marketing strategy for the arts bonita m kolb

Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization.

Objev podobné jako Marketing Strategy for the Arts - Bonita M. Kolb

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relationships, digitalization, innovation and sustainability. Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing – the evolution, theories, concepts, and the external environment – that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment. Covering key topics such as the customer journey, branding, value co-creation and servitization, and with a wide range of case studies, this is an essential text for students at both undergraduate and post-graduate level.

Objev podobné jako Essential B2B Marketing Strategies - Ibrahim Sirkeci, Pravin Balaraman, Naushaba Chowdhury, Jonathan Liu, Jonathan A.J. Wilson

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Objev podobné jako Content Strategy for the Web - Kristina Halvorson, Melissa Rach

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This revised and updated best-selling classic is primarily about companies that have more than one business, and need a strategy across those businesses. This strategy is normally referred to as group-level or corporate-level strategy.

Objev podobné jako Strategy for the Corporate Level - Andrew Campbell, Michael Goold, Marcus Alexander, Jo Whitehead

Help students move from surface-level learning to the transfer of understanding. How do social studies teachers maximize instruction to ensure students are prepared for an informed civic life? VISIBLE LEARNING® for Social Studies, Grades K-12 shows how the field is more than simply memorizing dates and facts—it encapsulates the skillful ability to conduct investigations, analyze sources, place events in historical context, and synthesize divergent points of view. The Visible Learning framework demonstrates that learning is not an event, but rather a process in which students move from surface-level learning to deep learning, and then onto the transfer of concepts, skills, and strategies. Encouraging learners to explore different facets of society, history, geography, and more, best practices for applying visible learning to social studies curriculum are presented through: ·        A scaffolded approach, including surface-level learning, deep learning, and transfer of learning ·        Examples of strategies, lessons, and activities best suited for each level of learning ·        Planning tools, rubrics, and templates to guide instruction Teachers must understand the impact they have on students and select approaches to maximize that impact. ... Unknown localization key: "more"

Objev podobné jako Visible Learning for Social Studies, Grades K-12 - Julie Stern, John Hattie, Douglas Fisher, Nancy Frey

One of the most creative and influential entrepreneurs of our timeBrains behind the Tesco Clubcard, the first and largest loyalty card globallyA successful pioneer in the data industryWe have heard of the hidden ways in which women are forgotten, unseen, overlooked, and the profound impact this has on us all. Now Edwina Dunn reveals what needs to happen in ourselves, our communities, and workplace to see lasting change.A pioneer in data science research, business and female empowerment, Edwina Dunn uses her knowledge of research and data collection to present solutions, models and simple actions that impact on the lives of women and men. She has listened to women and knows the change we want to see in ourselves, in business, and in academic and government arenas.Let’s talk about what a world where women are empowered looks like and it’s okay for women to embrace ambition and drive. Women represent just over half the world’s population. They are not secondary characters. What if they were empowered to realise their potential in leadership and decision-making roles?Imagine a world of possibilities with equal pay progressions, rather than endless discussions. Let’s see what progress in individual fulfilment and societal change looks like.This data-based guide ... Unknown localization key: "more"

Objev podobné jako When She’s in the Room - Edwina Dunn

A 2025 National Endowment for the Arts Big Reads SelectionWinner of the Minnesota Book AwardA haunting novel spanning several generations, The Seed Keeper follows a Dakhóta family’s struggle to preserve their way of life, and their sacrifices to protect what matters most.Rosalie Iron Wing has grown up in the woods with her father, Ray, a former science teacher who tells her stories of plants, of the stars, of the origins of the Dakhóta people. Until, one morning, Ray doesn’t return from checking his traps. Told she has no family, Rosalie is sent to live with a foster family in nearby Mankato—where the reserved, bookish teenager meets rebellious Gaby Makespeace, in a friendship that transcends the damaged legacies they’ve inherited.On a winter’s day many years later, Rosalie returns to her childhood home. A widow and mother, she has spent the previous two decades on her white husband’s farm, finding solace in her garden even as the farm is threatened first by drought and then by a predatory chemical company. Now, grieving, Rosalie begins to confront the past, on a search for family, identity, and a community where she can finally belong. In the process, she learns what it means to be ... Unknown localization key: "more"

Objev podobné jako The Seed Keeper - Diane Wilson

Kniha - autor James Rickards, 340 stran, anglicky, Brožovaná bez přebalu matná - autor James Rickards, 340 stran, anglicky, brožovaná bez přebalu matná The global economy has made what seems like an incredible comeback after the financial crisis of 2008. Yet this comeback is artificial. Central banks have propped up markets by keeping interest rates low and the supply of money free-flowing. They won't bail us out again next time. And there will be a next time - soon.In The Road to Ruin, bestselling author James Rickards identifies how governments around the world are secretly preparing an alternative strategy for the next big crisis: a lockdown. Instead of printing money to reliquify markets and prop up assets, governments are preparing to close banks, shut down exchanges and order powerful asset managers not to sell. They're putting provisions in place that will allow them to do so legally. What's more, the global elite has already started making their own...

