marketing 3 0 philip kotler setiawan iwan kartajaya hermawan

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        “Segments of one” marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·   ... Unknown localization key: "more"

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a ... Unknown localization key: "more"

Objev podobné jako Marketing 6.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Pusťte se do znovuobjevení marketingových základů s nástupem metamarketingu a nechte se jím provést těmi nejlepšími z oboru.V nové publikaci autor knihy slavný propagátor „4P marketingu“ Philip Kotler vysvětluje, jak mohou marketéři využít technologie k uspokojení potřeb zákazníků a docílit globálních změn. V nové době metamarketingu autor objasňuje způsob, jak integrovat vývoj technologických a obchodních modelů s dramatickými posuny ve spotřebitelském chování, ke kterým došlo v posledním desetiletí. Dozvíte se, jaké jsou stavební kameny metamarketingu, jaké technologie denně používají generace Z a generace Alfa. Objasní vám, jak vstoupit do metaverze a rozšířené reality, a informuje o potenciálních překážkách a jejich řešení pro vytvoření interaktivnějšího a intenzivnějšího zážitku.Kniha je určena pro manažery, vedoucí pracovníky, členy představenstev a další vedoucí pracovníky, kteří se snaží udržet si náskok v době, kdy se jim marketingové prostředí doslova mění pod rukama. Tato publikace je současně nepostradatelná pro novou generaci marketérů, inzerentů, tvůrců obsahu a dalších odborníků.

Objev podobné jako Marketing 6.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Objev podobné jako Principles of Marketing - Philip Kotler, Armstrong Gary, Lloyd Harris, Hongwei He

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. .

Objev podobné jako Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

Čtrnácté vydání nejuznávanější učebnice marketingového řízení, tzv. bible marketingu, přináší nejnovější poznatky marketingové teorie a praxe. Autoři reflektují dramatické změny v marketingovém prostředí, zejména ekonomické poklesy a recese, dále rostoucí význam udržitelného a „zeleného“ marketingu a rychlý rozvoj technologií, využití počítačů, internetu a mobilních telefonů. Významná pozornost je věnována sociálním médiím a komunikaci vůbec. Všechna témata knihy jsou aktualizována, přepracována a doplněna o nové přístupy a myšlenky a mnoho nových příkladů z praxe. Na konci každé kapitoly najdete nové případové studie vysoce inovativních a marketingově úspěšných počinů firem z různých oblastí. Výklad pokrývá všechna hlavní témata marketing managementu: od základů marketingu, vytváření marketingových strategií a plánů, marketingový výzkum a odhad poptávky přes navazování dlouhodobých vztahů se zákazníky, analýzu spotřebních a B2B trhů, brand management, produktové, cenové, distribuční a komunikační strategie a programy až po zajištění úspěšného dlouhodobého růstu zahrnujícího uvádění nových tržních nabídek, účast na globálních trzích a řízení holistické marketingové organizace.

Objev podobné jako Marketing management - Philip Kotler, Kevin Lane Keller

Ekonomika za posledné roky vstúpila do éry čoraz častejších a intenzívnejších turbulencií. Vo svete vzájomne prepojenom globalizáciou a modernými technológiami sa znásobujú riziká, ale aj príležitosti. Toto je svet, ktorý pohltí nepripravených, ale odmení pripravených – silné spoločnosti, ktoré majú schopnosť rýchlo predvídať a efektívne spracovať možné hrozby.Známi obchodní stratégovia Philip Kotler a John Caslione predstavujú v knihe Chaotika podnetný, hoci znepokojivý názor, že súčasné turbulentné časy nie sú odchýlkou, ale trvalou súčasťou našej doby. Ich inovatívny Systém manažmentu Chaotika je zameraný na minimalizovanie zraniteľnosti a využívanie príležitostí. Poskytuje praktické stratégie nielen na to, ako prežiť ekonomické výkyvy, ale ako počas nich dokonca rásť.

Objev podobné jako Chaotika - Philip Kotler, John A. Caslione

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also ... Unknown localization key: "more"

Objev podobné jako Redefining Retail - Philip Kotler, Giuseppe Stigliano

Elektronická kniha - autor Philip Kotler, Kevin Lane Keller, 816 stran Čtrnácté vydání nejuznávanější učebnice marketingového řízení, tzv. bible marketingu, přináší nejnovější poznatky marketingové teorie a praxe. Autoři reflektují dramatické změny v marketingovém prostředí, zejména ekonomické poklesy a recese, rostoucí význam udržitelného a „zeleného“ marketingu, rychlý rozvoj technologií, využití počítačů, internetu a mobilních telefonů. Významná pozornost je věnována i sociálním médiím a komunikaci.Všechna témata jsou aktualizována a doplněna o nové přístupy, myšlenky a příklady z praxe. Na konci kapitol najdete případové studie vysoce inovativních a marketingově úspěšných počinů firem z různých oblastí. Výklad pokrývá všechna hlavní témata marketing managementu: od základů marketingu, vytváření marketingových strategií a plánů, marketingový výzkum přes navazování dlouhodobých vztahů se zákazníky, analýzu spotřebních a B2B trhů, brand management, produktové,...

Objev podobné jako Marketing management (978-80-247-4150-5)

SHORTLISTED FOR THE SUNDAY TIMES SPORTS BOOK AWARDS 2025 AUTOBIOGRAPHY OF THE YEAR''Lays bare the realities of a sporting career'' -Lord Sebastian Coe''Gripping, revealing and honest'' -Steve Cram OBE''A gripping read ... Iwan runs and runs and runs, and arrives at himself'' -Jeremy VineRunning has been Iwan Thomas’s life. He put everything into becoming and remaining an elite athlete to such a point that his efforts left him scarred.Iwan reveals the highs of his career, but also his battles with the dark side of running – the loneliness, the doubts, the hurt and, ultimately, the serious mental health issues. After a youthful stint as a world-class BMX rider, Iwan dedicated himself to running. Between 1995 and 1998, he became one of the world’s fastest men, taking silver in the 4x400m at the Olympics and gold at the European and World Championships. Yet, although his British 400m record of 44.36s would stand unbroken for 25 years, niggling injuries were already beginning to limit his ability to compete with the best.His response to setbacks had always been to train even harder, but this was no longer an option. Without the structure of training, the motivation of competition and the buzz of race ... Unknown localization key: "more"

Objev podobné jako Brutal - Iwan Thomas

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.

Objev podobné jako Marketing Communications - Philip Kitchen

The New York Times bestselling author and human performance expert tests his knowledge and theories on his own aging body in a quest to become an expert skier at age fifty-three.Gnar: adjective, short for “gnarly,” def: any environment or situation that is high in perceived risk and high in actual risk.Country: noun, def: any defined territory, landscape or terrain, fictitious or real.Cutting-edge discoveries in embodied cognition, flow science, and network neuroscience have revolutionized how we think about peak performance aging. On paper, these discoveries should allow older athletes to progress in supposedly “impossible” activities like park skiing (think: jumps and tricks.) To see if theory worked in practice, Kotler conducted his own ass-on-the-line experiment in applied neuroscience and later-in-life skill acquisition: He tried to teach an old dog some new tricks.Recently, top pros have been performing well past a previously considered prime: World-class athletes such as Kelly Slater, the greatest surfer of all time, is winning competitions in his fifties; Tom Brady can beat players half his age. But what about the rest of us?Steven Kotler has been studying human performance for thirty years, and taught hundreds of thousands of people at all skill levels, age groups, and walks of ... Unknown localization key: "more"

Objev podobné jako Gnar Country - Steven Kotler

The Haribana style was created in May 2020 in the mid of the global pandemic when the supply of fresh flowers and other materials was limited in Singapore. Used to making flamboyant designs with an abundance of flowers, the material shortage forced floral designer Harijanto Setiawan to drastically rethink his design style and to come up with a fresh way to create high-quality and impactful designs using the least number of materials as possible. One could argue that the pandemic was a blessing in disguise for Harijanto, as it rekindled his passion for floristry and allowed him to reinvent himself and show another aspect of his personality as a designer – away from the extravagance everyone was used to. It allowed him to go back to his roots as an architect. While Harijanto’s imagination was still limitless, the realization of his ideas had to be within the reality of the pandemic. A grass leaf and a single flower are enough to create a Haribana piece, a highly architectural design statement with a single flower as focal point. The name Haribana hints at Ikebana – even though these designs cannot officially be classified as ‘Ikebana’, as even the most free-spirited Ikebana ... Unknown localization key: "more"

Objev podobné jako Haribana - Harijanto Setiawan

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include: NEW Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ... Unknown localization key: "more"

Objev podobné jako International Marketing ISE - Graham John, Bruce Money, Philip Cateora, Mary Gilly, John Graham DO NOT USE

New York Times BestsellerBestselling author and peak performance expert Steven Kotler decodes the secrets of those elite performers—athletes, artists, scientists, CEOs and more—who have changed our definition of the possible, teaching us how we too can stretch far beyond our capabilities, making impossible dreams much more attainable for all of us. What does it take to accomplish the impossible? What does it take to shatter our limitations, exceed our expectations, and turn our biggest dreams into our most recent achievements? We are capable of so much more than we know—that’s the message at the core of The Art of Impossible. Building upon cutting-edge neuroscience and over twenty years of research, bestselling author, peak performance expert and Executive Director of the Flow Research Collective, Steven Kotler lays out a neuroscience-backed blueprint for extreme performance improvement. If you want to aim high, this is the playbook to make it happen!Inspirational and aspirational, pragmatic and accessible, The Art of Impossible is a life-changing experience disguised as a how-to manual for high achievement that anyone can use to shoot for the stars . . . space-suit, not included. The Art of Impossible is a practical playbook that gives you the tools to accomplish your ... Unknown localization key: "more"

Objev podobné jako The Art of Impossible - Steven Kotler

A complete business-to-business marketing blueprint - ideal for those with big ambitions but limited time and budgets.

Objev podobné jako Integrated Business To Business Marketing - Philip Allott

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

Pánská outdoorová celozipová bunda Northfinder IWAN vhodná pro outdoorové aktivity nebo do města. Funkční parametry bundy jsou 10 000 mm / 3000 g/m²/24h. Bunda má všechny švy podlepené a zárukou bezpečí jsou také voděodolné zipy značky SBS. Elegance s maximální ochranou proti vlhkosti a větru, otevřená svobodě pohybu. Díky ošetřenému povrchu kapky nevsáknou, stečou po povrchu a vítr se k vám nedostane. Mobilita pochází z technického střihu. Raglánový rukáv s nastavitelnou manžetou je vytvarován na lokti. Perfektně se proto přizpůsobí pohybu a minimálně se vytahuje. Před náhlým deštěm chrání praktická, nastavitelná kapuce, kterou naleznete složenou v límci. Potřebné věci si uložte do bočních kapes na zip. S touto bundou budete připraveni zdolat jakékoli město na mapě.

Objev podobné jako Northfinder IWAN Pánská outdoorová bunda, červená, velikost

Pánská outdoorová celozipová bunda Northfinder IWAN vhodná pro outdoorové aktivity nebo do města. Funkční parametry bundy jsou 10 000 mm / 3000 g/m²/24h. Bunda má všechny švy podlepené a zárukou bezpečí jsou také voděodolné zipy značky SBS. Elegance s maximální ochranou proti vlhkosti a větru, otevřená svobodě pohybu. Díky ošetřenému povrchu kapky nevsáknou, stečou po povrchu a vítr se k vám nedostane. Mobilita pochází z technického střihu. Raglánový rukáv s nastavitelnou manžetou je vytvarován na lokti. Perfektně se proto přizpůsobí pohybu a minimálně se vytahuje. Před náhlým deštěm chrání praktická, nastavitelná kapuce, kterou naleznete složenou v límci. Potřebné věci si uložte do bočních kapes na zip. S touto bundou budete připraveni zdolat jakékoli město na mapě.

Objev podobné jako Northfinder IWAN Pánská outdoorová bunda, červená, velikost

Pánská outdoorová celozipová bunda Northfinder IWAN vhodná pro outdoorové aktivity nebo do města. Funkční parametry bundy jsou 10 000 mm / 3000 g/m²/24h. Bunda má všechny švy podlepené a zárukou bezpečí jsou také voděodolné zipy značky SBS. Elegance s maximální ochranou proti vlhkosti a větru, otevřená svobodě pohybu. Díky ošetřenému povrchu kapky nevsáknou, stečou po povrchu a vítr se k vám nedostane. Mobilita pochází z technického střihu. Raglánový rukáv s nastavitelnou manžetou je vytvarován na lokti. Perfektně se proto přizpůsobí pohybu a minimálně se vytahuje. Před náhlým deštěm chrání praktická, nastavitelná kapuce, kterou naleznete složenou v límci. Potřebné věci si uložte do bočních kapes na zip. S touto bundou budete připraveni zdolat jakékoli město na mapě.

Objev podobné jako Northfinder IWAN Pánská outdoorová bunda, červená, velikost

Pánská outdoorová celozipová bunda Northfinder IWAN vhodná pro outdoorové aktivity nebo do města. Funkční parametry bundy jsou 10 000 mm / 3000 g/m²/24h. Bunda má všechny švy podlepené a zárukou bezpečí jsou také voděodolné zipy značky SBS. Elegance s maximální ochranou proti vlhkosti a větru, otevřená svobodě pohybu. Díky ošetřenému povrchu kapky nevsáknou, stečou po povrchu a vítr se k vám nedostane. Mobilita pochází z technického střihu. Raglánový rukáv s nastavitelnou manžetou je vytvarován na lokti. Perfektně se proto přizpůsobí pohybu a minimálně se vytahuje. Před náhlým deštěm chrání praktická, nastavitelná kapuce, kterou naleznete složenou v límci. Potřebné věci si uložte do bočních kapes na zip. S touto bundou budete připraveni zdolat jakékoli město na mapě.

Objev podobné jako Northfinder IWAN Pánská outdoorová bunda, červená, velikost

Pánská outdoorová celozipová bunda Northfinder IWAN vhodná pro outdoorové aktivity nebo do města. Funkční parametry bundy jsou 10 000 mm / 3000 g/m²/24h. Bunda má všechny švy podlepené a zárukou bezpečí jsou také voděodolné zipy značky SBS. Elegance s maximální ochranou proti vlhkosti a větru, otevřená svobodě pohybu. Díky ošetřenému povrchu kapky nevsáknou, stečou po povrchu a vítr se k vám nedostane. Mobilita pochází z technického střihu. Raglánový rukáv s nastavitelnou manžetou je vytvarován na lokti. Perfektně se proto přizpůsobí pohybu a minimálně se vytahuje. Před náhlým deštěm chrání praktická, nastavitelná kapuce, kterou naleznete složenou v límci. Potřebné věci si uložte do bočních kapes na zip. S touto bundou budete připraveni zdolat jakékoli město na mapě.

Objev podobné jako Northfinder IWAN Pánská outdoorová bunda, červená, velikost

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilitiesIdentify customers, create content, customize outreach, and personalize customer experience with AIConsider how your team, department, or organization can be retooled to thrive in an AI-enabled worldLearn from valuable case studies that show how large organizations are using AI in their campaigns This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

Objev podobné jako Marketing with AI For Dummies - Shiv Singh

''[An] insightful analysis of 19th-century futurism ... Morus''s account is as much a cautionary tale as a flag-waving celebration.'' - DUNCAN BELL, NEW STATESMAN''[How the Victorians Took Us to the Moon] rattles thrillingly through such developments as the Transatlantic telegraph cable, the steam locomotive and electric power and recalls the excitable predictions of the fiction of the time.'' KATY GUEST, THE GUARDIAN''Excellent ... A terrific insight into why the Victorian era was a golden age of engineering.'' - NICK SMITH, ENGINEERING AND TECHNOLOGY MAGAZINEBy the end of the Victorian era, the world had changed irrevocably. The speed of the technological development brought about between 1800 and 1900 was completely unprecedented in human history. And as the Victorians looked to the skies and beyond as the next frontier to be explored and conquered, they were inventing, shaping and moulding the very idea of the future. To get us to this future, the Victorians created a new way of ordering and transforming nature, built on grand designs and the mass-mobilisation of the resources of Empire - and they revolutionised science in the process. In this rich and absorbing book, distinguished historian of science Iwan Rhys Morus tells the story of how this ... Unknown localization key: "more"

Objev podobné jako How the Victorians Took Us to the Moon - Iwan Rhys Morus

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

National BestsellerCNBC and Strategy + Business Best Business Book of the YearIt’s the biggest revolution you’ve never heard of, and it’s hiding in plain sight. Over the past decade, Silicon Valley executives like Eric Schmidt and Elon Musk, Special Operators like the Navy SEALs and the Green Berets, and maverick scientists like Sasha Shulgin and Amy Cuddy have turned everything we thought we knew about high performance upside down. Instead of grit, better habits, or 10,000 hours, these trailblazers have found a surprising short cut. They''re harnessing rare and controversial states of consciousness to solve critical challenges and outperform the competition. New York Times bestselling author Steven Kotler and high performance expert Jamie Wheal spent four years investigating the leading edges of this revolution—from the home of SEAL Team Six to the Googleplex, the Burning Man festival, Richard Branson’s Necker Island, Red Bull’s training center, Nike’s innovation team, and the United Nations’ Headquarters. And what they learned was stunning: In their own ways, with differing languages, techniques, and applications, every one of these groups has been quietly seeking the same thing: the boost in information and inspiration that altered states provide. Today, this revolution is spreading to the mainstream, fueling ... Unknown localization key: "more"

Objev podobné jako Stealing Fire - Steven Kotler

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the ... Unknown localization key: "more"

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar

A razor-sharp analysis of how record-breaking exploits in extreme sport are redefining the limits of being human.Right now, more people are risking their lives for their sports then ever before in history. As Thomas Pynchon once put it in Gravity''s Rainbow, ''it is not often that Death is told so clearly to f@%* off''. Over the past three decades, the bounds of the possible in action and adventure sports - from sky-diving to motocross to surfing and beyond - have been pushed farther and faster. A generation''s worth of iconoclastic misfits have rewritten the rules of the feasible; not just raising the bar, but obliterating it altogether. Along the way, they have become a force pushing evolution relentlessly onward. In a thrilling narrative that draws on biology, psychology, and philosophy, Steven Kotler asks why, at the tail end of the 20th century and the early portion of the 21st, are we seeing such a multi-sport assault on reality? Did we somehow slip through a wormhole to another universe where gravity is optional and common sense obsolete? And where - if anywhere - do our actual limits lie?

Objev podobné jako The Rise of Superman - Steven Kotler

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

In this new edition of the top-selling coursebook, seasoned historians Peter J. Bowler and Iwan Rhys Morus expand on their authoritative survey of how the development of science has shaped our world. Exploring both the history of science and its influence on modern thought, the authors chronicle the major developments in scientific thinking, from the revolutionary ideas of the seventeenth century to contemporary issues in genetics, physics, and more. Designed for entry-level college courses and as a single-volume introduction for the general reader, Bowler and Morus present the history of science not as a series of names and dates but as an interconnected and complex web of relationships joining science and society. Thoroughly revised and expanded, the second edition draws on the latest research and scholarship. It also contains two entirely new chapters: one that explores the impact of computing on the development of science and another that surveys the complex interaction of Western science with the cultures of the rest of the world.

Objev podobné jako Making Modern Science, Second Edition - Iwan Rhys Morus, Peter J Bowler

''[This] crisply succinct, beautifully synthesized study brings to life Tesla, his achievements and failures...and the hopeful thrum of an era before world wars.'' - NatureNikola Tesla is one of the most enigmatic, curious and controversial figures in the history of science. An electrical pioneer as influential in his own way as Thomas Edison, he embodied the aspirations and paradoxes of an age of innovation that seemed to have the future firmly in its grasp. In an era that saw the spread of power networks and wireless telegraphy, the discovery of X-rays, and the birth of powered flight, Tesla made himself synonymous with the electrical future under construction but opinion was often divided as to whether he was a visionary, a charlatan, or a fool. Iwan Rhys Morus examines Tesla''s life in the context of the extraordinary times in which he lived and worked, colourfully evoking an age in which anything seemed possible, from capturing the full energy of Niagara to communicating with Mars. Shattering the myth of the ''man out of time'', Morus demonstrates that Tesla was in all ways a product of his era, and shows how the popular image of the inventor-as-maverick-outsider was deliberately crafted by Tesla - ... Unknown localization key: "more"

Objev podobné jako Nikola Tesla and the Electrical Future - Iwan Rhys Morus

''[An] insightful analysis of 19th-century futurism ... Morus''s account is as much a cautionary tale as a flag-waving celebration.'' - DUNCAN BELL, NEW STATESMAN''[How the Victorians Took Us to the Moon] rattles thrillingly through such developments as the Transatlantic telegraph cable, the steam locomotive and electric power and recalls the excitable predictions of the fiction of the time.'' KATY GUEST, THE GUARDIAN''Excellent ... A terrific insight into why the Victorian era was a golden age of engineering.'' - NICK SMITH, ENGINEERING AND TECHNOLOGY MAGAZINEBy the end of the Victorian era, the world had changed irrevocably. The speed of the technological development brought about between 1800 and 1900 was completely unprecedented in human history. And as the Victorians looked to the skies and beyond as the next frontier to be explored and conquered, they were inventing, shaping and moulding the very idea of the future. To get us to this future, the Victorians created a new way of ordering and transforming nature, built on grand designs and the mass-mobilisation of the resources of Empire - and they revolutionised science in the process. In this rich and absorbing book, distinguished historian of science Iwan Rhys Morus tells the story of how this ... Unknown localization key: "more"

Objev podobné jako How the Victorians Took Us to the Moon - Iwan Rhys Morus

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketingNew extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experienceUpdated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram contentNew/updated international case studies including many more from Asian and African destinationsThis book is written specifically ... Unknown localization key: "more"

Objev podobné jako Hospitality Marketing - David Bowie, Buttle Francis, Dogan Gursoy

The Instant Sunday Times Bestseller*'I’ve finally found the book that makes my house sparkle!' – Louise Pentland'If you get freaked out by your never ending to-do list, this is the book for you.' – Steph McGovernMake your home spotless in next to no time. From quick fixes for spills and stains to swift spritzes and full spring cleans, TV's favourite cleaning expert, Iwan Carrington, shows you how to make your home spick and span with minimal elbow grease. Room by room and task by task, Clean in 15 makes maintaining a sparkling home a doddle with ingenious hacks and easy routines that promise more free time for you. Make it easy: Follow routines that are fun, simple, and faff-freeMake time: Complete tasks in 5 to 50 minutesMake it happen: Only take action when you need to, from daily hacks to monthly maintenanceMake it yourself: Follow budget-saving recipes for multipurpose cleaning products*Clean in 15 made the Sunday Times Bestseller list in January 2026

Objev podobné jako Clean in 15 - Iwan Carrington

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been ... Unknown localization key: "more"

Objev podobné jako A Dictionary of Marketing - Charles Doyle

Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods.Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, ... Unknown localization key: "more"

Objev podobné jako Marketing Skills in Practice - Linda Anne Barkas, Yvonne Dixon-Todd

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.

Objev podobné jako Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska