digital analytics for marketing a karim feroz marshall sponder gohar f khan

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookÂ’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorÂ’s manual, test bank, and PowerPoint slides.

Objev podobné jako Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan

Understand the crucial aspects of digital business and e-commerce with this best-selling text. Digital Business and E-Commerce Management, 8th edition, develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment. Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes. Key features include: updated content with the latest information on AI and a focus on digital business up-to-date information to support your learning around digital transformation New diagrams and business models to develop your understanding of business concepts and customer user journeys reader-frienly and accessible writing style With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.

Objev podobné jako Digital Business and E-commerce - Dave Chaffey, Tanya Hemphill, David Edmundson-Bird

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Analytics - Chuck Hemann, Ken Burbary

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Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awarenessDetermine the best-fit online markets for your unique brandAccess downloadable tools to put ideas into actionMeet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Objev podobné jako Digital Marketing For Dummies - Russ Henneberry, Ryan Deiss

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Objev podobné jako Principles of Marketing for a Digital Age - Tuten Tracy L.

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

Research Methods in Information Technology and Information Systems aims to equip researchers with knowledge needed for navigating the complex dynamics of research methods specifically tailored to the Information Systems domain.

Objev podobné jako Research Methods in Information Technology and Information Systems - Karim Feroz, Kembley Lingelbach

Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what’s happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.

Objev podobné jako Marketing - Michael Solomon, Greg Marshall, Bradley Barnes, Wendy Tabrizi, Vincent-Wayne Mitchell, Elnora Stuart

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Objev podobné jako Direct, Digital & Data-Driven Marketing - Lisa Spiller

Add Data and Analytics to Your TD ToolkitInstructional design pro Megan Torrance addresses the importance of instructional designers accessing and applying learning and performance data—from how to design learning experiences with data collection in mind to how to use the data to improve and evaluate those experiences. With the advance of new learning technologies and data specifications, instructional designers have access to more and richer data sources than ever before. With that comes the question of what to do with the data. While most data and analytics books focus on their application for measurement and evaluation and assume a prior baseline understanding of what learning data and analytics mean, Data and Analytics for Instructional Designers delves into the foundational concepts that will enable instructional designers and L&D professionals to use data in their roles. Split into two parts, the book first defines key data and analytics terms, data specifications, learning metrics, and statistical concepts. It then lays out a framework for using learning data for planning how to gather data and to building scale and maturity in your data operations. Megan reassures readers that basic math skills with some computer assistance is what you’ll need to get going. So set ... Unknown localization key: "more"

Objev podobné jako Data and Analytics for Instructional Designers - Megan Torrance

This book presents, for the first time, data analytics for smart infrastructures. The authors draw on over a decadeÂ’s experience working with industry and demonstrating the capabilities of data analytics for infrastructure and asset management. The volume gives data-driven solutions to cover critical capabilities for infrastructure and asset management across three domains: 1) situation awareness 2) predictive analytics and 3) decision support. The reader will gain from various data analytic techniques including anomaly detection, performance evaluation, failure prediction, trend analysis, asset prioritization, smart sensing and real-time/online systems. These data analytic techniques are vital to solving problems in infrastructure and asset management. The reader will benefit from case studies drawn from critical infrastructures such as water management, structural health monitoring and rail networks. This groundbreaking work will be essential reading for those studying and practicing analytics in the context of smart infrastructure.

Objev podobné jako Data Analytics for Smart Infrastructure - Bin Liang, Zhidong Li, Yang Wang, Ting Guo, Hongda Tian, Fang Chen

Practical Data Analytics for Innovation in Medicine: Building Real Predictive and Prescriptive Models in Personalized Healthcare and Medical Research Using AI, ML, and Related Technologies, Second Edition discusses the needs of healthcare and medicine in the 21st century, explaining how data analytics play an important and revolutionary role. With healthcare effectiveness and economics facing growing challenges, there is a rapidly emerging movement to fortify medical treatment and administration by tapping the predictive power of big data, such as predictive analytics, which can bolster patient care, reduce costs, and deliver greater efficiencies across a wide range of operational functions. Sections bring a historical perspective, highlight the importance of using predictive analytics to help solve health crisis such as the COVID-19 pandemic, provide access to practical step-by-step tutorials and case studies online, and use exercises based on real-world examples of successful predictive and prescriptive tools and systems. The final part of the book focuses on specific technical operations related to quality, cost-effective medical and nursing care delivery and administration brought by practical predictive analytics.

Objev podobné jako Practical Data Analytics for Innovation in Medicine - Thomas Cahill, Robert Nisbet, Gary D. Miner, Scott Burk, Nephi Walton, Mitchell Goldstein, L

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

Maximize performance with better data Developing a successful workforce requires more than a gut check. Data can help guide your decisions on everything from where to seat a team to optimizing production processes to engaging with your employees in ways that ring true to them. People analytics is the study of your number one business asset—your people—and this book shows you how to collect data, analyze that data, and then apply your findings to create a happier and more engaged workforce. Start a people analytics projectWork with qualitative dataCollect data via communications Find the right tools and approach for analyzing data If your organization is ready to better understand why high performers leave, why one department has more personnel issues than another, and why employees violate, People Analytics For Dummies makes it easier.Â

Objev podobné jako People Analytics For Dummies - Mike West

We are drowning in data but are starved for knowledge. Data Analytics is the discipline of extracting actionable insights by structuring, processing, analysing and visualising data using methods and software tools. Hence, we gain knowledge by understanding the data. A roadmap to achieve this is encapsulated in the knowledge discovery in databases (KDD) process. Databases help us store data in a structured way. The structure query language (SQL) allows us to gain first insights about business opportunities. Visualising the data using business intelligence tools and data science languages deepens our understanding of the key performance indicators and business characteristics. This can be used to create relevant classification and prediction models; for instance, to provide customers with the appropriate products or predict the eruption time of geysers. Machine learning algorithms help us in this endeavour. Moreover, we can create new classes using unsupervised learning methods, which can be used to define new market segments or group customers with similar characteristics. Finally, artificial intelligence allows us to reason under uncertainty and find optimal solutions for business challenges. All these topics are covered in this book with a hands-on process, which means we use numerous examples to introduce the concepts and several software ... Unknown localization key: "more"

Objev podobné jako Data Analytics for Business - Wolfgang Garn

Eight exciting Shakespeare retellings for kids, alongside the story of his life and the history of Tudor London, all beautifully illustrated. Introduce your child to the work of William Shakespeare in this gorgeous treasury for all the family to enjoy. By expertly reimagining eight of the Bard’s most famous plays, Dr Farah Karim-Cooper breathes new life into these well-loved works, making them highly engaging for a new generation of fans. Including child-friendly summaries of eight renowned Shakespeare plays:Romeo and JulietMacbethThe Tragedy of Hamlet, the Prince of DenmarkA Midsummer Night’s DreamAs You Like ItThe Tragedy of Othello, the Moor of VeniceThe TempestThe Merchant of VeniceAdditional features:Fun facts about the life and times of Shakespeare, plus interesting information on how they created the sounds and smells in The Tempest, and the magic and fairies in A Midsummer Night’s DreamBeautifully illustrated throughout, with charming representations of popular characters and scenes from each playA fantastic educational gift for children aged 7-11 or a brilliant classroom resource, created to instil artistic passion in a new generation of theatre enthusiastsWith insightful and engaging storytelling combined with historical context and key themes for each play, readers will discover how Shakespeare gives us tools to think about the ... Unknown localization key: "more"

Objev podobné jako All the World's Your Stage Shakespeare for Today - Farah Karim-Cooper

There are many webinars and training courses on Data Analytics for Internal Auditors, but no handbook written from the practitioner’s viewpoint covering not only the need and the theory, but a practical hands-on approach to conducting Data Analytics. The spread of IT systems makes it necessary that auditors as well as management have the ability to examine high volumes of data and transactions to determine patterns and trends. The increasing need to continuously monitor and audit IT systems has created an imperative for the effective use of appropriate data mining tools. This book takes an auditor from a zero base to an ability to professionally analyze corporate data seeking anomalies.

Objev podobné jako Data Analytics for Internal Auditors - Richard E. Cascarino

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals.

Objev podobné jako Artificial Intelligence for Marketing - Jim Sterne

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

This introductory text covers the foundational concepts and statistical applications of quantitative research techniques using SPSS and R.Using step-by-step examples throughout, the book is broken down into six core sections: Part 1 covers an introduction to quantitative research methods, and how to get started with SPSS and R; Part 2 covers basic concepts in measurement, data descriptions and distributions; Part 3 discusses hypothesis testing, and basic statistical tests; Part 4 covers regression analysis; Part 5 discusses advanced topics in regression analysis and analysis of variance; and finally Part 6 covers advanced statistical methods. Each chapter contains learning objectives and summaries to structure learning, while breakout boxes provide tips and draw studentsÂ’ attention to dos and donÂ’ts in statistical research. SPSS and R Action Boxes present step-by-step instructions on how to perform statistical tests and procedures with SPSS and R. Review questions prompt self-reflection on concepts taught in each chapter and are complemented by exercises that allow students to put their learning into practice.A very applied text designed to make this complex subject accessible to students with no background in quantitative methods, this book is valuable recommended and core reading for advanced undergraduate and postgraduate students studying Business and Marketing Research ... Unknown localization key: "more"

Objev podobné jako An Introduction to Quantitative Research Methods for Marketing - Ahmad Daryanto

Statistical Analytics for Health Data Science with SAS and R Set compiles fundamental statistical principles with advanced analytical techniques and covers a wide range of statistical methodologies. With an emphasis on real-world applications, it integrates publicly available health datasets and provides case studies.

Objev podobné jako Statistical Analytics for Health Data Science with SAS and R Set - Jeffrey Wilson, Ding-Geng Chen, Karl E. Peace

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

Ethical approaches to marketing offers a dynamic and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics who share their thoughts on a broad range of ethical approaches to marketing. With the continued and unwavering criticism of marketing across the globe, with accusations of persuasion, exploitation and manipulation and more this book aims to open the minds of the reader to the constructive and progressive approaches of ethical marketers. It reframes the way we think about marketing and society offering a number of emotional and motivational topics written by world leading academics, bringing together the great minds of ethical academics in a profound and dynamic monograph. The range of scholars includes new and upcoming academics taking on the opportunity to publish their work alongside eminent scholars. Contributions support the notion that marketing is good for society and impacts on consumer wellbeing, lifestyle, communities and positive consumer behaviours. This book asks the reader to think differently, feel the change that is rapidly developing in marketing through the interconnections of personal ethical values which are becoming interdependent with professional marketing values. "As problems linked to health, the ... Unknown localization key: "more"

Objev podobné jako Ethical Approaches to Marketing

Figurka Marshalla z Tlapkové patroly je vyrobena z kvalitního plastu s detailním zpracováním. Součástí balení je také figurka smělého Dannyho X s skateboardem. Hra s figurkami podporuje rozvoj představivosti a jemné motoriky u dětí od 3 let.

• Figurky z kvalitního plastu s detailním zpracováním
• Rozvíjí dětskou představivost a jemnou motoriku
• Obsahuje figurku Marshalla a smělého Dannyho X s skateboardem
• Vhodné pro děti od 3 let, snadno se s nimi hraje

Objev podobné jako Spin Master Tlapková Patrola Hrdina s figurkou Marshall

Nožní přepínač Marshall PEDL-90008 je plně programovatelný footswitch typu momentary switch. Je kompatibilní s aparáty Marshall MG15FX, MG30FX, MG50FX, MG101HFX, MG101FX a MG102FX. Součástí balení je 2m kabel.

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• Momentary switch pro okamžité ovládání

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Rediscover the fundamentals of marketing from the best in the business In Marketing 5.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.  Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: ·        Artificial Intelligence for marketing automation ·        Agile marketing ·        “Segments of one” marketing ·        Contextual technology ·        Facial recognition and voice tech for marketing ·        The future of Customer Experience (CX) ·        Transmedia storytelling ·   ... Unknown localization key: "more"

Objev podobné jako Marketing 5.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"

Objev podobné jako Marketing Planning & Strategy - John Dawes

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market''s demanding challenges without losing focus on the big picture.You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Agility - Andrea Fryrear

Figurka Marshalla z Tlapkové patroly Air Rescue s vlastním vznášedlem umožňuje dětem simulovat záchranné mise. Díky pohyblivým částem lze nastavit pozici figurky v kokpitu a roztáhnout křídla. Výrobek je určen pro děti od 3 let a má výšku 5 cm.

• Interaktivní vznášedlo s roztahovacími křídly pro realistické hraní
• Figurka Marshalla v detailním leteckém oblečení včetně helmy
• Snadná manipulace vhodná pro děti od 3 let
• Kompatibilita s dalšími produkty řady (např. Chase se vznášedlem)

Objev podobné jako Tlapková patrola figurka se vznášedlem Marshall

This practical book equips you with the digital capabilities you need for your nursing studies and career. Whether you are a digital native or less confident with technology, the book develops your ability to harness digital tools and opportunities to enhance your nursing practice. From using technology for better communication, collaboration and participation to honing your technical skills, the book instils the digital mindset you need as a 21st century nurse. Key features: ·        Mapped to HEE’s Digital Capability Framework ·        Structured around opportunities for self-assessment and reflection to help you identify the areas that require work ·        Focuses on the capabilities specifically needed for the nursing role, using activities and case studies to highlight their application to practice ·        Covers topical issues such as digital wellbeing, online professionalism, data protection and more

Objev podobné jako Digital Skills for Nursing Studies and Practice

The book every small-business owner should ownFirst published in 1983, Jay Levinson''s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson''s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur''s marketing bible for the twenty-first century.

Objev podobné jako Guerrilla Marketing - Jay Levinson

Anticipating that marketing will experience a strategic change in the new normal post COVID-19, this book sets out to capture interesting insights from researchers and practitioners through in-depth research on the myriad aspects of industrial transformation. It discusses the facets in which markets can be reached sustainably delivering value to people, planet and create prosperity. Sustainable Marketing and Customer Value establishes an overview and framework for major ideas that connect marketing, consumption and sustainability. It addresses dominant areas of research of sustainability from the marketing perspective, the origin of interest in sustainability, as well as the practice of deprioritising sustainability ideas in pursuit of short-term business goals. Research scholars and business students will find this book of primary relevance, but it is also written for marketing academics and professionals, especially those in large corporations.

Objev podobné jako Sustainable Marketing and Customer Value

This book presents concepts, strategies, and decision-making processes of supply chain and operations management through simple to advanced analytics. It provides the tools necessary to comprehend supply chain and operations management, quantitatively and analytically, through exercises and examples. Using accessible quantitative models, this volume provides a unified framework for supply chain analytics for products?right from sourcing to manufacturing to delivery and remanufacturing, which closes the supply chain. This book synthesizes a collection of models in all the areas of supply chain like Sourcing, Inventory, Production planning and control, forecasting of demand, Transportation, Network planning and Design, Data aggregation and mining and return of products in the context of both formulation and solution of the problems in each area using suitable software and Excel Solver for the ease of understanding. Use of simulation, stochastic and system design models are added attractions of the book.This book will be useful to the students, researchers and faculty working in the field of Supply chain Management, Operations Management, and Industrial Engineering, both at Graduate and research levels. It will also be an invaluable companion to consultants and practitioners, working with models and modelling systems, helping them make better supply chain decisions.

Objev podobné jako Supply Chain and Operations Analytics - Anindita Maitra Bhattacharyya, Rabindranath Bhattacharya

Figurka Spin Master Tlapková patrola Mini Air Rescue Marshall představuje psa záchranáře s leteckou tematikou. Postavička o výšce 6 cm je vyrobena z plastu a obsahuje zvukové efekty. Je vhodná pro děti od 3 let a dodává se včetně potřebných baterií.

• Autentická postavička Marshalla z Tlapkové patroly s leteckým vybavením
• Interaktivní funkce - vydává realistické zvuky
• Okamžitá hratelnost - baterie LR44 součástí balení
• Ideální velikost pro dětské ruce (6 cm) a sběratelství

Objev podobné jako Spin Master Tlapková patrola Mini Air Rescue Marshall se zvuky

Kostým představuje postavu Marshalla z Tlapkové patroly vhodnou pro děti přibližně od 2 do 4 let. Sada obsahuje overal a masku, přičemž boty nejsou součástí balení. Kostým je určen pro karnevaly, párty a domácí hraní.

• Kompletní sada obsahuje overal a masku
• Vhodný pro domácí hraní i karnevalové akce
• Vyrobený z pohodlného 100% polyesteru
• Snadná proměna v oblíbenou postavu

Objev podobné jako Kostým Tlapková Patrola Marshall 3-4 roky

Kostým představuje postavu Marshalla z Tlapkové Patroly vhodnou pro děti přibližně od 2 do 3 let. Sada obsahuje overal a čelenku, ale neobsahuje boty. Materiál je 100% polyester a velikost odpovídá výšce 92-98 cm.

• Kompletní kostým s čelenkou pro okamžitou proměnu
• Vyrobeno z 100% polyesteru pro snadnou údržbu
• Ideální pro karnevaly, párty i domácí hraní
• Velikost XS (92-98 cm) perfektně padne dětem 2-3 roky

Objev podobné jako Kostým Tlapková Patrola Marshall 2-3 roky

Figurka Marshalla z Tlapkové patroly v podobě big truck záchranářského náklaďáku. Součástí balení je figurka pejska, malé zvířátko, dron s příslušenstvím a doplňky. Hračka je vhodná pro děti od 3 let.

• Kvalitní plastové provedení figurky
• Kompletní příslušenství včetně dronu a zvířátka
• Autentické ztvárnění Marshalla v uniformě řidiče náklaďáku
• Podporuje kreativní hru se záchranářským příběhem

Objev podobné jako Spin Master Tlapková patrola Big trucks figurky s doplňky Marshall

Whether they are new or experienced, teachers are expected to plan and deliver high-quality computing lessons to their pupils. Computing and Digital Learning for Primary Teachers provides an accessible introduction to teaching computing effectively and for deeper understanding in the primary classroom.Filled with practical resources to support lesson design, long-term planning, and assessment, readers will benefit from building their subject knowledge and learning to create engaging lessons for their pupils. Chapters explore:Supporting computational thinking and problem-solving to teach our pupils how to solve problems logically and systematically.Developing pupils’ digital literacy and use of IT, creating exciting opportunities for children’s digital self-expression through film, animation, and 3D design.Managing technology in our schools, such as setting up and maintaining a virtual learning environment (VLE).Cross-curriculum links with STEAM and engineering, allowing children to solve real-world problems by combining their digital literacy with their knowledge of maths, science, and technology.Cost-effective and accessible ways of introducing physical computing and robotics to children.Safe and responsible uses of artificial intelligence (AI) in our primary schools.This essential resource provides a highly practical guide to delivering effective computing lessons in the primary classroom and is a must read for anyone who wishes to become a more confident and knowledgeable ... Unknown localization key: "more"

Objev podobné jako Computing and Digital Learning for Primary Teachers - Owen Dobbing

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today’s AI-driven world. Key Topics Covered: Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adaptAI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithmsAuthenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising itEthical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policiesAI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt

Objev podobné jako AI-Powered Content Marketing and SEO - Catherine Seda, Jenny Halasz

This book critically examines the interplay between digitalization and sustainability. Amid escalating environmental crises, some of which are now irreversible, there is a noticeable commitment within both international and domestic policy agendas to employ digital technologies in pursuit of sustainability goals.This collection gathers a multitude of voices interrogating the premise that increased digitalization automatically contributes to greater sustainability. By exploring the planetary links underpinning the global digital economy, the book exposes the extractive logics ingrained within digital capitalism and introduces alternatives like digital degrowth and the circular economy as viable, sustainable paths for the digital era. Through a combination of theoretical reflections and detailed contextual analyses from Italy, New Zealand, and the UK—including initiatives in participatory planning and technology co-design—it articulates the dual role of digital technology: its potential to support socio-economic and environmental sustainability, while also generating conflicts and impasses that undermine these very objectives. Offering fresh insights into power disparities, exclusionary tactics, and systemic injustices that digital solutionism fails to address, this volume also serves as a reminder that sustainability extends beyond climate-related issues, underscoring the inseparability of environmental discourse from wider social justice considerations.Aimed at a diverse readership, this volume will prove valuable for students, researchers, and ... Unknown localization key: "more"

Objev podobné jako Digital Technologies for Sustainable Futures

Interaktivní výuková hračka Vtech s postavou Marshalla z Tlapkové patroly učí děti písmena, slova a věty v českém jazyce. Pejsek rozpoznává písmena z plastových kostiček a reaguje zvuky a pohyby. Hračka je určena pro děti od 3 let a obsahuje 4 herní režimy s více než 500 slovy a větami.

• Interaktivní pejsek Marshall rozpoznává písmenka z kostiček a reaguje pohyby a melodiemi
• Obsahuje 4 herní režimy a přes 500 slov a vět pro všestrannou výuku
• Extrémně odolný plastový design vhodný pro dětské používání
• Podporuje rozvoj motorických dovedností, paměti a postřehu

Objev podobné jako Vtech Tlapková patrola Marshall Písmenková hostina CZ

Autíčko představuje postavu Marshalla, psího záchranáře z Tlapkové Patroly, a je určeno pro závodní autodráhy Carrera First. Je vyrobeno z plastu v měřítku 1:50. Balení obsahuje autíčko, dvojité kontaktní kartáčky s magnetem a vodící lištu.

• Autíčko s postavou Marshalla z oblíbeného animovaného seriálu
• Kompatibilní se závodními autodráhami Carrera First
• Obsahuje dvojité kontaktní kartáčky s magnetem a vodící lištu
• Vhodné pro děti již od tří let věku

Objev podobné jako Auto First 65024 Tlapková Patrola Marshall

Velký die-cast truck Marshall ze série Big Truck Pups nabízí autentický zážitek ze záchranných misí. Vozidlo v měřítku 1:55 má kovovou konstrukci s plastovými doplňky a funkční kola. Hračka je určena pro děti od 3 let a rozvíjí jejich fantazii prostřednictvím oblíbeného seriálu.

• Propracované kovové vozidlo s plastovými doplňky
• Opravdová kola pro snadnou jízdu a rychlou záchranu
• Věrné detaily inspirované oblíbeným seriálem
• Vhodné pro děti již od 3 let

Objev podobné jako Spin Master Tlapková patrola die-cast Big trucks náklaďáky A Marshall

Sada obsahuje tři figurky Marshall, Skye a slona s autentickými detaily podle seriálu. Figurky mají funkční vodní projektil s vystřelovacím mechanismem. Jsou kompatibilní s dalšími dopravními prostředky ze série Tlapková Patrola.

• Autentické detaily podle seriálu Tlapky z džungle
• Funkční vodní projektil s vystřelovacím mechanismem
• Kompatibilita s dalšími dopravními prostředky ze série
• Vhodné pro děti od 3 let z bezpečného plastu

Objev podobné jako Tlapková Patrola Lesní Tlapky figurky Marshall a Skye s doplňkem

GOLDEN Mix More Media - digitální podklady GOLDEN umožňují využít pro tisk z inkoustové tiskárny jakýkoliv relativně rovný materiál – ať už se jedná o savé materiály (plátno, akvarelový papír, dřevo), na kterých se při běžném tisku barvy rozpíjejí, nebo o nesavé materiály (fólie, kov, sklo), na nichž se barva sráží a nezasychá. Vyrábějí se ve třech variantách: Digital Ground White (Matte), Digital Ground White (Gloss) a Digital Ground for Non-Porous Surfaces. GOLDEN Digital Ground for Non-Porous Surfaces je transparentní lesklý podklad se zvýšenou přilnavostí, určený pro úpravu nesavých povrchů; na povrchu vytváří transparentní film; zasychá nejpomaleji balení 237 ml Produkt se již nevyrábí, jedná se o doprodej skladových zásob. Nenalezli jste zde odpověď na to co Vás k tomuto produktu zajímá? Neváhejte nás kontaktovat a my Váš dotaz rádi zodpovíme.

Objev podobné jako Golden MMM 3566 Digital Ground for Non-porous Surfaces 237 ml

Learn On-Demand TV, DVRs, Music, Games, Books, and More! With My Digital Entertainment for Seniors, you'll discover easy ways to access and experience entertainment using today's technology, without getting confused or bogged down with techno-babble-and without spending a fortune. This easy-to-follow guide covers all aspects of entertainment-movies, TV shows, radio, music, newspapers and magazines, books, and more-whether you're using a computer, mobile device, or other technology. Specifically, you'll: Get acquainted with all forms of digital entertainment that are available in everyday life, including on-demand TV shows, movies, music and radio programming, podcasts, eBooks and audiobooks, digital editions of newspapers and magazines, YouTube videos, and interactive games.Discover the difference between streaming and downloading content from the Internet to your computer or mobile device. Learn what equipment you'll need and how to use this equipment, no matter how tech-savvy you are-or aren't. Find out how to watch, listen to, and read what you want, when you want it, on your TV, desktop computer, notebook computer, smartphone, tablet, eBook reader, or gaming console. Learn what types of entertainment are available to use on eBook readers, digital video recorders, digital music players, high-definition television sets, cable/satellite TV service providers, what types of entertainment are ... Unknown localization key: "more"

Objev podobné jako My Digital Entertainment for Seniors (Covers movies, TV, music, books and more on your smartphone, tablet, or computer) - Jason R. Rich

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. • Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. • New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. • New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. • McGraw Hill’s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

Objev podobné jako Services Marketing: Integrating Customer Focus Across the Firm ISE - Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Model auta Marshalla z Tlapkové patroly pro autodráhy Carrera GO!!! a GO!!!Plus. Vozidlo má měřítko 1:43, délku přibližně 10,5 cm a je vyrobeno z plastu a kovu. Součástí balení jsou dvojité kontaktní kartáčky, magnet a vodící lišta.

• Autentický model Marshalla z Tlapkové patroly
• Kompatibilní s autodráhami Carrera GO!!! a GO!!!Plus
• Obsahuje magnet a vodící lištu pro lepší ovládání
• Dvojité kontaktní kartáčky zajišťují spolehlivý přenos energie

Objev podobné jako Auto k autodráze Carrera GO 64176 Tlapková Patrola Marshall