the digital marketing handbook kingsnorth simon

Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.

Objev podobné jako The Digital Marketing Handbook - Kingsnorth Simon

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.

Objev podobné jako Digital Marketing Strategy - Kingsnorth Simon

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Objev podobné jako The Digital Marketing Planner - Annmarie Hanlon

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Escape the nine-to five and learn how to live and work on the road with the latest addition to Lonely Planet''s Handbook series, a practical guide inspiring and motivating people to achieve their goal of travelling more, starting a whole new way of living and creating a flexible work/life balance.Divided into two sections, this informative book firstly explains the practicalities of working on the road, such as income generation, managing career changes, keeping in touch with family and maintaining relationships, what to do with your stuff, overcoming common pre-departure fears, keeping healthy on the road and much more.The second showcases a number of ideal destinations for digital nomads, offering invaluable travel insights and information about the location in question, pros and cons, as well as inspirational tales from digital nomads out on the road. From the palm-fringed beaches of blissful Bali to the bright, neon-lights of dynamic Seoul, aspiring nomads will be inspired to make the move and start a whole new way of living.Written by some of Lonely Planet''s very own nomadic experts, this book is packed with top tips, insights and real life tales on what it''s really like to be working on the road.Chapters throughout include:10 perks ... Unknown localization key: "more"

Objev podobné jako Lonely Planet The Digital Nomad Handbook - Lonely Planet

More than any other academic discipline, literary studies is the creation of print culture. How then can it thrive in the digital era? Early 1990s predictions of the book''s imminent demise presented a simplistic either/or choice between the legacy of moribund print and triumphalist digital technology. Yet we have grown to experience the two media as complexly interdependent and even complementary. Clearly, digital does not kill print. But literary studies in the digital era cannot simply resume business as usual. It is urgently necessary to reconsider the discipline''s founding assumptions in light of digital technology.The digital era prompts a rethinking of literary studies'' object of study, as well as its methods, theories, audiences and pedagogical practices. What counts as literature necessarily shifts in an age of proliferating born-digital texts and do-it-yourself (DIY) online publication. Where should literary studies sit institutionally, and how might it graft contextually-oriented social sciences methods onto its traditionally humanistic mode of textual analysis? Why should literary study continue to marginalize emotional responses to texts when online communities bond via readerly affect? Who is the audience for literary criticism in an age where expertise is routinely challenged yet communication with global book-loving publics has never been technologically ... Unknown localization key: "more"

Objev podobné jako The Digital Future of English - Simone Murray

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

Objev podobné jako Marketing in Web 3.0 - Kingsnorth Simon

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"

Objev podobné jako Dynamic Digital Marketing - Dawn McGruer

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Analytics - Chuck Hemann, Ken Burbary

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awarenessDetermine the best-fit online markets for your unique brandAccess downloadable tools to put ideas into actionMeet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Objev podobné jako Digital Marketing For Dummies - Russ Henneberry, Ryan Deiss

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookÂ’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorÂ’s manual, test bank, and PowerPoint slides.

Objev podobné jako Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan

This comprehensive practitioner guide supports coaches in developing their understanding of digital technologies and how to work in ever-changing digital environments, and shows coaches how to craft their own practices to take advantage of working online.The practice of coaching is undergoing significant change, with technology widely embedded and used in professional coaching services today. Coaching practitioners worldwide are adapting to digital environments, and a host of new technological tools have come into play, from the developments in virtual reality to AI-informed coaching, and from coaching bots to workplace apps. Edited by Jonathan Passmore, Sandra J. Diller, Sam Isaacson, and Maximilian Brantl, this third book in the acclaimed CoachesÂ’ Handbook Series brings together internationally respected coaching experts and practitioners to share the most up-to-date know-how. The book takes you through key technical developments, the critical factors in making digital coaching successful, and how to build a coaching business using these technologies. The book also considers the impacts on the wider industry and concludes with a number of case studies of global coaching organisations and their experiences of using digital techniques, including CoachHub and EZRA.Aimed at coach practitioners, their supervisors, trainers, and student coaches on accreditation programmes or undertaking training for a ... Unknown localization key: "more"

Objev podobné jako The Digital and AI Coaches' Handbook

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Objev podobné jako Principles of Marketing for a Digital Age - Tuten Tracy L.

Modular construction has the potential to improve housing quality, speed up delivery and reduce building costs – so why isn’t everyone doing it? This practical handbook combines real-world advice on designing modular housing with a compelling argument for off-site construction as a means for architects taking a greater role and achieving more influence in their housing projects. Focusing on the benefits as well as the challenges of modular construction, this book illustrates that off-site construction need not act as a design constraint and can in fact provide an opportunity for greater design impact. Richly illustrated with recent case studies and featuring over 100 photographs of exemplar projects, The Modular Housing Handbook provides inspiration as well as timely, practical advice.

Objev podobné jako The Modular Housing Handbook - Rory Bergin, Simon Bayliss

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

Objev podobné jako The Customer-Driven Marketing Handbook - Fab Giovanetti

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Internet počas svojej evolúcie vytvoril niekoľko rôznych komunikačných kanálov, ktoré firmy môžu využívať pre svoju marketingovú komunikáciu. Okrem štandardných displejových formátov môžu byť marketingové správy na internete šírené aj prostredníctvom programatického nákupu, sociálnych sietí, internetových vyhľadávačov, produktových porovnávačov a katalógov, obsahového marketingu, natívnej reklamy, affiliate marketingu, emailovej komunikácie a mnoho ďalších. Široké možnosti komunikačných kanálov navyše disponujú benefitom personalizácie a hypercielenia, ktoré maximalizujú efekt vynaložených investícií na marketingovú komunikáciu. Kniha Digitálny marketing ponúka komlexný pohľad na internetové komunikačné kanály a pomáha čitateľovi identifikovať a manažovať tie najrelevantnejšie pre naplnenie komunikačných a ekonomických potrieb firmy.

Objev podobné jako Digitálny marketing - Martin Kuchta

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Objev podobné jako Digital Marketing for Travel Brands - Andy Headington

Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.

Objev podobné jako Digital Marketing in Practice - Hanne Knight, Lizette Vorster Larsen

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an exploration of ancient Rome and Greece. Expect to be enlightened and enthralled by why “author” comes from the same Latin word as “authority”, and what that tells us about storytelling. Why a segmentation based on Apollo and Dionysus might bring new insight to your comms. And why Socrates found out about cognitive dissonance the hard way. This book brings 2,000-year-old thinking, many of which formed the foundations of our society today, to provide creative and surprising insights into marketing and business today.

Objev podobné jako The Classical Marketing Book - Anthony Tasgal

If you want to be the best, you have to have the right skillset. From strategy, mobile and ecommerce to social media, SEO and PR, THE ULTIMATE MARKETING & PR BOOK is a dynamic collection of tools, techniques, and strategies for success. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises.This is your complete course in modern marketing. ABOUT THE SERIESULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you''re doing.

Objev podobné jako The Ultimate Marketing & PR Book - Nick Smith, Brian Salter, Eric Davies

With contributions from over 80 of the biggest names and rising stars of the field, this Handbook is an essential resource for anyone interested in the contemporary, emerging, and evolving practice of mixed methods research and scholarship. Exploring new and novel applications of existing mixed methods research design practices, the handbook provides comprehensive integration guidance while showcasing how design innovations inspire and contribute to investigating previously under-researched social issues and populations. Through its unique focus on design and the diverse contexts in which mixed methods research is being applied, this Handbook prepares researchers for the changing conditions in which they will conduct studies. Newcomers and seasoned mixed methods researchers alike will find this Handbook a go-to source for tools to think and act ‘complexively’ and creatively in research design. Using accessible language and illustrative examples, this Handbook is written for those with various roles and experience in mixed methods research design. The in-depth discussions led by the interdisciplinary group of 11 internationally renowned editorial section leads project our collective thinking of mixed methods research design into the future across the following six sections: Section 1: Inspiring Diversity and Innovation in Mixed Methods Design Section 2: The Craft of Mixed Methods ... Unknown localization key: "more"

Objev podobné jako The Sage Handbook of Mixed Methods Research Design

A magical life begins at home with this warm and lively introduction to the traditions and practice of kitchen witchcraft. As spiritualists, healers, and herbalists, witches throughout history have developed various methods of healing through potions, spells, and remedies worldwide. Despite their efforts for good, many have suffered from years of persecution, which has led to a general misunderstanding of their craft. The Kitchen Witch Handbook combats that, providing an assortment of magical traditions from a fresh, modern perspective. If you are interested in Wicca and traditional kitchen potions, spells, and rituals, The Kitchen Witch Handbook is the perfect magical reference. This hands-on guide introduces the home-based folk witchcraft that has been practiced for countless generations. Learn to weave your magical intentions into food and cooking and use everyday ingredients for mystical purposes.Brimming with beautiful photography and illustrations, this intriguing and accessible volume offers: Guidance on creating a magical kitchen and kitchen altar100 Recipes and kitchen spells, including a candied lime money spell, rosemary protection cookies, and a lavender simple syrup for clarity and calm Tips on how to incorporate magic and intention into cookingA glossary of correspondences and magical properties for fruits, vegetables, and other ingredients A framework for ... Unknown localization key: "more"

Objev podobné jako The Kitchen Witch Handbook - Aurora Kane

Explore new ways to capture nature in your on-location drawings and paintings through insightful tips and inspiring artwork from 40+ artists from around the world.In The Urban Sketching Handbook Spotlight on Nature, Gail L. Wong and Virginia Heinshare their secrets for getting beyond basic greenery. Presenting a variety of approaches, including detailed examples,quick tips, and “workshop” ideas for practicing the concepts, this book reviews important fundamentals for composition and color and inspires unique treatments and points of view.There is a story to be told about nature wherever we are. Pack this handbook with your art supplies as you set out to tell your own stories of nature, and discover: Different ways you can use nature to compose your story and your sketch, whether nature is the main character, the setting, or a frame for your composition.A variety of approaches to representing the incredible variety of forms, surfaces, and textures we find in nature, including finding shape, proportion, and structure and creating depth.Tips for finding the character of a place with advice on painting water movement, atmosphere and weather, and quality of light.Places to find nature in a city, from a venerable landmark tree to a humble dandelion growing in a ... Unknown localization key: "more"

Objev podobné jako The Urban Sketching Handbook Spotlight on Nature - Gail L. Wong, Virginia Hein

Create a Better World Through the Power of Profit!Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real."Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:Create projects (and products) that accomplish social change, profitability, and cost reduction all at onceGreen your company in ways that save money and make moneyGain enormous positive reputation as a visionary company worth supportingExpand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principlesTurn marketing from a cost to a revenue streamEmbrace abundance and transformation---and stop worrying about market share

Objev podobné jako Guerrilla Marketing to Heal the World - Jay Conrad Levinson, Shel Horowitz

Celebrate the ten-year anniversary of Simon vs. the Homo Sapiens Agenda by #1 New York Times bestselling and Stonewall Honor-winning author Becky Albertalli with this stunning DELUXE LIMITED PAPERBACK EDITION, while supplies last.Sixteen-year-old and not-so-openly gay Simon Spier prefers to save his drama for the school musical. But when an email falls into the wrong hands, his secret is at risk of being thrust into the spotlight. Now Simon is actually being blackmailed: If he doesn't play wingman for class clown Martin, his sexual identity will become everyone's business. Worse, the privacy of Blue, the pen name of the boy he's been emailing with, will be jeopardized.With some messy dynamics emerging in his once tight-knit group of friends and his email correspondence with Blue growing more flirtatious every day, Simon's junior year has suddenly gotten all kinds of complicated.Now change-averse Simon has to find a way to step out of his comfort zone before he's pushed out--without alienating his friends, compromising himself, or fumbling a shot at happiness with the most confusing, adorable guy he's never met.This limited special edition includes gorgeous specs, making the package as beautiful as the read, and features new bonus content from Becky herself, including ... Unknown localization key: "more"

Objev podobné jako Simon Vs. the Homo Sapiens Agenda - Becky Albertalli

Covering more than 100Â techniques and mediums for drawing, painting, and mixed media, The Everything Art Handbook is an all-inclusive, go-to resource for artists of all skill levels. A refreshing, accessible compendium of art materials and techniques, The Everything Art Handbook is the perfect all-inclusive resource for beginning artists wanting to experiment and play with a variety of art mediums and techniques.The Everything Art Handbook is divided into sections focusing on different types of mediums and art concepts. Each section includes a basic overview of the topic, instructions for selecting and working with the right tools and materials, step-by-step sample artwork, and helpful sidebars with advice from professional artists. Expand and refresh your artistic skills with these and more topics: Â Getting started, including how to set up a studio and where to find inspiration Art fundamentals, such as value and light, perspective, and composition Color basics, including complementary colors, primaries, secondaries, and neutrals Drawing techniques for working with graphite, charcoal, colored pencil, pastel, pen and ink, and more Painting techniques for working with oil, acrylic, and watercolor Mixed media tools and techniques, including stamping, encaustics, and textures Using clear, informative explanations for achieving the best results, The Everything Art ... Unknown localization key: "more"

Objev podobné jako The Everything Art Handbook - Walter Foster Creative Team

Published in 1996, Richard Jones''s Garbage Collection was a milestone in the area of automatic memory management. Its widely acclaimed successor, The Garbage Collection Handbook: The Art of Automatic Memory Management, captured the state of the field in 2012. Modern technology developments have made memory management more challenging, interesting and important than ever. This second edition updates the handbook, bringing together a wealth of knowledge gathered by automatic memory management researchers and developers over the past sixty years. The authors compare the most important approaches and state-of-the-art techniques in a single, accessible framework.The book addresses new challenges to garbage collection made by recent advances in hardware and software. It explores the consequences of these changes for designers and implementers of high performance garbage collectors. Along with simple and traditional algorithms, the book covers state-of-the-art parallel, incremental, concurrent and real-time garbage collection. Algorithms and concepts are often described with pseudocode and illustrations.Features of this editionProvides a complete, up-to-date, and authoritative sequel to the 1996 and 2012 booksOffers thorough coverage of parallel, concurrent, and real-time garbage collection algorithmsDiscusses in detail modern, high-performance commercial collectorsExplains some of the trickier aspects of garbage collection, including the interface to the run-time systemOver 90 more pages ... Unknown localization key: "more"

Objev podobné jako The Garbage Collection Handbook - Richard Jones, Antony Hosking, Eliot Moss

“The Pain Project is ironically full of pleasure: on every page is another generous, original insight into this most intimate human subject.”—NAOMI KLEIN, author of Doppelganger“The Pain Project is a beautiful, humane, thoughtful inquiry into the challenge of living with chronic pain and how Stanley and Paradis navigate its impact on their lives. This is a tough subject but a joyful book; it takes on a daunting topic with heart and humor and determination. It’s wonderful.”—SUSAN ORLEAN, author of The Orchid Thief and The Library BookTen years after her husband’s catastrophic injury, author Kara Stanley embarks with him on a journey to understand his chronic pain and find pathways into joy and relief.Kara and her husband, Simon, are at a desperate crossroads. In 2008, Simon fell off a scaffold, causing severe injuries to his brain and spinal cord. He made a remarkable recovery, eventually adjusting to life in a wheelchair and returning to his career as a musician, but he continues to suffer from debilitating pain that is beginning to strip away his selfhood.On the ten-year anniversary of the accident, Kara and Simon decide to confront Simon’s pain head-on by committing to a personal experiment. For one year, they will ... Unknown localization key: "more"

Objev podobné jako The Pain Project - Kara Stanley, Simon Paradis

Kniha - autor Jasper van Woudenberg; Colin O'Flynn, 300 stran, anglicky, brožovaná bez přebalu matná Available at a lower price from other sellers that may not offer free Prime shipping. The Hardware Hacking Handbook takes you deep inside embedded devices to show how different kinds of attacks work, then guides you through each hack on real hardware. Embedded devices are chip-size microcomputers small enough to be included in the structure of the object they control, and they’re everywhere—in phones, cars, credit cards, laptops, medical equipment, even critical infrastructure. This means understanding their security is critical. The Hardware Hacking Handbook takes you deep inside different types of embedded systems, revealing the designs, components, security limits, and reverse-engineering challenges you need to know for executing effective hardware attacks. Written with wit and infused with hands-on lab experiments, this handbook puts you in the role of an...

Objev podobné jako The Hardware Hacking Handbook: Breaking Embedded Security with Hardware Attacks (1593278748)

An unforgettable tribute to the unbreakable bond between a father and sonWhen Simon McDermott first noticed his dad Ted’s sudden flares of temper and fits of forgetfulness, he couldn’t have guessed what lay ahead. Then came the devastating, inevitable diagnosis of Alzheimer’s. The dad Simon knew seemed to be drifting further away, and he had no idea how to reach him.Then, one day in the car, Simon hit play on Ted’s favourite song. And just like that, they were simply two mates driving around Blackburn, singing at the top of their lungs. That moment would change the course of their lives forever.Simon filmed their adventure, uploaded the video to YouTube and woke up to messages, tweets and his phone ringing off the hook. Their carpool karaoke had gone viral all the way across the globe.But a record deal, Pride of Britain Awards, over £130,000 raised for The Alzheimer’s Society and a Top 10 single later, Simon was still losing Ted. That’s when he made a decision. His Dad – the storyteller of his childhood and his best friend – couldn’t tell his own story, so Simon would tell it for him. This is that story.Full of poignant moments, the ups ... Unknown localization key: "more"

Objev podobné jako The Songs That Saved Us - Simon McDermott

An updated edition of this essential practical handbook for all those involved in, or studying, the dynamic field of curating. From pitching your ideas and writing loan requests to working with artists, lenders and art handlers, to writing interpretation material, installing and promoting your exhibition; The Curator's Handbook is the most clear and complete guide yet to the art and practice of curating. An introduction maps the history of curating from its origins in the 17th century to the multifarious roles of the curator today: tastemaker, custodian, interpreter, educator, facilitator, organizer. Adrian George then guides the reader, across thirteen chapters, through the process of curating an exhibition. Each step is described in valuable detail and clear, informative language by this experienced curator, whose text pinpoints the keys to success (as well as which pitfalls to avoid). With advice and tips from a renowned cast of international museum directors and curators – including Daniel Birnbaum, Aric Chen, Elizabeth Ann MacGregor, Hans Ulrich Obrist, Jennifer Russell and Nicholas Serota – this new edition, updated to reflect current concerns in the art world and the latest recommended best practices, remains the essential handbook for all students, museum and gallery professionals, as well as ... Unknown localization key: "more"

Objev podobné jako The Curator's Handbook - Adrian George

Containing more than 1,600 photos and drawings, this magnificent handbook is the definitive guide to the tracks and signs of European animals.The European Animal Tracks Handbook is a comprehensive guide to the art of tracking, offering practical insight into the vast wealth of information that you can read from animal tracks and signs. Detailed descriptions and measurements of footprints and gaits are provided to aid identification, and include life-size or precisely scaled comparison charts of mammalian and bird footprints. In-depth species portraits present the biology, tracks and typical signs of Europe’s mammals. The book also covers the footprints and grazing marks, nests, burrows and other signs of common birds, reptiles, amphibians and invertebrates.Now the standard work in the field, this handbook is an invaluable reference for animal-trackers of all abilities.‘A fascinating book, with an enormous wealth of detailed knowledge, wonderful photos and illustrations.’ Jane Goodall Institute

Objev podobné jako The European Animal Tracks Handbook - Joscha Grolms

In The Urban Sketching Handbook: Drawing Expressive People, urban sketcher and workshop instructor Róisín Curé shows how to make your figures more than just anonymous bystanders by sharing the basics of drawing people on the go as well as how to successfully render poses, faces, and expressions.Following an essential section on proportion, you’ll find tips, tricks, and examples for surmounting the intimidating prospect of capturing ever-shifting subjects, plus techniques for portraying poses accurately and distilling details that convey personality and emotion, whether individually, in small groups, or in crowds.Bring figures and people to life on the page and tell an authentic visual story with The Urban Sketching Handbook: Drawing Expressive People.The Urban Sketching Handbook series offers location artists expert instruction on creative techniques, on-location tips and advice, and an abundance of visual inspiration. These handy references come in a compact, easy-to-carry format—perfect to toss in your backpack or artist’s tote.

Objev podobné jako The Urban Sketching Handbook Drawing Expressive People - Roisin Cure

Described in the New York Times as “an astonishingly clear ‘user’s manual’ that explains our health care system and the policies that will change it,” The Health Care Handbook, by Drs. Elisabeth Askin and Nathan Moore, offers a practical, neutral, and readable overview of the U.S. health care system in a compact, convenient format. The fully revised third edition provides concise coverage on health care delivery, insurance and economics, policy, and reform—all critical components of the system in which health care professionals work. Written in a conversational and accessible tone, this popular, highly regarded handbook serves as a “one stop shop” for essential facts, systems, concepts, and analysis of the U.S. health care system, providing the tools you need to confidently evaluate current health care policy and controversies. Provides essential introductory coverage while also offering depth and focus gained through the authors’ experience over three editions of this best-selling handbook Features framing questions at the start of each chapter to help spur thought and discussion of the topics Contains a new section that synthesizes how multiple issues throughout the book come together in the example of hospital readmissions reduction policy Includes more data visualization such as maps and infographics for ... Unknown localization key: "more"

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Full of practical advice, ideas and inspiration from Lonely Planet''s parents to you, this essential guide gives you the lowdown on the wealth of amazing travel experiences around the world - and how to plan and enjoy them with your family. From navigating air and train travel to approaching unfamiliar meals and a change in routine, The Family Travel Handbook encourages curiosity, exploration and independence. This handy trip planner brings all our expertise together into one useful guide that you can refer to for everything from ideas about exploring the great outdoors to how to pack up everything and take the kids on a round-the-world trip. It''ll help you to explore more confidently and, if you''re willing, take you out of your comfort zone to experience even more remarkable sights and activities.We also include a section of recommendations on the best places to go, whatever sort of trip you''re after - from the top five places for infants, toddlers, tweens and teenagers, and the top five budget destinations, to our favourite family-friendly cruises, wildlife-spotting adventures and beach holidays.Whether your family are experienced jet-setters or unsure where to start taking your kids, we''ll show you how rewarding and memorable opportunities for ... Unknown localization key: "more"

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Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

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The ultimate guide to Real Madrid.The Real Madrid Handbook is an entertaining compendium of fascinating facts, match coverage, stories, personalities and trivia from the biggest club team on the planet.Rab MacWilliam traces the history of Real Madrid from the early 20th century, examining its progress in the domestic cup and league, and analyses the impact that the Republic, the Spanish Civil War and the repressive authoritarian aftermath had on the club. He relates how the stunning success in European football in the mid-1950s to the early 1960s was one of the factors that helped to ease Spain’s integration into Europe and explores the club’s rise to become one of the most skilful and dominant teams in the global game over the last thirty years.Fascinating, informative, irreverent and insightful, The Real Madrid Handbook is the perfect guide to the history of this extraordinary club.

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Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

In The Urban Sketching Handbook: Techniques for Beginners, artist and Urban Sketcher correspondent Suhita Shirodkar shares essential skills for sketching architecture, people, and everyday objects on location.You''ll learn the basics of value, color mixing, and perspective through helpful studies and exercises, whether at home, in studio, and on location. The Urban Sketching Handbook: Techniques for Beginners is perfect for anyone who’s just getting started in this fascinating art form, or who wants to develop their observational and drawing aptitude by reinforcing basic concepts.The Urban Sketching Handbook series offers location artists expert instruction on creative techniques, on-location tips and advice, and an abundance of visual inspiration. These handy references come in a compact, easy-to-carry format—perfect to toss in your backpack or artist’s tote.

Objev podobné jako The Urban Sketching Handbook Techniques for Beginners - Suhita Shirodkar

Principles and farm-tested practices for no-dig market gardening–for healthier, more productive soil!From the host of the popular The No-Till Market Garden Podcast – heard around the world with nearly one million downloads!Discovering how to meet the soil’s needs is the key task for every market gardener. In this comprehensive guide, Farmer Jesse Frost shares all he has learned through experience and experimentation with no-till practices on his home farm and from interviews and visits with highly successful market gardeners in his role as host of The No-Till Market Garden Podcast. The Living Soil Handbook is centred around the three basic principles of no-dig market gardening:Disturb the soil as little as possibleKeep it covered as much as possibleKeep it planted as much as possible.Farmer Jesse then guides readers in applying those principles to their own garden environment, with their own materials, to meet their own goals.Beginning with an exploration of the importance of photosynthesis to living soil, Jesse provides in-depth information on:Turning over bedsUsing compost and mulchPath managementIncorporating biology, maintaining fertilityCover croppingDiversifying plantings through intercroppingProduction methods for seven major cropsThroughout, the book emphasises practical information on all the best tools and practices for growers who want to build their livelihood around ... Unknown localization key: "more"

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Note: You are purchasing a standalone product; MyWritingLabTM does not come packaged with this content. If you would like to purchase both the physical text and MyWritingLab, search for ISBN-10: 0134072928/ ISBN-13: 9780134072920. That package includes ISBN-10: 0321988272 / ISBN-13: 9780321988270 and ISBN-10: 0133954706 / ISBN-13: 9780133954708. MyWritingLab is not a self-paced technology and should only be purchased when required by an instructor. For courses in English Composition. The gold standard of handbooks – unmatched in accuracy, currency, and reliability The Little, Brown Handbook is an essential reference tool and classroom resource designed to help students find the answers they need quickly and easily. While keeping pace with rapid changes in writing and its teaching, it offers the most comprehensive research and documentation available–with grammar coverage that is second to none. With detailed discussions of critical reading, media literacy, academic writing, and argument, as well as writing as a process, writing in the disciplines, and writing beyond the classroom, this handbook addresses writers of varying experience and in varying fields. Also available with MyWritingLabTM This title is also available with MyWritingLab—an online homework, tutorial, and assessment program designed to engage students and improve results. Within its structured environment, students practice ... Unknown localization key: "more"

Objev podobné jako Little, Brown Handbook, The, Global Edition - H. Fowler, Jane Aaron

The Herb Gardening Handbook gives you the know-how of what herbs to buy, what to plant them with, how to use them and even how to make herbs look good, no matter the space available. Beginning with a simple guide of how to get started and the best growing conditions for herbs, The Herb Gardening Handbook is a stylish guide to 12 herb projects that will suit everything from indoor window ledges to balconies and gardens. From the cocktail herb garden, which focuses on the botanicals that will make summer cocktails and drinks all the more fragrant to the Pizza Pantry Garden where readers will grow everything needed to create delicious pizza toppings. There are also projects looking to make a positive impact on the environment, such as the Bee Buffet, which will feature tasty herbs that pollinators will love to be a part of. Using widely accessible herbs as well as suggestions for more interesting varieties and including stunning photography, this book is perfect for gardening beginners, as well as seasoned pros looking to learn some new tips and tricks on how to make the most of herbs.

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Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

A practical guide to all things wood fire, both indoors and out.The Wood Fire Handbook shows you that the soothing effect of dancing flames and glowing embers is a simple pleasure to have in our lives. Understanding everything that underpins the perfect wood fire makes it even more enjoyable. Vincent Thurkettle's handbook is the essential companion and manual. The expert insight and knowledge in this book allow everyone to rediscover the skills of previous generations and savor the delight of a perfect wood fire in all its incarnations.Contents include...Understand which trees make the best firewoodLearn how to split, season, and store woodLay the perfect fireMake an ingenious campfireChoose wood for its scent ...and much much more! This revised edition features updated information on wood-burning stoves, 'clean' wood and other environmental considerations.

Objev podobné jako The Wood Fire Handbook - Vincent Thurkettle

With self-care, mindfulness and mental health being at the forefront of the popular consciousness, taking control of your health has never felt so important. And learning about herbs and how they can treat and heal ailments and conditions is a good place to start.The Herbal Remedy Handbook is a collection of practical remedies for home care. It is an ailment and recipe-led reference for first-aid, simple conditions such as coughs and colds, and helpful self-management techniques for more complex conditions such as anxiety and eczema. From vinegars and tonics, creams and balms to syrups and teas, all the recipes use easily accessible, bought, foraged or grown ingredients for you to create your own herbal healthkit.An indispensable guide for the beginner or the budding herbalist, The Herbal Remedy Handbook is filled with tried-and-tested recipes that will inspire you to make your own remedies.

Objev podobné jako The Herbal Remedy Handbook - Kim Walker, Vicky Chown

Unleash your creativity and learn a whole variety of hand embroidery techniques with Clare Albans from Hello! Hooray!. The Modern Embroidery Handbook is a perfect guide for stitchers of all levels, and is something you’ll want to pick up from your bookshelf to refer to time and again. Inspired by vintage sewing companions, the follow up to Colourful Fun Embroidery contains step-by-step instructions for 72 different hand embroidery stitches, plus a large-scale sampler, alongside 20 brand new projects. Start with the basic ones most commonly found in embroidery designs, before experimenting with stitches for borders and edging, decorative stitches and motifs, as well as textural stitches and knots. The 20 modern projects give you an opportunity to try out all the stitches, and each one includes full step-by-step instructions, beautiful photos, and templates for you to create them yourself at home. The Modern Embroidery Handbook will encourage and inspire you to go beyond the embroidery hoop, get out of your comfort zone and be bold in trying different techniques. If you’ve ever wanted to experiment with watercolours on fabric, stitch unique customised pieces to wear or use in your home, or even to create 3D effects with hand embroidery, then ... Unknown localization key: "more"

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Unlock the secrets to beautifully balanced bonsai with this comprehensive guide. Organized into seven chapters, this handbook serves as an indispensable companion for newbie and experienced bonsai enthusiasts alike.For beginners, Adam shares his heartbreak over the death of his first bonsai, and explains how it spurred him on to ensure the same thing never happened again - plus his top tip for beginners buying their first tree. For more knowledgeable fans, Adam shares tips and techniques to take tree styling to the next level, and ideas for different trees to try growing next.The Happy Bonsai Handbook provides concise and expert solutions, backed up with practical tips, personalized advice, and stunning photography. Illustrations and step-by-step photographic sequences will also ease readers on their journey to becoming successful bonsai parents.Adam McCallion copies the style of his well-loved instructional videos to deliver information in a simplified, upbeat and easy-to-follow manner. This book will be turned to again and again by a bonsai fan as their collection grows and develops. Whether seeking to revive an inherited specimen or to grow a tree from scratch, this book is your ultimate guide to enjoying the mini-tree lifestyle.

Objev podobné jako The Happy Bonsai Handbook - Adam McCallion