the customer driven marketing handbook fab giovanetti

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

Objev podobné jako The Customer-Driven Marketing Handbook - Fab Giovanetti

The definitive “Customer Success Manager How-To-Guide” for the CSM profession from Gainsight, who brought you the market-leading Customer Success The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you’re no longer selling just a product. You’re selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adapting products and services to drive success. Although several existing resources address the customer success imperative, there is no authoritative instruction manual for the CSM profession—until now. The Customer Success Professional’s Handbook is the definitive reference book for CSMs and similar roles in the field. This practical, first-of-its-kind manual fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeed—from the practitioner level all the way to senior leadership. The authors—acknowledged experts in building, training, and managing Customer Success teams—offer real-world guidance and practical advice for aspiring and experienced CSMs alike. The handbook is written by practioners for practioners. An indispensable resource for front-line Customer Success Managers, this much-needed book: Demonstrates how to build, implement, and manage a Customer Success teamHelps new CSMs develop their skills and proficiency to be more employable and grow in their careersProvides clear guidance for managers on how to hire a stellar CSMPresents practical tactics needed to drive revenue growth during renewal, expansion, and customer advocacy opportunitiesExplains proven methods and strategies for mentoring CSMs throughout their careersOffers valuable insights from Gainsight, the Customer Success Company, and the broader customer success community with more than a dozen of the industry’s most respected leaders contributing their perspectives Currently, with over 70,000 open positions, Customer Success Manager in one of the fastest-growing jobs in the world. The Customer Success Professional’s Handbook: How to Thrive in One of the World's Fastest Growing Careers—While Driving Growth For Your Company will prove to be your go-to manual throughout every stage of your CSM career.

Objev podobné jako The Customer Success Professional's Handbook - Ashvin Vaidyanathan, Ruben Rabago

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Objev podobné jako Direct, Digital & Data-Driven Marketing - Lisa Spiller

You''ve Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing. The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.) However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experience—a feat that siloed companies struggle to achieve. Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He''ll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement. Why You Should Read This Book: Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of today’s digital customers. UX is king. Identify and Target the Right Customers: Discover how to pinpoint your ideal audience and convert them into loyal customers quickly. Test and Optimize Your Approach: Master the art of testing various strategies to find the most effective way to reach and engage your customers. Written in an engaging style and packed with original insights, this is a must-read for current and aspiring marketers, customer experience leaders, and digital executives aiming to build robust customer experience strategies for their brands and organizations.

Objev podobné jako The 10-Second Customer Journey - Todd Unger

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. How to annihilate competitors and make yourself the only logical choice. How to get amazing results on a small budget using the secrets of direct response marketing. How to charge high prices for your products and services and have customers actually thank you for it.

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by your buyers. The most important and comprehensive update to this international bestseller yet shows you details about the pros and cons of using generative AI, the most significant development in modern marketing and public relations since the first edition of this book was published back in 2007. The definitive guide on the future of marketing used as a primary resource in thousands of companies and hundreds of university courses, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curveMake your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention exactly when your audience is eager to hear from youGain valuable insights through compelling case studies and real-world examples, showing you how to use the latest AI tools without losing the personal touch in your communications The ninth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performanceDistributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It''s how to position your business as a trusted expert in its industry. It''s what customers share and talk about. This updated edition of the trusted guide provides everything you need to succeed in the new world of content marketing.

Objev podobné jako Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Objev podobné jako Marketing Lessons from the Grateful Dead - David Meerman Scott, Brian Halligan

Discover and fulfill your God-given purpose by joining the more than thirty-five million others who have embarked on a spiritual journey that started with this #1 New York Times bestselling book by Pastor Rick Warren.Before you were born, God knew what your life had in store for you. His hope for you is to discover the life he created just for you--both here on earth, and forever in eternity. Let Rick Warren guide you as you learn to live out your true purpose.The Purpose Driven Life is more than a book; it''s a road map for your spiritual journey. Combining thoughtful verses from Scripture with timely stories and perspectives from Warren''s own life, The Purpose Driven Life will help you discover the answer to one of life''s most important questions: What on earth am I here for?Throughout The Purpose Driven Life, Warren will teach you to spend time getting to know yourself and your creator in order to live your life to the fullest. Unlocking your true purpose will also reduce your stress, simplify your decisions, increase your satisfaction, and, most importantly, prepare you for eternity.Designed to be read over the course of forty-two days, The Purpose Driven Life will help you see the big picture, giving you a fresh perspective on the way that the pieces of your life fit together. Every chapter of The Purpose Driven Life provides a daily meditation and practical steps to help you uncover and live out your purpose, starting with exploring three essential questions:The Question of Existence: Why am I alive?The Question of Significance: Does my life matter?The Question of Purpose: What on earth am I here for?Each copy of The Purpose Driven Life also includes thoughtful discussion questions, audio Bible studies that go along with every chapter, and access to a supportive online community, giving you the opportunity to dive even deeper into each life-changing lesson.

Objev podobné jako The Purpose Driven Life - Rick Warren

Al Ries and Jack Trout, two of the world''s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn''t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Objev podobné jako The 22 Immutable Laws Of Marketing - Jack Trout, Al Ries

A magical life begins at home with this warm and lively introduction to the traditions and practice of kitchen witchcraft. As spiritualists, healers, and herbalists, witches throughout history have developed various methods of healing through potions, spells, and remedies worldwide. Despite their efforts for good, many have suffered from years of persecution, which has led to a general misunderstanding of their craft. The Kitchen Witch Handbook combats that, providing an assortment of magical traditions from a fresh, modern perspective. If you are interested in Wicca and traditional kitchen potions, spells, and rituals, The Kitchen Witch Handbook is the perfect magical reference. This hands-on guide introduces the home-based folk witchcraft that has been practiced for countless generations. Learn to weave your magical intentions into food and cooking and use everyday ingredients for mystical purposes.Brimming with beautiful photography and illustrations, this intriguing and accessible volume offers: Guidance on creating a magical kitchen and kitchen altar100 Recipes and kitchen spells, including a candied lime money spell, rosemary protection cookies, and a lavender simple syrup for clarity and calm Tips on how to incorporate magic and intention into cookingA glossary of correspondences and magical properties for fruits, vegetables, and other ingredients A framework for creating your own unique spells at home using the ingredients you have on handEnjoy bringing a new magical dimension to your kitchen with The Kitchen Witch’s Handbook, a delicious introduction to the long tradition of creating magicin the heart of your home.The Mystical Handbook series from Wellfleet takes you on a magical journey through the wonderful world of spellcraft and spellcasting. Explore a new practice with each volume and learn how to incorporate spells, rituals, blessings, and cleansings into your daily routine. These portable companions feature beautiful foil-detail covers and color-saturated interiors on a premium paper blend.Other books in the series include: Witchcraft, Love Spells, Knot Magic, Superstitions, House Magic, Herbal Magic, Goddess Magic, and Moon Magic.

Objev podobné jako The Kitchen Witch Handbook - Aurora Kane

The Silk Road may be one origin of globalization, but the Indian Ocean is another. Barry Cunliffe examines the beginning of maritime trade using the evidence of archaeology and the tales of great travellers such as Marco Polo, Ibn Battuta, and the Chinese Admiral, Zheng He. This story complements that of the land routes, showing how humans have been driven across thousands of years to create and maintain networks whatever the difficulties.Driven by the Monsoons illuminates maritime connections between the Indian Ocean and its surrounding water routes: the Arabian Gulf and the Red and China Seas. It begins with the movement of humans into South-East Asia and ends about 1600 CE when European companies emerge to takeover. It is tale of exotic goods, material needs, adventure, and desire.While conditions at sea and the abilities of the maritime communities provided a degree of stability, the direction and intensity of trade and the types of commodities on the move was determined by the fortunes and aspirations of distant empires, those of China in the east and South-West Asia and the Mediterranean in the west. This ever-changing pressure provided the dynamic situation in which society and economies in East Africa, India and South-East Asia flourished. Driven by the Monsoons explores the birth of the modern, connected, world.

Objev podobné jako Driven by the Monsoons - Barry Cunliffe

The essential aid for everyday cloudspotting, from the author of the bestselling THE CLOUDSPOTTER''S GUIDE''The perfect companion for a gloomy day''New Scientist''Float away with this unstuffy guide to all things fluffy''Good HousekeepingTHE CLOUD COLLECTOR''S HANDBOOK fits into pockets, allowing cloudspotters to identify cloud formations anytime and anywhere. All the common cloud types are represented, as are many of the rare ones, each fully described and illustrated with a range of photographs. Not only is THE CLOUD COLLECTOR''S HANDBOOK an invaluable resource for anyone who wants to be able to identify and understand every cloud that floats by, it also caters for the competitive cloudspotter. Points are awarded for each cloud type identified - the rarer the cloud, the greater points - and there''s space to fill in where and when it was sighted.Beautifully designed, in colour throughout, and full of the humour that made THE CLOUDSPOTTER''S GUIDE so engaging, the HANDBOOK is the essential reference for anyone with their head in the clouds.PRAISE FOR THE CLOUDSPOTTER''S GUIDE''A lovely book, the sort that everybody should have in the car or on the kitchen windowsill''Daily Telegraph''Read this eye-opening and amusingly written book''Daily Mail ''His style is genial, his enthusiasm uplifting and his book is nothing less than a subtle but glorious mantra for a way of life''Metro

Objev podobné jako The Cloud Collector's Handbook - Pretor-Pinney Gavin

Containing more than 1,600 photos and drawings, this magnificent handbook is the definitive guide to the tracks and signs of European animals.The European Animal Tracks Handbook is a comprehensive guide to the art of tracking, offering practical insight into the vast wealth of information that you can read from animal tracks and signs. Detailed descriptions and measurements of footprints and gaits are provided to aid identification, and include life-size or precisely scaled comparison charts of mammalian and bird footprints. In-depth species portraits present the biology, tracks and typical signs of Europe’s mammals. The book also covers the footprints and grazing marks, nests, burrows and other signs of common birds, reptiles, amphibians and invertebrates.Now the standard work in the field, this handbook is an invaluable reference for animal-trackers of all abilities.‘A fascinating book, with an enormous wealth of detailed knowledge, wonderful photos and illustrations.’ Jane Goodall Institute

Objev podobné jako The European Animal Tracks Handbook - Joscha Grolms

The Trend Forecaster''s Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.This ''how to'' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored.Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.Reviews:"Highly visual and a genuinely eye-opening insight into the way designers can spot and dictate visual and cultural trends, keeping their work constantly at the cutting edge." - Computers Arts Project"The book is clear and concise, offers a journey through the unexpected, and engages the reader with clear guidelines. It offers insider knowledge and soundbites from those working in the industry." - Just4Textiles"The Trend Forecaster''s Handbook is a well published and intelligently written book for starting ''forecasters'' looking for theoretical background and interesting experiences." - The Pop-Up City"The Trend Forecaster''s Handbook is a highly readable and beautifully designed book that provides a practical framework for understanding and reacting to cultural trends. This review is a sneak preview of the second edition. The original edition, which was published in 2010, is considered the definitive source for learning about trends, strategy, and innovation thinking. Martin Raymond is a journalist" –QRCA VIEWS

Objev podobné jako The Trend Forecaster's Handbook - Martin Raymond

How to harness the data already in your company to solve your business problems In today's fast-paced world, data is everywhere—but only actionable insights can drive real success. The Insight-Driven Leader offers a practical guide to transforming raw data into powerful workforce insights that solve critical business challenges. Through clear frameworks, compelling case studies, and proven strategies, Jenny Dearborn and Kelly Rider reveal how high-performing organizations combine business and workforce data to innovate, engage employees, delight customers, and exceed financial goals. Readers will also find: How to move beyond traditional rear-view HR metrics to actionable insightsReal-life case studies from leading organizations, as well as cautionary talesRecommendations for becoming an insights-driven organization using workforce analytics This book empowers leaders to align data with strategy, build a culture of insight-driven decision-making, and unlock the full potential of their HR and leadership teams. Whether you're a CEO, CHRO, or first-time manager, The Insight-Driven Leader will elevate your leadership, equipping you to tackle perennial business challenges and deliver measurable impact in your organization.

Objev podobné jako The Insight-Driven Leader - Jenny Dearborn, Kelly Rider

Help your child understand and live out God’s purpose in their life with The Purpose Driven Life Devotional for Kids by Pastor Rick Warren. Based upon the themes and ideas found in his bestselling book The Purpose Driven Life, this 365-day devotional for children 8 to 12, shows how to authentically live out God’s plan and trust Him along the way.These short 5 minute devotionals aim to share how God created each of his children with a purpose in mind, and how to thoughtfully and prayerfully start the incredible journey of finding that reason. This year-long devotional will guide readers through self-discovery in prayer, building purposefully friendships and relations, and creating a fulfilling life through God’s word.The Purpose Driven Life Devotional for Kids:Is written especially for children or tweens ages 8-12Features a short message and thought for the day to help children discover who they are in God’s eyes and why God made them, as well as a daily Scripture verseMakes the perfect gift for Christmas, Easter, birthdays, and other holidaysIs a great reference in Sunday school, youth group, or children’s and middle grade ministryThis daily devotional can be read individually or as a family. The devotions provide solid truths that every child should know about God’s love for His children and the purpose for them.

Objev podobné jako The Purpose Driven Life Devotional for Kids - Rick Warren

An insightful and inspirational team leadership guide packed with hands-on tools, resources, and visual aids you can use immediately In The Voice-Driven Leader - How to Hear, Value, and Maximize Every Voice on Your Team, bestselling author, international speaker, and leadership consultant, Jeremie Kubicek, and Steve Cockram deliver a transformative guide to help you cultivate leadership at every level of your organization. It's a tactical, hands-on roadmap to turning teams into high-performing powerhouses, one team member at a time. Kubicek and Cockram draw on decades of in-depth experience working with some of the world's most accomplished executives, leaders, and teams as they present their incisive 5 Voices framework. In The Voice-Driven Leader, you'll learn to understand your own strengths, adapt to your team's unique needs, and guide your people through a clear, four-stage development journey. You'll find: Practical, step-by-step strategies you can apply immediately to increase your team's productivity and cohesionIntuitive walkthroughs of common, difficult leadership development problems—and solutions to frequently made leadership mistakes—that reliably solve challenges and overcome obstaclesActionable resources, including real-world examples and visual tools, that complement the book's voice-based approach Perfect for managers, executives, HR leaders, and other business leaders, The Voice-Driven Leader is an invaluable and insightful framework for entrepreneurs, founders, team leaders, supervisors, and anyone else with an interest in helping the people they lead realize their potentials.

Objev podobné jako The Voice-Driven Leader - Jeremie Kubicek, Steve Cockram

Dive into the world of Raspberry Pi with this huge book of tutorials, project showcases, guides, product reviews, and much more from the pages of Raspberry Pi OFFICIAL MAGAZINE.The latest hardware and accessories from Raspberry Pi join Raspberry Pi 5 and Pico 2 in this, The Official Raspberry Pi Handbook 2026. With both Pico 2 and Raspberry Pi 5 you can power any project you can imagine.Weighing in at 200 pages and packed full of maker goodness, this Handbook promises inspiration for your Raspberry Pi Zero 2 W, Raspberry Pi 5, or any other Raspberry Pi model you have — there’s something for everyone.In this handbook you’ll find:A get started guide that covers every Raspberry PiEverything you need to know about the latest Raspberry Pi hardware and accessoriesInspiring projects to spark your next build ideaTutorials for makers of all skill levelsGuides for media centres, game emulators, and more!This bumper book is your definitive guide to everything Raspberry Pi. It’s essential for any maker with big dreams and a thirst for knowledge.

Objev podobné jako The Official Raspberry Pi Handbook 2026 - The Makers of Raspberry Pi Official Magazine

The Official Raspberry Pi Handbook 2024 is packed with all the information beginners need to use their new Raspberry Pi computer. Inside, you''ll also find the best projects from the past year for long-term Raspberry Pi enthusiasts.With a special section on Raspberry Pi 5, the latest and greatest in the Raspberry Pi microcomputer line, you''ll learn how to code and make with this incredible computer. We''ve also got plenty of tutorials and projects for the Raspberry Pi Pico and Pico W, the smallest members of the Raspberry Pi family.In this 2024 handbook, you''ll find:A getting started guide for every Raspberry Pi model.Everything you need to know about the brand new Raspberry Pi 5.Inspiring projects for your next build idea.Tips on having some serious fun with electronics.Our super-simple robotics tutorial to get you started with your own robots.A guide to playing retro games with the diminutive Raspberry Pi Pico.We also have plenty of things you can do with Raspberry Pi 4, Raspberry Pi Zero 2 W, and Raspberry Pi Pico W squeezed into these 200 pages. With the latest reviews, tutorials, project showcases, guides, and much more, this is your ultimate resource for Raspberry Pi!

Objev podobné jako The Official Raspberry Pi Handbook - The Makers of The MagPi magazine

The Ayahuasca Test Pilots Handbook provides a practical guide to ayahuasca use, aiding seekers in making right—and safe—decisions about where to go, who to drink with, and what to expect. Ayahuasca, the Amazonian psychoactive plant brew, has become vastly popular. Once the sole purview of shamans and indigenous native people in the great Amazon rainforest, ayahuasca is now becoming well known—and widely used—around the globe. Today, foreigners from all over the world flock in ever-burgeoning numbers to the steamy Amazon, drinking bitter ayahuasca with shamans and curanderos in order to access its potent healing and spirit-enlivening effects. What began as a mere trickle of visitors in the 1980s has become a surging riptide of seekers. Chris Kilham (Fox News''s "Medicine Hunter") has worked closely with South American shamans for two decades and has sat in ayahuasca ceremonies with at least 20 different shamans. Through his "Ayahuasca Test Pilots" program, Kilham has brought numerous people to the Amazon to engage in ceremonies with maestro ayahuasceros. Clear, concise, straightforward, and well informed, The Ayahuasca Test Pilots Handbook is an indispensable guide for anyone curious about this unusual plant medicine.

Objev podobné jako The Ayahuasca Test Pilots Handbook - Chris Kilham

DK brings you an all-encompassing horticultural handbook to fulfil your every leaf and legume! Get your gardening gloves on, as best-selling author Huw Richards takes you on a green-fingered journey to be an undefeated veg-grower!A recent study suggests 38% of British adults use their gardens to grow herbs and vegetables. But with the ever-growing pressure of balancing family life with a career, a lot of today''s green-fingered gardeners simply lack time for vegetable growing. Huw is on a mission to change that!Whatever your horticultural hopes may be, Huw Richards brings you a veg-growing guide that is sure to shape the next generation of green-fingered gardeners like never before, full of top tips on smart gardening, without compromising on time, effort or money. With passion in every page, you can enjoy:-Tons of tips and tricks to maximise efficiency of your vegetable gardens -Skillful and solid information to disparage the common myth that gardening requires too much time and effort-Easy to follow step-by-step instructions of fundamental gardening techniques -Visual representations of Huw''s innovative ideas to easily apply to your own vegetable gardenAfter the immeasurable success of his first two gardening books ''Veg in One Bed'' and ''Grow Food for Free'', Huw brings you a riveting third release, full of simple yet effective strategies to leave you with a patch to be proud of! By applying a strategic approach to your veggie patch, from choosing the right compost to using the correct cultivation tools, Huw assures that even the most hapless of gardeners can unearth the endless potential that all gardens possess, no matter the shape or size! Why not stand out from the crowd with this fully-illustrated veggie handbook, and start your intuitive gardening journey today to reap the benefits of a more bountiful harvest. An ideal gift for the green-fingered gardener or budding botanist in your life!With over 500,000 subscribers on YouTube, Huw Richards is keen to share his 17 years'' experience on maximising productivity of vegetable patches, so get those gloves on, and join the journey today!Ready, set, let''s grow!

Objev podobné jako The Vegetable Grower's Handbook - Richards Huw

Choice Reviews, Outstanding Academic TitleTechniques and systems for processing food scraps, manure, yard debris, paper, and moreTurning waste into wealth sounds too good to be true, but many worm farmers are finding that vermicomposting is a reliable way to do just that. Vermicast—a biologically active, nutrient-rich mix of earthworm castings and decomposed organic matter—sells for $400 or more per cubic yard. Compare that to regular compost, sold at about $30 a cubic yard, and you’ll see why vermicomposting has taken root in most countries and on every continent but Antarctica.Vermicomposting is also one of the best sustainable solutions for organic waste management. Vermicomposting manure and crop wastes on farms improves crop yields while reducing demand for off-farm inputs. Vermicast has higher nutrient levels and lower soluble salt content than regular compost, and it improves soil aeration, porosity, and water retention. Plus, vermicast suppresses plant diseases and insect attacks. Municipalities, businesses, community gardens, schools, and universities can set up vermicomposting operations to process food residuals and other waste materials.The Worm Farmer’s Handbook details the ins and outs of vermicomposting for mid- to large-scale operations, including how to recycle organic materials ranging from food wastes and yard trimmings to manure and shredded office paper. Vermicomposting expert Rhonda Sherman shares what she has learned over twenty-five years working with commercial worm growers and researchers around the world. Her profiles of successful worm growers across the United States and from New Zealand to the Middle East and Europe describe their proven methods and systems.This book digs into all the details, including:Choosing the right production systemRegulatory issues and developing a business and marketing planFinding and managing feedstocksPre-composting: why and how to do itMonitoring an active worm bedHarvesting, screening, testing, packaging, and storing vermicastMarkets for earthworms and vermicastFood security: how vermicast benefits soils and plantsKeys to success: avoiding common pitfallsFrom livestock farms and restaurants to colleges, military bases, and prisons, Sherman details why and how commercial-scale vermicomposting is a fast-growing, sustainable solution for organic waste management. The Worm Farmer’s Handbook is the first and only authoritative how-to guide that goes beyond small-scale operations and demystifies the science and logistics of the fascinating process that is vermicomposting.

Objev podobné jako The Worm Farmer’s Handbook - Rhonda Sherman

The second volume in the Game Master''s Handbook series shows you how to do more than run a game—it shows you how to build a world!Following the example of the bestselling first volume in the Game Master’s Handbook series, this new entry forgoes stat blocks and maps in favor of clear explanations and guides that focus on developing and running an original campaign.Homebrewing an original setting and story is one of the most challenging and rewarding things a GM can do. It’s tough to get started with worldbuilding, plotting, and resolving your campaign—but this book walks GMs already somewhat familiar with running the game through a process for designing a homebrew campaign to be proud of, from scratch. At the core of the book is one big idea: The purpose of a TTRPG is to discover a story together with your friends, not to tell them a story you’ve already written.Have an idea for a game? If so, this book teaches you the process for transforming pages of notes into a fully-realized campaign outline. You’ll learn how to write narrative arcs that develop with the players and end satisfyingly even without an ending being written in advance. You’ll even learn how to design mechanical details for your setting that complement the story the group is telling at the table.Finally, you''ll learn a simple system for adapting existing content (professionally published or from other homebrew sources) to fit in your campaign (with a special focus on the material provided by the other books in the Game Master’s series).FEATURES • Detailed guidelines and strategies for planning campaigns, implementing them during play, and effective post-game practices• Examples and case studies for worldbuilding, planning story arcs, and resolving a campaign in a satisfying way• A “Session -1” collaborative world-building system• A wealth of tables to inspire or speed along the campaign-building process, including setting-building tools and narrative plot arc generators• Examples and checklists for integrating others’ content into a homebrew game

Objev podobné jako The Game Master’s Handbook of Collaborative Campaign Design - Jonah Fishel, Tristan Fishel

Sketch, doodle and vlog your way through the year with The Fashion Vlogger's Handbook. This handy pocket-sized book is divided into four sections, each dedicated to one of the four seasons of the year. You can plan seasonal colour and pattern mood boards, create LookBooks, design outfits for your favourite vloggers, create accessories, write and doodle about your favourite fashion items and much more! Each section contains planning pages filled with top tips, linked to the activities, to help you plan your very own vlogs, from fashion DIY tutorials and LookBooks to trends including 'What's In My Bag?' and 'My Morning Routine'. There are 36 vlogs to plan, with extra pages dedicated to creating four seasonal LookBooks, plus there's loads of inspiration and ideas for additional vlogs to be created.With line art by Emma Price and featuring vloggers such as Zoella, Lucy and Lydia, Jo Wee, Marcus Butler, Louis Cole, Samantha Maria, Victoria Magrath, Bethany Mota, Fleur DeForce, Niomi Smart, Patricia Bright and Miranda Sings, this handbook is the perfect partner for any aspiring fashion vlogger or fan!

Objev podobné jako The Fashion Vlogger's Handbook - Frankie Jonesová

Today, consumers have more choice than ever before. It''s no longer enough to simply provide a service - companies who want to stay in business must also provide impeccable service with such consistency, integrity and creativity that people who experience it will not only keep coming back for more, but recommend your business to their friends, families, and colleagues.The Customer Rules is entirely focused on one ultimate goal: to help you, no matter what your position or job title, secure the most revenue-boosting asset you could wish for: a reputation for excellent service. Lee Cockerell, former Executive Vice President of Operations at Disney World - a company which has redefined what a business can do for their customers - shows you how: from why you should ''Never say no - except No Problem'' to asking yourself ''What Would Mum Do?''.His 39 easy-to-follow rules apply to any industry and any company, large, small, public, private, online or High Street. The principles revealed in this book, tried and tested in one of the world''s happiest environments, can give you everything you need to truly connect with your customers.

Objev podobné jako The Customer Rules - Lee Cockerell

Develop essential learning and employability skills to excel in business studies "A book that will see you through your business degree, from day one to several years after graduation." Fiona Winfield, School Employability Manager, Nottingham Trent University The Business Student''s Handbook, 7th edition, by Sheila Cameron brings together personal skills, study skills and employability skills to help you succeed in your academic and professional life. Designed to support both online and face-to-face study, the book discusses transferable skills such as self-management, teamwork, planning and critical thinking to help you become a highly desirable graduate. Learning features such as ''TECHSkills'' boxes focus on your digital skills to ensure you are making the most of the best tools found online. Additionally, this handbook is all about applying theory to practice and covers up-to-date exercises, practical suggestions and tips. With a strong emphasis on project management, data analysis, communication and presentation skills, this text is an essential resource for any business student. This title also comes with a Companion Website.

Objev podobné jako Business Student's Handbook, The - Sheila Cameron

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that teach you the importance of brand marketing in business development. By being focused and aligned with the right areas of an organization, you can ensure career relevance and company-wide gains.Learn how to:Navigate a nebulous digital marketing environmentMaximize time and investments with sales marketing strategiesBuild and model consistent brand standardsBecome an expert in brand marketing and take your company to the next levelIf you enjoyed Management Mess to Leadership Success, or brand marketing books like This Is Marketing, Marketing Made Simple, or Building a StoryBrand, then you need to add Marketing Mess to Brand Success to your business bookshelf.

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

The Investment Trusts Handbook 2025 is the eighth edition of the highly regarded annual handbook for anyone interested in investment trusts – often referred to as the City’s best-kept secret, or the connoisseur’s choice among investment funds.

Objev podobné jako The Investment Trusts Handbook 2025 - Jonathan Davis

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within the text. Benefit from new and updated features such as: Revised chapters such as the one on segmentation reflect the growing importance of the individual customer and customer persona characteristics. End-of-chapter review questions that compound your understanding and show how to apply the concepts covered in real life contexts. New case studies to show how marketing theory is applied in the real world. With a full range of online resources, this text gives you thorough insight into the principles of marketing and their application in real-life industry.

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

Whether you''re promoting a company, product, a service or even your own personal brand, this guide will empower you to simplify your approach. You''ll learn how to connect with your audience by understanding what they want and positioning your brand meaningfully. Through this book, you''ll gain tools to navigate the complexities of marketing, avoid common pitfalls and ultimately work smarter - not harder.From avoiding jargon traps to staying customer-focused, this book provides insights that you can apply immediately, whatever your marketing challenge. It''s a fresh perspective for a cluttered field, focusing on clarity, simplicity and real results.

Objev podobné jako The Work Smarter Guide to Marketing - Mark Palmer

The DID and OSDD Handbook is a supportive, accessible guide to life with dissociative identity disorder (DID), other specified dissociative disorder (OSDD) and partial dissociative identity disorder (P-DID), based on author Ella Everett''s experience living with DID.Answering questions from ''What is it like to live with DID and OSDD?'' to ''What does recovery look like?'' and covering topics such as seeking diagnosis, practical coping skills and navigating relationships, this guide is designed to dip in and out of as needed. Throughout, Ella works to address the lack of awareness and understanding of DID and OSDD in society, and challenge the harmful stereotypes often associated with these conditions.This essential handbook offers kindness, understanding, recognition and representation for everyone living with DID and OSDD, as well as mental health professionals, therapists and those who support them.

Objev podobné jako The DID and OSDD Handbook - Ella Everett

Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption.As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution.Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.In Quantum Marketing, readers will:Understand the evolution of marketing and how to be at the forefront of future change.Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries.Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.

Objev podobné jako Quantum Marketing - Raja Rajamannar

Free yourself from cosmological tyranny! Everything started in a Big Bang? Invisible dark matter? Black holes? Why accept such a weird cosmos? For all those who wonder about this bizarre universe, and those who want to overthrow the Big Bang, this handbook gives you ''just the facts'': the observations that have shaped these ideas and theories. While the Big Bang holds the attention of scientists, it isn''t perfect. The authors pull back the curtains, and show how cosmology really works. With this, you will know your enemy, cosmic revolutionary - arm yourself for the scientific arena where ideas must fight for survival! This uniquely-framed tour of modern cosmology gives a deeper understanding of the inner workings of this fascinating field. The portrait painted is realistic and raw, not idealized and airbrushed - it is science in all its messy detail, which doesn''t pretend to have all the answers.

Objev podobné jako The Cosmic Revolutionary's Handbook - Geraint F. Lewis, Luke A. Barnes

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world''s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field. Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- Fully updated and streamlined pedagogy, including refocused recommended readings at the end of each chapter, encouraging expanded knowledge.David Jobber is Emeritus Professor of Marketing at the University of Bradford and an internationally recognized marketing academic. Fiona Ellis-Chadwick is Senior Lecturer in Marketing and Retailing at the University of Loughborough, Director of the Institute for Research & Consultancy Application and an active member of the Town Centres Research Interest Group.

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers. Providing an evidence-based introduction to marketing, this Australasian text focuses on marketing metrics, consumer behaviour and business buyer behaviour, as well as exploring the application of B2B marketing. It challenges traditional marketing theories and concepts, presenting a research-driven framework for understanding the marketing process. This text is a comprehensive guide, with a full suite of lecturer resources, and provides the support and materials that you need to help create tomorrow''s marketing professionals

Objev podobné jako Marketing - Byron Sharp

''Essential guide . . . an invitation to a year of happy visiting'' Robin Lane Fox, Financial TimesThe Garden Visitor''s Handbook is the famous yellow ''bible'' for anyone interested in gardens and the 2022 edition is now available. Its 744 pages contain descriptions of the 3,700 gardens opening to visitors throughout England and Wales this year, and offers people unique access to the most beautiful gardens in the country. Most are privately owned and never otherwise accessible, so the book offers a magical entré to these wonderful domains.Funds raised at the gardens on their open days come from admissions, teas and plant sales and are donated to the National Garden Scheme which in turn donates the net proceeds every year to a group of nursing and health charities. Currently these donations total £3 million annually and, since its foundation in 1927, the National Garden Scheme has given away a whopping £60 million. The main beneficiaries include some of Britain''s best-loved charities including Macmillan, Marie Curie, the Queen''s Nursing Institute, Hospice UK, Carers Trust, Parkinson''s UK and Horatio''s Garden.

Objev podobné jako The Garden Visitor's Handbook 2022 - The National Garden Scheme

The Monster Hunter's Handbook is perfect for courageousand curious minds! From werewolves and Bunyips to zombies andfairies, this handbook is packed full of monster profiles and activitiesfor the budding monster hunter for guaranteed hours offun!

Objev podobné jako The Monster Hunter's Handbook - Scholastic

Out with the old and in with the new! Looking back on my nurse training I can vividly recall clinical placements where I was mentored by inspirational, dynamic, enthusiastic, and nurturing mentors. However, I can equally recall the toxic mentors that ruined clinical placements and made me question whether I wanted to be a nurse at all! Supporting students in clinical practice is a privilege and getting it right is essential! Danny Walsh’s book demystifies the NMC’s SSSA document and provides a real insight into the meaning of the word mentorship, along with practical advice on how to be a practice supervisor.Mike Parker is an Associate Professor in Emergency Nursing at the University of York, UK.This is a real-world book that offers practice supervisors and assessors detailed guidance on their new role within the context of the recent NMC (2018) standards for supervision and assessment of students. It gives information on the background policy to the standards and what is expected of nurses who take on these new roles. The book provides the theoretical base and practical guidance on facilitating good quality learning experiences for students and on teaching, assessment and providing evidence of learning. It is the ideal handbook for nurses since it addresses all the issues that you are likely to encounter whilst supporting students, with an easy reference system and great practical examplesProfessor Fiona Irvine - Emeritus Professor in Nursing, University of BirminghamA book worth recommending and adopting as a core text for modules, especially those in teaching, learning and assessment for new mentors, practice assessors and supervisors. It can be a resource for nurses returning to study, international students and anyone involved in clinical guidance/teaching such as practice education coordinators, facilitators, and nominated persons. It would also be suitable for lecturers delivering core modules for Diploma, Degree, Masters and DissertationsLeontia Hoy - Course Director - Bsc Hons/ Graduate Diploma/ Post Graduate Diploma-- Specialist Practice, School of Nursing, Queens University BelfastThis popular book is an essential companion for supporting and supervising student nurses in clinical practice. The book examines the theory of supervision and the underlying principles of teaching and assessment in nurse education and includes case studies, tools and interventions that can be used in clinical practice. Key areas covered include:•The new NMC standards for supervision and assessment, as well as the history and politics of student nurse mentorship•Effective practice supervision – the role of the supervisor and the practicalities such as the importance of forming effective working relationships and communication skills•Clear guidance on best teaching and assessment practice with practical examples and techniques•An examination the importance and methodology of giving good feedback•Fostering successful placement experiences and supporting a range of students with varying learning needs, including best practice in supporting a struggling studentFully updated in this third edition the book simplifies the theory, delivering practical guidance on best practice in student support and includes insights from students and supervisors.Danny Walsh was a mental health nurse for over 40 years and a senior nurse lecturer for more than 15. He has published widely in the fields of nurse education and dementia care.

Objev podobné jako The Nurse Mentor's Handbook: Supporting Students in Clinical Practice 3e - Danny Walsh

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

''Essential guide . . . an invitation to a year of happy visiting'' Robin Lane Fox, Financial Times The Garden Visitor''s Handbook is the famous yellow ''bible'' for anyone interested in gardens and the 2023 edition is now available. Its 720 pages contain descriptions of the thousands of gardens opening to visitors throughout England and Wales this year, and offers people unique access to the most beautiful gardens in the country. Most are privately owned and never otherwise accessible, so the book offers a magical entré to these wonderful domains. Funds raised at the gardens on their open days come from admissions, teas and plant sales and are donated to the National Garden Scheme which in turn donates the net proceeds every year to a group of nursing and health charities. Currently these donations total £3 million annually and, since its foundation in 1927, the National Garden Scheme has given away a whopping £60 million. The main beneficiaries include some of Britain''s best-loved charities including Macmillan, Marie Curie, the Queen''s Nursing Institute, Hospice UK, Carers Trust, Parkinson''s UK and Horatio''s Garden.

Objev podobné jako The Garden Visitor's Handbook 2023 - The National Garden Scheme

Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today''s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company''s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation''s ability to reach potential customers. This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer''s purchasing habits. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Objev podobné jako Marketing - Kenneth Le Meunier-Fitzhugh

Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        “Segments of one” marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·        The “Whatever-Whenever-Wherever” service delivery ·        “Everything-As-A-Service” business model ·        Internet of Things and blockchain for marketing ·        Virtual and augmented reality marketing ·        Corporate activism Perfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.Â

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

The 4th edition of The Fitness Instructor''s Handbook is the essential guide for anyone working in, or wishing to enter, the fitness industry.Packed full of illustrations, exercise photos, case studies, revision questions and sample programmes – this guide covers every aspect of the theory needed to work as a fitness instructor.Clear, concise and accessible, the content is organised with the specific needs of the fitness professional in mind and covers topics such as:– The skeletal system– Muscles and tendons– The energy system– Circulation and respiration– Components of fitness– Safety issues– Customer service– Screening clients– Planning and programme design– Exercise evaluationThis new edition includes advice on how to avoid poor exercise technique that can increase the risk of injury. There is also a brand new section on field protocols for typical health and fitness tests, with guidance on how instructors can standardise them. Other essential updates are also included that reflect changes to the National Occupational Standards for both Level 2 and 3 qualifications. Offering the perfect blend of theory and practice for every aspect of health and fitness, this is the resource you will refer to time and again.

Objev podobné jako The Fitness Instructor's Handbook 4th edition - Morc Coulson

#1 New York Times Bestselling author Brandon Sanderson meshes Jason Bourne, epic fantasy, and time travel together in a standalone adventure where an amnesiac wizard''s only hope of survival in medieval England lies in recovering his missing memories.A man awakes in a clearing in what appears to be medieval England with no memory of who he is, where he came from, or why he is there. Chased by a group from his own time, his sole hope for survival lies in regaining his missing memories, making allies among the locals, and perhaps even trusting in their superstitious boasts. His only help from the "real world" should have been a guidebook entitled The Frugal Wizard''s Handbook for Surviving Medieval England, except his copy exploded during transit. The few fragments he managed to save provide clues to his situation, but can he figure them out in time to survive? ******Praise for Brandon Sanderson "Epic in every sense." -The Guardian on The Way of Kings "Brandon Sanderson''s reputation is finally as big as his novels." -The New York Times on Words of Radiance "If you''re a fan of fantasy and haven''t read the Mistborn trilogy yet, you have no excuses." -Forbes on Mistborn "A fresh view of how a world can grow, building new dimensions into the best of the old. Sanderson continues to show that he is one of the best authors in the genre." -Library Journal (starred review) on The Alloy of Law "Sanderson''s fresh ideas on the source and employment of magic are both arresting and original [...] Think brisk. Think fun. Enjoy." -Kirkus, on The Alloy of Law "Mystery, magic, romance, political wrangling, religious conflict, fights for equality, sharp writing and wonderful, robust characters...Sanderson is a writer to watch." -Publishers Weekly, starred review, on Elantris

Objev podobné jako The Frugal Wizard’s Handbook for Surviving Medieval England - Brandon Sanderson

Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economyDiscover how to engage customers with trust and enthusiasmUnderstand post-pandemic changes in consumer attitudesDiscover new tools and technologies for finding customers and inspiring loyaltyAdapt your brand, pricing, and sales approach to make your business more valuableAvoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Objev podobné jako Marketing For Dummies - Jeanette Maw McMurtry

Kniha - autor Geoffrey A. Moore, 274 stran, anglicky, brožovaná bez přebalu lesklá The best-selling marketing guide is back with new chapters, new examples, and new strategies to help groundbreaking high-tech entrepreneurs reach the mainstream audience.

Objev podobné jako Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers (0062292986)

''Filled to the brim with advice, tips and inspiration to enable you to achieve your dreams over whatever distance you want your legs to carry you'' - Chrissie Wellington, OBE, four-time Ironman Triathlon World ChampionFrom complete beginners to seasoned off-road runners, The Ultimate Trail Running Handbook has all the training and nutrition advice, skills, gear and motivation you need to become a fit and confident trail runner. There are training plans that take newcomers from 5k parkrun to first trail marathon, while for experienced runners there are sections on strength work, injury prevention and advanced training plans to boost performance up to 50k (30 miles).To keep you enjoying every step, you''ll find advice on how to choose the right gear; over 20 easy, healthy recipes; inspiring stories from real trail runners; and advice from top athletes and coaches. And if you want to explore new trails, you can use the navigation and route planning section to create your own exciting off-road adventure. If you''re a trail runner or would like to become one, this book is your new best friend.

Objev podobné jako The Ultimate Trail Running Handbook - Claire Maxted

For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. .

Objev podobné jako Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong