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Growth Marketing Strategy - Rose Jia
Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.
Objev podobné jako Growth Marketing Strategy - Rose Jia
Marketing Strategy & Management - Diane M. Phillips
Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"
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Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"
Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar
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Marketing Planning & Strategy - John Dawes
We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"
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Marketing Management and Strategy - Phil Stern, Peter Doyle
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
Objev podobné jako Marketing Management and Strategy - Phil Stern, Peter Doyle
Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.
Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins
B2B Content Marketing Strategy - Devin Bramhall
Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.
Objev podobné jako B2B Content Marketing Strategy - Devin Bramhall
Podcasting Marketing Strategy - Ciaran Rogers, Daniel Rowles
Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.
Objev podobné jako Podcasting Marketing Strategy - Ciaran Rogers, Daniel Rowles
Marketing Strategy for the Arts - Bonita M. Kolb
Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization.
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Digital Marketing Strategy - Kingsnorth Simon
Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.
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Marketing Mess to Brand Success - Scott Jeffrey Miller
Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"
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The 1-Page Marketing Plan - Allan Dib
Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"
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Strategic Marketing Planning - Karel Jan Alsem
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"
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Dynamic Digital Marketing - Dawn McGruer
8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"
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Data-First Marketing - Janet Driscoll Miller, Julia Lim
Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"
Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim
Duct Tape Marketing Revised and Updated - John Jantsch
In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"
Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch
Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller
For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.
Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller
Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska
Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.
Objev podobné jako Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska
Marketing and Social Media - Christie Koontz, Lorri Mon
Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,†guides readers through first days on the job of taking over an organization’s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides ... Unknown localization key: "more"
Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon
Sustainable Marketing of Transformative Heritage Tourism
This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided ... Unknown localization key: "more"
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Visual Marketing - Barbara E. Kahn, Elizabeth N. Johnson
As the world accelerates towards the digital realm post-pandemic, it has never been more important for marketers and designers to have a solid understanding of visual marketing and the key principles and concepts behind it.Visual Marketing analyses the post-pandemic digital transformation, including AI, taking place across an increasingly competitive marketing landscape. Against this background, the book utilises proven principles in consumer psychology, marketing, and neuroscience to propose creative and useful visual strategies to increase the effectiveness of marketing efforts, illustrating this with many contemporary real-world examples. Reflecting on observations around the radical disruption in the retail industry in particular, the authors introduce the “Kahn Retailing Success Matrix,” which has successfully guided marketing strategy across many industries. The book also highlights the significant influence of visual and physiological principles on how human observers see and interpret visual stimuli, and how applying these fundamental principles will provide marketers with incredible differential advantage in a customer-centric world. Readers will also gain in-depth understanding of how to use new measurement tools that rely on data analytics; choice and preference behaviour; eye tracking and other measures of attention; memory; and emotions to evaluate strategies and measure success. This innovative and incisive new textbook is a ... Unknown localization key: "more"
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Financial Services Marketing - Roisin Waite, Nigel Waite, Christine Ennew
This fourth edition of Financial Services Marketing firmly reinforces the bookÂ’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the worldÂ’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate.This fully updated and revised edition features:A brand-new chapter devoted to environmental, social and corporate governanceRevised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experienceThe latest regulatory developments for safeguarding the fair treatment of customersNew and improved case studies that showcase best practice from around the worldUpgraded Support Material including new teaching aids and referencesFinancial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.
Objev podobné jako Financial Services Marketing - Roisin Waite, Nigel Waite, Christine Ennew
Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan
This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookÂ’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorÂ’s manual, test bank, and PowerPoint slides.
Objev podobné jako Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan
Global Sport Marketing
Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.
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Cosmetics Marketing - Delphine Horvath, Lindsay Karchin
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Objev podobné jako Cosmetics Marketing - Delphine Horvath, Lindsay Karchin
Big Picture Strategy - Marta Dapena Baron
Develop winning brand strategies by focusing your team on the key strategic choices that drive organizational growth and learning. This book presents a system of six practical choices that articulate exactly how to launch and grow brands. Big Picture Strategy shows readers how limiting and focusing the strategic options available to company stakeholders can unlock previously inaccessible levels of productivity and growth. Strategist, consultant, and author Marta Dapena Barón describes the six key decisions facing organizations and teams today and how to develop a winning strategy by approaching these decisions systematically. The book includes discussions of: The critical choices that leaders must make to define a marketing strategy and to align their teams to be able to execute on itThe four strategies companies use to launch and grow brands successfullyHow to use strategy-integrated metrics to promote continuous learning in organizationsHow to increase communications efficiency in commercial organizations through the use of a common vocabulary to frame customer-based issues Unlike many of its competitors, Big Picture Strategy does not pretend that your organization has unlimited resources or capacity to pursue every area of possible strategic advantage. Instead, the author lays out a systematic and integrated choice-based framework that will drive growth ... Unknown localization key: "more"
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Essential B2B Marketing Strategies - Ibrahim Sirkeci, Pravin Balaraman, Naushaba Chowdhury, Jonathan Liu, Jonathan A.J. Wilson
This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing – the evolution, theories, concepts, and the external environment – that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment. Covering key topics such as the customer journey, branding, value co-creation and servitization, and with a wide range of case studies, this is an essential text for students at both undergraduate and post-graduate level.
Objev podobné jako Essential B2B Marketing Strategies - Ibrahim Sirkeci, Pravin Balaraman, Naushaba Chowdhury, Jonathan Liu, Jonathan A.J. Wilson
Marketing in Web 3.0 - Kingsnorth Simon
Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.
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Edexcel AS/A-level Year 1 Business Student Guide: Theme 1: Marketing and people - Mark Hage
Exam Board: EdexcelLevel: AS/A-levelSubject: BusinessWritten by experienced author Mark Hage, this Student Guide for Business focuses on the key topics of markets and market needs, marketing strategy and managing people.The first section, Content Guidance, summarises content needed for the exams, with knowledge-check questions throughout. The second section, Questions and Answers, provides samples of different questions and student answers with examples of how many marks are available for each question. Students can:- Identify key content for the exams with our concise summary of topics- Find out what examiners are looking for with our Questions and Answers section- Test their knowledge with rapid-fire questions and answers - Avoid common pitfalls with clear definitions and exam tips throughout- Reinforce their learning with bullet-list summaries at the end of each section
Objev podobné jako Edexcel AS/A-level Year 1 Business Student Guide: Theme 1: Marketing and people - Mark Hage
Responsible Marketing - Lola Bakare
Unlock growth by committing to a responsible marketing strategy that aligns your brand's authentic goals with real social impact beyond performative action.
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Tubbz kachnička malá Sonic - Amy Rose
Tubbz kachnička představuje Amy Rose ze hry Sonic v podobě sběratelské figurky o velikosti 5,5 cm. Produkt je určen pro fanoušky franšízy a je vhodný pro děti od 6 let. Jedná se o kompaktní a detailně zpracovaný kus.
- Autentická podoba Amy Rose ze hry Sonic
- Kompaktní velikost 5,5 cm, ideální pro sběratelské účely
- Vhodné pro děti od 6 let, bezpečné a odolné
- Atraktivní design pro fanoušky série Sonic
Objev podobné jako Tubbz kachnička malá Sonic - Amy Rose
Bohemia Sekt Prestige rosé brut
Bohemia Sekt Prestige rosé brut je šumivé víno s jedinečným charakterem. Má šťavnatou chuť a intenzivní aroma. Ideální pro příležitostné oslavy nebo každodenní pití.
- Jedinečný charakter
- Šťavnatá chuť
- Intenzivní aroma
Objev podobné jako Bohemia Sekt Prestige rosé brut
Sada na krmení a přebalování Baby Rose
Sada Baby Rose je hračka pro děti od 3 let obsahující kompletní výbavu pro péči o panenku. Součástí je přebalovací podložka, jídelní souprava a další doplňky uložené v praktické taštičce na zip. Hra podporuje rozvoj jemné motoriky a sociálních dovedností.
- Kompletní sada obsahující vše pro péči o panenku
- Praktická taštička na zip pro snadné uskladnění
- Vhodná pro rozvoj jemné motoriky a sociálních dovedností
- Bezpečný materiál vhodný pro děti od 3 let
Objev podobné jako Sada na krmení a přebalování Baby Rose
Tescoma MANICO Rendlík ROSSO 16 cm 1.3 l
Rendlík Tescoma MANICO ROSSO o průměru 16 cm a objemu 1.3 l je vybaven antiadhezním povlakem, který minimalizuje přilepení potravin. Bezpečnost zajišťuje protiskluzová rukojeť. Doporučuje se pro použití s dalšími produkty řady Manico Rosso.
- Prvotřídní antiadhezní povlak zabraňující přilepení a připálení potravin.
- Masivní protiskluzová rukojeť zajišťující bezpečnou manipulaci.
- Kompatibilita s dalšími produkty z řady Tescoma Manico Rosso, jako je wok nebo pánev.
- Kvalitní provedení pro dlouhou životnost a spolehlivost.
Objev podobné jako Tescoma MANICO Rendlík ROSSO 16 cm 1.3 l
STANLEY All Day Slim Bottle láhev 600 ml Rose Quartz Gloss, 0,6 l
Stanley All Day Slim Bottle je 600ml láhev z recyklované nerezové oceli s vakuovou izolací. Její štíhlý tvar se vejde do držáků na nápoje a batohů, široké hrdlo umožňuje vložení ledu nebo ovoce. Láhev je vodotěsná, lehká (294 g) a vhodná do myčky nádobí.
- Elegantní design v barvě Rose Quartz a štíhlý tvar vhodný do všech držáků.
- Dvojitý uzávěr usnadňuje pití, nalévání i čištění, láhev je 100% těsná.
- Vakuová izolace udrží nápoj studený až 6 hodin, led až 11 hodin.
- Vyrobeno z recyklované nerezové oceli 18/8 a plastu bez BPA, s 25letou zárukou.
Objev podobné jako STANLEY All Day Slim Bottle láhev 600 ml Rose Quartz Gloss, 0,6 l
Alexandre.J The Collector: Rose Oud parfémovaná voda unisex 100 ml
Parfémovaná voda Alexandre.J The Collector: Rose Oud je unisex orientální vůně uvedená v roce 2012. Kombinuje tóny růže, oudu, dřeva a koření s vanilkovo-pižmovým základem. Vhodná je pro celoroční nošení díky své univerzální a nadčasové kompozici.
- Podmanivá orientální vůně s výraznými tóny růže a dřeva
- Krásný flakon a univerzální celoroční nošení
- Luxusní smyslná kompozice s vanilkou, pižmem a ambrou
- Vhodná pro muže i ženy na jakoukoli příležitost
Objev podobné jako Alexandre.J The Collector: Rose Oud parfémovaná voda unisex 100 ml
BOSE Lenses Soprano style Mirrored Rose (855975-0800)
Náhradní polarizovaná skla v zrcadlově růžové barvě pro sluneční brýle Bose Frames Soprano. Umožňují rychlou výměnu a změnu vzhledu brýlí. Poskytují vysokou odolnost a blokují až 99 % UVA a UVB záření.
- Snadná a rychlá výměna během několika sekund
- Vysoká odolnost proti rozbití a UV ochrana 99 %
- Polarizovaná skla pro lepší vidění a nový design
- Kompatibilita s Bose Frames Soprano s reproduktory
Objev podobné jako BOSE Lenses Soprano style Mirrored Rose (855975-0800)
Habánské sklepy Svatovavřinecké Rosé
Toto znamenité rosé vyniká krásnou lososovou růžovou barvou. Jemně ovocná vůní a osvěžující, ovocně šťavnatou chutí. Ideální pro letní dny nebo jako přítelkyně k večeři.
- Krásná lososová růžová barva
- Jemně ovocná vůně
- Osvěžující, ovocně šťavnatá chutí
Objev podobné jako Habánské sklepy Svatovavřinecké Rosé
Freixenet Italian WINE Rosé
Freixenet Rosé je vyrobené z typických odrůd vinné révy oblasti Veneto. Jemná a svěží vůně s plnou chutí červených třešní a jahod. Toto víno je veganské.
- Jemná a svěží vůně
- Plná chuť červených třešní a jahod
- Vegan friendly
Objev podobné jako Freixenet Italian WINE Rosé
Freixenet Cava Rosé extra dry
Freixenet Rosé je španělské růžové víno extra dry s jasnou růžovou barvou a nádhernou vůní. Jeho chuť je svěží a lehká, měkká a přitažlivá.
- Jasně růžová barva s jahodovými tóny
- Nádherná vůně díky nízkým teplotám kvašení
- Svěží a lehká chuť, měkká a přitažlivá
Objev podobné jako Freixenet Cava Rosé extra dry
Bohemia Sekt rosé nealkoholický nápoj sycený
Bohemia Sekt rosé je nealkoholický nápoj s romantickou růžovou barvou a svěží ovocnou chutí. Nápoj má převážně tóny malin, který podtrhuje každého zážitek. Je vhodný pro všechny, kteří hledají harmonicky vyváženou chuť bez alkoholu.
- Svěží ovocná chuť
- Romantická růžová barva
- Převážně tóny malin
Objev podobné jako Bohemia Sekt rosé nealkoholický nápoj sycený
Freixenet French Royal rosé brut
Freixenet French Royal rosé brut je svěží a okouzlující víno s jemnou chutí. Vyrobeno z nejlepších hroznů, dokáže perfektně vyjadřovat středomořský duch Freixenetu. S nezaměnitelnou francouzskou elegancí je toto víno ideální pro každého milovnína kvalitních vín.
- Jemná chuť a svěžest
- Vyrobeno z nejlepších hroznů
- Nezaměnitelná francouzská elegance
Objev podobné jako Freixenet French Royal rosé brut
BerlingerHaus Sous vide tyčový vařič Black Rose
Sous vide tyčový vařič BerlingerHaus Black Rose umožňuje přesnou přípravu jídel v rozmezí 25–95 °C. Má výkon 1200 W, cirkulaci vody 8 l/min a vodotěsnost IPX7. Přístroj je vybaven LED displejem s časovačem a je vhodný pro nádoby 6–15 litrů.
- Přesné nastavení teploty 25–95 °C pro profesionální výsledky
- Výkon 1200 W a rychlá cirkulace vody 8 l/min
- LED displej s časovačem až na 99 hodin 59 minut
- Vodotěsná konstrukce IPX7 a tichý chod
Objev podobné jako BerlingerHaus Sous vide tyčový vařič Black Rose
Banquet Termohrnec s poklicí ROSE 3,5 l, 3,5 l
Termohrnec ROSE 3,5 l s poklicí udržuje teplé pokrmy díky nerezové vložce a izolační PUR pěně. S objemem 3,5 litru je vhodný pro polévky, omáčky nebo přílohy. Design s růžovým dekorem a sklápěcí ucha zajišťují praktičnost a estetický vzhled.
- Nerezová vložka pro udržení teploty pokrmů
- Izolace PUR pěnou mezi stěnami
- Sklápěcí ucha pro snadné přenášení
- Elegantní design s růžovým motivem
Objev podobné jako Banquet Termohrnec s poklicí ROSE 3,5 l, 3,5 l
Makeup Revolution Golden Sugar Rose Gold paleta tvářenek 13 g
Paletka Makeup Revolution Golden Sugar 2 Rose Gold obsahuje 8 vysoce pigmentovaných líčidel pro kompletní úpravu tváře. Umožňuje vytvořit bronzový odstín, rozjasňovač i růžový ruměnec. Textura produktu snadno přilne k pleti a vytváří přirozený vzhled.
- 8 vysoce pigmentovaných líčidel v jedné paletce
- Všestranné použití pro konturování, rozjasnění i růžový ruměnec
- Příjemná textura snadno přilne k pleti pro přirozený vzhled
- Obsahuje odstíny s chladným i teplým podtónem pro různé typy pleti
Objev podobné jako Makeup Revolution Golden Sugar Rose Gold paleta tvářenek 13 g
Mionetto Prosecco Rosé DOC - rozetky, dárkové balení
Mionetto Prosecco Rosé je dárkovým balením, které obsahuje šesti designových rozeteček a růžový prosecco s bohatým ovocným buketem. Tento vinný nápoj osloví svou barvou broskvového květu a dlouhotrvajícím perlením. Ideální dárek pro kamarádky nebo jako přítel pro každodenní pití.
- Šest designových rozeteček pro snadné rozpoznání skleničky
- Růžová barva připomínající broskvový květ a perleť
- Bohatý ovocný buket s výraznými tóny růžového grepu, granátového jablka nebo černého rybízu
Objev podobné jako Mionetto Prosecco Rosé DOC - rozetky, dárkové balení
Mionetto Prosecco Rosé DOC - CHILLER - dárkové balení
Mionetto Prosecco Rosé je nyní dostupné v novém dárkovém balení s chladicím boxem na led. Tento produkt je ideální pro ty, kteří si chtějí dopřát skleničku vychlazeného prosecca přímo na zahradě nebo terase. Nové balení nabízí stylový a praktický design.
- Nové dárkové balení s chladicím boxem na led
- Dopřejte si skleničku vychlazeného prosecca přímo na zahradě nebo terase
- Stylový a praktický design
Objev podobné jako Mionetto Prosecco Rosé DOC - CHILLER - dárkové balení
Bohemia Sekt rosé brut
Bohemia Sekt Rosé brut je sušší růžový sekt s bohatým a dlouhotrvajícím perlením. Jeho kompozice modrých odrůd v cuvée dodává nádhernou lososovou barvu a svěžest s ovocností v vůni.
- Sušší a zároveň dlouhotrvající perlení
- Nádherná lososová barva
- Svěžost a ovocnost v vůni
Objev podobné jako Bohemia Sekt rosé brut
Stanley Krabička Legendary Useful Box 1,35 l Rose Quartz, S
Stanley Legendary Useful Box je úložná krabička z nerezové oceli o objemu 1,35 litru v barvě Rose Quartz. Nabízí prostor pro potraviny nebo drobné předměty s pevným uzavřením pomocí kovových západek. Je stohovatelná, vhodná do myčky a dodává se s 25letou zárukou.
- Klasický retro design z 50. let
- Vyrobena z potravinářské nerezové oceli 18/8 bez BPA
- Bezpečné kovové západky a stohovatelná konstrukce
- Vhodná do myčky a krytá 25letou zárukou
Objev podobné jako Stanley Krabička Legendary Useful Box 1,35 l Rose Quartz, S
Berlinger Haus 10dílná sada nádobí Black Rose Collection
Sada obsahuje tři hrnce s poklicemi, pánev, hlubokou pánev a dvě odkládací podložky. Nádobí je vyrobeno z kovaného hliníku s mramorovým nepřilnavým povrchem a indukčním dnem. Je vhodné pro všechny typy sporáků, včetně indukce, a lze jej používat v troubě.
- TURBO indukční dno zajišťuje rovnoměrné rozložení tepla a úsporu energie až 35 %.
- Třívrstvý mramorový nepřilnavý povrch umožňuje vaření s minimem tuku a snadné čištění.
- Ergonomické měkčené rukojeti a boční madla zůstávají chladná, zvyšují bezpečnost a pohodlí při používání.
- Nádobí je vyrobeno z odolného kovaného hliníku, odolné proti nárazu a deformaci, a je vhodné do trouby do 160 °C.
Objev podobné jako Berlinger Haus 10dílná sada nádobí Black Rose Collection