direct digital data driven marketing lisa spiller

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Objev podobné jako Direct, Digital & Data-Driven Marketing - Lisa Spiller

NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.

Objev podobné jako Data-Driven Marketing - Mark Jeffery

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

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Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Analytics - Chuck Hemann, Ken Burbary

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookÂ’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorÂ’s manual, test bank, and PowerPoint slides.

Objev podobné jako Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

Data-Driven Decisions: A Practical Toolkit for Library and Information Professionals is a simple, jargon-free guide to using data for decision making in library services. The book walks readers step-by-step through each stage of implementing, reviewing and embedding data-driven decisions in their organisation, providing accessible visualisations, top tips, and downloadable tools to support readers on their data journey. Starting with the absolute basics of using data, the author creates a framework for building skills and knowledge slowly until the reader is comfortable with even complex uses of data. The book begins with an exploration of the foundations of data-driven decisions in libraries including a look at the impact of the current financial climate on resources, theoretical foundations of data collection and analysis, and how this book can be used in practice. The next section takes readers through the data-driven decisions model, providing a guide for understanding and a manual for implementation of the model. Finally, the book provides further perspectives and reading surrounding analysis and implementation of data-driven decisions. This section aims to give supplementary and focused information on different areas of data-driven decisions which can be included in processes once the reader understands the foundation of the book from earlier ... Unknown localization key: "more"

Objev podobné jako Data-Driven Decisions - Amy Stubbing

The bestselling guide for school leaders—updated in a new edition Data-driven instruction is the philosophy that schools should focus on two simple questions: how do you know if are students learning? And when they are not, what do you do about it? Driven by Data 2.0 is a practical guide that answers these questions to empower schools to achieve significant gains in student achievement. Rooted in a proven framework that has been implemented in thousands of schools, the book presents what makes schools successful along with tools to put the framework into place to make data work for your schools: Assess—set the roadmap for learningAnalyze—identify why students struggleAct—teach more effectively what students needBuild the culture—train and develop your staff so that data-driven instruction can thrive If you’re a K – 12 leader, coach, or teacher looking to implement data-driven instruction in your school district, Driven by Data 2.0 has the tools to train your staff: PD materials, videos of exemplar practice and all the resources you need to achieve remarkable results. Â

Objev podobné jako Driven by Data 2.0 - Paul Bambrick-Santoyo

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

Objev podobné jako The Customer-Driven Marketing Handbook - Fab Giovanetti

This is the book that helps managers maximise the business value brought by data to their organisation. Are you eager to unlock the power of data in your organization? In the Financial Times Guide to Data Driven Transformation, Andrea De Mauro and Michele Pacifico provide a comprehensive roadmap for leaders aiming to harness the full potential of data analytics. This guide is designed for top executives, data leaders, and practitioners who are seeking to drive substantial business value and navigate the complex landscape of digital transformation. The book covers key strategies for building data-driven cultures, developing analytics roadmaps, and leveraging artificial intelligence to support decision-making. Through practical insights and real-world examples, the authors show how businesses can unlock value from their data assets, streamline operations, and gain a competitive advantage. Whether you''re at the early stages of your data journey or looking to enhance existing capabilities, this guide offers the tools you need to succeed. Drawing from the extensive experience of both authors, this book is more than a theoretical guide; it''s a hands-on, actionable resource tailored for professionals who want to make data an integral part of their company’s strategy and operational excellence.

Objev podobné jako The Financial Times Guide to Data-Driven Transformation: How to drive substantial business value with data analytics - Andrea De Mauro, Michele Pacifi

As new technologies and data become essential for the delivery of optimal care, nurses will play an increasingly vital role in developing and implementing digital health strategies. This timely book is designed to help you develop proficiency and confidence to lead this digital transformation. Harnessing Digital Technology and Data for Nursing Practice provides comprehensive coverage of the historical, theoretical and practical dimensions of the digital transformation in nursing. It considers a wide range of topics, from person-centred practice and user-centred design to nursing workforce development, evolving nursing practices, and the role of data in improving patient care and research. Expert insights are supported by learning activities and real-life case studies, with application of theory to practice throughout. Aimed at nurses in all settings and working at all professional levels, this book will leave the reader with an appreciation of how an array of digital technologies and data can positively impact nurses’ wellbeing, support and improve your daily practice, and ultimately ensure patient-centred, safe and effective care. Written specifically for nurses and midwives - explains how you can play a central role in shaping the digital future of health careProvides historical, theoretical and practical perspectives - offers a sound base from ... Unknown localization key: "more"

Objev podobné jako Harnessing Digital Technology and Data for Nursing Practice

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

Objev podobné jako Using Creativity and Data in Marketing - Tom Ollerton

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

This book couples data analytics with social behavioural studies and participatory design to derive deeper insights on city dwellers’ present needs and future aspirations, thereby enabling the development of targeted spatial and programmatic interventions for diverse communities.Public housing in Singapore has been regarded internationally as a success story. This book outlines the latest strategies and concepts for addressing the emerging social challenges of the ageing population: shrinking household size, increasingly diverse demographics and widening inequality, and fostering inclusive and resilient neighbourhoods. Adopting an interdisciplinary approach, this book:Outlines an innovative data-driven planning process for housing neighbourhood and community designProvides a framework for planners and designers to synthesise qualitative and quantitative data analysesPresents a comprehensive set of tested urban analytics tools, digital platforms and participatory toolkits used to design and develop community initiatives.A recommended text for students undertaking urban planning, urban design, housing design, architecture, real estate, urban sociology and community design, the book’s strategies for evidence-based neighbourhood designs will also appeal to practitioners and policymakers.

Objev podobné jako Data-Driven Smart Community Design

Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business ... Unknown localization key: "more"

Objev podobné jako Applied Marketing Analytics Using R - Gokhan Yildirim, Raoul V. Kubler

From the “godfather of content marketing”—this completely revised and expanded edition brings marketers fully up to date on the newest content marketing methods and tools, including Web3When Epic Content Marketing was first published eight years ago, content marketing was just starting to pick up speed in the marketing world. Now, this approach—which includes everything from blogging to YouTube videos to social media—is the core of most organizations’ marketing plans.Fully revised and updated, this new edition walks you through the process of developing stories that inform and entertain and compel customers to act, without actually telling them to. In addition to covering all the important social media platforms that have arisen over the past eight years and introducing the “creator economy,” it shows how to update existing content and make new content that performs in strategic ways. Updates include:New content models, structures, and opportunitiesContent entrepreneurship, content mergers and acquisitionsSubscriptions and audience buildingTeam structure, importance of community, DAOs, and creator networksContent options, NFTs, and discord serversMaking data-driven decisions to optimize content performanceDistributed the right way at the right time, epic content is the best way to truly capture the hearts and minds of customers. It''s how to position your business as a ... Unknown localization key: "more"

Objev podobné jako Epic Content Marketing, Second Edition: Break through the Clutter with a Different Story, Get the Most Out of Your Content, and Build a Community in W

Overcome the hurdles to building a data-driven organization with this roadmap to closing the skills gap, investing in the right technology and creating a successful culture.

Objev podobné jako Be Data Driven - Jordan Morrow

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods and offers a plethora of case studies and examples.Now in its fourth edition, this popular and accessible textbook is ideal for use on marketing research courses at diploma, undergraduate, postgraduate and MBA levels. This book has also been written to support The Market Research Society’s Diploma Module: The Principles of Market & Social Research.New to this Edition:- Expanded coverage of qualitative analysis, now with its own dedicated chapter- Fresh material on hot topics such as big data analytics, social media listening and data visualization- Updated content on online surveys, online group discussions and online samples, as well as data protection legislation- Added ''Industry Viewpoint'' features setting out the latest thinking from practitioners on important topics- New author video introductions to each chapter and ''Careers in Marketing Research'' ... Unknown localization key: "more"

Objev podobné jako Marketing Research - Alan J. Wilson

In this era of transition from traditional, people-centric Human Resources (HR) to data-driven and unbiased approaches, this collection not only highlights Artificial Intelligences’s (AI) revolutionary potential but also addresses the challenges and ethical considerations of AI deployment in the workplace.

Objev podobné jako Impact of Artificial Intelligence on Data-Driven Decision Making in HR for Revolutionizing Organizational Growth

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. • New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. • New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. • McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

Objev podobné jako Services Marketing: Integrating Customer Focus Across the Firm ISE - Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Companies have more data at their fingertips than ever before. Yet, studies show that many executives and organizations fail to extract real value from it. Challenging the conventional wisdom of data-driven decision-making, marketing professors and behavioral scientists Bart De Langhe and Stefano Puntoni argue that many analytics efforts flounder because data analyses are disconnected from the decisions to be made. In their important book, they offer a new approach they call decision-driven analytics. Counterintuitively, they argue that the key to making good decisions with data is to start by putting data in the background. Drawing from their own research and teaching, as well as real-world business cases, De Langhe and Puntoni offer four pillars of decision-driven analytics and guide you around common mistakes that have held back many organizations from using data for impact. In Decision-Driven Analytics, you will learn how to: + Avoid common pitfalls in data-driven decision-making; + Close the gap between managers and decision-making on one side, and data scientists and data analytics on the other; + Enhance the impact of data analytics on business outcomes; + Think without data to make better decisions; + Prepare for artificial intelligence's impact on data analytics; and + Evaluate the ... Unknown localization key: "more"

Objev podobné jako Decision-Driven Analytics - Bart De Langhe, Stefano Puntoni

This book provides current and incoming filmmakers with a comprehensive overview of how to create business and marketing plans to prepare their movies for distribution. Nicholas LaRue combines experienced insights into aesthetics and creativity with logical data-driven conclusions to provide an analysis of independent film promotion.The book first presents a view of sales and marketing in the independent film industry, as well as exploring the new digital tools available to filmmakers and tried-and-true methods that have served industry professionals well for years in promoting their films. This is then complemented by a wide array of testimonials from veteran filmmakers (Kevin Smith, Brea Grant, Joe Lynch, Roger Corman, and more) as well as interviews from film festival directors, publicists, film critics, and other industry professionals, who provide insights into working within the independent film industry.Given this diversity of perspective, this text will be an integral resource for new indie filmmakers, as well as those wishing to perfect their craft in whatever facet of independent filmmaking promotion they choose to pursue.

Objev podobné jako Behind the Scenes of Indie Film Marketing - Nicholas LaRue

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

Objev podobné jako Data-Driven Personalization - Zontee Hou

Use data, analytics and metrics to make better HR decisions for your business.

Objev podobné jako Data-Driven HR - Bernard Marr

Seamlessly integrate ethical principles into your AI-driven marketing strategies to ensure sustainable growth and long-term success.

Objev podobné jako Ethical AI in Marketing - Nicole Alexander

We now live in a digital society. New digital technologies have had a profound influence on everyday life, social relations, government, commerce, the economy and the production and dissemination of knowledge. People’s movements in space, their purchasing habits and their online communication with others are now monitored in detail by digital technologies. We are increasingly becoming digital data subjects, whether we like it or not, and whether we choose this or not.The sub-discipline of digital sociology provides a means by which the impact, development and use of these technologies and their incorporation into social worlds, social institutions and concepts of selfhood and embodiment may be investigated, analysed and understood. This book introduces a range of interesting social, cultural and political dimensions of digital society and discusses some of the important debates occurring in research and scholarship on these aspects. It covers the new knowledge economy and big data, reconceptualising research in the digital era, the digitisation of higher education, the diversity of digital use, digital politics and citizen digital engagement, the politics of surveillance, privacy issues, the contribution of digital devices to embodiment and concepts of selfhood and many other topics.Digital Sociology is essential reading not only for students and ... Unknown localization key: "more"

Objev podobné jako Digital Sociology - Deborah Lupton

Crush the Digital SAT with Barron’s—Expert Prep, 1,800+ Questions, Full-Length Tests, and Premium Online Tools Barron’s Digital SAT Premium Study Guide, 2026 is your complete SAT prep solution, trusted by students and educators alike. This fully updated SAT prep book includes everything you need to master the Digital Adaptive SAT—from content review and practice tests to personalized online tools. NEW TO THIS EDITION: STRATEGIES FOR THE DIGITAL ADAPTIVE SAT Get a dedicated guide to navigating the College Board’s new adaptive test format. Learn how to: Use the Bluebook Adaptive Tests effectively Tackle tougher, higher-difficulty questions with confidence Turn test results into a smarter, data-driven study plan ​Leverage built-in tools like the Desmos™ calculator to your advantage TRUSTED EXPERTISE FROM A TOP SAT TUTOR Written by Brian W. Stewart, Princeton graduate, perfect SAT scorer, and veteran tutor with 30,000+ hours of experience. His proven strategies have helped students gain admission to Ivy League schools—and now they’re available to you. COMPLETE REVIEW OF EVERY SECTION Full coverage of Reading and Writing and Math, aligned to the Digital SAT Strategic tips throughout to build critical thinking and test-day confidence Practice questions embedded in every section to reinforce your learning EXPERT PRACTICE FOR UNMATCHED ... Unknown localization key: "more"

Objev podobné jako Digital SAT Study Guide Premium, 2026: 3 Practice Tests + Comprehensive Review + Online Practice - Brian W. Stewart

Prepare to fall in love this Christmas with the ultimate festive romance . . .''A perfect Christmas treat'' MIRANDA DICKINSON''Sprinkled with humour, warmth and, of course, Christmas magic'' CATHY BRAMLEY*WINNER OF THE NOVELICIOUS DEBUT OF THE YEAR AWARD*Claudia is thirty and fearing her romance with long-term love Seth has lost its spark. Determined to rediscover the magic they once had, Claudia and Seth go on their first date in a very long time. But when the night ends in disaster, Claudia suddenly finds herself facing life - and Christmas - alone.But being alone doesn''t mean she has to be miserable. Familiarising herself with long-forgotten exercise regimes and ill-advised sexy underwear, Claudia decides to fill up her Christmas with dates. And with best friends Penny and Nick at her side, a surplus of festive markets, mulled wine and Christmas tunes, Claudia feels ready to face anything life can throw at her. One thing''s for sure, this year Christmas is going to be very different . . .Filled with Christmas sparkle, butterflies-in-your-stomach romance and a LOT of humour, The Twelve Dates of Christmas is the perfect festive romance to settle down with this winter. Perfect for fans of Sarah Morgan, Heidi Swan ... Unknown localization key: "more"

Objev podobné jako The Twelve Dates of Christmas - Lisa Dickenson

Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes. Key features include: updated content with the latest information on AI and a focus on digital business up-to-date information to support your learning around digital transformation New diagrams and business models to develop your understanding of business concepts and customer user journeys reader-frienly and accessible writing style With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

Objev podobné jako Digital Business and E-commerce - Dave Chaffey, Tanya Hemphill, David Edmundson-Bird

Interested in digital technology and its impact on our everyday lives? This multidisciplinary book introduces you to the theories, concepts, and methods you need to research our digital society. Drawing on diverse case studies and examples it gives you everything you need to understand and choose from a range of research designs, and to utilise and critique digital data from a variety of sources. Learn more about:·       How technology shapes our society and how online and offline spaces impact each other ·       Key methodologies and theories used to understand digital societies·       Approaches for studying different voices and communities in online spaces, including digital inequalities. The perfect companion for students and researchers across the social sciences, this book is a fresh, practical introduction to research in the digital age.

Objev podobné jako Researching Digital Society - Harry Dyer

This book presents, for the first time, data analytics for smart infrastructures. The authors draw on over a decadeÂ’s experience working with industry and demonstrating the capabilities of data analytics for infrastructure and asset management. The volume gives data-driven solutions to cover critical capabilities for infrastructure and asset management across three domains: 1) situation awareness 2) predictive analytics and 3) decision support. The reader will gain from various data analytic techniques including anomaly detection, performance evaluation, failure prediction, trend analysis, asset prioritization, smart sensing and real-time/online systems. These data analytic techniques are vital to solving problems in infrastructure and asset management. The reader will benefit from case studies drawn from critical infrastructures such as water management, structural health monitoring and rail networks. This groundbreaking work will be essential reading for those studying and practicing analytics in the context of smart infrastructure.

Objev podobné jako Data Analytics for Smart Infrastructure - Bin Liang, Zhidong Li, Yang Wang, Ting Guo, Hongda Tian, Fang Chen

Tento zadní ochranný kryt z měkkého TPU materiálu chrání Samsung Galaxy S22 5G před poškozením. Kryt má přesné výřezy pro všechny konektory a ovládací prvky, což umožňuje plnohodnotné používání telefonu. Instalace je díky pružnosti materiálu velmi snadná.

• Vysoká odolnost proti poškození při pádu
• Měkký TPU materiál pro snadnou instalaci
• Přesné výřezy pro přístup ke všem konektorům a tlačítkům
• Příjemný povrch, který dobře drží v ruce

Objev podobné jako iSaprio Digital Palms 10 pro Samsung Galaxy S22 5G (digpal10-TPU3-S22-5G)

Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.

Objev podobné jako Marketing Analytics - Wayne L. Winston

What our health data tell American capitalism about our value—and how that controls our lives. Afterlives of Data follows the curious and multiple lives that our data live once they escape our control. Mary F. E. Ebeling's ethnographic investigation shows how information about our health and the debt that we carry becomes biopolitical assets owned by healthcare providers, insurers, commercial data brokers, credit reporting companies, and platforms. By delving into the oceans of data built from everyday medical and debt traumas, Ebeling reveals how data about our lives come to affect our bodies and our life chances and to wholly define us. Investigations into secretive data collection and breaches of privacy by the likes of Cambridge Analytica have piqued concerns among many Americans about exactly what is being done with their data. From credit bureaus and consumer data brokers like Equifax and Experian to the secretive military contractor Palantir, this massive industry has little regulatory oversight for health data and works to actively obscure how it profits from our data. In this book, Ebeling traces the health data—medical information extracted from patients' bodies—that are digitized and repackaged into new data commodities that have afterlives in database lakes and oceans, algorithms, ... Unknown localization key: "more"

Objev podobné jako Afterlives of Data - Mary F.E. Ebeling

Unlock the power of data storytelling to create change Become a Great Data Storyteller: Learn How You Can Drive Change with Data is a transformational journey guided by author and researcher Angelica Lo Duca. This insightful guide challenges the conventional approach to data visualization by emphasizing the creation of compelling data stories. With a focus on understanding the audience's needs, this book offers a unique value proposition: teaching you how to weave raw data into engaging, narrative-driven presentations that can significantly impact decision-making and generate organizational change. The author masterfully demonstrates the process of building a data story, from creating relatable characters with clear objectives to tailoring these narratives for specific audiences. You'll discover your role as a narrative guide, learning how to employ the power of context to make your data-driven stories not just informative but captivating. This book sets itself apart by focusing on the human aspect of data storytelling, ensuring your narratives resonate deeply with your audience. In the book, you'll: Learn to craft engaging data narratives that go beyond charts and graphs, making your presentations memorable and impactfulTailor your data stories to meet the specific needs and interests of your audience, enhancing understanding and engagementPosition yourself ... Unknown localization key: "more"

Objev podobné jako Become a Great Data Storyteller - Angelica Lo Duca

An engaging introduction to data science that emphasizes critical thinking over statistical techniquesAn introduction to data science or statistics shouldn’t involve proving complex theorems or memorizing obscure terms and formulas, but that is exactly what most introductory quantitative textbooks emphasize. In contrast, Thinking Clearly with Data focuses, first and foremost, on critical thinking and conceptual understanding in order to teach students how to be better consumers and analysts of the kinds of quantitative information and arguments that they will encounter throughout their lives. Among much else, the book teaches how to assess whether an observed relationship in data reflects a genuine relationship in the world and, if so, whether it is causal; how to make the most informative comparisons for answering questions; what questions to ask others who are making arguments using quantitative evidence; which statistics are particularly informative or misleading; how quantitative evidence should and shouldn’t influence decision-making; and how to make better decisions by using moral values as well as data. Filled with real-world examples, the book shows how its thinking tools apply to problems in a wide variety of subjects, including elections, civil conflict, crime, terrorism, financial crises, health care, sports, music, and space travel. Above all ... Unknown localization key: "more"

Objev podobné jako Thinking Clearly with Data - Anthony Fowler, Ethan Bueno de Mesquita

For many outside of the scientific community, big data and the forms it takes, such as statistical lists, spreadsheets and graphs, often seem abstract and unintelligible. This book investigates how digital fabrication and traditional making approaches are being used to present data in newly engaging and interesting ways.The first part of the book introduces the basic premise of the data object and the concept of making digital data into a physical form. Contributors cover topics such as biometrics, new technology, the economics of data and open and community uses of data. The second part presents a selection of exemplar forms and contexts for the application of data-objects, such as smart surfaces, smart cities, augmented reality techniques and next generation technical interfaces that blend physical and digital elements.Making Data delivers the importance and likely future prevalence of physical representations of data. It explores the creative methods, processes, theories and cultural histories of making physical representations of information and proposes that the making of data into physical objects is the next important development in the data visualisation phenomenon.

Objev podobné jako Making Data

The past two decades have seen an explosion both in the volume of data we use, and our understanding of its management.However, while techniques and technology for manipulating data have advanced rapidly in this time, the concepts around the value of our data have not. This lack of progress has made it increasingly difficult for organisations to understand the value in their data, the value of their data and how exploit that value. Halo Data proposes a paradigm shift in methodology for organisations to properly appreciate and leverage the value of their data. Written by an author team with many years’ experience in data strategy, management and technology, the book will first review the current state of our understanding of data. This opening will demonstrate the limitations of this status quo, including a discussion on metadata and its limitations, data monetisation and data-driven business models. Following this, the book will present a new concept and framework for understanding and quantifying value in an organisation’s data and a practical methodology for using this in practice.Ideal for data leaders and executives who are looking to leverage the data at their fingertips.

Objev podobné jako Halo Data - Peter Jackson, Caroline Carruthers

"Data Mesh: Principles, patterns, architecture, and strategies for data-driven decision making" introduces Data Mesh which is a macro data architecture pattern designed to harmonize governance with flexibility. This book guides readers through the nuances of Data Mesh topologies, explaining how they can be tailored to meet specific organizational needs while balancing central control with domain-specific autonomy. The book delves into the Data Mesh governance framework, which provides a structured approach to manage and control decentralized data assets effectively. It emphasizes the importance of a well-implemented governance structure that ensures data quality, compliance, and access control across various domains. Additionally, the book outlines robust data cataloging and sharing strategies, enabling organizations to improve data discoverability, usage, and interoperability between cross-functional teams. Securing Data Mesh architectures is another critical focus. The text explores comprehensive security strategies that protect data across different layers of the architecture, ensuring data integrity and protecting against breaches.

Objev podobné jako Data Mesh - Pradeep Menon

Samolepková knížka s motivy Lilo a Stitch obsahuje 16 barevných stran příběhů a 8 stran samolepek. Je určena pro děti od tří let a pomáhá rozvíjet jemnou motoriku a kreativitu. Díky praktickým rozměrům je vhodná i na cesty.

• 16 barevných stran s příběhy pro rozvoj fantazie
• 8 stran samolepek k opakovanému nalepování
• Praktický formát vhodný na cesty (21.5 x 27.5 cm)
• Rozvíjí jemnou motoriku a kreativitu u dětí od 3 let

Objev podobné jako JIRI MODELS a.s. Samolepková knížka Lilo & Stitch

Cestovní hrnek s objemem 850 ml a motivem Lilo a Stitch. Disponuje praktickým uchem pro snadné přenášení. Vhodný pro udržení teploty nápojů na cestách.

• Velký objem 850 ml pro dostatečný nápoj
• Praktické ucho pro snadné přenášení
• Veselý motiv Lilo a Stitch pro fanoušky
• Vhodný pro cestování a každodenní použití

Objev podobné jako Lilo a Stitch cestovní hrnek s uchem

Šestibarevné pero Lilo & Stitch DPL8 umožňuje rychlé přepínání mezi šesti barvami jediným cvaknutím. S veselým designem z populárního Disney světa je vhodné pro děti od 3 let pro psaní i kreslení. Pero je praktickým společníkem do školy, na doma i na cesty.

• Šest výrazných barev na jedno kliknutí
• Veselý design s motivem Lilo & Stitch motivuje děti k tvoření
• Vhodné pro děti od 3 let do školy i na doma
• Praktické jednoklíkové ovládání barev

Objev podobné jako Lilo & Stitch šestibarevné pero DPL8

Plastová láhev s pítkem kombinuje motiv Lilo & Stitch s praktickým designem. Má objem 700 ml a je vhodná pro děti bez věkového omezení. Láhev je určena pro použití doma, ve škole nebo na cestách.

• Hravý design s motivem Lilo & Stitch
• Příjemný soft touch povrch pro pohodlné držení
• Zabudované pítko pro snadné pití na cestách
• Objem 700 ml vhodný pro celodenní použití

Objev podobné jako Lilo & Stitch plastová láhev s pítkem

Povlečení s motivem Lilo a Stitch je vyrobeno z bavlny, která poskytuje pohodlný spánek a dobrou prodyšnost. Souprava obsahuje povlak na polštář 70x90 cm a povlak na přikrývku 140x200 cm, oba s praktickým zipovým uzávěrem. Doporučuje se šetrné praní pro zachování hebkosti a tvaru.

• Kvalitní bavlněný materiál zajišťující pohodlí a snadnou údržbu
• Zipový uzávěr na polštáři i peřině pro rychlé převlékání
• Roztomilý motiv Lilo a Stitch v jemných růžových odstínech

Objev podobné jako Jerry Fabrics Bavlněné povlečení Lilo and Stitch Pink, 140 x 200 cm, 70 x 90 cm

T6 Power je náhradní Li-Ion baterie pro notebooky HP řady 15-ba110. Poskytuje kapacitu 2600 mAh a napětí 14,8 V. Slouží jako plnohodnotná alternativa k původnímu akumulátoru.

• Plná kompatibilita a náhrada za originální baterii
• Kapacita 2600 mAh (38 Wh) pro dlouhý provoz
• Spolehlivý Li-Ion akumulátor s napětím 14,8 V
• Ideální jako záložní zdroj na cesty a dovolenou

Objev podobné jako T6 Power pro Hewlett Packard 15-ba110 serie, Li-Ion, 14,8 V, 2600 mAh (38 Wh), černá (NBHP0109_v67744)

Tato náhradní Li-Ion baterie je kompatibilní s notebooky HP řady 15-bs130. Disponuje kapacitou 2600 mAh a napětím 14,8 V. Slouží jako plnohodnotná náhrada původního akumulátoru.

• Plně nahrazuje původní baterii HP
• Kapacita 2600 mAh (38 Wh) pro delší výdrž
• Kompatibilní s vybranými notebooky HP řady 15-bs130
• Vhodná jako záložní zdroj na cesty

Objev podobné jako T6 Power pro Hewlett Packard 15-bs130 serie, Li-Ion, 14,8 V, 2600 mAh (38 Wh), černá (NBHP0135_v73957)

Náhradní baterie T6 Power pro notebook Lenovo IdeaPad 3 15IML05 81WR. Li-Pol akumulátor s kapacitou 4050 mAh a napětím 7,4 V slouží jako alternativa k originální baterii. Vhodná pro prodloužení výdrže nebo jako záložní zdroj energie.

• Alternativní Li-Pol akumulátor kompatibilní s originálem
• Kapacita 4050 mAh (30 Wh) obnoví výdrž notebooku
• Vhodná jako náhradní nebo druhá baterie na cesty
• Bezpečná náhrada za původní baterii

Objev podobné jako T6 Power pro Lenovo IdeaPad 3 15IML05 81WR, Li-Poly, 7,4 V, 4050 mAh (30 Wh), černá (NBIB0174_v83376)

T6 Power je náhradní Li-Poly baterie pro notebook Lenovo ThinkPad E590 20NC s kapacitou 4050 mAh (45 Wh) a napětím 11,1 V. Slouží jako plně funkční alternativa k originálnímu akumulátoru. Je vhodná pro obnovení výdrže notebooku nebo jako záložní zdroj energie na cestách.

• Alternativní Li-Pol akumulátor plně kompatibilní s originálem
• Kapacita 4050 mAh (45 Wh) a napětí 11,1 V pro obnovení výdrže
• Vhodná jako náhradní nebo druhá baterie na cesty
• Bezpečná náhrada původní baterie s poklesem kapacity

Objev podobné jako T6 Power pro Lenovo ThinkPad E590 20NC, Li-Poly, 11,1 V, 4050 mAh (45 Wh), černá (NBIB0159_v81702)