visual marketing barbara e kahn elizabeth n johnson

As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts, illustrating this with many contemporary real-world examples. Reflecting on observations around the radical disruption in the retail industry in particular, the authors introduce the “Kahn Retailing Success Matrix,” which has successfully guided marketing strategy across many industries. The book also highlights the significant influence of visual and physiological principles on how human observers see and interpret visual stimuli, and how applying these fundamental principles will provide marketers with incredible differential advantage in a customer-centric world. Readers will also gain in-depth understanding of how to use new measurement tools that rely on data analytics; choice and preference behaviour; eye tracking and other measures of attention; memory; and emotions to evaluate strategies and measure success. This innovative and incisive new textbook is a ... Unknown localization key: "more"

Objev podobné jako Visual Marketing - Barbara E. Kahn, Elizabeth N. Johnson

''Since the middle of the twentieth century,'' writes Elizabeth Johnson, ''there has been a renaissance of new insights into God in the Christian tradition. On different continents, under pressure from historical events and social conditions, people of faith have glimpsed the living God in fresh ways. It is not that a wholly different God is discovered from the One believed in by previous generations. Christian faith does not believe in a new God but, finding itself in new situations, seeks the presence of God there. Aspects long-forgotten are brought into new relationships with current events, and the depths of divine compassion are appreciated in ways not previously imagined.''This book sets out the fruit of these discoveries. The first chapter describes Johnson''s point of departure and the rules of engagement, with each succeeding chapter distilling a discrete idea of God. Featured are transcendental, political, liberation, feminist, black, Hispanic, interreligious, and ecological theologies, ending with the particular Christian idea of the one God as Trinity.

Objev podobné jako Quest for the Living God - Elizabeth A. Johnson

Discover your dog’s Five Element archetype to better understand their behaviors and needs• Looks at each dog element archetype individually, exploring their personality strengths and weaknesses, emotional defaults, how they react under stress, what makes them happy, and their potential physical ailments and conditions• Offers holistic practices to help support each elemental dog type at any stage of life, including diagrams of acupressure points that can help• Includes element archetype quizzes to determine your dog’s type as well as your ownDO YOU EVER WONDER why your canine friend behaves the way they do? With sensitivity and skill, master animal healer Elizabeth Anne Johnson takes you into the body, mind, and heart of the dog—sharing intimate stories of working dogs who are changing the world, rescue dogs who change us, old dogs offering profound wisdom, and humans making the world a better place.Introducing the five element archetypes of the Wood, Fire, Earth, Metal, and Water Dog, Know Your Dog’s True Nature illuminates practical ways to gain insigh into the unique personalities of your animal companion. As you explore the similarities and dynamics between dog and human, you’ll come to appreciate the mutually supportive structures and richness in your relationships, an understanding ... Unknown localization key: "more"

Objev podobné jako Know Your Dog's True Nature - Elizabeth Anne Johnson

Elizabeth Arden tělové mléko Visible Difference
Elizabeth Arden Moisture Body Care
strategické rozšíření Catan s barbary
Elizabeth Taylor Diamonds and Emeralds toaletní voda 100 ml
luxusní parfém Elizabeth Taylor
kniha Barbara Woodová Panenky z ráje

Polobotky CXS BARBADOS v modrobílém provedení od výrobce Canis. Velikost 37. Produkt je skladem a expeduje se do 4 pracovních dnů.

• Dostupnost do 4 pracovních dnů
• Kombinace modré a bílé barvy
• Značka Canis (CXS) s tradicí
• Univerzální polobotky pro volný čas

Objev podobné jako Canis (CXS) Polobotky CXS BARBADOS - Modrá / bílá | 37

Toaletní voda Elizabeth Taylor Diamonds and Emeralds je orientálně-květinová vůně pro ženy představená v roce 1993. Kombinuje květinovou jemnost s exotickou hloubkou a je určena především pro večerní nošení. Flakón s decentní zlatou výzdobou odkazuje na šperkařskou inspiraci vůně.

• Zářivá orientálně-květinová vůně s dlouhou stopou
• Luxusní flakón se zlatými detaily inspirovaný šperky
• Univerzální pro večerní a slavnostní příležitosti
• Bohaté smyslné složení s gardénií, tuberózou a vanilkou

Objev podobné jako Elizabeth Taylor Diamonds and Emeralds toaletní voda pro ženy 100 ml

Features work across a wide range of artistic mediums including paper, glass, and TyvekA talented visual storyteller, Barbara Earl Thomas has drawn from history, literature, folklore, mythology, and biblical stories over her forty-year career to reflect the social fabric of our times. Thomas''s figural and narrative imagery has a deeply philosophical and emotional force, and light and dark have been especially potent concepts in her work. This book of new works meditates on the visual experience of the body within a physical and metaphorical world of light and shadow. Based on real people, the portraits "elevate to the magnificent" her family, friends, and neighbors, as well as cultural icons of the African American literary landscape. Thomas''s illumination of the human figure through her light-filled artworks and portraiture encourages the viewer to reflect on how we communicate ourselves to the world and how we perceive those among us.Exhibition dates: Chrysler Museum of Art: February 24–August 20, 2023; Wichita Art Museum: October 7, 2023–January 14, 2024; Arthur Ross Gallery, the University of Pennsylvania: February 17–May 21, 2024

Objev podobné jako Barbara Earl Thomas

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

Pozvedněte svůj herní setup s herním křeslem Marvo Kahn Herní křeslo Marvo Kahn spojuje odolnost, styl a ergonomickou podporu, díky čemuž je ideální volbou pro každého vášnivého hráče. Je navrženo tak, aby obstálo i při dlouhých herních seancích a nabídlo maximální pohodlí bez kompromisů. Kombinace kvalitní tkaniny a PVC zajišťuje příjemný pocit při sezení i dlouhou životnost produktu. Tento materiál se snadno udržuje a zároveň působí moderně a profesionálně. S křeslem Marvo Kahn se můžete plně soustředit na hru – bez nepříjemného tlaku, přehřívání nebo bolesti zad. Maximální pohodlí a opora zad Marvo Kahn je navrženo tak, aby nabídlo co nejvyšší míru komfortu i při několikahodinovém sezení. Široké opěradlo o rozměrech 55 cm na šířku a 82 cm na výšku poskytuje dostatečný prostor a oporu pro horní část těla. Sedák o velikosti 55 x 50 cm pak zaručuje pohodlné sezení i při delším hraní nebo práci. 4D područky umožňují nastavení ve více směrech – výškově, dopředu/dozadu, do stran a rotaci – takže si je každý může přizpůsobit podle potřeby. Díky výškově nastavitelnému rozsahu od 120 do 130 cm si snadno nastavíte ideální polohu k sezení i k pracovnímu stolu. Prémiové funkce pro náročné hráče Křeslo je vybaveno plynovým pístem třídy ... Unknown localization key: "more"

Objev podobné jako Herní židle Marvo KAHN RED, černo-červená

This photographic tour of every one of the buildings designed solely by Louis Kahn represents the architect''s greatest accomplishments.This book focuses on over twenty buildings that were designed solely by Louis Kahn. From his native city of Philadelphia to the heart of Bangladesh, Kahn''s architecture reflected his fascination with science, mathematics, history, and nature. Striking new interior and exterior photographs by esteemed architectural photographer Cemal Emden reveal the characteristic features of Kahn''s aesthetic: juxtaposed materials, repetition of line and shape and geometric precision. Also evident is the way Kahn''s designs flourish in a variety of settings--religious, governmental, educational, and residential. The book gives close attention to Kahn''s most iconic buildings, including Erdman Hall at Bryn Mawr College in Pennsylvania; the Indian Institute of Management in Ahmedabad; the Sher-e-Bangla Nagar in Dhaka, Bangladesh; and the Yale Center for British Art in New Haven, Connecticut, as well as a cluster of residences he designed in the Philadelphia area. Chapter openers written by architecture professor Caroline Maniaque, an introduction by academic Jale Erzen and an extensive chronology by academic Zekiye Abali, as well as a selection of Kahn''s most insightful statements complete this book, which allows for a rich understanding of Kahn''s architectural ... Unknown localization key: "more"

Objev podobné jako The Essential Louis Kahn

Expert guidance on using Visual Studio Code for editing and debugging your web development projects Visual Studio Code, a free, open source, cross-compatible source code editor, is one of the most popular choices for web developers. It is fast, lightweight, customizable, and contains built-in support for JavaScript, Typescript, and Node.js extensions for other languages, including C++, Python, and PHP. Features such as debugging capability, embedded Git control, syntax highlighting, code snippets, and IntelliSense intelligent code completion support—several of which set it apart from the competition—help make Visual Studio Code an impressive, out-of-the-box solution. Visual Studio Code: End-to-End Editing and Debugging Tools for Web Developers helps readers to become familiar with and productive in Visual Studio Code. This up-to-date guide covers all of the essential components of the software, including the editing features of the workspace, advanced functionality such as code refactoring and key binding, and integration with Grunt, Gulp, NPM, and other external tools. New users, experienced developers, and those considering moving from another developer tool will benefit from this book’s detailed, yet easy-to-follow information on Visual Studio Code. This book: Teaches readers how to use Visual Studio Code to do full-stack developmentExplains the steps to install Visual Studio Code ... Unknown localization key: "more"

Objev podobné jako Visual Studio Code - Bruce Johnson

Fritz Kahn (1888–1968) was a German doctor, educator, popular science writer, and information graphics pioneer. Chased out of Germany by the Nazis, who banned and burned his books, Kahn emigrated to Palestine, then France, and finally the United States to continue his life’s work.In this new edition, TASCHEN celebrates Kahn as a creative genius, particularly adept at the visualization of complex scientific ideas. In such works as Man as Industrial Palace, we see how Kahn deployed vivid visual metaphors to demystify science and how his concepts have influenced generations of scientific illustrators, visual communications specialists, and infographic artists through to today.The book features more than 350 illustrations with extensive captions, three original texts by Fritz Kahn himself, a foreword by Steven Heller, and an essay about Kahn’s life and oeuvre.

Objev podobné jako Fritz Kahn. Infographics Pioneer - Uta and Thilo von Debschitz

Depend on SHP''s comprehensive and best-selling core texts to enrich your understanding of A Level History.SHP Advanced History Core Texts are the Schools History Project''s acclaimed books for A level History. They offer:- clear and penetrating narrative - comprehensively explaining the content required for examination success- thought provoking and relevant activities that explore the content and help students think analytically about the subject- thorough exam preparation through carefully designed tasks that address the distinctive requirements of A Level history including guidance in essay writing and source-based investigations.- a wide range of revision strategies including structured content summariesAdditional features include: - A focus route pathway for independent learners- Learning Trouble Spots - which address common misunderstandings- diagrammatic summaries of key areas of content and historical issues - accessible summaries of recent historical debates.- active learning approaches, including decision-making exercisesThe Reign of Elizabeth 1558-1603 This title investigates the achievements and failures of, Elizabeth''s governments and the changing nature of English society at this time. It explores the ongoing historiographical debate about the period. Major themes include:- How far was Elizabeth in control of her government?- How did religion affect England''s relations with foreign powers- Can Elizabeth''s reign be seen as a ''Golden ... Unknown localization key: "more"

Objev podobné jako The Reign of Elizabeth: England 1558-1603 - Barbara Mervyn

THE FINAL NOVEL IN THE BESTSELLING RAVENSCAR TRILOGYElizabeth Turner, scion of the fabled Deravenel family, carries the red-gold hair and beautiful English complexion of her ancestors. And it is not just her colouring that she has inherited from Edward Deravenel. Astute and charismatic, she is also bold, daring and fiercely ambitious, with the same ruthless streak.Now, aged just twenty-five, she stands in the position she has dreamed of – inheriting the family business, Deravenels. Over eight hundred years old, the company is a bastion of male chauvinism and the challenge that lies ahead of Elizabeth is immense.Cecil Williams acts as Elizabeth''s mentor while navigating the treacherous corridors of power with her. But her greatest ally is her childhood friend, handsome, charming Robert Dunley. Highly intelligent, he is her match in every way – and there is a spark between them that is impossible to resist. Yet Robert is already married. When they begin an affair it scandalises those around them. But far worse is to come…From the family seat perched high on the Yorkshire moors to the glamour of London as the twentieth century draws to a close, Elizabeth fights for her birthright and her inheritance. Passion, drama, betrayal and ... Unknown localization key: "more"

Objev podobné jako Being Elizabeth - Barbara Taylor Bradfordová

A leading urban economist's hopeful study of how shifts to remote work can change all of our lives for the better.  As COVID-19 descended upon the country in 2020, millions of American office workers transitioned to working from home to reduce risk of infection and prevent spread of the virus. In the aftermath of this shift, a significant number of workers remain at least partially remote. It is clear that this massive experiment we were forced to run will have long-term consequences, changing the shape of our personal and work lives, as well as the urban landscape around us. How will the rise of telecommuting affect workers' quality of life, the profitability of firms, and the economic geography of our cities and suburbs? Going Remote addresses the uncertainties and possibilities of this moment. In Going Remote, urban economist Matthew E. Kahn takes readers on a journey through the new remote-work economy, revealing how people will configure their lives when they have more freedom to choose where they work and how they live. Melding ideas from labor economics, family economics, the theory of the firm, and urban economics, Kahn paints a realistic picture of the future for workers, firms, and ... Unknown localization key: "more"

Objev podobné jako Going Remote - Matthew E. Kahn

Louis Kahn (1901–74) je vedle Le Corbusiera a Miese van der Roheho jedním z nejproslulejších architektů modernismu, kteří nejvíc ovlivnili následující generace. Kahn hledal ve svých mocně působících formách duchovní obsah a povzbuzoval studenty, aby se soustředili na samou podstatu povahy architektury. Každá stavba musí mít … svou vlastní duši. Snažím se vytvořit domovy, ne domy. Architektura znamená vztahovat se k pravdě. Prostor není prostorem bez přirozeného světla. Architektura je promyšlené vytváření prostoru. Čím chce dům být? Architekt si musí především uvědomit, že každá budova, kterou staví, je svět sám o sobě, a že tenhle svět slouží nějaké instituci. V malé místnosti člověk neřekne, co by řekl ve velké.

Objev podobné jako Rozhovory se studenty - Louis I. Kahn

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Oficiální prequel k seriálu Captain Laserhawk: A Blood Dragon Remix, který znáte z Netflixu! Dolph Laserhawk byl dlouhá léta bezduchý stroj na zabíjení, supervoják ve službách Edenu. Ale to teď skončilo. Dolph je totiž na jedné misi postavený před zásadní volbu – ublížit dítěti, nebo neuposlechnout rozkaz. Ve vteřině se z něj stává uprchlík a rebel. Jenomže Eden je korporace, která neodpouští, a ocitnout se na útěku není jediný problém, který Dolpha tíží. Jak přežít ve světě, kde se najednou musí rozhodovat sám za sebe? Díky VR technologii může znovu prožívat minulost a vrátit se do chvíle, kdy potkal svého osudového muže – geniálního kriminálníka Alexe Taylora. Alex byl od začátku nepřítelem Edenu, ale co když nic není černobílé? Aby Dolph našel správné odpovědi, musí čelit pravdě o téhle zničující lásce. Tento prequel se odehrává před událostmi známými ze seriálu a odkrývá Dolphovy myšlenky a motivace. Manga Captain Laserhawk: Zničující láska je temnou BL romancí zasazenou do dystopického světa, kde se snoubí vášeň, zrada a otázka viny. Čtenářům nabízí nejen akční scény a vizuálně působivé prostředí, ale především silný psychologický rozměr hlavního hrdiny, který hledá svoje vlastní já a smysl existence. Vizuální styl kresby kombinuje cyberpunkovou estetiku s dynamickou akcí ... Unknown localization key: "more"

Objev podobné jako Captain Laserhawk - Ben Kahn, Adi Shankar

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success.But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the ... Unknown localization key: "more"

Objev podobné jako Tim Cook - Leander Kahney

A Fortune magazine journalist draws on his expertise and extensive contacts among the companies and scientists at the forefront of artificial intelligence to offer dramatic predictions of AI’s impact over the next decade, from reshaping our economy and the way we work, learn, and create to unknitting our social fabric, jeopardizing our democracy, and fundamentally altering the way we think.Within the next five years, Jeremy Kahn predicts, AI will disrupt almost every industry and enterprise, with vastly increased efficiency and productivity. It will restructure the workforce, making AI copilots a must for every knowledge worker. It will revamp education, meaning children around the world can have personal, portable tutors. It will revolutionize health care, making individualized, targeted pharmaceuticals more affordable. It will compel us to reimagine how we make art, compose music, and write and publish books. The potential of generative AI to extend our skills, talents, and creativity as humans is undeniably exciting and promising. But while this new technology has a bright future, it also casts a dark and fearful shadow. AI will provoke pervasive, disruptive, potentially devastating knock-on effects. Leveraging his unrivaled access to the leaders, scientists, futurists, and others who are making AI a reality, Kahn ... Unknown localization key: "more"

Objev podobné jako Mastering AI - Jeremy Kahn

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Gifted spiritual teacher and intuitive Matt Kahn guides readers on their spiritual path with 10 Golden Rules to help unlock emotional freedom.Do you feel an insatiable drive to fulfill a mission greater than yourself? To be reacquainted with a long-lost desire to follow the excitement of passion, inspiration, and playfulness? Have you reached a turning point in your reality?In this powerful work, spiritual teacher and intuitive Matt Kahn explores the 10 Golden Rules for emotional freedom-divinely curated and practical to the demands of everyday life. Infused into each rule is Matt''s loving, heart-centered perspective, to help guide you through your own profound spiritual transformation.By overcoming self-sabotage, hardship, and anger, you will find true liberation and the infinite current of unconditional love that nourishes your heart. Matt''s energetically encoded mantras and exercises will enable you to jumpstart your spiritual growth and access deeper levels of ease, freedom, and joy. Unlock the Universe''s plan for you and the milestones that will become the personal testimony of your life on this Earth.

Objev podobné jako The Universe Always Has a Plan - Matt Kahn

'Quite simply, and quite ridiculously, one of the funniest and most illuminating books I have ever read. I thought I was obsessive, but Keith Kahn-Harris is playing a very different sport. He really has discovered the whole world in an egg.' Simon Garfield'There is a delicious humour implicit in every page . . . [the book] is filled with a sense of wonder, gazing at languages that neither the writer nor reader understands . . . The Babel Message was such fun that I even went out and bought a Kinder Surprise Egg.' - Mark Forsyth, The SpectatorA thrilling journey deep into the heart of language, from a rather unexpected starting point. Keith Kahn-Harris is a man obsessed with something seemingly trivial - the warning message found inside Kinder Surprise eggs:WARNING, read and keep: Toy not suitable for children under 3 years. Small parts might be swallowed or inhaled. On a tiny sheet of paper, this message is translated into dozens of languages - the world boiled down to a multilingual essence. Inspired by this, the author asks: what makes 'a language'? With the help of the international community of language geeks, he shows us what the message looks like ... Unknown localization key: "more"

Objev podobné jako The Babel Message - Keith Kahn-Harris

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"

Objev podobné jako Dynamic Digital Marketing - Dawn McGruer

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s. Videos introducing each chapter’s content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service ... Unknown localization key: "more"

Objev podobné jako Marketing and Sustainability - Anders, Ph.D. Parment, Pia A. Albinsson, Mikael Ottosson, Hugo Guyader

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"

Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the ... Unknown localization key: "more"

Objev podobné jako Ethical Approaches to Marketing

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world''s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple ... Unknown localization key: "more"

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilitiesIdentify customers, create content, customize outreach, and personalize customer experience with AIConsider how your team, department, or organization can be retooled to thrive in an AI-enabled worldLearn from valuable case studies that show how large organizations are using AI in their campaigns This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.

Objev podobné jako Marketing with AI For Dummies - Shiv Singh

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the ... Unknown localization key: "more"

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        “Segments of one” marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·   ... Unknown localization key: "more"

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"

Objev podobné jako Marketing Planning & Strategy - John Dawes

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketingNew extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experienceUpdated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram contentNew/updated international case studies including many more from Asian and African destinationsThis book is written specifically ... Unknown localization key: "more"

Objev podobné jako Hospitality Marketing - David Bowie, Buttle Francis, Dogan Gursoy

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen