practical marketing for your school library c l mansfield

Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the library as an essential resource.Is your school library struggling to gain visibility within your school and community? Marketing Your School Library provides librarians with the strategies and tools needed to develop a comprehensive marketing plan that will raise awareness and drive student engagement and colleague collaboration. This practical, easy-to-implement guide goes beyond traditional library promotion to deliver innovative, low-cost ideas for creating standout newsletters, social media campaigns, and event-based programming that will position your library as an indispensable hub of learning and discovery within your school community. · Discover how to leverage data and feedback to understand your target audience and craft compelling messaging that resonates. · Master the art of visual branding to make your library pop, both online and in-person. · Utilize cost-effective digital marketing tactics to reach students, staff, and families where they are.· Build a calendar of engaging, curriculum-aligned library events and activities that get everyone excited about what your library has to offer.With this roadmap in hand, you''ll be empowered to transform your library into a vibrant, must-visit destination that elevates teaching ... Unknown localization key: "more"

Objev podobné jako Practical Marketing for Your School Library - C. L. Mansfield

Communicate, connect, and bond with your baby with 50 essential, easy-to-learn ASL signs.Your baby is crying. Are they hungry or are they tired? With 50 practical ASL signs that cover a child’s day, Learn to Sign with Your Baby will help you better understand your child and help them communicate with you. Author Cecilia S. Grugan, a Deaf parent, gives you detailed instructions and tips for how to master each sign, as well as helpful advice and fun activities for incorporating ASL into your life with baby. And with clear illustrations and video demonstrations for each sign, you can confidently start signing with your baby—and watch as your bond deepens and strengthens.Learn to Sign with Your Baby includes:50 of the most useful ASL signs. From “more” and “eat” to “change” and “hurt,” this book teaches the most relevant and practical terms for your daily life with baby—and makes signs for specific needs easy to find.Step-by-step color illustrations and video for every sign. The video for each sign can be accessed by a QR code; scan it for step-by-step guidance to confidently and correctly form each sign. Engaging activities make ASL fun. Play a game, sing a song—this book makes incorporating ... Unknown localization key: "more"

Objev podobné jako Learn to Sign with Your Baby - Cecilia S. Grugan

Your Path to Purpose, Passion, and Peace by Dr. Charles Stanley is a life-changing 90-day guide offering practical life lessons rooted in timeless biblical wisdom. This book invites readers to examine their spiritual journeys through the lens of biblical examples: Abraham left a place of familiarity for an unknown land God would show him; Moses walked by faith as he led the Israelites on their journey out of Egypt; Joshua had to go through Jericho before he led the Israelites into the promise land. All of these biblical journeys offer insight into our own personal spiritual journey. These men faced numerous unknowns, but they carried with them the promises of God. These stories are expertly tied to modern challenges, providing actionable steps readers can apply to their own lives. Through relatable teachings and spiritual insight, this book serves as a roadmap for those seeking clarity, fulfillment, and divine direction.*Curated from On Holy Ground, Your Path to Purpose, Passion, and Peace taps into a significant and growing demand for resources that address life''s most pressing spiritual and emotional challenges, particularly in a world increasingly marked by uncertainty, stress, and disconnection from purpose. It provides Dr Stanley’s trusted wisdom for readers looking ... Unknown localization key: "more"

Objev podobné jako Your Path to Purpose, Passion, and Peace - Charles F. Stanley

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Is it time to change gear? Take back control by learning to adjust your brain's speed and efficiency. In today's Information Age, we move through life at a frantic pace to keep up with the never-ending influx of information and daily tasks.Bombarded with data every waking hour, it's no wonder our brains are feeling overwhelmed and overloaded. In Hyperefficient, Dr Mithu Storoni lays out the tools to retune our brains to the best settings for complex thinking, creativity, concentration, and decision-making. Based on intriguing scientific research, Hyperefficient is a must-have practical manual for your brain.Discover how to reach a brain state where prolonged mental work feels effortless - learn to thrive amidst the deluge of digital information at work, at home and in your whole life - become 'hyperefficient'.

Objev podobné jako Hyperefficient: Simple Methods to Optimise your Brain and Transform the Way you Work - Storoni Mithu

Only 30% of first-generation family businesses make it to the second generation, 12% survive from the second to the third generation and only 4% reach the fourth generation. This book is a practical roadmap for your family business to prosper now and plan for continued success in the future.

Objev podobné jako The Family Business Book: A roadmap for entrepreneurial families to prosper across generations - Alfredo De Massis, Emanuela Rondi

From hormones to stretch marks, labor pains to diaper changes, motherhood is an adventure like none other. The rapid changes in your body, your lifestyle, and your very identity call for a certain mental and emotional agility. Mindfulness can help you meet the challenge and approach every experience with your new baby with open eyes and an open heart. Based on research conducted at California Pacific Medical Center, and with a foreword by beloved meditation teacher Sylvia Boorstein, Mindful Motherhood: Practical Tools for Staying Sane During Pregnancy and Your Child''s First Year (New Harbinger/Noetic Books, May 2009, $16.95) by psychologist and mom Cassandra Vieten, has been acclaimed by women''s health experts, mindfulness teachers, and psychologists alike.Mindful Motherhood provides pregnant women and new moms with a brief, low-cost, easy to implement set of tools to deal with stress, difficult moments, depressed or anxious moods, and negative thought patterns during pregnancy and early motherhood. Based on the principles of mindfulness, this book also provides information, exercises, and ideas to enhance the positive emotions that are part of the experience of motherhood and improve the quality of mother-infant interactions, bringing more attention and awareness to the deep joy and satisfaction that motherhood can ... Unknown localization key: "more"

Objev podobné jako Mindful Motherhood: Practical Tools for Staying Sane During Pregnancy and Your Child's First Year - Cassandra Vieten

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Objev podobné jako Principles of Marketing for a Digital Age - Tuten Tracy L.

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookÂ’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorÂ’s manual, test bank, and PowerPoint slides.

Objev podobné jako Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awarenessDetermine the best-fit online markets for your unique brandAccess downloadable tools to put ideas into actionMeet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Objev podobné jako Digital Marketing For Dummies - Russ Henneberry, Ryan Deiss

Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing resultsLearn how to choose or commission the right games for your marketPlan and execute a successful gamification strategyLearn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

Objev podobné jako Gamification Marketing For Dummies - Zarrar Chishti

"This book is packed with bright ideas and practical projects for children aged 4-11 to raise environmental awareness and prompt discussion about climate change. Encouraging children to take charge, right from the start, the activities range from creating recycled kites, windsocks, and garden decorations, to upcycling old t-shirts, building mini beast hotels, and designing campaigns to eliminate single use plastics from school. Some can be completed outdoors and some indoors, with each page including photos of the activity in action, plus details of the resources required and steps needed. As well as the main activity, extension ideas are provided, so there is plenty to fill each session. The tried-and-tested activities are themed in three main areas: Eco-Friendly Practice Recycling and Upcycling; Connecting with the Natural World Whether you run an eco-club, a craft club or you simply want to facilitate activities on a sustainability theme with children in your class, this fantastic book will raise awareness of environmental issues in an engaging way - and many of the activities will save your school or setting money too"--

Objev podobné jako 99 Eco-Activities for Your Primary School - Sarah Watkins

Audiokniha MP3 Vladimir John, čte Wendy Lloyd, Rupert Degas Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to bring more profit, but they are taking a heavy cut from the profit instead. It is quite simple, really. You just need to know how. And the e-book focused on marketing will help entrepreneurs to do just that.

Objev podobné jako MARKETING FOR SMALL AND MEDIUM ENTERPRISES

Audiokniha: Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to bring more profit, but they are taking a heavy cut from the profit instead. It is quite simple, really. You just need to know how. And the e-book focused on marketing will help entrepreneurs to do just that.

Objev podobné jako MARKETING FOR SMALL AND MEDIUM ENTERPRISES - Vladimír John - audiokniha

If your child is at Primary School (or starting soon), you’ll probably have noticed a few changes to school life since you were a bright-eyed young learner. That''s why we''ve packed this indispensable CGP book with advice to help you parent your way through Primary like a pro.We''ve covered the complete Primary journey - from choosing a primary school to preparing your child for secondary school - and included heaps of practical advice on everything from school dinners, to making friends, to sussing out the other parents at the school gates.We''ll give you a sneak preview of what they''ll learn at school, year by year, subject by subject, plus lots of information on assessments, like SATs and 11+. We''ve also included information on those new-fangled maths techniques, a Parents’ Guide to Phonics and a handy Spelling, Punctuation & Grammar Glossary, so you can help with those tricky homework questions without missing a beat!To round things off, we’ve thrown in a free Online Edition that lets you read the entire book on a PC, Mac or tablet. When the book arrives, just use the unique code printed inside the cover to gain full access.

Objev podobné jako How to Help your Child at Primary School: From First Days to Phonics and Fractions - CGP Books

The transition to secondary school can be a daunting time for parents of autistic youngsters, as well as children themselves. Have you selected the right place? What if staff don''t really understand your child''s needs? Will they adapt sufficiently - and if not, then what happens?The good news is that you have the ability as a parent or carer to address these concerns, rather than leaving it all to chance. This book will give you the tools to do just that. From choosing the right school for your child (and spotting the tell-tale signs of the wrong one), to preparing both your child and the new school for the transition, to overcoming barriers and building a positive, collaborative and effective relationship between home and school. Tackling key topics from the point of view of both parent and teacher and using examples of great practice, this contains everything you need to know in order to build a more positive secondary school experience for your child.

Objev podobné jako Championing Your Autistic Teen at Secondary School - Debby Elley, Gareth D. Morewood

The Penguin English Library Edition of Mansfield Park by Jane Austen''We have all been more or less to blame ... every one of us, excepting Fanny''Taken from the poverty of her parents'' home in Portsmouth, Fanny Price is brought up with her rich cousins at Mansfield Park, acutely aware of her humble rank and with her cousin Edmund as her sole ally. During her uncle''s absence in Antigua, the Crawford''s arrive in the neighbourhood bringing with them the glamour of London life and a reckless taste for flirtation. Mansfield Park is considered Jane Austen''s first mature work and, with its quiet heroine and subtle examination of social position and moral integrity, one of her most profound.The Penguin English Library - 100 editions of the best fiction in English, from the eighteenth century and the very first novels to the beginning of the First World War.

Objev podobné jako Mansfield Park - Jane Austenová

Help students who are new to the United States get ready to start school with this nonfiction book that walks them through a typical American school day! It supports students in grades 4–5 as they build English vocabulary and adjust to school in the U.S.Your School DayWalks through the important parts of the school day including arrival, morning meeting, lunchtime, recess, and the different school subjectsCovers greetings and important rules to know so newcomers can quickly adapt to a different learning environmentIncludes pictures and short captions to help students visualize the school day while developing English vocabularyExcites students with colorful pages and vibrant photographsImagine you just moved to a new country and have never attended school there. Would you know what to expect? Would you know how to greet others? Chances are you might not! This nonfiction book helps newcomers gain confidence before they head to school. Families and students will see grade-appropriate examples of what students can expect to encounter on a regular day at school with this useful book.

Objev podobné jako Your School Day - Dona Herweck Rice

Perhaps the biggest factor influencing teacher wellbeing and student learning is whether students are calm, focussed, and attentive in the classroom. Despite this, most teachers feel that their teacher training allocated far too little time to the fundamental principles and practical strategies that form the foundation of effective classroom management. In this book, Mark Dowley and Ollie Lovell address this shortfall by revealing 10 principles and 18 routines that will set you up for classroom management success. The Classroom Management Handbook, is the most concise, scaffolded, and unapologetically practical guide to classroom management available.

Objev podobné jako The Classroom Management Handbook: A practical blueprint for engagement and behaviour in your classroom and beyond - Oliver Lovell, Dr. Mark Dowley

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been ... Unknown localization key: "more"

Objev podobné jako A Dictionary of Marketing - Charles Doyle

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ... Unknown localization key: "more"

Objev podobné jako International Marketing and Export Management - Alexander Josiassen, Gerald Albaum, Edwin Duerr

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"

Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch

Great teachers can make a huge difference to students'' lives, but helping them to improve throughout their careers is vital. How can we best do this?Multiple studies suggest that instructional coaching - a school-centred approach to developing teachers - is one of the best options we have. However, to make the most of instructional coaching, we must be clear about what it means.In Responsive Coaching, Josh Goodrich examines contrasting models, combining research and practical experience to build an approach that adapts to meet the needs of individual teachers. This enables coaches to flex their style depending on where a teacher is on their journey towards expertise.Josh distils his approach into five areas, unpacking essential research and providing concrete examples of great coaching in action to provide a toolkit of practical responsive coaching strategies that support teachers to make continuous improvements.Combining robust research evidence from a wide range of fields with the practical wisdom of experienced teachers, leaders and coaches, the book is a toolkit for building an instructional coaching approach that works, for every teacher.

Objev podobné jako Responsive Coaching: Evidence-informed instructional coaching that works for every teacher in your school - Josh Goodrich

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Teaching in secondary schools requires a professional mindset and the confidence to face challenging situations.This highly practical and accessible book for all secondary initial teacher education trainees will help you to develop the knowledge and skills required to excel on your school placements. With case studies from qualified teachers who have been through it all ahead of you, you will be guided through key issues in training to be a teacher: planning and teaching lessons, working with your school mentor, understanding how pupils learn, and discovering how schools really work.John Keenan is Senior Lecturer in Education at Birmingham Newman University.Andy Hind is Head of the Centre for Teacher Education at the University of Warwick.

Objev podobné jako Your Secondary School Placement Toolkit - Andy Hind, John Keenan

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,” guides readers through first days on the job of taking over an organization’s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides ... Unknown localization key: "more"

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Objev podobné jako Marketing Research: An Applied Orientation, Global Edition - Naresh Malhotra

This fourth edition of Financial Services Marketing firmly reinforces the bookÂ’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the worldÂ’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate.This fully updated and revised edition features:A brand-new chapter devoted to environmental, social and corporate governanceRevised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experienceThe latest regulatory developments for safeguarding the fair treatment of customersNew and improved case studies that showcase best practice from around the worldUpgraded Support Material including new teaching aids and referencesFinancial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.

Objev podobné jako Financial Services Marketing - Roisin Waite, Nigel Waite, Christine Ennew

The book every small-business owner should ownFirst published in 1983, Jay Levinson''s Guerrilla Marketing has become a classic in the field of business, revolutionising marketing for small businesses all over the world and creating a new way to understand market share and how to gain it. In this completely updated and expanded fourth edition of Levinson''s first Guerrilla Marketing book, his take-no-prisoners approach to finding clients is on full display, as he offers hundreds of marketing ideas that really work and a new roadmap for small-business success in the global marketplace. Filled with leading-edge strategies for marketing on the Internet, putting new technologies to work, targeting prospects, cultivating repeat and referral business, and managing in the age of telecommuting and freelance employees, among others, Guerrilla Marketing will be the entrepreneur''s marketing bible for the twenty-first century.

Objev podobné jako Guerrilla Marketing - Jay Levinson

THE SCHOOL FOR GOOD AND EVIL is now a major motion picture from Netflix – starring Academy Award winner Charlize Theron, Kerry Washington, Laurence Fishburne, Michelle Yeoh, Sofia Wylie, Sophie Anne Caruso, Jamie Flatters, Earl Cave, Kit Young and more!The battle between Good and Evil begins.Go back in time to the beginning of the School for Good and Evil and uncover the never-before-told events leading up to Sophie and Agatha’s dramatic arrival and the beginning of their epic fairy tale.Two brothers. One Good. One Evil.Together, they watch over the Endless Woods. Together, they choose the students for the School for Good and Evil. Together they train them, teach them, prepare them for their fate.Then, something happens. Something that will change everything and everyone. Who will survive? Who will rule the School?The journey starts here. With magic, surprises and daring deeds at every turn, courage and loyalty will be put to the test, only to lead you to the very beginning of the adventures that are The School for Good and Evil.

Objev podobné jako Rise of the School for Good and Evil - Soman Chainani

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Analytics - Chuck Hemann, Ken Burbary

Get your data team working effectively! Data is a valuable resource for improving education. Unfortunately, many school teams struggle to make sense of new and often overwhelming data. What Does Your Data Team Sound Like? provides an approach that supports teams as they review a range of data sets, and improves their conversation about effectively applying data to instructional decision-making. Written to help teams navigate the world of data analysis for on-going school improvement, this book offers an easy to follow framework that dives deep into data-driven instruction. Readers will find: Easy, step-by-step analysis techniques  Case studies that demonstrate different approaches Checklists and flowcharts to help visual the process Developed by expert authors who have worked with data teams across a wide variety of settings and scenarios, this book will help educators take action to create better learning environments for students.Â

Objev podobné jako What Does Your School Data Team Sound Like? - Dean T. Spaulding, Gail M. Smith

Have you ever wondered why your students don’t revise? Or why they revise ineffectively? Often, they simply don’t know how. This is where The Revision Revolution comes in. What if, instead of just telling students to revise, we taught them explicit study skills from Year 7? What if we made revision enjoyable, even irresistible? The aim is not just to help students pass exams, but to embed their learning and help them grow into knowledgeable and informed young adults. In this book, Helen Howell and Ross Morrison McGill guide you step by step through how to start and sustain a revision revolution in your school, building a culture of effective study that flows through all aspects of school life.

Objev podobné jako The Revision Revolution: How to build a culture of effective study in your school - Ross Morrison McGill, Helen Howell

The ethos, culture, and climate of a school lie at the very heart of its success and have a dramatic impact on the future of its students. This exciting new book shows how through values-based, inclusive, and aspirational leadership, teachers and school leaders can support students in becoming well rounded, globally minded change-makers of the future. Based on the principle that every young person can be a leader, it offers step-by step guidance to support the development of leadership skills and shows how leadership opportunities can be made accessible to all learners.Arguing that leadership needs to be actively and inclusively taught, the book explores how young leadership models, reward systems, risk-taking, well-being strategies, and growth-mindset implementation can transform student motivation levels by creating aspiration, fulfilling dreams, and building character. Packed with practical suggestions and resources, the chapters cover:diversity and leadershipestablishing a strong student leadership teamhow to meaningfully mark significant global daysmaking the most of tutor timestudent well-beingfear of failure and how to overcome thisbuilding links with the local and wider community.Written by a Director of Ethos at an outstanding Trust, this is essential reading for all teachers and school leaders wanting their students to become empathetic, ambitious, values-driven, and happy ... Unknown localization key: "more"

Objev podobné jako Empowering Young Leaders: How your Culture and Ethos can Enhance Student Leadership within your School - Gohar Khan

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Objev podobné jako Digital Marketing for Travel Brands - Andy Headington

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups, and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements, and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others.This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in Luxury Marketing and Luxury Brand Management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing ... Unknown localization key: "more"

Objev podobné jako Luxury Marketing and Brand Strategy - Květa Olšanová, Gina Cook, Marija Zlatic

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book''s clear four-part structure mirrors the industry''s most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: ''where are we now?'', ''where do we want to be?'', ''how will we get there?'' and finally: ''did we get there?'' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.The e-book offers a mobile experience ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing - John Sandford, Douglas Westerbeke, Matteo Montecchi, Essam Ibrahim

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA.

Objev podobné jako Social Media Marketing - Tuten Tracy L.

THE SCHOOL FOR GOOD AND EVIL is the #1 movie now streaming on Netflix—starring Academy Award winner Charlize Theron, Kerry Washington, Laurence Fishburne, Michelle Yeoh, Sofia Wylie, Sophie Anne Caruso, Jamie Flatters, Earl Cave, Kit Young, and many others! The battle between Good and Evil begins.Two brothers.One Good.One Evil.Together they watch over the Endless Woods.Together they choose the students for the School for Good and Evil.Together they train them, teach them, prepare them for their fate.Then, something happens.Something unexpected.Something powerful.Something that will change everything and everyone.Who will survive?Who will rule the School?The journey starts here. Every step is filled with magic, surprises, and daring deeds that test courage, loyalty, and who you really are. But they only lead you to the very beginning of the adventures that are THE SCHOOL FOR GOOD AND EVIL.

Objev podobné jako Rise of the School for Good and Evil - Soman Chainani

With nearly two decades of school governance experience across Infant, Primary, Secondary, All Through and Alternative Provision schools and academies, distilled into an easy-to-read format, Al Kingsley''s My School Governance Handbook aims to make the complex world of school governance simple and accessible to all. This handbook will take you step by step through the basics of school governance, what the role entails and what you need to know. It explains how schools and multi academy trusts are structured, the key areas of school life you need to understand, relevant questions to ask and finally, includes a handy dictionary to help you navigate your way through all those pesky education acronyms.Including ideas and guidance from other experienced governors across the UK, ''My School Governance Handbook'' is the perfect companion for any school governor or trustee.

Objev podobné jako My School Governance Handbook: Keeping it simple, a step by step guide and checklist for all school governors - Al Kingsley

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Objev podobné jako The Digital Marketing Planner - Annmarie Hanlon

Evaluating Early Years Practice in Your School focuses on raising Early Years practitioners'' confidence so that they worry less and achieve more. Linked to the teaching standards and the Ofsted framework, this invaluable guide looks at ways that teachers can evaluate their own EYFS practice to reduce unnecessary workload and allow for more ''hands-on'' teaching and learning.Should children in Reception classes attend school assemblies? Should young children be taught to write in nursery? Should practitioners'' plans be based on young children''s specific interests or should they look to meet the needs of individuals entering Early Years settings with speech and language delay or autism? Early Years specialist Ann Langston considers all of these questions and more to present simple solutions for teachers and leaders on what to plan, what assessments are needed and how to approach teaching and learning.With chapters on observation and assessment, continuous provision, outdoor learning, transition, and internal and external evaluation, this book is ideal for all Early Years practitioners and leaders looking at ways to reflect on their approach to teaching and feel confident about their own judgements and the effectiveness of their practice.

Objev podobné jako Evaluating Early Years Practice in Your School - Ann Langston

Josh is about to star t at Hookwell''s School. But there is something odd about it ... for starters it looks like a ship - and there is a moat! It''s a school for the children of PIRATES! But Josh''s mum is a pilot, not a pirate! To begin with, Josh thinks pretending to be a pirate is fun! But it''s harder than it looks. Will his shipmates discover he''s not a proper pirate? And one more thing ... look out for the school shark! Hookwell''s School for Proper Pirates 1 is part of the Astro range from Rising Stars Reading Planet. Astro books are ideal for struggling and reluctant readers aged 7-11. Each book is dual-banded so that children can improve their fluency whilst enjoying exciting fiction and non-fiction relevant to their age. Astro books for Stars/Turquoise band are also highly-decodable so ideal for extra phonics practice. Reading Planet books have been carefully levelled to support children in becoming fluent and confident readers. Each book features useful notes and questions to support reading at home and develop comprehension skills. Interest age: 7-8 Reading age: 6-7 years

Objev podobné jako Reading Planet: Astro – Hookwell's School for Proper Pirates 1 - Stars/Turquoise band - Jan Burchett, Sara Vogler

THE SCHOOL FOR GOOD AND EVIL is the #1 movie now streaming on Netflix—starring Academy Award winner Charlize Theron, Kerry Washington, Laurence Fishburne, Michelle Yeoh, Sofia Wylie, Sophie Anne Caruso, Jamie Flatters, Earl Cave, Kit Young, and many others! The battle between Good and Evil begins.Two brothers.One Good.One Evil.Together they watch over the Endless Woods.Together they choose the students for the School for Good and Evil.Together they train them, teach them, prepare them for their fate.Then, something happens.Something unexpected.Something powerful.Something that will change everything and everyone.Who will survive?Who will rule the School?The journey starts here. Every step is filled with magic, surprises, and daring deeds that test courage, loyalty, and who you really are. But they only lead you to the very beginning of the adventures that are THE SCHOOL FOR GOOD AND EVIL.

Objev podobné jako Rise of the School for Good and Evil - Soman Chainani

How brands can evolve to win with conscious consumers The Good Is the New Cool Guide to Meaningful Marketing is your guide to future-proof your brand with purpose-driven strategies and activations that meet the demands of the new world of conscious capitalism. This book takes readers behind the scenes at some of the world's most famous brands—from purpose-driven pioneers like TOMS, the Honest Company, and Chobani, to household names like Oreo, Call of Duty, and Brand Jordan—to show you how a new wave of marketers are collaborating with values-driven creators of cool like Pharrell, Lady Gaga, and Justin Bieber. In this book, readers will learn about: How brands can authentically discover and deploy their social purpose in ways that drive brand love and financial growthThe Seven Steps of Meaningful Marketing, including “Think Citizens Not Consumers,” “Solve Problems from the Everyday to the Epic,” and “People are the New Media”How brands can collaborate with nonprofits to make money and do good at the same time, using examples from Product(RED), Rivet, and Choose Love The Good Is the New Cool Guide to Meaningful Marketing earns a well-deserved spot on the bookshelves of all forward-thinking leaders in business, from startups to Fortune 500 ... Unknown localization key: "more"

Objev podobné jako Good Is the New Cool Guide to Meaningful Marketing - Afdhel Aziz, Bobby Jones

Create a Better World Through the Power of Profit!Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real."Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:Create projects (and products) that accomplish social change, profitability, and cost reduction all at onceGreen your company in ways that save money and make moneyGain enormous positive reputation as a visionary company worth supportingExpand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principlesTurn marketing from a cost to a revenue streamEmbrace abundance and transformation---and stop worrying about market share

Objev podobné jako Guerrilla Marketing to Heal the World - Jay Conrad Levinson, Shel Horowitz

This is an essential guide for all teaching professionals to help them make an informed decision about what wellbeing programmes and initiatives they should select in their schools and why. It provides teachers and school leaders with all necessary knowledge to help identify what they should be looking for in wellbeing programmes, how they should be evaluating its effectiveness and who should be delivering it for them. It presents a suite of components and evidence-based interventions that teachers can pick-and-choose for their school community.For the first time, practitioners are not being sold a specific programme but instead presented with what is known about wellbeing in order to empower them to make their own decisions that best suit their community. It goes behind the scenes and reveals the secrets used by researchers and experts, including practical advice, recommendations and the author''s own ground-breaking research study involving 3,000 students. Its unique pick-and-mix process demystifies programme creation, simplifies it and makes its building blocks available to the masses.This accessible, evidence-based guide suggests a whole-school approach with specific interventions that can be used to successfully improve the wellbeing of teachers and students, making it an invaluable resource and must-read for all teaching professionals.

Objev podobné jako The Ultimate Guide to Implementing Wellbeing Programmes for School - Jolanta Burke

All About SEMH is an accessible and informative guide for secondary school teachers, designed to increase their understanding of social, emotional and mental health needs, and to enhance their toolkit with practical, evidence-informed strategies to support learners in their care. The book unpicks key terminology and debunks myths and misconceptions, enabling teachers to more easily understand some of the challenges for learners with SEMH needs. It then explores a range of key areas including anxiety, depression, bereavement, obsessive-compulsive disorder and self-harm, and focuses on practical strategies and adaptations that can be made in every classroom. All About SEMH includes:A comprehensive introduction to social, emotional and mental health needs and the surrounding terms and policiesPractical strategies tailored to different conditions to help provide targeted support to secondary school learnersCase studies and worked examples to illustrate points in the book, supporting behaviour recognition and developing reader understandingThe difference between childrenÂ’s behaviour at home and at school are examined, and the voices of parents of children with SEMH are woven throughoutGuidance on safeguarding and when to ask for additional support regarding concerns such as drug abuse or child exploitationEasy to dip in and out of chapters with signposting to further research, resources and ... Unknown localization key: "more"

Objev podobné jako All About SEMH: A Practical Guide for Secondary Teachers - Sarah Johnson