the 22 immutable laws of marketing jack trout al ries

The 22 Immutable Laws Of Marketing - Jack Trout, Al Ries

Al Ries and Jack Trout, two of the world''s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn''t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

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Positioning: The Battle for Your Mind - Jack Trout, Al Ries

The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer''s mind-one that reflects a company''s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there Position a follower so that it can occupy a niche not claimed by the leader Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to:Use leading ad agency techniques to capture the biggest market share and become a household name Build your strategy around your competition''s weaknesses Reposition a strong competitor and create a weak spot Use your present position to its best advantage Choose the best name for your product Determine when-and why-less is more Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect ... Unknown localization key: "more"

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Positioning: The Battle for Your Mind, 20th Anniversary Edition - Jack Trout, Al Ries

This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.

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The Concise 48 Laws Of Power - Robert Greene

THE MILLION COPY INTERNATIONAL BESTSELLER NOW IN A CONCISE EDITION''If power is your ultimate goal, this is the book you need'' The TimesAmoral, cunning, ruthless, and instructive, this piercing work distils three thousand years of the history of power into forty-eight well-explicated laws. As attention-grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers.Some laws require prudence , some stealth, and some the total absence of mercy, but all have applications in real-life situations.Illustrated through the tactics of Queen Elizabeth I, Henry Kissenger, P T Barnum, and other famous figures who have wielded - or been victimised by - power, these laws will fascinate any reader interested in gaining, observing or defending against ultimate control.

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The Seven Spiritual Laws Of Success - Dr Deepak Chopra

A 25th anniversary edition of the perennial bestseller that has helped millions of readers fulfil their dreams and find success. Deepak Chopra, the undisputed master of modern spirituality, has written a brand new preface reflecting on the book 25 years later.''The Seven Spiritual Laws of Success is a Virtual Reality tool-kit for the 21st-century spiritual traveller'' -- PETER GUBER, Chairman and CEO, Sony Pictures Entertainment''A must-read for anyone who missed The Prophet by Kahlil Gibran'' -- The New York Times********************************************************THE SUNDAY TIMES BESTSELLER25th ANNIVERSARY EDITION WITH NEW PREFACEWhat is the key to success?In his perennial bestseller, Deepak Chopra offers a life-altering perspective on the attainment of success: once we understand our true nature and learn to live in harmony with the world around us, happiness, health and material abundance will soon follow.Based on the natural laws that govern the universe we live in, The Seven Spiritual Laws of Success distils the essence of Chopra''s teachings into seven easy lessons that will help you obtain success in all areas of your life.

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The 17 Indisputable Laws of Teamwork - John C. Maxwell

Learn how to build and maintain champion level teams, then lead your team to the peak level of success regardless of the field you''re in.Individual all-stars can only take you so far. Ultimately, success--whether in business, family, church, athletic teams, or any other organization--is entirely dependent on teamwork. But how does one build that team?Leadership expert and bestselling author John C. Maxwell knows that building and maintaining a successful team is no simple task. Even people who have taken their teams to the highest level in their field have difficulty re-creating what accounted for their successes. In his practical, down-to-earth style, Maxwell shares the vital principles of team building that are necessary for success in any type of organization.In The 17 Indisputable Laws of Teamwork, Dr. Maxwell shows how:The Law of High Morale inspired a 50-year-old man who couldn''t even swim to train for the toughest triathlon in the world;The Law of the Big Picture prompted a former US president to travel across the country by bus, sleep in a basement, and do manual labor;Playing by The Law of the Scoreboard enabled one web-based company to keep growing and make money while thousands of other Internet businesses failed;Ignoring The Law ... Unknown localization key: "more"

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The 15 Invaluable Laws of Growth (10th Anniversary Edition) - John C. Maxwell

Are there actually tried and true principles that are always certain to help a person grow? John Maxwell says the answer is yes. He has been passionate about personal development for over 50 years, and in the 15 Invaluable Laws of Growth, he teaches everything he has gleaned about what it takes to reach our potential. In his trademark style, Maxwell covers:- The Law of the Mirror: You Must See Value in Yourself to Add Value to Yourself- The Law of Awareness: You Must Know Yourself to Grow Yourself- The Law of Modeling: It''s Hard to Improve When You Have No One But Yourself to Follow- The Law of the Rubber Band: Growth Stops When You Lose the Tension Between Where You are and Where You Could Be- The Law of Contribution: Developing Yourself Enables You to Develop OthersThis 10th anniversary edition comes with an updated foreword from John Maxwell. The 15 Invaluable Laws of Growth will help you become a lifelong learner whose potential keeps increasing so you can lead others with passion and get results.

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The Seven Spiritual Laws Of Success For Parents - Dr Deepak Chopra

`Deepak Chopra`s thoughts on spirituality and child rearing are original, profound and fascinating'' BENJAMIN SPOCK, MD Deepak Chopra`s Seven Spiritual Laws of Success have touched a chord around the globe because of their simplicity and trust. This parenting book takes those laws one by one and explores the many ways parents can bring them into the lives of their children. Explaining that success depends on who you are rather than what you do, this world-renowned physician and author shows that spirituality lies at the source of all achievement in life. Suggesting ways that parents can help their children absorb this timeless wisdom from an early age, Deepak Chopra offers a daily programme of practical, thought-provoking ideas for the whole family to follow. In this way, parents can teach their children how to live in the most effortless, harmonious and creative way - and thus know true abundance thoughout their lives.

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The 21 Irrefutable Laws of Leadership Workbook 25th Anniversary Edition - John C. Maxwell

Discover the life-changing principles of Influence, Empowerment, Intuition, Respect, and Legacy that will transform your leadership—and your life.Leadership has become increasingly complex in recent years. The times are difficult, and it can be challenging to get people to work together. Businesses, government, families, communities, and teams are all crying out for good leaders to help them. This is where the principles outlined in The 21 Irrefutable Laws of Leadership can help.Based on the revised and updated 25th anniversary edition of the bestselling book, this workbook uses case studies, self-evaluation, and group discussion questions to help you boost your leadership skills. Included are stories and observations from the worlds of business, politics, sports, the military, and non-profits. Each law is like a tool, ready to be picked up and used to help you achieve your dreams and add value to other people.Discover how these valuable principles can change your life—follow them and learn to lead—not just for yourself, but for the people who follow you.Lessons:The Law of the LidThe Law of InfluenceThe Law of ProcessThe Law of NavigationThe Law of AdditionThe Law of Solid GroundThe Law of RespectThe Law of IntuitionThe Law of MagnetismThe Law of ConnectionThe Law of the Inner ... Unknown localization key: "more"

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Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

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The Qur'an and the Prophet in the Writings of Shaykh Ahmad al-Alawi

The Qur''an and the Prophet in the Writings of Shaykh Ahmad al-''Alawi presents for the first time in English all the collected works of the Shaykh on the two guiding principles of Islam. The Shaykh al-Alawi had embarked on a full commentary on the Qur''an, but only completed an introduction explaining his approach to Qur''anic exegesis and commentaries on three chapters. All these pieces are included here with an additional appendix of answers to questions that the Shaykh''s disciples had put to him on the Qur''an.The Qur''anic commentaries are followed by a treatise on the meaning of the invocation of blessings on the Prophet. This extremely profound treatise delves into the spiritual nature of the Prophet explaining how he represents both the summit of spiritual attainment and the example for all those seeking enlightenment. Also included in the appendix are answers that the Shaykh gave his disciples on sayings of the Prophet.

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The 25 Biblical Laws of Partnership with God – Powerful Principles for Success in Life and Work - Rubens Teixeira, William Douglas

A dynamic writing team draws on years of biblical study and business experience to present the Bible as the best success manual ever written to help Christian business people pursue excellence in life and work.

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The Straight Path: A Commentary on the Holy Qur'an - Nur al-Din Ahmad Al-Kazaruni

Al-Sirat al-mustaqim fi tibyan al-Qurʾan al-karim (The Straight Path: A Commentary on the Holy Qur’an) is also known by the title of Tafsir al-akhawayn (Exegesis of the Two Brothers) perhaps because the work was considered a kind of ‘brother volume’ to the well-known Tafsir al-Jalalayn by Jalal al-Din al-Mahalli and Jalal al-Din al-Suyuti. The two works are somewhat similar inasmuch as they are both short complete commentaries on the Qur’an. In his introduction, Kazaruni lays out his approach to tafsir and provides a useful explanation of the distinction between exegesis (tafsir) and interpretation (ta’wil). Throughout the work, he displays a conscious effort to rely upon sound narrations of hadith, such as those of Bukhari and Muslim. Kazaruni was a staunch adherent to the Ash''ari school of theology and was also particularly devoted to the great theologian and exegete Fakhr al-Din al-Razi (d. 1210). Kazaruni was clearly a proponent of Sufism, yet his tafsir is by no means a ‘Sufi exegesis’. As he explains in his introduction, his occasional references to Sufism are among the ‘other auxiliary matters which serve to uncover some deeply buried secrets’. The same can be said of his occasional forays into language, theology, jurisprudence, history and ... Unknown localization key: "more"

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The Straight Path: A Commentary on the Holy Qur'an - Nur al-Din Ahmad Al-Kazaruni

Al-Sirat al-mustaqim fi tibyan al-Qurʾan al-karim (The Straight Path: A Commentary on the Holy Qur’an) is also known by the title of Tafsir al-akhawayn (Exegesis of the Two Brothers) perhaps because the work was considered a kind of ‘brother volume’ to the well-known Tafsir al-Jalalayn by Jalal al-Din al-Mahalli and Jalal al-Din al-Suyuti. The two works are somewhat similar inasmuch as they are both short complete commentaries on the Qur’an. In his introduction, Kazaruni lays out his approach to tafsir and provides a useful explanation of the distinction between exegesis (tafsir) and interpretation (ta’wil). Throughout the work, he displays a conscious effort to rely upon sound narrations of hadith, such as those of Bukhari and Muslim. Kazaruni was a staunch adherent to the Ash''ari school of theology and was also particularly devoted to the great theologian and exegete Fakhr al-Din al-Razi (d. 1210). Kazaruni was clearly a proponent of Sufism, yet his tafsir is by no means a ‘Sufi exegesis’. As he explains in his introduction, his occasional references to Sufism are among the ‘other auxiliary matters which serve to uncover some deeply buried secrets’. The same can be said of his occasional forays into language, theology, jurisprudence, history and ... Unknown localization key: "more"

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The Lord of the Rings - J. R. R. Tolkien

For the first time ever, a very special edition of the classic masterpiece, illustrated throughout in colour by the author himself and with the complete text printed in two colours.Since it was first published in 1954, The Lord of the Rings has been a book people have treasured. Steeped in unrivalled magic and otherworldliness, its sweeping fantasy and epic adventure has touched the hearts of young and old alike. Over 150 million copies of its many editions have been sold around the world, and occasional collectors’ editions become prized and valuable items of publishing.This one-volume hardback edition contains the complete text, fully corrected and reset, which is printed in red and black and features, for the very first time, thirty colour illustrations, maps and sketches drawn by Tolkien himself as he composed this epic work. These include the pages from the Book of Mazarbul, marvellous facsimiles created by Tolkien to accompany the famous ‘Bridge of Khazad-dum’ chapter. Also appearing are two removable fold-out maps drawn by Christopher Tolkien revealing all the detail of Middle-earth.Sympathetically packaged to reflect the classic look of the first edition, this new edition of the bestselling hardback will prove irresistible to collectors and new fans alike.

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The Lord of the Rings - J. R. R. Tolkien

This special 50th anniversary hardback edition of J.R.R. Tolkien’s classic masterpiece includes the complete revised and reset text, two-fold out maps printed in red and black and, unique to this edition, a full-colour fold-out reproduction of Tolkien’s own facsimile pages from the Book of Mazarbul that the Fellowship discover in Moria.Since it was first published in 1954, The Lord of the Rings has been a book people have treasured. Steeped in unrivalled magic and otherworldliness, its sweeping fantasy and epic adventure has touched the hearts of young and old alike. Over 100 million copies of its many editions have been sold around the world, and occasional collectors’ editions become prized and valuable items of publishing.This one-volume hardback edition contains the complete text, fully corrected and reset, and features for the very first time the pages from the Book of Mazarbul, illustrations done by Tolkien and intended for inclusion in the famous ‘Bridge of Khazad-dum’ chapter. Also appearing are previously unpublished family trees and two, full-size fold-out maps.Sympathetically packaged to reflect the classic look of the original, this revised edition of the bestselling hardback will prove irresistible to collectors and new fans alike.

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The Lord of the Rings - J. R. R. Tolkien

Sumptuous slipcased edition of Tolkien’s classic epic tale of adventure, fully illustrated in colour for the first time by the author himself. This deluxe volume is quarterbound and includes many special features unique to this edition.Since it was first published in 1954, The Lord of the Rings has been a book people have treasured. Steeped in unrivalled magic and otherworldliness, its sweeping fantasy and epic adventure has touched the hearts of young and old alike. Over 100 million copies of its many editions have been sold around the world, and occasional collectors’ editions become prized and valuable items of publishing.This one-volume deluxe slipcased edition contains the complete text, fully corrected and reset, which is printed in red and black and features, for the very first time, thirty colour illustrations, maps and sketches drawn by Tolkien himself as he composed this epic work. These include the pages from the Book of Mazarbul, marvellous facsimiles created by Tolkien to accompany the famous ‘Bridge of Khazad-dum’ chapter. Also appearing are two poster-size, fold-out maps revealing all the detail of Middle-earth.This very special deluxe edition is quarterbound with raised ribs on the spine and stamped in two foils. The pages are edged in gold ... Unknown localization key: "more"

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In Search of the Argonauts - Helen Lovatt

Longlisted for the 2022 Runciman AwardFew classical stories are as exciting as that of Jason and the Golden Fleece. The legend of the boy, who discovers a new identity as son of a usurped king and leads a crew of demi-gods and famous heroes, has resonated through the ages, rumbling like the clashing rocks, which almost pulverised the Argo. The myth and its reception inspires endless engagements: while it tells of a quest to the ends of the earth, of the tyrants Pelias and Aetes, of dragons'' teeth, of the loss of Hylas (beloved of Hercules) stolen away by nymphs, and of Jason''s seduction of the powerful witch Medea (later betrayed for a more useful princess), it speaks to us of more: of gender and sexuality; of heroism and lost integrity; of powerful gods and terrifying monsters; of identity and otherness; of exploration and exploitation. The Argonauts are emblems of collective heroism, yet also of the emptiness of glory. From Pindar to J. W. Waterhouse, Apollonius of Rhodes to Ray Harryhausen, and Robert Graves to Mary Zimmerman, the Argonaut myth has produced later interpretations as rich, salty and complex as the ancient versions. Helen Lovatt here unravels, like untangled sea-kelp, ... Unknown localization key: "more"

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The Private Memoirs and Confessions of a Justified Sinner - James Hogg

James Hogg''s The Private Memoirs and Confessions of a Justified Sinner is a Scottish classic, a quintessentially Gothic tale of psychological horror, and a relentless attack on Calvinist dogma. The Penguin Classics edition is edited with an introduction and notes by Karl Miller.Robert Wringham''s family is composed of a dissolute father and brother, a pious mother, and a rival father in the person of a fanatical Calvinist minister. He comes to believe that he is one of the elect, predestined to be saved, while others are damned. Sure of his freedom from the dictates of morality, he embarks on a series of crimes in the company of a new friend Gil-Martin, a man of many likenesses who can be mistaken for Robert, and who explains that they are as one in the holy work of purifying the world. But who is Gil-Martin? And what does he truly desire? The Gothic double or doppelganger is nowhere more powerfully imagined than in Confessions of a Justified Sinner, once called ''the greatest novel of Scotland''.This new edition has an introduction by Karl Miller, which discusses the presence of the novel in the life and times of James Hogg. It also contains two of ... Unknown localization key: "more"

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Manmade Wonders of the World - DK

Discover and explore the most incredible statues, monuments, temples, bridges, and ancient cities with this unparalleled survey of the most famous buildings and structures created by humans.From Stonehenge to the Sagrada Familia, from the Great Wall of China to the Burj Khalifa, Manmade Wonders of the Worldplots a continent-by-continent journey around the world, exploring and charting the ingenuity and imagination used by different cultures to create iconic buildings. This truly global approach reveals how humans have tackled similar challenges - such as keeping the enemy out or venerating their gods - in vastly different parts of the world. As writer, historian, and broadcaster Dan Cruickshank writes in his foreword, "reading this book is like taking a journey through the world not only of the present but also of the past, because the roots of many wonders lie in antiquity."By combining breathtaking photography with 3D cutaway artworks, floorplans, and other illustrations, the hidden details and engineering innovations that make each building remarkable are revealed.Featuring the most visited monuments in the world - such as the Eiffel Tower, Taj Mahal, and Machu Picchu - as well as some hidden gems, Manmade Wonders of the World can help you to map out the ... Unknown localization key: "more"

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The Book of Kells - Victoria Whitworth

A new and definitive account of one of the most famous and mysterious manuscripts in the world.The Book of Kells is a mystery. It is distinct from all copies of the gospels from the early Middle Ages, not only in the quality and amount of its decoration but also in the peculiarities of the ordering of its contents, the oddness of its apparatus, the appearance of the script, the interplay of text and ornament, and the erratic forms of its Latin. Scholars cannot agree on the number of scribes and artists involved; or establish the purpose of the Book; or decide whether its oddities are the result of incompetence or carelessness, and how those oddities relate to the minutely careful and deeply meaningful art.The Book of Kells is probably the most famous manuscript in the world – and Victoria Whitworth''s masterly treatment offers something new.

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Art of the Nordic Nations - Serge Fauchereau

Modern art from the Nordic countries—­Norway, Sweden, Denmark, Finland, and Iceland—­tends to be represented by a few famous artists, and an aesthetic known for combining originality and continuity of tradition. Although influenced by the wider international art movements of the time, modern Nordic artists were also independently creative, developing styles unique to the region.This extensively illustrated survey, from impressionism to the mid-twentieth century, reveals a new art history of the region, encompassing a surprisingly broad range of artists both familiar and unknown: Anders Zorn and Hilma af Klimt, Vilhelm Hammershøi and Franciska Clausen, Edvard Munch and Harriet Backer, Akseli Gallen-­Kallela and Fanny Churberg, Finnur Jónsson and Öyvind Fahlström. Providing a detailed overview of the greatest artworks of the period, this book also places the work in the context of each Nordic country as well as in the broader art world of the time. It also examines the significant role of women artists in the story of modern Nordic art, chronicling their significant artistic legacy as well as their key contribution to the women’s rights movement in Scandinavian society. The result is a comprehensive account of modern Nordic art in one impressive volume that is sure to be a definitive account ... Unknown localization key: "more"

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The Battle of Sekigahara - Chris Glenn

The Battle of Sekigahara marked a pivotal conflict in Japanese history leading to the establishment of the Tokugawa Shogunate.Sekigahara was the greatest samurai battle in history. Japan had long been at civil war until brought under the rule of Oda Nobunaga, and then, following his death at the hands of a traitorous general, that of Toyotomi Hideyoshi. It was Hideyoshi who completed the unification of Japan and ushered in a period of peace.After HideyoshiÂ’s death in 1598, a power struggle emerged between those loyal to the Toyotomi, and those who supported the second most powerful warlord, Tokugawa Ieyasu. With Hideyoshi gone, Ieyasu made moves that brought the ire of a number of his contemporaries, and soon the entire country was divided into two great armies, East and West. Leading the loyalist cause was Ishida Mitsunari, who gathered a force of around 130,000 samurai, while the Tokugawa commanded just 80,000.Both sides hurried to seize strategically vital highways and castles. These attacks and sieges culminated in the decisive Battle of Sekigahara. Fought on 21 October 1600, the battle lasted just six hours, but saw the deaths of an estimated 30,000 samurai, the destruction of a number of noble families and the creation ... Unknown localization key: "more"

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The Lack of Light - Nino Haratischwili

A KIRKUS BEST FICTION BOOK OF THE YEAR A PEOPLE MAGAZINE BOOK OF THE WEEK“Catnip for Ferrante fans.” —Boston Globe“Readers will find [The Lack of Light] irresistible.” —Publishers Weekly (starred review)"A thrilling, heartbreaking, unforgettable story. Not a page too long."—Kirkus Reviews (starred review)A page-turning epic of loss and redemption in the vein of Rebecca Makkai’s The Great Believers and Elena Ferrante’s Neapolitan novels, about a group of four women who formed a deep friendship in the turbulent years leading up to and after Georgia’s independence from the Soviet Union. They are four, as different as can be: the romantic Nene, the clever outsider Ira, the idealistic Dina, and the sensitive Keto. Inseparable since childhood, they grow up together in an old Tiblisi courtyard, in Georgia, at a time when the Soviet Union is crumbling and the future of their country is in question. Each in her own way experiences love, hope, and disappointment as local mob wars, romance, and civil war threaten to swallow up their worlds. Rising to challenges both personal and political —a first love that can only blossom in secret, violent street skirmishes, a ravaging drug epidemic—the four women’s friendship seems indestructible, until an unforgivable act of ... Unknown localization key: "more"

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The Complete Book of AMC Cars - Patrick R. Foster, Tom Glatch

Get an inside look at the American automaker that rose from the decline of a once-thriving independent auto industry to put up a valiant fight against Detroit’s Big Three automakers.In The Complete Book of AMC Cars: American Motors Corporation 1954-1988, authors Patrick Foster and Tom Glatch provide a thorough and fully illustrated review of all the production cars offered by AMC from its founding in 1954 to its demise in 1988, including:RamblerMetropolitanAmbassadorRebelMarlinGremlinHornetMatadorAMX/JavelinPacerEagleJeepBorn from the ashes of Hudson and Nash, AMC represented a last attempt at survival for an independent automobile company. Thanks to the capable leadership of CEO George Romney, the company not only survived but thrived, riding on the success of the firm’s small, economical cars like the Rambler. As the market began to shift more toward performance and luxury cars in the 1960s, AMC found itself challenged to compete with the output from Ford, Chrysler, and General Motors. The fuel crisis of the 1970s positioned AMC’s smaller cars to refill corporate coffers. The firm’s purchase of the Jeep brand also generated profits, but ultimately it was too little, too late. Even a partnership with French automaker Renault and the introduction of the all-wheel-drive Eagle couldn’t save AMC. In ... Unknown localization key: "more"

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The Liberation of Ypres in WWII - Chris Lock BEM, Milena Kolarikova BEM

Walk in the tank tracks and footsteps of Major General Stanisław Maczek and his 1st Polish Armoured Division (1PAD) soldiers who fought, fell or were wounded liberating the town of Ypres on 6th September 1944. Also revealed is the great support offered by local Resistance groups who supplied topographical assistance, information concerning enemy strong points and troop numbers, offered limited engagements, and finally assisted with the temporary gaoling of the many German prisoners of war. The book also commemorates those townsfolk including children who lost their lives over this period of short but intense fighting. Such was the cost of freedom for the beleaguered citizens of Ypres during WW2. Also remembered are those Czechoslovak officers attached to 1PAD from the Independent Czechoslovak Armoured Brigade Group commanded by Brigadier General Alois Liška, whose HQ was located at nearby Wormhout, France, in preparation for his own Battlegroup’s ‘Siege of Dunkirk’ deployment.

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In the Heart of Hidden Things - Kit Whitfield

Everyone knows that if you fall afoul of the People, you must travel the miles to Gyrford, where uncounted generations of fairy-smiths have protected the county with cold iron, good counsel and unvarnished opinions about your common sense.But shielding the weak from the strong can make enemies. Ephraim Brady has money and power, and the bitter will to hurt those who cross him. And if he can''t touch elder farrier Jedediah Smith, he can harm those the Smiths care about. The Smiths care about Tobias Ware, born on a night when the blazing fey dog Black Hal roared past the Wares'' gate. Tobias doesn''t understand the language or laws of men, and he can''t keep away from the Bellame woods, where trespass is a hanging offence. If Toby is to survive, he needs protection. It should be a manageable job. Jedediah Smith has a head on his shoulders, and so too (mostly) does his son Matthew. Only Matthew''s son John has turned out a little . . . uncommon. But he means well. It wasn''t his fault the bramble bush put on a berry-head and started taking offence. Or that Tobias upset it. But John''s not yet learned that if ... Unknown localization key: "more"

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A History of the Universe in 100 Stars - Freistetter Florian

From the Big Bang to the Gaia Mission, this is a very personal history of the universe through the author's favourite 100 stars. Astronomer Florian Freistetter has chosen 100 stars that have almost nothing in common. Some are bright and famous, some shine so feebly you need a huge telescope. There are big stars, small stars, nearby stars and faraway stars. Some died a while ago, others have not even yet come into being. Collectively they tell the story of the whole world, according to Freistetter. There is Algol, for example, the Demon Star, whose strange behaviour has long caused people sleepless nights. And Gamma Draconis, from which we know that the earth rotates around its own axis. There is also the star sequence 61 Cygni, which revealed the size of the cosmos to us. Then there are certain stars used by astronomers to search for extra-terrestrial life, to explore interstellar space travel, or to explain why the dinosaurs became extinct. In 100 short, fascinating and entertaining chapters, Freistetter not only reveals the past and future of the cosmos, but also the story of the people who have tried to understand the world in which we live.

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The Fall of Fayed - Tom Bower

THE BESTSELLING CONTROVERSIAL BIOGRAPHYBritain's leading investigative writer and biographer, Tom Bower turns the full beam of his formidable powers on one of the most controversial figures of present day: Mohamed Al Fayed.Owner of Harrods, bereaved father of Dodi and instigator of the 'cash for questions' sensation, this book was originally published in 1998 to wide acclaim. But with the recent heinous accusations of sexual misconduct coming to light, this new and updated edition will offer a new focus of Tom Bower's trademark acerbic insight on this controversial figure.'[Tom Bower] is the Inspector Morse of investigative biographers, a fluent, phlegmatic story-teller and a master of intricacies.' Sunday Times'Given the extreme difficulty of researching a subject like Fayed, Bower deserves full marks for effort and courage... his Fayed is a "fuggin" good read.' Lynn Barber, Daily Telegraph'A book that displays all the forensic skills he employed in exposing Rowland and Robert Maxwell.' Sunday Times'...that rare thing - a book by turns so entertaining and alarming that even reading the index is an engrossing experience'. Oliver Burkeman, Guardian

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Chanel: The Making of a Collection - Laetitia Cenac

The history, culture, and design process of the famed fashion house Chanel is explored in this gorgeously illustrated volume.Foreword by Karl LagerfieldChanel: The Making of a Collection traces the design process of the world-renowned fashion house, revealing how a collection is created. Moving from the studio to the fashion show, fashion journalist Laetitia Cénac uses her unprecedented access to explore a world that is usually carefully guarded from the public eye. With hundreds of beautifully rendered fashion illustrations from acclaimed artist Jean-Philippe Delhomme, Karl Lagerfeld’s approach to design is brought to life, as are the talents of the masterfully skilled artisans—the embroiderers, flower makers, shoemakers, hatmakers, and more—who specialize in everything from buttons and leather to lace, silk, and cashmere.  Delving into the history and culture of the brand, while also detailing contemporary collections, Chanel: The Making of a Collection is a richly visual insider’s look at the enduring creative legacy of this haute couture icon.

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Guidance Note 3: Inspection & Testing - The Institution of Engineering and Technology

Guidance Note 3: Inspection & Testing is a fundamental guidance book for all those involved with the testing and inspection of electrical installations. It also contains essential guidance for those studying for inspection and testing qualifications and has been fully updated to BS 7671:2018:2022.BS 7671:2018+A2:2022 incorporates changes from the first amendment, published in 2020, regarding Electric Vehicle Charging Installations to provide greater guidance on embracing changing technology within this sector. Additional changes within the second amendment include protection against thermal effects and fire caused by electrical equipment, protection against voltage disturbances and electromagnetic disturbances, and a new chapter on prosumer''s low-voltage electrical installations covering energy efficiency measures, the interface with the smart grid, the management of electricity consumption, the management of renewable sources of electricity, and energy storage.

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The Book of Dog Poems - Sampson Ana

The truth I do not stretch or shoveWhen I state that the dog is full of love.I''ve also found, by actual test,A wet dog is the lovingest.''The Dog'' by Ogden NashThe relationship between us humans and our dogs has inspired many of the world''s greatest poets. Sometimes funny, sometimes moving, the poems in this beautifully illustrated anthology are a true celebration of the faithful, affectionate, delightful dog. The perfect gift for dog lovers.

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The Penguin Book of French Poetry

This collection illuminates the uniquely fascinating era between 1820 and 1950 in French poetry - a time in which diverse aesthetic ideas conflicted and converged as poetic forms evolved at an astonishing pace. It includes generous selections from all the established giants - among them Baudelaire, Verlaine, Rimbaud and Breton - as well as works from a wide variety of less well-known poets such as Claudel and Cendrars, whose innovations proved vital to the progress of poetry in France. The significant literary schools of the time are also represented in sections focusing on such movements as Romanticism, Symbolism, Cubism and Surrealism. Eloquent and inspirational, this rich and exhilarating anthology reveals an era of exceptional vitality.

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Winning - Jack Welch

The ultimate business how-to book by the icon of American business and one of the world''s most revered and respected leaders, Jack Welch, former CEO of General Electric.Winning explores the changes of recent times and the new economic realities, and more than that, it identifies the central, immutable principals of doing business right and doing it well."Winning is a book for the people in business who sweat, get their nails dirty, hire, fire, make hard decisions, and pay the price when those decisions are wrong," said Welch. "I see this book as a handbook for people in the trenches, turning their companies and the economy around, not just today, but for years to come. I think it will be useful for people just starting their careers or their own businesses to seasoned managers running multi-billion dollar enterprises. I''ve learned an enormous amount about what works and what doesn''t work throughout my career and I''m very excited about sharing it in Winning."Welch will teach people how to win in business by distilling his experience in three critical areas: working within an organization, dealing with competitors, and handling matters of life and career. Critical to Welch''s writing such an accessible, useful guide ... Unknown localization key: "more"

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LEGO® Marvel 76291 The Avengers Assemble: Age of Ultron

Stavebnice LEGO Marvel 76291 představuje bitevní scénu z filmu Avengers: Age of Ultron s 613 dílky. Sada obsahuje 5 minifigurek Avengers, velkou figurku Hulka, 3 vojáky Hydry, terénní vozidlo a konfigurovatelné moduly. Je určena pro děti od 10 let a podporuje kreativní hru i stavění s pomocí digitální aplikace.

  • Kultovní postavy Avengers včetně Hulka a vojáků Hydry
  • 5 konfigurovatelných modulů pro vlastní aranžování scény
  • Bezplatná aplikace LEGO Builder s nástroji pro vizualizaci stavění
  • Kvalitní zpracování a přesné dílky pro rozvoj jemné motoriky

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Enlightenment, Culture, Leisure: Houses of Culture in Czechoslovakia - Irena Lehkoživová, Michaela Janečková

The publication is the first book to provide a comprehensive account of the building of a nationwide network of cultural houses, which were systematically established during the socialist period in the former Czechoslovakia. As places of public life in post-war society, these buildings enjoyed generous state support, not only economically but also politically and legislatively. Our interest is not only focused on their specific typology, but we also look at their educational and emancipatory potential as well as their role as a political tool for the organization and control of leisure. The publication also focuses on the search for the roots and programmatic antecedents of cultural institutions established from the nineteenth century onwards and in the inter-war period (association and national or workers' houses), with an overlap into the post-1989 period, when buildings and their operators had to, and sometimes still have to, cope with the demands of modernisation. The book covers both the Czech and Slovak context of the construction of cultural houses, which not only manages to cover the entire territory of the former Czechoslovakia, but also to capture the different historical experiences. The texts for the book were written by Jiří Andrs, Jan Galeta, Hubert Guzik, Katarína ... Unknown localization key: "more"

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The Physics Book - DK

Explore the laws and theories of physics in this accessible introduction to the forces that shape our Universe, our planet, and our everyday lives.Using a bold, graphic-led approach The Physics Book sets out more than 80 key concepts and discoveries that have defined the subject and influenced our technology since the beginning of time. Seven themed chapters examine the history and developments in areas such as energy and matter, and electricity and magnetism, as well as quantum, nuclear, and particle physics.Eureka moments abound: from Pythagoras's observations of the pleasing harmonies created by vibrating strings, and Galileo's experiments with spheres, to Isaac Newton's apple and his conclusions about gravity and the laws of motion. You'll also learn about Albert Einstein's insights into relativity, how the accidental discovery of cosmic microwave background radiation confirmed the Big Bang theory, the search for the Higgs boson particle, and why most of our Universe is missing.If you've ever wondered exactly how physicists formulated - and proved - these abstract concepts, The Physics Book is the book for you.

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Ritual of Fire - D. V. Bishop

The Crime Writers'' Association Historical Dagger Winning AuthorCeremonial murder has returned to Florence. Only two men can end the destruction. Featuring Officer Cesare Aldo, Ritual of Fire is an atmospheric historical thriller by D. V. Bishop, set in Renaissance Italy.''Fast becoming a serious rival to C. J. Sansom and S. J. Parris'' – Historical Novel SocietyFlorence. Summer, 1538.A night patrol finds a wealthy merchant hanged and set ablaze in the city’s main square. More than mere murder, this killing is intended to put the fear of God into Florence. Forty years earlier, puritanical monk Girolamo Savonarola was executed the same way. Does this new killing mean his fanatical disciples are reviving the monk’s regime of holy terror?Cesare Aldo is busy hunting thieves in the Tuscan countryside, leaving Constable Carlo Strocchi to investigate the killing. When another merchant is burned alive in public, the rich start fleeing to their country estates. But the Tuscan hills can also be dangerous.Growing religious fervour and a scorching heatwave drives the city ever closer to madness. Meanwhile, someone is stalking those powerful men who forged lifelong bonds in the dark days of Savonarola.Unless Aldo and Strocchi work together, all of Florence will be consumed by ... Unknown localization key: "more"

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The Wes Anderson Collection: Asteroid City - Matt Zoller Seitz

The official behind-the-scenes companion to Asteroid City and the latest volume in the bestselling Wes Anderson Collection seriesAsteroid City—the eleventh feature film from Academy Award–winning director Wes Anderson—follows a group of teen geniuses and their families as they attend the 1955 Junior Stargazers convention in the eponymous dusty hamlet. The events of the film, a representation of a fictional play, also titled Asteroid City, unfold in a parallel narrative to a televised broadcast of the creation of a theatrical production. As the lines between reality and theater blur, the audience is treated to stunning technicolor vistas and stark black and white sets, all while the promise of an extraterrestrial visit hangs overhead. In The Wes Anderson Collection: Asteroid City, the latest entry in The Wes Anderson Collection, cultural critic and New York Times bestselling author Matt Zoller Seitz presents the complete story behind the film’s conception via interviews with Wes Anderson and Jason Schwartzman and illuminating behind-the-scenes photos, ephemera, storyboards, models, miniatures, and artwork. Contributions from Tom Hanks, Jeffrey Wright, Bryan Cranston, Rupert Friend, Hope Davis, Stephen Park, and the Junior Stargazers themselves provide reflections on the film’s production and insight into the intricately layered characters.

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The Deadline Effect - Christopher Cox

'I love deadlines. I like the whooshing sound they make as they fly by.' So said author Douglas Adams - but what if there was a way of making deadlines work for you and using them to ensure others provide you with what you want when you want it? In Christopher Cox's brilliant new book, he looks at the impact deadlines have on us, and how we can use them to deliver the best results for all parties. Social scientists have revealed that most negotiations run right up to the deadline before a deal is finally struck. What they also discovered was that this deadline effect usually results in a worse deal for both parties. Cox shows you how, instead, the deadline effect can be used to bring about success not failure. The truth is that most of us think of deadlines all wrong. They aren’t immutable laws of nature; they are a game we can play - and win. This book will show you the strategies different workplaces have come up with to do just that. They are the businesses and individuals who are rehabilitating the deadline effect, taking the urgency it provides and jettisoning all the down-to-the-wire nonsense. ... Unknown localization key: "more"

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The First World War - Michael Howard

By the time the First World War ended in 1918, eight million people had died in what had been perhaps the most apocalyptic episode the world had known. This Very Short Introduction provides a concise and insightful history of the ''Great War'', focusing on why it happened, how it was fought, and why it had the consequences it did. It examines the state of Europe in 1914 and the outbreak of war; the onset of attrition and crisis; the role of the US; the collapse of Russia; and the weakening and eventual surrender of the Central Powers. Looking at the historical controversies surrounding the causes and conduct of war, Michael Howard also describes how peace was ultimately made, and the potent legacy of resentment left to Germany. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

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Building the Cycling City - Chris Bruntlett, Melissa Bruntlett

In car-clogged urban areas across the world, the humble bicycle is enjoying a second life as a legitimate form of transportation. City officials are rediscovering it as a multi-pronged (or -spoked) solution to acute, 21st-century problems, including affordability, obesity, congestion, climate change, inequity, and social isolation. As the world’s foremost cycling nation, the Netherlands is the only country where the number of bikes exceeds the number of people, primarily because the Dutch have built a cycling culture accessible to everyone, regardless of age, ability, or economic means. Chris and Melissa Bruntlett share the incredible success of the Netherlands through engaging interviews with local experts and stories of their own delightful experiences riding in five Dutch cities. Building the Cycling City examines the triumphs and challenges of the Dutch while also presenting stories of North American cities already implementing lessons from across the Atlantic. Discover how Dutch cities inspired Atlanta to look at its transit-bike connection in a new way and showed Seattle how to teach its residents to realize the freedom of biking, along with other encouraging examples. Tellingly, the Dutch have two words for people who ride bikes: wielrenner (“wheel runner”) and fietser (“cyclist”), the latter making up the ... Unknown localization key: "more"

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The Secret Messenger - Mandy Robotham

The highly awaited new novel from the internationally bestselling author of The German Midwife (also published as A Woman of War).Venice, 1943The world is at war, and Stella Jilani is leading a double life. By day she works in the lion’s den as a typist for the Reich; by night, she risks her life as a messenger for the Italian resistance. Against all odds, Stella must impart Nazi secrets, smuggle essential supplies and produce an underground newspaper on her beloved typewriter.But when German commander General Breugal becomes suspicious, it seems he will stop at nothing to find the mole, and Stella knows her future could be in jeopardy.London, 2017Years later, Luisa Belmont finds a mysterious old typewriter in her attic. Determined to find out who it belonged to, Luisa delves into the past and uncovers a story of fierce love, unimaginable sacrifice and, ultimately, the worst kind of betrayal…Set between German-occupied 1940s Venice and modern-day London, this is a fascinating tale of the bravery of everyday women in the darkest corners of WWII, for readers of The Tattooist of Auschwitz by Heather Morris.Praise for The Secret Messenger:‘Intriguing, pacy and fascinating.’ Suzanne Goldring, author of My Name is Eva‘Unique, emotional and ... Unknown localization key: "more"

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The Deadline Effect - Christopher Cox

'I love deadlines. I like the whooshing sound they make as they fly by.' So said author Douglas Adams - but what if there was a way of making deadlines work for you and using them to ensure others provide you with what you want when you want it? In Christopher Cox's brilliant new book, he looks at the impact deadlines have on us, and how we can use them to deliver the best results for all parties. Social scientists have revealed that most negotiations run right up to the deadline before a deal is finally struck. What they also discovered was that this deadline effect usually results in a worse deal for both parties. Cox shows you how, instead, the deadline effect can be used to bring about success not failure. The truth is that most of us think of deadlines all wrong. They aren’t immutable laws of nature; they are a game we can play - and win. This book will show you the strategies different workplaces have come up with to do just that. They are the businesses and individuals who are rehabilitating the deadline effect, taking the urgency it provides and jettisoning all the down-to-the-wire nonsense. ... Unknown localization key: "more"

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The People's Peace - Morgan Kenneth O. a kolektiv

The People''s Peace: Britain since 1945 is the first comprehensive study by a professional historian of British history from 1945 to the present day. It examines the transformation of post-war Britain from the planning enthusiasm of 1945 to the rise of New Labour. Its themes include the troubles of the British economy; public criticism of the legitimacy of the state and its instruments of authority; the co-existence of growing personal prosperity with widespread social inequality; and the debates aroused by decolonization, and Britain''s relationship to the Commonwealth, the US and Europe. Changes in cultural life, from the puritanical ''austerity'' of the 1940''s, through the ''permissiveness'' of the 1960s, to the tensions and achievements of recent years are also charted.Using a wide variety of sources, including the records of political parties and the most recently released documents from the Public Records Office, Kenneth Morgan brings the story right up to date and draws comparisons with the post-war history of other nations. This penetrating analysis by a leading twentieth-century historian will prove invaluable to anyone interested in the development of the Britain of today.

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On the Path to Enlightenment - Ricard Matthieu

An anthology of the most inspiring and instructive texts on spiritual enlightenment from great Tibetan masters—handpicked by a best-selling author and Tibetan Buddhist monk Buddhist monk Matthieu Ricard has selected and translated some of the most profound and inspiring teachings from the eight traditions of Tibetan Buddhism. The selected teachings are from the Buddha himself, Nagarjuna, Guru Rinpoche, Atisha, Shantideva, and Asanga; the great masters of the past, Thogme Zangpo, the Fifth Dalai Lama, Milarepa, Longchenpa, and Sakya Pandita; and contemporary masters, including the Fourteenth Dalai Lama and Mingyur Rinpoche. The teachings address such topics as: • The nature of the mind• The foundations of taking refuge, generating altruistic compassion, acquiring merit, and following a teacher• View, meditation, and action• How to remove obstacles and make progress on the Buddhist path Inspired by Dilgo Khyentse Rinpoche, Ricard creates his anthology with Khyentse’s religious philosophy in mind: “When we come to appreciate the depth of the view of the eight great traditions [of Tibetan Buddhism] and also see that they all lead to the same goal without contradicting each other, we think, ‘Only ignorance can lead us to adopt a sectarian view.’”

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Levinas, Ethics, and the Israeli-Palestinian Conflict - Norman K. Swazo

This book engages with the philosophical thought of French-Jewish philosopher Emmanuel Levinas. It studies some of his Talmudic readings and his concern for a Jewish “universal ethics.” It does so in relation to the protracted Israeli-Palestinian conflict and the moral imperatives that apply to the conduct of the State of Israel and the Israeli Defense Forces (IDF) vis-à -vis the Palestinian people. The book not only looks at what Levinas understands about the moral “universality” of the Talmud, but also applies this understanding to the assessment of the IDF military operations ongoing in Gaza since 07 October 2023. In this way, the author makes a distinction between the moral teaching of rabbinic Judaism to which Levinas appeals for its universality (on the one hand) and the ideology of political Zionism (on the other hand) to which Levinas subscribed, hence moral critique of the latter required in view of this moral teaching. A unique contribution, this book will be indispensable to scholars and researchers of European philosophy, Jewish ethics, religious studies, Talmudic studies, and contemporary moral philosophy, as well as those interested in the Israeli-Palestinian conflict.

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Network of Lies - Brian Stelter

Fox News paid almost a billion dollars in legal settlements to bury the contents of this ';essentialgrinding, momentum-building' (The New York Times) account of the network's blatant attempts to manipulate the truth, mislead the public, and influence our electionsfrom the New York Times bestselling author of Hoax.The ongoing criminal trials of Donald Trump are also a trial for the nation he once led. We are undergoing a stress test of American democracy, the rule of law, and the very notion of a shared political reality. Can we achieve accountability for premeditated assaults on democracy and what forms should accountability take? In Network of Lies, New York Times bestselling author Brian Stelter answers these questions by weaving together private texts, unpublished emails, depositions, and other primary sources to tell the chilling story of Trump's alleged conspiracy to steal the 2020 election, and the right-wing media's mission to put him back in office in 2024. Trump couldn't have convinced millions of Americans of the Big Lie without Fox News. From the moment Joe Biden became president-elect in 2020, Fox hosts fueled a fire of misinformation and violence by spreading Trump's tales of election fraud and suppressing the truth. Come January, Sean Hannity ... Unknown localization key: "more"

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The Four Agreements - Don Miguel Ruiz

In The Four Agreements, bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love. • A New York Times bestseller for over a decade. • Over 8.5 million copies sold in the U.S. • Translated into 46 languages worldwide. "This book by don Miguel Ruiz, simple yet so powerful, has made a tremendous difference in how I think and act in every encounter." — Oprah Winfrey "Don Miguel Ruiz’s book is a roadmap to enlightenment and freedom." — Deepak Chopra, Author, The Seven Spiritual Laws of Success "An inspiring book with many great lessons." — Wayne Dyer, Author, Real Magic "In the tradition of Castaneda, Ruiz distills essential Toltec wisdom, expressing with clarity and impeccability what it means for men and women to live as peaceful warriors in the modern world." — Dan Millman, Author, Way of the Peaceful Warrior

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To the Lighthouse - Virginia Woolfová

With To The Lighthouse Virginia Woolf presents us with an examination on perspective and experience, built upon highly autobiographical scenes at a family retreat in the coast of Scotland. The novel deftly employs stream of consciousness and other modernist literary techniques to a strong effect. Our edition brings this classic to a new level with exceptional design and production throughout. As is typical, we offer the reader extensive additional materials on the life and character of Virginia Woolf, featuring also depictions of the colourful Bloomsbury Set, who largely made up her most important social connections.

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