marketing management philip kotler kevin keller torben hansen malcolm goodman mairead brady

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Čtrnácté vydání nejuznávanější učebnice marketingového řízení, tzv. bible marketingu, přináší nejnovější poznatky marketingové teorie a praxe. Autoři reflektují dramatické změny v marketingovém prostředí, zejména ekonomické poklesy a recese, dále rostoucí význam udržitelného a „zeleného“ marketingu a rychlý rozvoj technologií, využití počítačů, internetu a mobilních telefonů. Významná pozornost je věnována sociálním médiím a komunikaci vůbec. Všechna témata knihy jsou aktualizována, přepracována a doplněna o nové přístupy a myšlenky a mnoho nových příkladů z praxe. Na konci každé kapitoly najdete nové případové studie vysoce inovativních a marketingově úspěšných počinů firem z různých oblastí. Výklad pokrývá všechna hlavní témata marketing managementu: od základů marketingu, vytváření marketingových strategií a plánů, marketingový výzkum a odhad poptávky přes navazování dlouhodobých vztahů se zákazníky, analýzu spotřebních a B2B trhů, brand management, produktové, cenové, distribuční a komunikační strategie a programy až po zajištění úspěšného dlouhodobého růstu zahrnujícího uvádění nových tržních nabídek, účast na globálních trzích a řízení holistické marketingové organizace.

Objev podobné jako Marketing management - Philip Kotler, Kevin Lane Keller

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

dámské zateplené zimní boty Helly Hansen
kuchyňský dřez Mexen Kevin žula
Simba Panáček Beach Kevin plastová figurka
Kevin a Steffi plážový volejbal set
Kevin v kraťasech a tílku hračka
sběratelská figurka Tubbz Mimoni Kevin
licencovaná figurka Kevin z Mimonů
detailně zpracovaná kachnička Kevin
bezoplachový stylingový krém Kevin Murphy
Kevin Murphy produkt pro vyhlazení vlasů
tyčový mixér Bravo B-5013 s příslušenstvím
Bravo Ela B-4690 zelená
přenosné rádio Bravo B-5184 černé stříbrné
konvice Bravo Ela B-4690 s ochranou proti přehřátí
WiFi termostat bez nutnosti brány
Bravo žehlička na vlasy Jess B-4791

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. .

Objev podobné jako Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        “Segments of one” marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·   ... Unknown localization key: "more"

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Rediscover the fundamentals of marketing along with the rise of metamarketing from the best in the business In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. Readers will learn about: The building blocks of metamarketingGeneration Z and Generation Alpha and the technologies they use dailyHow to tap into metaverses and extended realityThe potential obstacles and solutions for creating a more interactive and immersive experience. Marketing has evolved to address global challenges and changing customer expectations. Incorporating sustainability themes and new technologies for customer engagement are essential for businesses to remain relevant. Indeed, marketing has shifted from traditional to digital, but most customers still value some forms of human interaction. As a result, multichannel and omnichannel marketing have become popular among marketers aiming to leverage both traditional and digital engagement. Metamarketing goes beyond that and offers a genuine physical and digital convergence by providing a ... Unknown localization key: "more"

Objev podobné jako Marketing 6.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Objev podobné jako Principles of Marketing - Philip Kotler, Armstrong Gary, Lloyd Harris, Hongwei He

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity. Using insight from both academics and industry practitioners, the text draws on illustrative examples and case studies of brands marketed in the US and all over the world. New co-author and award-winning scholar Vanitha Swaminathan, joins Kevin Lane Keller on this exciting, new 5th Edition. This edition also features a greater focus on digital branding, so students are aware of the exciting new opportunities and daunting challenges brands must face in connecting with today''s consumers. Free instructor resources PowerPoint slides for Strategic Brand Management To access instructor resources you need to visit our global site here.

Objev podobné jako Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition - Kevin Keller, Vanitha Swaminathan

Pusťte se do znovuobjevení marketingových základů s nástupem metamarketingu a nechte se jím provést těmi nejlepšími z oboru.V nové publikaci autor knihy slavný propagátor „4P marketingu“ Philip Kotler vysvětluje, jak mohou marketéři využít technologie k uspokojení potřeb zákazníků a docílit globálních změn. V nové době metamarketingu autor objasňuje způsob, jak integrovat vývoj technologických a obchodních modelů s dramatickými posuny ve spotřebitelském chování, ke kterým došlo v posledním desetiletí. Dozvíte se, jaké jsou stavební kameny metamarketingu, jaké technologie denně používají generace Z a generace Alfa. Objasní vám, jak vstoupit do metaverze a rozšířené reality, a informuje o potenciálních překážkách a jejich řešení pro vytvoření interaktivnějšího a intenzivnějšího zážitku.Kniha je určena pro manažery, vedoucí pracovníky, členy představenstev a další vedoucí pracovníky, kteří se snaží udržet si náskok v době, kdy se jim marketingové prostředí doslova mění pod rukama. Tato publikace je současně nepostradatelná pro novou generaci marketérů, inzerentů, tvůrců obsahu a dalších odborníků.

Objev podobné jako Marketing 6.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

Timothy Keller takes readers behind the scenes to meet the people and understand the events that formed Keller''s spiritual life and ministry priorities.Millions have read books and listened to sermons by Timothy Keller. But which people and what events shaped his own thinking and spiritual growth? With unfettered access to Keller''s personal notes and sermons--as well as exclusive interviews with family members and longtime friends--Collin Hansen gives you unprecedented understanding of one of the 21st century''s most influential church leaders.Spend any time around Timothy Keller and you''ll learn what he''s reading, what he''s learning, what he''s seeing. The story of Timothy Keller is the story of his spiritual and intellectual influences, from the woman who taught him how to read the Bible to the professor who taught him to preach Jesus from every text to the philosopher who taught him to see beneath society''s surface.For the first time, Hansen introduces readers to Keller''s early years: the home where he learned to tell stories from the trees, the church where he learned to care for souls, and the city that lifted him to the international fame he never wanted.You''ll discover how to:Understand the principles and practices that allowed Keller to synthesize ... Unknown localization key: "more"

Objev podobné jako Timothy Keller - Collin Hansen

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy & Management - Diane M. Phillips

Ekonomika za posledné roky vstúpila do éry čoraz častejších a intenzívnejších turbulencií. Vo svete vzájomne prepojenom globalizáciou a modernými technológiami sa znásobujú riziká, ale aj príležitosti. Toto je svet, ktorý pohltí nepripravených, ale odmení pripravených – silné spoločnosti, ktoré majú schopnosť rýchlo predvídať a efektívne spracovať možné hrozby.Známi obchodní stratégovia Philip Kotler a John Caslione predstavujú v knihe Chaotika podnetný, hoci znepokojivý názor, že súčasné turbulentné časy nie sú odchýlkou, ale trvalou súčasťou našej doby. Ich inovatívny Systém manažmentu Chaotika je zameraný na minimalizovanie zraniteľnosti a využívanie príležitostí. Poskytuje praktické stratégie nielen na to, ako prežiť ekonomické výkyvy, ale ako počas nich dokonca rásť.

Objev podobné jako Chaotika - Philip Kotler, John A. Caslione

Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you’ll find practical and concrete techniques for redefining your organisation’s internal operations and processes, as well as its business strategy. You’ll rethink the entire value chain as you consider the growing importance of sustainability, diversity and inclusion, working policies, and more. The authors describe ten critical principles that should guide the actions of your company, whether you work with a startup, an SME, or a large, established organization. They also discuss: The main challenges retailers face in a world that’s been fundamentally transformed by the digital revolution. How to future-proof your marketing strategy, including 10 guiding principles for a new customer experience at retailers and consumer brands. The opportunities and threats of creating a seamless customer journey in the physical, digital, and virtual realms. Perfect for managers, entrepreneurs, consultants, and investors in both the B2B and B2C sectors, Redefining Retail: 10 Guiding Principles for a Post-Digital World will also ... Unknown localization key: "more"

Objev podobné jako Redefining Retail - Philip Kotler, Giuseppe Stigliano

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Objev podobné jako Marketing Management and Strategy - Phil Stern, Peter Doyle

Originally crowdfunded on Kickstarter, this omnibus generated enormous success from fans in celebration of the iconic character s 10th anniversary. This HUGE omnibus features over 700 pages collecting not only the entire GLAAD Award-winning Kevin Keller series run but also EVERY classic-style Kevin story, plus bonus pin-ups, other highlights and extras - including an all-new 10-page story - featuring Kevin!

Objev podobné jako Kevin Keller Celebration Omnibus - Archie Superstars

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.

Objev podobné jako Marketing Communications - Philip Kitchen

Developed in cooperation with the International Baccalaureate®Ensure full coverage of the Business Management syllabus with this co-published guide that encompasses inquiry-based, conceptually-focused teaching and learning, written by highly experienced business coursebook authors.- Explore business management through the four key concepts in the new course: change, creativity, ethics and sustainability and their interrelationships with each other, covering all five syllabus units: Business management; Human resource management; Finance and accounts; Marketing and Operations management.- Delve into business theories using case studies and real-world examples which allow students to create their own questions and formulate their own solutions to problems or issues facing organisations, with an appreciation of differing viewpoints.- Brand new business management toolkit feature highlights the essential tools that are integrated in the course, with links to TOK and top tips to foster the attributes of the IB Learner profile.- Prepare for assessment with worked examples, practice questions and hints to help avoid common mistakes.- All answers available to download for free: www.hoddereducation.com/ib-extras

Objev podobné jako Business Management for the IB Diploma - Andrew Gillespie, Malcolm Surridge

Elektronická kniha - autor Philip Kotler, Kevin Lane Keller, 816 stran Čtrnácté vydání nejuznávanější učebnice marketingového řízení, tzv. bible marketingu, přináší nejnovější poznatky marketingové teorie a praxe. Autoři reflektují dramatické změny v marketingovém prostředí, zejména ekonomické poklesy a recese, rostoucí význam udržitelného a „zeleného“ marketingu, rychlý rozvoj technologií, využití počítačů, internetu a mobilních telefonů. Významná pozornost je věnována i sociálním médiím a komunikaci.Všechna témata jsou aktualizována a doplněna o nové přístupy, myšlenky a příklady z praxe. Na konci kapitol najdete případové studie vysoce inovativních a marketingově úspěšných počinů firem z různých oblastí. Výklad pokrývá všechna hlavní témata marketing managementu: od základů marketingu, vytváření marketingových strategií a plánů, marketingový výzkum přes navazování dlouhodobých vztahů se zákazníky, analýzu spotřebních a B2B trhů, brand management, produktové,...

Objev podobné jako Marketing management (978-80-247-4150-5)

‘Anyone interested in protecting themselves or others should read this book.’ - Neil Basu QPM, former head of UK Counter Terrorism Policing Take the guesswork out of protecting clients. Public figures are increasingly receiving death threats. Ordinary people are struggling with toxic behaviour in the workplace. Psychological and reputational harm are both on the rise. How can security and HR professionals identify, assess, and manage targeted threats smarter in what feels like an ever more dangerous world? Drawing on the latest research and methodologies used by government departments, Philip Grindell, one of the world’s most trusted leaders and advisors in lone actor, fixated, and workplace threats, provides a proven, science-based framework together with practical personal security measures that will help you take the guesswork out of helping clients and colleagues feel safer. Bringing together elements of forensic psychology, protective intelligence, and personal safety, and with contributions from experts including former members of the FBI and US Secret Service, forensic psychologists and protection specialists, he sets out a practical blueprint for an intelligence-led response to some of the most challenging security threats we face today. ''Timely and valuable to anyone in the public eye.’ - Richard Madeley , Writer and broadcaster ... Unknown localization key: "more"

Objev podobné jako Personal Threat Management - Philip Grindell

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.

Objev podobné jako Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Objev podobné jako Marketing Research: An Applied Orientation, Global Edition - Naresh Malhotra

Tubbz kachnička představuje sběratelskou figurku postavy Kevina z filmu Mimoni. Figurka je vyrobena z vinylu, měří 9 cm a je oficiálně licencována. Není určena pro hraní ve vodě.

• Oficiálně licencovaná postava z filmu Mimoni
• Detailní a kvalitní vinylové zpracování
• Vhodné pro sběratelské účely od 6 let
• Humorné a originální pojetí známé postavy

Objev podobné jako Tubbz kachnička Mimoni Kevin

Figurka Kevina od Simby v plážovém oblečení je určena pro sportovní hry. Součástí balení je míč na plážový volejbal pro interakci s postavičkou Steffi. Výrobek z plastu má ohebné klouby a je vhodný pro děti od tří let.

• Pohyblivé klouby pro snadné nastavení různých póz
• Kompletní set s míčem na plážový volejbal
• Vhodné pro děti již od 3 let věku
• Kvalitní plastový materiál a výška 30 cm

Objev podobné jako Simba Panáček Beach Kevin

Kevin Murphy Easy Rider je vyhlazující krém určený k aplikaci na vlhké vlasy po umytí. Produkt zabraňuje krepatění, vyhlazuje vlasová vlákna a zajišťuje jejich poddajnost. Je určen pro bezoplachové použití s důrazem na nanášení do délek a konečků.

• Zabraňuje nežádoucímu krepatění vlasů
• Vyhlazuje povrch vlasů pro dokonalou hladkost
• Usnadňuje následný styling a úpravu
• Bezoplachová aplikace šetří čas

Objev podobné jako Kevin Murphy Easy Rider vyhlazující krém na vlasy proti krepatění 100 g

The definitive text that connects sales theory to the practical implications of selling in today''s world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace. Fully updated with the latest case studies and practical exercises, the new edition covers leading research into the use of technology to enhance the selling process, as well as the recent thinking in customer relationship management and the interactions between sales and marketing functions. The text is well grounded for undergraduate and postgraduate students in business management or marketing degrees, as well those studying MBA or sales professionals in the field. The new edition offers: Expanded coverage of the management of sales channels Updated content on the role of social media and artificial intelligence in selling A fully revised chapter on sales management Increased coverage of strategic selling and partnering Discussion on the interactions between sales and marketing functions Extended discussion on customer management New and updated practical illustrations, examples and cases About the authors: David Jobber is Emeritus Professor of Marketing at University of Bradford and has served on the editorial boards ... Unknown localization key: "more"

Objev podobné jako Selling and Sales Management - David Jobber, Kenneth Le Meunier-Fitzhugh, Geoffrey Lancaster

Apply software-inspired management concepts to accelerate modern marketing In many ways, modern marketing has more in common with the software profession than it does with classic marketing management. As surprising as that may sound, it's the natural result of the world going digital.

Objev podobné jako Hacking Marketing - Scott Brinker

Dámské pantofle Helly Hansen W SLIDE SLM poskytují vysoký komfort pro volnočasové nošení. Jsou vhodné jak pro relaxaci u vody, tak pro odpočinek nohou po fyzické zátěži. Model je dostupný ve světle zelené barvě a velikosti 37.5.

• Maximální komfort pro nohy
• Vhodné pro nošení u vody i po fyzické aktivitě
• Světle zelený moderní design
• Lehká a prodyšná konstrukce

Objev podobné jako Helly Hansen W SLIDE SLM Dámské pantofle, světle zelená, velikost 37.5

Exam board: SQALevel: HigherSubject: Business ManagementFirst teaching: August 2018First exam: Summer 2019Practice makes permanent. Feel confident and prepared for the SQA Higher Business Management exam with this two-in-one book, containing practice questions for every question type and topic, plus two full practice papers - all written by experienced examiners.> Choose to revise by question type or topic: A simple grid enables you to pick particular question styles or course areas that you want to focus on, with answers provided at the back of the book> Remember more in your exam: Repeated and extended practice will give you a secure knowledge of the key areas of the course (understanding business; management of marketing; management of operations; management of people; management of finance)> Familiarise yourself with the exam papers: Both practice papers mirror the language and layout of the real SQA papers; complete them in timed, exam-style conditions to increase your confidence before the exams> Find out how to achieve a better grade: Answers to the practice papers have commentaries for each question, with tips on writing successful answers and avoiding common mistakesFully up to date with SQA''s requirementsThe questions, mark schemes and guidance in this practice book match the requirements of ... Unknown localization key: "more"

Objev podobné jako Essential SQA Exam Practice: Higher Business Management Questions and Papers - Craig McLeod, James Morrison

Exam board: SQALevel: National 5Subject: Business ManagementFirst teaching: August 2017First exam: Summer 2018Practice makes permanent. Feel confident and prepared for the SQA National 5 Business Management exam with this two-in-one book, containing practice questions for every question type and topic, plus two full practice papers - all written by an experienced examiner.> Choose to revise by question type or topic: A simple grid enables you to pick particular question styles or course areas that you want to focus on, with answers provided at the back of the book> Remember more in your exam: Repeated and extended practice will give you a secure knowledge of the key areas of the course (understanding business; management of marketing; management of operations; management of people; management of finance)> Familiarise yourself with the exam paper: Both practice papers mirror the language and layout of the real SQA papers; complete them in timed, exam-style conditions to increase your confidence before the exams> Find out how to achieve a better grade: Answers to the practice papers have commentaries for each question, with tips on writing successful answers and avoiding common mistakesFully up to date with SQA''s requirementsThe questions, mark schemes and guidance in this practice book match ... Unknown localization key: "more"

Objev podobné jako Essential SQA Exam Practice: National 5 Business Management Questions and Papers - Craig McLeod

Pánské trekové boty Helly Hansen RANGER LV kombinují prémiovou kůži s recyklovanými materiály pro každodenní nošení. Vyznačují se technologiemi pro pohodlí, jako je HH Comfort vložka a Hover-Stride EVA mezipodešev. Podešev HH Max-Grip zajišťuje spolehlivou přilnavost na různých površích.

• Prémiová kůže a recyklované materiály pro odolnost a udržitelnost.
• Technologie HH Quick Dry zajišťuje rychlé odvádění vlhkosti.
• Mezipodešev Hover-Stride EVA a podešev HH Max-Grip pro pohodlí a přilnavost.

Objev podobné jako Helly Hansen RANGER LV Pánská treková obuv, černá, velikost 43

Kniha zkoumá starověkou technologii hvězdné brány, která podle mayského proroctví má být obnovena. Autor propojuje historické odkazy, mýty a současná tajemství včetně eugenických experimentů a ztracených artefaktů. Text obsahuje i praktické pokyny pro osobní proměnu.

• Brožovaná vazba v češtině pro snadné čtení
• Provokativní propojení starověkých mýtů a moderních proroctví
• Vzácné obrazové materiály bohů v pláštích iluminátů
• Návod na vnitřní transformaci podle autorova výkladu

Objev podobné jako Hvězdné brány bohů: Tajemství proměny v nadcházejících časech (978-80-7651-085-2)

Tyčový mixér Bravo B-5013 disponuje výkonným motorem 1500 W a nerezovým nástavcem o délce 25 cm. Nabízí plynulou regulaci otáček, TURBO funkci a je dodáván s praktickým příslušenstvím včetně mixovací nádoby. Díky kompaktnímu provedení se snadno skladuje a čistí.

• Výkonný motor 1500 W pro snadné mixování polévek, omáček a smoothie
• Plynulá regulace otáček a TURBO tlačítko pro maximální výkon
• Praktické příslušenství včetně mixovací nádoby 600 ml, chopperu a šlehací metly
• Odnímatelný nerezový nástavec pro snadné čištění a ergonomická rukojeť

Objev podobné jako Bravo B-5013 tyčový mixér s příslušenstvím Bara

Ruční síťový vysavač Bravo B-4955 Oli je praktický přístroj pro odstranění drobných nečistot. Kombinuje funkce ručního a tyčového vysavače, což umožňuje pohodlné uklízení v celé domácnosti. Mezi technické parametry patří HEPA filtr, světelná signalizace provozu, transparentní nádoba na suché nečistoty o objemu 800 ml a příkon 600 W.

• Kombinace ručního a tyčového vysavače pro univerzální použití v domácnosti
• Vybaven HEPA filtrem pro účinnou filtraci a transparentní nádobou o objemu 800 ml
• Světelná signalizace provozu a příkon 600 W
• Kompletní příslušenství včetně štěrbinového nástavce, kartáče na čalounění, hadice a podlahového kartáče

Objev podobné jako Bravo B-4955 ruční síťový vysavač Oli

Pánské běžecké kraťasy Kilpi Braga jsou navrženy pro běh, fitness a volnočasové aktivity. Nabízejí dvojitou konstrukci s integrovanými šortkami, technologii rychlého schnutí OPTI-DRY a čtyřsměrnou elasticitu. Součástí jsou reflexní prvky pro bezpečnost, elastický pas se stahovací šňůrkou a dvě hlavní kapsy.

• Dvojitá konstrukce s integrovanými vnitřními šortkami pro oporu a prevenci odřenin
• Materiál s technologií OPTI-DRY pro rychlé schnutí a odvod vlhkosti
• Čtyřsměrná elasticita pro maximální volnost pohybu
• Reflexní prvky pro zvýšenou bezpečnost při špatném osvětlení

Objev podobné jako KILPI BRAGA Pánské běžecké kraťasy, černá, velikost

Zahradní sestava ROJAPLAST BRAVO 180cm obsahuje obdélníkový stůl a dvě lavice z impregnovaného borovicového dřeva s kovovou podnoží. Podnože jsou skládací pro usnadnění přepravy a skladování. Výrobek má certifikát FSC a nosnost 270 kg.

• Certifikované borovicové dřevo FSC zaručující kvalitu a zdravotní nezávadnost
• Praktické skládací kovové podnože pro snadné skladování a přepravu
• Vysoká nosnost 270 kg a odolná dubová impregnace s lakem
• Kompletní sestava s obdélníkovým stolem a dvěma lavicemi pro pohodlné posezení

Objev podobné jako ROJAPLAST Set zahradního nábytku BRAVO 180cm (245/9)

Nerezová rychlovarná konvice Bravo Ela B-4690 s objemem 1 litr je určena pro menší domácnosti, koleje nebo studentské byty. Disponuje příkonem 1850-2000 W, ochranou proti přehřátí a jednostranným vodoznakem. Konvice pracuje s napětím 220-240 V a frekvencí 50/60 Hz.

• Kompaktní objem 1 litr vhodný pro menší domácnosti nebo studentské byty.
• Výkonný příkon 1850-2000 W pro rychlé ohřev vody.
• Bezpečnostní prvky: ochrana proti přehřátí a jednostranný vodoznak pro snadné použití.

Objev podobné jako Bravo Konvice Ela B-4690 - Nerez

Profesionální žehlička na vlasy Bravo Jess B-4791 s nepřilnavým povrchem desek umožňuje šetrné stylování. Teplotu lze nastavit v rozsahu 150 až 230 °C pomocí digitálního displeje. Příkon 47 W a uzamykatelné keramické desky zajišťují praktické použití.

• Nepřilnavý povrch desek šetrný k vlasům
• Digitální displej a regulace teploty 150–230 °C
• Uzamykatelné keramické desky pro snadné skladování

Objev podobné jako Bravo B-4791 žehlička na vlasy Jess, stříbrná

Elektrostimulátor RIO je určen pro zpevnění pokožky krku a brady. Přístroj nabízí tři úrovně ošetření a podporuje prokrvení pokožky. Je navržen pro pohodlné použití a nabíjí se přes USB.

• Tři úrovně intenzity ošetření
• Ergonomický design pro snadné použití
• Podporuje prokrvení a výživu pokožky
• Nabíjení přes USB kabel

Objev podobné jako RIO Elektrostimulátor na krk a bradu

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ... Unknown localization key: "more"

Objev podobné jako International Marketing and Export Management - Alexander Josiassen, Gerald Albaum, Edwin Duerr

Malcolm McDonald on Key Account Management explores the challenges of winning, retaining and developing key accounts. Key accounts are customers who help their suppliers grow, and consequently, they wield significant power. Although they are the key to market share and revenue growth, the costs of serving key accounts can erode profitability unless they are thoroughly understood and managed. Malcolm McDonald on Key Account Management takes a step-by-step approach to presenting best practice in key account management. Whether your business is starting up or well-established, there is always more to discover about improving the way value is created between you and your most important customers. Malcolm McDonald and Beth Rogers have spent over twenty years researching, teaching and consulting on key account management, and have condensed their knowledge into this book, focusing on making it clear, concise and easy to use.

Objev podobné jako Malcolm McDonald on Key Account Management - Malcolm McDonald, Beth Rogers

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? Who are the marketing professionals, what exactly do they do and what influence do they have in our economy and society? Over the last forty years, sociologists have studied marketing and analysed its practices, techniques and consequences, producing a formidable body of knowledge about the nature of marketing and its impact. This book provides a concise account of these contributions and an introduction to the most important sociological concepts for understanding marketing such as consumption, the market, the organization and culture. Mellet presents marketing not just as a set of techniques but as a pervasive social activity performed by different actors in specific contexts according to particular rules and views. He unpacks the activity of marketing, showing who marketers are, how they think, what they do and how they shape and construct not only markets but also the world we live in. Written in a clear and accessible style, this book is the perfect introduction to marketing from a sociological perspective and it will be used ... Unknown localization key: "more"

Objev podobné jako Marketing - Kevin Mellet

Everyone at Fairvale Academy knows Bryson Keller, the super-hot soccer captain who doesn't believe in high-school relationships. They also know about the dare Bryson accepted - each week he has to date the first person who asks him out.A single school week is all anyone gets. There have been no exceptions to this. None.Until me, that is.Because brilliant Bryson Keller forgot one thing. He never said it could only be girls . . .To All The Boys I've Loved Before meets Simon vs the Homo Sapiens Agenda in this irresistible LGBTQ+ rom com.

Objev podobné jako Date Me, Bryson Keller - van Whye Kevin

Max is a young boy living in an ordinary tower block. He longs for adventure in his life - then one day - DOOF! - a flying pony called Kevin crashes into his flat, blown in by a magical storm!The storm causes a huge flood and soon Max''s town submerged by water. Luckily for the town, Max has a flying pony to come to the rescue, and luckily for Kevin, he has a new best friend and a constant supply of his favourite thing - biscuits.Together Max and Kevin will embark on many wild adventures together . . .This is the start of a hilarious new series brought to you by the creative and inspiring duo Philip Reeve and Sarah McIntyre and is packed with amazing two-colour illustrations.

Objev podobné jako The Legend of Kevin: A Roly-Poly Flying Pony Adventure - Philip Reeve

Welcome to another brilliantly quirky adventure story from creative powerhouse Philip Reeve and Sarah McIntyre. Bumbleford has been hit by a series of biscuit thefts. All the clues lead straight to the only roly-poly flying pony in town, and Max''s best friend, KEVIN! Max and Kevin are forced to go on the run. Will they find the real culprit before Kevin ends up in pony prison?

Objev podobné jako Kevin and the Biscuit Bandit: A Roly-Poly Flying Pony Adventure - Philip Reeve