marketing planning strategy john dawes

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"

Objev podobné jako Marketing Planning & Strategy - John Dawes

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy & Management - Diane M. Phillips

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

John Deere Gator s otevíracími dveřmi a sklopnou plošinou
přikrývka John Cotton Dreamium Eternal Love 220x200 cm
designový polštář John Cotton
přikrývka John Cotton CleanLiness
moderní koupelnové svítidlo Rabalux 5732 John
detailní model traktoru John Deere s vlečkou
realistický traktor Bruder John Deere
John Deere traktor Bruder Farmer
realistický traktor John Deere s otevírací kapotou
John Deere 7R řada model pro děti
Gary John Bishop sebezničující chování
John Deere Gator Bruder 1:16
Bruder 02491 John Deere Gator
hračka John Deere Gator pro děti od 4 let
stavební hračka John Deere
Tubbz John Wick kachnička

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Objev podobné jako Marketing Management and Strategy - Phil Stern, Peter Doyle

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

John Lewis Gaddis, the distinguished historian and acclaimed author of The Cold War, has for almost two decades co-taught the grand strategy seminar at Yale University with his colleagues Charles Hill and Paul Kennedy. Now, in On Grand Strategy, Gaddis reflects with insight and wit on what he has learned.In chapters extending from the ancient world through World War II, Gaddis assesses grand strategic theory and practice in Herodotus, Thucydides, Sun Tzu, Octavian/Augustus, Saint Augustine, Machiavelli,Elizabeth I, Philip II, the American Founding Fathers, Clausewitz, Tolstoy,Lincoln, Wilson, Franklin D. Roosevelt, and Isaiah Berlin.'For the past 16 years Gaddis has taught a course on grand strategy to students at Yale University. Reading his book, you wish every university could offer it. Gaddis roves across the centuries, offering advice on subjects from statecraft and warfare to leading a worthwhile life' Phillip Delves Broughton, Evening Standard

Objev podobné jako On Grand Strategy - John Lewis Gaddis

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include: NEW Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ... Unknown localization key: "more"

Objev podobné jako International Marketing ISE - Graham John, Bruce Money, Philip Cateora, Mary Gilly, John Graham DO NOT USE

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business ... Unknown localization key: "more"

Objev podobné jako Applied Marketing Analytics Using R - Gokhan Yildirim, Raoul V. Kubler

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been ... Unknown localization key: "more"

Objev podobné jako A Dictionary of Marketing - Charles Doyle

The 1995 Open Champion and legendary wild man of golf recalls the best and worst of his life: his inspirational play on both US and European tours; the demons that afflicted him on the course and his addiction to gambling and drink; and the trashed hotel rooms and spectacular marital problems.John Daly took professional golf by storm when he came out of nowhere to win the 1991 PGA Championship at Crooked Stick in Indiana. A big hitter, Daly quickly became a favourite with PGA crowds for his long drives and no-frills philosophy of ‘grip it and rip it.’ Almost as quickly he became a controversial figure thanks to his on-course fits of temper and off-course bouts of drinking and gambling.He won the Open Championship in 1995 at St Andrews, then suffered through six years of poor play and personal turmoil before winning the BMW International Open in Munich in September 2001. In February 2004 he returned to the winner''s circle on the PGA Tour, winning the Buick Invitational at Torrey Pines.Daly has been married four times, and his spectacular marriage bust-ups have attracted endless media headlines. His fourth wife, Sherrie, and her parents were indicted on federal drug and gambling ... Unknown localization key: "more"

Objev podobné jako John Daly - John Daly

SWOTed by strategy models? Crunched by analysis? Strategy doesn’t have to be this way.Strategy is really all about being different. Thinking about it shouldn''t make you reach for the snooze button.Strategy Bites Back brings you a provocative, imaginative and surprising mix of perspectives to help stimulate more creative strategic thinking and more enjoyable strategy making. From voices as diverse as and Lucy Kellaway, Mao Tse Tung and Jack Welch, even Michael Porter and Gary Hamel, you can enjoy exploring the sharper side of strategy. Strategy as a Little Black Dress Forecasting: Whoops! Management and Magic Strategy and the Art of Seduction The Soft Underbelly of Hard Data Strategy as destiny Jack Welch on Planning The Seven Deadly Sins of Planning Strategy One Step at a Time and many, many more. Why not have a good time reading a strategy book for a change?

Objev podobné jako Strategy Bites Back - Henry Mintzberg, Joseph Lampel

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior  A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key ... Unknown localization key: "more"

Objev podobné jako Global Marketing and Advertising - Marieke de Mooij

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Objev podobné jako Essentials of Global Marketing - Svend Hollensen

Johnny Dawes is the enigmatic front man of an eclectic band of British climbers who in the mid 1980's redefined the standards of difficulty and danger in traditional climbing. This book gives his take on a highly influential period of climbing history and a look inside the mind of a tormented genius.

Objev podobné jako Full of Myself - Johnny Dawes

John Deere Gator je detailně zpracovaný model v měřítku 1:16 z plastu. Vozidlo je multifunkční a vhodné pro hru na stavbách, v lese nebo v zemědělství. Je kombinovatelné s figurkami Bworld a obsahuje sklápěcí valník, volant a tažné zařízení.

• Detailně zpracovaný model v měřítku 1:16
• Multifunkční vozidlo pro různé scénáře hry
• Kombinovatelné s figurkami Bworld
• Vhodné pro děti od 4 let

Objev podobné jako Bruder 02491 John Deere Gator

Tubbz kachnička představuje miniaturu Johna Wicka v měřítku 5,5 cm s detailním provedením včetně černého obleku. Figurka je určena výhradně pro sběratelské a dekorativní účely. Není vhodná pro použití ve vodě nebo jako hračka.

• Miniaturní detailní zpracování postavy (5,5 cm)
• Věrné zachycení ikonického vzhledu Johna Wicka
• Ideální sběratelský kousek pro fanoušky
• Stylový dekorativní prvek do interiéru

Objev podobné jako Tubbz kachnička malá - John Wick

Model John Deere Gator od Bruder v měřítku 1:16 je detailně zpracovaná plastová hračka pro děti od 4 let. Vozidlo obsahuje funkční prvky jako sklápěcí valník, volant a tažné zařízení a je dodáváno s figurkou řidiče. Je vhodné pro různé typy herních scénářů včetně zemědělství, lesnictví a stavebnictví.

• Detailní model v měřítku 1:16 s vysokou věrností
• Multifunkční vozidlo vhodné pro různé scénáře hry (stavba, les, zemědělství)
• Obsahuje figurku řidiče a je kompatibilní s dalšími figurkami
• Funkční prvky: sklápěcí valník, volant, tažné zařízení

Objev podobné jako Bruder 02490 John Deere Gator s řidičem

Stavebnice LEGO Technic Kombajn John Deere 1470H obsahuje 117 dílků a je určena pro děti od 7 let. Model disponuje otáčivým ramenem, otevíracím drapákem na klády a pružícím podvozkem. Stavbu usnadňuje interaktivní návod v aplikaci LEGO Builder.

• Autentický model kombajnu John Deere s funkčními prvky
• Interaktivní 3D návod v aplikaci LEGO Builder usnadňuje stavění
• Vysoká pohyblivost díky otáčivému rameni a otevíracímu drapáku
• Odolný design s pružícím podvozkem pro realistickou hru

Objev podobné jako LEGO® 42218 Kombajn John Deere 1470H

Přepravník na dřevo John Deere od firmy Bruder je detailně zpracovaný plastový model v měřítku 1:16. Disponuje funkčním chapadlem pro 4 klády, otočným ramenem 360° a otevíratelnou kabinou. Hračka je vhodná pro děti od 3 let a je kombinovatelná s figurkami Bworld.

• Detailně zpracovaný model v měřítku 1:16 od německé firmy Bruder
• Funkční chapadlo pojme až 4 klády a má otočné rameno 360°
• Kombinovatelný s figurkami Bworld pro rozšíření hry
• Otevíratelná kabina s dveřmi a realistické pryžové pneumatiky

Objev podobné jako Bruder 02133 Přepravník na dřevo John Deere

Traktor Bonnie je šroubovací hračka pro děti od 3 let, která rozvíjí motorické schopnosti. Sada obsahuje traktor s přívěsem a kravičku na kolečkách. Všechny části jsou z plastu s bezpečnými zaoblenými hranami.

• Rozvíjí jemnou motoriku a koordinaci prostřednictvím šroubování
• Bezpečný design se zaoblenými hranami pro děti od 3 let
• Možnost kombinace s dalšími hračkami z řady Tomy John Deere
• Pohyblivá kolečka traktoru i kravičky pro snadné tlačení

Objev podobné jako Tomy John Deere Kids Postav si kamaráda - traktor Bonnie

Tubbz kachnička představuje postavu Johnnyho Castle z filmu Hříšný tanec v humorném pojetí. Figurka je vyrobena z vinylu a měří 9 cm na výšku. Jedná se o oficiálně licencovaný sběratelský předmět první edice.

• Oficiálně licencovaná figurka postavy Johnny Castle
• Detailní zpracování a věrné provedení
• První edice pro sběratele
• Vyrobeno z kvalitního vinylového materiálu

Objev podobné jako Tubbz kachnička Hříšný tanec - Johnny Castle (první edice)

Model John Deere Gator XUV 855D v měřítku 1:16 je detailní replika univerzálního terénního vozidla. Vyrábí se z odolných plastů a obsahuje funkční prvky jako sklopnou ložnou plochu a závěs. Je vhodný pro hru dětí v interiéru i exteriéru.

• Realistický detail: Otevírací dveře zavazadlového prostoru, sklopná ložná plocha a závěs pro přívěs.
• Vysoká odolnost: Vyrobeno z kvalitních, nerozbitných plastů, okna kabiny z průhledného odolného materiálu.
• Univerzální použití: Vhodné pro hru doma i venku, věrný model všestranného pracovního vozidla v měřítku 1:16.

Objev podobné jako Bruder John Deere Gator XUV 855D, 22,6 x 11,3 x 14 cm

Traktor BRUDER 3150 Farmer John Deere kombinuje nízkou hmotnost s vysokým výkonem. Model obsahuje realistické prvky jako otevírací kapotu a dveře. Díky kyvadlové nápravě a prodloužení řízení zajišťuje pohodlnou jízdu.

• Realistické detaily včetně otevírací kapoty a dveří
• Vynikající ovladatelnost díky vestavěné kyvadlové nápravě
• Kompatibilita s přívěsy ze zemědělské řady BRUDER
• Možnost přepravy postav bworld v kabině

Objev podobné jako Bruder 3150 Farmer traktor John Deere

Bruder 2032 Balíkovač John Deere je detailně zpracovaný plastový model v měřítku 1:16. Model je kombinovatelný s traktory řady 2000 a 3000 a je vhodný pro děti od 4 let. Výrobek obsahuje jeden balík a pochází z Německa.

• Detailně zpracovaný model značky Bruder
• Kombinovatelný se všemi traktory řady 2000 a 3000
• Vhodný pro děti již od 4 let
• Kvalitní německý plastový materiál

Objev podobné jako Bruder 2032 Balíkovač s baličkou John Deere

Model traktoru John Deere 5115M v měřítku 1:16 od značky Bruder nabízí realistické detaily a funkce. Hračka obsahuje posuvnou střechu, otevíratelnou kapotu motoru, odnímatelné čelní závaží a říditelnou přední nápravu. Je kompatibilní s příslušenstvím jako čelní nakladače a figurkami Bworld.

• Detailně zpracovaný model v měřítku 1:16 s vysokou funkčností
• Možnost ovládání přes střešní otvor s prodlouženým volantem
• Kombinovatelnost s příslušenstvím (nakladače, valníky) a figurkami Bworld
• Robustní konstrukce z ABS plastu vhodná pro děti od 3 let

Objev podobné jako Bruder 2106 Traktor John Deere 5115M

Traktor John Deere 7R 350 je detailně zpracovaný model v měřítku 1:16 z vysoce kvalitního ABS plastu. Disponuje řiditelnou přední nápravou, otevíratelnou kapotou motoru a dveřmi, standardním závěsným zařízením a možností připojení příslušenství. Je vhodný pro děti od 3 let a kombinovatelný s figurkami Bworld.

• Vysoce kvalitní ABS plast s lesklým povrchem bez otřepů a přetoků
• Řiditelná přední off-road náprava a otevíratelná kapota motoru i dveře
• Možnost připojení nakladačů, valníků a kombinace s figurkami Bworld
• Ovládání pomocí volantu nebo prodlouženého volantu přes střešní otvor

Objev podobné jako Bruder 3150 John Deere 7R 350

Přívěs balíkovač slámy Bruder 02017 je detailní model v měřítku 1:16. Vyroben je z plastu německou firmou Bruder a obsahuje funkční sklopnou rampu. Model je určen pro děti od 3 let a lze jej připojit k traktorům John Deere.

• Detailně zpracovaný model v měřítku 1:16
• Funkční sklopná zadní rampa pro manipulaci s balíky
• Vyrobeno z kvalitního plastu v Německu
• Kompatibilní s traktory John Deere (prodává se samostatně)

Objev podobné jako Bruder 02017 Balíkovač slámy John Deere

Conventional Deterrence is a book about the origins of war. Why do nations faced with the prospect of large-scale conventional war opt for or against an offensive strategy? John J. Mearsheimer examines a number of crises that led to major conventional wars to explain why deterrence failed. He focuses first on Allied and German decision making in the years 1939–1940, analyzing why the Allies did not strike first against Germany after declaring war and, conversely, why the Germans did attack the West. Turning to the Middle East, he examines the differences in Israeli and Egyptian strategic doctrines prior to the start of the major conventional conflicts in that region. Mearsheimer then critically assays the relative strengths and weaknesses of NATO and the Warsaw Pact to determine the prospects for conventional deterrence in any future crisis. He is also concerned with examining such relatively technical issues as the impact of precision-guided munitions (PGM) on conventional deterrence and the debate over maneuver versus attrition warfare.Mearsheimer pays considerable attention to questions of military strategy and tactics. Challenging the claim that conventional detrrence is largely a function of the numerical balance of forces, he also takes issue with the school of thought that ascribes ... Unknown localization key: "more"

Objev podobné jako Conventional Deterrence - John J. Mearsheimer

Naučný komiks představuje život a dílo Leonarda da Vinciho, renesančního génia. Forma komiksu propojená s animovaným seriálem zpřístupňuje téma dětem od 8 let. Kniha má 48 stran v českém jazyce a rozměry 21 x 29 cm.

• Naučný obsah podaný zábavnou komiksovou formou
• Propojení s populárním animovaným seriálem České televize
• Vhodné pro děti od 8 let s českým jazykem
• Kvalitní rozměry 21x29 cm pro pohodlné čtení

Objev podobné jako Byl jednou jeden člověk - Leonardo da Vinci

Dáma je logická hra uložená v bavlněném pytlíku, vhodná pro cestování. Sada obsahuje 24 dřevěných kamenů, skládací herní plán a návod. Hra je určena pro 2 hráče od 10 let s dobou hraní přibližně 15 minut.

• Praktický bavlněný pytlík pro snadné přenášení
• Dřevěné hrací kameny a skládací herní plán
• Originální design od české designérky Táni Sekerkové
• Vyrobeno v České republice

Objev podobné jako Efko Pytlíczech Dáma - logická hra do kapsy

Šedá stolní keramická lampa Dayami s textilním stínidlem a originálně tvarovanou základnou. Vhodná pro žárovku s paticí E14 s maximálním příkonem 40 W. Ideální pro umístění na noční stolek, komodu nebo do obývacího pokoje.

• Originální keramická základna s moderním vzorem
• Šedé textilní stínidlo pro decentní vzhled a rozptýlené světlo
• Elegantní design vhodný do různých interiérů
• Možnost použití úsporné LED žárovky s paticí E14

Objev podobné jako Rabalux 74073 stolní lampa Dayami, šedá

Sada pro malování podle čísel s motivem dam se psy u auta o rozměrech 40×50 cm. Balení obsahuje lněné plátno, sadu štětců, 34 akrylových barev a vymalovanou předlohu. Velké očíslované plochy usnadňují práci i začátečníkům.

• Kompletní sada obsahující plátno, štětce, barvy a předlohu
• Velké očíslované plochy vhodné pro začátečníky
• 34 akrylových barev pro detailní výsledek
• Kvalitní lněné plátno s tématem dopravních prostředků

Objev podobné jako Dámy se psy u auta, 40×50 cm, bez rámu a bez vypnutí plátna (6043120)

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups, and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements, and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others.This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in Luxury Marketing and Luxury Brand Management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing ... Unknown localization key: "more"

Objev podobné jako Luxury Marketing and Brand Strategy - Květa Olšanová, Gina Cook, Marija Zlatic

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"

Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.   Â

Objev podobné jako Marketing Communications - John Egan

***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need ... Unknown localization key: "more"

Objev podobné jako Greener Marketing - John Grant

Gain the practical tools to solve supply chain problems. Supply Chain Management: Strategy, Planning and Operation, 7th edition, Global Edition, by Sunil Chopra, introduces you to high-level strategy and concepts. A strategic framework guides you through all the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. The 7th edition embeds compelling case study examples to illustrate how good supply chain management offers a competitive advantage and how poor supply chain management can damage an organisation''s performance. With this text, you can gain a deeper understanding of supply chains and a firm grasp of the practical managerial levers that can improve supply chain performance. With a range of in-text features and essential learning tools, this text is perfect for MBA, engineering masters, or senior-level undergraduate courses in supply chain management.

Objev podobné jako Supply Chain Management: Strategy, Planning, and Operation, Global Edition - Sunil Chopra

Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.

Objev podobné jako Growth Marketing Strategy - Rose Jia

Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.

Objev podobné jako B2B Content Marketing Strategy - Devin Bramhall

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

Objev podobné jako AI Strategy for Sales and Marketing - Katie King

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.

Objev podobné jako Podcasting Marketing Strategy - Ciaran Rogers, Daniel Rowles

Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization.

Objev podobné jako Marketing Strategy for the Arts - Bonita M. Kolb

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.

Objev podobné jako Digital Marketing Strategy - Kingsnorth Simon