digital marketing fundamentals greg jarboe michael stebbins matt bailey

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"

Objev podobné jako Dynamic Digital Marketing - Dawn McGruer

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Analytics - Chuck Hemann, Ken Burbary

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Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awarenessDetermine the best-fit online markets for your unique brandAccess downloadable tools to put ideas into actionMeet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Objev podobné jako Digital Marketing For Dummies - Russ Henneberry, Ryan Deiss

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookÂ’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorÂ’s manual, test bank, and PowerPoint slides.

Objev podobné jako Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Objev podobné jako The Digital Marketing Planner - Annmarie Hanlon

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

Objev podobné jako B2B Marketing Fundamentals - Kate Mackie

Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.

Objev podobné jako The Digital Marketing Handbook - Kingsnorth Simon

Internet počas svojej evolúcie vytvoril niekoľko rôznych komunikačných kanálov, ktoré firmy môžu využívať pre svoju marketingovú komunikáciu. Okrem štandardných displejových formátov môžu byť marketingové správy na internete šírené aj prostredníctvom programatického nákupu, sociálnych sietí, internetových vyhľadávačov, produktových porovnávačov a katalógov, obsahového marketingu, natívnej reklamy, affiliate marketingu, emailovej komunikácie a mnoho ďalších. Široké možnosti komunikačných kanálov navyše disponujú benefitom personalizácie a hypercielenia, ktoré maximalizujú efekt vynaložených investícií na marketingovú komunikáciu. Kniha Digitálny marketing ponúka komlexný pohľad na internetové komunikačné kanály a pomáha čitateľovi identifikovať a manažovať tie najrelevantnejšie pre naplnenie komunikačných a ekonomických potrieb firmy.

Objev podobné jako Digitálny marketing - Martin Kuchta

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Objev podobné jako Digital Marketing for Travel Brands - Andy Headington

Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.

Objev podobné jako Digital Marketing in Practice - Hanne Knight, Lizette Vorster Larsen

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.

Objev podobné jako Digital Marketing Strategy - Kingsnorth Simon

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Twilight City may be home to the Minor Threats but they''re not the only down-on-their-luck super villains and heroes struggling to find their way. Legendary creators Matt Fraction, Mike Allred, Brian Michael Bendis, Soo Lee, Gail Simone, Gene Ha, Gerry Duggan and Mark Torres explore the super-crime-infested streets of Twilight to tell twisted tales of secrets, revenge, love, murder, second chances, and crab people. Featuring original stories and characters for Minor Threats fans new and old. If you only read one graphic novel about homunculus-faced mobsters this year, make it this one! Collects FROM THE WORLD OF MINOR THREATS: WELCOME TO TWILIGHT #1-#4.

Objev podobné jako From the World of Minor Threats: Welcome to Twilight Volume 1 - Brian Michael Bendis, Matt Fraction, Patton Oswalt

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each ... Unknown localization key: "more"

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the library as an essential resource.Is your school library struggling to gain visibility within your school and community? Marketing Your School Library provides librarians with the strategies and tools needed to develop a comprehensive marketing plan that will raise awareness and drive student engagement and colleague collaboration. This practical, easy-to-implement guide goes beyond traditional library promotion to deliver innovative, low-cost ideas for creating standout newsletters, social media campaigns, and event-based programming that will position your library as an indispensable hub of learning and discovery within your school community. · Discover how to leverage data and feedback to understand your target audience and craft compelling messaging that resonates. · Master the art of visual branding to make your library pop, both online and in-person. · Utilize cost-effective digital marketing tactics to reach students, staff, and families where they are.· Build a calendar of engaging, curriculum-aligned library events and activities that get everyone excited about what your library has to offer.With this roadmap in hand, you''ll be empowered to transform your library into a vibrant, must-visit destination that elevates teaching ... Unknown localization key: "more"

Objev podobné jako Practical Marketing for Your School Library - C. L. Mansfield

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today''s digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.

Objev podobné jako Social Media Marketing - Mary Hanson-Roberts, Debra Zahay, Melissa Barker, Janna Parker, Donald I. Barker

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today’s AI-driven world. Key Topics Covered: Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adaptAI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithmsAuthenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising itEthical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policiesAI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt

Objev podobné jako AI-Powered Content Marketing and SEO - Catherine Seda, Jenny Halasz

Pánské koupací šortky Arena FUNDAMENTALS BOXER R jsou vyrobeny z recyklovaného rychleschnoucího materiálu. Nabízejí praktické postranní kapsy a nastavitelný pas. Jsou vhodné pro plavání i volnočasové aktivity.

• Vyrobeno z recyklovaného rychleschnoucího materiálu
• Praktické postranní kapsy na drobnosti
• Nastavitelný elastický pas s tkaničkou
• Vnitřní síťová vložka pro větší pohodlí

Objev podobné jako Arena FUNDAMENTALS BOXER R Pánské koupací šortky, zelená, velikost

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

Objev podobné jako Marketing in Web 3.0 - Kingsnorth Simon

Tato matná ochranná fólie 3mk Silky Matt Privacy pro Redmi Note 13 Pro+ chrání soukromí tím, že zobrazuje obsah pouze pod úhlem 30°. Eliminuje odlesky a otisky prstů díky matnému povrchu a zvyšuje odolnost displeje. Instalace je jednoduchá pomocí mokré metody s přiloženým gelem.

• Chrání soukromí - obraz je viditelný pouze při přímém pohledu (úhel 30°)
• Matný povrch eliminuje odlesky a otisky prstů
• Zvyšuje odolnost displeje proti poškrábání až o 250%
• Snadná mokrá instalace s přiloženým gelem a náčiním

Objev podobné jako 3mk ochranná folie Silky Matt Privacy pro Redmi Note 13 Pro+

TUBBZ Michael Myers je 5,5 cm vysoká sběratelská PVC figurka v podobě kachničky. Představuje ikonickou postavu z hororové série Halloween s charakteristickými detaily. Figurka není určena pro použití ve vodě.

• Autentický design s ikonickým nožem a chladným pohledem
• Kompaktní velikost 5,5 cm pro snadné vystavení
• Vyrobeno z kvalitního PVC pro dlouhou životnost
• Ideální doplněk pro sběratele hororové tematiky

Objev podobné jako Tubbz kachnička malá Halloween - Michael Myers

Dámské cyklistické brýle Alpina Rocket QV s matně šedou obroučkou a černými skly. Nabízejí UV400 ochranu, samozatmavovací funkci a zvýšení kontrastu. Vhodné pro cyklistiku a další sportovní aktivity.

• Samozatmavovací skla s UV400 ochranou
• Zvýšení kontrastu pro lepší viditelnost
• Ochrana před větrem, sluncem a hmyzem
• Stylový dámský design v matně šedé barvě

Objev podobné jako Alpina Rocket QV cool-grey matt (4003692314499)

Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK.  You can follow her updates ... Unknown localization key: "more"

Objev podobné jako Digital Business - Annmarie Hanlon

Tubbz kachnička představuje Michaela Myerse z filmové série Halloween v humorném pojetí. Figurka je vyrobena z vinylu, měří 9 cm a je oficiálně licencována. Není určena pro použití ve vodě a je vhodná pro děti od 6 let.

• Oficiálně licencovaná figurka s autentickým designem
• Detailní zpracování charakteristických rysů postavy
• První edice s vysokou sběratelskou hodnotou
• Vyrobeno z kvalitního vinylového materiálu

Objev podobné jako Tubbz kachnička Halloween Michael Myers (první edice)

Michael Kors Pour Homme je parfémovaná voda pro muže s osvěžující citrusovou vůní doplněnou dřevitými a kořenitými tóny. Formát 30 ml je vhodný pro každodenní nošení. Vůně podporuje sebevědomí a je ideální pro aktivní muže.

• Svěží citrusová vůně osvěžující mysl
• Elegantní kombinace dřevitých a kořenitých tónů
• Vhodná pro každodenní nošení a dobrodružství
• Luxusní design a kvalitní zpracování

Objev podobné jako Michael Kors Pour Homme parfémovaná voda pro muže 30 ml

Termo lahev Contigo Transit 470 ml v matně černém provedení je určena pro každodenní použití na cesty. Disponuje technologií AUTOSEAL proti rozlití, vakuovou izolací THERMALOCK pro dlouhé udržení teploty a hygienickým víčkem CleanGuard. Je vyrobena z odolné nerezové oceli a nabízí snadné čištění.

• Technologie AUTOSEAL zajišťuje 100% ochranu proti rozlití.
• Vakuová izolace THERMALOCK udrží nápoj horký až 5 hodin a studený až 12 hodin.
• Hygienické víčko CleanGuard chrání pítko před bakteriemi a nečistotami.
• Odolná konstrukce z nerezové oceli 18/8 a víčko vhodné do myčky nádobí.

Objev podobné jako Contigo Termo lahev Transit 470 ml Matte Black

Termosklenka Stanley Stacking Tumbler o objemu 470 ml v matně černém provedení je vyrobena z nerezové oceli s vakuovou izolací. Umožňuje stohování a udrží nápoje studené nebo teplé po několik hodin. Je vhodná do myčky a dodává se s dlouhodobou zárukou.

• Dvoustěnná vakuová izolace udrží nápoje studené až 4 hodiny a teplé 45 minut.
• Možnost stohování více kusů šetří prostor při skladování a přepravě.
• Vyrobena z potravinářské nerezové oceli 18/8, odolná proti korozi a bez BPA.
• Vhodná do myčky nádobí a dodává se s 25letou zárukou.

Objev podobné jako Stanley Termosklenka Stacking Tumbler 470 ml Matte Black Pebble

Tento zadní ochranný kryt z měkkého TPU materiálu chrání Samsung Galaxy S22 5G před poškozením. Kryt má přesné výřezy pro všechny konektory a ovládací prvky, což umožňuje plnohodnotné používání telefonu. Instalace je díky pružnosti materiálu velmi snadná.

• Vysoká odolnost proti poškození při pádu
• Měkký TPU materiál pro snadnou instalaci
• Přesné výřezy pro přístup ke všem konektorům a tlačítkům
• Příjemný povrch, který dobře drží v ruce

Objev podobné jako iSaprio Digital Palms 10 pro Samsung Galaxy S22 5G (digpal10-TPU3-S22-5G)

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Objev podobné jako Marketing - Michael Solomon, Greg Marshall, Bradley Barnes, Wendy Tabrizi, Vincent-Wayne Mitchell, Elnora Stuart

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

For courses in digital circuits, digital systems (including design and analysis), digital fundamentals, digital logic, and introduction to computers Digital Fundamentals, Eleventh Edition, continues its long and respected tradition of offering students a strong foundation in the core fundamentals of digital technology, providing basic concepts reinforced by plentiful illustrations, examples, exercises, and applications. The text’s teaching and learning resources include an Instructor’s Manual, PowerPoint lecture slides, and Test Bank, as well as study resources for students. Teaching and Learning Experience: Provides a strong foundation in the core fundamentals of digital technology. Covers basic concepts reinforced by plentiful illustrations, examples, exercises, and applications. Offers a full-color design, effective chapter organization, and clear writing that help students grasp complex concepts.

Objev podobné jako Digital Fundamentals, Global Edition - Thomas Floyd

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Objev podobné jako Principles of Marketing for a Digital Age - Tuten Tracy L.

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Objev podobné jako Direct, Digital & Data-Driven Marketing - Lisa Spiller

A thrilling anthology of short stories from Star Trek Explorer magazine, collected for the first time!Featuring tales by Una McCormack, Gary Russell, Michael Carroll, John Peel, Chris Dows, Chris Cooper, and Greg Cox.This incredible collection features 14 illustrated stories starring iconic characters such as Will Riker, Benjamin Sisko, Jonathan Archer, and Kate Pulaski, plus fan-favourite alien enemies including the Borg.Stories included are:Control by John PeelA take starring Jonathan Archer and his loyal dog, Porthos.The Guardian by Gary RussellA prelude to the classic episode “What are Little Girls Made Of?” The Disavowed by Christopher CooperThe crew of the Enterprise lose all memory of William Riker! Paghabi by Chris DowsGuinan is invaded by a sinister force. Pulaski 2.0 by Greg CoxDoctor Katherine Pulaski experiences life as an android. The Expert by Gary RussellA family is torn apart when the Borg strike. Scramble by Greg CoxA return to the noir world of Dixon Hill The Mission by James SwallowEspionage runs rife aboard Deep Space 9. Things Can Only Get Better by Una McCormackKira Nerys and Garak discuss their opposing ideologies.  Frontier Medicine by Michael CarrollDoctor Julian Bashir embarks on a career defining adventure. By Special Request… by John PeelMiles OÂ’Brien and Julian ... Unknown localization key: "more"

Objev podobné jako Star Trek Explorer: "The Mission" and Other Stories - Carroll Michael, Cox Greg, James Swallow, Michael Collins, Gary Russell, Una McCormacková, Chris

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book''s clear four-part structure mirrors the industry''s most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: ''where are we now?'', ''where do we want to be?'', ''how will we get there?'' and finally: ''did we get there?'' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.The e-book offers a mobile experience ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing - John Sandford, Douglas Westerbeke, Matteo Montecchi, Essam Ibrahim

Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing. Ideally suited to advanced students of marketing, the book uses examples and ′real world′ case studies to illustrate and discuss major alternative and critical perspectives on the subject, enabling students to constructively question the conventional assumptions, concepts and models with which they are already familiar.  - Explains and debates key concepts in a clear, readable and concise manner. - Provides practical and innovative demonstrations of abstract and difficult concepts through classroom exercises and individual and group activities. - Includes a glossary of critical marketing terms. - Additional material on the companion website, including a full Instructor′s Manual and free access to full-text journal articles for students.

Objev podobné jako Marketing - Gavin Jack, Nick Ellis, Ming Lim, Michael Saren, Matthew Higgins, Mark Tadajewski, James Fitchett

Explore the Star Trek universe in this anthology of 14 fully illustrated short stories collected for the first time and including an adventure written by Walter Koenig who played Pavel Chekov in the original classic series and seven feature films.This incredible collection features stories starring iconic characters from Star Trek series including Star Trek: The Original Series, Star Trek: The Next Generation, Star Trek: Voyager, and Star Trek: Deep Space Nine. For the first time ever, the book will collect stories including characters from Star Trek: Discovery, Star Trek: The Animated Series, and Star Trek: Picard!Stories include:“Chekov’s Challenge” by Walter Koenig and Chris McAuley“Jack of Diamonds” by Una McCormack“The Trouble with Jones” by Greg Cox“Sundering” by David Mack“The Kellidian Kidnapping” by Keith R. A. Candido“A Dish Served Cold” by Chris Dows“Working Miracles” by Jake Black“Forewarned and Three-Armed” by Rich Handley“Academy Acquisition” by Jake Black“A Year to the Day I Saw Myself Die” by Michael Collins“See and Seen” by Peter Holmstrom“Lost and Founder” by David Mack“Work Worth Doing” by Keith R. A. Candido“Confirmation Bias” by Michael Dismuke

Objev podobné jako Star Trek Explorer: A Year to the Day That I Saw Myself Die and Other Stories - Keith R. A. DeCandido, Cox Greg, Michael Collins, David Mack, Una McCo

In 1825 the Stockton & Darlington Railway began operations as the world’s first public railway to be operated by steam. The first train, which opened the railway on 27 September, was drawn by the locomotive that became known as LOCOMOTION No.1.It is from this origin that all public railways the world over developed to become the driving force behind economic progress. The brief history that accompanied the locomotive’s preservation in 1857 was both inadequate and factually incorrect.In anticipation of the railway’s bicentenary, a major archival and archaeological study was initiated by the National Railway Museum to establish the true history of the locomotive both in service and during retirement.Compiled by experts Michael R. Bailey and Peter H. Davidson, this is the story revealed by the study, correcting and expanding the historical record for future generations of railway enthusiasts and historians.

Objev podobné jako LOCOMOTION No.1 - Michael R Bailey, Peter H. Davidson

The steam locomotive is a machine that has inspired imagination, innovation and invention from the time of its origination and continues to evoke passion in enthusiasts today. Here Michael R. Bailey, expertly and in fascinating detail, describes the development of the steam locomotive during its pioneering first half-century until 1850 by exploring the surviving locomotives that may be seen in Britain, Europe, and North and South America. In addition to surviving relics, he also takes a look at operable replicas, which fill many gaps in international collections, to provide continuity in this evolutionary story.Exploring in depth each example’s operational and preservation history, along with design characteristics, component materials and modifications made, no detail is left unmentioned. With unparalleled detail, incredibly stunning images and a list of museums housing all of the world’s oldest locomotives, this truly is a volume that no student of railway history should be without.

Objev podobné jako Loco Motion - Michael R Bailey

THE VOYAGE tells the story of Captain Jacoby, whose freighter ship is chartered by a group of Russians looking to get from Alaska back to Kamchatka. But when a ship mate gets butchered at sea, the captain and his crew must root out a monster while a vicious storm rages all around them. In Kamchatka, a leading Soviet scientist is abducted to work on the Kremlin''s new ultimate weapon - a Demogorgon! What the doctor''s captors didn''t count on was the resiliency of his children, who embark on a harrowing and perilous journey to find him. Their only hope of success is a retired but deadly KGB agent. Tomb of Ybwen is set in the aftermath of Bob Newby''s death. Will Byers, still grieving his friend, discovers a mysterious map left behind by Bob. He resolves to follow the clues despite an oncoming blizzard, and Mike, Dustin and Lucas rush to stop him. The ensuing treasure hunt leads somewhere they never could have expected! Also collected here are all three Stranger Things holiday specials! This action-packed volume features stories written by Michael Moreci, Greg Pak, Chris Roberson, and Keith Champagne and illustrated by Todor Hristov, Diego Galindo, ABEL, and Caio ... Unknown localization key: "more"

Objev podobné jako Stranger Things Omnibus Volume 2 (Graphic Novel) - Michael Moreci, Greg Pak, Chris Roberson

A STAR-STUDDED ANTHOLOGYEVENT!The bestselling, critically acclaimedTHE OLD GUARD, now a hit Netflix movie starring Charlize Theron, returnswith NEW stories by writers GREG RUCKA, LEANDRO FERNÁNDEZ,and an all-star lineup of guest creators, expanding the world of the immortalwarriors in shocking ways! Meet the immortals'' families, witnessnever-before-seen adventures, and discover the first appearance of a major newcharacter!Featuring writers BRIAN MICHAELBENDIS, KELLY SUE DeCONNICK, MATT FRACTION, VITA AYALA,JASON AARON, DAVID F. WALKER, and more, and artists VALENTINEDE LANDRO, NICOLA SCOTT, MICHAEL AVON OEMING, RAFAELALBUQUERQUE, MIKE HENDERSON, MATTHEW CLARK, KANO, andmore!Collects THE OLD GUARD: TALESTHROUGH TIME #1-6

Objev podobné jako The Old Guard: Tales Through Time - Brian Michael Bendis, Kelly Sue DeConnick, Greg Rucka, Vita Ayala