sustainable marketing of transformative heritage tourism

Sustainable Marketing of Transformative Heritage Tourism

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided ... Unknown localization key: "more"

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Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.

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Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

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Sustainable Marketing - Michelle Carvill, Gemma Butler, Geraint Evans

Shortlisted for the Business Book Awards 2022In the modern age of authenticity and transparency, consumers are no longer content with brands that are dismissive of, or even apathetic to, sustainability. Brands are now expected to convey understanding and concern when it comes to matters such as climate change, carbon footprints and employee welfare. Most importantly of all, they must be genuinely committed to these standpoints – remaining consistent and proactive in their principles. With the rise of more conscious consumers and the belief-driven buyer, organizations ignore sustainability and the spirit of ‘doing good’ at their own peril.From three marketing experts with decades of experience between them, Sustainable Marketing delivers the new benchmark for modern marketing. This book clarifies the importance of the sustainable approach before providing a comprehensive guide to implementing, driving and maintaining these practices in any organization. A must-read for any business leader or marketing executive, this is a unique and fascinating blend of academic research and practical case studies that will kick-start and inspire sustainable initiatives.

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Sustainable Marketing and Customer Value

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

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Sustainable Marketing - Alexis Eyre, Paul Randle

Transform your marketing practice into a force for good by understanding marketing's complicity in the sustainability crisis and learning how to embed sustainable thinking and practice in your day-to-day work.

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The Business of Tourism - Claire Humphreys, J. Christopher Holloway

Tourism as an industry is constantly evolving. Trends and attitudes are susceptible to changes in what people look for in a holiday, which can change within different economic contexts; generational shifts; the political landscape; and most recently, the Covid-19 global pandemic. This popular and comprehensive textbook helps students to not only understand these changes but study them with a critical mindset and historical perspective, desirable for success in assessments. The text also continues to retain its focus on ‘business’ and the operational aspects of tourism, making it especially useful for students considering a career and/or short term placement in the tourism industry. This 12th edition of The Business of Tourism includes updates to take in changes to the tourism industry and consumption behaviours as a result of: Brexit (the UK’s decision to leave the European Union) the pandemic and its impacts on nature; the operation of attractions; event tourism; hotel chains; transport; and governmental support Sustainability and the reduction of the negative impacts caused by tourism Chris Holloway was a former Professor of Tourism Management at the University of the West of England. Claire Humphreys is a former Head of Department and Principal Lecturer at the University of Westminster. Â

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The Power of New Urban Tourism

The Power of New Urban Tourism explores new forms of tourism in urban areas with their social, political, cultural, architectural and economic implications. By investigating various showcases of New Urban Tourism within its social and spatial frames, the book offers insights into power relations and connections between tourism and cityscapes in various socio-spatial settings around the world.Contributors to the volume show how urban space has become a battleground between local residents and visitors, with changing perceptions of tourists as co-users of public and private urban spaces and as influencers of the local economies. This includes different roles of digital platforms as resources for access to the city and touristic opportunities as well as ways to organise and express protest or shifting representations of urban space. With contemporary cases from a wide disciplinary spectrum, the contributors investigate the power of New Urban Tourism in Africa, Asia, the Americas, Europe and Oceania. This focus allows a cross-cultural evaluation of New Urban Tourism and its dynamic, and changing conception transforming and subverting cities and tourism alike.The Power of New Urban Tourism will be of great interest to academics, researchers and students in the fields of cultural studies, sociology, the political sciences, economics, history, ... Unknown localization key: "more"

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Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

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The Future of Dark Tourism

This book offers critical scenarios of dark tourism futures and how our significant dead will be remembered in future visitor economies. It outlines key features of difficult heritage and future cultural trauma and highlights the role of technology, immersive visitor experiences and the thanatological condition of future dark tourism.

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Tourism

Examines how temporality manifests in and impacts tourism in different parts of the world looking at climate, culture and/or structural conditions of the tourism operation. It looks at the reasons and causes for temporality within tourism and how this effects both the industry, the consumer and the environment.Divided into four parts, Tourism: A temporal analysis looks at:* The dimensions and relationships between time and tourism: the causal reasons for seasonality in tourism, links between seasonal variations and visitation and why people travel when they do.* The operational dimensions of temporality: the challenges of ''peak season'' and ''low season'', pricing, planning, managing the labour demands and yield systems.* Strategic responses to temporal variation: the role of temporality/seasonal variation as a policy issue, the role of festivals and events in combatting temporality and the effect of social media.* The End of Temporality?: the rise of ''year-round '' tourism, its enablers and its’ resulting effects both positive nad negative in the industry, the environments and the economy.With contributions from international experts from academia and industry, this text uses case students and vignettes throughout to contextualise the theory and enabling students to have a better understanding in order to critique and question the issues ... Unknown localization key: "more"

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Control, Abuse, Bullying and Family Violence in Tourism Industries - Elisa Zentveld

This book explores the roles that control, abuse, bullying and family violence can play within the tourism system. While it is generally understood that such behaviours are significant issues in society, the correlation between these types of behaviour and tourism has not been assessed in scholarly circles. The volume sets out to explain each of these behaviours within tourism industries using autoethnography as its method. This book reveals the heightened risk of family violence during family events, sporting events and in the tourism system, and explains that risks continue and can even increase after separating from a perpetrator of family violence. This is an important and under-researched area in the tourism and events literature and will be of interest to researchers and practitioners in these fields, as well as family violence, social work, health and law.You can see the author''s blog post about her work here:Â https://channelviewpublications.wordpress.com/2023/03/22/the-dark-side-of-family-tourism/

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Seeking Societal Symbiosis for the Sustainable Use of Materials - Mark Everard

We live in a material world; one with a rising population dependent upon a base of natural resources that is already seriously depleted and declining rapidly. This book considers the societal use of materials, historically, in the less-than-optimal present and aspirationally as a central thread in addressing wider sustainable development challenges. It accounts for linked chemical, physical and socio-economic consequences right through value chains, from raw material extraction through manufacture and use and onwards to post-use.Author Mark Everard proposes that the four principal societal sectors – business, government, civil society organisations and knowledge-providers – though often currently often dissipating effort by working antagonistically, can optimally work symbiotically around co-created and consensual long-term sustainability goals to accelerate necessary progress. Practical examples of ‘baby steps’ towards constructive collaboration within and between societal sectors are recognised, and lessons are drawn for how they can shape more committed and intentional collaboration for sustainable development.Seeking Societal Symbiosis touches upon many aspects of science from chemistry, chemical engineering and material science, through to construction/built environment, sustainability, regulatory science, resources economics and social science. It will be valuable reading for industry managers and executives, the European Commission and MEPs, national regulators and legislators, university students and lecturers, ... Unknown localization key: "more"

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Marketing and Sustainability - Anders, Ph.D. Parment, Pia A. Albinsson, Mikael Ottosson, Hugo Guyader

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s. Videos introducing each chapter’s content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service ... Unknown localization key: "more"

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Multicultural Mankind: An Exploration of Portugal’s Worldwide Archaeological and Cultural Heritage

How is Portuguese archaeological cultural Heritage reflected today as traces of its colonial expansion through the World? The sadly departed scholar Ana Rosa Cruz formed the idea for this volume and together with Marco Valente gathered the contributions of 25 colleagues from a wide variety of countries: Brazil, Cape Verde Islands, China, India, Japan, Mexico, Morocco, Namibia, Portugal, Saint Thomas & Prince Islands and Spain. The chapters are presented in bilingually, with articles in French, Hindu, Japanese, Mandarin, Portuguese and Spanish alongside English translation. Topics with a European context include the comparisons that might be established between Islamic medieval communities in Mertola and yumanos from Baja California in Mexico; narratives from the Islands communities of Azores, Madeira, Cape Verde, Japan, Saint Thomas and Prince and the Spice Islands; and Olivenza as a symbol of multiculturalism. African topics include Kenya''s Luso-Asian ties, Mbanza Kongo; the evolution of Moroccan heritage; the future for Mozambican Archaeology; and Namibia''s rich maritime past. Coverage of South America includes an exploration of the decolonization of Brazilian artifacts from the shores towards inland, while Asia is the focus of chapters on the continuity of Portuguese presence in India; protection of Macao''s rich archaeological heritage; and Portuguese influences ... Unknown localization key: "more"

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Entrepreneurship in Hospitality and Tourism

•Discusses the social and cultural dimensions of entrepreneurship; •Includes case studies from a wide range of Hospitality and Tourism sectors; •Industry perspectives and examples included to contextualise the theory.Entrepreneurship in Hospitality and Tourism: a global perspective second edition provides a new and definitive overview of the vital role and effective practice of entrepreneurship in one of the most dynamic industry sectors in the world. The highly qualified international team of contributors ensures a global perspective. The editors clearly outline the key theoretical perspectives and go on to cover the various types of entrepreneurship. Fully informed by the latest research, it incorporates: •different country contexts; •the social and cultural dimensions of entrepreneurship; •case studies from a wide range of Hospitality and Tourism sectors; •Industry perspectives and examples included.

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Hospitality Marketing - David Bowie, Buttle Francis, Dogan Gursoy

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketingNew extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experienceUpdated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram contentNew/updated international case studies including many more from Asian and African destinationsThis book is written specifically ... Unknown localization key: "more"

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Greener Marketing - John Grant

***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need ... Unknown localization key: "more"

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Marketing - Michael Solomon, Greg Marshall, Bradley Barnes, Wendy Tabrizi, Vincent-Wayne Mitchell, Elnora Stuart

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

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Sustainable Materials without the hot air - Jonathan Cullen, Julian Allwood

Now in its second edition, Sustainable Materials shows how we can greatly reduce the amount of material demanded and used in manufacturing, while still meeting everyone''s needs.Materials, transformed from natural resources into the buildings, equipment, vehicles and goods that underpin our remarkable lifestyle, are made with amazing efficiency. But our growing demand is not sustainable. Production of just five materials – steel, aluminium, paper, plastics and cement – accounts for 55% of industrial emissions, and demand for materials will double by 2050. Can we continue to live well but use less materials? So far people have considered the problem with only one eye open, hoping for a magic solution (such as carbon capture and storage). But with both eyes open we have a whole new set of options. Rather than making more materials, we can use them more wisely – with less material, keeping them for longer, re-using their parts and more. These options make a huge difference: we really could set up our children with a more sustainable life, without compromising our own. Sustainable Materials faces up to the impacts of making materials in the 21st century. Drawing on their experiences working with innovative materials as well as the ... Unknown localization key: "more"

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Can Marketing Save the Planet? - Michelle Carvill, Gemma Butler

An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.

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MARKETING FOR SMALL AND MEDIUM ENTERPRISES

Audiokniha MP3 Vladimir John, čte Wendy Lloyd, Rupert Degas Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to bring more profit, but they are taking a heavy cut from the profit instead. It is quite simple, really. You just need to know how. And the e-book focused on marketing will help entrepreneurs to do just that.

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MARKETING FOR SMALL AND MEDIUM ENTERPRISES - Vladimír John - audiokniha

Audiokniha: Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to bring more profit, but they are taking a heavy cut from the profit instead. It is quite simple, really. You just need to know how. And the e-book focused on marketing will help entrepreneurs to do just that.

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Sustainable Marine Resource Utilization in China - Malin Song, Xiongfeng Pan, Xianyou Pan

Sustainable Marine Resource Utilization in China: A Comprehensive Evaluation thoroughly analyzes the basic conditions and status quo of the sustainable utilization of Chinese marine resources and its effects on economic and social development. This book constructs evaluation models for marine ecological carrying capacity, marine resource utilization benefits, and management levels with the application of many methods, including the super efficiency model, ecological footprint model, entropy method and system dynamics. The principles and practical experiences of the sustainable utilization of Chinese marine resources are also summed up. This book provides a needed resource for university professors, students and researchers interested in the management of marine resources and the environment, and particularly those who are concerned with China's marine development.

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Sustainable Design from Vision to Action

This book offers a comprehensive guide to the sustainable design of products, services, or related systems. It goes beyond concept explanations to provide you with practical instructions on how to apply the tools and methods to your own designs.The world is finally waking up to the necessity of sustainability, especially in the design and engineering of all the physical products we spend every day surrounded by. This innovative textbook not only provides a thorough understanding of the high-level values and goals of sustainable design, but also gives readers actionable step-by-step guides for how to implement them on the ground, in daily practice. This includes quick reference tables and other resources for practical design, with lists of sources for greater depth. The activities can be used by designers and engineers, in classrooms, or in industry. The book focuses primarily on physical product development, but also applies to services, systems, and digital products. It includes a thorough range of quantitative and qualitative methods across the whole product life cycle, including material choice, energy use, systems thinking, design for recycling, user behavior change, business models, equity and inclusion, and more. The book aims to change your design practice to help build a world ... Unknown localization key: "more"

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Making Intangible Heritage - Valdimar Hafstein

In Making Intangible Heritage, Valdimar Tr. Hafstein—folklorist and official delegate to UNESCO—tells the story of UNESCO's Intangible Heritage Convention. In the ethnographic tradition, Hafstein peers underneath the official account, revealing the context important for understanding UNESCO as an organization, the concept of intangible heritage, and the global impact of both. Looking beyond official narratives of compromise and solidarity, this book invites readers to witness the diplomatic jostling behind the curtains, the making and breaking of alliances, and the confrontation and resistance, all of which marked the path towards agreement and shaped the convention and the concept. Various stories circulate within UNESCO about the origins of intangible heritage. Bringing the sensibilities of a folklorist to these narratives, Hafstein explores how they help imagine coherence, conjure up contrast, and provide charters for action in the United Nations and on the ground. Examining the international organization of UNESCO through an ethnographic lens, Hafstein demonstrates how concepts that are central to the discipline of folklore gain force and traction outside of the academic field and go to work in the world, ultimately shaping people's understanding of their own practices and the practices themselves. From the cultural space of the Jemaa el-Fna marketplace in Marrakech ... Unknown localization key: "more"

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Fake Heritage - John Darlington

The first survey of the many redesigned and imitation historical landmarks and objects that dot the globe“John Darlington shows . . . it is not just written history that is malleable; it is also history on the ground, heritage in brick and stone, wood and metal.”—Simon Jenkins, Times Literary Supplement What happens when the past—or, more specifically, a piece of cultural heritage—is fabricated? From 50 replica Eiffel Towers located around the world to Saddam Hussein’s reconstructions of ancient cities, examples of forged heritage are widespread. Some are easy to dismiss as blatant frauds (the Piltdown Man), while others adhere to honest copying or respectful homage (the Parthenon in Nashville, Tennessee). This compelling book examines copies of historic buildings, faux archaeological sites, and other false artifacts, using them to explore the ethics and consequences of reconstructing the past; it also tackles the issues involved with faithful, “above-board” re-creations of ancient landmarks.  John Darlington probes questions of historical authenticity, seeking the lessons that lurk when history is twisted to tell an untrue story. Amplified by stunning images, the narrative underscores how the issue of duplicating heritage is both intriguing and incredibly complex, especially in the twenty-first century—as communication and technology flourish, ... Unknown localization key: "more"

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Transformative Teaching and Learning in Further Education - Tom Rob Smith, Vicky Duckworth

Based on the Transforming Lives research project, this book explores the transformative power of further education. Outlining a critical approach to educational research and practice, the book draws on the testimonies of students and teachers to construct a model of transformative teaching and learning.

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Designing Sustainable Futures - Joseph Press, Manuela Celi

We are in a decisive decade that demands more inspired and informed practitioners who can use positive futures to rebalance the present. The book you hold seeks to be a thought‑provoking approach to imagine, create, and lead the journey to a more sustainable world – where a spectrum of choices, including regenerative practices, await conscientious citizens, companies, and communities.With this objective, and to help reverse the megatrends of economic disparity, social injustice, and climate change, the Institute for the Future (IFTF) and the Design Department of the Politecnico di Milano came together to prototype an approach to prepare all practitioners who seek to leverage the future to infuse our present with more impact and agency.Guided by global experts and inspired by a growing network of future‑makers, the authors share essential insights from this emerging landscape, offering thought‑provoking theory, innovative experiments, real‑world experiences, and practitioner stories. We draw insight and inspiration from many contemporary theories and practices, including strategic foresight, experiential futures, speculative design, design fiction, systems design, participatory design, and transformative leadership, and an emerging entry with genAI‑augmented design.Regardless of whether you have a design or management background, or want to create a for‑profit or non‑profit, this book enables professionals ... Unknown localization key: "more"

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GAP HERITAGE LOGO Chlapecké tepláky, tmavě modrá, velikost

Chlapecké teplákové kalhoty GAP HERITAGE LOGO v tmavě modré barvě nabízejí pohodlný střih. Jsou vhodné pro běhání a sportovní aktivity. Na nohavici je umístěno decentní logo značky.

  • Pohodlný střih ideální pro aktivní pohyb
  • Decentní logo značky na nohavici
  • Jednoduchý a univerzální design
  • Vhodné pro běhání a hry na hřišti

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Historical and Philosophical Issues in the Conservation of Cultural Heritage - . Price

This volume provides a collection of texts on the conservation of art and architecture. Aimed at students of art history as well as conservation, the book consists of 46 texts in which art historians raise questions such as when to restore, what to preserve and how to maintain aesthetic character.

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Bburago 1:32 Ford GT 2019 No.9 Heritage Edition

Model Bburago Ford GT 2019 No.9 Heritage Edition v měřítku 1:32 je sběratelský předmět s kovovou karosérií a kvalitním potiskem. Dodává se na plastovém podstavci v unikátním balení. Je vhodný pro děti od 6 let díky odolné konstrukci.

  • Kvalitní detailní zpracování s kovovou karosérií
  • Příznivá cena pro sběratelské modely
  • Autentický tampónový potisk kvalitní barvou
  • Vhodné pro děti od 6 let jako edukativní hračka

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Maisto HD - Motocykl - 1999 FLSTS Heritage Softail® Springer™, matně černá, 1 : 18

Model motocyklu Maisto HD představuje věrnou kopii Harley-Davidson FLSTS Heritage Softail Springer z roku 1999 v měřítku 1:18. Obsahuje funkční prvky jako otočná řídítka a odpružené zadní kolo. Je vhodný pro sběratele i jako hračka pro děti od 6 let.

  • Věrná replika skutečného motocyklu Harley-Davidson 1999 FLSTS Heritage Softail Springer
  • Funkční prvky: otočná řídítka a odpružené zadní kolo
  • Vhodné pro sběratele i děti od 6 let
  • Kvalitní zpracování v měřítku 1:18

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Gibson Les Paul Studio Heritage Cherry Sunburst

Gibson Les Paul Studio Heritage Cherry Sunburst je elektrická kytara kombinující esenciální design Les Paul s prvky pro aktivní hráče. Disponuje odlehčeným tělem, push/pull humbuckery a kombinací mahagonového těla s javorovým topem. Je určena především pro pódium a studiové nahrávání.

  • Odlehčené tělo pro pohodlné hraní
  • Push/pull humbuckery pro univerzální zvuk
  • Kombinace mahagonového těla a javorového topu
  • Cenově dostupnější než vyšší modely Les Paul

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GAP V-PRINTED HERITAGE LOGO PO Pánská mikina, hnědá, velikost

Pánská mikina GAP z měkkého fleecu s volným rovný střihem a spadlými rameny. Vybavena kapucí, přední kapsou a výrazným logem na hrudi. Žebrované manžety a dlouhé rukávy zajišťují dobrý střih a zateplení.

  • Měkký fleecový materiál příjemný na dotek
  • Volný rovný střih se spadlými rameny pro pohodlí
  • Praktická kapuce a prostorná přední kapsa
  • Výrazné logo GAP na hrudi pro stylový vzhled

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GAP V-BAS HERITAGE FZ Dívčí mikina, šedá, velikost

Dívčí mikina GAP V-BAS HERITAGE FZ kombinuje udržitelný materiál s pohodlným fleecem. Praktické detaily jako zip, klokaní kapsy a pružné lemování zajišťují funkčnost a dobré padnutí. Vhodná je pro každodenní nošení v různých situacích.

  • Vyrobena z recyklovaného polyesteru pro udržitelnost
  • Měkký fleece pro maximální pohodlí
  • Praktické klokaní kapsy a zapínání na zip
  • Elastický lem a manžety pro perfektní padnutí

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GAP V-HERITAGE LOGO JOGGER SNL Pánské sportovní tepláky, tmavě zelená, velikost

Pánské sportovní tepláky GAP V-HERITAGE LOGO JOGGER SNL v tmavě zelené barvě jsou navrženy pro celodenní nošení. Kombinují pohodlný volný střih s elastickými detaily a praktickými kapsami. Materiál obsahuje bavlnu a recyklovaný polyester.

  • Elastický pas se stahovací šňůrkou pro dokonalé přizpůsobení
  • Měkký materiál z bavlny a recyklovaného polyesteru příjemný na pokožku
  • Volnější střih přes boky a stehna pro maximální pohodlí při pohybu
  • Praktické kapsy pro uložení drobností

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From the Agriculture Course to Sustainable Farming - Ueli Hurter, Rudi Bind

A fascinating exploration of the growth of the biodynamic movement over the last century from esteemed experts in the field.Today, biodynamic agriculture is practiced in more than 50 countries worldwide and offers a way of growing high-quality produce through the sustainable cultivation of soil, plants and animals. But where did it begin and how did it come to have such an impact?In this fascinating book, Ueli Hurter and Rudi Bind trace the history and development of the biodynamic movement over a century. They examine the roots of the movement in the Agriculture Course given by Rudolf Steiner in 1924, providing a clear overview of the course''s key themes and ideas; they also include reflections from the course participants.The authors describe initiatives that have arisen from biodynamics, such as community-supported agriculture and the creation of seed banks, as well as the influence it has had on the wider organic movement, regenerative farming and the campaign against chemical pesticides and fertilizers. They also include contemporary examples that demonstrate how biodynamics is helping individuals and communities around the world to thrive, including in Egypt, Brazil, Argentina, Spain and India.This book will be of interest to anyone who wants to understand the origins of ... Unknown localization key: "more"

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Bedtime Stories for Worried Liberals - Stuart Heritage

Anxious? Angry? Waking up in the middle of the night to worry about plastic pollution, Brexit and why everything seems to be so horrible all the time? Thumb sore from scrolling through the Guardian news app, even though it makes you want to cry? Us too.But help is here, in the shape of Stuart Heritage''s hilarious Bedtime Stories for Worried Liberals. Put down your phone, log off Twitter, and let yourself be lulled to sleep by stories from a world where Brexit disappears in a puff of smoke, Waitrose is free, and Fairy Godmothers look a lot like Barack Obama.Including: The Three Liberal Pigs; Jack and the Sustainably Produced Meat Substitute Stalk; and The Night Before Brexmas; The Very Trendy Caterpillar; Trumplestiltskin; Camerella.

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Heritage Language Program Direction - Sara M. Beaudrie, Sergio Loza

This innovative text presents an introduction to different facets of building and leading language education programs at the university level to meet the needs of students who are minority speakers of a heritage language (HL) – also known as community or home languages.Providing a unique synthesis of theory and empirical research, Sara Beaudrie and Sergio Loza authoritatively illustrate and guide the reader through the main issues that program directors face from the early stage of program conceptualization and creation through later stages of program management and evaluation. The book keys in on the diverse considerations and skills involved in this leadership work – including advocacy and fund-raising, placement, curriculum development and assessment, teacher preparation and student advocacy – and offers an array of practical advice and pedagogical features.This is an invaluable resource for advanced students and scholars of applied linguistics and education, as well as future and current language program administrators in institutions of higher education, for understanding the benefits of specialized HL courses, for blazing a trail in future research in this domain, and for forging a path to solidified institutional recognition and support for HL education.

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A Short History of London - Jenkins Simon

LONDON: a settlement founded by the Romans, occupied by the Saxons, conquered by the Danes and ruled by the Normans. This changeful place became a medieval maze of alleys and courtyards, later to be chequered with grand estates of Georgian splendour. It swelled with industry and became the centre of the largest empire in history. And having risen from the rubble of the Blitz, it is now one of the greatest cities in the world.From the prehistoric occupants of the Thames Valley to the preoccupied commuters of today, Simon Jenkins brings together the key events, individuals and trends in London''s history to create a matchless portrait of the capital. He masterfully explains the battles that determined how London was conceived and built - and especially the perennial conflict between money and power.Based in part on his experiences of and involvement in the events that shaped the post-war city, and with his trademark colour and authority, Jenkins shows above all how London has taken shape over more than two thousand years. Fascinating for locals and visitors alike, this is narrative history at its finest, from the most ardent protector of our heritage.''A handsome book ... full of the good judgements one ... Unknown localization key: "more"

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The Pieces of Us - Claire Alexander

Three Women. One Family. A Lifetime of Secrets. From the author of Meredith, Alone comes an unforgettable exploration of identity, resilience, and the bonds we can't break. 'Beautifully written, a story of womanhood in all its facets. I loved it!’ AMANDA PROWSE‘Claire Alexander writes about our deepest emotional truths with acuity and a sense of hope’ JO LEEVERS‘This book really was a real page turner, and I couldn't wait to pick it up as often as possible’ 5* Reader Review‘A gorgeous, moving novel that I loved and would highly recommend’ 5* Reader Review‘I cried reading this. Just beautiful and one of those books that will stay in my mind’ 5* Reader Review--Three generations of women. Three life altering events. As they discover the truth of their heritage, they'll discover what makes the pieces of us... At fifty-eight Minnie McAllister isn’t an old woman. But as Alzheimer’s ravages her mind, her brain says otherwise. Cat McAllister is tackling everything life can throw at her. And just when she thinks it can’t get any worse, she’s faced with the discovery that Minnie might not be the mother she once knew. Meanwhile, Cat's daughter, Ruby McAllister, who is staring at a two very ... Unknown localization key: "more"

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An A-Z of Chinese Food (Recipes Not Included) - Jenny Lau

''A series of intelligent and fiery essays'' The Sunday Times''A landmark in British food writing'' Jonathan Nunn''Makes you laugh, think, and get a little angry'' iPaper''I started stitching together my story through a different, universal language: food.''An A-Z of Chinese Food (Recipes Not Included) is not a recipe book, but a deliberate ''anti-glossary'' - a delectable edible anthology that serves up Chinese flavour beyond just its taste.Jenny Lau always found herself sitting between cultures, connected to both east and west. Hungry to understand herself, she threw herself into researching the Chinese food of her heritage. The result is An A-Z of Chinese Food - a surprising, unputdownable and deliciously enriching anthology that uses food to explore who we are and how we relate to the world.From A is for Authentic, breaking down our assumptions of who ''owns'' what cuisine, to R is for Rice Cooker, a humorous entry from the point of view a hard-working kitchen appliance that has seen a family through its ups and downs, An A-Z of Chinese Food will change the way you think about, see, and eat, food.''Lau''s writing makes you laugh, think, and get a little angry - sometimes all at once. She tackles ... Unknown localization key: "more"

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The Roman Occupation of Iberia - J J Herrero Gimenez

The area of Hispania, this being the Roman name for the Iberian Peninsula and its provinces, had a great influence on the development of the history of Ancient Rome. In part this was because some of Rome’s main emperors, such as Trajan or Hadrian, politicians, including Lucius Cornelius Balbus the first consul of the Republic born outside of Italy, writers and poets like Martial or Lucanus, and philosophers, like Seneca, came from the Iberian Peninsula. It was also a consequence of the enormous commercial flow that existed between the colony and the metropolis, and because some of the events that took place in Hispania deeply marked Rome. For this reason, many of the main protagonists of its history, at some point in their lives lived, and fought, in Hispania, including such individuals as Sulla, Pompey, Julius Caesar and Augustus, among many others. Iberia became a battleground between Rome and Carthage in the Second Punic War, followed by the endless bloody struggle against the Iberian and Celtic tribes that turned Hispania into a kind of Vietnam for the Romans. It was also the scene of bitter fighting during the Civil Wars that led to the end of the Republic and the ... Unknown localization key: "more"

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World of Reading: Alice's Wonderland Bakery: Meet Alice - Disney Books

Meet Alice, the great-granddaughter of the original Alice in Wonderland, and her diverse community of Wonderland friends in this 32-page Level Pre-1 World of Reading book. With a sprinkle of creativity, a dash of curiosity, and a can-do attitude, Alice is ready to confront any kitchen challenge, from catering a mad tea party to baking an unbirthday cake for the Queen of Hearts. Her friends Dad Hatter and his son Hattie, Fergie the White Rabbit, AliceÂ’s pet cat Dinah, and the not-evil-Queen of Hearts and her daughter Princess Rosa, who are of Latino heritage, make her world fun and filled with friendship. This book is part of Disney''s World of Reading series, which provides emerging readers with books that inspire and excite them, featuring characters they love. Each level is designed to help readers navigate the wonderful world of reading at just the right pace.If you like this book, you may also want to consider adding these Disney books to your collection: Alice''s Wonderland Bakery: Unforgettable UnbirthdayWorld of Reading: Meet MiraWorld of Reading: Queen of HeartsWorld of Reading: Mickey Mouse Mixed-Up Adventures Campy Camper Day

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The International Law of the Sea - Donald R Rothwell, Tim Stephens

Praise for the previous edition: “A complete overview of the subject which does not intimidate the reader but rather spurns interest and understanding in the subject.”European Energy and Environmental Law Review “…(the book is) scholarly yet accessible and very readable; thoroughly recommended.”Law Institute JournalDescriptionThe law of the sea provides for the regulation, management and governance of the ocean spaces that cover over two-thirds of the Earth’s surface. This book provides a comprehensive assessment of the foundational principles of the law of the sea, a critical overview of the 1982 United Nations Convention on the Law of the Sea and an analysis of subsequent developments including many bilateral, regional, and global agreements that supplement the Convention.The third edition of this acclaimed text has been thoroughly revised and updated, and now incorporates a dedicated chapter on natural and artificial islands. All of the main areas of the law of the sea are addressed including the foundations and sources of the law, the nature and extent of the maritime zones, the delimitation of overlapping maritime boundaries, the place of archipelagic and other special states in the law of the sea, navigational rights and freedoms, military activities at sea, marine scientific research, and marine ... Unknown localization key: "more"

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The Talismans Of Shannara - Terry Brooks

***50 MILLION TERRY BROOKS COPIES SOLD AROUND THE WORLD***THE SHANNARA CHRONICLES IS NOW A MAJOR TV SERIES''Terry''s place is at the head of the fantasy world'' Philip PullmanThe descendants of the Elven house of Shannara have all completed their quests: Paranor, the Druid''s Keep, has been restored; the Elves have been returned to the Four Lands; and Par Ohmsford has found what he believes to be the legendary Sword of Shannara. But their work is not yet done. The Shadowen still swarm over the Four Lands, poisoning all with their dark magic, and their leader is determined to prevent the scions of Shannara from sharing the knowledge that will end the sickness. To this end he sets his traps. For Walker, he will dispatch the Four Horsemen; for Wren, he sends an untrue friend; and for Par, he devises the most terrible fate of all...The charges given by the shade of the Druid Allanon seem doomed to failure - unless the Shannara children can escape the traps being laid for them, and Par can unlock the secret of the Sword of Shannara.Praise for Terry Brooks:''A master of the craft . . . required reading'' Brent Weeks''I can''t even begin to ... Unknown localization key: "more"

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The Handbook of Transcultural Counselling and Psychotherapy - Colin Lago

"With its diversity throughout including almost 40 authors from different therapeutic modalities, continents and professional fields the book indeed is both an ‘invitation and challenge’ and a means ‘to aid transcultural therapists in conducting their work in a sensitive and informed manner’. It brings to mind a colourful and well stocked market comprising two parts. The first provides nourishing food for practitioners such as contributions to theory, use of interpreters, training, supervision, research and case studies. The second offers an outstanding exploration of the impact of different cultural backgrounds orchestrated by the editor, whose compilation from a UK perspective might be a useful example for other cultural and language areas. The involved reader will be delighted to have this inspiring handbook to hand."Gerhard Stumm, Ph.D., psychotherapy trainer, Vienna "Therapists pride themselves on cherishing the uniqueness of every client. This book offers a powerful challenge for it plainly demonstrates that a commitment to honouring uniqueness cannot be divorced from a sensitivity to the cultural, racial, spiritual and ethnic differences that clients present in an increasingly multicultural society. Here is an impressive compendium that illuminates the many clinical, training, relational and supervisory issues involved together with the widest range of contributions from ... Unknown localization key: "more"

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An Economic History of Mexico - Richard J Salvucci

After a turbulent modern history of conquest and colonialism, Mexico has developed as an economy that may be emerging but still displays significant levels of poverty, particularly in relation to its neighbor to the north, the United States.Drawing on archival data, decades of new Mexican historiography, and considering issues of political economy, this book explores how Mexico ended up in the relative economic position that it did. Beginning with Hernán Cortés and the invention of the Conquest of New Spain, it explores the economic history of Mexico through the lens of political economy, incorporating environment and demography, politics and power, and industrialization and inequality. The aftermath of the Conquest brought about a complete restructuring of the economy as a result of death from disease, the introduction of European-style agriculture, and a more intensive exploitation of the peasantry. The eighteenth and nineteenth centuries saw “reform” followed by a series of crises and rebellions under which sustained economic growth was impossible. Globalization and the expansion of agricultural exports provided some opportunities in the late nineteenth and twentieth centuries, but they failed to provide the booming rural population with a sustainable means of supporting domestic demand. The so-called Mexican Miracle—the period of rapid ... Unknown localization key: "more"

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King of Diamonds - Ronald Winston, William Stadiem

Enter the glamorous domain of world-famous jewellery house, Harry Winston, and discover the true rags-to-riches story of the immigrant family behind the phenomenon. Harry Winston’s famous slogan for his success was: “knowledge, courage, and the ability to finance.” King of Diamonds: The Flawless World of Harry Winston is the quintessential rags-to-riches success story of a very poor immigrant family emigrating from Ukraine to America. It is the story of how one man, Harry Winston, created a famous name with his company, founded in New York City in 1932. Winston became known for the owning and sales of very large diamonds. At one point, he owned a third of the world’s most famous gems, including the Hope Diamond, which earned him the moniker “King of Diamonds.” The book details how author Ronald Winston’s father got his start and began what would eventually become the most famous jewellery house in the world. Peek inside his first office, an upstairs Fifth Ave location, followed by subsequent locations in Rockefeller Centre, an office across from St. Patrick's Cathedral, and finally an image-building store on Fifth Avenue. Known as the “Jewelleer to the Stars,” Winston’s gems have appeared both on the Hollywood red carpet and ... Unknown localization key: "more"

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