strategic marketing john sandford douglas westerbeke matteo montecchi essam ibrahim

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book''s clear four-part structure mirrors the industry''s most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: ''where are we now?'', ''where do we want to be?'', ''how will we get there?'' and finally: ''did we get there?'' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.The e-book offers a mobile experience ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing - John Sandford, Douglas Westerbeke, Matteo Montecchi, Essam Ibrahim

‘One of the great novelists of all time’ STEPHEN KING ‘One of the finest thriller series in existence. Sandford is superb - in a class of his own’ JOHN CONNOLLYLucas Davenport and Virgil Flowers team up to crack an unsolvable case in this thrilling new novel by #1 New York Times bestselling author John Sandford. When federal judge Alex Sand and his two young sons are shot in cold blood at their family home, the brutality of the murders leaves their wealthy St. Paul community reeling. There's no shortage of people with a vendetta against the judge, but the collapse of a major charitable donation he had planned complicates things further, leaving the money in limbo and all eyes on his grief-stricken widow. As public pressure mounts and both the local police force and the FBI hit one dead end after another, it isn't long before Lucas Davenport and Virgil Flowers are called in. The duo are determined to chase down every angle and every theory until they figure out who killed the Sands. But when they find themselves stonewalled by the most unlikely of forces, they begin to wonder if each misdirection might actually lead them closer to the ... Unknown localization key: "more"

Objev podobné jako Judgement Prey - John Sandford

The hunters become the hunted in this high-stakes Lucas Davenport and Virgil Flowers thriller from Number One bestselling author John Sandford. ‘We're going to murder people who need to be murdered.’ A group of vigilantes known only as ‘The Five’ are targeting the worst of society – rapists, murderers and thieves – and they use their unlimited resources to offset the damage done by those who they’ve killed, donating untraceable Bitcoin to charities and victims via the Dark Web. Soon, they are the most popular figures on social media . . . but their motives may not be entirely pure. After a woman is murdered in the Twin Cities, Virgil Flowers and Lucas Davenport are sent to investigate. The killings are smart and carefully choreographed, and with no apparent direct connection to the victims, The Five are virtually untraceable.If anyone can stop The Five, it will be Davenport and Flowers – but where will the trail lead them . . . PRAISE FOR JOHN SANDFORD AND THE PREY SERIES: ‘One of the great novelists of all time’ Stephen King ‘One of the finest thriller series in existence. Sandford is superb - in a class of his own’ John Connolly ‘A ... Unknown localization key: "more"

Objev podobné jako Righteous Prey - John Sandford

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A Lucas Davenport thriller by internationally bestselling novelist John Sandford"Don't worry, I'm just a sociopath. Like you. I'm not psychopath or anything." "How do you know I'm not a psychopath?" Attorney Carmel Loan is beautiful, intelligent, ambitious - and used to getting what she wants. When she becomes infatuated with fellow barrister Hale Allen, she isn't going to let a little thing like his being married get in the way. Through the contacts of an ex-client, she hires professional killer Clara Rinker to get rid of Allen's wife. Smart, attractive Rinker is the best hitwoman in the business - but things go wrong, and the shooting of a witness, a cop, brings DI Lucas Davenport onto the case. Carmel Loan and Clara Rinker must team up to clean up the loose ends - which includes getting Davenport off their backs by any means necessary . . .***READERS LOVE THE PREY SERIES*** 'John Sandford knows all there is to know about detonating the gut-level shocks of a good thriller' The New York Times Book Review ​ 'The best Lucas Davenport story so far. The man has a fine touch for outlaws' Stephen King on Golden Prey 'Sandford’s trademark blend of rough ... Unknown localization key: "more"

Objev podobné jako Certain Prey - John Sandford

A LUCAS DAVENPORT THRILLER BY GLOBAL BESTSELLING AUTHOR JOHN SANDFORD He knows how killers think. But what if this killer knows more? It's raining when psychiatrist Andi Manette leaves the parent-teacher meeting with her two daughters. She’s tired and distracted, so she doesn't notice the red van parked beside her, or the van door slide open. The last thing she does notice is the hand reaching out for her and her girls . . . Hours later, deputy chief Lucas Davenport stands in the car park holding a blood-stained shoe in his hand. He knows that this case will be difficult, but he’s got no idea that he might have met his match in a nemesis more intelligent – and more depraved – than any he has tracked before. A killer who knows more about mind games than even Davenport himself. Time is running out to find Andi and her daughters. Will this be the one case that Davenport can’t solve? Praise for John Sandford ‘A big, scary, suspenseful read and I loved every minute of it’ Stephen King ‘Delivers twists to the very last sentence’ Daily Mail ‘John Sandford knows all there is to know about detonating the gut-level ... Unknown localization key: "more"

Objev podobné jako Mind Prey - John Sandford

Virgil Flowers will have to watch his back – and his mouth – as he investigates a culture war turned deadly in this tense page-turner from the master of pulse-pounding thrillers. At the local state university, renowned Professor Quill goes to the library one night – and winds up dead. With no suspects, no prints, no murder weapon – not even a time of death – Virgil Flowers is brought in to investigate. Flowers discovers that, prior to his death, Quill had sparked a feud between two departments at the university. Each side carries their views to extremes, and Flowers soon realises he's dealing with people who, on this particular issue, are functionally crazy. Somewhere among this group of diametrically opposed zealots lurks a murderer. But with no leads, little evidence and the media breathing down his neck, can Flowers find him before he kills again?* * * Praise for John Sandford and the Virgil Flowers novels * * * 'John Sandford knows all there is to know about detonating the gut-level shocks of a good thriller' The New York Times Book Review 'Sandford has always been at the top of any list of great mystery writers. His writing and ... Unknown localization key: "more"

Objev podobné jako Bloody Genius - John Sandford

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices.Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals. With coverage of a wide range of marketing areas, the book also includes content on cutting-edge topics such as neuromarketing, providing students with a comprehensive introduction to using events as part of the marketing mix. Contains numerous international examples that showcase the variety of ways that events can be usedA wealth of images illustrate the theory, helping students to visualize ... Unknown localization key: "more"

Objev podobné jako Events as a Strategic Marketing Tool - Dorothe Gerritsen, Ronald van Olderen

Letty Davenport, the brilliant and tenacious adopted daughter of Lucas Davenport, takes the investigative reins in the newest thriller from #1 bestselling author John Sandford. “Sandford fans rejoice! Davenport next generation has arrived and Letty is exactly the kind of cool-eyed, smart-mouthed, lethally dangerous heroine we’ve been waiting for.” --Lisa Gardner, author of One Step Too FarBy age twenty-four, Letty Davenport has seen more action and uncovered more secrets than many law enforcement professionals. Now a recent Stanford grad with a master’s in economics, she’s restless and bored in a desk job for U.S. Senator Colles. Letty’s ready to quit, but her skills have impressed Colles, and he offers her a carrot: feet-on-the-ground investigative work, in conjunction with the Department of Homeland Security. Several oil companies in Texas have reported thefts of crude, Colles tells her. He isn’t so much concerned with the oil as he is with the money: who is selling the oil, and what are they doing with the profits? Rumor has it that a fairly ugly militia group might be involved. Colles wants to know if the money is going to them, and if so, what they’re planning. Letty is partnered with a DHS investigator, John ... Unknown localization key: "more"

Objev podobné jako Investigator - John Sandford

#1 New York Times bestselling author John Sandford's 'haunting, unforgettable, ice-blooded thriller' – first in the Lucas Davenport series! The killer was mad but brilliant. He left notes with every woman he killed. Rules of murder: Never have a motive. Never follow a discernible pattern. Never carry a weapon after it has been used...So many rules to his sick, violent games of death. But Lucas Davenport, the cop who’s out to get him, isn’t playing by the rules.***Praise for RULES OF PREY***'Terrifying... Sandford has crafted the kind of trimmed-to-the-bone thriller that is hard to put down… scary... intriguing... unpredictable' —Chicago Tribune 'Rules of Prey is so chilling that you’re almost afraid to turn the pages. So mesmerizing you cannot stop... A crackle of surprises' —*Carl Hiaasen 'Sleek and nasty... A big scary, suspenseful read, and I loved every minute of it' —Stephen King'A cop and a killer you will remember for a long, long time' —Robert B. Parker

Objev podobné jako Rules of Prey - John Sandford

Audiokniha: Jak proniknout do mysli sériového vraha. Audiokniha dle knižní předlohy úspěšného stejnojmenného seriálu. John Douglas, agent FBI, se na konci 70. let ve snaze pomoci rozvoji kriminalistiky odhodlal ponořit do psychologie vraždy a přiblížit se znepokojivě blízko skutečným netvorům. Pátral po některých z nejznámějších a nejsadističtějších zločinců naší doby: po vrazích, kteří nechvalně prosluli jako „Trailside Killer“ v San Franciscu nebo „Atlantský vrah dětí“. Desítky sériových vrahů konfrontoval, vedl s nimi rozhovory a zkoumal jejich psychiku – patřili mezi ně Charles Manson, Richard Speck a mnozí další. Studoval je – vstupoval do jejich myslí – aby pochopil jejich motivy. John Douglas je muž, který se stal předlohou legendárního filmového agenta FBI Jacka Crawforda v thrillerech Červený drak a Mlčení jehňátek, a muž, který předznamenal nový věk v behaviorální vědě a kriminálním profilování. John Douglas sloužil u policie přes dvacet let, a teprve když odešel ze služby, mohl konečně povyprávět svůj jedinečný příběh. Seriál Mindhunter, který vznikl na základě knihy, patří mezi jeden z nejsledovanějších a nejlépe hodnocených seriálů na ČSFD a podílel se na něm i známý režisér David Fincher (Sedm, Klub rváčů, Zodiac, Vetřelec 3). Autor: John Edward Douglas nastoupil k FBI v roce 1970. Na akademii ve ... Unknown localization key: "more"

Objev podobné jako Mindhunter - Mark Olshaker, John E. Douglas - audiokniha

The bestselling true story and inspiration behind the hit Netflix show, looking at how one underfunded FBI team became the first to explore the dark world of serial killers. 'John Douglas knows more about serial killers than anybody in the world' Jonathan Demme, director of The Silence of the Lambs John Douglas is a former FBI Special Agent and expert in criminal profiling and behavioural science. He made a career of looking evil in the eye - and understanding it. No wonder that he was the inspiration for Special Agent Jack Crawford in The Silence of the Lambs, as well as the film's consultant on the reality of serial killers. Now in Mindhunter, Dougals explains how he invented and established the practice of criminal profiling, submerging himself in the world of serial killers in a quest to understand why they killed, and to help prevent more innocent lives from being ended by future killers. Taking us on the journey of his serial crime unit developing from a derided two-bit operation in a dingy officer to one of the FBI's elite task forces, Douglas discusses some of the most terrible crimes of the age, including those of Jeffrey Dahmer, Charles Manson, ... Unknown localization key: "more"

Objev podobné jako Mindhunter - Mark Olshaker, John E. Douglas

Delve into chilling true crime cases with the legendary FBI criminal profiler and bestselling authors of Mindhunter, now a major Netflix drama. ‘John Douglas knows more about serial killers than anybody in the world’ Jonathan Demme, Director of The Silence of the Lambs John Douglas is the world's top pioneer and expert on criminal profiling. His lifelong work to understand and combat serial killers is legendary among law enforcement circles. Now, following up on his first book, Mindhunter, Douglas delves further into the criminal mind in a range of chilling new cases. Famously the inspiration for Special Agent Jack Crawford in The Silence of the Lambs, Douglas reveals the fascinating circumstance of each crime in detail as he explores the larger issues, from crime prevention and rehabilitation to the reasons behind escalating violence in society. Profiling suspects from OJ Simpson to the Unabomber, Journey Into Darkness explores the crimes of the century – as well as cases you've never heard of – with the peerless eye of one of the FBI's finest. Written with a unique insight into the criminal mind, this is a must-read for all true crime fans. Praise for Journey into Darkness and Mindhunter:‘John Dougals is the ... Unknown localization key: "more"

Objev podobné jako Journey Into Darkness - Mark Olshaker, John E. Douglas

***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need ... Unknown localization key: "more"

Objev podobné jako Greener Marketing - John Grant

Jak proniknout do mysli sériového vraha. Knižní předloha úspěšného stejnojmenného seriálu. John Douglas, agent FBI, se na konci 70. let ve snaze pomoci rozvoji kriminalistiky odhodlal ponořit do psychologie vraždy a přiblížit se znepokojivě blízko skutečným netvorům. Pátral po některých z nejznámějších a nejsadističtějších zločinců naší doby: po vrazích, kteří nechvalně prosluli jako „Trailside Killer“ v San Franciscu nebo „Atlantský vrah dětí“. Desítky sériových vrahů konfrontoval, vedl s nimi rozhovory a zkoumal jejich psychiku – patřili mezi ně Charles Manson, Richard Speck a mnozí další. Studoval je – vstupoval do jejich myslí – aby pochopil jejich motivy. John Douglas je muž, který se stal předlohou legendárního filmového agenta FBI Jacka Crawforda v thrillerech Červený drak a Mlčení jehňátek, a muž, který předznamenal nový věk v behaviorální vědě a kriminálním profilování. John Douglas sloužil u policie přes dvacet let, a teprve když odešel ze služby, mohl konečně povyprávět svůj jedinečný příběh. Seriál Mindhunter, který vznikl na základě této knihy, patří mezi jeden z nejsledovanějších a nejlépe hodnocených seriálů na ČSFD a podílel se na něm i známý režisér David Fincher (Sedm, Klub rváčů, Zodiac, Vetřelec 3).

Objev podobné jako Mindhunter – Lovci myšlenek - Mark Olshaker, John E. Douglas

‘John Douglas is the FBI''s pioneer and master of investigative profiling’ Patricia CornwellGET INSIDE THE MINDS OF PSYCHOPATHS WITH THE GODFATHER OF CRIMINAL PROFILINGIn The Killer Across the Table, legendary FBI criminal profiler and number one bestselling author John Douglas delves deep into the lives and crimes of four complex predatory killers, offering never-before-revealed details about his profiling process and divulging the strategies used to crack some of his most challenging cases.In this riveting work of true crime, Douglas spotlights four very different criminals he’s confronted over the course of his career, and explains how they helped him to put together the puzzle of how psychopaths and predators think.Taking us inside the interrogation room and demonstrating the unique techniques he uses to understand the workings of the most terrifying and incomprehensible minds, The Killer Across the Table is an unputdownable journey into the darkest reaches of criminal profiling and behavioural science from a man who knows serial killers better than anyone else.As Douglas says:‘If you want to understand the artist, look at his art.’If you want to understand what makes a murderer, start here.

Objev podobné jako The Killer Across the Table - Mark Olshaker, John E. Douglas

Jak proniknout do mysli sériového vraha. Knižní předloha úspěšného stejnojmenného seriálu. John Douglas, agent FBI, se na konci 70. let ve snaze pomoci rozvoji kriminalistiky odhodlal ponořit do psychologie vraždy a přiblížit se znepokojivě blízko skutečným netvorům. Pátral po některých z nejznámějších a nejsadističtějších zločinců naší doby: po vrazích, kteří nechvalně prosluli jako „Trailside Killer“ v San Franciscu nebo „Atlantský vrah dětí“. Desítky sériových vrahů konfrontoval, vedl s nimi rozhovory a zkoumal jejich psychiku – patřili mezi ně Charles Manson, Richard Speck a mnozí další. Studoval je – vstupoval do jejich myslí – aby pochopil jejich motivy. John Douglas je muž, který se stal předlohou legendárního filmového agenta FBI Jacka Crawforda v thrillerech Červený drak a Mlčení jehňátek, a muž, který předznamenal nový věk v behaviorální vědě a kriminálním profilování. John Douglas sloužil u policie přes dvacet let, a teprve když odešel ze služby, mohl konečně povyprávět svůj jedinečný příběh. Seriál Mindhunter, který vznikl na základě této knihy, patří mezi jeden z nejsledovanějších a nejlépe hodnocených seriálů na ČSFD a podílel se na něm i známý režisér David Fincher (Sedm, Klub rváčů, Zodiac, Vetřelec 3).

Objev podobné jako Mindhunter – Lovci myšlenek (poškozená) - Mark Olshaker, John E. Douglas

Kniha přináší komplexní přehled nástrojů a technik strategického řízení a marketingu v reakci na současné globální výzvy a trendy vyvolané globalizací, pandemiemi, politicko-ekonomickou situací a dalšími příčinami. V novém vydání autoři věnují větší pozornost udržitelnému rozvoji a reagují na změny probíhající všude kolem nás – na vliv nových technologií a s nimi spojeného průmyslu 4.0 a umělé inteligence. V návaznosti na tyto změny se mění i marketing a na výsluní se dostávají tzv. digitální marketing a zákaznická oddělení.Výklad pokrývá všechna témata strategického marketingu v logické návaznosti: od vysvětlení podstaty strategického řízení firem přes jednotlivé etapy strategického řídicího procesu až po propojení strategického řízení se strategickým marketingem. Autoři vycházejí ze svých praktických zkušeností z dlouholeté pedagogické i profesní praxe.Publikace je určena vlastníkům firem, manažerům, marketingovým pracovníkům, studentům vysokých škol a MBA programů a všem zájemcům, kteří se chtějí blíže seznámit se strategickým marketingem.

Objev podobné jako Strategický marketing - Strategie a trendy - Dagmar Jakubíková, Petr Janeček

From the New York Times Best-Selling Author John Douglas Comes a Story of True Crime That Reads Like Fiction Inside the Mind of BTK tells the incredible true story of how FBI profiler John Douglas tracked and participated in the hunt for one of the most notorious serial killers in U.S. history.

Objev podobné jako Inside the Mind of BTK - John E. Douglas, Johnny Dodd

The legendary FBI criminal profiler and international bestselling author of Mindhunter and The Killer Across the Table returns with this timely, relevant book that goes to the heart of extremism and domestic terrorism, examining in-depth his chilling pursuit of, and eventual prison confrontation with Joseph Paul Franklin, a White Nationalist serial killer and one of the most disturbing psychopaths he has ever encountered.Worshippers stream out of an Midwestern synagogue after sabbath services, unaware that only a hundred yards away, an expert marksman and avowed racist, antisemite and member of the Ku Klux Klan, patiently awaits, his hunting rifle at the ready.  The October 8, 1977 shooting was a forerunner to the tragedies and divisiveness that plague us today. John Douglas, the FBI’s pioneering, first full-time criminal profiler, hunted the shooter—a white supremacist named Joseph Paul Franklin, whose Nazi-inspired beliefs propelled a three-year reign of terror across the United States, targeting African Americans, Jews, and interracial couples. In addition, Franklin bombed the home of Jewish leader Morris Amitay, shot and paralyzed Hustler magazine publisher Larry Flynt, and seriously wounded civil rights leader Vernon Jordan. The fugitive supported his murderous spree robbing banks in five states, from Georgia to Ohio. Douglas ... Unknown localization key: "more"

Objev podobné jako The Killer's Shadow - Mark Olshaker, John E. Douglas

Effective school leadership is effective leadership, regardless of where it occurs In March 2020, there was no manual for leading schools and school systems during a pandemic. School leaders had to figure things out as the crisis unfolded. But starting now, leaders have the opportunity to prepare for leading schools through distance learning with purpose and intent—using what works best to accelerate students’ learning all the while maintaining an indelible focus on equity. Harnessing the insights and experience of renowned educators Douglas Fisher, Nancy Frey, and John Hattie, The Distance Learning Playbook for School Leaders applies the wisdom and evidence of the VISIBLE LEARNING® research to understand what works best. Spanning topics from school climate at a distance, leader credibility, care for self and colleagues, instructional leadership teams, stakeholder advisory groups, and virtual visibility, this comprehensive playbook details the research- and evidence-based strategies school leaders can mobilize to lead the delivery of high-impact learning in an online, virtual, and distributed environment. This powerful guide includes: Actionable insights and hands-on steps for each module to help school leaders realize the evidence-based leadership practices that result in meaningful learning in a distance environment Discussion of equity challenges associated with distance learning, along ... Unknown localization key: "more"

Objev podobné jako The Distance Learning Playbook for School Leaders - John Hattie, Douglas Fisher, Nancy Frey, Dominique Smith

Effective teaching is effective teaching, no matter where it occursThe pandemic teaching of mid-2020 was not really distance learning, but rather crisis teaching. But starting now, teachers have the opportunity to prepare for distance learning with purpose and intent—using what works best to accelerate students’ learning all the while maintaining an indelible focus on equity.Harnessing the insights and experience of renowned educators Douglas Fisher, Nancy Frey, and John Hattie, The Distance Learning Playbook applies the wisdom and evidence of VISIBLE LEARNING® research to understand what works best with distance learning. Spanning topics from teacher-student relationships, teacher credibility and clarity, instructional design, assessments, and grading, this comprehensive playbook details the research- and evidence-based strategies teachers can mobilize to deliver high- impact learning in an online, virtual, and distributed environment.This powerful guide includes: Learning Intentions and Success Criteria for each module to track your own learning and model evidence-based teacher practices for meaningful learning A diversity of instructional approaches, including direct instruction, peer learning, and independent work that foster student self-regulation and move learning to deep and transfer levels Discussion of equity challenges associated with distance learning, along with examples of how teachers can work to ensure that equity gains that have ... Unknown localization key: "more"

Objev podobné jako The Distance Learning Playbook, Grades K-12 - John Hattie, Douglas Fisher, Nancy Frey

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy & Management - Diane M. Phillips

Qualitative Research: Analyzing Life, Second Edition presents a fresh approach to teaching and learning qualitative methods for social inquiry—one that focuses on analysis from the very beginning of the text. By exploring qualitative research through a unique analytic lens, then cumulatively elaborating on methods in each successive chapter, this innovative work cultivates a skill set and literacy base that prepares readers to work strategically with empirical materials in their own fieldwork. Johnny Saldaña and Matt Omasta combine clear, accessible writing and analytic insight to show that analysis, in its broadest sense, is a process undertaken throughout the entire research experience. The Second Edition provides a number of updates including more on digital materials and methods, including sentiment analysis of social media data, and ethics in social media research. Resources for instructors and students are available on a website to accompany the book.

Objev podobné jako Qualitative Research - Johnny Saldana, Matt Omasta

We are in this together and will get through this together  Parent involvement has always been a vital part of any child’s education, but the pandemic and resulting remote instruction require that parents and educators partner at a deeper level.  Following the tremendous success of The Distance Learning Playbook, K-12, education authorities Doug Fisher, Nancy Frey, and John Hattie have teamed up with New York Times bestselling author and parenting expert Rosalind Wiseman to bring you the consummate guide to support your child′s academic, social, and emotional development in any learning environment – while not overwhelming you in the process.  This essential guide will arm you with the tools and insight to Create an environment conducive to learning, establish routines, and most importantly, take care of yourself and your child Maximize the time you spend supporting learning by focusing on what is proven to work best in education Help your child develop the cognitive attitudes and habits that foster creativity, critical thinking, and increased responsibility for their learning Support the development of your child’s social and emotional learning skills, including the ability to navigate social interactions, build friendships, and regulate emotions at a time when they have ... Unknown localization key: "more"

Objev podobné jako The Distance Learning Playbook for Parents - John Hattie, Douglas Fisher, Nancy Frey, Rosalind Wiseman

Kožený řemínek z telecí kůže o šířce 16 mm určený pro hodinky Aviator Douglas Moonflight, konkrétně model V.1.33.0.257.4. Výměna je díky technickému řešení velmi jednoduchá. Řemínek má lesklou sponu.

• Vyrobeno z kvalitní telecí kůže
• Snadná výměna bez potřeby hodináře
• Elegantní lesklá spona
• Perfektní fit pro model V.1.33.0.257.4

Objev podobné jako Růžový kožený řemínek Aviator pro Douglas Moonflight V.1.33.0.257.4 - lesklá spona

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for ... Unknown localization key: "more"

Objev podobné jako Strategic Market Management - David A. Aaker, Christine Moorman

Tato matná ochranná fólie 3mk Silky Matt Privacy pro Redmi Note 13 Pro+ chrání soukromí tím, že zobrazuje obsah pouze pod úhlem 30°. Eliminuje odlesky a otisky prstů díky matnému povrchu a zvyšuje odolnost displeje. Instalace je jednoduchá pomocí mokré metody s přiloženým gelem.

• Chrání soukromí - obraz je viditelný pouze při přímém pohledu (úhel 30°)
• Matný povrch eliminuje odlesky a otisky prstů
• Zvyšuje odolnost displeje proti poškrábání až o 250%
• Snadná mokrá instalace s přiloženým gelem a náčiním

Objev podobné jako 3mk ochranná folie Silky Matt Privacy pro Redmi Note 13 Pro+

Dámské cyklistické brýle Alpina Rocket QV s matně šedou obroučkou a černými skly. Nabízejí UV400 ochranu, samozatmavovací funkci a zvýšení kontrastu. Vhodné pro cyklistiku a další sportovní aktivity.

• Samozatmavovací skla s UV400 ochranou
• Zvýšení kontrastu pro lepší viditelnost
• Ochrana před větrem, sluncem a hmyzem
• Stylový dámský design v matně šedé barvě

Objev podobné jako Alpina Rocket QV cool-grey matt (4003692314499)

John Kennedy Jr.’s creative director for George magazine presents “a vivid portrait of JFK Jr. that only a select few have ever seen, offering a touching and honest tribute to John’s legacy” (BookReporter.com).If George magazine was about “not just politics as usual,” a day at the office with John F. Kennedy Jr. was not just business as usual. John handpicked Creative Director Matt Berman to bring his vision for a new political magazine to life. Through marathon nights leading up to George’s launch; extraordinary meetings with celebrities including Barbra Streisand, Robert De Niro, and Demi Moore; and jokes at each other’s expense, Matt developed a wonderfully collaborative and fun-loving relationship with America’s favorite son. They were an unlikely team: the poised, charismatic scion of a beloved political family and the shy, self-deprecating, artistic kid. Yet they became close friends and confidants. In this warm, funny, and intimate book, Matt remembers his brilliant friend and colleague—John’s approach to work, life, and fame, and most of all, his ease and grace, which charmed those around him. More than any book before it, JFK Jr., George, & Me reveals the friendly, witty, down-to-earth guy the paparazzi could never capture. Matt opens the doors ... Unknown localization key: "more"

Objev podobné jako JFK Jr., George, & Me - Matt Berman

John Deere Gator je detailně zpracovaný model v měřítku 1:16 z plastu. Vozidlo je multifunkční a vhodné pro hru na stavbách, v lese nebo v zemědělství. Je kombinovatelné s figurkami Bworld a obsahuje sklápěcí valník, volant a tažné zařízení.

• Detailně zpracovaný model v měřítku 1:16
• Multifunkční vozidlo pro různé scénáře hry
• Kombinovatelné s figurkami Bworld
• Vhodné pro děti od 4 let

Objev podobné jako Bruder 02491 John Deere Gator

Tubbz kachnička představuje miniaturu Johna Wicka v měřítku 5,5 cm s detailním provedením včetně černého obleku. Figurka je určena výhradně pro sběratelské a dekorativní účely. Není vhodná pro použití ve vodě nebo jako hračka.

• Miniaturní detailní zpracování postavy (5,5 cm)
• Věrné zachycení ikonického vzhledu Johna Wicka
• Ideální sběratelský kousek pro fanoušky
• Stylový dekorativní prvek do interiéru

Objev podobné jako Tubbz kachnička malá - John Wick

Model John Deere Gator od Bruder v měřítku 1:16 je detailně zpracovaná plastová hračka pro děti od 4 let. Vozidlo obsahuje funkční prvky jako sklápěcí valník, volant a tažné zařízení a je dodáváno s figurkou řidiče. Je vhodné pro různé typy herních scénářů včetně zemědělství, lesnictví a stavebnictví.

• Detailní model v měřítku 1:16 s vysokou věrností
• Multifunkční vozidlo vhodné pro různé scénáře hry (stavba, les, zemědělství)
• Obsahuje figurku řidiče a je kompatibilní s dalšími figurkami
• Funkční prvky: sklápěcí valník, volant, tažné zařízení

Objev podobné jako Bruder 02490 John Deere Gator s řidičem

Stavebnice LEGO Technic Kombajn John Deere 1470H obsahuje 117 dílků a je určena pro děti od 7 let. Model disponuje otáčivým ramenem, otevíracím drapákem na klády a pružícím podvozkem. Stavbu usnadňuje interaktivní návod v aplikaci LEGO Builder.

• Autentický model kombajnu John Deere s funkčními prvky
• Interaktivní 3D návod v aplikaci LEGO Builder usnadňuje stavění
• Vysoká pohyblivost díky otáčivému rameni a otevíracímu drapáku
• Odolný design s pružícím podvozkem pro realistickou hru

Objev podobné jako LEGO® 42218 Kombajn John Deere 1470H

Termo lahev Contigo Transit 470 ml v matně černém provedení je určena pro každodenní použití na cesty. Disponuje technologií AUTOSEAL proti rozlití, vakuovou izolací THERMALOCK pro dlouhé udržení teploty a hygienickým víčkem CleanGuard. Je vyrobena z odolné nerezové oceli a nabízí snadné čištění.

• Technologie AUTOSEAL zajišťuje 100% ochranu proti rozlití.
• Vakuová izolace THERMALOCK udrží nápoj horký až 5 hodin a studený až 12 hodin.
• Hygienické víčko CleanGuard chrání pítko před bakteriemi a nečistotami.
• Odolná konstrukce z nerezové oceli 18/8 a víčko vhodné do myčky nádobí.

Objev podobné jako Contigo Termo lahev Transit 470 ml Matte Black

Termosklenka Stanley Stacking Tumbler o objemu 470 ml v matně černém provedení je vyrobena z nerezové oceli s vakuovou izolací. Umožňuje stohování a udrží nápoje studené nebo teplé po několik hodin. Je vhodná do myčky a dodává se s dlouhodobou zárukou.

• Dvoustěnná vakuová izolace udrží nápoje studené až 4 hodiny a teplé 45 minut.
• Možnost stohování více kusů šetří prostor při skladování a přepravě.
• Vyrobena z potravinářské nerezové oceli 18/8, odolná proti korozi a bez BPA.
• Vhodná do myčky nádobí a dodává se s 25letou zárukou.

Objev podobné jako Stanley Termosklenka Stacking Tumbler 470 ml Matte Black Pebble

Přepravník na dřevo John Deere od firmy Bruder je detailně zpracovaný plastový model v měřítku 1:16. Disponuje funkčním chapadlem pro 4 klády, otočným ramenem 360° a otevíratelnou kabinou. Hračka je vhodná pro děti od 3 let a je kombinovatelná s figurkami Bworld.

• Detailně zpracovaný model v měřítku 1:16 od německé firmy Bruder
• Funkční chapadlo pojme až 4 klády a má otočné rameno 360°
• Kombinovatelný s figurkami Bworld pro rozšíření hry
• Otevíratelná kabina s dveřmi a realistické pryžové pneumatiky

Objev podobné jako Bruder 02133 Přepravník na dřevo John Deere

Traktor Bonnie je šroubovací hračka pro děti od 3 let, která rozvíjí motorické schopnosti. Sada obsahuje traktor s přívěsem a kravičku na kolečkách. Všechny části jsou z plastu s bezpečnými zaoblenými hranami.

• Rozvíjí jemnou motoriku a koordinaci prostřednictvím šroubování
• Bezpečný design se zaoblenými hranami pro děti od 3 let
• Možnost kombinace s dalšími hračkami z řady Tomy John Deere
• Pohyblivá kolečka traktoru i kravičky pro snadné tlačení

Objev podobné jako Tomy John Deere Kids Postav si kamaráda - traktor Bonnie

Tubbz kachnička představuje postavu Johnnyho Castle z filmu Hříšný tanec v humorném pojetí. Figurka je vyrobena z vinylu a měří 9 cm na výšku. Jedná se o oficiálně licencovaný sběratelský předmět první edice.

• Oficiálně licencovaná figurka postavy Johnny Castle
• Detailní zpracování a věrné provedení
• První edice pro sběratele
• Vyrobeno z kvalitního vinylového materiálu

Objev podobné jako Tubbz kachnička Hříšný tanec - Johnny Castle (první edice)

Model John Deere Gator XUV 855D v měřítku 1:16 je detailní replika univerzálního terénního vozidla. Vyrábí se z odolných plastů a obsahuje funkční prvky jako sklopnou ložnou plochu a závěs. Je vhodný pro hru dětí v interiéru i exteriéru.

• Realistický detail: Otevírací dveře zavazadlového prostoru, sklopná ložná plocha a závěs pro přívěs.
• Vysoká odolnost: Vyrobeno z kvalitních, nerozbitných plastů, okna kabiny z průhledného odolného materiálu.
• Univerzální použití: Vhodné pro hru doma i venku, věrný model všestranného pracovního vozidla v měřítku 1:16.

Objev podobné jako Bruder John Deere Gator XUV 855D, 22,6 x 11,3 x 14 cm

Traktor BRUDER 3150 Farmer John Deere kombinuje nízkou hmotnost s vysokým výkonem. Model obsahuje realistické prvky jako otevírací kapotu a dveře. Díky kyvadlové nápravě a prodloužení řízení zajišťuje pohodlnou jízdu.

• Realistické detaily včetně otevírací kapoty a dveří
• Vynikající ovladatelnost díky vestavěné kyvadlové nápravě
• Kompatibilita s přívěsy ze zemědělské řady BRUDER
• Možnost přepravy postav bworld v kabině

Objev podobné jako Bruder 3150 Farmer traktor John Deere

Bruder 2032 Balíkovač John Deere je detailně zpracovaný plastový model v měřítku 1:16. Model je kombinovatelný s traktory řady 2000 a 3000 a je vhodný pro děti od 4 let. Výrobek obsahuje jeden balík a pochází z Německa.

• Detailně zpracovaný model značky Bruder
• Kombinovatelný se všemi traktory řady 2000 a 3000
• Vhodný pro děti již od 4 let
• Kvalitní německý plastový materiál

Objev podobné jako Bruder 2032 Balíkovač s baličkou John Deere

Model traktoru John Deere 5115M v měřítku 1:16 od značky Bruder nabízí realistické detaily a funkce. Hračka obsahuje posuvnou střechu, otevíratelnou kapotu motoru, odnímatelné čelní závaží a říditelnou přední nápravu. Je kompatibilní s příslušenstvím jako čelní nakladače a figurkami Bworld.

• Detailně zpracovaný model v měřítku 1:16 s vysokou funkčností
• Možnost ovládání přes střešní otvor s prodlouženým volantem
• Kombinovatelnost s příslušenstvím (nakladače, valníky) a figurkami Bworld
• Robustní konstrukce z ABS plastu vhodná pro děti od 3 let

Objev podobné jako Bruder 2106 Traktor John Deere 5115M

Traktor John Deere 7R 350 je detailně zpracovaný model v měřítku 1:16 z vysoce kvalitního ABS plastu. Disponuje řiditelnou přední nápravou, otevíratelnou kapotou motoru a dveřmi, standardním závěsným zařízením a možností připojení příslušenství. Je vhodný pro děti od 3 let a kombinovatelný s figurkami Bworld.

• Vysoce kvalitní ABS plast s lesklým povrchem bez otřepů a přetoků
• Řiditelná přední off-road náprava a otevíratelná kapota motoru i dveře
• Možnost připojení nakladačů, valníků a kombinace s figurkami Bworld
• Ovládání pomocí volantu nebo prodlouženého volantu přes střešní otvor

Objev podobné jako Bruder 3150 John Deere 7R 350

Přívěs balíkovač slámy Bruder 02017 je detailní model v měřítku 1:16. Vyroben je z plastu německou firmou Bruder a obsahuje funkční sklopnou rampu. Model je určen pro děti od 3 let a lze jej připojit k traktorům John Deere.

• Detailně zpracovaný model v měřítku 1:16
• Funkční sklopná zadní rampa pro manipulaci s balíky
• Vyrobeno z kvalitního plastu v Německu
• Kompatibilní s traktory John Deere (prodává se samostatně)

Objev podobné jako Bruder 02017 Balíkovač slámy John Deere

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"

Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing – the evolution, theories, concepts, and the external environment – that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment. Covering key topics such as the customer journey, branding, value co-creation and servitization, and with a wide range of case studies, this is an essential text for students at both undergraduate and post-graduate level.

Objev podobné jako Essential B2B Marketing Strategies - Ibrahim Sirkeci, Pravin Balaraman, Naushaba Chowdhury, Jonathan Liu, Jonathan A.J. Wilson

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.   Â

Objev podobné jako Marketing Communications - John Egan