Objev podobné jako The Road to Ruin: What the Global Elite Knows About the Next Financial Crisis (0241189209)

A hopeful, music-infused poetry collection from Congolese poet Alain Mabanckou. These compelling poems by novelist and essayist Alain Mabanckou conjure nostalgia for an African childhood where the fauna, flora, sounds, and smells evoke snapshots of a life forever gone. Mabanckou’s poetry is frank and forthright, urging his compatriots to no longer be held hostage by the civil wars and political upheavals that have ravaged their country and to embrace a new era of self-determination where the village roosters can sing again.  These music-infused texts, beautifully translated by Nancy Naomi Carlson and supported by a grant from the National Endowment for the Arts, appear together in English for the first time. In these pages, Mabanckou pays tribute to his beloved mother, as well as to the regenerative power of nature, especially of trees, whose roots are a metaphor for the poet’s roots, anchored in the red earth of his birthplace. Mabanckou’s yearning for the land of his ancestors is even more poignant because he has been declared persona non grata in his homeland, now called Congo-Brazzaville, due to his biting criticism of the country’s regime. Despite these barriers, his poetry exudes hope that nature’s resilience will lead humankind on the ... Unknown localization key: "more"

Objev podobné jako As Long As Trees Take Root in the Earth - Alain Mabanckou

Unravel the mysteries of the Masons All the myths and rumors about Masonic organizations probably have you wondering "what do Masons really do?" Questions like this one are a natural by-product of being the oldest and largest "secret society" in the world. This book is an ideal starting place to find answers to your questions about the secret and not-so-secret things about Freemasonry. Now in its third edition, this international best-seller peeks behind the door of your local Masonic lodge and explains the meanings behind the rituals, rites, and symbols of the organization. Along the way the book covers nearly 3,000 years of Masonic history, introduces you to some famous Freemasons you already know from history books, and explains the relationship with related groups like Knights Templar, Scottish Rite, Order of Eastern Star, and the beloved fez-wearing Shriners. Look inside the book to learn: What it takes to become a member of the Freemasons, and what you can expect when you joinHow Lodges are organized and what really goes on during Masonic ceremoniesThe basic beliefs and philosophies of Freemasonry, including how Masons contribute to charity, and society in generalThe origins behind some of the wild myths and conspiracy theories surrounding ... Unknown localization key: "more"

Objev podobné jako Freemasons For Dummies - Christopher Hodapp

THE ART OF THEATRE: THEN AND NOW, 4th Edition, brings the fascinating world of theatre to life with lively coverage of the history, cultural diversity, creativity, controversy -- and even a typical day in the life -- of theatre. As the authors wrote each chapter, they asked themselves how the subject applies to students'' lives. The result is a text packed with practical information you can use in everyday life, including insight on censorship, freedom of speech, copyrights, the National Endowment for the Arts, and more. Timely connections drawn between theatre and TV and film help you see how the living stage is unique, and the optional MindTap digital learning solution provides a variety of online study tools to help you ensure your success in the course.

Objev podobné jako The Art of Theatre - Erik Ramsey, Wright, William, Jr. Downs

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy & Management - Diane M. Phillips

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"

Objev podobné jako Marketing Planning & Strategy - John Dawes

Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Objev podobné jako Marketing Management and Strategy - Phil Stern, Peter Doyle

Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing environments, and other emerging trends. Updated with strategy-based examples from an author team with a deep understanding of each principle''s business applications, the fourteenth edition contains current and classic examples of both text and visual advertisements throughout to engage students and bring the material to life. Topics such as ethics and social issues in marketing as well as consumer insights are integrated throughout the text and cases. The 15th edition of Mothersbaugh/Hawkins is tech-forward in both format and content, featuring the Connect with SmartBook 2.0.

Objev podobné jako Consumer Behavior: Building Marketing Strategy ISE - David Mothersbaugh, Susan Bardi Kleiser, Roger Best, Delbert Hawkins

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups, and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements, and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others.This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in Luxury Marketing and Luxury Brand Management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing ... Unknown localization key: "more"

Objev podobné jako Luxury Marketing and Brand Strategy - Květa Olšanová, Gina Cook, Marija Zlatic

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

Objev podobné jako AI Strategy for Sales and Marketing - Katie King

Understand how to move from quick hacks to long-term strategic growth marketing with this insightful and actionable guide to developing a strategy that drives growth in any economy.

Objev podobné jako Growth Marketing Strategy - Rose Jia

Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.

Objev podobné jako B2B Content Marketing Strategy - Devin Bramhall

Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.

Objev podobné jako Podcasting Marketing Strategy - Ciaran Rogers, Daniel Rowles

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.

Objev podobné jako Digital Marketing Strategy - Kingsnorth Simon

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

In a world of increasing variability and complexity, companies seem to persist in using outdated and inadequate organizational models and work patterns. Despite the available technologies and the most innovative time management techniques, we work more and more, with less results and more stress. Lean Lifestyle Strategy addresses the key problem of every professional, manager, and entrepreneur leading companies of all sizes: how to combine the need to produce more and more results, in less and less time, working better, and leading, at the same time, a lifestyle that generates prosperity and well-being. The time is ripe for lean work to become a strategy to achieve a true work–life balance and express the best of people in the company without having to choose between operational efficiency or personal fulfilment. In this book, in addition to numerous examples, tools, and step-by-step methodologies, useful to begin to apply independently the principles of the Lean Lifestyle Strategy, you will find collected the testimonies of entrepreneurs and managers who reveal the "behind-the-scenes" of successful cases in this new direction, including Campari, Cromology, ELT Group, Ferretti Group, Labomar, Lucchini RS, Marcegaglia, Orogel, Poste Italiane, Sammontana, Siemens Italia, Stanley Black & Decker, and Streparava. Through the ... Unknown localization key: "more"

Objev podobné jako The Lean Lifestyle Strategy for Businesses - Luciano Attolico

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.

Objev podobné jako Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookÂ’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorÂ’s manual, test bank, and PowerPoint slides.

Objev podobné jako Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan

Organizations spend over £160 billion a year hiring consultants to develop and execute strategies, and yet 80 percent of corporate strategies fail.  Why? Because we forget the most important factor in successfully executing strategy: People. Our old models of change management and strategy execution assume that organizations are monolithic and can move directly from strategy-making to strategy-doing. But the modern organization is made up of increasingly more diverse, empowered, and free-thinking people, and we need to evolve how we launch our strategies to ensure we engage, align, and empower diverse groups of people to move forward together. If you want to be part of the 20 percent of leaders who succeed, then you need a new playbook for bringing your strategy to life.  With The Strategy Activation Playbook, author Aric Wood, CEO of XPLANE, teaches you how to do what he''s helped organizations around the world accomplish: align and activate the people in your organization to execute your strategy and realize your vision.  Inside, leaders will find in these pages a clear methodology for: Communicating a strategy in such a way that everyone understands it, sees how it benefits them, and becomes willing to take the journey; ... Unknown localization key: "more"

Objev podobné jako The Strategy Activation Playbook - Aric Wood

William Morris is perhaps best known today for the beautiful textile designs he created under the banner of Morris & Co, which continue to decorate homes around the globe. As one of the leading lights of British socialism, however, he is less well known, and this series of Morris''s Manifestos seeks to highlight his extraordinary contribution to the literary canon on subjects socialist and artistic.The second in the Morris''s Manifestos series, The Decorative Arts is a passionate argument against the homogenisation of production, and a cry for art to make itself seen in design – ''art will make our streets as beautiful as the woods, as elevating as the mountainsides.''This edition also includes The Manifesto of the Society for the Protection of Ancient Buildings, the society founded by William Morris and his architect friend Philip Webb, which sought to oppose the ''destructive restoration'' that was going on in ancient buildings at the time.

Objev podobné jako The Decorative Arts: Their Relation to Modern Life and Progress and The Manifesto of the Society for the Protection of Ancient Buildings - Morris Will

A powerful and original new take on business strategy—with the customer at the center of it—designed to generate enduring competitive advantage When setting strategy, organizations typically spend too much time thinking about the competition and resources within the firm and not enough time on the customer—the soul of any organization. Such an approach is reflected in the fact that most popular theories of business strategy have focused on resource- and capability-based perspectives of the firm. Real-world businesses embracing and applying these intuitively attractive theories have struggled to compete, however, exactly because those theories fail to adequately account for the most important actor in all commercial transactions: the customer. In The Soul of Strategy, two veteran strategists and academics deliver a straightforward new approach to business strategy—one that builds and expands on the classic work of Peter Drucker—recognizing the inescapable reality, faced by every organization, that a firm's primary job is to create and keep customers. The book offers a comprehensive customer-centric strategy framework, a set of fresh perspectives and tools, and step-by-step guides to implementing the leadership styles, governance structures, and technology that companies require to outcompete their rivals in attracting and retaining customers. The book brings to life these ... Unknown localization key: "more"

Objev podobné jako The Soul of Strategy - Bernard J. Jaworski, David E. Sprott

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!

Objev podobné jako Marketing Lessons from the Grateful Dead - David Meerman Scott, Brian Halligan

''If I had to pick a single general martial arts history book in English, I would recommend A Brief History of the Martial Arts by Dr Jonathan Clements'' RICHARD BEITLICH, Martial History Team blogFrom Shaolin warrior monks to the movies of Bruce Lee, a new history of the evolution of East Asian styles of unarmed combat, from Kung Fu to NinjutsuFolk tales of the Shaolin Temple depict warrior monks with superhuman abilities. Today, dozens of East Asian fighting styles trace their roots back to the Buddhist brawlers of Shaolin, although any quest for the true story soon wanders into a labyrinth of forgeries, secret texts and modern retellings.This new study approaches the martial arts from their origins in military exercises and callisthenics. It examines a rich folklore from old wuxia tales of crime-fighting heroes to modern kung fu movies. Centre stage is given to the stories that martial artists tell themselves about themselves, with accounts (both factual and fictional) of famous practitioners including China''s Yim Wing-chun, Wong Fei-hong, and Ip Man, as well as Japanese counterparts such as Kano Jigoro, Itosu Anko and So Doshin.The history of martial arts encompasses secret societies and religious rebels, with intimate glimpses of the ... Unknown localization key: "more"

Objev podobné jako A Brief History of the Martial Arts - Clements Jonathan

Al Ries and Jack Trout, two of the world''s most successful marketing strategists, call upon over 40 years of marketing experise to identify the definitive rules that govern the world of marketing. Combining a wide-ranging historical overview with a keen eye for the future, the authors bring to light 22 superlative tools and innovative techniques for the international marketplace. The authors examine marketing campaigns that have succeeded and others that have failed, why good ideas didn''t live up to expectations, and offer their own ideas on what would have worked better. The real-life examples, commonsense suggestions and killer instincts contained are nothing less than rules by which companies will flourish or fail.

Objev podobné jako The 22 Immutable Laws Of Marketing - Jack Trout, Al Ries

The Humanities Through the Arts examines how values are revealed in the arts while keeping in mind a basic question: “What is art?” It binds us together as a people by revealing the most important values of our culture. This program’s genre-based approach offers students the opportunity to understand the relationship of the arts to human values by examining, in-depth, each of the major artistic media: painting, sculpture, architecture, literature, theater, music, dance, photography, cinema, and television and video art. Subject matter, form, and content in each of the arts supply the framework for careful analysis. All of this is achieved with an exceptionally vivid and complete illustration program.The wide range of opportunities for criticism and analysis helps the reader synthesize the complexities of the arts and their interaction with values of many kinds. The text contains detailed discussion and interactive responses to the problems inherent in a close study of the arts and values of our time.

Objev podobné jako Humanities through the Arts ISE - F. David Martin, Lee Jacobus

Volume I of The Cambridge History of Strategy offers a history of the practice of strategy from the beginning of recorded history, to the late eighteenth century, from all parts of the world. Drawing on material evidence covering two and a half millennia, an international team of leading scholars in each subject examines how strategy was formulated and applied and with what tools, from ancient Greece and China to the Ottoman and Mughal Empires and the American Revolutionary War. They explore key themes from decision-makers and strategy-making processes, causes of wars and war aims and tools of strategy in war and peace, to configurations of armed forces and distinctive and shared ways of war across civilisations and periods. A comparative conclusion examines how the linking of political goals with military means took place in different parts of the world over the course of history, asking whether strategic practice has universal features.

Objev podobné jako The Cambridge History of Strategy: Volume 1, From Antiquity to the American War of Independence

The Oxford Handbook of Strategy covers the key subject areas and issues currently under discussion in the field of strategy. It unites a team of contributors who are all authorities on the topic of their chapter. The handbook will be of considerable value to researchers, graduate students, and teachers whose interest in the subject area has advanced beyond that of the traditional textbooks, and to managers and consultants who seek an authoritative, accessible, and up-to-date discussion of the fundamentals of strategy. Chapters examine six key areas: Approaches to Strategy, Strategic Analysis and Formulation, Corporate Strategy; International Strategy; Strategies of Organizational Change; and Strategic Flexibility and Uncertainty.

Objev podobné jako The Oxford Handbook of Strategy

This book demonstrates how participatory arts-based approaches can help children and youth contribute to peacebuilding within post-conflict contexts and to their communities.Cultural forms of storytelling through visual arts, drama, music, and dance can help to enhance post-conflict community well-being, social cohesion, and conflict prevention. However, in the planning and implementation of these arts-based projects, children and youth are often marginalised in decision-making processes. Drawing on cases from Kyrgyzstan, Rwanda, Indonesia, and Nepal, this book demonstrates the benefits of participatory action research with children and youth to inform education curricula and policies for sustaining peace. Showing how artforms can be adapted to meet the needs of children and youth, the book emphasises the need to scale up arts-based peacebuilding initiatives and leverage for greater policy enactment from the bottom up. It is also an excellent example of South–South learning, advocating for a local approach to engage with arts-based methodologies and peacebuilding. This book will be of interest to researchers across the applied arts, sociology, anthropology, political science, peacebuilding, and international development.Practitioners and policymakers would also benefit from the book’s recommendations for the implementation of successful arts-based research projects and interventions.

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For entrepreneurs in the creative fields, decision making is both a necessity and an art. Applying creativity to strategic decisions requires skills developed over time. This textbook provides arts entrepreneurship students a series of case studies centering on decision-making models applicable to launching and sustaining arts businesses.Each case set in the book focuses on a particular arts entrepreneur within the context of a range of creative businesses, from performance to videography. To facilitate classroom adoption, the authors provide expert guidance on getting the most from case-study-based learning. Additional features include insights into the key decision-making models in each case, analysis by a leader in the arts entrepreneurship education field on the factors forcing a decision and a broad view on the arts ecologies surrounding each example.Suitable for students in arts management programs as well, this book introduces readers to case-based learning via practical examples that give students insight into strategic decision-making in the creative industries.Extensive teaching notes are available for instructors. To gain access, visit www.routledge.com/9781032539577.

Objev podobné jako Strategic Decision Making in the Arts - Gary D. Beckman, Karl Androes

Create a Better World Through the Power of Profit!Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real."Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:Create projects (and products) that accomplish social change, profitability, and cost reduction all at onceGreen your company in ways that save money and make moneyGain enormous positive reputation as a visionary company worth supportingExpand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principlesTurn marketing from a cost to a revenue streamEmbrace abundance and transformation---and stop worrying about market share

Objev podobné jako Guerrilla Marketing to Heal the World - Jay Conrad Levinson, Shel Horowitz

A killer on the loose, and a village gripped by fear. Can the Shell House Detectives save Porthpella?Springtime on the Cornish coast and Porthpella’s artistic community are throwing open their doors, welcoming visitors to the annual Arts Trail. And this year, celebrity artist Harrison Loveday is the guest of honour.However, the light mood soon darkens when there’s a dramatic death at the opening-night party, and after threatening messages start appearing around the village, fear takes over. Before long, Porthpella is shocked by a second brutal murder, and whisperings of a ‘serial killer’ start to circulate.With the press descending on the Arts Trail for all the wrong reasons, the Shell House Detectives find themselves vying with the police to hunt down the killer, fast. As the pair uncover bitter rivalries and hidden agendas, plus a growing list of suspects, the question of who has both the means and the motive makes this the most complex case Ally and Jayden have faced yet.Can the Shell House Detectives stop the Arts Trail Killer before they strike again?

Objev podobné jako The Arts Trail Killer - Emylia Hall

Internationally renowned and a crucial classroom text, The Arts of China has been revised and expanded by the late Michael Sullivan, with Shelagh Vainker. This new, sixth, edition has an emphasis on Chinese art history, not as an assemblage of related topics, but as a continuous story. With updated attributions and dating throughout and a revised bibliography, it reflects the latest archaeological discoveries, as well as giving increased attention to modern and contemporary art and to calligraphy throughout China’s history, with additional discussions of work by women artists. Visual enhancements include all new maps, and approximately one hundred new color illustrations—bringing the total to well over four hundred color illustrations. Written in the engaging and lucid style that is Sullivan's hallmark, The Arts of China is readily accessible to general readers as well as to serious students of art history. Sullivan's approach remains true to the way the Chinese themselves view art, providing readers with a sense of the sweep of history through China's dynasties. This organizational strategy makes it easy for readers to understand the distinct characteristics of each period of art and to gain a clearer view of how Chinese art has changed in relation to its historical ... Unknown localization key: "more"

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This is a bold and wide-ranging account of the unique German public theatre system through the prism of a migrant artistic institution in the western post-industrial Ruhr region. State of the Arts analyses how artistic traditions have responded to social change, racism, and cosmopolitan anxieties and recounts how critical contemporary cultural production positions itself in relation to the tumultuous history of German state patronage, difficult heritage, and self-cultivation through the arts. Jonas Tinius'' fieldwork with professional actors, directors, cultural policy makers, and activists unravels how they constitute theatre as a site for extra-ordinary ethical conduct and how they grapple with the pervasive German cultural tradition of Bildung, or self-cultivation through the arts. Tinius shows how anthropological methods provide a way to understand the entanglement of cultural policy, institution-building, and subject-formation. An ambitious and interdisciplinary study, the work demonstrates the crucial role of artistic intellectuals in society.

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Kniha - autor Richard Rumelt, 336 stran, anglicky, Brožovaná bez přebalu lesklá - autor Richard Rumelt, 336 stran, anglicky, brožovaná bez přebalu lesklá This witty and opinionated book is filled with new ideas and fascinating stories about the central task of managers in business, government, education, charitable organizations, and the arts: creating and implementing a strategy. Demystifies and debunks the visions, motivational schemes, and financial goals touted as strategy, while awakening an appreciation of the power of 'real' strategies.

Objev podobné jako Good Strategy Bad Strategy: The Difference and Why it Matters (0307886239)

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Position yourself for success.Get more of the management ideas you want, from the authors you trust, with HBR''s 10 Must Reads on Managing Yourself (Vol. 2). We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you stay engaged, be productive, and continue to grow throughout your working life.With insights from leading experts including Susan David, Joseph Badaracco, and Laura Morgan Roberts, this book will inspire you to:Identify your purpose and translate it into actionMake time to learn&#8212and stay relevant in a world of rapid changeTurn your strengths into superpowersSpend more time on the work that mattersTackle even your toughest decisions with confidenceReduce burnout from collaborationTake a stand for yourself and for othersThis collection of articles includes "From Purpose to Impact," by Nick Craig and Scott A. Snook; "Learning to Learn," by Erika Andersen; "Making Yourself Indispensable," by John H. Zenger, Joseph R. Folkman, and Scott K. Edinger; "Make Time for the Work That Matters," by Julian Birkinshaw and Jordan Cohen; "Collaboration Without Burnout," by Rob Cross, Scott Taylor, and Deb Zehner; "Emotional Agility," by Susan David and Christina Congleton; "How to Tackle Your Toughest Decisions," by Joseph L. Badaracco; "How Dual-Career Couples ... Unknown localization key: "more"

Objev podobné jako HBR's 10 Must Reads on Managing Yourself, Vol. 2 (with bonus article "Be Your Own Best Advocate" by Deborah M. Kolb) - Harvard Business Review, Rob Cr

The first survey of the work of Luke Hughes & Company, which has been described as embodying ‘a craft-led renaissance in British manufacturing' Luke Hughes & Company’s enduring and meticulously engineered furniture, an eloquent response both to the architecture it inhabits and to the true Arts and Crafts spirit, has been placed at the forefront of the ‘craft-led renaissance in British manufacturing.’ Flexible in use, commercially viable and environmentally sustainable, the work furnishes many of the world’s most distinguished buildings, from Westminster Abbey, the Tower of London and most of the Oxford and Cambridge University colleges to the Keystone Academy in Beijing and one of New York City’s most vibrant synagogues. Through an introduction to the studio and 25 case studies, Furniture in Architecture explores the company’s place in the Arts and Crafts tradition and examines the philosophy and work of founder Luke Hughes. Aidan Walker sheds light on how the studio balances modern manufacturing technologies with abiding craft values, rendering the small furniture workshop a relevant and profitable proposition even when fulfilling large-scale commissions. This fascinating survey defines the elements of successful design and addresses the meaning of craft and craftsmanship in the digital age.Table of ContentsIntroduction • 1. ... Unknown localization key: "more"

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The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick