the new rules of marketing pr david meerman scott

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

The New Rules of the Road: How to Navigate the Rapidly Changing Marketing Landscape by Dan Kahn is an essential guide for marketers, PR professionals, and business leaders navigating the complex and ever-evolving world of digital communication. Drawing from his extensive experience in the industry, Dan offers a comprehensive roadmap for success in modern PR and marketing.This book takes readers on a journey through the transformation of PR and marketing, from traditional media relations to the current landscape dominated by social media, influencer partnerships, and direct-to-consumer engagement. Dan expertly blends historical context with cutting-edge strategies, providing readers with a deep understanding of how the industry has evolved and where it''s headed.Key topics covered include: The convergence of PR, marketing, and technology Leveraging social media and influencer relationships effectively Crafting compelling brand narratives in the digital age Implementing data-driven strategies for measuring and optimizing PR efforts Navigating crisis communication in real-time online environments Adapting to emerging technologies like AI and automation What sets The New Rules of the Road apart is DanÂ’s practical approach. The book is filled with real-world case studies, from global brands to startups, illustrating how these principles can be applied across various industries and scales. Dan doesn''t ... Unknown localization key: "more"

Objev podobné jako The New Rules of the Road - Dan Kahn

The rules for investing have changed. Don’t get left behind. Reboot your approach with this timely guide from a wealth management powerhouse.It’s not hard to grasp why we need to change the way we think about investing. Over the past twenty-five years, new developments in world affairs, demographics, technology, and more have disrupted the old reality—and these changes directly affect the financial markets and your individual portfolio. Stock picking and Buffett-style investing are the financial tools of a bygone era, yet many investors are confused about what should take their place. So what do you need to know to protect and grow your wealth in these turbulent times?As the chief investment officer of UBS, the world’s largest and only truly global wealth manager, Mark Haefele oversees the team that manages and advises around $4 trillion of clients’ invested wealth. Mark has spent decades advising investors of all kinds—from high school students to government officials and UBS’s unique global roster of billionaires. This has enabled him to sharpen his perspective while watching the old rules fall by the wayside.In this playbook for protecting and growing your wealth, Haefele shares the investing strategies he uses at UBS and distills his battle-tested philosophy ... Unknown localization key: "more"

Objev podobné jako The New Rules of Investing - Morais Richard. C., Mark Haefele

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From basic tenets of training to nutrition guidelines,this is the first resource for runners to fully integrate nutrition with training for a complete and systematic pre-race plan. "A must for marathoners"(Library Journal). Every year, roughly 2 million people participate in marathons and half marathons in the United States, and, no matter what level they are, every one of these runners has likely hit "The Wall," running out of muscle fuel in the final miles and slowing down precipitously. This setback and other common running disappointments are nutritional (or metabolic) in nature. In The New Rules, renowned fitness journalist and training coach Matt Fitzgerald cuts through the myths,distilling the most up-to-date science to help runners overcome the universally experienced nutritional barriers that prevent success in the marathon and half marathon. Fitzgerald''s powerful and easy-to-use tools will enable runners of all levels to attain their ideal racing weight, calculate their precise daily energy needs, and formulate a custom nutrition plan.

Objev podobné jako The New Rules of Marathon and Half-Marathon Nutrition - Matt Fitzgerald

The RICS New Rules of Measurement mean that the construction industry now has a way of allowing a more consistent approach to the measurement and estimating of buildings from the start of a project, right through until the end, and beyond.

Objev podobné jako Measurement using the New Rules of Measurement - Sean D. C. Ostrowski

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Objev podobné jako Marketing Lessons from the Grateful Dead - David Meerman Scott, Brian Halligan

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

A new collection of simple yet powerful words and wisdom from Warren Buffett about today’s economy and how investing has changed in the past two decades – from crypto to climate change – compiled and commented upon by bestselling authors Mary Buffett and David Clark. Warren Buffett’s investment achievements are unparalleled. He owes his success to hard work, integrity, and the most elusive commodity of all, common sense. In The New Tao of Warren Buffett, Mary Buffett – coauthor of the bestselling Buffettology series – joins David Clark to bring readers more of Warren Buffett’s smartest, funniest, and most memorable sayings that reveal the life philosophy and the investment strategies that have made Warren Buffett, and the shareholders of Berkshire Hathaway, so enormously wealthy. Collected from a variety of fresh sources, including personal conversations, corporate reports, profiles, and interviews, the new quotations here reflect Warren’s practical strategies and provide useful tips for every investor, large or small. Including short explanations for each quote and examples from Buffett’s own business transactions, these ruminations on everything from AI to inflation illustrate his words at work. Inspiring, thought-provoking and invaluable, this irresistibly browsable book offers priceless investment savvy that anyone can take to ... Unknown localization key: "more"

Objev podobné jako The New Tao of Warren Buffett - Mary Buffett, David Clark

A new collection of simple yet powerful words and wisdom from Warren Buffett about today’s economy and how investing has changed in the past two decades – from crypto to climate change – compiled and commented upon by bestselling authors Mary Buffett and David Clark. Warren Buffett’s investment achievements are unparalleled. He owes his success to hard work, integrity, and the most elusive commodity of all, common sense. In The New Tao of Warren Buffett, Mary Buffett – coauthor of the bestselling Buffettology series – joins David Clark to bring readers more of Warren Buffett’s smartest, funniest, and most memorable sayings that reveal the life philosophy and the investment strategies that have made Warren Buffett, and the shareholders of Berkshire Hathaway, so enormously wealthy. Collected from a variety of fresh sources, including personal conversations, corporate reports, profiles, and interviews, the new quotations here reflect Warren’s practical strategies and provide useful tips for every investor, large or small. Including short explanations for each quote and examples from Buffett’s own business transactions, these ruminations on everything from AI to inflation illustrate his words at work. Inspiring, thought-provoking and invaluable, this irresistibly browsable book offers priceless investment savvy that anyone can take to ... Unknown localization key: "more"

Objev podobné jako The New Tao of Warren Buffett - Mary Buffett, David Clark

“This work is a profound and fundamental contribution to the issues addressed.”—Sociology  “Vital to an understanding of peasant politics.”—Library Journal  James C. Scott places the critical problem of the peasant household—subsistence—at the center of this study. The fear of food shortages, he argues persuasively, explains many otherwise puzzling technical, social, and moral arrangements in peasant society, such as resistance to innovation, the desire to own land even at some cost in terms of income, relationships with other people, and relationships with institutions, including the state.  Once the centrality of the subsistence problem is recognized, its effects on notions of economic and political justice can also be seen. Scott draws from the history of agrarian society in lower Burma and Vietnam to show how the transformations of the colonial era systematically violated the peasants’ “moral economy” and created a situation of potential rebellion and revolution.  Demonstrating keen insights into the behavior of people in other cultures and a rare ability to generalize soundly from case studies, Scott offers a different perspective on peasant behavior that will be of interest particularly to political scientists, anthropologists, sociologists, and Southeast Asianists.

Objev podobné jako The Moral Economy of the Peasant - James C. Scott

This illuminating book offers an up-to-date introduction to the psychology of language, exploring aspects of language processing that have previously not been given centre stage such as the role of body and brain, social aspects of language use, and mental models.The New Psychology of Language presents an overarching theoretical account called the Language User Framework for discussing a wide variety of core language activities. How do we understand speech in conversations? How do we read books? How do we convert our thoughts into bodily signals (speech, gestures, facial expressions) when we speak? What happens in the mind and brain when we have mastered two or more languages? All these aspects of language use are discussed at the level of words and sentences, as well as text and discourse. Language is considered as an embodied, embedded, incremental cognitive activity aiming at the construction and communication of rich and dynamic mental models. Discussion boxes highlight controversies in the field; case studies and practical exercises provide insight into everyday examples; illustrations represent important models of language processing; and key findings come along with clear and concise chapter summaries. Special attention is paid to research techniques for investigating the psychology of language.This accessible book ... Unknown localization key: "more"

Objev podobné jako The New Psychology of Language - David Peeters, Ton Dijkstra

The Hidden Science of Lost Civilisations is a guided tour through the most incredible scientific mysteries in the modern world, and a rediscovery of an ancient system of physics and spirituality that has since crumbled almost entirely into ruin. David Wilcock''s extensive knowledge of contemporary science has led him to rewrite the Mayan myth; 2012 will not be the end of the world, but will be the start of mankind''s golden period.A hidden intelligence, a living energy field that the universe is built from, which David Wilcock calls the Source Field, guides mankind''s destiny. David Wilcock has studied this intelligence for over thirty years and has come to understand that the Source Field is the key to unlocking the mysteries mankind have always struggled to answer: who are we, how did we get here and where are we going?Drawing upon alternative science, as well as cutting-edge quantum physics and consciousness research, Wilcock connects the scientific with lost traditions of ancient wisdom to predict what lies in mankind''s future.

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Part photo-book, part art-book, The Grand Illusion of David Bowie is a celebration of the life and prestigious talents of one of the most extraordinary individuals of the Twentieth Century. Eisner Award-nominated author David Currie takes us through Bowie''s career, sharing his concert photography from the Eighties, while recounting stories of living during the times of the Starman and of meeting the man himself on many occasions. All Bowie fans will love this high-quality hardback book and it will look great on coffee tables around the globe. Artist George Underwood, Bowie''s pal since childhood, also shares memories of his long-time friend, together with rare personal photographs and the majority of his iconic Bowie artwork is collected together in this book, which also features influences of science fiction and comic books on Bowie, plus stunning artwork from world-renowned artists that have been produced just for this book.

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A graphic novel history of the cocktail—from prehistoric wassail to our current boozy renaissance—featuring 20 recipes by drinks historian, Daily Beast columnist, and award-winning author David Wondrich.There''s no better writer to tell the colorful history of cocktails than David Wondrich, widely considered to be one of the world''s foremost authorities on cocktails and a driving force behind the early-twenty-first-century revival in the classic American art of mixing drinks.In The Comic Book Story of the Cocktail, Wondrich teams up with comics artist Dean Kotz to trace the evolution of the cocktail. Beginning with the ancient days of wassail and hypocras (mixed drinks based on wine and beer), they narrate a tumultuous and vibrant history that stretches through the Age of Exploration, the boozier parts of the Enlightenment and America’s hurly-burly nineteenth century, to the Disco years, the Cosmo years, and the modern Cocktail Revolution. Kotz’s intricate, masterful drawings illustrate stories that have never been properly told and introduce key characters who haven’t yet received their due. Nearly thirty recipes round out this spirited account, featuring accurate versions of old classics and a generous selection of secret weapons from the mixologist’s vest pocket. So, settle in with your libation of choice and ... Unknown localization key: "more"

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The Penguin Book of Card Games is the authoritative up-to-date compendium, describing an abundance of games to be played both for fun and by serious players.Auctions, trumpless hands, cross-ruffing and lurching: card players have a language all of their own. From games of high skill (Bridge) to games of high chance (Newmarket) to trick-taking (Whist) and banking (Pontoon), David Parlett, seasoned specialist in card games, takes us masterfully through the countless games to choose from.Not content to merely show us games with the conventional fifty-two card pack, Parlett covers many games played with other types of cards - are you brave enough to play with Tarot? With a ''working description'' of each game, with the rules, variations and origins of each, as well as an appendix of games invented by the author himself, The Penguin Book of Card Games will delight, entertain and inform both the novice and the seasoned player.

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Scientific evidence has proven that kindness changes the brain, impacts the heart and immune system, is an antidote to depression, improves relationships and even slows the ageing process. Yet, more than this, kindness can power real and lasting change in the world.This little guide shows how the practice of kindness can increase our happiness, improve our health, help us to forge stronger connections with others and positively affect the world we live in.In The Little Book of Kindness, kindness expert Dr David R Hamilton reveals the science of kindness and teaches us how, by using easy-to-follow tools, strategies and exercises, we can harness its power to improve all aspects of our lives and the lives of the people around us.

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Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

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The Reveal sees Icke dig deeper than ever before and the book can truly be described as 'the next stage of human awareness' across a great swathe of interlocking subjects from who controls the world to the nature of the 'afterlife' and everything in between. The Reveal is the third book in his 'Reality Trilogy' along with The Trap and The Dream which have already moved the cutting edge many times. Now, in its dot-connected totality, David Icke's The Reveal takes us where no one has gone before.

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"Kehinde Andrews is a crucial voice walking in a proud tradition of Black radical criticism and action" Akala"An uncompromising account of the roots of racism today" Kimberlé Crenshaw "This clear-eyed analysis insists upon the revolutionary acts of freedom we will need to break out of these systems of violence" Ibram X. Kendi The New Age of Empire takes us back to the beginning of the European Empires, outlining the deliberate terror and suffering wrought during every stage of the expansion, and destroys the self-congratulatory myth that the West was founded on the three great revolutions of science, industry and politics. Instead, genocide, slavery and colonialism are the key foundation stones upon which the West was built, and we are still living under this system today: America is now at the helm, perpetuating global inequality through business, government, and institutions like the UN, the IMF, the World Bank and the WTO. The West is rich because the Rest is poor. Capitalism is racism. The West congratulations itself on raising poverty by increments in the developing world while ignoring the fact that it created these conditions in the first place, and continues to perpetuate them. The Enlightenment, which underlies every part of ... Unknown localization key: "more"

Objev podobné jako The New Age of Empire - Kehinde Andrews

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Join Moana and her crew as they take to the seas in this exciting adventure. Part of a new series of official Disney graphic novels!Journey beyond the movies as Moana and friends set out on new adventures. Following in the footsteps of her wayfinding ancestors, Moana now sails the ocean with her crew, Pua and Heihei in search of new islands. Every voyage is an exciting adventure, but that doesn’t mean it’s always easy. Sometimes it’s hard for Moana to leave her family behind – especially her little sister, Simea. But with the help of her friends and family, Moana finds the strength to do her best each and every day!A bold and colourful adventure book for kids aged 8-10:Perfect for young readers, The New Adventures of Disney Moana 2 invites kids to embrace the joy of reading in an engaging graphic novel formatBeautiful illustrations and an engaging story make the entry into reading accessible and funPart of a new series of graphic novels featuring popular Disney characters – don’t miss the other great titles!Embark on New Adventures with more beloved Disney characters:The New Adventures of Disney Agent StitchThe New Adventures of Disney Moana 2The New Adventures of Disney Zootropolis ... Unknown localization key: "more"

Objev podobné jako The New Adventures of Disney Moana 2 - DK

Join these unlikely partners as they learn how to work together on another adventure to save the day and their city. Part of a new series of official Disney graphic novels!Journey beyond the movies as the charming cast of Zootropolis 2 take on new adventures, which see ZPD officers Hopps and Wilde team up on their mission to make the world a better place! Whatever they are dealing with, Judy and Nick realise that not every case is the biggest, but they are all important. A bold and colourful adventure book for kids aged 5-9:Perfect for early readers, The New Adventures of Disney Zootropolis 2 invites kids to embrace the joy of reading in an engaging graphic novel formatBeautiful illustrations and an engaging story make the entry into reading accessible and funPart of a new series of graphic novels featuring popular Disney characters – don’t miss the rest of the series!Embark on New Adventures with more beloved Disney characters:The New Adventures of Disney Zootropolis 2The New Adventures of Disney Moana 2The New Adventures of Disney Agent Stitch© 2025 Disney

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Masterworks of the Jazz Age architect whose residential buildings are as significant in their impact on the character of New York as the skyscrapers of Wall Street.Known and celebrated for many of the apartment buildings on Park Avenue, Fifth Avenue, and in Sutton Place—82 in NYC, including the storied 740 Park, sometimes called the richest and most powerful address in New York and whose famous residents included John D. Rockefeller Jr.—Candela’s work is at once timeless and profoundly of its time. Classical in styling and even modest on the exterior, it is on the insides, in the apartment interiors, the floorplans, the extraordinary and frequently luxurious arrangements of rooms and space, where his designs set a standard that serves as a benchmark and aspirational goal of taste and refinement. The authors explore these seminal spaces through the lens of exteriors and urbanism, planning and interior architecture, and the circumstances and stories of creation.Lavish and comprehensive black-and-white vintage photography as well as color imagery of the exteriors, original plans, and a collection of exceptional interior views give historical perspective (including a seductive Slim Aarons'' Park Avenue streetscape) and contemporary sizzle (as seen in Derry Moore’s depiction of K. K. Auchincloss’s penthouse ... Unknown localization key: "more"

Objev podobné jako Rosario Candela & The New York Apartment - Paul Goldberger, David Netto

The NEW must-have high protein cookbook from Scott Baptie80 protein-packed dishes, complete with nutritional detailsScott Baptie is back, and he''s bringing the flavour with 80 mouth-watering, protein-packed recipes designed to keep you full and satisfied. Perfect for busy families and health-conscious foodies alike, this cookbook is a treasure trove of simple, healthy ingredients transformed into culinary delights.With 60 brand-new creations and 20 fan-favourites from Scott''s popular YouTube channel, you''ll find everything you need to elevate your cooking game. The recipes are thoughtfully divided into four sections - Poultry, Veg, Beef & Lamb, Fish, and Snacks & Desserts - making meal planning a breeze.New recipes you''ll love:- Pimm''s & Lemonade Chicken- Slow Cooker Beef Rendang- Trinidadian Chicken Curry- Cuban Pulled Beef- Greek Lentil Soup- Chilli Prawn, Chicken, and Egg Fried Rice- Chicken Katsu CurryEach recipe comes with essential nutritional info and a handy barcode to seamlessly add to your food diary. These dishes are not just easy to make - they''re bursting with flavour and nutrition.Join thousands of others who have transformed their meals with Scott''s guidance. Whether you''re looking to boost your protein intake or simply want to cook delicious, wholesome food, this cookbook is your go-to guide.Get ready to ... Unknown localization key: "more"

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Join Agent Stitch and friends as they battle a new threat in this exciting adventure. Part of a new series of official Disney graphic novels!Journey beyond the movies as Agent Stitch and his friends set out on new adventures. Just when Stitch thinks that Earth is safe from the alien invasion, a new threat emerges: an aquatic adversary known as the Glubglubs! With the help of an old enemy turned ally, Stitch, Lilo, Jumba, and Pleakley must travel to Paris and London to put an end to the fearsome flood of foes!A bold and colourful adventure book for kids aged 8-10 years:Perfect for young readers, The New Adventures of Disney Agent Stitch invites kids to embrace the joy of reading in an engaging graphic novel formatBeautiful illustrations and an engaging story make reading accessible and funPart of a new series of graphic novels featuring popular Disney characters – don’t miss the other great titles!Embark on New Adventures with more beloved Disney characters:The New Adventures of Disney Agent StitchThe New Adventures of Disney Moana 2The New Adventures of Disney Zootropolis 2© 2025 Disney

Objev podobné jako The New Adventures of Disney Agent Stitch - DK

Twentieth-century Japanese printmaking—especially the refined art of shin hanga (new prints)—has long remained underappreciated. This expanded and revised edition of Shin Hanga. New Prints of Japan (1900–1960) sets out to change that. Twentieth-century Japanese printmaking—especially the refined art of shin hanga (new prints)—has long remained underappreciated. This expanded and revised edition of Shin Hanga. New Prints of Japan (1900–1960) sets out to change that. Building on the success of the original 2022 publication, this richly illustrated volume offers an even deeper exploration of the shin hanga movement, with an expanded section on its most celebrated artist, Kawase Hasui. New entries, additional prints, and enhanced scholarship highlight Hasui’s poetic vision and his central role in shaping the aesthetics of modern Japanese woodblock prints. Shin hanga works are the result of a unique collaborative process between artist, publisher, block cutter, and printer—reviving traditional techniques to create modern expressions of beauty. Their subtle visual language, exquisite craftsmanship, and emotional resonance distinguish them from both their ukiyo-e predecessors and the emerging avant-garde. This updated edition features an expanded selection of prints, drawn from two major private collections, the Royal Museums of Art and History in Brussels, and rare works from the Watanabe family archive—the ... Unknown localization key: "more"

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The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market''s demanding challenges without losing focus on the big picture.You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Agility - Andrea Fryrear

Automate or Die! Turn Your Marketing on Autopilot and Watch Your Business Grow.In No B.S. Guide to Successful Marketing Automation, renowned marketing experts Dan S. Kennedy and Parthiv Shah join forces to deliver straightforward, proven strategies for mastering marketing automation. This essential guide is your blueprint to leveraging cutting-edge technology and AI to elevate your marketing game.Discover How To:Meet your customers at the digital doorway with a funnel that actually works.Harness AI to supercharge your research and copywriting.Choose the right CRM to sell more and keep your customers coming back.Unlock more profits and scale your business effortlessly with automation.Effortless Marketing: Learn how software and technology empower your marketing efforts to operate autonomously.Expand Your Reach: Use campaign automation to grow your audience and boost revenue.Unlock the Power of AI: See how AI can revolutionize your business and fuel remarkable growth.Take the guesswork out of marketing and put your business on the fast track to success with No B.S. Guide to Successful Marketing Automation.

Objev podobné jako No B.S. Guide to Successful Marketing Automation - Dan S. Kennedy, Parthiv Shah

The international bestseller from the author of the Booker-shortlisted novel, 10 Minutes 38 Seconds in this Strange World, The Forty Rules of Love is part of our Penguin Essentials series which spotlights the very best of our modern classics*One of the BBC''s ''100 Novels That Shaped the World''*"Every true love and friendship is a story of unexpected transformation. If we are the same person before and after we loved, that means we haven''t loved enough..."Ella Rubinstein has a husband, three teenage children, and a pleasant home. Everything that should make her confident and fulfilled. Yet there is an emptiness at the heart of Ella''s life - an emptiness once filled by love. So when Ella reads a manuscript about the thirteenth-century Sufi poet Rumi and his mentor Shams of Tabriz, and his forty rules of life and love, she is ready to look at her life anew. Compelled to embrace change, she embarks on a journey to meet the mysterious author. It is a quest infused with Sufi mysticism and verse, taking Ella and us into a faraway world where faith and doubt are heartbreakingly explored. The Forty Rules of Love is a mesmerising tale of discovery, language, truth and, ... Unknown localization key: "more"

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***THE WORD OF MOUTH INTERNATIONAL BESTSELLER NOW UPDATED WITH 15 EXPLOSIVE NEW CHAPTERS***False economics. Threats, bribes, extortion. Debt, deception, coups, assassinations and unbridled military power. These are the tools used by the ‘corporatocracy’ – a vast network of corporations, banks, colluding governments and rich and powerful individuals – to ensure that they retain and expand their wealth and influence, growing richer and richer as the poor become poorer.In his original, post 9/11 book, John Perkins revealed how he was recruited as an economic hit man in the 1970s, and exposed the corrupt methods American corporations use to spread their influence in the developing world, cheating countries out of trillions of dollars. In this new, extensively updated edition he lays bare the latest, terrifying evolution of the economic hit man, and how the system has become even more entrenched and powerful than ever before.In New Confessions of an Economic Hit Man, John Perkins provides fresh and chilling evidence of how the corporatocracy has grown its influence to every corner of the globe, making us all unwitting slaves to their regime. But he also provides advice on how we can end our unconscious support of the system and its self-serving, lethal economy.------------------------------------------------------------------------------------------------------"Perkins ... Unknown localization key: "more"

Objev podobné jako The New Confessions of an Economic Hit Man - John Perkins

‘Laura Bates explains how they built the future – and forgot to put women in it’ CAITLIN MORAN 'Fascinating and essential... I urge you to read every syllable' JO BRAND ‘All men must read this book if they have any interest in a truly just, fair and equal society’ ROBIN INCEAI is here, bringing a seismic shift in the way our society operates. Might this mean a future reimagined on equitable terms for women and marginalised groups everywhere?Not unless we fight for it. At present, power remains largely in the hands of a few rich, white men. New AI-driven technologies, with misogyny baked into their design, are putting women in danger, their rights and safety sacrificed at the altar of profitability and reckless speed. In The New Age of Sexism, Sunday Times bestselling author and campaigner Laura Bates takes us deep into the heart of this rapidly evolving world. She explores the metaverse, confronts deepfake pornography, travels to cyber brothels, tests chatbots, and hears from schools in the grip of online sexual abuse, showing how our lives – from education to work, sex to entertainment – are being infiltrated by easily accessible technologies that are changing the way we live ... Unknown localization key: "more"

Objev podobné jako The New Age of Sexism - Laura Bates

Alleviate anxiety and soothe all stress with The Little Book of Calm Colouring.The international and Sunday Times bestseller from David Sinden and Victoria Kay is the perfectly-formed antidote to a busy life.Beautifully hand-illustrated and thoughtfully designed to be the perfect size for portability, you can now take colouring art therapy with you wherever you go. With beautiful anti-stress designs on quality paper, this gorgeous colouring book will help your creativity flourish.Take a short relaxing breather from your day to colour the calming images and feel inspired by the poignant quotations that accompany each elegant artwork.

Objev podobné jako The Little Book of Calm Colouring - David Sinden, Victoria Kay

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

The old way of selling was killed off years ago. So why are businesses still leaning on old strategies?Jeremy Miner and Jerry Acuff know firsthand how frustrating sales can be, especially when companies require old, outdated methods. And today’s buyers, armed with an excess of information online, are skeptical and unwilling to engage with salespeople like they used to. As a result, traditional sales methods are ineffective against today’s consumers. Those seeking serious success in sales must navigate the new terrain with fresh ideas, approaches, and techniques. The New Model of Selling redefines the right way to sell by meeting customers on a human level.Informed by Jeremy Miner and Jerry Acuff’s business experiences, personal research, and innovative approach, The New Model of Selling implements advanced skills aligned with human behavior. From business owners, coaching professionals, and sales managers to politicians, executives, and leaders—anyone can benefit from Miner and Acuff’s techniques, no matter the industry.The New Model of Selling is not just another sales book with a bunch of tips to read and forget. Jeremy Miner and Jerry Acuff’s approach will reframe sales through the lens of neuroscience and persuasion. Their goal is to help the customer think for themselves, with ... Unknown localization key: "more"

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New edition of the best-selling guide to transforming sexuality and orgasm through sacred ritual and ancient techniques. The New Art of Sexual Ecstasy opens the way to a new stage of fulfillment and bliss, making the sacred lovemaking techniques of the East available to Western readers and extending sensual experience for everyone.This landmark book on human sexuality provides simple techniques that help readers to discover new sexual experiences, combining physical pleasure with intense emotional and spiritual joy.Includes a wide range of practical ways to enhance sexual pleasure and deepen intimacy, including massage, visualisation, breathing, ritual, movement and fantasy.The sexual secrets outlined in this book include: • how to prolong pleasure • how to extend orgasms so it becomes a whole body experience • how to recover sexual sensation • how to have a multiple orgasm – for men and women • how to increase arousal and extend the sexual experience.Also included are many innovative sexual positions for versatility and compatibility.The emphasis in the book is on transforming sexuality beyond the merely physical, making it a truly spiritual experience.This book is ideal for anyone looking to bring spirituality back into sex, using it to bring the body and soul into union ... Unknown localization key: "more"

Objev podobné jako The New Art of Sexual Ecstasy - Margo Anand

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each ... Unknown localization key: "more"

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

The New Phase of Global Terrorism explores the nuances of the shift in the organization, strategy, and operation of terrorist groups into smaller and more robust terror groups at both the US and international levels. To develop efficient counterterrorism measures both domestically and globally, an understanding of the changing nature of terrorist group structure and strategy is essential. In this edited collection, authoritative scholars use relevant theories of sociology and psychology as well as evidence from leading counterterrorism agencies such as the FBI to support analysis, examples, and explanations of the landscape of terrorism around the world. Part I discusses the evolution, theories, and psychology of terrorism. In this part, the authors outline the rationale of the book, capturing how terrorism has changed over the years. In Part II, the book explores the new phase of domestic terrorism drawing on left-wing extremism, right-wing extremism, and jihadist attackers in the United States with a focus on their use of lone actor attacks and decentralized networks. Part III focuses on the new phase of international terrorism, and discusses operational organization and strategies of international terror groups and their capabilities in the form of combat operations and small group operatives in Sub-Saharan Africa, ... Unknown localization key: "more"

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An exhaustive cross-referencing tool for interpreting Scripture with Scripture.The Bible is its own best commentary. To truly understand what the Bible teaches about a subject, we must consult all of what the Bible itself says about it. The New Treasury of Scripture Knowledge allows you to do just that, providing a selection of other verses which shed light upon, clarify, or explain the verse you are consulting.Unlike a concordance, which is an alphabetical index to the words of the Bible, the cross-references given in the New Treasury are not merely to the same word, but to the same or a related thought, theme, doctrine, subject, concept, or literary motif, even when expressed in entirely different words.Special Features:Indicates degree of clarity, significance, or relationship between referencesCan be used with any translation or edition of the BibleIs arranged like the Bible (divided into the same books, chapters, and verses) for ease of useProvides a far more complete selection of cross-references than can be found in any other sourceContains dozens of special study aids to help you develop powerful lessons or sermons--straight from the Bible itselfContains multiple indexes (subjects, figures of speech, etc.)Uses Strong''s numbering systemUses a new font that makes it easier ... Unknown localization key: "more"

Objev podobné jako The New Treasury of Scripture Knowledge

*The international bestseller from the author of the Booker-shortlisted novel, 10 Minutes 38 Seconds in this Strange World** One of the BBC''s ''100 Novels that Shaped the World''* "Every true love and friendship is a story of unexpected transformation. If we are the same person before and after we loved, that means we haven''t loved enough..." Ella Rubinstein has a husband, three teenage children, and a pleasant home. Everything that should make her confident and fulfilled. Yet there is an emptiness at the heart of Ella''s life - an emptiness once filled by love. So when Ella reads a manuscript about the thirteenth-century Sufi poet Rumi and his mentor Shams of Tabriz, and his forty rules of life and love, she is ready to look at her life anew. Compelled to embrace change, she embarks on a journey to meet the mysterious author. It is a quest infused with Sufi mysticism and verse, taking Ella and us into a faraway world where faith and doubt are heartbreakingly explored. The Forty Rules of Love is a mesmerising tale of discovery, language, truth and, of course, love itself.''Enlightening, enthralling. An affecting paean to faith and love'' Metro''Colourfully woven and beguilingly intelligent'' Daily ... Unknown localization key: "more"

Objev podobné jako The Forty Rules of Love - Elif Shafaková

Inspiring, simple and practical advice from TikTok sensation, hit podcaster and YouTuber Margarita Nazarenko. With Margarita''s trademark wit and directness, this book is like your portable best friend.We all want to live the best life we can, but how do we sort through all the confusing messages about how to do that?Margarita Nazarenko tells it like it is when it comes to women and relationships - and women''s relationships with themselves. A qualified life coach, YouTuber and TikTok sensation, Margarita advises women not only about how to navigate relationships with men, but how to create wonderful lives with or without a relationship. Her message is straightforward: don''t expect to have a great life if you''re not creating it for yourself first.The New Rules collects the wisdom Margarita has shared with her followers all over the world as well as new insights - and a bit about Margarita herself - in her unique and inimitable style. Margarita is agony aunt, big sister and best friend rolled into one, and this book is a portable best friend that women can carry with them throughout the day - and throughout life.

Objev podobné jako The New Rules - Margarita Nazarenko

AI is here, bringing a seismic shift in the way our society operates. Might this mean a future reimagined on equitable terms for women and marginalised groups everywhere?Not unless we fight for it. At present, power remains largely in the hands of a few rich, white men. New AI-driven technologies, with misogyny baked into their design, are putting women in danger, their rights and safety sacrificed at the altar of profitability and reckless speed.In The New Age of Sexism, Sunday Times bestselling author and campaigner Laura Bates takes us deep into the heart of this rapidly evolving world. She explores the metaverse, confronts deepfake pornography, travels to cyber brothels, tests chatbots, and hears from schools in the grip of online sexual abuse, showing how our lives – from education to work, sex to entertainment – are being infiltrated by easily accessible technologies that are changing the way we live and love. What she finds is a wild west where existing forms of discrimination, inequality and harassment are being coded into the future we will all have little choice about living in – unless we seize this moment to demand change.Gripping, courageous and eye-opening, The New Age of Sexism exposes a ... Unknown localization key: "more"

Objev podobné jako The New Age of Sexism - Laura Bates

THE SUNDAY TIMES BESTSELLERTHE TIMES BOOKS TO LOOK OUT FOR IN 2025‘A rare combination of experience and talent’ Mick Herron''His best yet ... Superb, addictively suspenseful, its politics and tradecraft coolly accurate, scary, intricate and complex ... The new maestro of espionage thrillers'' Simon Sebag Montefiore''A John le Carré level game of cat and mouse. It could have only been written by someone like David McCloskey, who has an insider’s sharp angle'' David Baldacci''This enthralling read cements McCloskey''s place in the first division of spy writers'' Financial Times''Terrific espionage series'' New York TimesTHE THIRD NOVEL FROM FORMER CIA OFFICER, THE REST IS CLASSIFIED PODCAST CO-HOST AND THE BESTSELLING AUTHOR OF ***THE TIMES THRILLER OF THE YEAR***DAMASCUS STATION (''One of the best spy thrillers in years'' THE TIMES) AND ***SUNDAY TIMES BOOK OF THE YEAR*** MOSCOW XFOURTH NOVEL THE PERSIAN AVAILABLE NOW TO PRE-ORDERALL YOUR LIFE YOU''RE CIA. THEN YOU''RE NOT.A Russian arrives in Singapore with a secret to sell. When the Russian is killed and Sam Joseph, the CIA officer dispatched for the meet, goes missing, Artemis Procter is made a scapegoat and run out of the service. Traded back in a spy swap, Sam appears at Procter’s central Florida ... Unknown localization key: "more"

Objev podobné jako The Seventh Floor - David McCloskey

A practical strategy guide for building profitable customer relationships using the latest AI science and tech The New Science of Customer Relationships: Delivering the One-to-One Promise with AI is a science-based and insightful new approach to integrating the latest generative AI technologies into your company's customer communications. Analytics and marketing experts Thomas Davenport and Jim Sterne walk you through the technology and tools you need to understand, the data you need to collect, the processes you need to implement, and the ethics you need to observe to build an industry-leading customer relationship framework. In the book, you'll learn to create systems that reliably generate smart, persuasive, and hyper-personalized interactions with your company's best customers. You'll also discover how to integrate these systems directly into your firm's existing operations so you can use the tools to realize tangible financial results. Inside the book: Tips for using generative AI to analyze customer responses and extract actionable insights about how they feel and what they thinkSpecific tools and technologies you can use to collect customer data and conduct effective analytics to improve your products and servicesDiscussions of ethical guidelines to guide your organization's data and customer communication practices Perfect for marketers, sales team ... Unknown localization key: "more"

Objev podobné jako The New Science of Customer Relationships - Jim Sterne, Thomas H. Davenport

Including poker, bridge, family games and solitaires This expertly presented book gives all the information needed to begin playing cards, with advice on the rules and strategies of each game. The first section, Card Games, covers fun and classic games for family and friends. The second section, Poker, guides you through all the basic information needed to play poker. The third section introduces the game of Bridge with basic bidding, card play and defence approaches all explained. For every card game there is an description of the type of pack required, ideal age, playing and scoring, and plenty of diagrams of sample games. This highly illustrated guide is a great resource for all card game enthusiasts. Suitable for all levels of player, this practical book will teach you everything you need to play a variety of exciting games.

Objev podobné jako Card Games, The Ultimate Compendium of - Jeremy Harwood, David Bird, Trevor Sippets

‘Fascinating ... Should be required reading everywhere’ STEPHEN FRYTrust: like water, like electricity, our society can’t function without it. It’s a treasure, a living thing that can be cultivated and grown. But it can also wither and die, and it is increasingly under threat.From neighbourhoods to nations, we must get serious about trust and act before this precious resource runs out entirely.When Jimmy Wales founded Wikipedia more than two decades ago, he changed the landscape of knowledge forever – although almost no one realised it at the time. Today, people view Wikipedia 11 billion times every month in the English language alone. But in our ‘post-truth’ era, where the internet is a sea of disinformation and facts are increasingly malleable, Wales reminds us that it’s more important than ever to return to the problem at the heart of it all: that without trust, we have no knowledge. And without knowledge, we can’t fight back.Derived from decades of observation, participation and discussion with leaders across the world, these are his clear, actionable rules for building trust in business, leadership and life. The Seven Rules of Trust reveals the fundamental principles that transformed a website which was once regarded as a highly ... Unknown localization key: "more"

Objev podobné jako The Seven Rules of Trust - Jimmy Wales

Trust: like water, like electricity, our society can't function without it. It's a treasure, a living thing that can be cultivated and grown. But it can also wither and die, and it is increasingly under threat.From neighbourhoods to nations, we must get serious about trust and act before this precious resource runs out entirely.When Jimmy Wales founded Wikipedia more than two decades ago, he changed the landscape of knowledge forever – although almost no one realised it at the time. Today, people view Wikipedia 11 billion times every month in the English language alone. But in our 'post-truth' era, where the internet is a sea of disinformation and facts are increasingly malleable, Wales reminds us that it's more important than ever to return to the problem at the heart of it all: that without trust, we have no knowledge. And without knowledge, we can't fight back.Derived from decades of observation, participation and discussion with leaders across the world, these are his clear, actionable rules for building trust in business, leadership and life. The Seven Rules of Trust reveals the fundamental principles that transformed a website which was once regarded as a highly dubious source of information to a universally trusted ... Unknown localization key: "more"

Objev podobné jako The Seven Rules of Trust - Jimmy Wales

In Against the New Politics of Identity, philosopher Ronald A. Lindsay offers a sustained criticism of the far-reaching cultural transformation occurring across much of the West by which individuals are defined primarily by their group identity, such as race, ethnicity, gender identity, and sexual orientation. Driven largely by the political Left, this transformation has led to the wholesale grouping of individuals into oppressed and oppressor classes in both theory and practice. He warns that the push for identity politics on the Left predictably elicits a parallel reaction from the Right, including the Right’s own version of identity politics in the form of Christian nationalism. As Lindsay makes clear, the symbiotic relationship that has formed between these two political poles risks producing even deeper threats to Enlightenment values and Western democracy. If we are to preserve a liberal democracy in which the rights of individuals are respected, he concludes, the dogmas of identity politics must be challenged and refuted. Against the New Politics of Identity offers a principled path for doing so.

Objev podobné jako Against the New Politics of Identity - Ronald A. Lindsay

Co-written by the new commissioner of the Met Police, The Sleep of Reason is a tense and compelling thriller about toxic politics and the radicalisation of young men.‘A superb evocation of what trying to track down terrorists is really like’ Daily Mail‘Completely gripping and terrifyingly real - this is a cracking thriller’ T.M. Logan‘A rollercoaster of a ride’ Lizzie Dearden, The Independent‘A thunderously good read from start to finish’ Amber RuddA brutal massacre at a theme park leaves eight dead and triggers a wave of extremist violence across Britain.On the trail of the killer is Detective Superintendent SOPHIE GABRIEL, who must confront her past as she races to stop rival Islamist and neo-Nazi terror groups bringing a deadly campaign of violence to Britain’s streets.As community tensions rise, the coalition government appears to be exploiting the crisis for its own ends. In the midst of a political and media whirlwind, Gabriel and her team must stop a ruthless terrorist attack that could leave hundreds dead.

Objev podobné jako The Sleep of Reason - David Derbyshire, Mark Rowley

Set in the South of France in the decade after the First World War, Tender is the Night explores the new world of moneyed leisure found by the first generation of idle-rich Americans to take refuge in the French Riviera, bracketed between the horrors of the Great War and the Great Depression to come. It is the story of a brilliant and magnetic psychiatrist named Dick Diver; the bewitching, wealthy, and dangerously unstable mental patient, Nicole, who becomes his wife; and the beautiful, harrowing ten-year pas de deux they act out along the border between sanity and madness. F. Scott Fitzgerald deliberately set out to write the most ambitious and far-reaching novel of his career, experimenting radically with narrative conventions of chronology and point of view and drawing on early breakthroughs in psychiatry to enrich his account of the makeup and breakdown of character and culture.This stunning Macmillan Collector''s Library edition of Tender is the Night features an afterword by Ned Halley.

Objev podobné jako Tender is the Night - F. Scott Fitzgerald

Of all the decisions a new parent makes, choosing that special name is the most significant and the most rewarding. A new reference book for prospective parents, this clear, helpful and easy-to-use A-Z guide gives you thousands of brilliant suggestions for picking the perfect name for your new arrival. It also includes appendices of the top ten names through the centuries and the most popular celebrity names.

Objev podobné jako The Penguin Book of Baby Names - David Pickering