digitalny marketing martin kuchta

Internet počas svojej evolúcie vytvoril niekoľko rôznych komunikačných kanálov, ktoré firmy môžu využívať pre svoju marketingovú komunikáciu. Okrem štandardných displejových formátov môžu byť marketingové správy na internete šírené aj prostredníctvom programatického nákupu, sociálnych sietí, internetových vyhľadávačov, produktových porovnávačov a katalógov, obsahového marketingu, natívnej reklamy, affiliate marketingu, emailovej komunikácie a mnoho ďalších. Široké možnosti komunikačných kanálov navyše disponujú benefitom personalizácie a hypercielenia, ktoré maximalizujú efekt vynaložených investícií na marketingovú komunikáciu. Kniha Digitálny marketing ponúka komlexný pohľad na internetové komunikačné kanály a pomáha čitateľovi identifikovať a manažovať tie najrelevantnejšie pre naplnenie komunikačných a ekonomických potrieb firmy.

Objev podobné jako Digitálny marketing - Martin Kuchta

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"

Objev podobné jako Dynamic Digital Marketing - Dawn McGruer

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

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Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Analytics - Chuck Hemann, Ken Burbary

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awarenessDetermine the best-fit online markets for your unique brandAccess downloadable tools to put ideas into actionMeet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Objev podobné jako Digital Marketing For Dummies - Russ Henneberry, Ryan Deiss

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookÂ’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorÂ’s manual, test bank, and PowerPoint slides.

Objev podobné jako Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Objev podobné jako The Digital Marketing Planner - Annmarie Hanlon

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.

Objev podobné jako The Digital Marketing Handbook - Kingsnorth Simon

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Objev podobné jako Digital Marketing for Travel Brands - Andy Headington

Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.

Objev podobné jako Digital Marketing in Practice - Hanne Knight, Lizette Vorster Larsen

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.

Objev podobné jako Digital Marketing Strategy - Kingsnorth Simon

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Sociálne siete zmenili pohľad na marketingovú komunikáciu na internete. Internetoví používatelia sa z pasívnych príjemcov marketingových správ stali aktívnymi účastníkmi konverzácie, nad ktorou má firma limitovanú kontrolu. Manažment sociálnych sietí prináša komplexný pohľad na sociálne siete, ich vplyv na marketing, firmu a spoločnosť ako takú. Ponúka prehľad sociálnymi sieťami a detailne sa venuje sociálnym sieťam relevantným pre lokálny trh. Na manažment jednotlivých sociálnych sietí sa pozerá z obsahového aj z výkonnostného hľadiska a čitateľovi buduje poznatkovú bázu potrebnú pre efektívny manažment sociálnych sietí.

Objev podobné jako Manažment sociálnych sietí - Martin Kuchta, Michal Jankovič

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each ... Unknown localization key: "more"

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner

Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the library as an essential resource.Is your school library struggling to gain visibility within your school and community? Marketing Your School Library provides librarians with the strategies and tools needed to develop a comprehensive marketing plan that will raise awareness and drive student engagement and colleague collaboration. This practical, easy-to-implement guide goes beyond traditional library promotion to deliver innovative, low-cost ideas for creating standout newsletters, social media campaigns, and event-based programming that will position your library as an indispensable hub of learning and discovery within your school community. · Discover how to leverage data and feedback to understand your target audience and craft compelling messaging that resonates. · Master the art of visual branding to make your library pop, both online and in-person. · Utilize cost-effective digital marketing tactics to reach students, staff, and families where they are.· Build a calendar of engaging, curriculum-aligned library events and activities that get everyone excited about what your library has to offer.With this roadmap in hand, you''ll be empowered to transform your library into a vibrant, must-visit destination that elevates teaching ... Unknown localization key: "more"

Objev podobné jako Practical Marketing for Your School Library - C. L. Mansfield

Learn to market effectively using social media with the unique emphasis and best practices found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 3E. You learn how to create a strong personal brand that is invaluable at any stage of your career, as you master the social media techniques detailed throughout this popular book. Insightful discussions address both online and offline elements for creating a viable personal branding strategy. Expanded coverage of consumer behavior guides you in identifying with virtual communities and mastering visual storytelling. This edition delves deeper into using content marketing, while new chapters address managing today''s digital marketing organization and using paid advertising and social media influencers. A step-by-step planning model leads you through creating an actual social media marketing plan. You also learn how to incorporate important branding strategies within your organization’s overall integrated marketing communication approach.

Objev podobné jako Social Media Marketing - Mary Hanson-Roberts, Debra Zahay, Melissa Barker, Janna Parker, Donald I. Barker

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today’s AI-driven world. Key Topics Covered: Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adaptAI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithmsAuthenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising itEthical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policiesAI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt

Objev podobné jako AI-Powered Content Marketing and SEO - Catherine Seda, Jenny Halasz

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

Objev podobné jako Marketing in Web 3.0 - Kingsnorth Simon

Digital Business: Strategy, Management & Transformation covers all the essentials for understanding and doing business in a digital world within a single comprehensive textbook, including an introduction to the digital business environment, cutting-edge coverage of data and artificial intelligence, and an exploration of the latest digital tools and platforms and emerging and enabling technologies such as blockchain and Web 3.0. The text explores all types and scales of digital business, from small, innovative start-ups and disruptors that are ‘born digital’, to the digital transformation of traditional large-scale businesses. Readers will also learn how these businesses strategise, operate and manage themselves, user experiences and customer relationships within an ever-increasing digital environment. Consideration is also given to the ethical and legal components of doing digital business with the United Nations’ Sustainable Development Goals in mind. This textbook includes a rich source of learning features and activities making it suitable for business students at undergraduate and postgraduate levels, and setting students up for success on graduation in a fast-changing, digitalised and technology-led business world. Annmarie Hanlon teaches digital marketing and is Course Director for the MSc Marketing and Leadership at Cranfield School of Management in the UK.  You can follow her updates ... Unknown localization key: "more"

Objev podobné jako Digital Business - Annmarie Hanlon

Model SIKU Blister 1577 představuje věrnou repliku závodního vozu Aston Martin Vantage GT4. Vozidlo je vyrobeno z kvalitních materiálů s kovovou karoserií a plastovým interiérem. Model má rozměry 9,7 × 3,7 × 7,8 cm a je vhodný pro děti od 3 let.

• Věrná replika závodního vozu Aston Martin Vantage GT4
• Robustní kovová konstrukce s kvalitním provedením
• Bezpečný pro děti od 3 let (splňuje evropské normy)
• Detailní zpracování včetně prosklení a sportovních ráfků

Objev podobné jako SIKU Blister 1577 Aston Martin Vantage GT4

Tento zadní ochranný kryt z měkkého TPU materiálu chrání Samsung Galaxy S22 5G před poškozením. Kryt má přesné výřezy pro všechny konektory a ovládací prvky, což umožňuje plnohodnotné používání telefonu. Instalace je díky pružnosti materiálu velmi snadná.

• Vysoká odolnost proti poškození při pádu
• Měkký TPU materiál pro snadnou instalaci
• Přesné výřezy pro přístup ke všem konektorům a tlačítkům
• Příjemný povrch, který dobře drží v ruce

Objev podobné jako iSaprio Digital Palms 10 pro Samsung Galaxy S22 5G (digpal10-TPU3-S22-5G)

24dílná sada příborů Martin od značky Amefa kombinuje minimalistický design s funkčností. Příbory jsou vyrobeny z odolné nerezové oceli a mají ergonomicky tvarované rukojeti. Sada je vhodná do myčky nádobí a obsahuje 6 kusů každého typu příboru.

• Moderní minimalistický design s vysokým leskem a čistými liniemi
• Vyrobeno z kvalitní nerezové oceli s odolností proti korozi
• Ergonomicky tvarované rukojeti pro pohodlné držení
• Vhodné do myčky nádobí pro snadnou údržbu

Objev podobné jako Amefa 24dílná sada příborů Martin

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Objev podobné jako Principles of Marketing for a Digital Age - Tuten Tracy L.

In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.

Objev podobné jako Direct, Digital & Data-Driven Marketing - Lisa Spiller

Millionaire maker Dan S. Kennedy and Martin J. Fischer reveal the unsettling truth: the middle-class consumer population—and their buying power—is rapidly diminishing, leading to reduced spending.However, amidst this challenging landscape lies a compelling opportunity. Kennedy and Fischer unveil that it takes no more effort to attract customers from the explosively growing Mass-Affluent, Affluent, and Ultra-Affluent populations, who are willing to pay premium prices for exceptional expertise, service, and experiences.In this updated 4th edition, Kennedy and Fischer provide a comprehensive guide on how to reposition your business, practice, or sales career to appeal to these affluent customers, for whom price is not a determining factor. Discover how to:Use 10 surprising emotional buy triggers the affluent find irresistibleStop selling products and services and learn how selling aspirations and emotional fulfillment is more profitableUse Kennedy''s Million-Dollar Marketing System. A step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself useApply the magic language of “membership” to any business for the affluent... from pizza shops and medical practices to retail stores and pet hotelsDrawing on practical strategies used by industry giants such as The Ritz-Carlton, Disney, Harrah’s Entertainment, and Starbucks, Kennedy and Fischer demonstrate how to sell to those who will always ... Unknown localization key: "more"

Objev podobné jako No B.S. Marketing to the Affluent - Dan S. Kennedy, Martin J. Fischer

Activity-based series, mapped to specification, developed with teachers, exam skills, first teach September 2022. Endorsed by OCR. This student book with digital edition covers all units for the redeveloped Cambridge National in Enterprise and Marketing, with an easy-to-follow visual layout and accessible language to stimulate students'' interest. Takes a scaffolded, activity-based approach to understanding the content, written at just the right level, helping to engage students in their learning and give them the confidence to progress. Provides lots of activities to help students develop the knowledge and skills to complete their assessments. Bite-sized learning topics build understanding of essential concepts and are supported by case studies with three levels of differentiated questions to support all students

Objev podobné jako Cambridge National in Enterprise and Marketing Student Book with Digital Access (2 Years) - Karen Tullett, Julie Whatford, Mark Tippins

Zástěra - pro dospělé, materiálem je bavlna, se zavazováním v pase, nastavitelná délka, s kapsami rozměry 85 × 70 cm (V׊), barva žlutá Kuchyňská zástěra by při vaření neměla chybět žádné hospodyňce ani šikovnému kuchaři. Ochrání vaše oblečení před nečistotami a kdykoliv o ni otřete vlhké ruce. S kuchyňskou zástěrou ORION s motivem zaujmete díky svému jedinečnému stylu. Při správném výběru nezapomeňte, že nabízí rozměry 85 × 70 cm. Díky nastavitelné délce ji mohou používat všichni členové domácnosti. Hlavní přednosti kuchyňské zástěry ORION Zástěra kuch. bavlna NEJLEPŠÍ BABIČKA Zástěra je praktickým pomocníkem nejen do kuchyně Tato kuchyňská zástěra má navíc stylový motiv Rozměry kuchyňské zástěry ORION dělají 85 × 70 cm Nabízí možnost nastavení délky Díky této kuchyňské zástěře ORION Zástěra kuch. bavlna NEJLEPŠÍ BABIČKA si nemusíte dělat starosti o vaše oblečení

Objev podobné jako ORION Zástěra kuch. bavlna NEJLEPŠÍ BABIČKA (960860)

Zástěra - pro dospělé, materiálem je bavlna, se zavazováním v pase a za krkem, nastavitelná délka rozměry 85 × 70 cm (V׊), barva béžová a černá Kuchyňská zástěra by při vaření neměla chybět žádné hospodyňce ani šikovnému kuchaři. Díky ní si již neumažete své čisté oblečení a můžete do ní snadno otřít mokré ruce. Díky kuchyňské zástěře ORION s motivem mimo jiné budete vypadat stylově. Při správném výběru mějte na mysli, že nabízí rozměry 85 × 70 cm. Sami si zvolíte její délku, neboť je podle potřeby nastavitelná. Tato konkrétní zástěra se řadí do výrobkové řady Orion. Rozhodující vlastnosti kuchyňské zástěry ORION Zástěra kuch. bavlna MANDALA Se zástěrou půjde vaření pěkně od ruky Tento typ kuchyňské zástěry byl ušitý s motivem Rozměry kuchyňské zástěry ORION činí 85 × 70 cm Její délku si přizpůsobíte podle sebe Můžeme ji zařadit do výrobkové řady Orion Díky kuchyňské zástěře ORION Zástěra kuch. bavlna MANDALA už nebude hrozit ušpinění čistého oblečení

Objev podobné jako ORION Zástěra kuch. bavlna MANDALA (960371)

Zástěra - pro dospělé, materiálem je bavlna, se zavazováním v pase, nastavitelná délka, s kapsami rozměry 87 × 70 cm (V׊), barva černá Při vaření určitě nedáte dopustit na praktickou kuchyňskou zástěru. Dokáže ochránit váš oděv před nečistotami a můžete si o ni utřít i vlhké ruce. S kuchyňskou zástěrou ORION s motivem budete vypadat stylově. Nezapomeňte, že nabízí rozměry 87 × 70 cm. Praktickou vychytávkou je její nastavitelná délka, takže s ní mohou vařit všichni členové domácnosti. Zajímavé funkce kuchyňské zástěry ORION Zástěra kuch. bavlna SRDÍČKA Udělejte si při vaření radost praktickým doplňkem Tato kuchyňská zástěra disponuje stylovým motivem Rozměry kuchyňské zástěry ORION jsou 87 × 70 cm Její délku si přizpůsobíte podle sebe Díky této kuchyňské zástěře ORION Zástěra kuch. bavlna SRDÍČKA už nebude hrozit ušpinění čistého oblečení

Objev podobné jako ORION Zástěra kuch. bavlna SRDÍČKA (960862)

Zástěra - pro dospělé, materiálem je bavlna, se zavazováním v pase a za krkem, nastavitelná délka, s kapsami rozměry 84 × 70 cm (V׊), barva červená Žádné vaření se neobejde bez praktické kuchyňské zástěry. Dokáže ochránit váš oděv před nečistotami a můžete si o ni utřít i vlhké ruce. Díky kuchyňské zástěře ORION s motivem navíc budete v kuchyni vypadat skvěle. Při správném výběru mějte na mysli, že má rozměry 84 × 70 cm. Její velkou výhodou je nastavitelná délka, takže ji může využít i více členů domácnosti. U této zástěry naleznete výrobkovou řadu Orion. Zásadní funkce kuchyňské zástěry ORION Zástěra kuch. bavlna SVETR Zástěru využije každá samostatná hospodyňka Na této kuchyňské zástěře naleznete stylový motiv Rozměry kuchyňské zástěry ORION dělají 84 × 70 cm Její délku si přizpůsobíte podle sebe Spadá do výrobkové řady Orion S kuchyňskou zástěrou ORION Zástěra kuch. bavlna SVETR vás bude vaření dvojnásobně bavit, neboť si nezašpiníte oblečení

Objev podobné jako ORION Zástěra kuch. bavlna SVETR (960377)

Zástěra - pro dospělé, materiálem je bavlna, se zavazováním v pase, nastavitelná délka, s kapsami rozměry 85 × 70 cm (V׊), barva růžová Nezbytným doplňkem každé šikovné hospodyňky či šikovného kuchaře je zcela určitě kuchyňská zástěra. S ní se nemusíte bát špinavého oblečení a kdykoliv vám poslouží i k utření mokrých rukou. S kuchyňskou zástěrou ORION s motivem budete působit maximálně stylově. Určitě myslete i na to, že její rozměry jsou 85 × 70 cm. Díky nastavitelné délce se o ni můžete dělit s ostatními členy domácnosti. Stěžejní vlastnosti kuchyňské zástěry ORION Zástěra kuch. bavlna NEJLEPŠÍ MAMINKA Se zástěrou se vám bude vařit jedna báseň U této kuchyňské zástěry počítejte se stylovým motivem Rozměry kuchyňské zástěry ORION činí 85 × 70 cm Možnost změny její délky S kuchyňskou zástěrou ORION Zástěra kuch. bavlna NEJLEPŠÍ MAMINKA si už v kuchyni nikdy neušpiníte oblečení

Objev podobné jako ORION Zástěra kuch. bavlna NEJLEPŠÍ MAMINKA (960861)

Die besten Rezepte der traditionellen tschechischen Küche. Gut zu essen war den Tschechen von jeher wichtig. Die tschechischen Frauen galten als ausgezeichnete Köchinnen. Das lag nicht zuletzt daran, dass ihre Kunst sich auf unprätentiöse Zutaten, traditionelle Rezepte und die in den Familien von Generation zu Generation weitergegebenen Erfahrungen stützte. Kulajda, Böhmischer Lungenbraten, Reibekuchen oder Buchteln werden in Tschechien aber nicht nur am heimischen Herd zubereitet. Wir finden sie über das ganze Land hin in ausgesuchten Restaurants. Auch die Gäste aus dem Ausland können sich also von den Qualitäten der tschechischen Nationalküche überzeugen. Für alle, die fortan auf die tschechische Küche nicht mehr verzichten wollen, ist dieses Büchlein entstanden.

Objev podobné jako Tschechische Küche - Magdalena Wagnerová, Petr Sýkora

Kniha plná receptů typických českých pokrmů, které původem sahají hluboko do minulosti, ale staly se tak oblíbenými, že se připravují dodnes. Pokrmy každodenní i ty, které se připravují o svátcích, jako jsou Velikonoce a Vánoce, či u příležitosti svatební hostiny a dalších rodinných oslav. Receptům je ponechán původní český název a jsou oživeny kulinářskými zajímavostmi z české historie i současnosti! Nejsou opomenuty ani názory některých známých osob, které v minulosti navštívili Čechy – jak jim chutnala česká kuchyně a jak pohlíželi na české gastronomické zvyklosti!Kochen Sie gemäß diesem Buch voller Rezepte von typischen tschechischen Speisen, die von ihrer Herkunft her tief in die Vergangenheit zurückreichen. Doch sie wurden so beliebt, dass sie bis heute zubereitet werden. Alltägliche Speisen und auch solche, die an Feiertagen zubereitet werden, wie etwa Ostern und Weihnachten oder zum Anlass von Hochzeitsmahlen und weiteren Familienfeiern.Die Rezepte führen die ursprüngliche tschechische Bezeichnung auf und werden mit kulinarischen Anekdoten aus der tschechischen Geschichte und der Gegenwart aufgepeppt! Es wurden auch nicht Ansichten von einigen bekannten Personen außer Acht gelassen, die in der Vergangenheit die böhmischen Länder besuchten – wie ihnen die tschechische Küche schmeckte und welchen Eindruck die tschechischen gastronomischen Bräuche bei ihnen hinterließen!Der Autor des Buches – ... Unknown localization key: "more"

Objev podobné jako Traditionelle tschechische Küche / Tradiční česká kuchyně (německy) - Viktor Faktor

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston