data driven marketing mark jeffery

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.

Objev podobné jako Data-Driven Marketing - Mark Jeffery

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Objev podobné jako Direct, Digital & Data-Driven Marketing - Lisa Spiller

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

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Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

How to Keep the Dream Alive!Network marketing is one of the fastest-growing career opportunities in the United States. Millions of people just like you have abandoned dead-end jobs for the chance to achieve the dream of growing their own businesses. What many of them find, however, is that the first year in network marketing is often the most challenging—and, for some, the most discouraging. Here, Mark Yarnell and Rene Reid Yarnell, two of the industry''s most respected and successful professionals, offer you strategies on how to overcome those first-year obstacles and position yourself for lifelong success. The Yarnells provide you with a wealth of savvy advice on everything you need to know to succeed in network marketing, such as proven systems for recruiting, training, growing and supporting your downline, and much more. In an easy, step-by-step approach, you will learn how to: ·Deal with rejection ·Recruit and train ·Avoid overmanaging your downline ·Remain focused ·Stay enthusiastic ·Avoid unrealistic expectations ·Conduct those in-home meetings ·Ease out of another professionYou owe it to yourself to read this inspiring book! "This will be the Bible of Network Marketing."— Doug Wead, former special assistant to the president, the Bush Administration

Objev podobné jako Your First Year in Network Marketing - Mark Yarnell, Rene Reid Yarnell

Data-Driven Decisions: A Practical Toolkit for Library and Information Professionals is a simple, jargon-free guide to using data for decision making in library services. The book walks readers step-by-step through each stage of implementing, reviewing and embedding data-driven decisions in their organisation, providing accessible visualisations, top tips, and downloadable tools to support readers on their data journey. Starting with the absolute basics of using data, the author creates a framework for building skills and knowledge slowly until the reader is comfortable with even complex uses of data. The book begins with an exploration of the foundations of data-driven decisions in libraries including a look at the impact of the current financial climate on resources, theoretical foundations of data collection and analysis, and how this book can be used in practice. The next section takes readers through the data-driven decisions model, providing a guide for understanding and a manual for implementation of the model. Finally, the book provides further perspectives and reading surrounding analysis and implementation of data-driven decisions. This section aims to give supplementary and focused information on different areas of data-driven decisions which can be included in processes once the reader understands the foundation of the book from earlier ... Unknown localization key: "more"

Objev podobné jako Data-Driven Decisions - Amy Stubbing

The bestselling guide for school leaders—updated in a new edition Data-driven instruction is the philosophy that schools should focus on two simple questions: how do you know if are students learning? And when they are not, what do you do about it? Driven by Data 2.0 is a practical guide that answers these questions to empower schools to achieve significant gains in student achievement. Rooted in a proven framework that has been implemented in thousands of schools, the book presents what makes schools successful along with tools to put the framework into place to make data work for your schools: Assess—set the roadmap for learningAnalyze—identify why students struggleAct—teach more effectively what students needBuild the culture—train and develop your staff so that data-driven instruction can thrive If you’re a K – 12 leader, coach, or teacher looking to implement data-driven instruction in your school district, Driven by Data 2.0 has the tools to train your staff: PD materials, videos of exemplar practice and all the resources you need to achieve remarkable results. Â

Objev podobné jako Driven by Data 2.0 - Paul Bambrick-Santoyo

This is the book that helps managers maximise the business value brought by data to their organisation. Are you eager to unlock the power of data in your organization? In the Financial Times Guide to Data Driven Transformation, Andrea De Mauro and Michele Pacifico provide a comprehensive roadmap for leaders aiming to harness the full potential of data analytics. This guide is designed for top executives, data leaders, and practitioners who are seeking to drive substantial business value and navigate the complex landscape of digital transformation. The book covers key strategies for building data-driven cultures, developing analytics roadmaps, and leveraging artificial intelligence to support decision-making. Through practical insights and real-world examples, the authors show how businesses can unlock value from their data assets, streamline operations, and gain a competitive advantage. Whether you''re at the early stages of your data journey or looking to enhance existing capabilities, this guide offers the tools you need to succeed. Drawing from the extensive experience of both authors, this book is more than a theoretical guide; it''s a hands-on, actionable resource tailored for professionals who want to make data an integral part of their company’s strategy and operational excellence.

Objev podobné jako The Financial Times Guide to Data-Driven Transformation: How to drive substantial business value with data analytics - Andrea De Mauro, Michele Pacifi

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

Objev podobné jako The Customer-Driven Marketing Handbook - Fab Giovanetti

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Objev podobné jako Using Creativity and Data in Marketing - Tom Ollerton

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar

Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business ... Unknown localization key: "more"

Objev podobné jako Applied Marketing Analytics Using R - Gokhan Yildirim, Raoul V. Kubler

This book couples data analytics with social behavioural studies and participatory design to derive deeper insights on city dwellers’ present needs and future aspirations, thereby enabling the development of targeted spatial and programmatic interventions for diverse communities.Public housing in Singapore has been regarded internationally as a success story. This book outlines the latest strategies and concepts for addressing the emerging social challenges of the ageing population: shrinking household size, increasingly diverse demographics and widening inequality, and fostering inclusive and resilient neighbourhoods. Adopting an interdisciplinary approach, this book:Outlines an innovative data-driven planning process for housing neighbourhood and community designProvides a framework for planners and designers to synthesise qualitative and quantitative data analysesPresents a comprehensive set of tested urban analytics tools, digital platforms and participatory toolkits used to design and develop community initiatives.A recommended text for students undertaking urban planning, urban design, housing design, architecture, real estate, urban sociology and community design, the book’s strategies for evidence-based neighbourhood designs will also appeal to practitioners and policymakers.

Objev podobné jako Data-Driven Smart Community Design

From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performanceDistributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It''s how to position your business as a ... Unknown localization key: "more"

Objev podobné jako Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W

Overcome the hurdles to building a data-driven organization with this roadmap to closing the skills gap, investing in the right technology and creating a successful culture.

Objev podobné jako Be Data Driven - Jordan Morrow

In this era of transition from traditional, people-centric Human Resources (HR) to data-driven and unbiased approaches, this collection not only highlights Artificial Intelligences’s (AI) revolutionary potential but also addresses the challenges and ethical considerations of AI deployment in the workplace.

Objev podobné jako Impact of Artificial Intelligence on Data-Driven Decision Making in HR for Revolutionizing Organizational Growth

Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it. Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background. Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact. In Decision-Driven Analytics, you will learn how to: + Avoid common pitfalls in data-driven decision-making; + Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other; + Enhance the impact of data analytics on business outcomes; + Think without data to make better decisions; + Prepare for artificial intelligence's impact on data analytics; and + Evaluate the ... Unknown localization key: "more"

Objev podobné jako Decision-Driven Analytics - Bart De Langhe, Stefano Puntoni

This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion.The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry.Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.

Objev podobné jako Behind the Scenes of Indie Film Marketing - Nicholas LaRue

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

Objev podobné jako Data-Driven Personalization - Zontee Hou

Use data, analytics and metrics to make better HR decisions for your business.

Objev podobné jako Data-Driven HR - Bernard Marr

This attractive and cleverly structured guidebook gives walkers the ten finest circular routes in the valleys and dales of the Yorkshire Dales National Park in a popular pocketable format.

Objev podobné jako Dales & Valleys - Richards Mark

Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and long-term success.

Objev podobné jako Ethical AI in Marketing - Nicole Alexander

Stolní LED lampa Marcin s klipem je vyrobena z plastu a nabízí mobilní uchycení na různé povrchy. Disponuje dotykovým spínačem s možností stmívání a LED zdrojem o výkonu 7 W s teplým bílým světlem. Rozměry jsou 270 mm šířka, 360 mm výška a délka kabelu 1500 mm.

• Mobilní klipsové uchycení pro snadné přemístění na stůl nebo police
• Dotykové ovládání s možností stmívání na 10%, 40% nebo 100% jasu
• Úsporný LED zdroj s dlouhou životností 25 000 hodin a teplým bílým světlem (3000K)
• Moderní design se zahnutou stopkou a diskem stínítka v černé barvě

Objev podobné jako Rabalux 74199 stolní LED lampa s klipem Marcin, černá

Dary lesa – závěrečná sklizeň trilogie sólových herDary lesa jsou poetickou a chytrou hrou pro jednoho hráče, která navazuje na úspěšné tituly Orchard a Citrusy. Pomocí překrývání karet sbíráte kaštany, houby a ostružiny v lese a snažíte se co nejlépe naplnit svůj košík. Čeká vás jednoduchá, ale strategická výzva – tentokrát i s nečekaným návštěvníkem – myšákem Ryšákem. 9 karet lesa ve hře – každá s kombinacemi lesních plodů, některé i se smíšenými oblastmi Hladový myšák Ryšák přináší záludný twist – může vám pomoci, ale i ubrat body Kostky plodů sledují velikost sklizně a bodový zisk (hodnoty až do 10) Recepty na zadní straně karet přinášejí bodovací výzvy a variabilitu Možnost hry více hráčů – každý se svou kopií hry a vlastní výzvou Co rozvíjí Plánování a představivost Efektivní využití prostoru a kombinací Minimalistickou strategii s přírodní atmosférou Obsah balení 18 karet lesa s recepty na rubu 15 kostek plodů (kaštany, houby, ostružiny) 1 figurka myšáka Ryšáka Pravidla hry Počet hráčů: 1 (více hráčů s vlastní kopií) | Délka hry: do 15 minut | Věk: od 8 letDary lesa zakončují ovocnou trilogii krásně ilustrovaným zážitkem, který je ideální pro milovníky klidného hraní, přírody a prostorových miniher.

Objev podobné jako Dary lesa - Tuck Mark

#1 New York Times Bestseller The eight-time #1 New York Times bestselling author, radio host, and Fox News star Mark R. Levin delivers a profound analysis of the philosophy and structure of power and the critical impact of liberty on our collective future. Throughout history, from ancient civilizations to modern Western republics, power has been used to both oppress and liberate. To reward and exploit. To destroy and build. Monarchs, dictators, and elites who impose tyranny seek to consolidate power, stripping freedom from individuals to maintain control over societies. They use force and deception to ensure their rules remain unchallenged, claiming to act in the name of the common good while stripping individuals of their freedoms. In contrast, those who seek to use power for good—such as America’s Constitutional Framers—understand that strong societies are born not from force, but consent. Societies built on checks and balances, fair elections, and the preservation of individual rights not only survive, but thrive. Following in the footsteps of works by thinkers such as Alexis de Tocqueville and Frédéric Bastiat, Mark R. Levin’s On Power examines how power shapes history, offering invaluable insights into individual liberty, unalienable rights, and conservative principles from one of the ... Unknown localization key: "more"

Objev podobné jako On Power - Levin Mark R.

Are You Ready to Scale Sales? How Fast? These two questions are mission critical to the success of any startup, product launch, or market expansion. Yet, too often we rely on gut feel—or let irrelevant signals like a recent fundraise or comparisons to past unicorns—to drive our decisions. The Science of Scaling offers a rigorous framework for founders, executives, and investors to calculate the answers using their company’s actual performance data—not wishful thinking. Drawing on insights from hundreds of startups over the past 25 years, Mark Roberge—Founding CRO at HubSpot, Senior Lecturer at Harvard Business School, and Co-Founder of Stage 2 Capital—reveals the five most common reasons revenue acceleration efforts fail: Premature focus on top-line revenue over consistent customer value creationInadequate, non-data-driven definitions of product-market fitMisunderstanding the GTM capabilities needed before hiring salespeopleFront-loading sales hires instead of pacing hiring based on readinessConfusing temporary spikes with lasting competitive advantage Whether you're a founder starting to scale, an investor guiding your portfolio, or a GM launching a new product, The Science of Scaling is your operating manual. Don’t guess. Don’t gamble. Scale scientifically.

Objev podobné jako The Science of Scaling - Mark Roberge

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.

Objev podobné jako Marketing Analytics - Wayne L. Winston

Unlock the power of data storytelling to create change Become a Great Data Storyteller: Learn How You Can Drive Change with Data is a transformational journey guided by author and researcher Angelica Lo Duca. This insightful guide challenges the conventional approach to data visualization by emphasizing the creation of compelling data stories. With a focus on understanding the audience's needs, this book offers a unique value proposition: teaching you how to weave raw data into engaging, narrative-driven presentations that can significantly impact decision-making and generate organizational change. The author masterfully demonstrates the process of building a data story, from creating relatable characters with clear objectives to tailoring these narratives for specific audiences. You'll discover your role as a narrative guide, learning how to employ the power of context to make your data-driven stories not just informative but captivating. This book sets itself apart by focusing on the human aspect of data storytelling, ensuring your narratives resonate deeply with your audience. In the book, you'll: Learn to craft engaging data narratives that go beyond charts and graphs, making your presentations memorable and impactfulTailor your data stories to meet the specific needs and interests of your audience, enhancing understanding and engagementPosition yourself ... Unknown localization key: "more"

Objev podobné jako Become a Great Data Storyteller - Angelica Lo Duca

An engaging introduction to data science that emphasizes critical thinking over statistical techniquesAn introduction to data science or statistics shouldn’t involve proving complex theorems or memorizing obscure terms and formulas, but that is exactly what most introductory quantitative textbooks emphasize. In contrast, Thinking Clearly with Data focuses, first and foremost, on critical thinking and conceptual understanding in order to teach students how to be better consumers and analysts of the kinds of quantitative information and arguments that they will encounter throughout their lives. Among much else, the book teaches how to assess whether an observed relationship in data reflects a genuine relationship in the world and, if so, whether it is causal; how to make the most informative comparisons for answering questions; what questions to ask others who are making arguments using quantitative evidence; which statistics are particularly informative or misleading; how quantitative evidence should and shouldn’t influence decision-making; and how to make better decisions by using moral values as well as data. Filled with real-world examples, the book shows how its thinking tools apply to problems in a wide variety of subjects, including elections, civil conflict, crime, terrorism, financial crises, health care, sports, music, and space travel. Above all ... Unknown localization key: "more"

Objev podobné jako Thinking Clearly with Data - Anthony Fowler, Ethan Bueno de Mesquita

The past two decades have seen an explosion both in the volume of data we use, and our understanding of its management.However, while techniques and technology for manipulating data have advanced rapidly in this time, the concepts around the value of our data have not. This lack of progress has made it increasingly difficult for organisations to understand the value in their data, the value of their data and how exploit that value. Halo Data proposes a paradigm shift in methodology for organisations to properly appreciate and leverage the value of their data. Written by an author team with many years’ experience in data strategy, management and technology, the book will first review the current state of our understanding of data. This opening will demonstrate the limitations of this status quo, including a discussion on metadata and its limitations, data monetisation and data-driven business models. Following this, the book will present a new concept and framework for understanding and quantifying value in an organisation’s data and a practical methodology for using this in practice.Ideal for data leaders and executives who are looking to leverage the data at their fingertips.

Objev podobné jako Halo Data - Peter Jackson, Caroline Carruthers

"Data Mesh: Principles, patterns, architecture, and strategies for data-driven decision making" introduces Data Mesh which is a macro data architecture pattern designed to harmonize governance with flexibility. This book guides readers through the nuances of Data Mesh topologies, explaining how they can be tailored to meet specific organizational needs while balancing central control with domain-specific autonomy. The book delves into the Data Mesh governance framework, which provides a structured approach to manage and control decentralized data assets effectively. It emphasizes the importance of a well-implemented governance structure that ensures data quality, compliance, and access control across various domains. Additionally, the book outlines robust data cataloging and sharing strategies, enabling organizations to improve data discoverability, usage, and interoperability between cross-functional teams. Securing Data Mesh architectures is another critical focus. The text explores comprehensive security strategies that protect data across different layers of the architecture, ensuring data integrity and protecting against breaches.

Objev podobné jako Data Mesh - Pradeep Menon

Get your data team working effectively! Data is a valuable resource for improving education. Unfortunately, many school teams struggle to make sense of new and often overwhelming data. What Does Your Data Team Sound Like? provides an approach that supports teams as they review a range of data sets, and improves their conversation about effectively applying data to instructional decision-making. Written to help teams navigate the world of data analysis for on-going school improvement, this book offers an easy to follow framework that dives deep into data-driven instruction. Readers will find: Easy, step-by-step analysis techniques  Case studies that demonstrate different approaches Checklists and flowcharts to help visual the process Developed by expert authors who have worked with data teams across a wide variety of settings and scenarios, this book will help educators take action to create better learning environments for students.Â

Objev podobné jako What Does Your School Data Team Sound Like? - Dean T. Spaulding, Gail M. Smith

The data-driven world is filled with opportunities, but you’ll need more than just technology to succeed – it requires data-confident leadership to drive real value.Drive RAPPID Results From Data is a practical guide for business leaders who want to make the most of their data to generate growth.Read this book to:• Understand the critical role you play in driving data-led growth, and how to step into that responsibility with confidence• Discover how to invest confidently in value-driving data analytics-led initiatives that improve your ability to compete in the market• Recognise the key ingredients for success, with suitable frameworks to support you on the journey to using data to improve your bottom line• Grow the measurable value realised from your data analytics-led initiatives by aligning leaders and teams• Deploy proven techniques to build your data-confidence and drive significant results, regardless of your starting point

Objev podobné jako Drive RAPPID Results from Data - Karl Dinkelmann, Zjaen Coetzee

This book provides insights into the true nature of financial and economic data, and is a practical guide on how to analyze a variety of data sources. The focus of the book is on finance and economics, but it also illustrates the use of quantitative analysis and data science in many different areas. Lastly, the book includes practical information on how to store and process data and provides a framework for data driven reasoning about the world.The book begins with entertaining tales from Graham Giller''s career in finance, starting with speculating in UK government bonds at the Oxford Post Office, accidentally creating a global instant messaging system that went ''viral'' before anybody knew what that meant, on being the person who forgot to hit ''enter'' to run a hundred-million dollar statistical arbitrage system, what he decoded from his brief time spent with Jim Simons, and giving Michael Bloomberg a tutorial on Granger Causality.The majority of the content is a narrative of analytic work done on financial, economics, and alternative data, structured around both Dr Giller''s professional career and some of the things that just interested him. The goal is to stimulate interest in predictive methods, to give accurate characterizations of ... Unknown localization key: "more"

Objev podobné jako Adventures In Financial Data Science: The Empirical Properties Of Financial And Economic Data - Graham L Giller

A hands-on workbook that empowers educators to create a more effective and inclusive learning environment In Support of Student Data: A Data Workbook for MTSS Teams is a practical tool that student support teams can use every day to make meaningful, data-driven decisions. The first section of this book provides a framework and protocols for using data to support MTSS and drive systemic change, helping you align resources such as schedules, staffing, and materials to function effectively within a robust tiered system of support. The second section was built to replace antiquated and reactive pre-referral processes. This workbook walks teams through a clear, step-by-step approach to identifying student needs early and matching them with the right level of support. After many successful years of supporting individual districts and schools, Dr. Rodriguez introduces her MTSS² framework to the world. The workbook helps educators move away from gatekeeping systems, where students have to fail or meet rigid criteria before receiving help, toward responsive, evidence-based solutions where real-time data drives immediate tiered support. Whether you're designing Tier 2 interventions, reviewing screening data, or crafting individualized student support plans, this guide provides ready-to-use tools. This workbook includes: A modern process for student support teams ... Unknown localization key: "more"

Objev podobné jako In Support of Student Data - Kristan Rodriguez

Learn Data Science from Scratch equips you with the essential tools and techniques, from Python libraries to machine learning algorithms, to tackle real-world problems and make informed decisions. This book provides a thorough exploration of essential data science concepts, tools, and techniques. Starting with the fundamentals of data science, you will progress through data collection, web scraping, data exploration and visualization, and data cleaning and pre-processing. You will build the required foundation in statistics and probability before diving into machine learning algorithms, deep learning, natural language processing, recommender systems, and data storage systems. With hands-on examples and practical advice, each chapter offers valuable insights and key takeaways, empowering you to master the art of data-driven decision making.

Objev podobné jako Learn Data Science from Scratch - Pratheerth Padman

In today''s data-driven world, the ability to extract meaningful insights from vast datasets is crucial for success in various fields. This ultimate book for mastering open-source libraries of data science in Python equips you with the essential tools and techniques to navigate the ever-evolving field of data analysis and visualization. Discover how to use Python libraries like NumPy, Pandas, and Matplotlib for data manipulation, analysis, and visualization. This book also covers scientific computing with SciPy and integrates ChatGPT to boost your data science workflow. Designed for data scientists, analysts, and beginners, it offers a practical, hands-on approach to mastering data science fundamentals. With real-world applications and exercises, you will turn raw data into actionable insights, gaining a competitive edge. This book covers everything you need, including open-source libraries, Visual Explorer tools, and ChatGPT, making it a one-stop resource for Python-based data science.

Objev podobné jako Ultimate Data Science Programming in Python - Saurabh Chandrakar

This fully revised and updated edition of the bestselling Chief Data Officer’s Playbook offers new insights into the role of the CDO and the data environment. Written by two of the world’s leading experts in data driven transformation, it addresses the changes that have taken place in ‘data’, in the role of the ‘CDO’, and the expectations and ambitions of organisations. Most importantly, it will place the role of the CDO into the context of a c-suite player for organisations that wish to recover quickly and with long-term stability from the current global economic downturn.New coverage includes: the evolution of the CDO role, what those changes mean for organisations and individuals, and what the future might hold a focus on ethics, the data revolution and all the areas that help readers take their first steps on the data journey new conversations and experiences from an alumni of data leaders compiled over the past three years new chapters and reflections on being a third generation CDO and on working across a broad spectrum of organisations who are all on different parts of their data journey. Written in a highly accessible and practical manner, The Chief Data Officer’s Playbook, Second Edition brings ... Unknown localization key: "more"

Objev podobné jako The Chief Data Officer's Playbook - Peter Jackson, Caroline Carruthers

Naučný komiks představuje život a dílo Leonarda da Vinciho, renesančního génia. Forma komiksu propojená s animovaným seriálem zpřístupňuje téma dětem od 8 let. Kniha má 48 stran v českém jazyce a rozměry 21 x 29 cm.

• Naučný obsah podaný zábavnou komiksovou formou
• Propojení s populárním animovaným seriálem České televize
• Vhodné pro děti od 8 let s českým jazykem
• Kvalitní rozměry 21x29 cm pro pohodlné čtení

Objev podobné jako Byl jednou jeden člověk - Leonardo da Vinci

Data Game: The Story of Liverpool FC''s Analytics Revolution explores the lesser-known story of how Liverpool rose to greatness in the 21st century with the help of big data. The Anfield institution is an industry leader in the field of data science, but little is known about how Liverpool''s relationship with numbers began, and how the marriage of data and football helped to deliver wins on the pitch by impacting tactics and recruitment. Upon their takeover, Fenway Sports Group set out to transform Liverpool into a data-driven organisation, but there is a story behind why that vision took around a decade to become a reality. From errors in the transfer market, to suboptimal playing styles, to conflicting egos, Liverpool jumped many hurdles before achieving their ambitions under Jürgen Klopp, with the German surrounded by unsung heroes who shunned the limelight. This is the tale of how Liverpool gained an edge over their wealthier rivals by getting smart.

Objev podobné jako Data Game - Josh Williams

As new technologies and data become essential for the delivery of optimal care, nurses will play an increasingly vital role in developing and implementing digital health strategies. This timely book is designed to help you develop proficiency and confidence to lead this digital transformation. Harnessing Digital Technology and Data for Nursing Practice provides comprehensive coverage of the historical, theoretical and practical dimensions of the digital transformation in nursing. It considers a wide range of topics, from person-centred practice and user-centred design to nursing workforce development, evolving nursing practices, and the role of data in improving patient care and research. Expert insights are supported by learning activities and real-life case studies, with application of theory to practice throughout. Aimed at nurses in all settings and working at all professional levels, this book will leave the reader with an appreciation of how an array of digital technologies and data can positively impact nurses’ wellbeing, support and improve your daily practice, and ultimately ensure patient-centred, safe and effective care. Written specifically for nurses and midwives - explains how you can play a central role in shaping the digital future of health careProvides historical, theoretical and practical perspectives - offers a sound base from ... Unknown localization key: "more"

Objev podobné jako Harnessing Digital Technology and Data for Nursing Practice

When you know the cause of an event, you can affect its outcome. This accessible introduction to causal inference shows you how to determine causality and estimate effects using statistics and machine learning.In Causal Inference for Data Science you will learn how to: Model reality using causal graphs Estimate causal effects using statistical and machine learning techniques Determine when to use A/B tests, causal inference, and machine learning Explain and assess objectives, assumptions, risks, and limitations Determine if you have enough variables for your analysis It''s possible to predict events without knowing what causes them. Understanding causality allows you both to make data-driven predictions and also intervene to affect the outcomes. Causal Inference for Data Science shows you how to build data science tools that can identify the root cause of trends and events. You''ll learn how to interpret historical data, understand customer behaviors, and empower management to apply optimal decisions.

Objev podobné jako Causal Inference for Data Science - Aleix de Villa

This book presents, for the first time, data analytics for smart infrastructures. The authors draw on over a decadeÂ’s experience working with industry and demonstrating the capabilities of data analytics for infrastructure and asset management. The volume gives data-driven solutions to cover critical capabilities for infrastructure and asset management across three domains: 1) situation awareness 2) predictive analytics and 3) decision support. The reader will gain from various data analytic techniques including anomaly detection, performance evaluation, failure prediction, trend analysis, asset prioritization, smart sensing and real-time/online systems. These data analytic techniques are vital to solving problems in infrastructure and asset management. The reader will benefit from case studies drawn from critical infrastructures such as water management, structural health monitoring and rail networks. This groundbreaking work will be essential reading for those studying and practicing analytics in the context of smart infrastructure.

Objev podobné jako Data Analytics for Smart Infrastructure - Bin Liang, Zhidong Li, Yang Wang, Ting Guo, Hongda Tian, Fang Chen

Data-driven insights are a key competitive advantage for any industry today, but deriving insights from raw data can still take days or weeks. With this practical book, data engineers, data scientists, and team managers will learn how to build a self-service data science platform that helps anyone in your organization extract insights from data.

Objev podobné jako The Self-Service Data Roadmap - Sandeep Uttamchandani

Dáma je logická hra uložená v bavlněném pytlíku, vhodná pro cestování. Sada obsahuje 24 dřevěných kamenů, skládací herní plán a návod. Hra je určena pro 2 hráče od 10 let s dobou hraní přibližně 15 minut.

• Praktický bavlněný pytlík pro snadné přenášení
• Dřevěné hrací kameny a skládací herní plán
• Originální design od české designérky Táni Sekerkové
• Vyrobeno v České republice

Objev podobné jako Efko Pytlíczech Dáma - logická hra do kapsy

Capturing the views of over 300 business leaders on the common causes of digital transformation failure, Data Culture sets out an actionable framework to help organisations of all sizes to build successful data-driven cultures. After working as a senior executive in one of the UK's leading manufacturers, Alex Vail and a group of Chief Technology Officers conducted several research projects, including the largest ever study into the country's corporate AI capabilities. Through workshops, round tables, surveys and interviews with hundreds of C-suite technology, digital and AI leaders from FTSE350 companies, they explored why digital transformations succeed or fail; the data dependency of organisations; and how data-literate senior decision-makers really are. What emerged from the research was a clear set of success factors, grounded in mindset and behaviour elements, which have been used to create a framework that any company can follow, regardless of their size or complexity, to guarantee successful technology transformations. This book captures all of the research in an easy-to-follow guide packed with relatable scenarios of real-world technology deployment and valuable opinions from people at the coal-face of digital transformation.

Objev podobné jako Data Culture - Alex Vail

In a world of AI hype, your legacy business risks wasting resources chasing trends without clear value.Data Impact sets out a proven framework for leveraging your business’s unique strengths, align on value creation, simplify your processes and optimize for scalable, data-driven growth. Its first principles empirically valid approach provides sound insights and actionable strategies to accelerate data-driven value creation for non-digital native businesses.Read this book and understand how to:Save money by avoiding costly groupthink mistakesLeverage your strengths and highest impact opportunitiesAlign everyone and everything to your business goalsSimplify to minimize the cost of complexity and maximize leveraged returnsOptimize learning and impact based on empirical truthGrow by shedding the scarcity mindset and focusing on demand

Objev podobné jako Data Impact - Ritavan

The billion-dollar employee engagement industry has failed workers. This guide shows the data-driven alternative: measuring and improving employee well-being for lasting results.This book demonstrates how companies can replace ineffective engagement metrics with simple, regular pulse-checks on employee well-being. This radical shift allows organizations to identify problem areas quickly, hold managers accountable, and create workplaces where people genuinely thrive.Groundbreaking research reveals that employee well-being—not engagement—is the true driver of workplace performance. While companies spend billions on engagement surveys that yield diminishing returns, studies show these traditional approaches actually increase turnover and reduce productivity.Written for busy leaders, this concise guide arrives at a crucial moment as organizations grapple with unprecedented burnout rates and post-pandemic workplace dynamics. Readers will discover:Why engagement programs have failed to improve workplace conditionsHow to implement effective well-being measurementsEvidence-based practices that boost both performance and satisfactionStrategies for building authentic workplace relationshipsTools for transforming management mindsets and behaviorsThis timely manifesto offers a revolutionary framework for creating workplaces that foster both exceptional performance and sustainable employee flourishing.

Objev podobné jako The Power of Employee Well-Being - Marshall Goldsmith, Mark C. Crowley

Coach your organization for data-driven change and condition it to attain excellence in its data capabilities, mindset and performance with this guide for data leaders.

Objev podobné jako Data Excellence - Roberto M Maranca

Lead your organization to become evidence-drivenData. It’s the benchmark that informs corporate projections, decision-making, and analysis. But, why do many organizations that see themselves as data-driven fail to thrive? In Leading with AI and Analytics, two renowned experts from the Kellogg School of Management show business leaders how to transform their organization to become evidence-driven, which leads to real, measurable changes that can help propel their companies to the top of their industries.The availability of unprecedented technology-enabled tools has made AI (Artificial Intelligence) an essential component of business analytics. But what’s often lacking are the leadership skills to integrate these technologies to achieve maximum value. Here, the authors provide a comprehensive game plan for developing that all-important human factor to get at the heart of data science: the ability to apply analytical thinking to real-world problems. Each of these tools and techniques comes to powerful life through a wealth of powerful case studies and real-world success stories.Inside, you’ll find the essential tools to help you:Develop a strong data science intuition quotientLead and scale AI and analytics throughout your organizationMove from “best-guess” decision making to evidence-based decisionsCraft strategies and tactics to create real impactWritten for anyone in a leadership or management ... Unknown localization key: "more"

Objev podobné jako Leading with AI and Analytics: Build Your Data Science IQ to Drive Business Value - Eric Anderson, Florian Zettelmeyer