global sport marketing

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies from the Americas, Europe and Asia. It assesses the impact of globalization on teams, leagues, players, sponsors and equipment manufacturers, and highlights the central significance of culture on the development of effective marketing strategy. Global Sport Marketing is key reading for any advanced student, researcher or practitioner working in sport marketing or sport business.

Objev podobné jako Global Sport Marketing

Učebnice poskytuje systematický přístup k mezinárodnímu marketingu a obchodu s důrazem na kulturní rozdíly. Autoři nabízejí praktické rámce a propojení s experientálním x-culture projektem. Kniha je určena studentům i praktikům působícím v globálním prostředí.

• Praktické rámce pro mezinárodní obchodní strategie
• Propojení s reálným x-culture learning projektem
• Zaměření na kulturní sebereflexi a lokální znalosti
• Komplexní pokrytí komunikace, rozhodování a plánování

Objev podobné jako Business & Marketing Across Cultures - Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras

Social Issues in Sport, Fourth Edition With HKPropel Access, introduces students to the study of sport as a social phenomenon. It explores current trends in sport and examines complex connections between sport and politics, economics, religion, race, gender, youth, and more. Author Ronald Woods draws on his experience of more than 40 years as a professor, coach, and sport administrator to explore modern sport from historical and cultural perspectives. New coauthor B. Nalani Butler offers a fresh perspective to the study of sport from an emerging generation of Black female scholars. She draws on her background as an athlete and professor, and leverages her international experience from working with the Center for Sport, Peace and Society and the International Olympic Academy (IOA). The text''s presentation style, full-color design, and ample learning tools are designed to keep students engaged. Social Issues in Sport, Fourth Edition, addresses the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The text remains grounded in practical application and provides opportunities for students to examine real-world issues through the lens of social theory. The fourth edition also features the following enhancements: Online learning tools delivered through HKPropel: case studies on current events, ... Unknown localization key: "more"

Objev podobné jako Social Issues in Sport - Nalani Butler, Ron Woods

lahve pro sport a cestování 720 ml
termoska na sport a cestování
lehká termoláhev s brčkem na sport
batoh s větranými zády pro sport
termoska na sport a výlety 1,9 litru
Bluetooth 5.1 sluchátka pro sport
Target Sport Junior fotbalový set
savá osuška pro sport
pohodlná sluchátka pro sport
malý fén Babyliss pro sport
magnetický bederní pás pro sport a běžné nošení
pončo na převlékání a sport
batoh pro sport a cestování
recyklovatelný termofor pro sport
lahev na sport a školu pro děti
termoláhev pro sport a do práce

This is the first book to offer a comprehensive overview of the history, development and contemporary significance of sport in Asia. It addresses a wide range of issues central to sport in the context of Asian culture, politics, economy and society.The book explores diverse topics, including the history of traditional Asian sport; the rise of modern sport in Asia; the Olympic Movement in Asia; mega sport events in Asia; sport governance and policy; gender, class and ethnicity in Asian sport, and Asia’s sporting heroes and heroines. With contributions from 74 leading international scholars, it offers a new perspective on understanding Asian sport and society, telling the story of how sport in this mega-region is coming together and reshaping the world in the process. It also provides readers with a wide lens through which to better contextualise the relationships between Asia and the world within the global sport community.The Routledge Handbook of Sport in Asia is a vital resource for students and scholars studying the history, politics, sociology, culture and policy of sport in Asia, as well as sport management, sport history, sport sociology, and sport policy and politics. It is also valuable reading for those working in international sport organisations.

Objev podobné jako The Routledge Handbook of Sport in Asia

This book examines the initial impact of the coronavirus pandemic on global sport and the varying consequences of the sport shutdown on all levels of society. It also considers the many lessons that have been learnt so that sport stakeholders can successfully adjust and operate under the "new normal."Featuring authors, cases and examples from around the world, the book explores the impact of COVID-19 on sport at all levels, from community sport – where local clubs, gyms and development programmes had to find ways to survive with pitches closed and projects cancelled – to the major professional sport leagues and sport mega-events, with events postponed and teams playing in empty stadia. It considers the economic, social and developmental impacts of the pandemic, including physical, mental and social wellbeing, and looks at how key professional and community sport organisations have reacted to the crisis, reflecting on the lessons learnt and preparations for future pandemics and challenges of similar size and significance. With COVID-19 now endemic in the global population, this is an essential reference for anybody working in sport, from students and researchers to managers, policymakers and development officers.

Objev podobné jako Routledge Handbook of Sport and COVID-19

Pánské tričko O'Neill GLOBAL je volnočasový kus s krátkými rukávy a kulatým výstřihem. Vyrobeno je z měkké bavlny a zdobí ho potisk na hrudi i na zádech. Jedná se o základní kus do každodenního šatníku.

• Měkký bavlněný materiál pro pohodlí
• Stylový potisk na přední i zadní straně
• Univerzální střih pro volnočasové nošení
• Kvalitní zpracování značky O'Neill

Objev podobné jako O'Neill GLOBAL Pánské tričko, černá, velikost

Ochranný kryt Nomad Sport Case pro iPhone 14 Plus je vyroben z pevného polykarbonátu. Zachovává přístup ke všem funkcím telefonu včetně konektorů a podporuje bezdrátové dobíjení MagSafe. Kryt poskytuje vysokou odolnost a bezpečné držení díky neklouzavému povrchu.

• Vyroben z odolného polykarbonátu pro vysokou ochranu
• Kompatibilní s technologií MagSafe pro bezdrátové dobíjení
• Příjemný neklouzavý povrch pro bezpečné držení
• Precizní výřezy pro plný přístup ke konektorům a tlačítkům

Objev podobné jako Nomad Sport Case Ash Green iPhone 14 Plus (NM01288985)

Teplákové kalhoty z kolekce Plein Sport jsou vyrobeny z tenké, nepružné tkaniny. Materiál polyamid zajišťuje větší odolnost produktu. Model je součástí sportovní kolekce značky.

• Tenká a oděvná tkanina pro pohodlí
• Vyrobeno z odolného polyamidu
• Stylový design z kolekce Plein Sport
• Vhodné pro sportovní a volnočasové nošení

Objev podobné jako Tepláky PLEIN SPORT

Batoh Oxy Sport streps je určen pro školáky od 7 let. Disponuje objemem 27 litrů, nosností 8 kg a nízkou hmotností. Nabízí ergonomický zádový systém, více komor a reflexní prvky.

• Extrémně nízká hmotnost pouze 830 g při objemu 27 litrů
• Ergonomicky tvarovaný zádový systém s polstrovanými ramenními a hrudním popruhem pro pohodlí
• Dvě hlavní komory a praktická kapsa na notebook až do velikosti 15"
• Reflexní prvky a boční kapsa na láhev pro bezpečnost a praktičnost

Objev podobné jako Studentský batoh Oxy Sport streps

Hodinky Wenger Vintage Sport 01.1921.111 představují model s hranatým pouzdrem odkazujícím na logo značky. Disponují švýcarským strojkem Ronda 705, klasickým ciferníkem se stříbrnými indexy a okénkem pro datum na 6. hodině. Výrazným prvkem je červená vteřinová ručička a luminiscenční ručičky pro lepší viditelnost.

• Inovativní hranaté pouzdro inspirované logem Wenger
• Švýcarský strojek Ronda 705 pro přesný chod
• Výrazná červená vteřinová ručička pro lepší čitelnost
• Luminiscenční vrstva na hodinové a minutové ručce

Objev podobné jako Wenger Vintage Sport 01.1921.111

Hodinky Laco Kiel Sport jsou německé pilotní hodinky s mechanickým automatickým strojkem. Vyznačují se robustním pískovaným ocelovým pouzdrem a jednosměrně otočnou lunetou s keramickou vložkou. Design klade důraz na čistotu a přehlednost.

• Autentický pilotní design s výbornou čitelností
• Kvalitní mechanický strojek s automatickým nátahem (Laco 500/Sellita SW500)
• Odolné pískované ocelové pouzdro s keramickou lunetou
• Stylový kožený řemínek s kontrastním prošitím

Objev podobné jako Laco Kiel Sport

Tričko Smartwool M MERINO SPORT ULTRALITE SHORT SLEEVE je vyrobeno z lehké směsi certifikované Merino vlny a Tencel™. Nabízí regulaci teploty, prodyšnost a odolnost proti zápachu. Sportovní střih zajišťuje pohodlí při pohybu.

• Superlehký materiál ze směsi Merino vlny a Tencel™
• Regulace teploty a odolnost proti zápachu
• Sportovní střih minimalizující odírání
• Prodyšnost i při vysoké intenzitě aktivity

Objev podobné jako Smartwool M MERINO SPORT ULTRALITE SHORT SLEEVE Pánské triko, modrá, velikost

Pánské boxerky Bellinda Sport jsou vyrobeny z kvalitní bavlny s příměsí elastanu. Nabízejí pohodlný střih s delšími nohavičkami a širokým pasem. Jsou vhodné pro sport i každodenní nošení.

• Kvalitní materiál z bavlny s elastanem pro pružnost a pohodlí
• Delší nohavičky a široký pas pro stabilní a pohodlné nošení
• Moderní sportovní střih vhodný pro každodenní aktivity
• Šedá barva a jednoduchý design pro snadné kombinování

Objev podobné jako Bellinda Pánské bavlněné boxerky Sport vel. L 1 ks šedé

RC model Bugatti Grand Sport Vitesse v měřítku 1:24 s dálkovým ovládáním. Auto umožňuje jízdu vpřed, vzad a zatáčení do stran, disponuje funkčními předními a zadními světly. Pro provoz jsou potřeba 3x AA baterie do auta a 2x AA baterie do ovladače (nejsou součástí).

• Věrný model Bugatti Grand Sport Vitesse v měřítku 1:24
• Dálkové ovládání s plynulou jízdou vpřed/vzad a zatáčením
• Funkční přední a zadní světla pro realistický zážitek
• Vhodné pro děti od 6 let s kvalitním plastovým provedením

Objev podobné jako Rastar RC auto 1:24 Bugatti Grand Sport Vitesse oranžové

Hrací centrum Intex Action Sport je venkovní nafukovací hřiště určené pro míčové hry dětí od 3 let. Výrobek je vyroben z kvalitního vinylu o tloušťce 0,30 mm a splňuje přísné bezpečnostní normy. Rozměry 325×267×102 cm poskytují dostatečný prostor pro zábavu na zahradě.

• Vyrobeno z kvalitního vinylu bez obsahu ftalátů
• Splňuje nejpřísnější bezpečnostní normy pro děti
• Víceúčelové hřiště pro fotbal, basketbal i volejbal
• Součástí je záplata pro rychlé opravy

Objev podobné jako Intex 57147 Hrací centrum Action Sport 325x267x102 cm

Koloběžka Pilsan Sport modrá je určena pro děti od 6 let. Nabízí svítící kola, nastavitelná řidítka a bezpečný brzdový systém. Je vyrobena z dětsky bezpečných materiálů a má sklopný design.

• Svítící kola pro zábavnou a viditelnou jízdu
• Nastavitelná řidítka s rozsahem až 20 cm pro růst dítěte
• Bezpečný brzdový systém a dvojitý zámek pro stabilitu
• Sklopná řidítka pro snadné skladování a přepravu

Objev podobné jako Pilsan Koloběžka Sport modrá

Koloběžka Sport je určena pro děti od 6 let, nabízí svítící kola, bezpečný brzdový systém a nastavitelná řidítka. Je vyrobena z bezpečných materiálů a má sklopný mechanismus pro snadné uskladnění. Design je atraktivní a funkční.

• Svítící kola pro zvýšenou viditelnost a zábavu
• Bezpečný brzdový systém a dvojitý zámek pro stabilitu
• Nastavitelná a sklopná řidítka (až 20 cm) pro přizpůsobení a skladování

Objev podobné jako Koloběžka Sport zelená

Stavebnice LEGO Technic Hyperauto Bugatti Chiron Pur Sport obsahuje 771 dílků a je vhodná pro děti od 9 let. Model nabízí funkční ovládání, otevírací dveře a kapotu a detailní motor W16. Součástí balení je kód pro digitální hru Asphalt Legends a přístup k aplikaci LEGO Builder s 3D návody.

• Funkční ovládání auta pomocí knoflíku na střeše
• Digitální zážitek s kódem do hry Asphalt Legends
• Detailní model s otevíracími dveřmi, kapotou a motorem W16
• Rozvoj technických dovedností a představivosti

Objev podobné jako LEGO® 42222 Hyperauto Bugatti Chiron Pur Sport

Sportovní boty Prestige SPORT velikosti 47 od výrobce Moleda. Produkt je dostupný do 4 pracovních dnů. Jedná se o sportovní obuv vhodnou pro různé aktivity.

• Kvalitní materiály a zpracování
• Pohodlná obuv pro sport a volný čas
• Dostupnost do 4 pracovních dnů
• Spolehlivý výrobce obuvi

Objev podobné jako Moleda Sportovní boty Prestige MOLEDA SPORT - 47

Sportovní termoska CONSTANT o objemu 0,5 l je dvouplášťová vakuová termoska s jednodotykovým uzávěrem a zámkem proti nechtěnému otevření. Zajišťuje dlouhodobé udržení teploty nápojů a je navržena jako bezpečná, nerozbitná a netečná. Je vhodná pro aktivní použití při sportu a cestování.

• Jednodotykový uzávěr se zámkem proti nechtěnému otevření
• Dvouplášťová vakuová konstrukce pro dlouhodobé udržení teploty
• Bezpečná, prakticky nerozbitná a netečná konstrukce
• Ideální pro sport a cestování díky spolehlivému designu

Objev podobné jako Tescoma Sport termoska CONSTANT, 0,5 l,

Sjezdové hole Blizzard SPORT SKI POLES jsou vybaveny měkkou rukojetí pro pohodlný úchop. Jsou určeny především pro rekreační lyžování. Disponují kvalitní konstrukcí vhodnou pro sjezdové lyžování.

• Měkká rukojeť pro pohodlný úchop
• Vhodné pro rekreační lyžování
• Kvalitní konstrukce pro sjezdové lyžování
• Stylový černý design

Objev podobné jako Blizzard SPORT SKI POLES Sjezdové hole, černá, velikost

Letní pneumatika Continental CrossContact LX Sport je určena pro SUV a offroad vozy. Disponuje rychlostním indexem W (až 270 km/h) a nosnostním indexem 108 (do 1000 kg). Pneumatika je zesílená (XL) a využívá bezdušovou technologii (TL).

• Vysokorychlostní provedení pro jízdu až do 270 km/h (index W)
• Zesílená konstrukce (XL) pro vyšší nosnost a odolnost
• Bezdušová technologie (TL) pro větší bezpečnost a pohodlí
• Vynikající přilnavost na mokré vozovce (třída C)

Objev podobné jako Continental CrossContact LX Sport 265/45 R21 108 W (03590140000)

Pánské outdoorové boty Merrell CLAYPOOL SPORT GTX kombinují atletický design s technologiemi pro náročný terén. Gore-Tex® membrána poskytuje ochranu před vlhkostí, zatímco podpůrná konstrukce a přilnavá podešev zajišťují stabilitu. Boty jsou vhodné pro rychlý pohyb po horských stezkách.

• Gore-Tex® membrána zajišťuje voděodolnost a prodyšnost
• Atletický design optimalizovaný pro rychlý pohyb v terénu
• Odolný svršek a přilnavá podešev pro bezpečnou chůzi

Objev podobné jako Merrell CLAYPOOL SPORT GTX Pánské outdoorové boty, tmavě šedá, velikost 41.5

Letní pneumatika Dunlop SP Sport Maxx 275/50 R20 109 W je určena pro SUV a offroad vozidla. Disponuje rychlostním indexem W (až 270 km/h) a nosnostním indexem 109 (1030 kg). Pneumatika má hodnocení přilnavosti na mokru B a energetickou třídu E.

• Rychlostní index W pro jízdu až do 270 km/h
• Vynikající přilnavost na mokré vozovce (třída B)
• Nízká hlučnost pouze 70 dB při jízdě
• Vysoká nosnost 1030 kg na pneumatiku

Objev podobné jako Dunlop SP Sport Maxx 275/50 R20 109 W (573051)

Penco Sport Joint Care Drink brusinka je doplněk stravy ve formě nápoje určený k podpoře zdraví kloubů a kostí. Obsahuje glukosamin sulfát, bioaktivní kolagenní peptidy, vápník, hořčík, vitamín D a vitamín K2. Produkt je vhodný pro aktivní jedince a sportovce.

• Obsahuje glukosamin sulfát pro podporu kloubů
• Obohaceno o bioaktivní kolagenní peptidy a vápník
• Doplněno o hořčík, vitamín D a K2 pro komplexní péči o kosti
• Příjemná brusinková příchuť

Objev podobné jako Penco Sport Joint Care Drink brusinka 420 g

Chytré hodinky Garett Sport Activity 2 ve stříbrné matné barvě nabízejí GPS sledování, funkce pro volání a oznámení přes Bluetooth a ovládání hudby. Zařízení poskytuje zdravotní a sportovní funkce pro aktivní uživatele. Hodinky jsou vhodné pro sportovní aktivity a každodenní nošení.

• GPS sledování pro přesné zaznamenání tréninku
• Přijímání oznámení a volání přes Bluetooth
• Ovládání hudby přímo z hodinek
• Komplexní zdravotní a sportovní funkce

Objev podobné jako Garett Sport Activity 2 smart hodinky Silver Matt

Dětské tenisky adidas TENSAUR SPORT 2.0 CF K s gumovou podešví poskytují pohodlí při pohybu. Jsou vhodné pro školní i sportovní aktivity. Nezanechávají šmouhy na podlahách tělocvičen.

• Gumová podešev pro pohodlí při běhání
• Nezanechává šmouhy na podlahách tělocvičen
• Vhodné pro školní i sportovní aktivity
• Klasický design značky adidas

Objev podobné jako adidas TENSAUR SPORT 2.0 CF K Dětská volnočasová obuv, růžová, velikost

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content, which is especially relevant to students outside the United States. For courses in global marketing. Familiarizes students with global marketing and the global business environment Global Marketing’s environmental and strategic approach outlines the major dimensions of the global business environment for students. The 10th Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Global Marketing offers authoritative content as well as conceptual and analytical tools that will prepare students to successfully pursue careers in global marketing or related areas. Pearson MyLab Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Marketing MyLabTM is the ... Unknown localization key: "more"

Objev podobné jako Global Marketing, Global Edition - Mark Green, Warren Keegan

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior  A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key ... Unknown localization key: "more"

Objev podobné jako Global Marketing and Advertising - Marieke de Mooij

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Objev podobné jako Marketing Research: An Applied Orientation, Global Edition - Naresh Malhotra

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Objev podobné jako Essentials of Marketing Research, Global Edition - David Birks, Peter Wills, Naresh Malhotra

Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world.

Objev podobné jako Essentials of Global Marketing - Svend Hollensen

Understand the interconnected nature of marketing and globalization and how consumerism, communications, brands, ethics and production work in an international market.

Objev podobné jako Global Marketing - Helen Millward

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.

Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan