events as a strategic marketing tool dorothe gerritsen ronald van olderen

Events have come to play an ever-growing role in marketing; by connecting products and services with experiences and vice versa, producers can create important added value. Events as a Strategic Marketing Tool, 2nd edition describes how events can be used as a strategic tool in marketing practices.Fully updated and with new case studies throughout, this second edition reviews the way organizations use events to connect with their visitors. It covers the development of the experience economy, the steps from strategy to concept, event design and touchpoints. It also considers the areas of marketing within which experiences play a role, such as branding, relationship marketing and city marketing. Concluding with a chapter on effect measurement and evaluation, and including a wealth of internationally relevant examples, the book gives a thorough insight into the way events can help reach strategic marketing goals. With coverage of a wide range of marketing areas, the book also includes content on cutting-edge topics such as neuromarketing, providing students with a comprehensive introduction to using events as part of the marketing mix. Contains numerous international examples that showcase the variety of ways that events can be usedA wealth of images illustrate the theory, helping students to visualize ... Unknown localization key: "more"

Objev podobné jako Events as a Strategic Marketing Tool - Dorothe Gerritsen, Ronald van Olderen

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book''s clear four-part structure mirrors the industry''s most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: ''where are we now?'', ''where do we want to be?'', ''how will we get there?'' and finally: ''did we get there?'' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.The e-book offers a mobile experience ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing - John Sandford, Douglas Westerbeke, Matteo Montecchi, Essam Ibrahim

botník na boty Astat Light Mocha
kuchyňská police Asya White 63,6 cm
Alexander Shorokhoff 24 Big Date AS.BD02-SfH5
LEGO Disney Princess Asha domek pro holčičky
stavebnice LEGO Disney Princezna Asha s figurkami
LEGO Disney Asha Sakina Sabino Hvězda figurky
Disney Přání panenka Asha s Valentinem
Mattel panenka Asha a kamarád Valentino
panenka Asha fialové šaty Valentino žlutý obleček
drobné příslušenství k panence Asha
ventilátor s režimem spánku a přirozeného vánku
černé zrcadlo Vanomi 52x89 cm
zrcadlo Vanomi Black pro ložnici
univerzální plachta pro SUV a VAN
ventilátor s režimem přírodního vánku
Le Toy Van přebalovací taška s příslušenstvím

Kniha přináší komplexní přehled nástrojů a technik strategického řízení a marketingu v reakci na současné globální výzvy a trendy vyvolané globalizací, pandemiemi, politicko-ekonomickou situací a dalšími příčinami. V novém vydání autoři věnují větší pozornost udržitelnému rozvoji a reagují na změny probíhající všude kolem nás – na vliv nových technologií a s nimi spojeného průmyslu 4.0 a umělé inteligence. V návaznosti na tyto změny se mění i marketing a na výsluní se dostávají tzv. digitální marketing a zákaznická oddělení.Výklad pokrývá všechna témata strategického marketingu v logické návaznosti: od vysvětlení podstaty strategického řízení firem přes jednotlivé etapy strategického řídicího procesu až po propojení strategického řízení se strategickým marketingem. Autoři vycházejí ze svých praktických zkušeností z dlouholeté pedagogické i profesní praxe.Publikace je určena vlastníkům firem, manažerům, marketingovým pracovníkům, studentům vysokých škol a MBA programů a všem zájemcům, kteří se chtějí blíže seznámit se strategickým marketingem.

Objev podobné jako Strategický marketing - Strategie a trendy - Dagmar Jakubíková, Petr Janeček

Stolní lampa Dorothea od Rabaluxu kombinuje kov a sklo pro trvanlivý design. Vhodná je pro vnitřní suché prostory s krytím IP20 a využívá světelné zdroje s paticí E14 do 40 W. Slouží jako dekorativní i funkční osvětlení, například pro čtení.

• Kombinace kovu a skla zajišťuje dlouhou životnost a odolnost.
• Poskytuje funkční osvětlení pro čtení i dekorativní prvek do interiéru.
• Jednoduchá instalace světelného zdroje s paticí E14 a příkonem do 40 W.
• Praktický kabelový spínač pro snadné ovládání.

Objev podobné jako Rabalux 7772 Dorothea stolní lampa

The early years are the most critical period of learning for a child with autism. Therapeutic art-making can be a useful tool to tap into their imaginations and help them to express their thoughts and feelings. Art as an Early Intervention Tool for Children with Autism includes practical advice on helping a child move beyond scribbling, organizing the child''s environment for maximum comfort and relaxation, and providing physical and sensory support.This book is packed with tips and suggestions for how to provide art therapy for children with autism, covering topics such as the basic materials required, safety issues, how to set up a workspace, and ideas for managing difficult behavior. The author writes from a professional and personal perspective. Nicole Martin is a qualified art therapist specializing in working with children with autism, and she also has a brother with autism.Perfect for busy parents and as a practical reference for professionals such as psychologists, teachers, occupational therapists, sensory integration therapists and anyone working with a child on the autism spectrum.

Objev podobné jako Art as an Early Intervention Tool for Children with Autism - Nicole Martin

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"

Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch

As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts, illustrating this with many contemporary real-world examples. Reflecting on observations around the radical disruption in the retail industry in particular, the authors introduce the “Kahn Retailing Success Matrix,” which has successfully guided marketing strategy across many industries. The book also highlights the significant influence of visual and physiological principles on how human observers see and interpret visual stimuli, and how applying these fundamental principles will provide marketers with incredible differential advantage in a customer-centric world. Readers will also gain in-depth understanding of how to use new measurement tools that rely on data analytics; choice and preference behaviour; eye tracking and other measures of attention; memory; and emotions to evaluate strategies and measure success. This innovative and incisive new textbook is a ... Unknown localization key: "more"

Objev podobné jako Visual Marketing - Barbara E. Kahn, Elizabeth N. Johnson

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy & Management - Diane M. Phillips

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.

Objev podobné jako Artificial Intelligence for Marketing - Jim Sterne

The book explores the evolution of sports marketing, focusing on current and emerging trends that shape the industry. The book covers the integration of digital elements, such as social media, online advertising, and e-commerce, as well as successful online marketing strategies like content creation and fan engagement. It also examines the role of sports celebrities in promoting brands and events. The final chapter highlights innovations in sports services and customer participation. This insightful publication offers valuable knowledge for professionals and enthusiasts navigating the ever-changing sports marketing landscape.

Objev podobné jako Trends in Sports Marketing - Eva Čáslavová

Examine strategic management with the market-leading book that sets the standard as today''s most intellectually rich, but practical analysis of strategic management. Written by award-winning instructors and prominent management scholars, Hitt/Ireland/Hoskisson/Harrison''s STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CENGAGE INTERNATIONAL EDITION, 14E incorporates cutting-edge research and examples from more than 600 companies. This edition combines a classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages in the global market. You study how firms govern themselves, formulate and implement strategies that create value for stakeholders, use strategic alliances to enhance global competitiveness and meld strategic management and entrepreneurial behaviors for winning growth strategies. MindTap and Cengage Infuse online resources are also available to help you excel as a strategic leader.

Objev podobné jako Strategic Management: Concepts and Cases - Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland, Jeffrey S. Harrison

Learn to identify, select, implement, and adapt market-driven business strategies for profitable growth in competitive markets In Strategic Market Management, David Aaker and Christine Moorman deliver an incisive, practical, and up-to-date guide for identifying, selecting, implementing, and adapting market-driven business strategies in increasingly complex, dynamic, and crowded markets. The authors provide the concepts, frameworks, tools, and best practice case studies required to develop capabilities in key strategic marketing tasks, achieve high-quality decision making, and drive long-term profitable growth. Extensively revised and updated, the twelfth edition of Strategic Market Management offers newly written chapters focused on growth and branding that reflect cutting-edge frameworks based on the most recent research and the authors' experiences with leading companies. New real-world examples and stronger frameworks, including cutting-edge approaches for environmental analysis, offering market selection, and target market selection. New “digital marketing strategy” topics—including the metaverse, algorithmic bias, augmented reality, influencers, and gamification—are integrated throughout the book. Strategic Market Management, Twelfth Edition, is an excellent textbook for courses at all levels that seek a strategic view of marketing, such as Strategic Market Management, Strategic Market Planning, Strategic Marketing, Marketing Strategy, Strategic Planning, Business Policy, and Entrepreneurship. It is also a valuable reference and guide for ... Unknown localization key: "more"

Objev podobné jako Strategic Market Management - David A. Aaker, Christine Moorman

Stavebnice PLUS-PLUS Inspired – Vincent van Gogh obsahuje 350 dílků inspirovaných slavným obrazem Slunečnice. Sada umožňuje vytvářet vlastní květinové motivy v duchu van Goghovy expresivní malby. Výrobek je ekologický, vyrobený z recyklovaného plastu v Dánsku.

• 350 dílků v autentických barvách van Goghových Slunečnic
• ekologické provedení z recyklovaného plastu vyrobené v Dánsku
• kreativní spojení umělecké inspirace a stavebnicové hry
• možnost vytvářet vlastní květinové motivy v duchu expresivní malby

Objev podobné jako Plus-Plus Inspired - Van Gogh

Stan Vango Tay 400 Treetops je dvouplášťový stan ve tvaru iglů určený pro 4 osoby. Konstrukce je ze sklolaminátu, plášť má vodní sloupec 3000 mm a disponuje BlackOut ložnicí. Hmotnost stanu je 4,79 kg.

• Výborná stabilita díky tvaru iglů
• BlackOut ložnice pro nerušený spánek
• Spolehlivá nepromokavost (vodní sloupec 3000 mm)
• Přijatelná hmotnost 4,79 kg pro svou velikost

Objev podobné jako Vango Tay 400 Treetops (5023519207925)

Europe has suffered a decade of crises, with sovereign-debt troubles leading to austerity policies that exacerbated divisions inside member states and between them. Thereafter the Union was confronted with the challenges posed by a revanchist Russia in Ukraine and by a surge in migration from the Middle East and other conflict zones. The June 2016 UK vote to leave the Union threatened further damage to an institution that acknowledges it has failed to punch its weight in the spheres of foreign, defence and security policy. While that is a chronic shortcoming, its impact is becoming more acute as economic power moves East and Europe can no longer count on the steadfast support and leadership of the United States. The costs of Europe’s failure to achieve strategic coherence and effect are steadily rising. This Adelphi book addresses the consequences of Europe’s multiple crises for its standing as a strategic actor, acknowledging its unique character and capabilities. It argues that strategic thought and action is belatedly being informed by the deteriorating security environment, and that nascent initiatives have the potential to effect a step-change. There are grounds for cautious optimism, visible in the success of stabilisation and counter-piracy operations as well as ... Unknown localization key: "more"

Objev podobné jako Europe's Strategic Future - Sarah Raine

Sada obsahuje šest kusů dřevěného nábytku a doplňků pro koupelnu v měřítku 1:12, včetně vany, sprchy, toalety a umyvadla. Je vyrobena z udržitelných materiálů s netoxickými barvami a testována dle přísných bezpečnostních standardů. Hodí se do domečků pro panenky Le Toy Van a podporuje kreativní a představivou hru.

• Vyrobeno eticky z udržitelných materiálů s netoxickými barvami na bázi vody
• Měřítko 1:12, ideální pro domečky pro panenky Le Toy Van
• Podporuje kreativní hru a rozvoj komunikačních dovedností
• Tradiční retro design a vysoká odolnost pro dlouhou životnost

Objev podobné jako Le Toy Van Nábytek Daisylane koupelna

Dřevěný set se zmrzlinou Carlos od Le Toy Van obsahuje kelímky, kornouty, kopečky zmrzliny, vyměnitelné toppingy a stojánek, vše vyrobeno z udržitelného kaučukového dřeva. Hračka je součástí oceněné Honeybake kolekce a podporuje rozvoj dětské představivosti a sociálních dovedností. Design splňuje přísné bezpečnostní normy a je kompatibilní s dalšími produkty řady.

• Vyrobeno z pevného kaučukového dřeva s etickým a udržitelným původem.
• Obsahuje kompletní příslušenství včetně kelímků, kornoutů, toppingů a stojánku pro realistickou hru.
• Podporuje rozvoj představivosti, sociálních dovedností a rozpoznávání barev prostřednictvím zábavné hry.
• Bezpečný design s certifikovanými barvami a zaoblenými hranami, vhodný pro děti.

Objev podobné jako Le Toy Van Set se zmrzlinou Carlos

Sada obsahuje pět stavebních vozidel z udržitelného kaučukového dřeva s pohyblivými částmi. Součástí balení jsou tři dopravní kužely a značka. Hračka podporuje rozvoj jemné motoriky a kreativní hru u dětí.

• 5 pohyblivých stavebních strojů s funkčními díly
• Vyrobeno z odolného udržitelného kaučukového dřeva
• Bezpečné netoxické barvy a přísné testování
• Rozvíjí motoriku, představivost a sociální dovednosti

Objev podobné jako Le Toy Van Set stavebních strojů

Sněhové řetězy Compass SUV-VAN ÖNORM velikost 245 jsou určeny pro vozidla SUV, VAN, dodávky a obytné vozy do hmotnosti 7500 kg. Řetězy mají čtyřhranné články o rozměrech 27 x 16 mm a síle 4,5 mm, které zlepšují záběr a odolnost. Balení obsahuje sadu 2 kusů a dárek v podobě třístranné škrabky na vodu, led a sníh.

• Čtyřhranné články 27 x 16 mm zabraňují protáčení a zvyšují záběr kola.
• Síla materiálu 4,5 mm zajišťuje vysokou pevnost a dlouhou životnost.
• Speciální tvar X řetězové sítě zaručuje klidnou a pohodlnou jízdu na sněhu.
• Homologace EN16662-1 a TÜV/GS pro vozy do 7500 kg, včetně dodávek a obytných vozidel.

Objev podobné jako Compass Sněhové řetězy SUV-VAN ÖNORM vel. 245

Sada pro malování podle čísel s motivem Van Goghova Měsíce o rozměrech 40×50 cm. Obsahuje vypnuté plátno na rámu, 28 akrylových barev, štětce a vymalovaný vzor. Je určena pro pokročilé malíře a tématicky spadá do kategorie velkých malířů.

• Vypnuté plátno na rámu – můžete začít malovat okamžitě
• Kompletní sada včetně 28 akrylových barev, štětců a vzoru
• Určeno pro pokročilé malíře s náročnějšími detaily
• Kvalitní materiál plátna (dřevo a len) s předpřipraveným rámem

Objev podobné jako Měsíc v podání Van Gogha, 40×50 cm, vypnuté plátno na rám (6045881)

Find out what''s going on any day of the year, anywhere across the globe!The world’s date book since 1957, Chase''s is the definitive, authoritative, day-by-day resource of what the world is celebrating. From national days to celebrity birthdays, from historical milestones to astronomical phenomena, from award ceremonies and sporting events to religious festivals and carnivals, Chase''s is the must-have reference used by experts and professionals—a one-stop shop with 12,500 entries for everything that is happening now or is worth remembering from the past. Completely updated for 2023, Chase''s also features extensive appendices as well as a companion website that puts the power of Chase''s at the user''s fingertips. 2023 is packed with special events and observances, includingNational days and public holidays of every nation on EarthScores of new special days, weeks and monthsFamous birthdays of new world leaders, lauded authors and breakout celebritiesInfo on milestone anniversaries, such as the 400th anniversary of Shakespeare''s First Folio, the 225th anniversary of the Boston Tea Party, the 125th anniversary of the Curies'' discovery of radium, the 100th birth anniversary of Hank Williams, the 75th anniversary of the Marshall Plan, the 50th anniversary of SkylabInformation on such special sporting events as the Special Olympics ... Unknown localization key: "more"

Objev podobné jako Chase's Calendar of Events 2023 - Editors of Chase's

Pečovatelská souprava obsahuje přebalovací tašku s popruhem a příslušenstvím pro hru na péči o panenky nebo plyšáky. Je vyrobena z udržitelného dřeva a přírodní bavlny s netoxickými barvami. Hračka podporuje rozvoj představivosti a sociálních dovedností a je vhodná pro panenky velikosti přibližně 30–35 cm.

• Kompletní sada s textilní taškou a příslušenstvím (dudlík, bryndák, plenka, nádobí)
• Vyrobeno eticky z udržitelného dřeva a netoxických barev
• Podporuje představivost, hraní na role a rozvoj sociálních dovedností
• Vhodné pro panenky a plyšáky velikosti 30–35 cm

Objev podobné jako Le Toy Van Pečovatelská souprava k panenkám

Střešní příčníky Thule THK13113 jsou určeny pro Volkswagen Caddy 5-dveřový van od roku 2021. Mají délku 95 cm a jsou vyrobeny z odolného hliníku s černou povrchovou úpravou. Upevňují se přímo na střešní hagusy vozidla.

• Přesné upevnění na hagusy pro Volkswagen Caddy 5-dveřový van (2021 a novější)
• Hliníková konstrukce zajišťující nízkou hmotnost a vysokou pevnost
• Černá barva a odolnost proti korozi
• Jednoduchá instalace přímo na střešní nosné lišty vozidla

Objev podobné jako THULE pro VOLKSWAGEN Caddy 5-dr Van s podélnými nosiči 2021-> (THK13113)

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

The seventh edition of Strategic Planning for Public Relations maintains its status as a leading text to guide students in developing successful public relations campaigns.Deborah Silverman and Ronald Smith bring their experience as instructors and public relations professionals to the book, providing clear, step-by-step guidance on how to plan and implement strategic communications campaigns. This new edition includes diverse examples of current cases along with classic cases that stand the test of time. It includes new “Ethics Minutes” scenarios in each step, a new research step, and examples of award-winning public relations campaigns. It also significantly increases information on social media and features a reformatting of the tactics step into four separate parts based on the PESO model (paid media, earned media, shared media, and owned media).As a leader in teaching public relations strategy, this text is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.Complementing the book are online resources for both students and instructors. For students: step overviews, useful links to professional organizations and resources, checklists for the ten steps in the planning process, and two sample campaigns. For instructors: an instructors’ manual, PowerPoint slides, sample syllabi, a critique evaluation worksheet, ... Unknown localization key: "more"

Objev podobné jako Strategic Planning for Public Relations - Deborah A. Silverman, Ronald D. Smith

The events industry is a multi-million dollar fast-moving industry, ergo it is a key target for corruption. With multiple revenue sources, complex logistics, ,a strict deadline and the need for quick decision making, it is vital the organisers are fully aware of all ways and means events can leave themselves vulnerable. This new volume from William O’Toole , takes the reader through all the stages, identifying the ‘weak spots’ and opportunities, and advising how to identify and prevent corruption. His core thesis is that mega corruption is empowered and accepted when petty corruption abounds. Addressing the mega corruption of mega events, without minimising the smaller and highly distributed petty corruption, is less than a band aid. He believes preventing corruption in events is a matter of ethics from the ground up. Laws and compliance are necessary, but ultimately it depends on people, on trust and integrity.''The Dark Side of Events'' applies the advanced tools of risk management found in the International Standards ISO31010, 31000, 37001 to the prevention of corruption in events and includes a schema on how the text can be used as a training manual, teaching textbook and guide for events and event teams. The final chapter includes ... Unknown localization key: "more"

Objev podobné jako The Dark Side of Events - William O'Toole

Rabalux lustr Dorothea E27 1x MAX 60W matná černá 7776 – Mediteránní elegance pro váš interiérLustr Rabalux Dorothea v provedení matné černé a bílého alabastrového skla je dokonalou volbou pro všechny, kdo touží po spojení tradičního středomořského stylu a moderního komfortu. Jeho výrazný design s kovovými prvky a elegantním skleněným stínidlem promění každý prostor v příjemné, inspirativní místo.Proč si vybrat lustr Dorothea? Univerzální patice E27 – možnost volby úsporné LED i klasické žárovky až do 60 W Skvělá variabilita – díky závěsu na řetězu lze upravit výšku podle potřeb prostoru Elegantní mediteránní styl – vhodný do kuchyně, jídelny i obývacího pokoje Precizní zpracování – odolné materiály: kov a kvalitní skloTechnické parametry Typ: Lustr Stupeň krytí: IP20 (vhodné do interiéru) Barva: matná černá / bílé alabastrové sklo Materiál: kov / sklo Patice: E27 (max 60 W, žárovka není součástí) Napětí: 230V, 50Hz Rozměry: průměr 400 mm, výška max 900 mm Hmotnost: 3,1 kg Stupeň ochrany: IDoporučení interiérového designéraLustr Dorothea vynikne nad jídelním stolem, v tradičních i moderních kuchyních nebo v obývacím pokoji s přírodními materiály. Pro maximální úsporu doporučujeme použít LED žárovku s teplotou chromatičnosti 2700–3000 K, která navodí příjemnou, teplou atmosféru.Trust badges & garance Záruka: 2 roky Certifikace: CE Životnost ... Unknown localization key: "more"

Objev podobné jako Rabalux lustr Dorothea E27 1x MAX 60W matná černá 7776

Rabalux Dorothea – Stolní lampa v mediteránním stylu, matná černá, E14Stolní lampa Rabalux Dorothea 7772 přináší do každého interiéru eleganci středomořského stylu a funkčnost v jednom. Její design spojuje jemně tvarované alabastrové sklo s kovovou základnou v matné černé barvě, což vytváří působivý kontrast a nadčasový vzhled. Lampa je ideální jako noční světlo do ložnice, stylový doplněk na pracovní stůl nebo decentní osvětlení do čtecího koutku.Hlavní přednosti stolní lampy Dorothea Mediteránní design: Elegantní křivky a kombinace kovu a skla vytvářejí unikátní vzhled, který zapadne do klasických i moderních interiérů. Variabilní zdroj světla: Patice E14 umožňuje použití halogenových, úsporných i LED žárovek do max. 40 W (žárovka není součástí balení). Stabilní a odolné provedení: Kovová konstrukce s kvalitním zpracováním zaručuje dlouhou životnost a bezpečné používání. Snadná údržba: Povrch lampy lze snadno čistit, sklo je odolné proti poškrábání.Technické parametry Patice: E14 (1x max. 40 W, zdroj není součástí) Barva: matná černá / bílé alabastrové sklo Materiál: kov / sklo Stupeň krytí: IP20 (vhodné do interiéru) Stupeň ochrany: II Napětí: 230 V, 50 Hz Rozměry: průměr 170 mm, délka 230 mm, výška 380 mm Hmotnost: 1950 gProč zvolit lampu Rabalux Dorothea? Originální dekorativní prvek s kvalitním zpracováním Snadná výměna žárovky dle vašich preferencí ... Unknown localization key: "more"

Objev podobné jako Rabalux stolní lampa Dorothea E14 1x MAX 40W matná černá 7772

Rabalux lustr Dorothea E27 3x MAX 60W matná černá 7773Lustr Rabalux Dorothea představuje harmonickou kombinaci středomořské elegance a moderní funkčnosti. Jeho dominantní matně černé kovové tělo v kontrastu s alabastrově bílými skleněnými stínidly vytváří nadčasový dojem, který podtrhne každý interiér – od klasického jídelního koutu až po stylově pojatý obývací pokoj. Lustr je navržen s důrazem na detail a kvalitní zpracování, což ocení každý milovník interiérového designu.Hlavní přednosti a technické parametry Styl: středomořský, elegantní design Barva: matná černá / bílé alabastrové sklo Materiál: kov / sklo Počet světelných zdrojů: 3x E27 (žárovky nejsou součástí) Maximální příkon žárovky: 60 W (celkem až 180 W) Stupeň krytí: IP20 (vhodné do interiéru) Rozměry: průměr 640 mm, výška 900 mm Hmotnost: 5,3 kg (robustní provedení) Montáž: závěs na řetězu – možnost úpravy délky Patice: E27 – univerzální volba žárovek (LED, úsporné, klasické) Napájení: 230V, 50HzProč zvolit právě tento lustr?Lustr Dorothea je ideálním řešením do prostornějších místností, kde vynikne jeho elegantní linie a dostatečně silné osvětlení. Díky třem samostatným žárovkám můžete zvolit intenzitu i barevnou teplotu světla podle vlastních potřeb – doporučujeme LED žárovky pro maximální úsporu energie a dlouhou životnost. Lustr je skvělý nad jídelní stůl, do obývacího pokoje či do reprezentativní haly.Trust badges ... Unknown localization key: "more"

Objev podobné jako Rabalux lustr Dorothea E27 3x MAX 60W matná černá 7773

Rabalux Dorothea – nástěnné svítidlo v matné černé s alabastrovým sklemNástěnné svítidlo Rabalux Dorothea je stylovým doplňkem v mediteránním duchu, který přináší nejen funkční, ale i výrazný estetický prvek do vašeho interiéru. Spojení matně černého kovu a bílého alabastrového skla vytváří nadčasový kontrast, který skvěle vynikne jak v moderním, tak i klasickém prostředí.Klíčové vlastnosti a parametry Typ svítidla: Nástěnné Styl: Mediteránní Barva: Matná černá / bílé alabastrové sklo Materiál: Kov / sklo Patice: E14 (zdroj není součástí balení) Příkon: max. 40 W Napětí: 220–240 V, 50 Hz Rozměry: Výška 210 mm, délka 170 mm, hloubka (šířka) 230 mm Stupeň krytí: IP20 – vhodné do interiérů Stupeň ochrany: I Hmotnost: 1 kg Zdroj světla: 1x E14, max. 40 W (doporučujeme LED pro úsporu) Záruka: 2 rokyInspirace pro použitíToto svítidlo je vhodné do chodby, obývacího pokoje, ložnice nebo na stěnu do pracovny. Skvělá volba do domácností, které hledají spojení elegance, útulné atmosféry a praktičnosti. Díky patici E14 si můžete individuálně zvolit typ žárovky podle požadované barvy světla a maximální úspory energie – doporučujeme moderní LED žárovky.Doporučení architektaPoužijte svítidlo Dorothea v páru například po stranách zrcadla nebo postele. Jemné alabastrové sklo rozptyluje světlo bez oslnění, což podtrhuje příjemnou atmosféru každého prostoru.Trust badges & ... Unknown localization key: "more"

Objev podobné jako Rabalux nástěnné svítidlo Dorothea E14 1x MAX 40W matná černá 7771

The second volume of a series on a glossary of codebreaking, WW2 Codebreaking Events and Organisations, brings to the reader an easily understandable account and listing, of those organisations involved in collecting and analysing military intelligence principally during the second world war. A listing of key events or occurrences is provided which moulded the direction of codebreaking and gathering of enemy intelligence. Whilst Bletchley Park was the HQ of codebreaking activities in wartime, numerous organisations became involved in a support role, and this became critical when more advanced enemy encoding machines were introduced by the Nazis. The evolution of certain organisations over time, can be tracked to a degree, by reading the glossary in depth. The entries are cross-referenced to enable the reader to research as much or as little as they want, to dip-in to the glossary, to use it as a basis for further study, or just to learn a little more about the people and organisations that helped us win the war with our allied friends.

Objev podobné jako WW2 Codebreaking Events and Organisations - Ronald Koorm

The evocative diaries of a young nurse stationed in northern France during the First World War, published for the first time. A rare insight into the great war for fans of CALL THE MIDWIFE.In April 1915, Dorothea Crewdson, a newly trained Red Cross nurse, and her best friend Christie, received instructions to leave for Le Tréport in northern France. Filled with excitement at the prospect of her first paid job, Dorothea began writing a diary. ''Who knows how long we shall really be out here? Seems a good chance from all reports of the campaigns being ended before winter but all is uncertain.''Dorothea would go on to witness and record some of the worst tragedy of the First World War at first hand, though somehow always maintaining her optimism, curiosity and high spirits throughout. The pages of her diaries sparkle with warmth and humour as she describes the day-to-day realities and frustrations of nursing near the frontline of the battlefields, or the pleasure of a beautiful sunset, or a trip ''joy-riding'' in the French countryside on one of her precious days off. One day she might be gossiping about her fellow nurses, or confessing to writing her diary while on ... Unknown localization key: "more"

Objev podobné jako Dorothea's War - Dorothea Crewdson

Vyvýšené záhony jsou nejen estetickým prvkem moderní zahrady, ale i velmi funkčním řešením pro každého, kdo touží po soběstačnosti, zdravé výživě a radosti z vlastních výpěstků. Dorothea Baumjohannová v této knize představuje ucelený, osvědčený systém, který umožňuje pěstovat zeleninu, bylinky a ovoce 365 dní v roce – a to i v chladnějších měsících. Kniha nabízí více než jen stavební návody. Získáte inspiraci na konkrétní tematické záhony (italská kuchyně, surová strava, superpotraviny…), detailní plány výsadby podle ročních období, tipy na otužování rostlin, chytrou zálivku, ochranu před škůdci a mnoho dalšího. Autorka přitom nezapomíná ani na ekologii – radí, jak recyklovat, jak mulčovat a jak se vyhnout chemii. Tento průvodce je radost číst a ještě větší radost je podle něj sázet a sklízet. Skvěle poslouží jako dárek i jako osobní impuls k tomu, začít žít trochu více v souladu s přírodou – byť třeba jen na balkóně nebo na dvorku. Pro koho je kniha určena: Pro každého, kdo touží po soběstačnosti, zdravějším životním stylu a kontaktu s přírodou – bez ohledu na to, zda má zahradu, terasu nebo jen dvorek. Vhodná je jak pro začátečníky, kteří potřebují jasné a praktické vedení, tak pro pokročilé pěstitele hledající inspiraci a nové nápady. Proč si ... Unknown localization key: "more"

Objev podobné jako Dorothea Baumjohannová 365 dní s vyvýšenými záhony Provedení: Tištěná kniha

Rabalux lustr Dorothea E27 2x MAX 60W matná černá 7777Elegantní stropní lustr ve středomořském styluLustr Rabalux Dorothea vnese do vašeho interiéru nádech středomořské elegance a nadčasového designu. Kombinace matně černého kovu a bílého alabastrového skla vytváří harmonický kontrast, který se hodí jak do klasických, tak i modernějších prostor. Ideální volba nad jídelní stůl, do obýváku či stylové kavárny.Technické parametry a přednosti Patice: 2x E27 (zdroj není součástí balení) Max. příkon: 2 x 60 W (celkem max. 120 W) Rozměry: šířka 720 mm, výška 900 mm Materiál: kov / sklo Barva: matná černá / bílé sklo Stupeň krytí: IP20 – určeno pro vnitřní použití Hmotnost: 4,62 kg Certifikace: CE Záruka: 2 roky Napájení: 230V, 50HzDoporučení a inspirace pro vaše osvětleníDíky dvěma paticím E27 doporučujeme zvolit moderní LED žárovky – nejen pro úsporu energie, ale také pro dlouhou životnost a možnost výběru teploty světla dle charakteru místnosti. Alabastrové sklo jemně rozptyluje světlo, což oceníte například při rodinných večeřích či posezení s přáteli.Lustr Dorothea je vhodný především do prostor s vyššími stropy, případně nad větší stoly, kde vynikne jeho šířka a vzdušný design. Díky závěsnému systému lze snadno nastavit výšku při montáži.Trust badges & garance 2 roky záruka Certifikace CE – splňuje evropské ... Unknown localization key: "more"

Objev podobné jako Rabalux lustr Dorothea E27 2x MAX 60W matná černá 7777

‘The Spy Coast is The Thursday Murder Club on steroids’ SAGA Magazine''I loved it. A hugely entertaining read!'' ANN CLEEVESMaggie Bird is many things. A chicken farmer. A good neighbour. A seemingly average retiree living in the seaside town of Purity. She''s also a darned good rifle shot. And she never talks about her past.But when an unidentified body is left on Maggie''s driveway, she knows it''s a calling card from old times. It''s been fifteen years since the failed mission that ended her career as a spy, and cost her far more than her job.Step forward the ''Martini Club'' - Maggie''s silver-haired book group (to anyone who asks), and a cohort of former spies behind closed doors. With the help of her old friends - and always one step ahead of the persistent local cop - Maggie might still be able to save the life she''s built.The Spy Coast is the first novel in the Martini Club series.''Gerritsen is a born storyteller, and this new series showcases her talents more than ever. Irresistible and highly recommended!'' LEE CHILD''Echoes of Richard Osman but Gerritsen offers us a darker and consistently exciting thriller'' THE MAIL ON SUNDAY''Action-packed pages, G-force twists and ... Unknown localization key: "more"

Objev podobné jako The Spy Coast - Tess Gerritsen

“If I could only read one writer from now until the end of my life, it would be Dorothea Benton Frank.” --Elin Hilderbrand, New York Times bestselling author of The Identicals The Lowcountry of South Carolina is where By Invitation Only begins at a barbecue engagement party thrown by Diane English Stiftel, her brother Floyd, and her parents to celebrate her son’s engagement. On this gorgeous, magical night, the bride’s father, Alejandro Cambria, a wealthy power broker whose unbelievably successful career in private equity made him one of Chicago’s celebrated elite, discovers the limits and possibilities of cell phone range. While the mother of the bride, Susan Kennedy Cambria, who dabbles in the world of public relations and believes herself deserving of every square inch of her multimillion-dollar penthouse and imaginary carrara marble pedestal, learns about moonshine and dangerous liaisons.Soon By Invitation Only zooms to Chicago, where the unraveling accelerates. Nearly a thousand miles away from her comfortable, familiar world, Diane is the antithesis of the bright lights and super-sophisticated guests attending her son Fred’s second engagement party. Why a second party? Maybe it had been assumed that the first one wouldn’t be up to snuff? Fred is marrying Shelby ... Unknown localization key: "more"

Objev podobné jako By Invitation Only - Dorothea Benton Frank

Towards the end of her life, Dorothea Lange (American, 1895–1965) remarked that “all photographs―not only those that are so-called ‘documentary,’ and every photograph really is documentary and belongs in some place, has a place in history―can be fortified by words.” Though Lange’s career is widely heralded, this connection between words and pictures has received scant attention. Published in conjunction with an exhibition at The Museum of Modern Art, this catalogue provides a fresh approach to some of her best-known and beloved photographs, highlighting the ways in which these images first circulated in magazines, government reports, books, etc. An introductory text by curator Sarah Hermanson Meister will be followed by plates organized according to “words” from a variety of sources that expand our understanding of the photographs. The featured photographs will range from Lange’s first engagement with documentary photography in San Francisco in the early-mid 1930s, including her iconic White Angel Breadline (1933), to landmark photographs she made for the Resettlement Administration (later the Farm Security Administration) such as Migrant Mother (1936), powerful photographs made during World War II in California’s internment camps for Japanese-Americans, major photo-essays published in Life magazine on Mormon communities in Utah (in 1954) and County Clare, ... Unknown localization key: "more"

Objev podobné jako Dorothea Lange: Words + Pictures - Sally Mann, Kimberly Juanita Brown, Sarah Hermanson Meister, Julie Ault, Jennifer A. Greenhill, Tess Taylor, Sandy

Enter the glamorous domain of world-famous jewellery house, Harry Winston, and discover the true rags-to-riches story of the immigrant family behind the phenomenon. Harry Winston’s famous slogan for his success was: “knowledge, courage, and the ability to finance.” King of Diamonds: The Flawless World of Harry Winston is the quintessential rags-to-riches success story of a very poor immigrant family emigrating from Ukraine to America. It is the story of how one man, Harry Winston, created a famous name with his company, founded in New York City in 1932. Winston became known for the owning and sales of very large diamonds. At one point, he owned a third of the world’s most famous gems, including the Hope Diamond, which earned him the moniker “King of Diamonds.” The book details how author Ronald Winston’s father got his start and began what would eventually become the most famous jewellery house in the world. Peek inside his first office, an upstairs Fifth Ave location, followed by subsequent locations in Rockefeller Centre, an office across from St. Patrick's Cathedral, and finally an image-building store on Fifth Avenue. Known as the “Jewelleer to the Stars,” Winston’s gems have appeared both on the Hollywood red carpet and ... Unknown localization key: "more"

Objev podobné jako King of Diamonds - Ronald Winston, William Stadiem

Kniha - autor Edita Miriam Mendelová, 136 stran, česky, brožovaná bez přebalu lesklá Starověký mnišský autor, Abba Dorotheos z Gazy (6. století), ve svých přednáškách, které se zachovaly pod názvem Duchovní poučení užitečná pro duši, velmi přístupnou a čtivou formou dává rady svým spolubratřím, žijícím v komunitě. Toto jeho poselství je aktuální i dnes, kdy více než jindy jsme závislí jeden na druhém, a přesto se mnohdy potýkáme s tím, že ve společenství (řeholní či jiné komunitě, manželství, rodině…) neumíme žít. Předkládaná kniha chce být prvním seznámením českého čtenáře s osobností Abba Dorothea z Gazy, jehož věhlas přesáhl staletí a dospěl až do našich dnů. Zaposlouchejme se do dávné tradice Pouštních otců, jejichž slovo nám může moudře poradit i dnes.

Objev podobné jako Abba Dorotheos z Gazy: Duchovní poučení užitečná pro duši (978-80-7553-446-0)

**THE INSTANT SUNDAY TIMES BESTSELLER**‘The Thursday Murder Club on steroids’ SAGA Magazine'Irresistible and highly recommended!' LEE CHILD'I loved it. A hugely entertaining read!' ANN CLEEVES'A nice take on retirement-five old spooks whose bones may ache but whose minds remain sharp. You can expect mystery, action, and bloodshed in this exciting thriller' - Kirkus ***INTRODUCING MAGGIE BIRDIN A RIVETING NEW SERIES FROM THE SUNDAY TIMES BESTSELLING AUTHOR Maggie Bird is many things.A chicken farmer. A good neighbour. A seemingly average retiree living in the seaside town of Purity.She's also a darned good rifle shot. And she never talks about her past. But when an unidentified body is left on Maggie's driveway, she knows it's a calling card from old times.It's been fifteen years since the failed mission that ended her career as a spy, and cost her far more than her job. Step forward the 'Martini Club' - Maggie's silver-haired book group (to anyone who asks), and a cohort of former spies behind closed doors. With the help of her old friends - and always one step ahead of the persistent local cop - Maggie might still be able to save the life she's built.IT'S THE PERFECT PLACE TO RETIRE . ... Unknown localization key: "more"

Objev podobné jako The Spy Coast - Tess Gerritsen

INCLUDES A BONUS SHORT STORY BY LEE CHILD AND TESS GERRITSEN, STARRING JACK REACHER AND THE ENIGMATIC MAGGIE BIRD. . .The Summer Guests is the exhilarating and gripping new thriller from Sunday Times bestselling author of The Spy Coast.SPECIAL HARDBACK LIMITED EDITION - AVAILABLE WHILE STOCKS LAST‘I love this new series . . . The Summer Guests is a cracker of a mystery! I couldn’t put it down.’SHARI LAPENA''What a ride - The Summer Guests hooked me from the first explosive chapter. . . Immersive, compelling, utterly addictive – a masterclass in storytelling.’ ANDREA MARATHE MARTINI CLUB ISN’T OPEN TO EVERYONE . . .Maggie Bird’s ‘book group’ is an unusual one – a group of retired spies living an anonymous life in the seaside town of Purity. And this summer they plan little more than ‘reading’ (whilst sipping martinis), and some gentle birdwatching.But trouble is just around the corner as the summer guests arrive.For acting Police Chief Jo Thibodeau, summer brings its own problems – packed streets, bar brawls, petty theft. And now, a missing teenager down by the lake.When their good friend becomes a prime suspect in the girl''s disappearance, Maggie and her Martini Club must put down their ... Unknown localization key: "more"

Objev podobné jako The Summer Guests - Tess Gerritsen

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

"If the world of gardening has rock stars, Piet Oudolf qualifies as Mick Jagger, David Bowie, and Prince rolled into one." -Gardenista The original publication of Planting the Natural Garden ushered in a revolution in landscape design: the New Perennial Movement. Spearheaded by internationally renowned designer Piet Oudolf, and incisively articulated by the late plantsman and designer Henk Gerritsen, it transformed private and public spaces with its emotionally resonant, naturalistic use of hardy perennials and grasses. Now this classic has been expanded and updated to include scores of new plants and combinations. Packed with practical information and visual inspiration, Planting the Natural Garden zeroes in on the New Perennial Movement''s power to move us, making its distinctive plant palette available to all. For enthusiasts of these vibrant landscapes, it is an essential text; for gardeners who love the dreamy moods and colours that Oudolf and Gerritsen celebrate, it''s the key to a magic kingdom of garden beauty.

Objev podobné jako Planting the Natural Garden - Oudolf Piet, Henk Gerritsen

''Tess Gerritsen gets better with every book.'' DAILY MIRRORDetective Jane Rizzoli is investigating the violent murder of a woman in Boston''s Chinatown.Two strands of silver hair cling to the body - Rizzoli''s only clue, but enough for her and Forensic Pathologist Maura Isles to make a startling discovery.Years earlier, five people died in a horrifying murder-suicide in a restaurant close by. But onewoman connected to that massacre is very much alive, and harbouring a deadly secret.A secret that will kill again.Unless Jane and Maura can track it down, and defeat it . . .''Suspense doesn''t get smarter than this''LEE CHILD''Absolutely riveting''MO HAYDERDon''t miss Tess Gerritsen''s gripping new thriller, LISTEN TO ME - out now!

Objev podobné jako The Silent Girl - Tess Gerritsen

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan