consumer behavior building marketing strategy ise david mothersbaugh susan bardi kleiser roger best delbert hawkins

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

For courses in Consumer Behavior. Beyond Consumer Behavior: How Buying Habits Shape Identity Solomon's Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as "Dadvertising," "Meerkating," and the "Digital Self" to maintain an edge in the fluid and evolving field of consumer behavior. MyMarketingLab(TM) not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and ... Unknown localization key: "more"

Objev podobné jako Consumer Behavior: Buying, Having, and Being, Global Edition - Michael Solomon

For undergraduate and graduate courses in consumer behavior. Strategic applications for understanding consumer behavior Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

Objev podobné jako Consumer Behavior, Global Edition - Leon G. Schiffman, Joseph Wisenblit

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Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar

Aimed at marketing students and practitioners, this book places less emphasis on theory but, instead, helps readers to understand why their customers are acting in a certain way or why their marketing activities or initiatives are not (or are) working out. The text examines the relevance of consumer behavior in such marketing topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the ideological consumer. Each chapter includes boxes that highlight theory in greater depth; show how the concepts discuss “work” in actual practice; and the relevance of digital and social media marketing. This book will prove useful to those looking for a greater understanding of how consumer behavior provides greater insight about marketing activities. Â

Objev podobné jako Consumer Behavior in Practice - Eugene Y. Chan

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy & Management - Diane M. Phillips

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors'' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.

Objev podobné jako Essentials of Marketing Research ISE - Dana E. Harrison, Robert Bush, Mary Celsi, Joseph Hair, David Ortinau

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Consumer Behavior: Buying, Having, and Being, Global Edition covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we''re all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class. Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.

Objev podobné jako Consumer Behavior, Global Edition - Michael Solomon, Cristel Russell

Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.

Objev podobné jako Growth Marketing Strategy - Rose Jia

Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.

Objev podobné jako B2B Content Marketing Strategy - Devin Bramhall

Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.

Objev podobné jako Podcasting Marketing Strategy - Ciaran Rogers, Daniel Rowles

Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization.

Objev podobné jako Marketing Strategy for the Arts - Bonita M. Kolb

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.

Objev podobné jako Digital Marketing Strategy - Kingsnorth Simon

Piles of Inspiration Everywhere explores the physical space where renowned artist Barkley Hendricks worked and lived. A collaboration between photographer David Katzenstein and Susan Hendricks, this book invites readers into the space Barkely and Susan shared for 35 years, offering readers a bold, detailed study of the artist’s life. The publication takes the reader on a journey into the otherwise publicly inaccessible home and studio of US artist Barkley L. Hendricks, showcasing the environment that both inspired and energised him by means of large double-page spread illustrations. Writings from the artist’s own journals, published alongside the stunning photographs of his personal surroundings, ultimately offer an unprecedented look into this groundbreaking artist’s life and creative process.

Objev podobné jako Barkley L. Hendricks - David Katzenstein, Susan Hendricks

In the current housing climate, more and more people are finding it very difficult to get their foot on the housing ladder. Quite often, when the opportunity to do so arrives, buyers have to settle for second best, having had no say in the design and construction process, just to get a roof over their heads. However, there is another way which does take a lot more effort, and a lot more involvement, but which is ultimately very rewarding. That is self-building your own home. In 2024, the government is providing funding and help to all prospective house builders. A Straightforward Guide to Designing and Building Your Own Home, Revised edition, will guide the reader through all the stages involved in the process of self-building a home, from inception to completion. It will also highlight the increase in building costs in 2024.

Objev podobné jako Designing and Building Your Own Home - Revised Edition 2024 - Paul Marshall, Roger Sproston, Jayne Marshall

Now back in print for the first time since 1969, a stunning novel about childhood, marriage, and divorce by one of the most interesting minds of the twentieth century.Dream and reality overlap in Divorcing, a book in which divorce is not just a question of a broken marriage but names a rift that runs right through the inner and outer worlds of Sophie Blind, its brilliant but desperate protagonist. Can the rift be mended? Perhaps in the form of a novel, one that goes back from present-day New York to Sophie’s childhood in pre–World War II Budapest, that revisits the divorce between her Freudian father and her fickle mother, and finds a place for a host of further tensions and contradictions in her present life. The question that haunts Divorcing, however, is whether any novel can be fleet and bitter and true and light enough to gather up all the darkness of a given life.Susan Taubes’s startlingly original novel was published in 1969 but largely ignored at the time; after the author’s tragic early death, it was forgotten. Its republication presents a chance to discover a splintered, glancing, caustic, and lyrical work by a dazzlingly intense and inventive writer.

Objev podobné jako Divorcing - David Rieff, Susan Taubes

This book in the railway modelling series drills deeper into the tips and techniques that can be utilised by the modern modeller to produce a detailed and cohesive model railway. Through rich and varied imagery from the Market Deeping club, British and international examples, a number of different styles of scenery are covered. Subject chapters include locations from open country to heavy industry. Background and foreground tricks to draw the eye, that difficult to emulate water feature, and composing your scenes as independent units for later inclusion. Use is made of construction examples as varied as a tube station in OO to a farm in N. The basics of plastic stock kit building, adapting a model with a detailing kit, as well as scratch build from spare parts are demonstrated. Whilst 3D printing feels an impossible dream for many, practical ownership and operation of both thermal extrusion and resin based 3D printers is covered. With demonstration examples from the very basic, such as taking existing designs and scaling them for your own requirements on thermal extrusion, through to a worked CAD and highly detailed resin printer output. The overall aim is to stimulate the modeller to commence that tricky project, ... Unknown localization key: "more"

Objev podobné jako Model Building and Super Detailing - David Ashwood

Hudební CD s posmrtným albem Davida Stypky z roku 2021. Album obsahuje 11 skladeb včetně písní Dýchej, Farmářům a O lítání. Jedná se o fyzické vydání na kompaktním disku.

• Posmrtné album z roku 2021 od Davida Stypky
• Obsahuje 11 skladeb včetně hitů Dýchej a Farmářům
• Fyzické CD pro sběratele a fanoušky
• Kvalitní zvukové provedení na CD nosiči

Objev podobné jako Stypka David: Dýchej - CD (3858425)

David Beckham Classic je mužská toaletní voda uvedená na trh v roce 2013. Vůni vytvořil parfumér Aurélio Guichard a kombinuje ovocné tóny gin-limetka s kořeněnými a dřevitými akcenty. Produkt je dodáván v elegantním flakonu odpovídajícím image značky.

• Charismatická vůně inspirovaná osobností Davida Beckhama
• Moderní elegantní flakon odpovídající prémiovému image
• Univerzální ovocně-kořeněná kompozice vhodná pro různé příležitosti
• Dlouhodobě oblíbená vůně na trhu od roku 2013

Objev podobné jako David Beckham Classic toaletní voda pro muže 100 ml

David Beckham Instinct je parfémovaná voda pro muže uvedená na trh v roce 2005. Vůně kombinuje svěží citrusové tóny bergamotu s teplými kořeněnými akcenty kardamomu a zemitým podkladem pačuli. Produkt je dodáván v 50ml elegantním flakonu.

• Svěží fougère vůně s citrusovými tóny
• Elegantní flakon s ikonickým designem
• Dlouhotrvající pocit energie a sebevědomí
• Vhodná pro každodenní nošení

Objev podobné jako David Beckham Instinct parfémovaná voda pro muže 50 ml

Tubbz kachnička představuje Dr. Davida Bowmana z filmu Vesmírná odysea v podobě 9 cm vysoké figurky. Figurka je vyrobena z PVC s detailním provedením oranžového skafandru. Produkt je určen výhradně pro sběratelské účely a není určen k plavání.

• Věrná replika ikonického oranžového skafandru z filmu
• Vysoká kvalita zpracování z PVC materiálu
• Kompaktní velikost 9 cm vhodná do sbírky
• Originální dárek pro fanoušky sci-fi a Kubricka

Objev podobné jako Tubbz kachnička Kubrick Space Odyssey - Dr David Bowman

Třetí díl série z tajemného světa Trombů, kde Edwin a jeho přátelé jsou přeneseni do paralelního světa plného nástrah. Musí překonat nebezpečí pomocí odvahy a důvtipu, aby porazili krále Klamma a zachránili Edwinovu maminku. Kniha má 192 stran a je určena dětem od 10 let.

• Třetí díl populární dobrodružné série
• Ilustrace od Jindry Čapka
• Vhodné pro čtenáře od 10 let
• Vázaná vazba s laminovaným přebalem

Objev podobné jako Kdo krade sny? David Jan Žák

Mini kroužkový blok s tužkou Besties je malý blok o velikosti 8×8 cm s přiloženou tužkou. Je určen pro rychlé zaznamenávání nápadů, kreslení nebo psaní vzkazů. Vhodný je pro děti od 3 let.

• Kompaktní velikost 8×8 cm, ideální pro přenášení
• Součástí je praktická tužka pro okamžité použití
• Roztomilý Besties design, který děti milují
• Vhodné pro rychlé nápady, kresby nebo vzkazy

Objev podobné jako Mini kroužkový blok s tužkou Besties

Sada Bruno Banani Man's Best obsahuje toaletní vodu 30 ml a deodorant 50 ml s odpovídající parfemací. Parfémovaná kosmetika prodlužuje výdrž vůně a vytváří harmonickou péči. Set je vhodný jako dárek a pro každodenní použití.

• Kompletní pánská péče v jednom setu
• Parfémovaná kosmetika prodlužuje výdrž vůně
• Ideální jako praktický dárek pro muže
• Perfektně sladěná každodenní rutina

Objev podobné jako Bruno Banani Man's Best dárková sada pro muže

Sada obsahuje 8 černobílých obrázků o velikosti 20×20 cm a 6 vodových barev. Děti ponoří štětec do vody a vybarví obrázky, které se magicky objeví. Vhodné pro děti od 3 let.

• Snadné použití - stačí namočit štětec do vody
• Bez nepořádku - nepotřebujete klasické barvy
• Rozvíjí kreativitu a jemnou motoriku
• 8 velkých obrázků s oblíbenými postavičkami

Objev podobné jako Malování s vodou Besties

Diář Besties A5 s bezpečnostním zámkem nabízí 60 stránek pro zápisky, nápady nebo tajemství. Je navržen pro děti od 6 let a díky velikosti A5 je vhodný pro malé uživatelky. Zámek zajišťuje ochranu soukromí.

• Zabezpečený zámkem pro soukromí
• 60 stránek pro zápisky a nápady
• Praktická velikost A5 pro děti
• Vhodný pro děti od 6 let

Objev podobné jako Diář se zámečkem Besties A5

Sada obsahuje 25 listů omalovánek s motivy kamarádek a jeden arch samolepek. Samolepky lze použít k dozdobení obrázků dle vlastní fantazie. Produkt je vhodný pro děti od 3 let.

• 25 listů omalovánek s motivy kamarádek
• Přiložený arch samolepek pro kreativní dotvoření
• Vhodné pro děti již od 3 let
• Podporuje rozvoj fantazie a jemné motoriky

Objev podobné jako Omalovánky Besties + samolepky

Propisovací pero Besties kombinuje funkčnost psací potřeby s dekorativním prvkem v podobě třpytivého diamantu. Pero je dostupné v několika barevných variantách a je vhodné pro děti od šesti let. Modrá náplň zajišťuje čitelný a plynulý zápis.

• Třpytivý diamant dodává exkluzivní vzhled
• Elegantní design připomínající šperk
• Pohodlné psaní s modrou náplní
• Více barevných variant k výběru

Objev podobné jako Propisovací pero luxusní s diamantem Besties

Sada obsahuje 12 samolepek s třpytkami a 3D efekty ve dvou různých druzích. Jsou vhodné pro kreativní projekty a dekoraci. Produkt je určen pro děti od 3 let.

• 12 samolepek s třpytkami a 3D efekty
• obsahuje dva různé druhy pro variabilitu
• oživí kreativní projekty a osobní styl
• vhodné pro děti od 3 let

Objev podobné jako Samolepky 3D s třpytkami Besties 12 ks

Kroužkový blok Besties ve formátu A6 obsahuje 60 linkovaných listů. Je vhodný pro psaní, kreslení a poznámky. Díky kompaktní velikosti se snadno přenáší.

• Kompaktní formát A6 – snadno se vejde do batohu nebo kapsy
• 60 linkovaných listů – dostatek místa pro poznámky, nápady i kresby
• Vhodné pro děti od 3 let – bezpečné a přizpůsobené dětským potřebám
• Kroužková vazba – listy se dobře otáčejí a blok zůstává otevřený

Objev podobné jako Kroužkový blok linkovaný Besties A6 60 listů

Barbie Dream Besties Malibu je panenka navržená pro kreativní hru, s dlouhými vlasy a účesovými doplňky ukrytými v natáčkách. Součástí balení jsou módní doplňky jako župan, boty na podpatku a večerní šaty. Hračka je vhodná pro děti od 4 let a podporuje rozvoj stylistických a kadeřnických dovedností.

• Dlouhé vlasy a účesové doplňky schované v natáčkách pro kreativní hru
• Sada módních doplňků včetně županu, bot na podpatku a večerních šatů
• Vhodná pro děti od 4 let, podporuje rozvoj stylistických dovedností

Objev podobné jako Barbie Dream Besties panenka s doplňky - Malibu

Panenka Barbie Dream Besties Daisy Jean představuje hračku s pohyblivými klouby a dlouhými vlasy, která umožňuje kreativní úpravy. Každá panenka má vlastní styl, příběh a doplňky odrážející její charakter. Prodává se samostatně, ale nestojí bez opory a detaily se mohou lišit.

• Pohyblivé klouby pro realistické pózy a hru
• Dlouhé vlasy a stylové doplňky pro kreativní úpravy
• Jedinečný design a příběh každé panenky
• Podporuje rozvoj individuality a fantazie

Objev podobné jako Mattel Barbie dream besties panenka Daisy Jean

A biography of the late spiritual pioneer Dr. David R. Hawkins, or "Doc" as he was known to many of his devotees."This is more than a biography; it’s a heartfelt journey, an invitation to experience his life and witness the extraordinary legacy he left behind." Dr. David R. Hawkins, a man whose existence was a symphony of curiosity, discovery, and transformation, a man, who not only was a brilliant thinker, but a man of deep compassion and love, dedicated to the upliftment of all of humanity. From his discoveries as a science-based psychiatrist to the confirmed reality of his own unique spiritual experiences, David R. Hawkins has gifted us with a treasure trove of insights into the human psyche and consciousness itself, that are as mind-blowing as they are soul-nourishing. He handed us a road map to Truth with his visionary Map of Consciousness®, an extremely useful guide in gaining profound insights into the nature or our existence and purpose on earth. In this book, you will come face to face with the revelations that turned his world upside down and elevated the consciousness of anyone fortunate enough to encounter his work. Let’s begin this journey of Dr. David R. ... Unknown localization key: "more"

Objev podobné jako The Man Who Mapped Consciousness - David R. Hawkins, Susan Hawkins

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"

Objev podobné jako Marketing Planning & Strategy - John Dawes

A simple and accessible exploration of the best-selling author of Letting Go and Power vs. Force, David R. Hawkins, M.D., Ph.D. most famous work, The Map of Consciousness, that will help you to experience healing and transcendence. World-renowned author, psychiatrist, clinician, spiritual teacher, and researcher of consciousness David R. Hawkins shares that we are all born with an energetic frequency within the vast field of consciousness. And with The Map of Consciousness, we can truly understand the total spectrum of human emotions and consciousness. Using a unique muscle-testing method, Dr. David R. Hawkins conducted more than 250,000 calibrations during 20 years of research to define a range of values, attitudes, and emotions that correspond to levels of consciousness. This range of values-along with a logarithmic scale of 1 to 1,000-became the Map of Consciousness, which Dr. David R. Hawkins first wrote about in his best-selling book, Power vs. Force. With the Map, Dr. David R. Hawkins laid out the entire spectrum of consciousness, from the lower levels of Shame, Guilt, Apathy, Fear, Anger, and Pride; to Courage, Acceptance, and Reason; all the way up to the more expanded levels of Love, Ecstasy, Peace, and Enlightenment. These "higher" energy fields are ... Unknown localization key: "more"

Objev podobné jako The Map of Consciousness Explained - David R. Hawkins

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Objev podobné jako Marketing Management and Strategy - Phil Stern, Peter Doyle

Discover a simple, instantaneous technique that differentiates truth from falsehood in a matter of seconds from world-renowned author, psychiatrist, clinician, and spiritual teacher, David R. Hawkins, M.D., Ph.D.Truth vs. Falsehood reveals a path to awaken to your true potential. Only in the last decade has a science of Truth emerged that, for the first time in human history, enables the discernment of truth from falsehood. “As will be discovered, the world is not what it appears to be, nor are its residents the ‘who’ that they presume themselves to be” – David R. Hawkins. In this cutting-edge masterpiece, Dr. David Hawkins shares an instantaneous technique that, like litmus paper, differentiates truth from falsehood in a matter of seconds. Truth and Reality, as Dr. David Hawkins states, have no secrets, and everything that exists now or in the past—even a though—is identifiable and calibratable forever from the omnipresent field of Consciousness itself. Chapters include: Section I: What is Truth? The Science of TruthTruth as Enigma: The Challenge and the StruggleThe Evolution of ConsciousnessThe Essential Structure of TruthManifestation vs. Causality: Creation vs. EvolutionThe Physiology of TruthFact vs. Fiction: Reality and IllusionSection II: Practical ApplicationsSocial Structure and Functional TruthAmericaThe Downside of SocietyProblematic IssuesSection ... Unknown localization key: "more"

Objev podobné jako Truth vs. Falsehood - David R. Hawkins

This groundbreaking bestseller describes a simple and effective way to let go of challenges from world-renowned author, psychiatrist, clinician, spiritual teacher, and researcher of consciousness, David R. Hawkins, M.D., Ph.D.“Letting Go” is a guide to helping to remove the obstacles we all have that keep us from living a more conscious life, it is truly a life-changing book. Many of us have trouble Letting Go in our lives even though it can have profound impact on our life.” —Wayne DyerDuring the many decades of Dr. David Hawkins’, clinical psychiatric practice, the primary aim was to seek the most effective ways to relieve human suffering in all of its many forms. In Letting Go, he shares from his clinical and personal experience that surrender is the surest route to total fulfillment.This motivational book provides a mechanism for letting go of blocks to happiness, love, joy, success, health, and ultimately Enlightenment. The mechanism of surrender that Dr. Hawkins describes can be done in the midst of everyday life. The book is equally useful for all dimensions of human life: physical health, creativity, financial success, emotional healing, vocational fulfillment, relationships, sexuality and spiritual growth.It is an invaluable resource for all professionals who work ... Unknown localization key: "more"

Objev podobné jako Letting Go - David R. Hawkins

A brilliant work that dissolves the barriers between the known and the unknown, science and spirituality, and Enlightenment from world-renowned author, psychiatrist, clinician, and spiritual teacher, David R. Hawkins, M.D., Ph.D.Delve deep into the mysteries of consciousness and the spiritual realm in this classic by Dr. David Hawkins, a leading figure in the field of self-realization and personal development. This groundbreaking work illuminates your path to spiritual growth, awakening, and enlightenment by exploring the intricate mind-body connection and the power of positive thinking.“I consider myself a student of David Hawkins and return to his books and work time and time again. His wisdom deeply resonates with my lived experiences; he is often able to beautifully articulate what I cannot put into words.” – Vex KingThe Eye of the I (which calibrates at 950) is more advanced than Power vs. Force (which calibrates at 850) and brilliantly reveals the very core of the spiritual process critical to the state of Enlightenment. This is the second volume of a trilogy that began with Power vs. Force and came before the third volume entitled I: Reality and Subjectivity.The intrinsic power of the information in this classic will elevate the consciousness of the reader.Included ... Unknown localization key: "more"

Objev podobné jako The Eye of the I - David R. Hawkins

Discover how to transcend the limitations of the ego, relieve suffering, and advance your consciousness in this masterpiece from world-renowned author, psychiatrist, clinician, and spiritual teacher, David R. Hawkins, M.D., Ph.D.The now widely known Map of calibrated levels of Consciousness was presented in Power vs. Force in 1995 and has been translated into all the world’s major languages. This was followed by The Eye of the I (2001), I: Reality and Subjectivity (2003), and Truth vs. Falsehood (2005), which explored the levels of Truth reflected throughout society.Transcending the Levels of Consciousness expands on this work and returns to the exploration of the ego’s expressions and limitations, giving detailed explanations and instructions on how to transcend them.“I consider myself a student of David Hawkins and return to his books and work time and time again. His wisdom deeply resonates with my lived experiences; he is often able to beautifully articulate what I cannot put into words.” – Vex KingAs with the reading of Dr. Hawkins’ previous books, your level of consciousness will advance from exposure to the information itself. This opens up avenues to the relief of suffering, which fulfills the purpose of the work and the intention to facilitate your ... Unknown localization key: "more"

Objev podobné jako Transcending the Levels of Consciousness - David R. Hawkins

Best-selling author and spiritual pioneer Dr. David R. Hawkins offers insights into the illusory nature of existence, and how to realize a state of higher consciousness.In this new book, derived from Dr. David Hawkins’s popular Way to God lecture series, he explores perception and illusion, how the truth becomes distorted, and ultimately, the root of consciousness. In Part One, Dr. Hawkins explains how the ego functions in society and that the world out there is a projection of what is within us. He confirms that everything is happening on its own, and everything is perfect right now. He also discusses quantum mechanics and how what you hold in mind tends to manifest. In addition, he talks about why people don’t change even after hearing spiritual truths and how to alleviate this problem. In Part Two, Dr. Hawkins discusses the time-honored tradition of meditation, which he informs us is our natural state. Instead of covering the numerous styles of meditation, he delves into the essence of the meditation process itself. He talks about how we can obtain the benefits of meditation without going through formal renunciation. Dr. Hawkins explains two valuable ways of meditating, which he experienced himself. He also tells ... Unknown localization key: "more"

Objev podobné jako Beyond Illusion - David R. Hawkins

From the best-selling author and pioneer in the field of consciousness research, David R. Hawkins, M.D., Ph.D., comes the first in a series of six books on finding the way to God. Dr. David R. Hawkins always wanted to add further detail to his best-selling book, Power vs. Force, a book that opened the door to so many new truths, enlightening information, and exciting questions. People asked for more, and Dr. Hawkins realized that consciousness itself continued to grow and evolve. As a spiritual teacher, dedicated to the highest Truth, to God, and to his love for mankind, he decided to create the lecture presentations these books are based on. His lighthearted spirit, wonderful sense of humor, and real-life stories are evident in this book. In it, the core of Dr. Hawkins’ body of work that he later called, “The Pathway of Devotional Non-Duality” is delivered in full. This volume consists of Dr. Hawkins''s finest work from January and February 2002. As you read, you will learn about:· the Map of Consciousness® chart, from 0-1000, and how it came to be · the illusion of causality—the great block to spiritual advancement · transcending the ego through understanding it and re-contextualizing ... Unknown localization key: "more"

Objev podobné jako The Path to Spiritual Advancement - David R. Hawkins

Prepare to step off the ego path onto a more rewarding, fulfilling and service-oriented journey of enlightenment.Praised by Mother Teresa and Dr Wayne Dyer for his breakthrough research and innovative teachings on the human mind, Dr David Hawkins took our understanding of spiritual truth and enlightenment to an entirely new level. A nationally renowned psychiatrist, physician, researcher, spiritual teacher and lecturer, Dr Hawkins was the founding director of the Institute for Spiritual Research Incorporated and the founder of the path of devotional non-duality. During his life, he devoted almost three full decades to understanding the potential of the human spirit. His exhaustive research led to techniques anyone can use to elevate their quality of life. In this book, adapted from Dr Hawkins’ many lectures, interviews and audio programmes, readers will be brought to higher levels of awareness, control and understanding. This book includes 10 volumes of Dr Hawkins’ core teachings that are most beneficial and relevant to today’s world, including his Map of Consciousness® calibration process.The Wisdom of Dr David R. Hawkins also includes one of Dr Hawkins’ last lectures on the most valuable qualities for a spiritual seeker.‘This book is a unique and wonderful resource of teachings from Dr ... Unknown localization key: "more"

Objev podobné jako The Wisdom of Dr. David R. Hawkins - David R. Hawkins

A collection of 365 insightful quotes from best-selling author and consciousness researcher Dr. David R. Hawkins to guide readers on the path to enlightenment.This collection of inspiring quotes from world-renowned consciousness researcher and mystic Dr. David R. Hawkins can help readers elevate their level of consciousness. In doing so, they will explore ways to understand truth, raise their awareness, and find enlightenment and infinite peace.Readers will engage with some of Dr. Hawkins''s most profound insights from his classic works, such as:To best serve the world, seek enlightenment and transcend illusions rather than contribute to them.Success comes about automatically from knowing where to look. Not what to look for, but where to look. We do not look at what we have, nor at what we do, but at what we are. Once we find within ourselves what we''ve been searching for, we won''t have to bother looking "out there."We can''t own that which is great within ourselves unless we learn to recognize it in others.Peace comes with total inner surrender to what is.By continuously letting go, it is possible to stay in that state of freedom. Feelings come and go, and eventually you realize that you are not your feelings, but ... Unknown localization key: "more"

Objev podobné jako Daily Reflections from Dr. David R. Hawkins - David R. Hawkins

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups, and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements, and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others.This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in Luxury Marketing and Luxury Brand Management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing ... Unknown localization key: "more"

Objev podobné jako Luxury Marketing and Brand Strategy - Květa Olšanová, Gina Cook, Marija Zlatic

In this profound book, based on a popular audio program, Dr. David Hawkins gives a primer on his world-famous map of consciousness that will help the reader embark on their own journey to an advanced state of consciousness.Dr. Hawkins’s research is based on a well-established science called kinesiology, which has to do with the testing of an all-or-none muscle response stimulus. A positive stimulus generates a strong muscle response, and a negative stimulus results in a demonstrable weakening of the test muscle. Clinical kinesiological muscle testing as a diagnostic technique has been verified widely over the past 25 years.David Hawkins, M.D., Ph.D, conducted a 29-year study that demonstrated that the human body becomes stronger or weaker depending on a person’s mental state. He created a scale from 1 to 1,000 that mapped human consciousness. Furthermore, he demonstrated that this map can be used as a blueprint to reach higher states of consciousness that can be identified simply by applying a small amount of pressure on an outstretched arm!Not only that, but this simple method has also been demonstrated to be an effective tool for instantly calibrating human consciousness. Dr. Hawkins created a scale of consciousness based on current discoveries in ... Unknown localization key: "more"

Objev podobné jako The Highest Level of Enlightenment - David R. Hawkins

Spiritual teacher and best-selling author of Letting Go offers a thorough explanation of the levels of consciousness.In this book, renowned spiritual teacher Dr. David R. Hawkins offers an in-depth look at each level in the Map of Consciousness®, and how it relates in general to the whole field of consciousness. He also defines what is meant by linear and nonlinear, content and context, as well as the radical state of subjectivity, awareness, and consciousness. The Map of Consciousness® is used to illuminate the understanding of the ego and our programs and how to be free of them. As Dr. Hawkins explains, the Map is not a hierarchy of worthiness but more like a prism that breaks up the light into different colors. Spiritual work is making choices that move us up toward the Light. In the second half of this book, Dr. Hawkins explores: · How to transcend positionalities · Why just hearing certain information can be transformational · That there is no such thing as “nothingness” · The “Progressive Fields of Realization” and the theory of evolution · How to disassemble the ego · The basics of quantum mechanics Throughout, Dr. Hawkins speaks on the emergence of positive spiritual ... Unknown localization key: "more"

Objev podobné jako The Evolution of Consciousness - David R. Hawkins