sustainable marketing and the circular economy in poland aleksandra wilk ewa prymon rys anna kondak anna dubel anita proszowska

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.

Objev podobné jako Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska

In the age of overseas colonization and rise of intercontinental trade, Western Europe’s intercontinental trade with East-Central Europe did not diminish either, but considerably increased in both quantity and significance. Commercial relations within Europe also became a substantial factor in the emerging system of world economy. The ’Western challenge’ had a profound impact on this region, and the 15th-17th centuries proved to be a crucial period for the ’economic destiny’ of the countries of East-Central Europe, among them Hungary. The papers are now provided with supplementary comments, giving information on research and debates since the articles were first published.

Objev podobné jako Hungary and the European Economy in Early Modern Times - Zsigmond Paul Pach

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Objev podobné jako Sustainable Marketing and Customer Value

Florence and the Machine Dance Fever deluxe tracklist
kolekční edice Florence and the Machine CD
Florence and the Machine nové album 2022
úložná sestava Ewa White and Walnut
povlečení Glow in the Dark pro fanoušky
Thin Lizzy Dancing in the Moonlight vinyl
Ain't It Funky Now A Day In The Life
The Windjammer I'll Never Fall In Love Again Dracula
startovací balíček Disney Lorcana Into the Inklands
Disney Lorcana TCG Into the Inklands booster balíček
skříňka Ewa Sapphire Oak dub sapphire
předsíňová sestava Ewa 179 cm šířka
předsíňová sestava Ewa White bílá
věšák Anita Walnut do předsíně
bílý nástěnný věšák Anita
věšák Anita White 80 cm

This book studies the main characteristics of the operation of the Chinese economy and the world economy after the financial crisis in 2008. The analysis starts from the core logic of the dilemma of the anti-crisis and rebalancing growth of the world economy. It further analyzes the impact of major countries'' macro-economic policies on the global economy and the external risks and countermeasures faced by the Chinese economy. In addition, this book studies the development of foreign direct investment and the service industry in major countries after the crisis.

Objev podobné jako China And The World Economy: Anti-crisis And Rebalance

This Element traces the rapid economic development experienced by Southeast Asia at the cost of environmental degradation, rising greenhouse gas emissions, and increasing vulnerability to climate change. While sustainable development recognizes the importance of nature, the Sustainable Development Goals (SDGs) fall short of this ideal.

Objev podobné jako Sustainable Development and the Environment in Southeast Asia - Pamela D. McElwee

A multi-faceted account of Egyptian economic development by nineteen internationally recognized authorities and the critical challenges the economy is likely to face in the next twenty yearsThe Egyptian Economy in the Twenty-first Century addresses the question of why Egypt, despite possessing a plethora of assets—such as a fertile agriculture, a strategic geographic location, oil and gas deposits, innumerable tourist sites, a labor force prized by regional countries, and a diaspora that remits large amounts of funds—has seldom performed to its economic potential during the last sixty years. Indeed, economic weakness created political weakness, and often exposed the country to foreign diktats. What should the country do to change this state of affairs?Nineteen internationally recognized authorities on the Egyptian economy discuss the critical challenges that the Egyptian economy is likely to face in the next two to three decades, challenges which must be overcome in order to improve the life of Egypt’s citizens and to protect the country from external pressures. Their analyses cover population and employment; development strategies; principal macroeconomic issues; development of a digital economy; fiscal and monetary matters; the external sector; poverty and income distribution; the enterprise structure; higher education; water availability; urbanization; institutional performance; and many others.Contributors:- ... Unknown localization key: "more"

Objev podobné jako The Egyptian Economy in the Twenty-first Century

Creative writing can enhance wellbeing, which can enhance creative writing, which can enhance wellbeing ...Become a better writer with over 100 inspiring prompts, insights and exercises specially devised by an award-winning author and creative writing teacher. Discover how the practice of creative writing - being expressive, exploring ideas, crafting words, shaping stories - can also deepen your appreciation of life.

Objev podobné jako Welcome to the Circular Economy - Claire Potter

Comparative analyses of the influence of public opinion on education policy in developed countries.Although research has suggested a variety of changes to education policy that have the potential to improve educational outcomes, politicians are often reluctant to implement such evidence-based reforms. Public opinion and pressure by interest groups would seem to have a greater role in shaping education policy than insights drawn from empirical data. The construction of a comparative political economy of education that seeks to explain policy differences among nations is long overdue. This book offers the first comparative inventory and analysis of public opinion and education in developed countries, drawing on data primarily from Europe and the United States.

Objev podobné jako Public Opinion and the Political Economy of Education Policy around the World - Ludger Woessmann, Martin R. West

In the 1960s and 1970s in the Federal Republic of Germany (FRG), or West Germany, newspaper readers and television viewers were appalled by terrible images of fires burning half a world away. The Vietnam War was a decisive catalyst for the era?s wider protest movements and gave rise to an ardent anti-war discourse. This discourse privileged writing in many forms. Within it, poetry and poetic writing were key; and because coverage of the conflict in Vietnam often focused on spectacular, destructive conflagrations ignited by hi-tech machines of war, their dominant trope was fire. Hundreds of poems and related writings about Vietnam circulated in the FRG, yet they are almost entirely forgotten today.Poetic Writing and the Vietnam War in West Germany uncovers and explores some of this rich production in order to present a new history of engaged poetic writing in the FRG in the 1960s and 1970s, and to draw out distinctive characteristics of wider protest culture. In doing so, it makes the case for attending to marginal, non-canonical or neglected literary and cultural forms, and for critical thinking about why they might, over time, have been obscured. This book offers, too, a case study for reflection on the representation ... Unknown localization key: "more"

Objev podobné jako Poetic Writing and the Vietnam War in West Germany

From the paving of the Los Angeles River in 1938 and the creation of the G.I. Bill in 1944, to the construction of the Interstate Highway System during the late 1950s and the brownstoning movement of the 1970s, throughout the mid-20th-century the United States saw a wave of changes that had an enduring impact on the development of urban spaces. Focusing on the relationship between processes of demolition and restoration as they have shaped the modern built environment, and the processes by which memory is constructed, hidden, or remade in the literary text, this book explores the ways in which history becomes entangled with the urban space in which it plays out. Alice Levick takes stock of this history, both in the form of its externalised, concretised manifestation and its more symbolic representation, as depicted in the mid-20th-century work of a selection of American writers. Calling upon access to archival material and interviews with New York academics, authors, local historians and urban planners, this book locates Freud’s ‘Uncanny’ in the cracks between the absent and present, invisible and visible, memory and history as they are presented in city narratives, demonstrating both the passage of time and the imposition of 20th-century ... Unknown localization key: "more"

Objev podobné jako Memory and the Built Environment in 20th-Century American Literature - Dr Alice Levick

Throughout her adult life, English novelist Virginia Woolf was surrounded by a tight group of friends and relatives. Known collectively as the Bloomsbury Group, they lived near each other in townhouses in the Bloomsbury section of London and in country homes in Sussex. Because of their strong influence on British literature, art and culture, much has been written about these creative people who lived in squares and loved in triangles, particularly in their early years. But by the 1920s, the Bloomsbury Group had come of age and were becoming more successful and well-known. Virginia Woolf and the Bloomsbury Group in the Literary 1920s looks at the personal and professional lives of Virginia and her husband, Leonard Woolf, who founded the Hogarth Press in their London home; Virginia’s sister, painter Vanessa Bell, her husband, art critic Clive Bell, and her partner in art and life, painter Duncan Grant; essayist Lytton Strachey who, after publication of his radical biography Eminent Victorians, awoke to find himself famous; art critic and founder of the Omega Workshops, Roger Fry; international economist John Maynard Keynes; E. M. Forster who published his last major novel, A Passage to India, in 1923; and American ex-patriate author of the ... Unknown localization key: "more"

Objev podobné jako Virginia Woolf and the Bloomsbury Group in the Literary 1920s - Kathleen Dixon Donnelly

Technology and consumerism are two characteristic phenomena in the history medicine and healthcare, yet the connections between them are rarely explored by scholars. In this edited volume, the authors address this disconnect, noting the ways in which a variety of technologies have shaped patientsÂ’ roles as consumers since the early twentieth century. Chapters examine key issues, such as the changing nature of patient information and choice, patientsÂ’ assessment of risk and reward, and matters of patient role and of patient demand as they relate to new and changing technologies. They simultaneously investigate how differences in access to care and in outcomes across various patient groups have been influenced by the advent of new technologies and consumer-based approaches to health. The volume spans the twentieth and twenty-first centuries, spotlights an array of medical technologies and health products, and draws on examples from across the United States and United Kingdom.

Objev podobné jako Technology, Health, and the Patient Consumer in the Twentieth Century

''Is there anything in sport to compare with the sustained excitement of a cricket match, especially a Test match, in which the advantage continually fluctuates one way and then the other, and when the match enters its last few minutes, all four results are still possible?''After entertaining countless radio listeners around the world for decades, who better to convey the breathless drama of a Test match cliffhanger than Henry Blofeld? Now, in Ten to Win . . . and the Last Man In, he has personally selected thirty matches featuring unforgettable finishes and brought them vividly to life again in his own inimitable way.Ranging from the match-winning bowling of F.R. Spofforth against W.G. Grace''s England in 1882, via the first tied Test between Benaud''s Australia and Worrell''s West Indies in 1960, to the never-say-die batting of Ben Stokes in 2019, he picks out the key events and performances of each memorable match and describes them as only he can.Alongside the big-hitting heroics of Jessop in 1902 and Botham in 1981, he revisits less celebrated matches such as South Africa''s hard-fought first Test win in 1906, as well as a crucial innings from Denis Compton in 1948 and a match-saving performance ... Unknown localization key: "more"

Objev podobné jako Ten to Win . . . And the Last Man In - Henry Blofeld

A story about baseball, family, the American Dream, and the fight to turn Los Angeles into a big league city. Dodger Stadium is an American icon. But the story of how it came to be goes far beyond baseball. The hills that cradle the stadium were once home to three vibrant Mexican American communities. In the early 1950s, those communities were condemned to make way for a utopian public housing project. Then, in a remarkable turn, public housing in the city was defeated amidst a Red Scare conspiracy. Instead of getting their homes back, the remaining residents saw the city sell their land to Walter O’Malley, the owner of the Brooklyn Dodgers. Now LA would be getting a different sort of utopian fantasy—a glittering, ultramodern stadium. But before Dodger Stadium could be built, the city would have to face down the neighborhood’s families—including one, the Aréchigas, who refused to yield their home. The ensuing confrontation captivated the nation—and the divisive outcome still reverberates through Los Angeles today.

Objev podobné jako Stealing Home : Los Angeles, the Dodgers, and the Lives Caught in Between

This volume opens with a series of articles making up a monographic study of the Henry family of Manchester, a dynasty that was active in science, medicine, education and industry from the 1760s to the 1830s. This work is important in studying the relations between science and industry, and not least because it emphasises just how much can be learnt from looking at ’second-rank’ figures in the provinces. The second group of papers pursues topics in the history of 19th-century chemistry and the development of the chemical industry, in particular that dealing with synthetic dyestuffs.

Objev podobné jako Chemistry and the Chemical Industry in the 19th Century - Richard L. Hills, Wilfred Vernon Farrar

A story about baseball, family, the American Dream, and the fight to turn Los Angeles into a big league city.Dodger Stadium is an American icon. But the story of how it came to be goes far beyond baseball. The hills that cradle the stadium were once home to three vibrant Mexican American communities. In the early 1950s, those communities were condemned to make way for a utopian public housing project. Then, in a remarkable turn, public housing in the city was defeated amidst a Red Scare conspiracy.Instead of getting their homes back, the remaining residents saw the city sell their land to Walter O''Malley, the owner of the Brooklyn Dodgers. Now LA would be getting a different sort of utopian fantasy -- a glittering, ultra-modern stadium.But before Dodger Stadium could be built, the city would have to face down the neighborhood''s families -- including one, the Aréchigas, who refused to yield their home. The ensuing confrontation captivated the nation - and the divisive outcome still echoes through Los Angeles today.

Objev podobné jako Stealing Home : Los Angeles, the Dodgers, and the Lives Caught in Between

Jedná se o páté studiové album skupiny Florence and the Machine vydané v roce 2022. Produkt je deluxe edice obsahující CD a knihu s pevnou vazbou. Album patří do žánru indie rocku.

• Deluxe edice s pevnou vazbou knihy
• Páté studiové album Florence and the Machine
• Kolekční vydání pro fanoušky
• Album z roku 2022 v kompletní verzi

Objev podobné jako Florence & The Machine: Dance Fever (Deluxe Hardback Book) - CD (4545415)

This practical book will help you transform your business from a linear take-make-waste approach into one that is sustainable, circular, but also profitable, resilient, and competitive. The triple crisis of climate change, pollution and biodiversity loss is demanding action from companies – resources are limited, supply chains are vulnerable, and consumers are demanding change. Business leaders face the challenge of shifting from a linear ‘take-make-waste’ approach to one that is circular, regenerative, resilient, and profitable to ensure long term success. Whether you''re just starting to explore circularity, or you are already actively advancing a circular business agenda, this book caters to your unique journey. It introduces a set of circular business model patterns as a pathway to transformation and creating value in a circular economy. It offers over 100 real-world case studies of circular business model innovation to highlight emerging trends, new opportunities, and the pathway to sustainable change. Our goal is to empower YOU to actively craft your own circular transformation pathway, step by step, ensuring a hands-on and personalized journey toward implementing circular business models. This handbook is designed to be both practical and interactive. We have developed four guiding worksheets that will help you crystallize your insights, ... Unknown localization key: "more"

Objev podobné jako The Circular Business Revolution: A practical framework for sustainable business models - Julia Binder, Manuel Braun

This book addresses the realities of the circular economy, a resource efficiency concept that has risen to global prominence in academic, policy and business circles over the last decade. Considered an approach to sustainable growth, the volume critically analyses how sustainable emerging applications of a circular economy are in practice.The book stems from an international, interdisciplinary project exploring the discourses, policies, implementation and impacts of the circular economy across public, private and third sector accounts. It draws on a wide range of case studies, from the UK, Portugal, Austria, Italy, the Netherlands, France, Chile, China, Nigeria, Taiwan and Vietnam, highlighting how experiences both shaped and were shaped by the places in which they were happening. It provides a guide to researching a complex phenomenon such as a circular economy, which involves both collaboration and competition between multiple stakeholders across different sectors and places. Synthesising the multiple perspectives employed in the project, the book makes recommendations for circular economy implementation in different contexts, including the assessment of sustainability implications, whilst indicating the limited potential for circular economy activity to bring social and economic benefits without explicit motivation for those to happen.Benefitting from extensive empirical research, this critical assessment of sustainability in ... Unknown localization key: "more"

Objev podobné jako Circular Economy Realities

Imagine a waste-free future for your business, your family, and yourself A circular economy is an economic system designed to save money, eliminate waste, and achieve deep sustainability. No-brainer, right? Circular Economy For Dummies explains why the old way of doing things (linear economy) is fast going the way of the dinosaurs, and it gets you ready to think circular. From business processes and material lifecycles to circular design in just about every industry, this book is a fascinating glimpse into our sustainable future. Whether you’re looking to close the resource loop in your business or develop a greener lifestyle for yourself and your family, this book shows you how. Learn how to innovate for circular economy, how to turn trash into treasure, and how to calculate the (potentially large) amount of money this will save you. And—bonus—you’ll feel good doing the right thing and being a part of our sustainable future! Challenge the assumptions behind the old-school “linear economy” model Learn how we can work together to achieve a waste-free future Save money by rethinking your resource use or business supply chain Reimagine households, neighborhoods, schools, companies, and societies The future is circular. Buck business-as-usual and learn how to ... Unknown localization key: "more"

Objev podobné jako Circular Economy For Dummies - Eric Corey Freed, Kyle J. Ritchie

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided ... Unknown localization key: "more"

Objev podobné jako Sustainable Marketing of Transformative Heritage Tourism

From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performanceDistributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It''s how to position your business as a ... Unknown localization key: "more"

Objev podobné jako Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W

Three top Wall Street analysts reveal enduring lessons in sustainable success from the great industrial titans—the high-tech companies of their day—to the disruptors that now dominate the economy.Before Silicon Valley disrupted the world with new technologies and business models, America’s industrial giants paved the way. Companies like General Electric, United Technologies, and Caterpillar were the Google and Amazon of their day, setting gold standards in innovation, growth, and profitability. Today’s leaders can learn a great deal from their successes, as well as their missteps. In this essential guide, three veteran Wall Street analysts reveal timeless lessons from the titans of industry—and offer battle-tested survival tactics for an ever-changing world. You’ll learn:how GE became the largest company on earth—only for a culture of arrogance to set in motion the largest collapse in historyhow Boeing reassessed risks, raised profits—and tragically lost its balancehow Danaher avoided the pitfalls of tremendous success—by continually reinventing itselfhow Honeywell experienced a near-fatal cultural breakdown—and executed a flawless turnaroundhow Caterpillar relied too much on forecasting, lost billions—and rallied by recommitting to the basicsFilled with illuminating case studies and brilliant in-depth analysis, this invaluable book provides a multitude of insights that will help you weather market upheavals, adapt to ... Unknown localization key: "more"

Objev podobné jako Lessons from the Titans: What Companies in the New Economy Can Learn from the Great Industrial Giants to Drive Sustainable Success - Carter Copeland,

Shortlisted for the Business Book Awards 2022In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

Objev podobné jako Sustainable Marketing - Michelle Carvill, Gemma Butler, Geraint Evans

Our economy is neither overwhelmingly capitalist, as Marxist political economists argue, nor overwhelmingly a market economy, as mainstream economists assume. Both approaches ignore vast swathes of the economy, including the gift, collaborative and hybrid forms that coexist with more conventional capitalism in the new digital economy. Drawing on economic sociology, anthropology of the gift and heterodox economics, this book proposes a groundbreaking framework for analysing diverse economic systems: a political economy of practices. The framework is used to analyse Apple, Wikipedia, Google, YouTube and Facebook, showing how different complexes of appropriative practices bring about radically different economic outcomes. Innovative and topical, Profit and Gift in the Digital Economy focusses on an area of rapid social change while developing a theoretically and politically radical framework that will be of continuing long-term relevance. It will appeal to students, activists and academics in the social sciences.

Objev podobné jako Profit and Gift in the Digital Economy - Dave Elder-Vass

What does it mean to market yourself as a business in today's job search world? Finding a job used to be simple. Now . . . well, it’s complicated. In today’s economy, you can’t just be an employee looking to get hired—you have to market yourself as a business, one that can help another business achieve its goals.  That’s a radical transformation in how we think about work and employment, says Ilana Gershon. And with Down and Out in the New Economy, she digs deep into that change and what it means, not just for job seekers, but for businesses and our very culture. In telling this story, Gershon covers all parts of the employment spectrum: she interviews hiring managers about how they assess candidates; attends personal branding seminars; talks with managers at companies around the United States to suss out regional differences—like how Silicon Valley firms look askance at the lengthier employment tenures of applicants from the Midwest. And she finds that not everything has changed: though the technological trappings may be glitzier, in a lot of cases, who you know remains more important than what you know.  Rich in the voices of people deeply involved with ... Unknown localization key: "more"

Objev podobné jako Down and Out in the New Economy - Ilana Gershon

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

An essential history of India's economic growth since 1947, including the legal reforms that have shaped the country in the shadow of colonial rule. Economists have long lamented how the inefficiency of India's legal system undermines the country’s economic capacity. How has this come to be? The prevailing explanation is that the postcolonial legal system is understaffed and under-resourced, making adjudication and contract enforcement slow and costly. Taking this as given, Law and the Economy in a Young Democracy examines the contents and historical antecedents of these laws, including how they have stifled economic development. Economists Roy and Swamy argue that legal evolution in independent India has been shaped by three factors: the desire to reduce inequality and poverty; the suspicion that market activity, both domestic and international, can be detrimental to these goals; and the strengthening of Indian democracy over time, giving voice to a growing fraction of society, including the poor. Weaving the story of India's heralded economic transformation with its social and political history, Roy and Swamy show how inadequate legal infrastructure has been a key impediment to the country's economic growth during the last century. A stirring and authoritative history of a nation rife with contradictions, ... Unknown localization key: "more"

Objev podobné jako Law and the Economy in a Young Democracy - Anand V. Swamy, Tirthankar Roy

Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.

Objev podobné jako Sustainable Marketing - Alexis Eyre, Paul Randle

Relationship Between Microbes and Environment for Sustainable Ecosystem Services, Volume Three: Microbial Tools for Sustainable Ecosystem Services promotes advances in sustainable solutions, value-added products, and fundamental research in microbes and the environment. Topics include advanced and recent developments in the use of microbes for sustainable development. Volume Three includes concepts and applications of microbes in ecosystem services, with a focus on sustainable practices. The book will include case studies and utility of microbes on both geographical and production system-wide considerations. This book provides reference information ranging from the description of various microbial applications for the sustainability in different aspects of food, energy, environment industry and social development. This book will be helpful to environmental biotechnology scientists, industrial professionals and experts working in the field of microbiology.

Objev podobné jako Relationship Between Microbes and the Environment for Sustainable Ecosystem Services, Volume 3

This landmark first anthropological open access volume on the topic of ‘circular economies’ brings together a range of international scholars with regional specialisations in Europe, Africa, Asia, and South America to examine the concept''s global implications. Aspirations towards a circular economy have become increasingly prominent around the world, yet until now, social anthropology has largely neglected the potentially deep social impacts of this concept, despite its obvious implications through every level of the economy and society.This volume covers a diverse array of international actors, including waste-pickers, traders and policymakers, and the global movement of materials like metals, plastic and textiles. Through ethnographic and qualitative case studies, it exposes many of the tensions that exist between state and corporate ideals of the circular economy, and the vernacular practices and philosophies that exist around the world. Contributors examine the frictions that emerge as these concepts and materials travel across different geographic contexts, and ask – what can an anthropological analysis contribute to a concept that is increasingly reshaping economies and restructuring global flows of virgin commodities, recyclables, and waste?The ebook editions of this book are available open access under a CC BY-NC-ND 4.0 licence on bloomsburycollections.com. Open access was funded by UKRI.

Objev podobné jako Circular Economies in an Unequal World

This book takes a fresh look at Chinese political economy at a key inflection point. Facing a more competitive international environment, Chinese reform has shifted from its earlier focus on economic liberalization and political decentralization to a more tightly organized, centralized form of state socialism. The Party-state''s vigorous fiscal reaction to the Global Financial Crisis (2008-2009) left the country with a much improved infrastructure and greater sense of national self-assurance. The more monocratic central leadership has redoubled efforts to fight poverty and pollution, push technological innovation, and at the same time rigorously enforce ideological consensus, political loyalty and anticorruption.This has been occurring in an international context of slowing trade and nationalist pushback against ''globalization'', prominently including bilateral Chinese-American polarization. While China has been among the staunchest advocates and beneficiaries of globalization, incipient trade war ''decoupling'' has spurred movement toward economic and technological self-reliance. Turning inward however vies with a rival impulse toward more vigorous engagement in the world. This is most consequentially represented by the Belt and Road Initiative, driving massive infrastructure construction through Central Asia and the South and Southeast Asian maritime periphery. Despite slowing growth and a large debt overhang, swift recovery from the Covid-19 epidemic leaves China ... Unknown localization key: "more"

Objev podobné jako China's Political Economy In The Xi Jinping Epoch: Domestic And Global Dimensions

Learn how the circular economy enables businesses to thrive and make crucial sustainability improvements.

Objev podobné jako A Circular Economy Handbook - Catherine Weetman

The five trends that will shape our markets, money and lives in the coming decades. A critical overall analysis of tomorrow''s economy."The book is intelligent and informative. Investors should find it particularly interesting." — Financial Times The future is uncertain but for one thing: the global economy is in disarray. Investors, companies and governments must rethink their approach in light of raging inflation, the ongoing climate crisis and an ageing population. In addition, they have to deal with the highest mountain of debt ever accrued in peacetime, disruptive innovations and the effects of multi-globalization. So much is happening simultaneously, making it difficult to distinguish the big waves from the small hypes. Which economic developments are here to stay and which are transient? How will interest rates evolve? Which emerging countries will become tomorrow''s global powers? Which sectors offer the most opportunities? Macroeconomist Koen De Leus and market strategist Philippe Gijsels take a deep dive into the inner workings of our economy. They identify the five major trends that will dominate our lives and our money over the next 30 years. With in-depth analyses and concrete advice, they offer guidance, reveal connections and temper alarmism. The New World Economy in 5 ... Unknown localization key: "more"

Objev podobné jako The New World Economy in 5 Trends - Koen De Leus, Philippe Gijsels

The book before you is dedicated to the Slovak economy – a small open economy of 5.3 million inhabitants and located in the middle of Europe – bringing together a series of chapters covering specific aspects of this country, giving detailed accounts of Slovakia as it joins the EU, thus offering logical scrutiny of economic episodes emerged and developed in the recent past. Readers will find thoughtful interpretations of what transpired in Slovakia during the previous decade to the present. The novelty of the book concerns the amount of information each chapter generates for the reader, as well as offering effective tools for researchers debating these many issues, while continuously investigating the most intriguing aspects of Slovak experience. Our primary task has been to face up to the Slovak case under the provoking perspective of how a small open economy emerges in the context of global markets and strong interplay of economic forces. With this scope in mind, the entire volume explores all aspects of Slovakia’s economy in a logical manner, in which data, findings, points of view come and support the broadest objective to stimulate critical thinking instead of simply recording facts.

Objev podobné jako The Slovak Economy and EU Membership - William T. Bagatelas

Understanding the theories that underpin international political economy (IPE), and their practical applications, is crucial to the study of international relations, politics, development and economics. International Political Economy in the 21st Century offers students an engaging and coherent foundation to the subject. It considers traditional and alternative approaches to IPE, and in doing so elucidates key concepts, assumptions and the intellectual and historical context in which they arose and developed. At all times, it makes clear their relevance to issues from trade, finance and government, to environment, technology, health, labour, security, migration, development and culture. The book encourages independent reflection and critical thinking through a range of in-text guiding features. In addition, each chapter presents theoretical analysis alongside contemporary issues, helping the reader to relate to the real world of IPE and to better understand how theory helps inform interpretation of it.This third edition has been comprehensively updated to include:• key coverage of the build-up to and the post-COP26 era; causes and consequences of recent energy crises, and governmental and non-governmental responses to these crises; cryptocurrencies within finance; and the role of ‘big data’ companies;• fully updated data, reflective questions, recommended readings, concept and example boxes, and illustrations;• a new ... Unknown localization key: "more"

Objev podobné jako International Political Economy in the 21st Century - Marcroy Smith, Imad El-Anis, Christopher Farrands

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ... Unknown localization key: "more"

Objev podobné jako International Marketing and Export Management - Alexander Josiassen, Gerald Albaum, Edwin Duerr

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s. Videos introducing each chapter’s content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service ... Unknown localization key: "more"

Objev podobné jako Marketing and Sustainability - Anders, Ph.D. Parment, Pia A. Albinsson, Mikael Ottosson, Hugo Guyader

Such a huge number of books, journals and papers have been devoted to defining, assessing and implementing ''sustainable development'' that students and other readers face information overload. Earthscan alone has published hundreds of essays and books on the subject. Now, though, the most authoritative writings have been carefully assessed and collected together in the Earthscan Reader in Sustainable Development.The contributions included span five years of the debate, and cover all the principle themes: the history of the concept; the problems in defining it; the issues surrounding it; and national international policies and schemes to implement it. For ease of use, the essays have been split into key subject areas - such as agriculture, population and the commons - and they include practical case studies and examples, together with analyses from a number of different viewpoints from both the North and South.These seminal essays will provide readers with a unique overview of the subject, as well as the long-awaited basic course material for students of environmental studies, economics, geography, politics, planning and the social sciences.

Objev podobné jako The Earthscan Reader in Sustainable Development

This new edition Workbook has been fully updated for 2019 and covers Theme 2 The UK economy - performance and policies A-level Paper 2 The national and global economy, and A-level Paper 3 Microeconomics and Macroeconomics will both draw on topics from Theme 2.Up-to-date and focused to help students practice their skills and improve their subject knowledge both inside and outside the classroom, this Practice Workbook:-Covers specific aspects of the course, providing targeted support for complex and challenging topics-Reinforces students'' understanding, with more new practice questions and exam-style questions to develop their skills and improve their confidence-Includes more sample answers with commentary to help students meet the demands of the specification-Adapts easily and flexibly to existing textbooks and schemes of work -Provides opportunities for self-directed learning and self-testing, helping students revise on their own terms

Objev podobné jako Pearson Edexcel A-Level Economics A Theme 2 Workbook: The UK economy - performance and policies - Andrew Sykes

This new edition Student Guide has been fully updated for 2019 and covers Theme 2 The UK economy - performance and policies A-level Paper 2 The national and global economy, and A-level Paper 3 Microeconomics and Macroeconomics will both draw on topics from Theme 2.With clear topic summaries of content needed for the exams, knowledge-check questions and samples of exam-style questions and answers throughout, this guide will help you prepare for exams with confidence.- Identify key content for the exams with our concise summary of topics- Find out what examiners are looking for with our Questions and Answers section- Test your knowledge with rapid-fire questions and answers- Avoid common pitfalls with clear definitions and exam tips throughout- Reinforce learning with bullet-list summaries at the end of each section

Objev podobné jako Pearson Edexcel A-level Economics A Student Guide: Theme 2 The UK economy – performance and policies - Quintin Brewer

Focusing on Malaysia's shifting economic profile and position, this book offers new insights and perspectives to scholars and researchers on a range of new developments impacting on growth, such as the effects of the digital economy on job creation and the threats of environmental degradation and trade protectionism.

Objev podobné jako Issues and Challenges in the Malaysian Economy - Elya Nabila Abdul Bahri, Wan Farisan Wan Sulaiman, Umar Abdul Basar, Rozilee Asid, Norlee Ramli,

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,” guides readers through first days on the job of taking over an organization’s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides ... Unknown localization key: "more"

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon

This volume is the first comprehensive study of the Polish history of law and Christianity written in English for a global audience. It examines the lives of twenty-one central figures in Polish law with a focus on how their Christian faith was a factor in molding the evolution of law in their country and the region. The individuals selected for study exhibit wide-ranging areas of expertise, from private law and codification, through national public law and constitutional law, to international developments that left their mark on Poland and the world. The chapters discuss the jurists within their historical, intellectual, and political context. The editors selected jurists after extensive consultation with legal historians looking at the jurists’ particular merits, contributions to law in general, religious perspective, and period under consideration. The collection will appeal to scholars, lawyers, and students interested in the interplay between law and religion. Political, social, legal, and religious historians, among other readers, will find, for the first time in English, authoritative treatments of essential Polish legal thinkers and authors.

Objev podobné jako Law and Christianity in Poland

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups, and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements, and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others.This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in Luxury Marketing and Luxury Brand Management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing ... Unknown localization key: "more"

Objev podobné jako Luxury Marketing and Brand Strategy - Květa Olšanová, Gina Cook, Marija Zlatic

Drawing on interviews with Amazon workers and original empirical data, this book explores how different working conditions estrange and alienate workers, and how, despite these, workers find ways to organize and express their agency. This is an important analysis of work on the digital shop floor for the scholars of platform economy.

Objev podobné jako Work and Alienation in the Platform Economy - Sarrah Kassem

The New York Times bestseller from business journalist Christopher Leonard infiltrates one of America’s most mysterious institutions—the Federal Reserve—to show how its policies spearheaded by Chairman Jerome Powell over the past ten years have accelerated income inequality and put our country’s economic stability at risk. If you asked most people what forces led to today’s unprecedented income inequality and financial crashes, no one would say the Federal Reserve. For most of its history, the Fed has enjoyed the fawning adoration of the press.When the economy grew, it was credited to the Fed. When the economy imploded in 2008, the Fed got credit for rescuing us. But here, for the first time, is the inside story of how the Fed has reshaped the American economy for the worse.It all started on November 3, 2010, when the Fed began a radical intervention called quantitative easing. In just a few short years, the Fed more than quadrupled the money supply with one goal: to encourage banks and other investors to extend more risky debt. Leaders at the Fed knew that they were undertaking a bold experiment that would produce few real jobs, with long-term risks that were hard to measure.But the Fed proceeded ... Unknown localization key: "more"

Objev podobné jako The Lords of Easy Money: How the Federal Reserve Broke the American Economy - Leonard Christopher

Join the Woodland Explorers Club to solve mysteries and protect the animals and trees of Willow Wish Wood. Six magical stories for 6+ inspiring learning through nature.When history-loving Ajay discovers an amazing old book in the library, with a beautiful map of Willow Wish Woods, he knows it''s something special. It tells the story of the Red-Winged Prince, who cared for the forest long ago and looked after the animals. When Ajay sees that the woods are being damaged by a gang of older children, he decides to be brave like the prince and stand up for what is right.Join the Explorers on their next adventure Fujiko and the Fox publishing in November 2025!

Objev podobné jako Ajay and the Red-winged Prince - Ewa Jozefkowicz

This book seeks to identify the forces which explain how and why some parts of the world have grown rich and others have lagged behind. Encompassing 2000 years of history, part 1 begins with the Roman Empire and explores the key factors that have influenced economic development in Africa, Asia, the Americas and Europe. Part 2 covers the development of macroeconomic tools of analysis from the 17th century to the present. Part 3 looks to the future and considers what the shape of the world economy might be in 2030. Combining both the close quantitative analysis for which Professor Maddison is famous with a more qualitative approach that takes into account the complexity of the forces at work, this book provides students and all interested readers with a totally fascinating overview of world economic history. Professor Maddison has the unique ability to synthesise vast amounts of information into a clear narrative flow that entertains as well as informs, making this text an invaluable resource for all students and scholars, and anyone interested in trying to understand why some parts of the World are so much richer than others.

Objev podobné jako Contours of the World Economy 1-2030 AD - Angus Maddison