digital marketing fundamentals greg jarboe michael stebbins matt bailey
Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey
Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"
Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey
Dynamic Digital Marketing - Dawn McGruer
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"
Objev podobné jako Dynamic Digital Marketing - Dawn McGruer
Digital Marketing Analytics - Chuck Hemann, Ken Burbary
Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make ... Unknown localization key: "more"
Objev podobné jako Digital Marketing Analytics - Chuck Hemann, Ken Burbary
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Digital Marketing For Dummies - Russ Henneberry, Ryan Deiss
Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awarenessDetermine the best-fit online markets for your unique brandAccess downloadable tools to put ideas into actionMeet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Objev podobné jako Digital Marketing For Dummies - Russ Henneberry, Ryan Deiss
Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookÂ’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorÂ’s manual, test bank, and PowerPoint slides.
Objev podobné jako Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan
The Digital Marketing Planner - Annmarie Hanlon
Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.
Objev podobné jako The Digital Marketing Planner - Annmarie Hanlon
B2B Marketing Fundamentals - Kate Mackie
Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.
Objev podobné jako B2B Marketing Fundamentals - Kate Mackie
The Digital Marketing Handbook - Kingsnorth Simon
Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.
Objev podobné jako The Digital Marketing Handbook - Kingsnorth Simon
Digitálny marketing - Martin Kuchta
Internet počas svojej evolúcie vytvoril niekoľko rôznych komunikačných kanálov, ktoré firmy môžu využívať pre svoju marketingovú komunikáciu. Okrem štandardných displejových formátov môžu byť marketingové správy na internete šírené aj prostredníctvom programatického nákupu, sociálnych sietí, internetových vyhľadávačov, produktových porovnávačov a katalógov, obsahového marketingu, natívnej reklamy, affiliate marketingu, emailovej komunikácie a mnoho ďalších. Široké možnosti komunikačných kanálov navyše disponujú benefitom personalizácie a hypercielenia, ktoré maximalizujú efekt vynaložených investícií na marketingovú komunikáciu. Kniha Digitálny marketing ponúka komlexný pohľad na internetové komunikačné kanály a pomáha čitateľovi identifikovať a manažovať tie najrelevantnejšie pre naplnenie komunikačných a ekonomických potrieb firmy.
Objev podobné jako Digitálny marketing - Martin Kuchta
Digital Marketing for Travel Brands - Andy Headington
Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.
Objev podobné jako Digital Marketing for Travel Brands - Andy Headington
Digital Marketing in Practice - Hanne Knight, Lizette Vorster Larsen
Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.
Objev podobné jako Digital Marketing in Practice - Hanne Knight, Lizette Vorster Larsen
Digital Marketing Strategy - Kingsnorth Simon
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.
Objev podobné jako Digital Marketing Strategy - Kingsnorth Simon
Marketing Mess to Brand Success - Scott Jeffrey Miller
Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"
Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller
Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose
Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"
Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose
Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick
The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"
Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick
Essentials of Marketing - Jane Martin, Jim Blythe
Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"
Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe
Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"
Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar
The New Rules of Marketing & PR - David Meerman Scott
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"
Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott
From the World of Minor Threats: Welcome to Twilight Volume 1 - Brian Michael Bendis, Matt Fraction, Patton Oswalt
Twilight City may be home to the Minor Threats but they''re not the only down-on-their-luck super villains and heroes struggling to find their way. Legendary creators Matt Fraction, Mike Allred, Brian Michael Bendis, Soo Lee, Gail Simone, Gene Ha, Gerry Duggan and Mark Torres explore the super-crime-infested streets of Twilight to tell twisted tales of secrets, revenge, love, murder, second chances, and crab people. Featuring original stories and characters for Minor Threats fans new and old. If you only read one graphic novel about homunculus-faced mobsters this year, make it this one! Collects FROM THE WORLD OF MINOR THREATS: WELCOME TO TWILIGHT #1-#4.
Objev podobné jako From the World of Minor Threats: Welcome to Twilight Volume 1 - Brian Michael Bendis, Matt Fraction, Patton Oswalt
Fashion Marketing and Communications - Olga Mitterfellner
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.
Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner
Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.
Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons
Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each ... Unknown localization key: "more"
Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines
Business & Marketing Across Cultures - Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras
Učebnice poskytuje systematický přístup k mezinárodnímu marketingu a obchodu s důrazem na kulturní rozdíly. Autoři nabízejí praktické rámce a propojení s experientálním x-culture projektem. Kniha je určena studentům i praktikům působícím v globálním prostředí.
- Praktické rámce pro mezinárodní obchodní strategie
- Propojení s reálným x-culture learning projektem
- Zaměření na kulturní sebereflexi a lokální znalosti
- Komplexní pokrytí komunikace, rozhodování a plánování
Objev podobné jako Business & Marketing Across Cultures - Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras
Practical Marketing for Your School Library - C. L. Mansfield
Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the library as an essential resource.Is your school library struggling to gain visibility within your school and community? Marketing Your School Library provides librarians with the strategies and tools needed to develop a comprehensive marketing plan that will raise awareness and drive student engagement and colleague collaboration. This practical, easy-to-implement guide goes beyond traditional library promotion to deliver innovative, low-cost ideas for creating standout newsletters, social media campaigns, and event-based programming that will position your library as an indispensable hub of learning and discovery within your school community. · Discover how to leverage data and feedback to understand your target audience and craft compelling messaging that resonates. · Master the art of visual branding to make your library pop, both online and in-person. · Utilize cost-effective digital marketing tactics to reach students, staff, and families where they are.· Build a calendar of engaging, curriculum-aligned library events and activities that get everyone excited about what your library has to offer.With this roadmap in hand, you''ll be empowered to transform your library into a vibrant, must-visit destination that elevates teaching ... Unknown localization key: "more"
Objev podobné jako Practical Marketing for Your School Library - C. L. Mansfield
Social Media Marketing - Mary Hanson-Roberts, Debra Zahay, Melissa Barker, Janna Parker, Donald I. Barker
Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today''s digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.
Objev podobné jako Social Media Marketing - Mary Hanson-Roberts, Debra Zahay, Melissa Barker, Janna Parker, Donald I. Barker
Vampires Don't Wear Polka Dots: A Graphix Chapters Book (The Adventures of the Bailey School Kids #1)
Třetí třída na Bailey Elementary je tak náročná, že všichni učitelé odešli. Nová učitelka paní Jeepersová se přistěhovala z Transylvánie do strašidelného domu a nosí záhadnou brož, která září zeleně jako její oči. Žáci začínají podezřívat, že by mohla být upír.
- Ideální pro začínající čtenáře ve věku 6-8 let
- Přehledné členění do panelů podporuje porozumění textu
- Zábavný a napínavý příběh s nezapomenutelnými postavami
- Kvalitní grafické zpracování od oceněné ilustrátorky
Objev podobné jako Vampires Don't Wear Polka Dots: A Graphix Chapters Book (The Adventures of the Bailey School Kids #1)
AI-Powered Content Marketing and SEO - Catherine Seda, Jenny Halasz
Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today’s AI-driven world. Key Topics Covered: Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adaptAI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithmsAuthenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising itEthical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policiesAI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt
Objev podobné jako AI-Powered Content Marketing and SEO - Catherine Seda, Jenny Halasz
Arena FUNDAMENTALS BOXER R Pánské koupací šortky, zelená, velikost
Pánské koupací šortky Arena FUNDAMENTALS BOXER R jsou vyrobeny z recyklovaného rychleschnoucího materiálu. Nabízejí praktické postranní kapsy a nastavitelný pas. Jsou vhodné pro plavání i volnočasové aktivity.
- Vyrobeno z recyklovaného rychleschnoucího materiálu
- Praktické postranní kapsy na drobnosti
- Nastavitelný elastický pas s tkaničkou
- Vnitřní síťová vložka pro větší pohodlí
Objev podobné jako Arena FUNDAMENTALS BOXER R Pánské koupací šortky, zelená, velikost
Marketing in Web 3.0 - Kingsnorth Simon
Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
Objev podobné jako Marketing in Web 3.0 - Kingsnorth Simon
3mk ochranná folie Silky Matt Privacy pro Redmi Note 13 Pro+
Tato matná ochranná fólie 3mk Silky Matt Privacy pro Redmi Note 13 Pro+ chrání soukromí tím, že zobrazuje obsah pouze pod úhlem 30°. Eliminuje odlesky a otisky prstů díky matnému povrchu a zvyšuje odolnost displeje. Instalace je jednoduchá pomocí mokré metody s přiloženým gelem.
- Chrání soukromí - obraz je viditelný pouze při přímém pohledu (úhel 30°)
- Matný povrch eliminuje odlesky a otisky prstů
- Zvyšuje odolnost displeje proti poškrábání až o 250%
- Snadná mokrá instalace s přiloženým gelem a náčiním
Objev podobné jako 3mk ochranná folie Silky Matt Privacy pro Redmi Note 13 Pro+
Halenka MICHAEL Michael Kors
Halenka z kolekce MICHAEL Michael Kors je vyrobena z tenké a nepružné tkaniny. Model je z jemného, vzdušného materiálu, který je ideální pro teplejší období. Jedná se o lehkou halenku s elegantním designem.
- Tenká a vzdušná látka pro pohodlí
- Jemný materiál vhodný na léto
- Stylový design z kolekce MICHAEL Michael Kors
- Nepružná tkanina drží tvar
Objev podobné jako Halenka MICHAEL Michael Kors
Tubbz kachnička malá Halloween - Michael Myers
TUBBZ Michael Myers je 5,5 cm vysoká sběratelská PVC figurka v podobě kachničky. Představuje ikonickou postavu z hororové série Halloween s charakteristickými detaily. Figurka není určena pro použití ve vodě.
- Autentický design s ikonickým nožem a chladným pohledem
- Kompaktní velikost 5,5 cm pro snadné vystavení
- Vyrobeno z kvalitního PVC pro dlouhou životnost
- Ideální doplněk pro sběratele hororové tematiky
Objev podobné jako Tubbz kachnička malá Halloween - Michael Myers
MAYBELLINE NEW YORK SuperStay Lumi-Matte lehký make-up pro dlouhotrvající efekt odstín 108 35 ml
Maybelline New York SuperStay Lumi-Matte je lehký make-up s dlouhotrvajícím efektem až 30 hodin. Poskytuje vrstvitelné krytí s matným vzhledem a jemným rozjasněním, přičemž odolává vodě, potu a otěru. Produkt je veganský, bez parfemace a neucpává póry.
- Až 30 hodinová výdrž s matným finishem
- Odolnost vůči vodě, potu a otěru
- Vegan složení bez parfemace
- Nezanechává ucpané póry
Objev podobné jako MAYBELLINE NEW YORK SuperStay Lumi-Matte lehký make-up pro dlouhotrvající efekt odstín 108 35 ml
Bobbi Brown Luxe Cashmere Matte Lipstick matná rtěnka odstín NoHo 3.5 g
Bobbi Brown Luxe Cashmere Matte Lipstick je matná rtěnka s vysokou pigmentací. Snadno se nanáší a poskytuje souvislé krytí s matným efektem. Dodává rtům plnější vzhled a je vhodná pro různé příležitosti.
- Vysoká pigmentace pro sytou barvu
- Matný efekt s cashmere pocitem
- Snadná aplikace pro přesné tvarování
- Dodává rtům plnější a zdravý vzhled
Objev podobné jako Bobbi Brown Luxe Cashmere Matte Lipstick matná rtěnka odstín NoHo 3.5 g
Alpina Rocket QV cool-grey matt (4003692314499)
Dámské cyklistické brýle Alpina Rocket QV s matně šedou obroučkou a černými skly. Nabízejí UV400 ochranu, samozatmavovací funkci a zvýšení kontrastu. Vhodné pro cyklistiku a další sportovní aktivity.
- Samozatmavovací skla s UV400 ochranou
- Zvýšení kontrastu pro lepší viditelnost
- Ochrana před větrem, sluncem a hmyzem
- Stylový dámský design v matně šedé barvě
Objev podobné jako Alpina Rocket QV cool-grey matt (4003692314499)
Digital Business - Annmarie Hanlon
Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK.  You can follow her updates ... Unknown localization key: "more"
Objev podobné jako Digital Business - Annmarie Hanlon
Na! Na! Na! Surprise Minis panenka 10 cm Michael Manchester Tlapka
Michael Manchester je 10cm panenka z řady Na! Na! Na! Surprise Minis, která je součástí série 12 postaviček. Panenka má pohyblivé klouby v ramenou a kyčlích, otáčecí hlavu a měkkou tvarovatelnou čepici. Balení obsahuje postavičku, outfit s měkkými ponožkami a překvapení s konfetami.
- Pohybující se klouby v ramenou a kyčlích pro hru
- Měkká a tvarovatelná huňatá čepice
- Kompletní balení s outfitem a překvapením
- Vhodné pro děti již od 5 let
Objev podobné jako Na! Na! Na! Surprise Minis panenka 10 cm Michael Manchester Tlapka
Tubbz kachnička Halloween Michael Myers (první edice)
Tubbz kachnička představuje Michaela Myerse z filmové série Halloween v humorném pojetí. Figurka je vyrobena z vinylu, měří 9 cm a je oficiálně licencována. Není určena pro použití ve vodě a je vhodná pro děti od 6 let.
- Oficiálně licencovaná figurka s autentickým designem
- Detailní zpracování charakteristických rysů postavy
- První edice s vysokou sběratelskou hodnotou
- Vyrobeno z kvalitního vinylového materiálu
Objev podobné jako Tubbz kachnička Halloween Michael Myers (první edice)
Michael Kors Pour Homme parfémovaná voda pro muže 30 ml
Michael Kors Pour Homme je parfémovaná voda pro muže s osvěžující citrusovou vůní doplněnou dřevitými a kořenitými tóny. Formát 30 ml je vhodný pro každodenní nošení. Vůně podporuje sebevědomí a je ideální pro aktivní muže.
- Svěží citrusová vůně osvěžující mysl
- Elegantní kombinace dřevitých a kořenitých tónů
- Vhodná pro každodenní nošení a dobrodružství
- Luxusní design a kvalitní zpracování
Objev podobné jako Michael Kors Pour Homme parfémovaná voda pro muže 30 ml
The Paris Mapguide - Michael Middleditch
The Paris Mapguide od Michaela Middleditche je oceněný průvodce kombinující ilustrované mapy s praktickými informacemi pro návštěvníky Paříže. Obsahuje podrobné seznamy památek, doporučení restaurací a nočního života spolu s plány metra a autobusových tras. Je navržen jako lehký a kompaktní průvodce vhodný pro každodenní nošení.
- Kombinuje ilustrované, snadno čitelné mapy s praktickými informacemi
- Lehký a tenký formát vhodný do kapsy nebo malé tašky
- Obsahuje podrobné seznamy muzeí, galerií, trhů a restaurací
- Zahrnuje plány metra, autobusových tras a měnič měn
Objev podobné jako The Paris Mapguide - Michael Middleditch
Contigo Termo lahev Transit 470 ml Matte Black
Termo lahev Contigo Transit 470 ml v matně černém provedení je určena pro každodenní použití na cesty. Disponuje technologií AUTOSEAL proti rozlití, vakuovou izolací THERMALOCK pro dlouhé udržení teploty a hygienickým víčkem CleanGuard. Je vyrobena z odolné nerezové oceli a nabízí snadné čištění.
- Technologie AUTOSEAL zajišťuje 100% ochranu proti rozlití.
- Vakuová izolace THERMALOCK udrží nápoj horký až 5 hodin a studený až 12 hodin.
- Hygienické víčko CleanGuard chrání pítko před bakteriemi a nečistotami.
- Odolná konstrukce z nerezové oceli 18/8 a víčko vhodné do myčky nádobí.
Objev podobné jako Contigo Termo lahev Transit 470 ml Matte Black
Stanley Termosklenka Stacking Tumbler 470 ml Matte Black Pebble
Termosklenka Stanley Stacking Tumbler o objemu 470 ml v matně černém provedení je vyrobena z nerezové oceli s vakuovou izolací. Umožňuje stohování a udrží nápoje studené nebo teplé po několik hodin. Je vhodná do myčky a dodává se s dlouhodobou zárukou.
- Dvoustěnná vakuová izolace udrží nápoje studené až 4 hodiny a teplé 45 minut.
- Možnost stohování více kusů šetří prostor při skladování a přepravě.
- Vyrobena z potravinářské nerezové oceli 18/8, odolná proti korozi a bez BPA.
- Vhodná do myčky nádobí a dodává se s 25letou zárukou.
Objev podobné jako Stanley Termosklenka Stacking Tumbler 470 ml Matte Black Pebble
NARS Matující make-up Soft Matte Complete (Foundation) 45 ml Vienna
Tekutý make-up NARS Soft Matte Complete poskytuje střední až plné krytí s matujícím efektem. Výrobek vydrží na pleti až 16 hodin, hydratuje a neucpává póry. Je vhodný pro dosažení dlouhotrvajícího matného vzhledu.
- Až 16hodinová výdrž
- Střední až plné krytí
- Matující efekt bez ucpávání pórů
- Hydratační složení
Objev podobné jako NARS Matující make-up Soft Matte Complete (Foundation) 45 ml Vienna
iSaprio Digital Palms 10 pro Samsung Galaxy S22 5G (digpal10-TPU3-S22-5G)
Tento zadní ochranný kryt z měkkého TPU materiálu chrání Samsung Galaxy S22 5G před poškozením. Kryt má přesné výřezy pro všechny konektory a ovládací prvky, což umožňuje plnohodnotné používání telefonu. Instalace je díky pružnosti materiálu velmi snadná.
- Vysoká odolnost proti poškození při pádu
- Měkký TPU materiál pro snadnou instalaci
- Přesné výřezy pro přístup ke všem konektorům a tlačítkům
- Příjemný povrch, který dobře drží v ruce
Objev podobné jako iSaprio Digital Palms 10 pro Samsung Galaxy S22 5G (digpal10-TPU3-S22-5G)
Red Dead Redemption 2 - Ultimate Edition - Xbox Digital (G3Q-00555)
Red Dead Redemption 2 - Ultimate Edition je digitální verze pokračování úspěšné westernové akční hry od Rockstar Games pro konzole Xbox. Edice obsahuje veškerý exkluzivní obsah příběhového módu ze Speciální edice včetně bonusových misí, vybavení a herních výhod. Hra je dostupná pro Xbox One S/X a Xbox Series X/S.
- Ultimátní edice obsahuje veškerý exkluzivní obsah ze Speciální edice včetně bonusových misí a vybavení.
- Okamžitý přístup k digitální verzi hry pro platformy Xbox One a Xbox Series X/S.
- Bonusové herní výhody jako peněžní bonusy, boosty a exkluzivní outfity a zbraně.
- Zahrnuje prémiového koně Black Chestnut Thoroughbred a Survivor Camp Theme.
Objev podobné jako Red Dead Redemption 2 - Ultimate Edition - Xbox Digital (G3Q-00555)
A jde se na to! - Michael Morris
Kniha Michaela Morrise nabízí praktické způsoby, jak přispívat k dobru Země a lidstva. Poskytuje alternativní řešení v hospodářství, finančnictví a vzdělávání s důrazem na vnitřní proměnu myšlení. Čtenář zde najde impulsy pro tvorbu nové reality skrze osobní zapojení.
- Praktický návod pro pozitivní změnu ve společnosti i osobním životě
- Komplexní pohled na současné globální proměny
- Inspirace pro vnitřní transformaci a nové úhly pohledu
- Propojení ekologických, sociálních a osobních témat
Objev podobné jako A jde se na to! - Michael Morris
How Not to Diet - Michael Greger
Kniha How Not to Diet od Michaela Gregera představuje vědecky podložený přístup k trvalému hubnutí založený na rostlinné stravě. Autor analyzuje příčiny obezity a nabízí praktické nástroje pro eliminaci tělesného tuku. Publikace identifikuje 21 faktorů urychlujících hubnutí a optimální kritéria výživy pro dlouhodobý úspěch.
- Založeno na vědeckých výzkumech a datech
- Praktické a proveditelné rady pro hubnutí
- Komplexní přístup zahrnující chronobiologii
- Trvalé řešení namísto dočasných diet
Objev podobné jako How Not to Diet - Michael Greger
Think Like Da Vinci - Michael Gelb
Kniha představuje sedm základních principů myšlení Leonarda da Vinciho a nabízí praktické způsoby, jak je aplikovat v každodenním životě. Obsahuje četná cvičení, příklady a ilustrace pro rozvoj kreativity, celomozkového myšlení a kontinuálního učení. Je určena všem, kteří chtějí naplnit svůj potenciál a dosáhnout osobní i profesionální renesance.
- Nové vydání s aktualizovaným úvodem autora
- Praktické techniky pro rozvoj kreativity a řešení problémů
- Inspirace renesančním myšlením pro moderní život
- Vhodné pro osobní i profesionální rozvoj
Objev podobné jako Think Like Da Vinci - Michael Gelb
Marketing - Michael Solomon, Greg Marshall, Bradley Barnes, Wendy Tabrizi, Vincent-Wayne Mitchell, Elnora Stuart
Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
Objev podobné jako Marketing - Michael Solomon, Greg Marshall, Bradley Barnes, Wendy Tabrizi, Vincent-Wayne Mitchell, Elnora Stuart
Marketing Management ISE - Greg Marshall, Mark Johnston
Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,†influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"
Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston