the customer driven marketing handbook fab giovanetti
The Customer-Driven Marketing Handbook - Fab Giovanetti
Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.
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The Customer Success Professional's Handbook - Ashvin Vaidyanathan, Ruben Rabago
The definitive “Customer Success Manager How-To-Guide†for the CSM profession from Gainsight, who brought you the market-leading Customer Success The Customer Success Manager has become a critical asset to organizations across the business landscape. As the subscription model has spread from the cloud and SaaS to more sectors of the economy, that pivotal role will only grow in importance. That’s because if you want to compete and thrive in this new environment, you need to put the customer at the center of your strategy. You need to recognize you’re no longer selling just a product. You’re selling an outcome. Customer Success Managers (CSM) are committed to capturing and delivering those outcomes by listening to their customers, understanding their needs, and adapting products and services to drive success. Although several existing resources address the customer success imperative, there is no authoritative instruction manual for the CSM profession—until now. The Customer Success Professional’s Handbook is the definitive reference book for CSMs and similar roles in the field. This practical, first-of-its-kind manual fills a significant gap in professional customer success literature, providing the knowledge every CSM needs to succeed—from the practitioner level all the way to senior leadership. The authors—acknowledged experts in building, ... Unknown localization key: "more"
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Direct, Digital & Data-Driven Marketing - Lisa Spiller
In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
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The AI Revolution in Customer Service and Support - Emily McKeon, Ross Smith, Mayte Cubino
In the rapidly evolving AI landscape, customer service and support professionals find themselves in a prime position to take advantage of this innovative technology to drive customer success. The AI Revolution in Customer Service and Support is a practical guide for professionals who want to harness the power of generative AI within their organizations to create more powerful customer and employee experiences. This book is designed to equip you with the knowledge and confidence to embrace the AI revolution and integrate the technology, such as large language models (LLMs), machine learning, predictive analytics, and gamified learning, into the customer experience. Start your journey toward leveraging this technology effectively to optimize organizational productivity. A portion of the book’s proceeds will be donated to the nonprofit Future World Alliance, dedicated to K-12 AI ethics education. IN THIS BOOK YOU’LL LEARN About AI, machine learning, and data science How to develop an AI vision for your organization How and where to incorporate AI technology in your customer experience fl ow About new roles and responsibilities for your organization How to improve customer experience while optimizing productivity How to implement responsible AI practices How to strengthen your culture across all generations in the workplace ... Unknown localization key: "more"
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The 8 Laws of Customer-Focused Leadership - Blake Morgan
A leadership playbook for making customer experience a core aspect of your business.In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization’s potential for excellence. The truth is customer experience is not what it used to be. New technologies, values, generational expectations, economic instability, - and the rapid pace of change all must be considered as you forge ahead. How do you put the customer first in the face of all these emerging trends?Using cutting-edge research and interviewing top leaders across industries, customer experience futurist Blake Morgan has pulled together eight new laws that the best companies follow in terms of building and maintaining a focus on the customer. Customer experience is a decision leaders must make every day, and this book shows you how:C.reate a customer experience mindset.eX.ceed longterm profit expectations by focusing on both short term and long term profits.L.ay out your customer experience strategy creation and stick to it.E.mbark on your 90 day get started plan.A.nticipate the future by being a customer experience futurist.D.on’t forget that ... Unknown localization key: "more"
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Data-Driven Marketing - Mark Jeffery
NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.
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The 10-Second Customer Journey - Todd Unger
You''ve Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing. The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.) However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experience—a feat that siloed companies struggle to achieve. Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He''ll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement. Why You Should Read This Book: Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of today’s digital customers. UX is king. Identify and Target the Right Customers: Discover how to ... Unknown localization key: "more"
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The 10-Second Customer Journey - Todd Unger
You''ve Got 10 seconds to Win or Lose a Customer. This is the Ultimate Guide to Rapid Conversion in Digital Marketing. The customer landscape has transformed, and marketers, advertisers, and business owners must adapt to a world where buying decisions are made in seconds, not months or days. The biggest obstacle? FRICTION. Those who can minimize friction and guide potential buyers swiftly through the buying process will triumph. (Hello, Amazon 1-click purchases.) However, reducing friction requires the seamless integration of marketing, product, e-commerce, and service into a cohesive, friction-free customer experience—a feat that siloed companies struggle to achieve. Enter The 10-Second Customer Journey. This is your ultimate playbook for capturing rapid conversions and growing your customer list. Todd Unger, Chief Experience Officer (CXO) of the American Medical Association, leverages his three decades of expertise in consumer marketing, advertising, digital products, and digital marketing to offer a step-by-step guide. He''ll teach you how to become your own Chief Friction-Reduction Officer, reignite customer growth, and enhance engagement. Why You Should Read This Book: Conquer the New Digital Experience Landscape: Adapt old marketing concepts to the needs of today’s digital customers. UX is king. Identify and Target the Right Customers: Discover how to ... Unknown localization key: "more"
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The New Rules of Marketing & PR - David Meerman Scott
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"
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The 1-Page Marketing Plan - Allan Dib
Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"
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The Digital Marketing Handbook - Kingsnorth Simon
Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.
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Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska
Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.
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Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W
From the “godfather of content marketingâ€â€”this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,†it shows how to update existing content and make new content that performs in strategic ways. Updates include:New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performanceDistributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It''s how to position your business as a ... Unknown localization key: "more"
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Marketing Lessons from the Grateful Dead - David Meerman Scott, Brian Halligan
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
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What the Customer Wants You to Know - Ram Charan
According to business guru Ram Charan, the process of selling is broken. Demand for competitive pricing is ever on the increase, and customers want more than great products at great prices; they want you to know how their business works, so that you can make it work better. It is time for companies to re-think their selling processes, and that''s where Charan''s concept of Value Creation Selling fits in. It is a new approach that while radical is nonetheless practical and produces stronger customer relationships and long term rewards. VCS will enable you to:Gain a deeper knowledge of your customer''s businessUse this knowledge to improve your customer''s marginsShow how your product and expertise is a winning combinationSomeday, every company will listen more closely to the customer. . .
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Can Marketing Save the Planet? - Michelle Carvill, Gemma Butler
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
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The Purpose Driven Life - Rick Warren
Discover and fulfill your God-given purpose by joining the more than thirty-five million others who have embarked on a spiritual journey that started with this #1 New York Times bestselling book by Pastor Rick Warren.Before you were born, God knew what your life had in store for you. His hope for you is to discover the life he created just for you--both here on earth, and forever in eternity. Let Rick Warren guide you as you learn to live out your true purpose.The Purpose Driven Life is more than a book; it''s a road map for your spiritual journey. Combining thoughtful verses from Scripture with timely stories and perspectives from Warren''s own life, The Purpose Driven Life will help you discover the answer to one of life''s most important questions: What on earth am I here for?Throughout The Purpose Driven Life, Warren will teach you to spend time getting to know yourself and your creator in order to live your life to the fullest. Unlocking your true purpose will also reduce your stress, simplify your decisions, increase your satisfaction, and, most importantly, prepare you for eternity.Designed to be read over the course of forty-two days, The Purpose Driven Life will ... Unknown localization key: "more"
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The 22 Immutable Laws Of Marketing - Jack Trout, Al Ries
Al Ries and Jack Trout, two of the world''s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn''t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.
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The Purpose Driven Life - Rick Warren
Discover and fulfill your God-given purpose by joining the more than thirty-five million others who have embarked on a spiritual journey that started with this #1 New York Times bestselling book by Pastor Rick Warren.Before you were born, God knew what your life had in store for you. His hope for you is to discover the life he created just for you--both here on earth, and forever in eternity. Let Rick Warren guide you as you learn to live out your true purpose.The Purpose Driven Life is more than a book; it''s a road map for your spiritual journey. Combining thoughtful verses from Scripture with timely stories and perspectives from Warren''s own life, The Purpose Driven Life will help you discover the answer to one of life''s most important questions: What on earth am I here for?Throughout The Purpose Driven Life, Warren will teach you to spend time getting to know yourself and your creator in order to live your life to the fullest. Unlocking your true purpose will also reduce your stress, simplify your decisions, increase your satisfaction, and, most importantly, prepare you for eternity.Designed to be read over the course of forty-two days, The Purpose Driven Life will ... Unknown localization key: "more"
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The Lazy Teacher's Handbook - Jim Smith
Every chapter has been revised and some significantly expanded, particularly those on planning, conducting and reviewing lazy lessons. Others have been updated with Jim''s latest tried-and-tested techniques, which all shift the emphasis away from the teaching and onto the learning. Have you ever wondered what would happen in your classroom if you simply stopped teaching? Over the last few decades the demands of countless education initiatives, not to mention the pressures good teachers put on themselves, have seen so much teaching squeezed into our lessons, it must have squeezed out some of the learning. Maybe if we spent a little less time teaching and gave students a little more time to learn, things would be different. Maybe this would allow us more opportunities to build relationships with the class and develop that all-important rapport with the individuals who might just need us most. Maybe we could even reclaim our Sunday afternoons from planning and marking? The Lazy Way can help you get more out of your students and at the same time help you to get your life back. More than just a series of tricks, the Lazy Way is something Jim Smith has put together over years of experience ... Unknown localization key: "more"
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The Handbook of Intellectual Disability and Clinical Psychology Practice
The Handbook of Intellectual Disability and Clinical Psychology Practice will equip clinical psychologists in training with the skills necessary to complete a clinical placement in the field of intellectual disability. Building on the success of the previous edition this handbook has been extensively revised. Throughout, the text, references, and website addresses and have been updated to reflect important developments since the publication the first edition. Recent research findings on the epidemiology, aetiology, course, outcome, assessment and treatment of all psychological problems considered in the book have been incorporated into the text. Account has been taken of changes in the diagnosis and classification of intellectual disability and psychological problems reflected in the AAIDD-11 and the DSM-5. New chapters on the assessment of adaptive behaviour and support needs, person-centred active support, and the assessment of dementia in people with intellectual disability have been added.The book is divided into eight sections:Section 1: Covers general conceptual frameworks for practice - diagnosis, classification, epidemiology and lifespan development.Section 2: Focuses on assessment of intelligence, adaptive behaviour, support needs, quality of life, and the processes of interviewing and report writing. Section 3: Covers intervention frameworks, specifically active support, applied behavioural analysis and cognitive behaviour therapy.Section 4: Deals ... Unknown localization key: "more"
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The Kitchen Witch Handbook - Aurora Kane
A magical life begins at home with this warm and lively introduction to the traditions and practice of kitchen witchcraft. As spiritualists, healers, and herbalists, witches throughout history have developed various methods of healing through potions, spells, and remedies worldwide. Despite their efforts for good, many have suffered from years of persecution, which has led to a general misunderstanding of their craft. The Kitchen Witch Handbook combats that, providing an assortment of magical traditions from a fresh, modern perspective. If you are interested in Wicca and traditional kitchen potions, spells, and rituals, The Kitchen Witch Handbook is the perfect magical reference. This hands-on guide introduces the home-based folk witchcraft that has been practiced for countless generations. Learn to weave your magical intentions into food and cooking and use everyday ingredients for mystical purposes.Brimming with beautiful photography and illustrations, this intriguing and accessible volume offers: Guidance on creating a magical kitchen and kitchen altar100 Recipes and kitchen spells, including a candied lime money spell, rosemary protection cookies, and a lavender simple syrup for clarity and calm Tips on how to incorporate magic and intention into cookingA glossary of correspondences and magical properties for fruits, vegetables, and other ingredients A framework for ... Unknown localization key: "more"
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The Purpose Driven Church - Rick Warren
The issue is church health, not church growth—if your church is healthy, growth will occur naturally. So how do we make healthy churches, driven by purpose?In order for any church to thrive, it must be built around the five New Testament purposes given to the church by Jesus Christ. In this classic of Christian church stability, pastor and bestselling author of The Purpose Driven Life Rick Warren unpacks this proven five-part strategy that will enable your church to grow:Warmer through fellowship.Deeper through discipleship.Stronger through worship.Broader through ministry.Larger through evangelism.Every church is driven by something. Tradition, finances, programs, personalities, events, seekers, and even buildings can each be the controlling force in a church. But Warren will show you how to concentrate on building people and let God build the church. In other words, healthy, consistent growth is the result of balancing the five biblical purposes of the church. And The Purpose Driven Church will show you how to do that. “The Purpose Driven Church has brought focus and direction to more pastors and church leaders than you can count. What a gift!”—John Ortberg, bestselling author.
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The Nursing Associate's Handbook of Clinical Skills
The Nursing Associate’s Handbook of Clinical Skills The Nursing Associate’s Handbook of Clinical Skills provides evidence-based guidance for those undertaking the newly developed Nursing Associate (NA) role that bridges the gap between the Health Care Assistant (HCA) and the Registered Nurse (RN). Structured around the latest Nursing and Midwifery Council (NMC) Proficiencies, this invaluable handbook helps the prospective Nursing Associates develop the skills and core competencies required to succeed in a broad range of healthcare contexts—covering more than 90 procedures, and communication and relationship management skills. This timely resource features contributions from a team of experienced clinicians and academics, addressing clinical procedures on topics including skin integrity, nutrition and hydration, mobility and safety, respiratory care, managing infection, administering medicine, and end of life care. Clear, accessible chapters contain a wealth of effective learning tools, including self-assessment tests, review questions, links to electronic resources, supporting evidence, and more. This must-have textbook:Helps trainee Nursing Associates to develop and refine their skills, and demonstrate proficiency in offering care and supportReflects current NMC annexes, providing practical guidance on a diverse range of communication skills, strategies and proceduresCovers the central elements of Nursing Associate care provision, including delivery, monitoring, and reviewingIncludes colour illustrations, photographs, tables, ... Unknown localization key: "more"
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The Figurative Artist's Handbook - Robert Zeller
An Authoritative, Comprehensive Guide for Contemporary Figurative Artists At a time when renewed interest in figurative art is surging throughout the art world, author Robert Zeller presents The Figurative Artist’s Handbook - the first comprehensive guide to figure drawing and painting to appear in decades.Illustrated with Zeller’s own exquisite drawings and paintings as well as works by nearly 100 historical and contemporary figurative art masters, the handbook is also a treasure trove of the finest figurative art of the past and the present day. Included are Michelangelo, Pieter Brueghel the Elder, Peter Paul Rubens, Jean-Auguste-Dominique Ingres, Gustav Klimt, Edward Hopper, Andrew Loomis, Andrew Wyeth, Lucian Freud, Odd Nerdrum, Eric Fischl, Bo Bartlett, Steven Assael, John Currin, and many others.Original and thoroughly modern in his approach, Zeller brings together three figure-drawing methods long thought to be at odds, synthesizing these seemingly incompatible techniques to achieve a cohesive and complete understanding of the human figure.Although all three methods underlie contemporary fine-arts practice and education, no artist’s handbook has ever combined them before. - The Study of Gesture (Disegno): Rooted in the Italian Mannerist style of the 16th and 17th centuries, the gestural method emphasizes life, rhythm, and movement in the human body. ... Unknown localization key: "more"
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The Oxford Handbook of Music Performance, Volume 1
The two-volume Oxford Handbook of Music Performance provides a resource that musicians, scholars and educators will use as the most important and authoritative overview of work within the areas of music psychology and performance science. The 80 experts from 13 countries who prepared the 53 chapters in this handbook are leaders in the fields of music psychology, performance science, musicology, psychology, education and music education. Chapters in the Handbook provide a broad coverage of the area with considerable expansion of the topics that are normally covered in a resource of this type. Designed around eight distinct sections - Development and Learning, Proficiencies, Performance Practices, Psychology, Enhancements, Health & Wellbeing, Science, and Innovations - the range and scope of The Oxford Handbook of Music Performance is much wider than other publications through the inclusion of chapters from related disciplines such as performance science (e.g., optimizing performance, mental techniques, talent development in non-music areas), and education (e.g., human development, motivation, learning and teaching styles) as well as the attention given to emerging critical issues in the field (e.g., wellbeing, technology, gender, diversity, inclusion, identity, resilience and buoyancy, diseases, and physical and mental disabilities). Within each chapter, authors have selected what they consider ... Unknown localization key: "more"
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The 4 Day Week Handbook - Joe Ryle
''The best guide to increasing your, and most other adults’, leisure time by 50%. With no serious downside'' Professor Danny Dorling, University of Oxford ''A four-day working week is long overdue and this book provides a crucial roadmap. One day, we will look back in horror at the fact we worked until we dropped.'' Owen Jones, Journalist Rising employers worldwide are switching to a four-day week, making workers happier and organisations stronger. Written by the head of the UK''s 4 Day Week campaign, this easy-to-follow guide shows how businesses, charities, and government organisations can reap the benefits of introducing smarter working. It takes anyone considering modernising their hours through the current academic evidence for the benefits of introducing a four-day week – with no loss of pay. It tackles: The productivity improvements that flow from more energised and focused staff The typical challenges faced in running a trial, including part-time workers and bank holidays The different approaches to introducing a four-day week, such as staggered and fifth-day stoppage The 4 Day Week Handbook features case studies from the British economy. There are tips for improving the output of a business and a resources section with the essential information you need ... Unknown localization key: "more"
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The Cloud Collector's Handbook - Pretor-Pinney Gavin
The essential aid for everyday cloudspotting, from the author of the bestselling THE CLOUDSPOTTER''S GUIDE''The perfect companion for a gloomy day''New Scientist''Float away with this unstuffy guide to all things fluffy''Good HousekeepingTHE CLOUD COLLECTOR''S HANDBOOK fits into pockets, allowing cloudspotters to identify cloud formations anytime and anywhere. All the common cloud types are represented, as are many of the rare ones, each fully described and illustrated with a range of photographs. Not only is THE CLOUD COLLECTOR''S HANDBOOK an invaluable resource for anyone who wants to be able to identify and understand every cloud that floats by, it also caters for the competitive cloudspotter. Points are awarded for each cloud type identified - the rarer the cloud, the greater points - and there''s space to fill in where and when it was sighted.Beautifully designed, in colour throughout, and full of the humour that made THE CLOUDSPOTTER''S GUIDE so engaging, the HANDBOOK is the essential reference for anyone with their head in the clouds.PRAISE FOR THE CLOUDSPOTTER''S GUIDE''A lovely book, the sort that everybody should have in the car or on the kitchen windowsill''Daily Telegraph''Read this eye-opening and amusingly written book''Daily Mail ''His style is genial, his enthusiasm uplifting and his ... Unknown localization key: "more"
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The Trend Forecaster's Handbook - Martin Raymond
The Trend Forecaster''s Handbook is a sharp, highly visual textbook and teaching aid for students and tutors keen to know more about the world of trends, trend forecasting and consumer-insight techniques.This ''how to'' book provides the skills to understand and track trends and use them to inform their research, design and product development. Highly visual, the book introduces the world of trend forecasting and consumer insight in a step-by-step way, with quotes from, interviews with and case studies of key players. Each chapter provides practical exercises and examples that allow students to experience the techniques or methodologies explored.Trends are a fundamental part of our emotional, physical and psychological landscape, and by forecasting trends we can begin to understand what drives and motivates consumers. This in turn can help to make the difference between a design that sells and one that languishes on the shelf.Reviews:"Highly visual and a genuinely eye-opening insight into the way designers can spot and dictate visual and cultural trends, keeping their work constantly at the cutting edge." - Computers Arts Project"The book is clear and concise, offers a journey through the unexpected, and engages the reader with clear guidelines. It offers insider knowledge and soundbites from those ... Unknown localization key: "more"
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Driven by the Monsoons - Barry Cunliffe
The Silk Road may be one origin of globalization, but the Indian Ocean is another. Barry Cunliffe examines the beginning of maritime trade using the evidence of archaeology and the tales of great travellers such as Marco Polo, Ibn Battuta, and the Chinese Admiral, Zheng He. This story complements that of the land routes, showing how humans have been driven across thousands of years to create and maintain networks whatever the difficulties.Driven by the Monsoons illuminates maritime connections between the Indian Ocean and its surrounding water routes: the Arabian Gulf and the Red and China Seas. It begins with the movement of humans into South-East Asia and ends about 1600 CE when European companies emerge to takeover. It is tale of exotic goods, material needs, adventure, and desire.While conditions at sea and the abilities of the maritime communities provided a degree of stability, the direction and intensity of trade and the types of commodities on the move was determined by the fortunes and aspirations of distant empires, those of China in the east and South-West Asia and the Mediterranean in the west. This ever-changing pressure provided the dynamic situation in which society and economies in East Africa, India and South-East ... Unknown localization key: "more"
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The Insight-Driven Leader - Jenny Dearborn, Kelly Rider
How to harness the data already in your company to solve your business problems In today's fast-paced world, data is everywhere—but only actionable insights can drive real success. The Insight-Driven Leader offers a practical guide to transforming raw data into powerful workforce insights that solve critical business challenges. Through clear frameworks, compelling case studies, and proven strategies, Jenny Dearborn and Kelly Rider reveal how high-performing organizations combine business and workforce data to innovate, engage employees, delight customers, and exceed financial goals. Readers will also find: How to move beyond traditional rear-view HR metrics to actionable insightsReal-life case studies from leading organizations, as well as cautionary talesRecommendations for becoming an insights-driven organization using workforce analytics This book empowers leaders to align data with strategy, build a culture of insight-driven decision-making, and unlock the full potential of their HR and leadership teams. Whether you're a CEO, CHRO, or first-time manager, The Insight-Driven Leader will elevate your leadership, equipping you to tackle perennial business challenges and deliver measurable impact in your organization.
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The European Animal Tracks Handbook - Joscha Grolms
Containing more than 1,600 photos and drawings, this magnificent handbook is the definitive guide to the tracks and signs of European animals.The European Animal Tracks Handbook is a comprehensive guide to the art of tracking, offering practical insight into the vast wealth of information that you can read from animal tracks and signs. Detailed descriptions and measurements of footprints and gaits are provided to aid identification, and include life-size or precisely scaled comparison charts of mammalian and bird footprints. In-depth species portraits present the biology, tracks and typical signs of Europe’s mammals. The book also covers the footprints and grazing marks, nests, burrows and other signs of common birds, reptiles, amphibians and invertebrates.Now the standard work in the field, this handbook is an invaluable reference for animal-trackers of all abilities.‘A fascinating book, with an enormous wealth of detailed knowledge, wonderful photos and illustrations.’ Jane Goodall Institute
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The Official Raspberry Pi Handbook 2026 - The Makers of Raspberry Pi Official Magazine
Dive into the world of Raspberry Pi with this huge book of tutorials, project showcases, guides, product reviews, and much more from the pages of Raspberry Pi OFFICIAL MAGAZINE.The latest hardware and accessories from Raspberry Pi join Raspberry Pi 5 and Pico 2 in this, The Official Raspberry Pi Handbook 2026. With both Pico 2 and Raspberry Pi 5 you can power any project you can imagine.Weighing in at 200 pages and packed full of maker goodness, this Handbook promises inspiration for your Raspberry Pi Zero 2 W, Raspberry Pi 5, or any other Raspberry Pi model you have — there’s something for everyone.In this handbook you’ll find:A get started guide that covers every Raspberry PiEverything you need to know about the latest Raspberry Pi hardware and accessoriesInspiring projects to spark your next build ideaTutorials for makers of all skill levelsGuides for media centres, game emulators, and more!This bumper book is your definitive guide to everything Raspberry Pi. It’s essential for any maker with big dreams and a thirst for knowledge.
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Marketing Mess to Brand Success - Scott Jeffrey Miller
Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"
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The Purpose Driven Life Devotional for Kids - Rick Warren
Help your child understand and live out God’s purpose in their life with The Purpose Driven Life Devotional for Kids by Pastor Rick Warren. Based upon the themes and ideas found in his bestselling book The Purpose Driven Life, this 365-day devotional for children 8 to 12, shows how to authentically live out God’s plan and trust Him along the way.These short 5 minute devotionals aim to share how God created each of his children with a purpose in mind, and how to thoughtfully and prayerfully start the incredible journey of finding that reason. This year-long devotional will guide readers through self-discovery in prayer, building purposefully friendships and relations, and creating a fulfilling life through God’s word.The Purpose Driven Life Devotional for Kids:Is written especially for children or tweens ages 8-12Features a short message and thought for the day to help children discover who they are in God’s eyes and why God made them, as well as a daily Scripture verseMakes the perfect gift for Christmas, Easter, birthdays, and other holidaysIs a great reference in Sunday school, youth group, or children’s and middle grade ministryThis daily devotional can be read individually or as a family. The devotions provide solid truths ... Unknown localization key: "more"
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The Voice-Driven Leader - Jeremie Kubicek, Steve Cockram
An insightful and inspirational team leadership guide packed with hands-on tools, resources, and visual aids you can use immediately In The Voice-Driven Leader - How to Hear, Value, and Maximize Every Voice on Your Team, bestselling author, international speaker, and leadership consultant, Jeremie Kubicek, and Steve Cockram deliver a transformative guide to help you cultivate leadership at every level of your organization. It's a tactical, hands-on roadmap to turning teams into high-performing powerhouses, one team member at a time. Kubicek and Cockram draw on decades of in-depth experience working with some of the world's most accomplished executives, leaders, and teams as they present their incisive 5 Voices framework. In The Voice-Driven Leader, you'll learn to understand your own strengths, adapt to your team's unique needs, and guide your people through a clear, four-stage development journey. You'll find: Practical, step-by-step strategies you can apply immediately to increase your team's productivity and cohesionIntuitive walkthroughs of common, difficult leadership development problems—and solutions to frequently made leadership mistakes—that reliably solve challenges and overcome obstaclesActionable resources, including real-world examples and visual tools, that complement the book's voice-based approach Perfect for managers, executives, HR leaders, and other business leaders, The Voice-Driven Leader is an invaluable and ... Unknown localization key: "more"
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The Purpose Driven Life 100 Illustrated Devotions for Children - Rick Warren
Show your child that God has a plan for the big things and small with The Purpose Driven Life 100 Illustrated Devotions for Children! Using the principles found in Pastor Rick Warren’s life-changing bestseller, The Purpose Driven Life, children can explore the authenticity of God’s great love and receive encouragement to face challenges in their daily lives.Paired with powerful Scripture passages and engaging illustrations, children ages 4 to 8 will find the hope and faith they need to grow confident in their roles as God’s children.The Purpose Driven Life 100 Illustrated Devotions for Children:Is written especially for kids ages 4-8 to grow confident of how much God values themProvides easy-to-read short devotions, Scripture passages that children can easily understand, and charming illustrationsGives real-world applications for young children to begin discovering their purposeIs a perfect gift for birthdays, first communions, Christmas, Easter or other faith holidaysHelp children create a fulfilling live by using this devotional in:Sunday school classrooms, vacation bible study, or other children’s ministryHomeschooling lessons for daycare, preschool, kindergarten, 1st or 2nd gradeThis devotional can be read individually or as a family. The devotions provide solid truths that every child should know about God’s love for His children and the ... Unknown localization key: "more"
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The Game Master’s Handbook of Collaborative Campaign Design - Jonah Fishel, Tristan Fishel
The second volume in the Game Master''s Handbook series shows you how to do more than run a game—it shows you how to build a world!Following the example of the bestselling first volume in the Game Master’s Handbook series, this new entry forgoes stat blocks and maps in favor of clear explanations and guides that focus on developing and running an original campaign.Homebrewing an original setting and story is one of the most challenging and rewarding things a GM can do. It’s tough to get started with worldbuilding, plotting, and resolving your campaign—but this book walks GMs already somewhat familiar with running the game through a process for designing a homebrew campaign to be proud of, from scratch. At the core of the book is one big idea: The purpose of a TTRPG is to discover a story together with your friends, not to tell them a story you’ve already written.Have an idea for a game? If so, this book teaches you the process for transforming pages of notes into a fully-realized campaign outline. You’ll learn how to write narrative arcs that develop with the players and end satisfyingly even without an ending being written in advance. You’ll even learn ... Unknown localization key: "more"
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Practical Customer Success Management - Rick Adams
Practical Customer Success Management is a complete "handbook for CSMs", written by a customer success expert who has coached and trained many hundreds of customer success managers across the globe. The book is aimed at increasing both productivity and consistency of quality of output for customer success managers of all levels, from relative newcomers through to seasoned professionals. The book is highly practical in nature and is packed full of good humored but very direct advice and assistance for dealing with exactly the types of real world situations CSMs face every day.Practical Customer Success Management provides a simple-to-follow, best practice framework that explains what the core customer success management steps are at each stage of the customer journey to business outcome success and in what circumstances to apply those steps. It describes and explains which situations each step applies to and provides recommendations for activities or tasks that the CSM can perform to complete each step, together with detailed explanations and step-by-step guidance for successfully completing each activity or task. Included in this book is an entire suite of tools and templates that enable rapid completion of each task and ensure consistency of approach both across multiple customer engagements and ... Unknown localization key: "more"
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Mastering Marketing Data Science - Iain Brown
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"
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The Challenger Customer - Brent Adamson, Dixon Matthew, Pat Spenner, Nick Toman
From the authors of the internationally-bestselling business classic The Challenger Sale''A handbook of practices that will help you get into your customers'' heads, deliver good value, and win the sale'' Daniel H. Pink, author of To Sell is Human and Drive---------------------------------------------------------------In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don''t focus on friendly, attentive customers. Instead, they target challenger customers.Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these ''mobilizers'' and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.The Challenger Sale, Amazon bestseller, Sales & Selling, January 2024
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The Fashion Vlogger's Handbook - Frankie Jonesová
Sketch, doodle and vlog your way through the year with The Fashion Vlogger's Handbook. This handy pocket-sized book is divided into four sections, each dedicated to one of the four seasons of the year. You can plan seasonal colour and pattern mood boards, create LookBooks, design outfits for your favourite vloggers, create accessories, write and doodle about your favourite fashion items and much more! Each section contains planning pages filled with top tips, linked to the activities, to help you plan your very own vlogs, from fashion DIY tutorials and LookBooks to trends including 'What's In My Bag?' and 'My Morning Routine'. There are 36 vlogs to plan, with extra pages dedicated to creating four seasonal LookBooks, plus there's loads of inspiration and ideas for additional vlogs to be created.With line art by Emma Price and featuring vloggers such as Zoella, Lucy and Lydia, Jo Wee, Marcus Butler, Louis Cole, Samantha Maria, Victoria Magrath, Bethany Mota, Fleur DeForce, Niomi Smart, Patricia Bright and Miranda Sings, this handbook is the perfect partner for any aspiring fashion vlogger or fan!
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The Official Raspberry Pi Handbook - The Makers of The MagPi magazine
The Official Raspberry Pi Handbook 2024 is packed with all the information beginners need to use their new Raspberry Pi computer. Inside, you''ll also find the best projects from the past year for long-term Raspberry Pi enthusiasts.With a special section on Raspberry Pi 5, the latest and greatest in the Raspberry Pi microcomputer line, you''ll learn how to code and make with this incredible computer. We''ve also got plenty of tutorials and projects for the Raspberry Pi Pico and Pico W, the smallest members of the Raspberry Pi family.In this 2024 handbook, you''ll find:A getting started guide for every Raspberry Pi model.Everything you need to know about the brand new Raspberry Pi 5.Inspiring projects for your next build idea.Tips on having some serious fun with electronics.Our super-simple robotics tutorial to get you started with your own robots.A guide to playing retro games with the diminutive Raspberry Pi Pico.We also have plenty of things you can do with Raspberry Pi 4, Raspberry Pi Zero 2 W, and Raspberry Pi Pico W squeezed into these 200 pages. With the latest reviews, tutorials, project showcases, guides, and much more, this is your ultimate resource for Raspberry Pi!
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Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick
The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"
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Marketing with AI For Dummies - Shiv Singh
Stay ahead in the marketing game by harnessing the power of artificial intelligence Marketing with AI For Dummies is your introduction to the revolution that’s occurring in the marketing industry, thanks to artificial intelligence tools that can create text, images, audio, video, websites, and beyond. This book captures the insight of leading marketing executive Shiv Singh on how AI will change marketing, helping new and experienced marketers tackle AI marketing plans, content, creative assets, and localized campaigns. You’ll also learn to manage SEO and customer personalization with powerful new technologies. Peek at the inner workings of AI marketing tools to see how you can best leverage their capabilitiesIdentify customers, create content, customize outreach, and personalize customer experience with AIConsider how your team, department, or organization can be retooled to thrive in an AI-enabled worldLearn from valuable case studies that show how large organizations are using AI in their campaigns This easy-to-understand Dummies guide is perfect for marketers at all levels, as well as those who only wear a marketing hat occasionally. Whatever your professional background, Marketing with AI For Dummies will usher you into the future of marketing.
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Essentials of Marketing - Jane Martin, Jim Blythe
Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"
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The Vegetable Grower's Handbook - Richards Huw
DK brings you an all-encompassing horticultural handbook to fulfil your every leaf and legume! Get your gardening gloves on, as best-selling author Huw Richards takes you on a green-fingered journey to be an undefeated veg-grower!A recent study suggests 38% of British adults use their gardens to grow herbs and vegetables. But with the ever-growing pressure of balancing family life with a career, a lot of today''s green-fingered gardeners simply lack time for vegetable growing. Huw is on a mission to change that!Whatever your horticultural hopes may be, Huw Richards brings you a veg-growing guide that is sure to shape the next generation of green-fingered gardeners like never before, full of top tips on smart gardening, without compromising on time, effort or money. With passion in every page, you can enjoy:-Tons of tips and tricks to maximise efficiency of your vegetable gardens -Skillful and solid information to disparage the common myth that gardening requires too much time and effort-Easy to follow step-by-step instructions of fundamental gardening techniques -Visual representations of Huw''s innovative ideas to easily apply to your own vegetable gardenAfter the immeasurable success of his first two gardening books ''Veg in One Bed'' and ''Grow Food for Free'', Huw brings ... Unknown localization key: "more"
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Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
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The Worm Farmer’s Handbook - Rhonda Sherman
Choice Reviews, Outstanding Academic TitleTechniques and systems for processing food scraps, manure, yard debris, paper, and moreTurning waste into wealth sounds too good to be true, but many worm farmers are finding that vermicomposting is a reliable way to do just that. Vermicast—a biologically active, nutrient-rich mix of earthworm castings and decomposed organic matter—sells for $400 or more per cubic yard. Compare that to regular compost, sold at about $30 a cubic yard, and you’ll see why vermicomposting has taken root in most countries and on every continent but Antarctica.Vermicomposting is also one of the best sustainable solutions for organic waste management. Vermicomposting manure and crop wastes on farms improves crop yields while reducing demand for off-farm inputs. Vermicast has higher nutrient levels and lower soluble salt content than regular compost, and it improves soil aeration, porosity, and water retention. Plus, vermicast suppresses plant diseases and insect attacks. Municipalities, businesses, community gardens, schools, and universities can set up vermicomposting operations to process food residuals and other waste materials.The Worm Farmer’s Handbook details the ins and outs of vermicomposting for mid- to large-scale operations, including how to recycle organic materials ranging from food wastes and yard trimmings to manure and shredded ... Unknown localization key: "more"
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The Great White Shark Handbook - Greg Skomal
Shark Week expert, Dr. Greg Skomal, returns with a new shark handbook offering you a thorough exploration of the most fearsome and misunderstood shark on Earth.Discover the great white’s astonishing evolutionary adaptations, common misconceptions, and the ways these magnificent creatures are integral to marine ecosystems. Written by a premier shark expert and marine biologist, this illuminating book will take you beyond the dramatic representations in media and pop culture and allow you to appreciate the power and beauty of these remarkable cold-blooded carnivores.This great white manifesto includes:Hundreds of stunning underwater photographsA thorough profile of this shark’s habitat, behavior, anatomy, size, diet, hunting habits, and moreThe latest expert discoveries about this speciesInvaluable information about conservation efforts and threats to the populationLearn from the scientists and conservationists who have made learning about and protecting these impressive sharks their lifes’ work. Sink your teeth into the secret world of sharks with The Great White Shark Handbook.
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