digital marketing in practice hanne knight lizette vorster larsen

Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.

Objev podobné jako Digital Marketing in Practice - Hanne Knight, Lizette Vorster Larsen

A beautiful full-colour book by Forest School expert and teacher Sara Knight that inspires and encourages individuals of all ages to take an innovative approach to outdoor play and learning. The images throughout the book bring alive Forest School activities and each chapter is accompanied by creative ideas for practice and in depth case studies from across the United Kingdom and Ireland exploring the amazing variety of nature provision. Coverage includes: Rural and urban day nurseries for very young children State and independent provision for Early Years and Primary Schools Secondary School intervention strategies for students with special education needs and disabilities How to support parents and families with Forest School Supporting people with mental health issues. Suggestions for further reading at the end of chapters will be a helpful guide for students to read around the topic. Whether you′re training to become a teacher, or already working in the outdoor classroom, this book demonstrates how Forest School approaches are enriching learning opportunities for children, young people and adults, and deepening their connections with the natural world, with spectacular results. Sara Knight will be discussing key ideas from Forest School in Practice in the SAGE Early Years Masterclass, a free ... Unknown localization key: "more"

Objev podobné jako Forest School in Practice - Sara Knight

Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods.Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, ... Unknown localization key: "more"

Objev podobné jako Marketing Skills in Practice - Linda Anne Barkas, Yvonne Dixon-Todd

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Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"

Objev podobné jako Dynamic Digital Marketing - Dawn McGruer

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Analytics - Chuck Hemann, Ken Burbary

Get digital with your brand today! Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving! You’ll learn how to identify the digital markets and media that work best for your business—no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer—this book will take you through the whole process! Learn targeted digital strategies for increasing brand awarenessDetermine the best-fit online markets for your unique brandAccess downloadable tools to put ideas into actionMeet your business goals with proven digital tactics Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!

Objev podobné jako Digital Marketing For Dummies - Russ Henneberry, Ryan Deiss

This second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective.Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The bookÂ’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box.Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics.Online support materials for this book include an instructorÂ’s manual, test bank, and PowerPoint slides.

Objev podobné jako Digital Analytics for Marketing - A. Karim Feroz, Marshall Sponder, Gohar F. Khan

The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in modern business practice. Find out:- The role of AI in Fashion Retailing to enhance the customer experience.- How Dr. Martens have been engaging consumers for more than half a century.- McDonald’s plan for environmental change.- How the use of big data is helping Netflix succeed against hot competition. - Chipotle, spills the beans on using local and organic produce to differentiate the brand by producing food with integrityKey Features: - A brand-new chapter on Sustainable Marketing and Society, and a focus on sustainability throughout the text.- Brand new Hidden Gem boxes that showcase firms that do marketing differently.- New and updated Marketing in Action boxes and Mini Cases, focusing on hot topics such as digital marketing, ethics diversity and inclusion and sustainability.- New and updated end-of-chapter cases provide insights across a range of businesses including high street stores, supermarkets and fast-food outlets (Boots, McDonald’s, Domino’s, Chipotle), brands such as (HubSpot, Dr. Martens, Unilever) and high-tech operations (Apple, Tesla, Netflix).- ... Unknown localization key: "more"

Objev podobné jako Principles and Practice of Marketing 10/e - David Jobber, Fiona Ellis-Chadwick

Your step-by-step guide to creating your own digital marketing plan. From assessing a company and creating strategy and objectives, to planning resources and presenting your work. Includes ‘Annmarie’s Advice’, where the author shares her personal experience of digital marketing and extra hints and tips. This handy planner will instill you with the know-how, skills and confidence you need to form and implement your own strategic plan. At each step you’ll: Learn all the key information you need. See theory in practice through the running Zoom case example. Apply what you’ve learnt through 50 interactive activities and build your plan. Annmarie Hanlon is also the author of the accompanying textbook, Digital Marketing: Strategic Planning & Integration, which includes deeper coverage of digital marketing for students and professionals. Both books can be purchased together in a discounted pack.

Objev podobné jako The Digital Marketing Planner - Annmarie Hanlon

Unlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today’s ever-evolving digital landscape.This third edition brings you: Brand-new case studies from global companies across a variety of industries, including Bang & Olufsen, Oatly, Tesla and Carrefour New and updated Sustainability Spotlight boxes, which align with the UN’s Principles for Responsible Management Education (PRME) initiative Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategiesInstructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.

Objev podobné jako Principles of Marketing for a Digital Age - Tuten Tracy L.

As new technologies and data become essential for the delivery of optimal care, nurses will play an increasingly vital role in developing and implementing digital health strategies. This timely book is designed to help you develop proficiency and confidence to lead this digital transformation. Harnessing Digital Technology and Data for Nursing Practice provides comprehensive coverage of the historical, theoretical and practical dimensions of the digital transformation in nursing. It considers a wide range of topics, from person-centred practice and user-centred design to nursing workforce development, evolving nursing practices, and the role of data in improving patient care and research. Expert insights are supported by learning activities and real-life case studies, with application of theory to practice throughout. Aimed at nurses in all settings and working at all professional levels, this book will leave the reader with an appreciation of how an array of digital technologies and data can positively impact nurses’ wellbeing, support and improve your daily practice, and ultimately ensure patient-centred, safe and effective care. Written specifically for nurses and midwives - explains how you can play a central role in shaping the digital future of health careProvides historical, theoretical and practical perspectives - offers a sound base from ... Unknown localization key: "more"

Objev podobné jako Harnessing Digital Technology and Data for Nursing Practice

This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.

Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons

Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.

Objev podobné jako The Digital Marketing Handbook - Kingsnorth Simon

''Ian Knight combines meticulous research with a depth of knowledge of his subject, and a knack for ferreting out unusual and illuminating details, with, crucially, a true flair for storytelling . . . Highly recommended'' Journal of the Victorian Military SocietyIan Knight''s Warriors in Scarlet is a comprehensive and stirring history of the Victorian army between 1837 to 1860, from the Battle of Bossendon Wood to the Crimean War, a period of seismic change as the rapid expansion of the empire saw the British army fighting in small wars across the world.An acclaimed military historian, Knight reveals the brutal reality of colonial conflict from both sides. Drawing on first-hand accounts he shows us the reality of life for the British soldier in this era – the drudgery of peacetime service for the ordinary soldier, the excitement and privations of posting overseas, the floggings and desertions, the regimental pride and comradeship.Knight vividly recreates the action on the ground, from bloody skirmishes in Southern Africa and siege warfare in New Zealand to disasters like the 1842 retreat from Kabul and Chillianwalla in the Punjab. British soldiers trained in tactics that had beaten Napoleon were forced to adapt when faced with warriors with ... Unknown localization key: "more"

Objev podobné jako Warriors in Scarlet - Ian Knight

Internet počas svojej evolúcie vytvoril niekoľko rôznych komunikačných kanálov, ktoré firmy môžu využívať pre svoju marketingovú komunikáciu. Okrem štandardných displejových formátov môžu byť marketingové správy na internete šírené aj prostredníctvom programatického nákupu, sociálnych sietí, internetových vyhľadávačov, produktových porovnávačov a katalógov, obsahového marketingu, natívnej reklamy, affiliate marketingu, emailovej komunikácie a mnoho ďalších. Široké možnosti komunikačných kanálov navyše disponujú benefitom personalizácie a hypercielenia, ktoré maximalizujú efekt vynaložených investícií na marketingovú komunikáciu. Kniha Digitálny marketing ponúka komlexný pohľad na internetové komunikačné kanály a pomáha čitateľovi identifikovať a manažovať tie najrelevantnejšie pre naplnenie komunikačných a ekonomických potrieb firmy.

