strategic market management david a aaker christine moorman

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for ... Unknown localization key: "more"

Objev podobné jako Strategic Market Management - David A. Aaker, Christine Moorman

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.

Objev podobné jako Strategic Market Management - David A. Aaker, Damien McLoughlin

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker''s pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company''s primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald''s, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work ... Unknown localization key: "more"

Objev podobné jako Building Strong Brands - David A. Aaker

parfém David Beckham Instinct 2005
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Management fads come and go in the blink of an eye, but branding is here to stay. Closely watched by the stock market and obsessed over by the biggest companies, brand identity is the one indisputable source of sustainable competitive advantage, the vital key to customer loyalty. David Aaker is widely recognised as the leading expert in this burgeoning field. Now he prepares managers for the next wave of the brand revolution. With coauthor Erich Joachimsthaler, Aaker takes brand management to the next level - strategic brand leadership. Required reading for every marketing manager is the authors'' conceptualisation of ''brand architecture'' - how multiple brands relate to each other - and their insights into the ever-changing area of Internet branding. Full of impeccable, intelligent guidance, Brand Leadershipis the visionary key to business success in the future.

Objev podobné jako Brand Leadership - David A. Aaker, Erich Joachimsthaler

Effective performance management is core to successful organizations. The new edition continues to look at performance management as an interdisciplinary field of study and practice and draws upon a wide set of business disciplines, including strategic management, organizational behaviour, organizational theory, and management accounting.The book provides a contemporary examination of theories, issues, and practices related to performance management with an original performance management framework, grounded in concrete organizational phenomena, therefore making it more accessible and meaningful to practitioners, scholars, and students. The updated edition also examines organizations’ evolving use of digital business transformation and the effect on performance management design.With updated cases, the latest edition will help readers to gain insights into the fields of strategic management, organizational behaviour, organizational theory, and management accounting and how they contribute to the study and practice of performance management.

Objev podobné jako Strategic Performance Management - Ralph W. Adler

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today''s consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

Objev podobné jako Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Kevin Keller, Vanitha Swaminathan

A brand is not merely a representation of a product: it is an emotional and symbolic perception we develop that influences our thoughts, feeling, and behaviour. Strategic Brand Management is the only textbook to go beyond the standard branding models to fully explore this perception and consider brands as truly sociocultural phenomena. The book''s innovative framework separates a brand''s concept into its functional and emotional parts to give students a complete understanding of how brands operate and the strategies they employ to compete for consumer loyalty.Written by international experts in the field, the book draws on contemporary sociology, anthropology, and social theory, but the authors'' wide experience of consulting and teaching ensure that these complex and exciting ideas are firmly grounded in managerial implications and applications. Diverse and dynamic examples-from the pull of the latest Samsung phone to the British associations with tea, from Diesel''s social brand positioning to Nintendo''s use of brand nostalgia-are accompanied by adverts and images from the global campaigns to bring the concepts and theories to life. End-of-chapter case studies provide longer illustrations of the application of branding and challenge students to question company practices and apply the theoretical ideas they have learned through the chapter.The ... Unknown localization key: "more"

Objev podobné jako Strategic Brand Management - Larry Percy, Richard Rosenbaum-Elliott, Professor Simon Pervan

The definitive text that connects sales theory to the practical implications of selling in today''s world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace. Fully updated with the latest case studies and practical exercises, the new edition covers leading research into the use of technology to enhance the selling process, as well as the recent thinking in customer relationship management and the interactions between sales and marketing functions. The text is well grounded for undergraduate and postgraduate students in business management or marketing degrees, as well those studying MBA or sales professionals in the field. The new edition offers: Expanded coverage of the management of sales channels Updated content on the role of social media and artificial intelligence in selling A fully revised chapter on sales management Increased coverage of strategic selling and partnering Discussion on the interactions between sales and marketing functions Extended discussion on customer management New and updated practical illustrations, examples and cases About the authors: David Jobber is Emeritus Professor of Marketing at University of Bradford and has served on the editorial boards ... Unknown localization key: "more"

Objev podobné jako Selling and Sales Management - David Jobber, Kenneth Le Meunier-Fitzhugh, Geoffrey Lancaster

Gloriously raucous rites-of-passage drama set in Romford Market ''You''ve got to talk to them son. Listen to them. Look for a way in. You''re a handsome bloke - they''ll love you. Give me a year and I''ll teach you everything I know.'' There''s an art to selling stilettos and you''d better grasp it. Learn a good wind-up, learn the pull of cash, learn drugs, learn sex, and run wild with the market monkeys. Stay sharp in the ruthless world of Essex traders. Romford Market, 1985. This boy has everything to learn. A spectacular, savage, gorgeous yarn which brings a market jungle to the vast Olivier stage; a tale about the time Mrs Thatcher said we should embrace the marketplace; a story about losing your innocence. And your cherry. Following the critical success of his new version of Ibsen''s The Wild Duck (Donmar Warehouse 2005), David Eldridge''s Market Boy premieres on the National Theatre''s Olivier stage on 25 May 2006.

Objev podobné jako Market Boy - David Eldridge

Shiba and Walden have significantly revised their classic, A New American TQM. With new methodologies and case studies, this work is one of the most comprehensive studies of management theory and business success. The authors identify a comprehensive approach to management that goes beyond operations improvement to help executives and managers create unique organizational capabilities. They contend that organizations must develop skills in four major areas: customer focus, continuous improvement, total participation, and societal networking. They present proven methods that enable dynamic implementation strategies, facilitate ongoing learning, and encourage continuous diffusion of evolving information and quality practices throughout an organizationÂ’s entire network. Techniques described have been instituted at Analog Devices, Hewlett-Packard, Motorola, Teradyne and many other companies. Numerous in-depth case studies from these and other companies illustrate actual implementations. Shoji Shiba, formerly of MIT is one of the most respected business consultants in the world. Among his many accolades, he received the 2002 Deming Prize, one of the highest awards in management bestowed in Japan. "Professor Shiba has been a source of inspiration, experience and knowledge to countless numbers of CQM members, MIT faculty and students and other organizations and companies around the world....The success of his publications, teaching and ... Unknown localization key: "more"

Objev podobné jako Four Practical Revolutions in Management - David Walden, Shoji Shiba

In his fourteen years as Yale''s chief investment officer, David Swensen has revolutionised management of the university''s investment portfolio. By relying on nonconventional assets, including private equity and venture capital, Swensen has achieved a remarkable annualised return of 16.2 percent, which has added more than $2 billion to Yale''s endowment. With his exceptional performance record prompting many other institutional portfolio managers to emulate his approach, Dr. Swensen has long been besieged by professionals in the field to write a book articulating his philosophy and strategies of portfolio management. Pioneering Portfolio Managementprovides a road map for creating a successful investment programme. Informed by Swensen''s deep knowledge of financial markets, and ranging from the broad issues of goals and investment philosophy to the strategic and tactical aspects of portfolio management - such as handling risk, selecting investment advisers, and negotiating the opportunities and pitfall in individual asset classes - the book provides a vital source of information for anyone involved in institutional investments.

Objev podobné jako Pioneering Portfolio Management - David F. Swensen

Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within—and value to—an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they’ve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.

Objev podobné jako Marketing Research - David A. Aaker, V. Kumar, Robert P. Leone, George S. Day

Gain a new understanding of how to manage logistics using strategic management theory with this practice-based textbook for postgraduate students.

Objev podobné jako Strategic Logistics Management - Erik Sandberg

Cross-Cultural Management: Essential Concepts introduces readers to the fundamentals of cross-cultural management by exploring the influence of culture on interpersonal interactions in organizational settings and examining the ever-increasing number of cross-cultural challenges that global managers face in today’s workplace. The Fourth Edition reflects the most current thinking on the topic and includes a series of new features including: Enhanced coverage of language issues, offering strategies for improving communication in multinational companies (Ch.6) New discussions about the relationship between immigration and international management (Ch. 11) Increased emphasis on understanding the mechanisms of cross-cultural interactions Best practices for transferring knowledge across cultures (Ch.9) Expanded coverage of cross-generational considerations (Ch.11) New and updated examples, statistics, discussion questions and references. The book is complemented by a companion website featuring a range of tools and resources for lecturers, including chapter-specific PowerPoint slides, and a Microsoft Word test bank containing multiple-choice, true/false, and open-ended questions for each chapter. Suitable reading for undergraduate and postgraduate students taking Change Management courses.

Objev podobné jako Cross-Cultural Management - David C. Thomasma, Mark F. Peterson

This second edition of the book reflects the authors’ work to continually improve upon the model and to apply the methodology to a broader range of issues. The book includes: • An entirely new chapter on managing risk in programs, which is an important dimension in today’s world of ever more complex initiatives • Updated material and methodology more closely aligned with relevant international standards • Emphasis on minimizing the threats and maximizing the opportunities to optimize achievement of your project goals Based on sound principles and best practices, this book guides any member of the project management team in conducting risk management in a real-world environment.

Objev podobné jako Practical Project Risk Management - David Hillson, Peter Simon

Use this textbook to understand how and why to align people management strategies with organisational objectives.

Objev podobné jako Strategic People Management and Development

Chronic pain affects huge numbers of people - the WHO estimates that 37-41% of people across developed and developing countries suffer, and the figure rises in countries like the UK where the population is ageing. From arthritis to migraine, back pain to diabetes, chronic pain is a huge problem for individuals, their families and carers, health providers and employers.David Walton, a clinical and cognitive psychologist who experiences chronic pain himself, guides readers through an understanding of the nature of pain; how the body and mind react to it; how to minimise pain; and how to choose the right therapies, medication and relief strategies. Modern research is presented in an engaging and positive way, alongside self-assessment questionnaires, case studies and practical do''s and don''ts.Through an understanding of pain mechanisms and relief strategies, readers will be enabled to manage their symptoms better and regain some control over their daily lives.

Objev podobné jako A Practical Guide to Chronic Pain Management - David Walton

PROJECT MANAGEMENT THE NEWEST EDITION OF THE #1 PROJECT MANAGEMENT GUIDE FOR STUDENTS AND PROFESSIONALS In the newly revised 13th Edition of Project Management: A Systems Approach to Planning, Scheduling, and Controlling, project management pioneer, leader, and educator Dr. Harold Kerzner delivers a comprehensive and intuitive approach to project management. Widely known as the bestselling “bible” of project management, this book aligns with the concepts and standards outlined in PMI’s latest A Guide to the Project Management Body of Knowledge, (PMBOK® Guide) and contains the detailed coverage of tools and methods used at all stages of a project. New content added to this 13th Edition includes project health checks, the continued growth of strategic project management, new business models, lean project management, artificial intelligence, and the use of new metrics and KPIs. Supplementary material for academic and corporate instructors, students, and practicing project managers can be found on the book’s companion website. A thorough introduction to project management concepts, like project success definition, the role of the project manager, working with executives, and project classificationComprehensive explorations of the evolution and growth of project management, organizational structures, staffing a project team, and management functionsPractical discussions of communications management, conflicts, project planning, ... Unknown localization key: "more"

Objev podobné jako Project Management - Harold R. Kerzner

Strategic planning encompasses much more than simply writing up a strategic plan and calling it a day. Successful strategic planning also requires developing the analytical skills leaders need to overcome current challenges while figuring out how to thrive well into the future. This book shows the way. Strategic Analysis for Healthcare: Concepts and Practical Applications presents a straightforward, step-by-step approach to strategic analysis and strategy development in healthcare. Through its clear explanations of theoretical concepts, supported by examples and applied exercises, the book provides readers with practical methods for developing healthcare strategy. This second edition includes the following new features and more: a brand-new chapter on population heath, an increasingly important approach to value-based care; three additional new chapters on strategic directional indicators, strategy selection and justification, and implementation plans and contingency planning; a substantially rewritten chapter on financial fit assessment and projection; and significant updates to many sections and topics, including financial analysis, competitive benchmarking, and organizational culture. With its short, engaging chapters, this workbook can be used as a stand-alone, applied-learning tool or in conjunction with an additional textbook. Perforated pages allow for easy use of the exercises as gradable assignments. The authors also mapped specific chapters from ... Unknown localization key: "more"

Objev podobné jako Strategic Analysis for Healthcare Concepts and Practical Applications, Second Edition

David Beckham Classic je mužská toaletní voda uvedená na trh v roce 2013. Vůni vytvořil parfumér Aurélio Guichard a kombinuje ovocné tóny gin-limetka s kořeněnými a dřevitými akcenty. Produkt je dodáván v elegantním flakonu odpovídajícím image značky.

• Charismatická vůně inspirovaná osobností Davida Beckhama
• Moderní elegantní flakon odpovídající prémiovému image
• Univerzální ovocně-kořeněná kompozice vhodná pro různé příležitosti
• Dlouhodobě oblíbená vůně na trhu od roku 2013

Objev podobné jako David Beckham Classic toaletní voda pro muže 100 ml

Hudební CD s posmrtným albem Davida Stypky z roku 2021. Album obsahuje 11 skladeb včetně písní Dýchej, Farmářům a O lítání. Jedná se o fyzické vydání na kompaktním disku.

• Posmrtné album z roku 2021 od Davida Stypky
• Obsahuje 11 skladeb včetně hitů Dýchej a Farmářům
• Fyzické CD pro sběratele a fanoušky
• Kvalitní zvukové provedení na CD nosiči

Objev podobné jako Stypka David: Dýchej - CD (3858425)

David Beckham Instinct je parfémovaná voda pro muže uvedená na trh v roce 2005. Vůně kombinuje svěží citrusové tóny bergamotu s teplými kořeněnými akcenty kardamomu a zemitým podkladem pačuli. Produkt je dodáván v 50ml elegantním flakonu.

• Svěží fougère vůně s citrusovými tóny
• Elegantní flakon s ikonickým designem
• Dlouhotrvající pocit energie a sebevědomí
• Vhodná pro každodenní nošení

Objev podobné jako David Beckham Instinct parfémovaná voda pro muže 50 ml

Tubbz kachnička představuje Dr. Davida Bowmana z filmu Vesmírná odysea v podobě 9 cm vysoké figurky. Figurka je vyrobena z PVC s detailním provedením oranžového skafandru. Produkt je určen výhradně pro sběratelské účely a není určen k plavání.

• Věrná replika ikonického oranžového skafandru z filmu
• Vysoká kvalita zpracování z PVC materiálu
• Kompaktní velikost 9 cm vhodná do sbírky
• Originální dárek pro fanoušky sci-fi a Kubricka

Objev podobné jako Tubbz kachnička Kubrick Space Odyssey - Dr David Bowman

Třetí díl série z tajemného světa Trombů, kde Edwin a jeho přátelé jsou přeneseni do paralelního světa plného nástrah. Musí překonat nebezpečí pomocí odvahy a důvtipu, aby porazili krále Klamma a zachránili Edwinovu maminku. Kniha má 192 stran a je určena dětem od 10 let.

• Třetí díl populární dobrodružné série
• Ilustrace od Jindry Čapka
• Vhodné pro čtenáře od 10 let
• Vázaná vazba s laminovaným přebalem

Objev podobné jako Kdo krade sny? David Jan Žák

This book introduces readers to the concepts of political philosophy. It starts by explaining why the subject is important and how it tackles basic ethical questions such as ''how should we live together in society?'' It looks at political authority, the reasons why we need politics at all, the limitations of politics, and whether there are areas of life that shouldn''t be governed by politics. It explores the connections between political authority and justice, a constant theme in political philosophy, and the ways in which social justice can be used to regulate rather than destroy a market economy. David Miller discusses why nations are the natural units of government and whether the rise of multiculturalism and transnational co-operation will change this: will we ever see the formation of a world government?ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Objev podobné jako Political Philosophy - David Miller

Brand risk is often narrowly defined as risk to reputation. Yet risk and uncertainty are evident in many aspects of brand performance and marketing operations. Considered and responsible risk-taking is central to effective brand management. Risk literacy is the marketer?€?s third necessary competence, alongside strategic insight and financial understanding. In Brand Risk, a practical and accessible book for those who hold responsibilities in marketing or risk management, David Abrahams brings together relevant risk thinking and a range of techniques for the evaluation of brand exposures and opportunities - whether in response to the ambitions of a key business project, new market conditions or shareholder concern. A balanced review of the subject is enriched by reference to topics of current interest and is supported by illustrative examples throughout. Presenting the essentials of brand management and risk management side-by-side, Brand Risk offers graduated and complementary approaches to brand risk assessment, from the intuitive to the data-driven.

Objev podobné jako Brand Risk - David Abrahams

For courses in strategy. A Practical, Skills-oriented Approach to Strategic Management In today’s economy, gaining and sustaining a competitive advantage is harder than ever. Strategic Management captures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping students develop their own cutting-edge strategy through skill-developing exercises. The Sixteenth Edition has been thoroughly updated and revised with current research and concepts, and added exercises and review questions. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Objev podobné jako Strategic Management: A Competitive Advantage Approach, Concepts, Global Edition - Forest David, Fred David

An authoritative overview of the prior development, current state, and future opportunities in strategic managementThe strategic management field, now a vibrant arena that offers valuable knowledge for managerial practice, has experienced significant growth in the more than forty years since its inception. And, until now, there has not been a book that captured the rich breadth and depth of knowledge of the discipline, while also looking to the future. Strategic Management provides a critical overview of the prior development, current state, and future opportunities in the strategic management field. Editors Irene M. Duhaime, Michael A. Hitt, and Marjorie A. Lyles bring together an exceptional group of scholars to explore specialized topics such as corporate strategy, strategic entrepreneurship, cooperative strategies, global strategy, strategic leadership, governance, innovation, strategy process and strategy practice, and strategic human capital. The book focuses heavily on the future developments and research opportunities available in the field, while also providing a solid base of knowledge for understanding strategic management as a whole.With articles from major leaders in the field, this authoritative volume will be useful to every strategic management scholar.

Objev podobné jako Strategic Management

Taking a truly international approach, Strategic Management offers you comprehensive coverage of all the core areas of business strategy in a reader-friendly way. Thoroughly updated and with the addition of four brand-new authors, the tenth edition features: • Balanced treatment of prescriptive and emergent models of strategic management. • Application of strategic theory to key areas such as technology and innovation, sustainability, entrepreneurial and public sector strategy. • Cutting-edge content on navigating change in the strategic environment, digital transformation strategies and the role of strategic groups. • 15 brand new case studies showcasing real-life examples from recognisable brands such as Coca-Cola, Airbnb, Apple, Tesla, Toyota, Alibaba, Samsung, Starbucks and UK banks, plus updated case material throughout. • A range of practical tools to support your learning, including summaries of key strategic principles, strategic project ideas, critical reflections, questions and further reading. Suitable for both undergraduate and postgraduate study. Professor Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. Dr Oliver Barish is Lecturer in Management at Birkbeck Business School, Birkbeck, University of London. Dr Vinh Sum Chau is Senior Lecturer in Strategy at Kent Business School, University of Kent. Dr Charles Thornton is Lecturer in Service Operations ... Unknown localization key: "more"

Objev podobné jako Strategic Management - Charles Thornton, Vinh Sum Chau, Richard Lynch, Oliver Barish, Karl S. R. Warner

Examine strategic management with the market-leading book that sets the standard as today''s most intellectually rich, but practical analysis of strategic management. Written by award-winning instructors and prominent management scholars, Hitt/Ireland/Hoskisson/Harrison''s STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CENGAGE INTERNATIONAL EDITION, 14E incorporates cutting-edge research and examples from more than 600 companies. This edition combines a classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages in the global market. You study how firms govern themselves, formulate and implement strategies that create value for stakeholders, use strategic alliances to enhance global competitiveness and meld strategic management and entrepreneurial behaviors for winning growth strategies. MindTap and Cengage Infuse online resources are also available to help you excel as a strategic leader.

Objev podobné jako Strategic Management: Concepts and Cases - Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland, Jeffrey S. Harrison

What is strategic HRM, and how do you apply it in business? What makes good HR strategy and how do you develop it? What are the key issues that need to be considered when creating, developing, and embedding a strategic approach to managing people? These are the fundamental questions asked by HR professionals and tackled in this innovative and comprehensive textbook.Drawing on the latest academic research, the well-respected author team take a reliably thematic approach to SHRM. Broken into four distinct parts, the book addresses the context, theories, themes, and future of managing people strategically. Tata Motors, Samsung, Pizza Express, and Deliveroo make up some of the case studies and examples that feature across the book, ensuring that theoretical discussion is always linked to practical application. New ''Strategic HRM in Action'' boxes take this one step further by presenting students with a scenario in which they themselves can make strategic decisions and reflect on their own evaluation of real-life business practices.Critical thinking is essential in SHRM, so frequent Critical Reflection boxes, Review Questions, and questions or activities to accompany every case study ensure students are challenged to engage with the subject critically and reflectively, and consider their own evaluations of ... Unknown localization key: "more"

Objev podobné jako Strategic Human Resource Management - Catherine Bailey, Thomas Garavan, David Mankin, Clare Kelliher

Strategic Management in Public Services Organizations takes a comparative and international view on the appropriate use of strategic management models that are affecting the way public services organizations are managed. In an era of New and post New Public Management reforms, public managers at all levels are expected to respond to these new approaches, which profoundly affect their work practices, skills, and knowledge bases. Choosing a promising strategic management model and implementing it in a way that works for the organization or inter-organizational network in question also depends on an understanding of local politico-administrative and cultural contexts: this book helps the readers identify how to successfully tailor strategic management approaches to their specific circumstances and needs. This second edition builds upon the successes of the well-received first edition. Thoroughly updated to help public managers meet the challenges of a new decade, it has a refreshed collection of mini-cases and now includes chapter summaries. It also includes a new chapter on collaborative strategy and co-creation, in response to the growth of interest in more open forms of public policymaking. This is an advanced textbook aimed at the postgraduate level, particularly students on MPAs and MBAs with a public sector option or ... Unknown localization key: "more"

Objev podobné jako Strategic Management in Public Services Organizations - Edoardo Ongaro, Ewan Ferlie

Within the organization, the cyber security manager fulfils an important and policy-oriented role. Working alongside the risk manager, the Information Technology (IT) manager, the security manager and others, the cyber security managerÂ’s role is to ensure that intelligence and security manifest in a robust cyber security awareness programme and set of security initiatives that when implemented help strengthen the organizationÂ’s defences and those also of its supply chain partners.Cyber Security Management and Strategic Intelligence emphasizes the ways in which intelligence work can be enhanced and utilized, guiding the reader on how to deal with a range of cyber threats and strategic issues. Throughout the book, the role of the cyber security manager is central, and the work undertaken is placed in context with that undertaken by other important staff, all of whom deal with aspects of risk and need to coordinate the organizationÂ’s defences thus ensuring that a collectivist approach to cyber security management materializes. Real-world examples and cases highlight the nature and form that cyber-attacks may take, and reference to the growing complexity of the situation is made clear. In addition, various initiatives are outlined that can be developed further to make the organization less vulnerable to attack. Drawing ... Unknown localization key: "more"

Objev podobné jako Cyber Security Management and Strategic Intelligence - Peter Trim, Yang-Im Lee

For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Pearson MyLabTM Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Strategic Management and Competitive Advantage: Concepts Global Edition - Jay Barney, William Hesterly

For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Also available with MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

Objev podobné jako Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition - Jay Barney, William Hesterly

The Cores of Strategic Management provides students with a concise introduction to the fundamentals of strategic management, including business-level and corporate-level strategy, leadership, decision-making, and strategy implementation.Designed to guide students to master the core concepts and learn how to apply these basics through case studies, students will be better equipped to approach and resolve even the most complex problems within the field. This second edition has been fully revised throughout to incorporate an international perspective, including examples and case studies from across borders that reflect the current state of the field.This text is core reading for undergraduate, postgraduate, and executive students of Strategic Management and will equip any student with the strategic management fundamentals and strategic thinking skills needed to succeed in continuously changing environments. This book will also be accompanied by online resources for the use of instructors, including PowerPoint slides.

Objev podobné jako The Cores of Strategic Management - Katsuhiko Shimizu

For strategic management and business policy courses. Using a strategic management model to learn and apply key concepts Picking up where popular previous editions left off, Strategic Management and Business Policy further sharpens and modernizes this text''s approach. It teaches strategy with an emphasis on globalization, innovation and sustainability. And educates students about strategic concepts they need to know as they face the issues that all organizations must build upon to push their businesses forward. With new cases, vignettes, examples and statistics in the 16th Edition, students get an extraordinarily well-researched and practically crafted lesson.

Objev podobné jako Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition - Alan Hoffman, Thomas Wheelen, J. Hunger, Char

Kniha - autor Chris Moorman, 416 stran, česky, pevná bez přebalu lesklá Chris Moorman je nejúspěšnější hráč online pokeru všech dob a jeden z nejlepších hráčů v historii pokeru jako takového. Jeho pověstné odhodlání a touha po vítězství ho dovedly k dosažení řady rekordních úspěchů ve světě pokeru jako například: 17 milionů dolarů vyhraných v pokerových turnajích 27 umístění na vyplácených pozicích světové série WSOP 25 získaných ocenění PocketFives Triple Crown pro vítěze tří online turnajů v jednom týdnu Vítěz British Poker Award pro nejlepšího online hráče 2010-2015. Obecně doufám, že si čtení této knihy užijete a poznáte mě jako člověka i jako hráče. Věřím, že z hand, které jsem vybral jako příklady, se toho dá mnoho naučit. Pokud se vám podaří dostat do správného myšlenkového rozpoložení, při kterém budete činit správná pokerová rozhodnutí, můžete skutečně posunout svoji hru a své výsledky na vyšší úroveň. Chris Moorman

Objev podobné jako Moorman Cesta na vrchol: Příběh hráče, který pokerem vydělal stovky milionů (978-80-907334-0-4)

Chris Moorman je nejúspěšnější hráč online pokeru všech dob a jeden z nejlepších hráčů v historii pokeru jako takového. Jeho pověstné odhodlání a touha po vítězství ho dovedly k dosažení řady rekordních úspěchů ve světě pokeru jako například:* 17 milionů dolarů vyhraných v pokerových turnajích* 27 umístění na vyplácených pozicích světové série WSOP* 25 získaných ocenění PocketFives Triple Crown pro vítěze tří online turnajů v jednom týdnu* Vítěz British Poker Award pro nejlepšího online hráče 2010-2015Obecně doufám, že si čtení této knihy užijete a poznáte mě jako člověka i jako hráče. Věřím, že z hand, které jsem vybral jako příklady, se toho dá mnoho naučit. Pokud se vám podaří dostat do správného myšlenkového rozpoložení, při kterém budete činit správná pokerová rozhodnutí, můžete skutečně posunout svoji hru a své výsledky na vyšší úroveň.Chris Moorman

Objev podobné jako Moorman - Cesta na vrchol - Chris Moorman

Gain a comprehensive insight into the ideas and approaches to purchasing and procurement Now in its 12th edition, Procurement Principles and Management in the Digital Age by Baily, Farmer, Crocker and Jessop has been essential reading for practitioners and students of purchasing, procurement and supply chain management for nearly 50 years. The text has been updated to cover the continuous developments taking place in this field, and carefully balances emerging philosophies with proven and established thinking and practice in the profession. This new edition covers various existing and future concerns in procurement and supply chain such as digitalisation, sustainability and resilience. This ever-popular title offers: • relevant case studies and research boxes that explore the topics introduced in the chapter in detail • latest global examples of best practice in many key areas of purchasing and procurement • expanded treatment of key topics, including supplier diversity, supplier relationship management, sustainability, retail procurement and category management • additional material on Industry 4.0 elements such as e-procurement, Blockchain, the Internet of Things, Big Data, robotics, artificial intelligence (AI), chatbots and analytics • post-Brexit implications on public sector procurement • long-term impact of the Covid-19 pandemic on procurement and supply chain • increased ... Unknown localization key: "more"

Objev podobné jako Procurement Principles and Management in the Digital Age - Barry Crocker, Peter Baily, David Jessop, David Farmer

Integrates the industrial organization model with a resource-based view of the firm to give you an understanding of how businesses use strategic management to establish a sustained competitive advantage. This book provides the understanding you need to apply strategic management tools and techniques for increased performance.

Objev podobné jako Strategic Management: Concepts : Competitiveness and Globalization - Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland

Lead change through strategic alignment of project and process performance Practical and filled with expert advice, Strategic Project Portfolio Management: Enabling a Productive Organization presents a clear framework for your organization to complete impactful strategic projects.

Objev podobné jako Strategic Project Portfolio Management - Simon Moore

Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run companies in their quest for competitive advantage. Rothaermel 6e synthesizes and integrates conceptual frameworks, empirical research, and practical applications with current real-world examples to help students make sense of a fast-changing and complex world. Rothaermel 6e is industry-leading in diversity and inclusion by featuring leaders with different backgrounds and companies that today’s students can relate to and thus internalize the knowledge acquired. The new 6e prepares students with the foundation they need to understand how companies gain and sustain competitive advantage while developing skills to become successful leaders capable of making well-reasoned strategic decisions. As sole author, Rothaermel continues to provide an unmatched tight linkage between the concepts and cases, resulting in engaging and enjoyable content.

Objev podobné jako Strategic Management: Concepts ISE - Frank Rothaermel

In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on and confronting strategic issues, sensing opportunities and threats, choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management.

Objev podobné jako Strategic Management - Henk W. Volberda, Rick M. A. Hollen, Kevin Heij, Joana R. Pereira, Jatinder S. Sidhu

A focus on creating and sustaining a flow of profitable transactions, in other words, the creation of sustainable competitive advantage is the seemingly simple, yet complex goal of strategic leaders and managers. Allen Amason and Andrew Ward approach the topic of strategic management with this focus in mind. Rather than simply teaching theory and research, Amason and Ward seek to convey the fundamental keys to how strategy works.This book is designed to help students think critically and understand fully how to strategically manage their future firms. In so doing, it will enable them to adapt and learn, even as their circumstances change; to apply sound logic and reasoning, even in new and unfamiliar settings. By conveying enduring and fundamental principles of economic and human behavior rather than simply reporting on the latest innovations, this book succeeds in preparing students to excel in the business environment over time, regardless of how it evolves.

Objev podobné jako Strategic Management - Andrew Ward, Allen Amason

Applied Sport Management Skills, Fourth Edition With HKPropel Access, takes a practical approach for teaching students how to become strong leaders and managers in the world of sport. Organized around the central management functions of planning, organizing, leading, and controlling, and addressing the Commission on Sport Management Accreditation (COSMA) Common Professional Component topics and North American Society for Sport Management (NASSM) guidelines, the fourth edition has been extensively updated with hundreds of new references and sport examples.The text employs a three-pronged approach for teaching management theory, putting theories into practice, and developing students’ management skills. Timely discussions and case studies address the impacts of COVID-19; Black Lives Matter initiatives; name, image, and likeness rules; women in executive positions; corporate social responsibility; data analytics; and more.While other texts focus on learning about sport management, Applied Sport Management Skills enables students to apply the principles while developing the skills to become effective sport managers. Interactive online learning tools available through HKPropel complement activities found in each chapter:Flash-card activities help students learn key terms.Self-assessments, which ask students to identify their strengths and weaknesses and plan to improve shortcomings, are now assignable, trackable, and automatically scored.Applying the Concepts quizzes, which challenge students to identify ... Unknown localization key: "more"

Objev podobné jako Applied Sport Management Skills - David C. Kimball, Robert N. Lussier

***WALL STREET JOURNAL BESTSELLER***''A smart, funny, brilliant book on how to be smart about being funny, brilliantly'' Sarah Cooper''This book has finally convinced me that joking around can actually be important and powerful'' Ed Gamble''Eye-opening, important and utterly enjoyable. Come for the humour, stay for the insights'' Arianna HuffingtonHumour is a superpower. If you''re not using it, the joke''s on you.When we''re kids we laugh all the time. The average four year-old laughs as many as 300 times a day, while the average forty year-old laughs 300 times every two and a half months! We grow up, start working and suddenly become "serious and important people", trading laughter for bottom lines and mind-dumbing zoom calls. But the benefits of humour for our work and life are huge. Studies have shown that humour makes us appear more competent and confident, strengthens our relationships, unlocks creativity and boosts resilience during difficult times. Dr. Jennifer Aaker and Naomi Bagdonas are on a mission to help everyone discover the power of humour. Based on the popular Stanford Business course, this book will show you how to mine your life for material, explore the Four Deadly Humour Myths and help you figure out which style ... Unknown localization key: "more"

Objev podobné jako Humour, Seriously - Jennifer Aaker, Naomi Bagdonas

Seamlessly blending academic rigour and practicality, this textbook provides an introduction to global business strategy. Assuming a born global perspective, Global Strategic Management is supported by ample pedagogical features, including numerous case studies and examples featuring both established multinationals and unknown SMEs from across the globe.The book takes an applied approach to global business strategy, emphasising functional parts of international business (managing marketing, operations, HR and finance). The text has been widely updated to incorporate the impacts of the Covid-19 pandemic, such as work from anywhere and deglobalization. New to this fifth edition is increased material on sustainability and corporate social responsibility, including discussion of climate change, NGOs and sustainable development goals. Subjects such as the impact of technology, cryptocurrency and global strategy in the digital space are discussed in more detail, while the conflict in Ukraine is also considered.

Objev podobné jako Global Strategic Management - Felipe Monteiro, Philippe Lasserre

Whether you are studying at undergraduate or postgraduate level, our stellar team of expert authors will guide you through the key topics of human resource management from strategic and international perspectives.Starting with the fundamentals of each topic and progressing through to critical evaluation, the 3rd edition includes: Even more international case studies from across Europe, Asia, Australia and the Middle East – which bring the theory and academic underpinning to life A wide range of Reflective Activities that encourage you to consider the real-world implications of what you have learnt An updated companion website featuring a wealth of resources for lecturers and students, including an Instructor’s Manual, PowerPoint slides, a Testbank, recommended journal articles and additional business cases

Objev podobné jako Strategic Human Resource Management

How does the wellbeing of Deliveroo drivers intersect with their work in the gig economy?Has the COVID-19 pandemic facilitated innovation, or damaged our relationship with work?Should managers be able to track employees'' productivity through digital software?This new edition of Human Resource Management tackles key questions from every area of HRM. With a clear, succinct style and integrated pedagogical activities, this book makes difficult concepts accessible and gives you the skills to think critically and independently about business. There is a strong focus on employability, with features such as HRM and Organizational Performance and HRM in Practice helping you to put theory into practice for the modern workplace. This new edition has been thoroughly updated with developments in diversity and inclusion, digitalisation, changes in work practices since COVID-19, and looking ahead to the future of work. It takes a truly global approach with case studies from a huge range of countries and examples from diverse industries. This brilliant introductory textbook is compulsory reading for undergraduate and postgraduate students studying HRM, business and management, as well as those on CIPD-accredited courses. New to this Edition:- Fully revised and updated learning features, including coverage of cutting-edge developments in ''The Contemporary Nature of HRM'' ... Unknown localization key: "more"

Objev podobné jako Human Resource Management - Christine Cross, Dr Ronan Carbery