marketing to Heal the World - Jay Conrad Levinson, Shel Horowitz

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each ... Unknown localization key: "more"

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided ... Unknown localization key: "more"

Objev podobné jako Sustainable Marketing of Transformative Heritage Tourism

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Objev podobné jako Marketing Research: An Applied Orientation, Global Edition - Naresh Malhotra

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market''s demanding challenges without losing focus on the big picture.You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Agility - Andrea Fryrear

Kniha vypráví životní příběh fotbalisty Lionela Messiho od dětství v Argentině po přestup do FC Barcelona. Popisuje jeho růstové potíže a následný úspěšný rozvoj kariéry. Publikace je určena dětem od 7 let a má 136 stran v brožované vazbě.

• Inspirativní příběh pro mladé fotbalové nadšence
• Vhodné pro čtenáře od 7 let (136 stran)
• Brožovaná vazba a praktický formát 13×20 cm
• Poutavé zpracování životní cesty fotbalové legendy

Objev podobné jako Hvězdy fotbalového hřiště - Messi

‘An enthralling guide to one of the world’s great cities – that blends history and insights into the present day from one of the most astute commentators on the politics of Istanbul'' PETER FRANKOPAN''A love letter to this ancient capital'' THE TIMESWalking along the crumbling defensive walls of Istanbul and talking to those he passes, Alexander Christie-Miller finds a distillation of the country’s history, a mirror of its present, and a shadow of its future.Caught between two seas and two continents, Istanbul lies at the centre of the most pressing challenges of our time. With environmental decay, rapacious development and tightening authoritarianism straining its social fabric to breaking point, it represents the precipitous moment civilizations around the world are currently facing.In and around its crumbling Byzantine-era fortifications, Alexander Christie-Miller meets people who are experiencing the looming crisis and fighting back, sometimes triumphing despite the odds.To the City seamlessly blends two narratives: the story of Turkey’s tumultuous recent past told through the lives of those who live around the walls, and the story of Ottoman Sultan Mehmet II’s siege and capture of the city in 1453. That event still looms large in Turkey, as Recep Tayyip Erdoğan like a latter-day sultan ... Unknown localization key: "more"

Objev podobné jako To The City - Alexander Christie-Miller

The manga edition of the long-awaited sequel to the award-winning classic Ronin by Frank Miller A cursed Ronin. Psychological manipulation by a sentient AI. A security commander turned savior. And a postapocalyptic biotech war in the demon-teeming pits of a twenty-first century New York inadvertently started by the once benevolent Aquarius Corporation. Eisner Hall of Famer Frank Miller’s Ronin is cited as the inspiration for Teenage Mutant Ninja Turtles and Samurai Jack. Now—40 years later—Miller, with the team Philip Tan and Daniel Henriques, returns to the world of Ronin, continuing his story for a new generation in Frank Miller’s Ronin Rising. With Philip Tan and Daniel Henriques providing pencils and inks for chapters 1, 2, 3, and 5 of the manga, and the masterful Frank Miller himself drawing chapters 4 and 6, Frank Miller’s Ronin Rising is a visual feast, with skillfully executed battle sequences that seem to jump off the page. Miller and his team continue the story of Ronin deftly and intentionally, drawing the reader into his postapocalyptic world as completely as he did in the original series run, published in 1983–84 by DC Comics, which is widely considered to be one of his most influential original works. ... Unknown localization key: "more"

Objev podobné jako Frank Miller’s Ronin Rising Manga Edition - Frank Miller

‘An enthralling guide to one of the world’s great cities – that blends history and insights into the present day from one of the most astute commentators on the politics of Istanbul'' PETER FRANKOPAN''A love letter to this ancient capital'' THE TIMESWalking along the crumbling defensive walls of Istanbul and talking to those he passes, Alexander Christie-Miller finds a distillation of the country’s history, a mirror of its present, and a shadow of its future.Caught between two seas and two continents, Istanbul lies at the centre of the most pressing challenges of our time. With environmental decay, rapacious development and tightening authoritarianism straining its social fabric to breaking point, it represents the precipitous moment civilizations around the world are currently facing.In and around its crumbling Byzantine-era fortifications, Alexander Christie-Miller meets people who are experiencing the looming crisis and fighting back, sometimes triumphing despite the odds.To the City seamlessly blends two narratives: the story of Turkey’s tumultuous recent past told through the lives of those who live around the walls, and the story of Ottoman Sultan Mehmet II’s siege and capture of the city in 1453. That event still looms large in Turkey, as Recep Tayyip Erdoğan like a latter-day sultan ... Unknown localization key: "more"

Objev podobné jako To The City - Alexander Christie-Miller

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Objev podobné jako Principles of Marketing - Philip Kotler, Armstrong Gary, Lloyd Harris, Hongwei He

Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the library as an essential resource.Is your school library struggling to gain visibility within your school and community? Marketing Your School Library provides librarians with the strategies and tools needed to develop a comprehensive marketing plan that will raise awareness and drive student engagement and colleague collaboration. This practical, easy-to-implement guide goes beyond traditional library promotion to deliver innovative, low-cost ideas for creating standout newsletters, social media campaigns, and event-based programming that will position your library as an indispensable hub of learning and discovery within your school community. · Discover how to leverage data and feedback to understand your target audience and craft compelling messaging that resonates. · Master the art of visual branding to make your library pop, both online and in-person. · Utilize cost-effective digital marketing tactics to reach students, staff, and families where they are.· Build a calendar of engaging, curriculum-aligned library events and activities that get everyone excited about what your library has to offer.With this roadmap in hand, you''ll be empowered to transform your library into a vibrant, must-visit destination that elevates teaching ... Unknown localization key: "more"

Objev podobné jako Practical Marketing for Your School Library - C. L. Mansfield

Al Ries and Jack Trout, two of the world''s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn''t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Objev podobné jako The 22 Immutable Laws Of Marketing - Jack Trout, Al Ries

Begin your very own food journey through the centuries and around the world with the first cookbook from the beloved YouTube channel Tasting History with Max Miller What began as a passion project when Max Miller was furloughed during Covid-19 has become a viral YouTube sensation. The Tasting History with Max Miller channel has thrilled food enthusiasts and history buffs alike as Miller recreates a dish from the past, often using historical recipes from vintage texts, but updated for modern kitchens as he tells stories behind the cuisine and culture. From ancient Rome to Ming China to medieval Europe and beyond, Miller has collected the best-loved recipes from around the world and has shared them with his fans. Now, with beautiful photographs portraying the dishes and historical artwork throughout, Tasting History compiles over sixty dishes such as: -Tuh’u: a red beet stew with leeks dating back to 1740 BC -Globi: deep-fried cheese balls with honey and poppy seeds -Soul Cakes: yeasted buns with currants from circa 1600 -Pumpkin Tourte: a crustless pumpkin cheesecake with cinnamon and sugar on top from 1570 -And much more. Including the original recipe and Miller’s modern recreation, this cookbook is a must-have for any avid ... Unknown localization key: "more"

Objev podobné jako Tasting History - Max Miller

Kofi is having so much fun! The success of Clipper FM has led to Kofi and his crew becoming underground stars in their local area and beyond. But then the radio recognition draws the attention of a new rapper on the scene, Snipa, who seems determined to take the top spot.Will Kofi be able to reach his dreams of success? And can he avoid getting dragged into trouble? A novel about friendship, adventure, action and fun!

Objev podobné jako Kofi and the Brand New Vibe - Jeffrey Boakye

It's time for a Star Wars bedtime story in a galaxy far, far away, and Darth Vader's parenting skills are tested anew in this delightful follow-up to the breakout New York Times bestsellers Darth Vader and Son and Vader's Little Princess. From Jeffrey Brown, celebrated artist and author of the beloved and bestselling Darth Vader and Family books, including Darth Vader and Friends and A Vader Family Sithmas, comes a Star Wars story to brighten any dark night. In this Episode, the Sith Lord must soothe his rambunctious twins, Luke and Leia—who are not ready to sleep and who insist on a story. As Vader reads, the book looks in on favorite creatures, droids, and characters, such as Yoda, R2-D2, Han Solo, Chewbacca, Darth Maul, Admiral Ackbar, Boba Fett, and many others as they tuck in, yawn, and settle down to dream. As ever, Jeffrey Brown's charming illustrations and humor glow throughout, playing on children's book conventions to enchant adults and kids alike. This Star Wars book makes a fun, unique gift for expecting parents or a funny new parent gift! DARTH VADER AND FAMILY: Bringing out the lighter side of the Dark Lord's personality, the Vader and Family books ... Unknown localization key: "more"

Objev podobné jako Goodnight Darth Vader - Jeffrey Brown

With Scott Baptie, the best-selling author of the High Protein handbooks, by your side, you will feel inspired and motivated to lose weight, for good. Scott knows that fad diets based on pseudoscience are unhealthy and unsustainable, so in this handbook he encourages you to get leaner, fitter, stronger and happier without the hunger and heartache. Here are 101 habits that are easy-to-follow and supported by scientific evidence, covering nutrition, exercise, sleep, goal- setting, mindset, food environment and willpower. It’s about picking small, realistic habits that are achievable so they become part of your weekly routine – it’s not about dieting and punishing fitness regimes.   Packed with practical advice and tips, from powering up the protein to simple weight-training, Scott guides you to make small lifestyle changes for long-term health and permanent weight-loss. Â

Objev podobné jako 101 Habits to Lose Weight - Scott Baptie

Nothing Ventured is the incredible and thrilling novel by the master storyteller and bestselling author of the Clifton Chronicles and Kane and Abel, Jeffrey Archer.This is not a detective story, this is a story about a detectiveWilliam Warwick has always wanted to be a detective, and decides, much to his father’s dismay, that rather than become a barrister like his father, Sir Julian Warwick QC, and his sister Grace, he will join London’s Metropolitan Police Force.After graduating from university, William begins a career that will define his life: from his early months on the beat under the watchful eye of his first mentor, Constable Fred Yates, to his first high-stakes case as a fledgling detective in Scotland Yard’s Art and Antiques squad. Investigating the theft of a priceless Rembrandt painting from the Fitzmolean Museum, he meets Beth Rainsford, a research assistant at the gallery who he falls hopelessly in love with, even as Beth guards a secret of her own that she’s terrified will come to light.While William follows the trail of the missing masterpiece, he comes up against suave art collector Miles Faulkner and his brilliant lawyer, Booth Watson QC, who are willing to bend the law to breaking ... Unknown localization key: "more"

Objev podobné jako Nothing Ventured - Jeffrey Archer

The long-awaited sequel to the award-winning classic Ronin by Frank Miller  A cursed Ronin. Psychological manipulation by a sentient AI. A security commander turned savior. And a postapocalyptic biotech war in the demon-teeming pits of a twenty-first century New York inadvertently started by the once benevolent Aquarius Corporation. Eisner Hall of Famer Frank Miller’s Ronin is cited as the inspiration for Teenage Mutant Ninja Turtles and Samurai Jack. Now—40 years later—Miller, with the team Philip Tan and Daniel Henriques, returns to the world of Ronin, continuing his story for a new generation in Frank Miller’s Ronin Rising.  With Philip Tan and Daniel Henriques providing pencils and inks for chapters 1, 2, 3, and 5 of the book, and the masterful Frank Miller himself drawing chapters 4 and 6, Frank Miller’s Ronin Rising is a visual feast, with skillfully executed battle sequences that seem to jump off the page. Miller and his team continue the story of Ronin deftly and intentionally, drawing the reader into his postapocalyptic world as completely as he did in the original series run, published in 1983–84 by DC Comics, which is widely considered to be one of his most influential original works.  This ... Unknown localization key: "more"

Objev podobné jako Frank Miller’s Ronin Rising Collector’s Edition - Frank Miller

How do people of seemingly ordinary talent go on to achieve unexpected results? What can we learn from them? What are the ingredients for unreasonable success and how is it achieved?In this ground-breaking book, bestselling author Richard Koch charts a map of success, identifying the nine key attitudes and strategies can propel anyone to new heights of accomplishment.The pattern of success is fractal. It is endlessly varied but endlessly similar. Success does not require genius, consistency, all-round ability, a safe pair of hands or even basic competence. If it did, most of the people in this book would not have impacted the world as they did.Who could have predicted that Nelson Mandela, a once-obscure lawyer, could have averted disaster in South Africa, reconciling people of different heritages to each other and establishing a viable democracy? Or that Helena Rubinstein, a young woman growing up in the grotty ghetto of Kraków, could have changed the face of beauty throughout the world? Or that the illegitimate son of a notary would become one of the world's greatest painters, known universally by his first name, Leonardo?Successful people typically don't plan their success. Instead they develop a unique philosophy or attitude that works for ... Unknown localization key: "more"

Objev podobné jako Unreasonable Success and How to Achieve It - Richard Koch

In How to Become CEO, consultant Jeffrey Fox has written an insightful book of traits to develop for aspiring CEOs, or for anyone who wants to get ahead in business. Open this book to any page and find a short, provocative piece of brutally honest advice written in a conversational tone. Each of the seventy-five ''rules'' focuses on a specific action that should be taken, a trait that needs to be developed, or things to avoid. The words never and always are used frequently. These are smart, no-nonsense business messages that are meant to be revisited in your rise to the top. This is a book of hard-headed idealism that will empower you to develop leadership qualities: vision, persistence, integrity, and respect for superiors, subordinates, peers, and self. Anyone looking to climb the corporate ladder will be grateful for Fox''s direct, pithy advice - the essentials to follow if you want to reach the top.

Objev podobné jako How To Become CEO - Jeffrey J. Fox

Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing resultsLearn how to choose or commission the right games for your marketPlan and execute a successful gamification strategyLearn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

Objev podobné jako Gamification Marketing For Dummies - Zarrar Chishti

Successful businesses recognize that the development of strong customer relationships through quality service (and services) as well as implementing service strategies for competitive advantage are key to their success.In its fourth European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive Gaps model at the center of this approach. The new edition draws on the most recent research, and using up-to-date and topical examples, the book focuses on the development of customer relationships through service, outlining the core concepts and theories in services marketing today.New and updated material in this new edition includes:• New content related to human resource strategies, including coverage of the role of robots and chatbots for delivering customer-focused services.• New coverage on listening to customers through research, big data, netnography and monitoring user-generated content.• Increased technology, social media and digital coverage throughout the text, including the delivery of services using mobile and digital platforms, as well as through the Internet of Things.• Brand new examples and case studies added from global and innovative companies including Turkish Airlines, Volvo, EasyJet and McDonalds.Available with McGraw-Hill’s Connect®, the well-established online learning platform, which features our award-winning adaptive ... Unknown localization key: "more"

Objev podobné jako Services Marketing: Integrating Customer Service Across the Firm 4e - Alan Wilson, Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

***Out now: Andrew Miller''s new novel THE LAND IN WINTER**''ANDREW MILLER''S WRITING IS A SOURCE OF WONDER AND DELIGHT'' Hilary Mantel ''ONE OF OUR MOST SKILFUL CHRONICLERS OF THE HUMAN HEART AND MIND'' Sunday Times ''Exceptional'' Sunday Times ''Powerful and lively''Financial Times ''A delight'' Time Out The extraordinary fourth novel from the Booker-shortlisted author of Oxygen In a world where people slaughter the innocent without mercy or retribution, how can we have faith in humanity, or the future? Clem Glass, a photojournalist, returns from Africa to London convinced there is no hope for mankind. Yet after his sister falls ill and he takes her back to the West Country of their childhood, he cannot ignore the decency and kindness he encounters, or the pulse of goodness in his own heart. When news comes offering Clem the chance to confront the author of his nightmares, he must choose what sort of man to be. PRAISE FOR ANDREW MILLER ''Unique, visionary, a master at unmasking humanity'' Sarah Hall ''A writer of very rare and outstanding gifts'' Independent on Sunday ''A highly intelligent writer, both exciting and contemplative'' The Times ''A wonderful storyteller'' Spectator

Objev podobné jako The Optimists - Andrew Miller

Finally, a new kind of business startup book—packed full of  practical advice plus essential legal information you really need but don’t get in business school or anywhere else!The 7 Secret Keys to Startup Success is the one book every entrepreneur should have. David J. Muchow, an award-winning, thirty-year serial entrepreneur and lawyer, gives you practical legal and business advice covering every aspect of entrepreneurship—and it’s fun to read! It includes all the basics of building and growing a business—management, fundraising, marketing, intellectual property, and risk management—plus much more, like how to avoid the hidden mistakes that cause “Startup Suicide” and kill 80 percent of startups in the first year. There are also model legal forms and charts along with fun-to-read stories and examples. Muchow, who teaches law, business, and entrepreneurship at Georgetown University, has advised hundreds of businesses on how to succeed. The book reveals key mistakes that can kill businesses. For example, blogging about your new products can prevent getting a patent. And giving away too much equity and picking the wrong partners can be fatal. At the macro level, the book describes why the US should create a National Ecosystem to Support Startups (NESS) to increase our ... Unknown localization key: "more"

Objev podobné jako The 7 Secret Keys to Startup Success - David J. Muchow

This authentic and dynamic memoir from the bestselling author and CEO of Kendra Scott Jewelry delivers inspiration, leadership lessons, and spellbinding storytelling. For twenty years, Kendra Scott built her eponymous jewelry company from a hobby and an idea into a company worth more than a billion dollars, creating beautiful and affordable pieces with signature-cut natural gemstones packaged in a sunny yellow box. By any measure, she’s the woman who has it all: a self-made billionaire, a generous philanthropist, and a mother of three with a squad of strong female friendships. Sounds pretty perfect, right? But perfection is a myth that doesn’t serve any of us. A myth that encourages us to assume that we know what other people are going through, to judge each other on appearances and reputations, to present the best versions of ourselves and pretend like we’ve got it all together even when everything is falling apart. Perfection isn’t just a lie, it’s exhausting, and Kendra is tired of it. In this vulnerable, wise, and laugh-out-loud book, Kendra takes us on a journey of personal stories and hard-earned life lessons, from her humble beginnings as an awkward, bullied young girl in small-town Wisconsin to launching a business ... Unknown localization key: "more"

Objev podobné jako Born to Shine - Kendra Scott

Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand — not just a business. In this practical guide, business coach, award-winning author, podcaster and educator, Fiona Killackey shows you how to transform your business into a brand you can be proud of. Whether you are just starting out or decades into your business journey, you will learn the essential ingredients for moving your audience from simply transacting with your business to being transformed by your brand. From product development to positioning, visual identity to values, team building to tone of voice, you’ll have a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energized and excited about your future.

Objev podobné jako Business to Brand - Fiona Killackey

Examining the Gap Between Martial Arts Training and Real World Violence. Experienced martial artist and veteran correction officer Sgt. Rory Miller (RET) distills what he has learned from jailhouse brawls, tactical operations and ambushes to explore the differences between martial arts and the subject martial arts were designed to deal with: Violence. Section One: The Matrix. Introduces the myths, metaphors and expectations that most martial artists have about what they will ultimately learn in their dojo. This is then compared with the complexity of the reality of violence. Complexity is one of the recurring themes throughout this work. Section Two: How To Think. Examines how to think critically about violence, how to evaluate sources of knowledge and clearly explains the concepts of strategy and tactics. Sections Three and Four: Violence and Predators. Focuses on the dynamics of violence itself and the predators who perpetuate it. Drawing on hundreds of encounters and thousands of hours spent with criminals Sgt. Miller explains the types of violence; how, where, when and why it develops; the effects of adrenaline; how criminals think, and even the effects of drugs and altered states of consciousness in a fight. Section Five: Training. Centers on training for violence, ... Unknown localization key: "more"

Objev podobné jako Meditations on Violence - Rory Miller

Gonnae no dae that? This is a Scots expression imploring someone to stop doing something. Advice Miller H Caldwell definitely didn''t follow.In his memoir, Miller goes back to the beginning to 1950, growing up in the manse at Kirriemuir, in the north east of Scotland. After some troubling experiences, he finished schooling in Glasgow determined to lead a humanitarian life. And so he did.After many years of humanitarian work in Ghana, Scotland and Pakistan, meeting the world''s most wanted terrorist and bringing an African dictator to his knees in tears, not to mention being mistaken for a German International footballer, Miller''s life has been most unusual to say the least. The memoirs of this author are behind most of his thirty-two previous books, proving that truth can be stranger than fiction and authors definitely write what they know. For twenty years, he has been an author with stories to tell. This, he feels, will be his last as the symptoms of his diagnosed Parkinson''s disease take root.From Scotland to Ghana, from lows to highs to lows again, Gonnae no Dae That is a celebration of a life lived to the full, one that took meaning from personal experiences and used ... Unknown localization key: "more"

Objev podobné jako Gonnae No Dae That - Miller Caldwell

Armaf Private Key To my Success, 100 ml, Parfémované vody unisex, Vůně úspěchu Parfémovaná voda Armaf Private Key to My Success je zde pro všechny, kdo nečekají na instrukce a tvoří svou vlastní cestu. Vůně spojuje jiskřivou dynamiku, aromatickou eleganci i dřevitou vnitřní sílu. Klíč k úspěchu je nyní ve vašich rukou. kořenitodřevitá vonná kompozice vznikla za spolupráce parfumérů Jordiho Fernandeze, Quentina Bische a Christopha Raynauda unisex Složení vůně: Úvod parfémované vody Private Key to My Success působí svěžím a elektrizujícím dojmem díky jiskřivému bergamotu, pronikavému chilli a šťavnatému červenému zázvoru. V další fázi se vůně zaobluje aromatickými tóny levandule a koření, které přinášejí rovnováhu mezi energií a elegancí. Celá kompozice stojí na intenzivním akordu haitského vetiveru a ingredience Akigalawood, která spojuje kořenitost s dřevitou hloubkou a dodává vůni nezaměnitelný podpis.

Objev podobné jako Armaf Private Key To my Success parfémový extrakt unisex 100 ml

Kendrick Scott je americký jazzový bubeník, kapelník a skladatel. Album Corridors představuje jeho třetí studiové album vydané v roce 2023. Nahrávka obsahuje autorské skladby včetně titulních tracků Corridors, What Day Is It? a dalších.

• Třetí studiové album renomovaného jazzového bubeníka
• Vydáno pod vlastní značkou World Culture Music
• Obsahuje autorské skladby z roku 2023
• Kompletní stopový seznam včetně titulních skladeb

Objev podobné jako Kendrick Scott: Corridors - CD (4552187)

Dámské lyžařské kalhoty Scott ULTIMATE DRYO W kombinují freeridový styl s funkcionalitou pro sjezdové lyžování. Jsou navrženy především pro jízdu po upravených sjezdovkách a optimální provedení oblouků. Kalhoty nabízejí pohodlí a výkon pro aktivní lyžařky.

• Inspirováno freeridovým stylem pro moderní vzhled
• Optimalizováno pro sjezdové lyžování a oblouky na sjezdovkách
• Vysoká funkčnost pro pohodlí při lyžování
• Kvalitní materiály a zpracování značky Scott

Objev podobné jako Scott ULTIMATE DRYO W Dámské lyžařské kalhoty, tmavě modrá, velikost

Beginning in the 1960s, the Soviet Union was unexpectedly confronted by a dissident movement that captured the world’s imagination. Demanding that the Kremlin obey its own laws, an improbable band of Soviet citizens held unauthorized public gatherings, petitioned in support of arrested intellectuals, and circulated banned samizdat texts. Soviet authorities arrested dissidents, subjected them to bogus trials and vicious press campaigns, sentenced them to psychiatric hospitals and labor camps, sent them into exile—and transformed them into martyred heroes. Against all odds, the dissident movement undermined the Soviet system and hastened its collapse. Taking its title from a toast made at dissident gatherings, To the Success of Our Hopeless Cause is a definitive history of a remarkable group of people who helped change the twentieth century.Benjamin Nathans’s vivid narrative tells the dramatic story of the men and women who became dissidents—from Nobel laureates Andrei Sakharov and Alexander Solzhenitsyn to many others who are virtually unknown today. Drawing on diaries, memoirs, personal letters, interviews, and KGB interrogation records, To the Success of Our Hopeless Cause reveals how dissidents decided to use Soviet law to contain the power of the Soviet state. This strategy, as one of them put it, was “simple to ... Unknown localization key: "more"

Objev podobné jako To the Success of Our Hopeless Cause - Nathans Benjamin

The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer Success The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you’re no longer selling just a product. You’re selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adapting products and services to drive success. Although several existing resources address the customer success imperative, there is no authoritative instruction manual for the CSM profession—until now. The Customer Success Professional’s Handbook is the definitive reference book for CSMs and similar roles in the field. This practical, first-of-its-kind manual fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeed—from the practitioner level all the way to senior leadership. The authors—acknowledged experts in building, ... Unknown localization key: "more"

Objev podobné jako The Customer Success Professional's Handbook - Ashvin Vaidyanathan, Ruben Rabago