marketing an introduction european edition michael harker ross brennan

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

This book is an essential resource for beginning students of literary criticism; it enables students to build a critical framework and write analytically. Michael Ryan offers a thorough introduction to literary theory and contemporary critical practice covering traditional approaches as well as more recent developments in criticism.

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For college students in courses with the same topic in communication disorders, psychology, and education. A best-selling, comprehensive, easy-to-understand introduction to language development. This best-selling introduction to language development text offers a cohesive, easy-to-understand overview of all aspects of the subject, from syntax, morphology, and semantics, to phonology and pragmatics. Each idea and concept is explained in a way that is clear to even beginning students and then reinforced with outstanding pedagogical aids such as discussion questions, chapter objectives, reflections, and main point boxed features. The book looks at how children learn to communicate in general and in English specifically, while emphasizing individual patterns of communication development. The new Ninth Edition continues the distribution of bilingual and dialectal development throughout the text; expands the discussion of children from lower-SES families, including those living in homeless shelters; makes substantial improvements in the organization and clarity of Chapter 4 on cognition and its relationship to speech and language; consolidates information on Theory of Mind in one chapter; improves readability throughout with more thorough explanations, simplification of terms, and increased use of headings and bullets; weeds out redundancies and asides to help streamline the reading; provides more child language examples throughout; and thoroughly ... Unknown localization key: "more"

Objev podobné jako Language Development: An Introduction, Global Edition - Robert Owens

Academic Writing has been widely acclaimed in all its editions as a superb textbook—and an important contribution to the pedagogy of introducing students to the conventions of academic writing. The book seeks to introduce student readers to the lively community of research and writing beyond the classroom, with its complex interactions, values, and goals. It presents writing from a range of disciplines in the humanities, social sciences, and natural sciences, cultivating students’ awareness of the subtle differences in genre.

Objev podobné jako Academic Writing: An Introduction - Fourth Edition - Daniel Burgoyne, Richard Gooding, Janet Giltrow

In this fully revised Fourth Edition of Psychometrics: An Introduction, author R. Michael Furr centers his presentation around a conceptual understanding of psychometric core issues, such as scales, reliability, and validity. Focusing on purpose rather than procedure and the "why" rather than the "how to," this accessible book uses a wide variety of examples from behavioral science research so readers can see the importance of psychometric fundamentals in research. By emphasizing concepts, logic, and practical applications over mathematical proofs, this book gives students an appreciation of how measurement problems can be addressed and why it is important to address them. The book offers readers the most contemporary views of topics in psychometrics available in the nontechnical psychometric literature.

Objev podobné jako Psychometrics - Richard Michael Furr

Callister's Materials Science and Engineering: An Introduction, 10th Edition promotes student understanding of the three primary types of materials (metals, ceramics, and polymers) and composites, as well as the relationships that exist between the structural elements of materials and their properties.

Objev podobné jako Callister's Materials Science and Engineering, Global Edition - David G. Rethwisch, William D., Jr. Callister

Written from a European perspective, this comprehensive and regularly updated textbook covers both the theory and practice of global business-to-business (b2b) marketing. New to this sixth edition: Increased and updated coverage covering digital transformation and responsible business as well as new content on small firms New organizational coverage, including companies and brands such as Airspares Unlimited, Optel Group, Pfizer, Royal FloraHolland, Toyota, Trellebord,ValCo Engineering Ltd and Volkswagen Updated online resources for instructors to use and share in their teaching with students, including PowerPoint slides, a testbank, and an instructor’s manual containing guidance and links to online content such as video material, reports, websites and relevant journal articles for each chapter The textbook is suitable for students taking a b2b/industrial marketing module at undergraduate or postgraduate levels. It will also be useful to researchers and practitioners involved in b2b/industrial marketing. Ross Brennan was the former professor of industrial marketing at the University of Hertfordshire, UK. Louise Canning is Associate Professor of Marketing at Kedge Business School, Marseille France. Helen McGrath is Lecturer in Marketing at University College Cork, Ireland.

Objev podobné jako Business-to-Business Marketing - Helen McGrath, Ross Brennan, Louise Canning

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R.Using step-by-step examples throughout, the book is broken down into six core sections: Part 1 covers an introduction to quantitative research methods, and how to get started with SPSS and R; Part 2 covers basic concepts in measurement, data descriptions and distributions; Part 3 discusses hypothesis testing, and basic statistical tests; Part 4 covers regression analysis; Part 5 discusses advanced topics in regression analysis and analysis of variance; and finally Part 6 covers advanced statistical methods. Each chapter contains learning objectives and summaries to structure learning, while breakout boxes provide tips and draw studentsÂ’ attention to dos and donÂ’ts in statistical research. SPSS and R Action Boxes present step-by-step instructions on how to perform statistical tests and procedures with SPSS and R. Review questions prompt self-reflection on concepts taught in each chapter and are complemented by exercises that allow students to put their learning into practice.A very applied text designed to make this complex subject accessible to students with no background in quantitative methods, this book is valuable recommended and core reading for advanced undergraduate and postgraduate students studying Business and Marketing Research ... Unknown localization key: "more"

Objev podobné jako An Introduction to Quantitative Research Methods for Marketing - Ahmad Daryanto

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

An oversized, expanded edition of Fantastic Four: Full Circle—the award-winning national bestseller, named Graphic Novel of the Year by the National Cartoonists Society and the Washington Post—with 288 pages of new material, including commentary and unpublished preparatory material from Alex Ross The critically acclaimed, award-winning national bestseller—the first original graphic novel on the Marvel Arts list—now in an oversized, deluxe expanded edition. This new edition has 288 additional pages of jaw-dropping bonus material from Ross (the original graphic novel was 64 pages), as he walks readers through his process and vision for the making of the book School Library Journal called a “pop art masterpiece.” Showcasing early visual concepts through final art, Ross takes readers behind-the-scenes, revealing for the first time his proposal, thumbnails, sketches, inks, and color guides. The book also includes commentary from Ross as well as reprints of the classic Marvel comic from Stan Lee and Jack Kirby that inspired Fantastic Four: Full Circle—Fantastic Four no. 51—and the subsequent run of covers from 2023 which Alex Ross created for Marvel Comics, featuring the Fantastic Four in costumes designed for Fantastic Four: Full Circle. An essential addition to any Alex Ross fan’s bookshelf, Fantastic Four: Full Circle (Expanded ... Unknown localization key: "more"

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In this elegant but pocketable edition in the Ross''s Discoveries series, passionate bibliophile Michael Ross has curated his favorite literary quotes spanning a multitude of important life topics from the collection of over 1500 well-read books on his shelves. In Ross''s Life Discoveries Michael Ross brings together quotes from such a new perspective even the authors themselves will probably find this book useful and insightful.

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For Introductory Physical Geography CoursesAmong the most highly regarded in physical geography, Robert Christopherson’s bestselling texts are known for their meticulous attention to detail, currency, accuracy, and rich integration of climate change science. Geosystems: An Introduction to Physical Geography, Ninth Edition is uniquely organized to present Earth systems topics as they naturally occur: atmosphere, hydrosphere, lithosphere and biosphere. This interconnected and organic systems-based approach is highlighted in the strong pedagogical tools, structured learning path, and up-to-date information found in the text. This new edition presents bold new features that cultivate an active learning environment both in and outside the classroom. The Ninth Edition can be made available with MasteringGeographyTM , the most effective and widely used online tutorial, homework, and assessment system for the sciences. Note: You are purchasing a standalone product; MasteringGeography does not come packaged with this content. MasteringGeography is not a self-paced technology and should only be purchased when required by an instructor. MasteringGeography will provide an interactive and engaging learning experience for your students. Here’s how: Personalize learning with MasteringGeography: MasteringGeography provides students with engaging and interactive experiences that coach them through introductory physical geography with specific wrong-answer feedback, hints, and a wide variety of educationally ... Unknown localization key: "more"

Objev podobné jako Geosystems: An Introduction to Physical Geography, Global Edition - Ginger Birkeland, Robert Christopherson

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Objev podobné jako Marketing - Michael Solomon, Greg Marshall, Bradley Barnes, Wendy Tabrizi, Vincent-Wayne Mitchell, Elnora Stuart

A revised and updated edition in the popular ''Introduction to Coping with'' series of self-help books. Written by the author of the popular self-help title Overcoming Stress, An Introduction to Coping with Stress 2nd Edition offers a first step in self-help, using techniques from cognitive behavioural therapy (CBT). We all know what stress feels like, and indeed what it feels like when we have too much stress in our lives. Too much stress can have a negative impact on us, almost without our noticing it. It can affect our family life, friendships and other relationships, our work life and our physical and emotional wellbeing. This self-help guide uses CBT strategies to help the reader to recognise what happens to us when we are under stress and how we can change how we feel, think and act in order to regain a more balanced outlook on life and manage it more effectively. This practical booklet is also an ideal resource for health professionals and carers.

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Gapenski’s Healthcare Finance: An Introduction to Accounting and Financial Management explores how healthcare organizations manage financial operations to optimally provide patient care. This significantly revised edition of one of Health Administration Press’s best-selling books introduces the key foundational elements of healthcare finance, including both accounting and financial management. Numerous examples throughout showcase how healthcare finance is practiced in a variety of organizations, including hospitals, medical practices, clinics, home health agencies, nursing homes, and managed care organizations. Authors Kristin L. Reiter and Paula H. Song emphasize not only financial theory and principles but also practical tools healthcare managers can use to make the crucial decisions that promote the financial well-being of their organization. Gapenski’s Healthcare Finance examines the current financial environment in which providers operate, with an emphasis on health system design, healthcare insurance, and reimbursement methodologies. Dates, exhibits, references, and resources have been updated throughout. All examples and financial statements reflect current accounting and reporting standards. In a dynamic environment, healthcare leaders need to practice good financial decision-making for the health of their patients and the financial stability of their organization. From this book, current and future managers will understand the finance problems provider organizations face and how best to ... Unknown localization key: "more"

Objev podobné jako Gapenski's Healthcare Finance: An Introduction to Accounting and Financial Management, Seventh Edition - Kristin L., PhD Reiter, Paula H. Song

'The first two editions of this textbook have received well-deserved high acclaims, and this — the third edition — deserves no less. Its explanations of the whole gamut of atomic and molecular spectroscopy provide a solid grasp of the theory as well as how to understand such spectra in practice. It thus makes an ideal companion to books that start from the observational aspect of spectroscopy, whether in the lab or at the telescope … This new edition of Tennyson’s book ought to be in the library of every astronomical department.'The Observatory Magazine'It closely follows the course given to third year UCL undergraduates, and the worked examples have surely been tested on students … The last two chapters serve as an effective appendix on more specialised topics in atomic and molecular theory.'Contemporary PhysicsThe third edition of Astronomical Spectroscopy examines the physics necessary to understand and interpret astronomical spectra. It offers a step-by-step guide to the atomic and molecular physics involved in providing astronomical spectra starting from the relatively simple hydrogen atom and working its way to the spectroscopy of small molecules.Based on UCL course material, this book uses actual astronomical spectra to illustrate the theoretical aspects of the book to ... Unknown localization key: "more"

Objev podobné jako Astronomical Spectroscopy: An Introduction To The Atomic And Molecular Physics Of Astronomical Spectroscopy (Third Edition) - Jonathan Tennyson

Get an inside look at the irreverent, rule-breaking subculture of hot rodded, or “Outlaw,” Porsches in this handsome volume featuring stunning photography and interviews with key players.Being cool rarely means being “correct.” And few other sports car genres better reflect that ethos than Porsche Outlaws. The enthusiasts and builders behind these modified Porsches defiantly toss out the rulebook along with the factory-correct parts. From custom paint jobs to modified chassis, engine swaps to racing interiors, rally replicas to historic racer tributes, Porsche Outlaws are about building your dream car. These enthusiasts live by the “drive it, don’t hide it” credo, and they’ve become one of the most popular sports car subcultures around the vaunted German marque. Porsche Outlaws chronicles this rapidly growing Porsche cult. The cars are hot rods in every sense of the term, but the basis is a 356, 912, or 911 model rather than a 1932 Ford. Author and photographer Michael Alan Ross presents: The full Outlaw story from its historic roots in the 1950s through todayInterviews with well-known builders and adherents like Rod Emory, Freeman Thomas, Rob Ida, John Oates, Jeff Zwart, and Magnus WalkerHistoric and contemporary photography of a host of fantastic modified PorschesPorsche Outlaws ... Unknown localization key: "more"

Objev podobné jako Porsche Outlaws - Michael Alan Ross

Buildings Across Time brilliantly explores the essential attributes of architecture by uniquely combining both a detailed survey of Western architecture, including Pre-Columbian America, and an introduction to architecture from the Middle East, India, Russia, China, and Japan. Authors have searched out the stories these buildings have to tell, considered the intentions of the people who built them, and examined the lives of those who used them. The text contains extensive descriptive narrative leavened with focused critical analysis, which both allows the book to stand alone and invites lecturers to impose their studied interpretations on the material without the danger of undue ambiguity or conflict. In a world that grows smaller by the day, it presents a global perspective, and in a discipline that concerns built objects that are often beautiful as well as functional, it is copiously illustrated, intelligently designed, and consistently usable.

Objev podobné jako Buildings Across Time: An Introduction to World Architecture ISE - Marian Moffett, Michael Fazio, Lawrence Wodehouse

An Introduction to Quantum Field Theory is a textbook intended for the graduate physics course covering relativistic quantum mechanics, quantum electrodynamics, and Feynman diagrams. The authors make these subjects accessible through carefully worked examples illustrating the technical aspects of the subject, and intuitive explanations of what is going on behind the mathematics. After presenting the basics of quantum electrodynamics, the authors discuss the theory of renormalization and its relation to statistical mechanics, and introduce the renormalization group. This discussion sets the stage for a discussion of the physical principles that underlie the fundamental interactions of elementary particle physics and their description by gauge field theories.

Objev podobné jako An Introduction To Quantum Field Theory - Daniel V. Schroeder, Michael E. Peskin

Offering the most thought-provoking introduction to EU law.Written in a highly readable narrative style, the book provides students with a succinct yet sophisticated analysis of the core aspects of the subject, while also equipping them with the tools for further exploration. Figures and tables clarify complex ideas and processes, and a guide to finding and reading EU judgments offers valuable practical support. This carefully structured guide brings clarity to a broad and multifaceted subject.

Objev podobné jako An Introduction to European Law - Robert Schutze

From the creators of the podcast and bestselling book Ghibliotheque, this is a young film fan''s comprehensive guide to one of the most exciting and influential film studios in cinema history, NOW FEATURING an all-new section to celebrate 40 years of Studio Ghibli. This new section includes a look at The Boy and the Heron, as well as an overview of Studio Ghibli''s theatre productions My Neighbor Totoro and Spirited Away, plus information on Ghibli Park, Japan''s amazing Studio Ghibli theme park.Hello from Ghibliotheque! We are Michael and Jake, and together we make a podcast called Ghibliotheque, all about the films of the legendary Japanese animation company, Studio Ghibli. We think that Studio Ghibli has made some of the greatest films of all time, like My Neighbor Totoro, Kiki''s Delivery Service, Princess Mononoke, and Spirited Away. We love nothing more than sharing these films with other people, whether that''s by watching them together on the big screen, or writing a book like the one you''re holding right now. This book is our handy, illustrated guide to the world of Studio Ghibli, a world that is like no other. Over the following pages you''ll meet strong heroes, get to know wild ... Unknown localization key: "more"

Objev podobné jako An Unofficial Guide to the World of Studio Ghibli UPDATED EDITION - Michael Leader, Jake Cunningham

The second edition of An Introduction to Literary Chinese incorporates recent developments in linguistics and has been expanded to include a lesson on Buddhist texts. Ranging from basic syntax to advanced pre-modern writings, the thirty-six lessons in this textbook provide students practice in reading a variety of increasingly complex works.

Objev podobné jako An Introduction to Literary Chinese - Michael A. Fuller

A riveting adaptation for young readers of Ten Hours Until Dawn: The True Story of Heroism and Tragedy Aboard the Can Do, a true account of a rescue at sea from Michael J. Tougias, the author of the New York Times bestseller The Finest Hours.In the midst of the Blizzard of 1978, the tanker Global Hope floundered on the shoals in Salem Sound off the Massachusetts coast. When the Coast Guard heard the Mayday calls, they immediately dispatched a patrol rescue boat. But within an hour, the Coast Guard rescue boat was in as much trouble as the tanker—both paralyzed in unrelenting seas. Enter Captain Frank Quirk who was compelled to act. Gathering his crew of four, Quirk plunged his forty-nine-foot steel boat, the Can Do, into the blizzard. Perfect for fans of the I Survived series ready for a longer form account, this middle-grade adaptation of an adult nonfiction book chronicles the harrowing journey between Captain Quirk and the Coast Guard as they struggled in the holds of a radical storm. It''s an epic tale of heroism and bravery at sea.New York Times bestselling author Michael J. Tougias adapts his histories of real life stories for young readers in ... Unknown localization key: "more"

Objev podobné jako Into the Blizzard (Young Readers Edition) - Michael J. Tougias

FULLY REVISED AND UPDATED EDITION OF THE PHOTOGRAPHER''S EYE FROM AWARD-WINNING AUTHOR MICHAEL FREEMAN - COMING JULY 2025With 30% new content and never-before-seen images, Michael Freeman brings his ground-breaking book, The Photographer''s Eye, up to date with a fresh look and the latest developments in digital photography.Design is the single most important factor in creating a successful photograph. The ability to see the potential for a strong picture and then organise the graphic elements into an effective, compelling composition has always been one of the key skills in making photographs. Taking a brand-new look at composition, Michael Freeman explores the visual mechanics of photography in its own native terms. Freshly illustrated with straight-to-the-point diagrams and graphic deconstructions, this new remastered edition speaks in that intuitive, visual, and instantaneous language in which photographers think and work.Dive into extraordinary photography and graphic illustrations that explore how each compositional element is placed and arranged in relation to one another. Examine the outtakes from each shoot to understand why one particular image succeeded compared to those taken before and after. Track the viewer''s eye as it moves throughout the photo to see the optical dynamics held within each frame. Most importantly, internalise this graphic ... Unknown localization key: "more"

Objev podobné jako The Photographer's Eye (Definitive Edition) - Michael Freeman

Endorsed by OCR for use with the redeveloped Level 1/Level 2 Cambridge National in Sport Studies.Trust highly experienced authors Ross Howitt and Mike Murray to guide learners through the redeveloped Cambridge National in Sport Studies (J829 for first teaching in September 2022). This brand-new edition will strengthen your learners'' understanding of the content and boost the skills required to tackle the NEA with confidence.This Student Textbook is:> Comprehensive - gain in-depth knowledge of the examined units with clear explanations of every concept and topic, plus improve understanding of the non-examined units with easy-to-follow chapters.> Accessible, reliable and trusted - structured to match the specification and provide the information required to build knowledge, understanding and skills.> Designed to support learners - boost confidence when tackling the internal and external assessment with plenty of activities to test and consolidate knowledge.> The go-to guide - expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.

Objev podobné jako Level 1/Level 2 Cambridge National in Sport Studies (J829): Second Edition - Mike Murray, Ross Howitt

A stunning comic adaptation of the classic Elric of Melniboné novels by fantasy legend Michael Moorcock, adapted by the writer of the award-winning videogame Life is Strange!Collected in a super-sized deluxe edition, this third volume sees the albino emperor face a deadly ancient spirit while challenging his allegiance to the Lord of Chaos!Fantasy writer Michael Moorcock’s legendary champion returns in this beautifully rendered graphic novel adapted directly from the novels by the writer of the award-winning videogame Life is Strange.This stunning deluxe edition features a unique foil cover and has an oversized format which is a collector’s dream. All of Robin Recht and Julien Telo’s exquisite artwork is displayed in all its intended glory.Elric, albino Emperor of the ancient island of Melniboné, has reigned over his people for millennia, witness to their decadence and degeneration. But Elric is ailing. To stave off disease and death, he relies on a dangerous allegiance to the dark Arioch, the most powerful of the Lords of Chaos... In this third volume in the First Cycle of Elric’s story, a year has passed since Elric left Imrryr, his palace and his throne, leaving behind a heartbroken Cymoril. Today, the Young Kingdoms know him as the ... Unknown localization key: "more"

Objev podobné jako Michael Moorcock's Elric Vol. 3: The White Wolf Deluxe Edition - Michael Moorcock

Deepen your understanding and think like an economist Economics, 14th edition, by Michael Parkin is an intuitive guide to modern economics that teaches you how to think like an economist on global issues. Grounded in real-life examples, the text brings together the latest policy and thoughts on world events and encourages critical thinking to enable you to join the discussion. This new edition emphasises real-world applications with diagrams renowned for their pedagogy and clarity throughout. With a range of learning features across its chapters, this title will give you the necessary skills to gain a clearer and deeper understanding of today''s events. Also available/ Pair this text with MyLab® Economics MyLab is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab Economics personalises the learning experience and improves results for each student. If you would like to purchase both the physical text and MyLab® Economics, search for: 9781292433707 Economics, 14th Edition plus MyLab Economics with Pearson eText. Package consists of: 9781292433639 Economics, 14th Edition 9781292433646 Economics, 14th Edition MyLab® Economics 9781292433684 Economics, 14th Edition Pearson eText MyLab® Economics is not included. Students, if MyLab ... Unknown localization key: "more"

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Gain a complete grounding in Accounting and Finance and develop the skills necessary to work with financial information in the business environment. "A comprehensive, accessible and user-friendly text that employs contemporary, real-life examples, promotes critical thinking and reflects the latest international rules and regulations. A most valuable resource." Dr Christos Begkos, Associate Professor Alliance Manchester Business School, University of Manchester “The textbook is a useful tool for students who are new to accounting. The exercises at the end of each chapter make it easy for the students to grasp the concepts” Matthias NnadiCranfield University Accounting and Finance: An Introduction, 11th edition by Eddie McLaney and Peter Atrill, is the ideal introduction to the subject, providing you with the knowledge you need to make informed, successful business decisions. This book is ideal for students who study Finance or Accounting- related modules in Undergraduate and MBA courses, covering Financial Accounting, Management Accounting, and Financial Management in a single text. With its approachable style and language that is easy to understand, this edition will help you learn step-by-step how to use financial information and reports as you work through its chapters and expand your learning of accounting and finance from theory to practice. ... Unknown localization key: "more"

Objev podobné jako Accounting and Finance: An Introduction - Eddie McLaney, Peter Atrill

"A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest." – Michael EvamyThis bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design.The must-have book for any ... Unknown localization key: "more"

Objev podobné jako Logo, revised edition - Michael Evamy

An Introduction to Redox Polymers for Energy-Storage Applications Presents a well-founded introduction to the field or Redox Polymers, with didactical features like summary boxes and a Q&A sections An Introduction to Redox Polymers for Energy-Storage Applications discusses fundamental aspects related to polymer-based batteries, such as types of batteries, their historic development, design and synthesis criteria of the active material, and summarizes the various types of redox polymers and their applications. Each chapter contains learning objectives, summary boxes, and questions to allow for efficient exam preparation. In An Introduction to Redox Polymers for Energy-Storage Applications, readers will find detailed information on: Fundamental aspects of redox-active polymers, along with their historical classification, taking the key applications of the materials into accountEnergy-storage devices, containing polymers as the electrode active materials, and specific material requirements for the desired applicationsClassification of redox-active polymers, e.g., according to the nature of the actual redox-active moieties, their backbone structure, or topologyElectrical conductivity of conjugated polymers, covering their most prominent representatives (polyaniline, polypyrrole, polythiophene, and polyacetylene) An Introduction to Redox Polymers for Energy-Storage Applications also covers the synthesis and applications of these materials, making it an excellent book for graduates, PhD students, and professionals who are starting in this ... Unknown localization key: "more"

Objev podobné jako An Introduction to Redox Polymers for Energy-Storage Applications - Ulrich S. Schubert, Andreas , Friedrich-Schiller University, Jena, Germany) Winte

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

"An extremely valuable source of reading, information, and guidance for my policing students. It covers all the topical issues." Johannes Oosthuizen – Lecturer at Winchester University Introducing the definitive guide for students and professionals alike who want to gain a comprehensive understanding of policing in the 21st century. This updated edition of Introduction to Policing reflects the latest developments in policing and offers a rigorous yet accessible overview of the historical origins and theories of policing, the functions of police organisations, and the challenges and controversies facing policing today. With an emphasis on critical thinking and analysis, Rowe encourages readers to consider different perspectives and to engage with key debates around policing, such as ‘who guards the guards’ and ‘the implications of police culture’, helping them to develop a more nuanced understanding of this complex field. The clear writing style, engaging case studies, and helpful study aids make this book an invaluable resource for students and professionals alike. Key features include: • Revised and expanded discussion of racism and police culture, and new coverage of the development of antiracist policing • Updated examples reflecting contemporary criticisms of policing, such as the cases of Sarah Everard and George Floyd • Expanded ... Unknown localization key: "more"

Objev podobné jako Introduction to Policing - Michael Rowe, Ali Malik, Liam Ralph

An upper-level introduction to the Old Testament that offers students a thorough understanding of three key issues: historical background, literary analysis, and theological message.This second edition of An Introduction to the Old Testament integrates recent developments in Old Testament scholarship. It has many distinctive features that set it apart from other introductions to the Old Testament:It''s committed to a theologically evangelical perspective.Emphasizes "special introduction"—the study of individual books.Interacts in an irenic spirit with the historical-critical method.Features points of research history and representative scholars rather than an exhaustive treatment of past scholarship.Deals with the meaning of each book, not in isolation but in a canonical context.Probes the meaning of each book in the setting of its culture.Including callouts, charts, and graphs, An Introduction to the Old Testament is written with an eye to understanding the nature of Old Testament historiography.Perfect for seminary students, professors, and Bible teachers and ministry leaders, as well as anyone looking for an in-depth and balanced approach to Old Testament study.

Objev podobné jako An Introduction to the Old Testament - Tremper Longman III, Raymond B. Dillard

This self-contained introduction to modern cryptography emphasizes the mathematics behind the theory of public key cryptosystems and digital signature schemes. The book focuses on these key topics while developing the mathematical tools needed for the construction and security analysis of diverse cryptosystems. Only basic linear algebra is required of the reader; techniques from algebra, number theory, and probability are introduced and developed as required. This text provides an ideal introduction for mathematics and computer science students to the mathematical foundations of modern cryptography. The book includes an extensive bibliography and index; supplementary materials are available online.The book covers a variety of topics that are considered central to mathematical cryptography. Key topics include:classical cryptographic constructions, such as Diffie–Hellmann key exchange, discrete logarithm-based cryptosystems, the RSA cryptosystem, and digital signatures;fundamental mathematical tools for cryptography, including primality testing, factorization algorithms, probability theory, information theory, and collision algorithms;an in-depth treatment of important cryptographic innovations, such as elliptic curves, elliptic curve and pairing-based cryptography, lattices, lattice-based cryptography, and the NTRU cryptosystem.The second edition of An Introduction to Mathematical Cryptography includes a significant revision of the material on digital signatures, including an earlier introduction to RSA, Elgamal, and DSA signatures, and new material on lattice-based signatures ... Unknown localization key: "more"

Objev podobné jako An Introduction to Mathematical Cryptography - Jeffrey Hoffstein, Joseph H. Silverman, Jill Pipher

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? Who are the marketing professionals, what exactly do they do and what influence do they have in our economy and society? Over the last forty years, sociologists have studied marketing and analysed its practices, techniques and consequences, producing a formidable body of knowledge about the nature of marketing and its impact. This book provides a concise account of these contributions and an introduction to the most important sociological concepts for understanding marketing such as consumption, the market, the organization and culture. Mellet presents marketing not just as a set of techniques but as a pervasive social activity performed by different actors in specific contexts according to particular rules and views. He unpacks the activity of marketing, showing who marketers are, how they think, what they do and how they shape and construct not only markets but also the world we live in. Written in a clear and accessible style, this book is the perfect introduction to marketing from a sociological perspective and it will be used ... Unknown localization key: "more"

Objev podobné jako Marketing - Kevin Mellet

Trust highly experienced teachers and authors Ross Howitt and Mike Murray to guide students through the latest NCFE Level 1/2 Technical Award in Health and Fitness (for first teaching from September 2022 onwards). This Student Textbook will strengthen students'' understanding of the content and boost the skills required to tackle the NEA with confidence.Brought to you by the No.1 Sport and PE textbook publisher, this Student Textbook is:>> Comprehensive - gain in-depth knowledge of each content area with clear explanations of every concept and topic and easy-to-follow chapters.>> Accessible, reliable and trusted - structured to match the specification and provide students with the information they need to build knowledge, understanding and skills.>> Designed to support all students - boost confidence when tackling the internal non-examined and external examined assessments with plenty of activities to test and consolidate knowledge.>> The go-to guide - expert authors have carefully designed tasks and activities to build skillset in order to aid progression and questions to assess understanding.

Objev podobné jako NCFE Level 1/2 Technical Award in Health and Fitness, Second Edition - Mike Murray, Ross Howitt

In Reclaiming The European Street, in over twenty lively discourses, President Higgins lays out his vision for Europe.

Objev podobné jako Reclaiming the European Street - Michael D. Higgins

Gospel-Centered Theology for TodayEvangelical Theology, Second Edition helps today''s readers understand and practice the doctrines of the Christian faith by presenting a gospel-centered theology that is accessible, rigorous, and balanced. According author Michael Bird the gospel is the fulcrum of Christian doctrine; the gospel is where God meets us and where we introduce the world to God. And as such, an authentically evangelical theology is the working out of the gospel in the various doctrines of Christian theology.The text helps readers learn the essentials of Christian theology through several key features, including:A "What to Take Home" section at end of every part that gives readers a run-down on all the important things they need to know.Tables, sidebars, and questions for discussion to help reinforce key ideas and conceptsA "Comic Belief" section, since reading theology can often be dry and cerebral, so that readers enjoy their learning experience through some theological humor added for good measure.Now in its second edition, Evangelical Theology has proven itself in classrooms around the world as a resource that helps readers not only understand the vital doctrines of Christian theology but one that shows them how the gospel should shape how they think, pray, preach, teach, ... Unknown localization key: "more"

Objev podobné jako Evangelical Theology, Second Edition - Michael F. Bird

AN INTRODUCTION TO SOCIOLINGUISTICS The new eighth edition of An Introduction to Sociolinguistics brings this valuable, bestselling textbook up to date with the latest in sociolinguistic research and pedagogy, providing a broad overview of the study of language in social context with accessible coverage of major concepts, theories, methods, issues, and debates within the field. This leading text helps students develop a critical perspective on language in society as they explore the complex connections between societal norms and language use. The eighth edition contains new and updated coverage of such topics as the societal aspects of African American Vernacular English (AAVE), multilingual societies and discourse, gender and sexuality, ideologies and language attitudes, and the social meanings of linguistic forms. Organized in four sections, this text first covers traditional language issues such as the distinction between languages and dialects, identification of regional and social variation within languages, and the role of context in language use and interpretation. Subsequent chapters cover approaches to research in sociolinguistics—variationist sociolinguistics, ethnography, and discourse analytic research—and address both macro– and micro-sociolinguistic aspects of multilingualism in national, transnational, global, and digital contexts. The concluding section of the text looks at language in relation to gender and sexuality, ... Unknown localization key: "more"

Objev podobné jako An Introduction to Sociolinguistics - Janet M. Fuller, Ronald Wardhaugh

An Introduction to Statistical Mechanics and Thermodynamics returns with a second edition which includes new chapters, further explorations, and updated information into the study of statistical mechanics and thermal dynamics.The first part of the book derives the entropy of the classical ideal gas, using only classical statistical mechanics and an analysis of multiple systems first suggested by Boltzmann. The properties of the entropy are then expressed as "postulates" of thermodynamics in the second part of the book. From these postulates, the formal structure of thermodynamics is developed. The third part of the book introduces the canonical and grand canonical ensembles, which are shown to facilitate calculations for many model systems. An explanation of irreversible phenomena that is consistent with time-reversal invariance in a closed system is presented. The fourth part of the book is devoted to quantum statistical mechanics, including black-body radiation, the harmonic solid, Bose-Einstein and Fermi-Dirac statistics, and an introduction to band theory, including metals, insulators, and semiconductors. The final chapter gives a brief introduction to the theory of phase transitions. Throughout the book, there is a strong emphasis on computational methods to make abstract concepts more concrete.

Objev podobné jako An Introduction to Statistical Mechanics and Thermodynamics - Prof Robert H. Swendsen

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Objev podobné jako Principles of Marketing - Philip Kotler, Armstrong Gary, Lloyd Harris, Hongwei He

This fifth edition of An Introduction to Sociology provides an accessible and engaging introduction to sociology, without oversimplifying or passing over the important and exciting insights sociology has to offer.  Building on the book's existing achievements, Ken Browne has restructured the fifth edition to focus on the core issues in sociology considered in introductory courses. The book covers all the topics and options specified by the GCSE and IGCSE examining boards, including the required classic texts and theoretical perspectives which are helpfully applied throughout the chapters. The new edition has been completely updated to reflect contemporary social changes, including the latest statistics and topical illustrative examples. New material is to be found throughout, such as more extensive treatment of family and household diversity, the marketization of education, social inequality, the control and prevention of crime, and the effects of new media technologies.  Carefully designed to support and extend students' learning, a number of features – such as a range of activities, questions and discussion points – add to the book's value as a learning and teaching resource. Explanatory graphics, photographs and cartoons also enliven the text, presenting sociology as an exciting and relevant topic to students of all ... Unknown localization key: "more"

Objev podobné jako An Introduction to Sociology - Ken Browne

This fully updated fifth edition of An Introduction to African Politics is an ideal textbook for those new to the study of this fascinating continent. Charting trends in government over six decades of the post-colonial era, the book tackles key questions such as: How have African states made sense of their colonial inheritance? How relevant are ethnic and religious identities? Why have some states collapsed and others prospered? Why did the one-party state fail? Why is contemporary Africa now dominated by electoral authoritarian states, and not the multi-party democracies promised in the 1990s? Key features include: thematically organised, with chapters exploring issues such as colonialism, ethnicity, nationalism, religion, social class, ideology, legitimacy, authority, sovereignty and democracy;new five-part structure makes clearer Africa’s political evolution over time;new chapter on the emergence of ‘hybrid states’ and ‘electoral authoritarianism’;more coverage of twenty-first century governance trends such as China’s impact, the changing role of the military, different uses of ‘client–patron’ networks, Western conditionality and the ‘Africa rising’ debate;colour presentation of maps, photos and data;boxed case studies including Mali, Tanzania, Nigeria, Botswana, Côte d’Ivoire, Uganda, Somalia, Ghana, the Democratic Republic of the Congo, Tunisia and Angola;each chapter concludes with key terms and definitions, questions and further ... Unknown localization key: "more"

Objev podobné jako An Introduction to African Politics - Alexis E. Thomson

Explore the concept of compassion as it applies to the field of healthcare and improving patient outcomes An Introduction to Compassion in Healthcare Practice identifies the core components of being compassionate and self-compassionate, so that we may be in a better position to attend to our health and to engage in helping others. The foundation of this book is that if we have an intention to help, we are best served by understanding what ‘helping’ really means. This is addressed by reviewing compassion in a range of contexts and environments, including through an evolutionary science perspective. In this view, we are ‘programmed’ to be compassionate—but social forces may throw challenges or obstacles in our way. Also covered in this text are the challenges associated with being compassionate to the self, as well as care encounters with individuals in a clinical context and working in a clinical team. Some of the ideas explored in An Introduction to Compassion in Healthcare Practice include: Artificial intelligence (AI) and compassion, covering ethical theories for AI alongside considerations surrounding consent and the role of touch The role of mindfulness in self-compassion, the challenges and benefits of self-compassion, perfectionism, our “inner critic”, and shame Complex Adaptive ... Unknown localization key: "more"

Objev podobné jako An Introduction to Compassion in Healthcare Practice - Ian McGonagle

Learn how to manage your feelings of panic Panic disorder and panic attacks affect many people across the world. This self-help guide explains how panic develops and what keeps it going. This updated edition gives you clinically proven cognitive behavioural therapy (CBT) techniques to help you recognise the link between your thoughts and your panic:How to spot and challenge thoughts that make you panicKeeping a panic diaryLearn calming breathing techniques

Objev podobné jako An Introduction to Coping with Panic, 2nd edition - prof Charles Young

An Introduction to Molecular Ecology combines theoretical concepts with practice-driven examples to showcase the latest molecular and genomic techniques and their impact on the study of ecology.The opening chapters introduce the essential molecular and genetic concepts that underpin the subject and describe key molecular tools and methods available to the ecologist. Capturing the broad scope of the field, the book goes on to explore the use of molecular tools in the context of behavioural ecology, population genetics, phylogeography, conservation, and microbial ecology. The third edition includes coverage of exciting new technological and analytical developments, such as next generation sequencing, which have revolutionized the field over the last decade. Molecular ecology is now in a position to tackle some truly ecological questions for the first time since its inception.Blending conceptual detail with the most instructive examples, An Introduction to Molecular Ecology is an ideal resource for those new to the subject needing to develop a strong working understanding of the field.Online Resource CentreThe Online Resource Centre to accompany An Introduction to Molecular Ecology features: For students: - Suggested review articles to take your learning further - Links to useful websites and software - A range of questions to consolidate your learning ... Unknown localization key: "more"

Objev podobné jako An Introduction to Molecular Ecology - Graham Rowe, Trevor , Emeritus Professor (Evolution, Behaviour and Environment), University of Sussex) Beebee,

DISCOVER AND CHERISH THIS BEAUTIFUL HARDBACK 40th ANNIVERSARY ILLUSTRATED EDITION OF THE BELOVED MODERN CLASSIC, WAR HORSE.Before the Steven Spielberg film, before the National Theatre production, there was the classic and nation’s favourite children’s novel…In the deadly chaos of the First World War, one horse witnesses the reality of battle from both sides of the trenches. Bombarded by artillery, with bullets knocking riders from his back, Joey tells a powerful story of the truest friendships surviving in terrible times.One horse has the seen the best and the worst of humanity. The power of war and the beauty of peace. This is his story.With a stunning new cover from fine arts photographer, Nine Francois and chapter illustrations from award-winning war artist, George Butler.National treasure, Michael Moropurgo’s, War Horse was adapted by Steven Spielberg as a major motion picture with Jeremy Irvine, Emily Watson, and Benedict Cumberbatch. The National Theatre production opened in 2007 and has enjoyed successful runs in the West End and on Broadway.

Objev podobné jako War Horse 40th Anniversary Edition - Michael Morpurgo