Objev podobné jako Digitálny marketing - Martin Kuchta

Major General Sir Richard Hannay is the fictional secret agent created by writer and diplomat John Buchan, who was himself an Intelligence officer during the First World War. The strong and silent type, combining the dour temperament of the Scot with the stiff upper lip of the Englishman, Hannay is pre-eminent among early spy-thriller heroes. Caught up in the first of these five gripping adventures just before the outbreak of war in 1914, he manages to thwart the enemy's evil plan and solve the mystery of the 'thirty-nine steps'. In Greenmantle, he undertakes a vital mission to prevent jihad in the Islamic Near East. Mr Standfast, set in the decisive months of 1917-18, is the novel in which Hannay, after a life lived 'wholly among men', finally falls in love; later, in The Three Hostages, he finds himself unravelling a kidnapping mystery with his wife's help. In the last adventure, The Island of Sheep, he is called upon to honour an old oath. A shrewd judge of men, he never dehumanises his enemy, and despite sharing some of the racial prejudices of his day, Richard Hannay is a worthy prototype hero of espionage fiction.

Objev podobné jako Complete Richard Hannay Stories - John Buchan

Practice Assessments Plus is the smart choice for those revising Component 3 of the BTEC Tech Award in Digital Information Technology (2022). This book contains four full-length practice assessments, helping you to: Prepare by familiarising yourself with the structure and process for completing your assessment Practise by writing responses straight into the book Perfect your external assessment skills, with targeted hints, guidance and support for every question, along with answers. Revision is more than Practice Assessments! Make sure you have revised all the essential content for this unit and know what good responses look like with the accompanying Revise BTEC Tech Award Digital Information Technology (2022) Revision Guide. Look out for links to the Revision Guide for further information as you work through these practice assessments.

Objev podobné jako Pearson REVISE BTEC 2022 Tech Award Digital Information Technology Practice Assessments Plus - for 2026, 2027 exams - Colin Harber-Stuart

Our revision resources are the smart choice for those revising for externally assessed Component 3 in the Digital Information Technology BTEC Tech Award. This book contains four full-length practice assessments, helping you to: Prepare by familiarising yourself with the structure and process for completing your assessment Practice by writing responses straight into the book Perfect your external assessment skills, with targeted hints, guidance and support for evvery question, along with answers. Revision is more than Practice Assessments! Make sure you have revised all the essential content for this unit and know what good responses look like with the accompanying Revise BTEC Tech Award Digital Information Technology Revision Guide. Look out for links to the Revision Guide for further information as you work through these practice assessments.

Objev podobné jako Pearson REVISE BTEC Tech Award Digital Information Technology Practice exams and Plus - for 2025 and 2026 exams - Colin Harber-Stuart

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Objev podobné jako Digital Marketing for Travel Brands - Andy Headington

Plan, implement and optimize a tailored, end-to-end digital marketing strategy that aligns to business objectives with this new edition of the international bestseller.

Objev podobné jako Digital Marketing Strategy - Kingsnorth Simon

Vzdělávací puzzle Larsen Hodina angličtiny 8 pomáhá dětem zábavnou formou rozšiřovat slovní zásobu anglických slovíček. Skládá se z 64 dílků z kvalitního kartonu a po složení slouží jako dekorace i učební pomůcka. Je vhodné pro děti od 7 let a vyrábí se v Norsku.

• Kvalitní hladký karton pro snadné skládání
• Rozvíjí vizuální paměť a logické uvažování
• Zábavná forma osvojování anglických slovíček
• Hotový obrázek lze použít jako dekoraci nebo učební pomůcku

Objev podobné jako Larsen Puzzle Hodina angličtiny 8

Vzdělávací puzzle Larsen Násobení s kostkami pomáhá dětem od 5 let osvojit si násobilku interaktivní formou. Skládá se z 24 dílků z kvalitního kartonu a po složení slouží také jako dekorace. Při špatném výsledku dílek do rámečku nezapadne, což umožňuje samostatnou kontrolu.

• Samokontrolující mechanismus – špatný výsledek dílek nezapadne
• Vysoká kvalita z hladkého kartonu pro opakované použití
• Víceúčelové využití – hra, výuka i dekorace po složení
• Rozvíjí logické myšlení a vizuální paměť zábavnou formou

Objev podobné jako Larsen Puzzle Násobení s kostkami

Vzdělávací puzzle Larsen Odčítání pomáhá dětem od 5 let osvojit si matematické odčítání zábavnou formou. Skládá se z 81 dílků a po složení může sloužit jako dekorace. Puzzle je vyrobeno z kvalitního kartonu a pochází z Norska.

• Kontrolní systém – při špatném výsledku dílek nezapadne
• Víceúčelové využití – lze použít jako dekoraci i k opakování
• Kvalitní hladký karton pro snadné skládání
• Rozvíjí vizuální paměť a logické uvažování

Objev podobné jako Larsen Puzzle Odčítání

Vzdělávací puzzle Larsen učí děti sčítání do deseti zábavnou formou. Skládá se z 10 dílků a obsahuje samokontrolní mechanismus. Je vhodné pro děti od 6 let a vyrábí se v Norsku.

• Samokontrolní systém – při špatném výsledku dílek nezapadne
• Vysoká kvalita – hladký a odolný karton
• Víceúčelové využití – složený obrázek slouží jako dekorace i učební pomůcka
• Rozvíjí logické myšlení a vizuální paměť

Objev podobné jako Larsen Puzzle Sčítání do 10 II.

''LOVE IN PIECES is filled with warmth, heart, and humour – and populated with characters who I was cheering for'' LUCY CLARKE''A truly beautifully written, life-affirming read … Powerful and emotional'' KIM NASH……….The heartwarming new novel from Anouska Knight about the powerful bond between two sisters, is perfect for fans of Dani Atkins, Emma Cooper and Becky Hunter. Reader praise for Love in Pieces:''Filled with lessons of family, hope, and self discovery, Love in Pieces is a beautiful book that will stay with you a long time''''Great characters and a very well thought out plot!''''Anouska did such a good job of making me care, feel connected to the people and stories''……….What is loved can never be lost … On Nancy’s phone sits a column of texts to her sister Molly which have never been answered. Wherever Molly has been for the last two years, she might have found time to let her family know what she’s doing.At a loss, Nancy distracts herself, working long hours at her city job; until the day she is rushed to hospital with a suspected heart attack. Nancy’s been working a little too hard. Drinking a little more than she should. Everything has become just ... Unknown localization key: "more"

Objev podobné jako Love in Pieces - Anouska Knight

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today: All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students’ decision-making processes and equip them for a world driven by big data. The second edition builds on the first’s successful core foundation, with additional pedagogy and key updates.Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.New to this Edition:- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy - Robert W. Palmatier, Shrihari Sridhar

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for deploying the power of social media, AI, and content to maintain your competitive advantage and get your ideas seen and heard by the right people at the right time. You'll discover the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing and PR has been completely revised to present highly effective strategies and tactics to help you get found by ... Unknown localization key: "more"

Objev podobné jako The New Rules of Marketing & PR - David Meerman Scott

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketingNew extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experienceUpdated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram contentNew/updated international case studies including many more from Asian and African destinationsThis book is written specifically ... Unknown localization key: "more"

Objev podobné jako Hospitality Marketing - David Bowie, Buttle Francis, Dogan Gursoy

A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been ... Unknown localization key: "more"

Objev podobné jako A Dictionary of Marketing - Charles Doyle

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner

Create a digital marketing strategy that is future-ready with this comprehensive guide to marketing in web3, the metaverse, AI and the next wave of digital transformation.

Objev podobné jako Marketing in Web 3.0 - Kingsnorth Simon

This fourth edition of Financial Services Marketing firmly reinforces the bookÂ’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the worldÂ’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate.This fully updated and revised edition features:A brand-new chapter devoted to environmental, social and corporate governanceRevised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experienceThe latest regulatory developments for safeguarding the fair treatment of customersNew and improved case studies that showcase best practice from around the worldUpgraded Support Material including new teaching aids and referencesFinancial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.

Objev podobné jako Financial Services Marketing - Roisin Waite, Nigel Waite, Christine Ennew

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

Create market value through innovative customer connections and engagement. Principles of Marketing, 8th European Edition, by Kotler et al. covers a wide range of theoretical concepts and practical issues, accurately reflecting the fast-moving pace of marketing in the modern world. Ideal for both undergraduate and postgraduate marketing programmes, this textbook examines traditional aspects of marketing and blends them with modern and future concepts. This European Edition presents fundamental marketing information within an innovative customer-value framework to help you understand how to create value and build customer relationships. Key features for this edition include: A wealth of examples, illustrating how companies use new digital technologies to maximise customer engagement Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections New end-of-chapter case studies and video cases help you apply your learning to actual companies In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. This textbook helps you master today''s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

Objev podobné jako Principles of Marketing - Philip Kotler, Armstrong Gary, Lloyd Harris, Hongwei He

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each ... Unknown localization key: "more"

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

The first in a new series on ethics in the counselling professions, Navigating Relational Ethics in Day-to-Day Practice contextualises the series and provides a practical ‘how to’ guide for bringing the theoretical concepts of ethics into practice. Lynne Gabriel and Andrew Reeves provide a compelling explanatory narrative on the importance of translating ethical concepts into meaningful pragmatic practice and practitioner tools. They set out key theories, concepts, and contemporary challenges in practice ethics, offering multiple lenses through which to make meaning of complex practice or risk scenarios and settings. Importantly, the book considers contemporary concepts associated with social justice including working in anti-oppressive ways. The chapters feature an array of engaging material, including a round table dialogue on working ethically in day-to-day practice, a ‘toolkit’ for working ethically across multiple contexts and presenting issues, and a rich collection of case examples from the authors’ lived experience.This text supports trainees and practitioners in taking ethical frameworks into their direct work with clients and in their wider role in practice.

Objev podobné jako Navigating Relational Ethics in Day-to-Day Practice - Andrew , UK) Reeves, Lynne Gabriel

Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the library as an essential resource.Is your school library struggling to gain visibility within your school and community? Marketing Your School Library provides librarians with the strategies and tools needed to develop a comprehensive marketing plan that will raise awareness and drive student engagement and colleague collaboration. This practical, easy-to-implement guide goes beyond traditional library promotion to deliver innovative, low-cost ideas for creating standout newsletters, social media campaigns, and event-based programming that will position your library as an indispensable hub of learning and discovery within your school community. · Discover how to leverage data and feedback to understand your target audience and craft compelling messaging that resonates. · Master the art of visual branding to make your library pop, both online and in-person. · Utilize cost-effective digital marketing tactics to reach students, staff, and families where they are.· Build a calendar of engaging, curriculum-aligned library events and activities that get everyone excited about what your library has to offer.With this roadmap in hand, you''ll be empowered to transform your library into a vibrant, must-visit destination that elevates teaching ... Unknown localization key: "more"

Objev podobné jako Practical Marketing for Your School Library - C. L. Mansfield

Seven books from the bestselling Practice Makes Perfect series—all in one volume! The best value for learning French at the level that matches your needs!With more than two million copies sold, the Practice Makes Perfect series has always offered what you need to master the French language: Clear explanations, practical examples, and the practice required for growing mastery. In Practice Makes Perfect: Complete French All-in-One, Premium Third Edition, you get even more at a spectacular value, with seven books from the bestselling series all in one volume.Structured to help you learn French at your own level, Practice Makes Perfect: Complete French All-in-One, Premium Third Edition covers grammar, sentence structures and conversation, and is enhanced with a comprehensive index that allows you quick reference to all grammar explanations in the book. This premium third edition is supported by the McGraw Hill Language Lab app, with vocabulary flash cards, audio conversations and answers to numerous exercises, and new recordings of example sentences throughout the book to help you improve your pronunciation and listening comprehension. Reinforced by hundreds of hands-on practice exercises, this one-stop resource gives you the confidence you need to break through the barrier to competency and fluency in French.FeaturesOne mega ... Unknown localization key: "more"

Objev podobné jako Practice Makes Perfect: Complete French All-in-One, Premium Third Edition - Annie Heminway

Written for the specific needs of nursing students and trainee nursing associates, this is your go-to guide for using reflection to succeed in your studies and practice.Divided into three parts, Part 1: Understanding Reflection introduces what reflection means in nursing and how to do it. Part 2: Applying Reflection helps you put reflection into practice, before Part 3: Going Further equips you with the models and theories you will need as a registered professional.Key features:-      Highly practical with a new chapter showcasing two complete written reflections and their feedback, to help you learn from the work of others-      Filled with case studies and advice from students, practitioners and patients to show how the theory and concepts apply to nursing practice-      Written in straightforward language with clear step-by-step guidanceWhether you’re just starting out or looking to refine your skills, this book will motivate and empower you to excel in your nursing practice. Embrace the journey of reflective practice and feel encouraged by your growth and achievements along the way.

Objev podobné jako Beginner's Guide to Reflective Practice in Nursing - Catherine Delves-Yates

All the skill-building Italian language practice you need—with five books in one value-packed volume—plus support from the McGraw Hill Language Lab appThe most effective way to learn any new language is to practice, practice, and practice, and no other workbooks put as much emphasis on this as the Practice Makes Perfect series. In Practice Makes Perfect: Complete Italian All-in-One, you get five skill-building titles to help you build a solid foundation of verbs, vocabulary, grammar and conversational skills—all in one value-packed workbook.This easy-to-use, one-stop resource includes thorough explanations that are reinforced by hundreds of hands-on practice exercises to help you build the skills needed to break through the barrier to competency and fluency in Italian. Enhanced with a comprehensive index that makes it easy to reference all grammar explanations throughout the book, it''s an ideal resource for both advanced beginning and intermediate level learning. This Premium Edition also includes extensive support through McGraw Hill’s unique Language Learning app, featuring streaming audio recordings of 48 dialogues and the answers to 85 exercises, a helpful "record yourself" feature and much more.Value-packed volume contains core content from five titles in the series: Complete Italian Grammar; Italian Conversation; Italian Verb Tenses; Italian Sentence Builder; ... Unknown localization key: "more"

Objev podobné jako Practice Makes Perfect: Complete Italian All-in-One, Premium Second Edition - Marcel Danesi

With five books from the bestselling Practice Makes Perfect series—all in one volume—this book is the best value for learning Spanish at the level that matches your needs!With more than 2 million copies sold, the Practice Makes Perfect series has always offered what you need to master the Spanish language: Clear explanations, practical examples, and all the practice required for growing mastery. In Practice Makes Perfect: Complete Spanish All-in-One, Premium Third Edition, you get even more at a spectacular value, with five books from the bestselling series in one volume.Structured to help you learn Spanish at your own level, Practice Makes Perfect: Complete Spanish All-in-One, Premium Third Edition covers Spanish grammar, sentence structures and conversation, and is enhanced with a comprehensive index that allows you quick reference to all grammar explanations in the book. This premium third edition is supported by the McGraw Hill Language Lab app, with vocabulary flash cards, audio conversations and answers to numerous exercises, and new recordings of all example sentences throughout the book. Comprehensive and user-friendly, this one-stop resource gives you the confidence you need to break through the barrier to competency and fluency in Spanish.FeaturesSingle volume contains five popular titles: Spanish Grammar; Spanish Intermediate ... Unknown localization key: "more"

Objev podobné jako Practice Makes Perfect: Complete Spanish All-in-One, Premium Third Edition - Gilda Nissenberg

Exam Board: SQALevel: HigherSubject: CareFirst Teaching: August 2018First Exam: June 2019Develop the values, knowledge, skills and understanding that you need to succeed in your course and become a reflective care worker. Care in Practice combines clear explanations of policy, legislation and theory with practical guidance and real-life case studies.Fully updated throughout and written in a highly accessible style, the Fourth Edition of this book:- Comprehensively covers the material and assessment for the revised Higher Care specification and includes relevant content for a range of SVQs and HNCs- Builds your understanding of the latest research and practice in key areas such as human development, psychology, sociology and safeguarding- Encourages you to think about, examine and develop your practice through regular activities that help you reflect on your learning- Provides up-to-date coverage of the Health and Social Care Standards: My support, my life (Scottish Government 2017), the Code of Practice for Social Service Workers (SSSC 2016) and the Nursing and Midwifery Code (NMC 2018)This book supports a variety of courses including:- Higher Care- National 4 and 5 Care- SVQ2 and SVQ3 in Social Services (Children and Young People) and Social Services and Healthcare- HNC Social Services- HNC Care and Administrative Practice- HNC ... Unknown localization key: "more"

Objev podobné jako Care in Practice Higher, Fourth Edition - Janet Miller