80 20 sales and marketing perry marshall

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market and applying 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Objev podobné jako 80/20 Sales and Marketing - Perry Marshall

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

Objev podobné jako AI Strategy for Sales and Marketing - Katie King

Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketingNew extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experienceUpdated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram contentNew/updated international case studies including many more from Asian and African destinationsThis book is written specifically ... Unknown localization key: "more"

Objev podobné jako Hospitality Marketing - David Bowie, Buttle Francis, Dogan Gursoy

kreativní sada s vodním perem
konferenční stolky Aurum Gold and Bronze 80 cm
kryt s motivem peří pro Samsung Galaxy Note 20 Ultra
učební kniha čísel 1-20 s elektronickým perem
klínový polštář 80 x 50 x 20 cm
exkluzivní sada Tlapková patrola Marshall
sada na diamantové malování s perem
sada s pinzetou a aplikačním perem
sada dvou per Disney Medvídek Pú
dárková sada per Disney
sada 2 per s černou náplní
sada gelových per pro děti od 6 let
barevná sada per pro školáky a tvoření
tetovací sada s voňavým gelovým perem pro děti
sada dvou per pro děti od 6 let
dárková sada per Minnie Mouse

Nášlap Apollo soft je vyroben z měkkého materiálu a slouží jako ochrana schodů před opotřebením a podklouznutím. Dodává se s předinstalovanou lepící páskou pro snadné připevnění a je vhodný do všech interiérů. Sada obsahuje 5 kusů v antracitové barvě o rozměrech 24 x 80 cm.

• Měkký a jemný materiál s pololeskou nití pro pohodlí
• Připravená lepící páska pro snadnou instalaci na schody
• Obšití a pevná hrana pro ochranu a udržení tvaru
• Výhodná sada 5 kusů pro pokrytí více schodů

Objev podobné jako Vopi Nášlap na schody Apollo soft, obdélník, antracit, 24 x 80 cm, sada 5 ks

Perry Burns is a serial entrepreneur. He learned the fundamentals ofdoing business selling cash registers door-to-door, graduating to sellingcomputers and software for the retail industry. In a varied career, he hasworked in technology, finance, professional services and electric motorbikes. He was promoted to his first board position in 1985 and developed a deep understandingof key business success drivers, including the importance of vision, leadershipand finance. He prioritizes self-motivation, strategy, teamwork, communication,and advanced sales and marketing techniques and is keenly interested in howbusinesses can leverage AI and SEO to optimise business performance andsuccess. Widely acknowledged for his broad understanding of business processes,he has served on the boards of major industry bodies, including UK Finance andthe Motorcycle Industry Association. He resides in London with his wife,enjoying time with his grandchildren and playing pickleball.

Objev podobné jako 101 Things I wish I had Known Before Starting My Business - Perry Burns

Tajná dopisní sada s motivem jednorožce je určena pro holčičky od 6 let. Obsahuje pevnou dvoupatrovou krabičku uzavíratelnou na zámek a ozdobné pero na baterie. Baterie typu LR41 jsou součástí balení.

• Pevná dvoupatrová krabička uzavíratelná na zámek pro soukromí
• Sada obsahuje ozdobné pero na baterie (baterie součástí)
• Atraktivní růžový design s motivem jednorožce pro holčičky
• Vhodné pro děti od 6 let, podporuje kreativitu a psaní

Objev podobné jako Alltoys Tajná dopisní sada, dvoupatrová Jednorožec

Gold Medal Winner--Tops Sales World''s Best Sales and Marketing Book“Fast, fun and immensely practical.”—JOE SULLIVAN, Founder, Flextronics“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”—JOSH WHITFORD, Founder, Echelon Media“What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.”—RALPH CRAM, Investor“Pitch Anything offers a new method that will differentiate you from the rest of the pack.”—JASON JONES, Senior Vice President, Jones Lang LaSalle“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.”—STEVEN WALDMAN, Principal and Founder, Spectrum Capital“Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.”—LOUIE UCCIFERRI, President, Regent Capital Group“I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.”—TAYLOR GARRETT, Vice President, White Cap“A counter-intuitive method that works.”—JAY GOYAL, CEO, SumOptiAbout the Book:When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, ... Unknown localization key: "more"

Objev podobné jako Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal - Oren Klaff

Medical Device Cybersecurity for Engineers and Manufacturers, Second Edition removes the mystery from cybersecurity engineering and regulatory processes and practices, showing medical device manufacturers how to produce and maintain devices that meet evolving regulatory expectations and reduce cybersecurity risks to business and patients. It represents a complete guide for medical device manufacturers seeking to implement lifecycle processes that secure their premarket and postmarket activities.  This step-by-step guide educates manufacturers about the implementation of security best practices in accordance with industry standards and expectations, advising the reader about everything from high-level concepts to real-world solutions and tools. It focuses on the security aspects of every lifecycle phase of the product, including concept, design, implementation, supply chain, manufacturing, postmarket maintenance, and end of life. It details the practices, processes, and outputs necessary to create a secure medical device capable of gaining regulatory approval and meeting market entry requirements.  Reflecting rapid industry developments, regulatory changes, and technology advances, this new edition equips manufacturers with the knowledge to produce secure products that meet regulatory and market requirements while anticipating threats from sophisticated cyber adversaries. It's an indispensable resource for a wide range of professionals involved in medical device manufacturing, including engineering management, ... Unknown localization key: "more"

Objev podobné jako Medical Device Cybersecurity for Engineers and Manufacturers, Second Edition - Axel Wirth, Jason Smith, Christopher Gates

**Business Book Awards 2025 Finalist** ‘The ultimate companion for any small business owner’ - Holly Tucker, Founder of notonthehighstreet and Holly & Co ‘I dare you to read this book and NOT make more sales - you couldn’t have a better guide!’ - Lucy Sheridan, The Comparison Coach ‘Filled with straightforward advice that will help your business grow’ - Emma Jones, Founder of Enterprise Nation Have you ever: Told yourself you’re not a natural salesperson… Procrastinated on promoting your business because it feels awkward, or... Launched something new, only to be met with deafening silence? If you answered yes to any of these, then More Sales Please is for you! Most business owners have never been taught how to promote what they do with ease - until now. Say goodbye to guesswork and discover the step by step process to effortless sales in just 30 minutes a day. Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners transform the way they feel about selling and achieve long lasting success through confident, ... Unknown localization key: "more"

Objev podobné jako More Sales Please - Sara Nasser Dalrymple

Sada deníku Revelio Harry Potter obsahuje deník, pero s topperem, samolepkový bloček a sadu samolepek. Umožňuje holkám vyzkoušet barevné proměny a doplňování samolepek. Výška balení je 25 cm a je vhodné pro děti od 6 let.

• Barevné proměny deníku pro zábavné doplňování
• Kompletní sada s perem, samolepkami a bločkem
• Snadný přenos do světa Harryho Pottera
• Vhodné pro děti již od 6 let

Objev podobné jako RMS Deník sada Harry Potter Revelio

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s. Videos introducing each chapter’s content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service ... Unknown localization key: "more"

Objev podobné jako Marketing and Sustainability - Anders, Ph.D. Parment, Pia A. Albinsson, Mikael Ottosson, Hugo Guyader

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.

Objev podobné jako Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

Covering the latest breaking news in Google Ads, this sixth edition introduces revised, expanded and new chapters covering Enhanced Campaigns, Google Ads Express, Google’s Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Updates specific to this edition include:Powerful bidding strategies using remarketing lists for search adsNew ad extension featuresAutomation capabilities using scriptsBonus Online Content that includes links to dozens of resources and tutorials covering: registering a domain name, setting up a website, selecting an email service, choosing a shopping cart service, finding products to sell, and starting up an Google Ads account for your business Readers are given the latest information paired with current screenshots, fresh examples, and new techniques. Coached by Google Ads experts Perry Marshall, Mike Rhodes, and Bryan Todd advertisers learn how to build an aggressive, streamlined campaign proven to increase search engine visibility, consistently capture clicks, double website traffic, and increase sales. Whether a current advertiser or new to AdWords, this guide is a necessary handbook.

Objev podobné jako Ultimate Guide to Google Ads - Perry Marshall, Mike Rhodes, Bryan Todd

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior  A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key ... Unknown localization key: "more"

Objev podobné jako Global Marketing and Advertising - Marieke de Mooij

* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.

Objev podobné jako Service Management and Marketing - Christian Gronroos

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

WINNER OF THE 2018 WOLFSON HISTORY PRIZE  Centuries on, what the Reformation was and what it accomplished remain deeply contentious. Peter Marshall’s sweeping new history—the first major overview for general readers in a generation—argues that sixteenth-century England was a society neither desperate for nor allergic to change, but one open to ideas of “reform” in various competing guises. King Henry VIII wanted an orderly, uniform Reformation, but his actions opened a Pandora’s Box from which pluralism and diversity flowed and rooted themselves in English life.  With sensitivity to individual experience as well as masterfully synthesizing historical and institutional developments, Marshall frames the perceptions and actions of people great and small, from monarchs and bishops to ordinary families and ecclesiastics, against a backdrop of profound change that altered the meanings of “religion” itself. This engaging history reveals what was really at stake in the overthrow of Catholic culture and the reshaping of the English Church.

Objev podobné jako Heretics and Believers - Peter Marshall

Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods.Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, ... Unknown localization key: "more"

Objev podobné jako Marketing Skills in Practice - Linda Anne Barkas, Yvonne Dixon-Todd

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"

Objev podobné jako Dynamic Digital Marketing - Dawn McGruer

The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities.As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months? This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market''s demanding challenges without losing focus on the big picture.You will learn what it takes for marketing agility to thrive--customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage--along with the antipatterns that can drag you down. Most important, you will learn how to implement the ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Agility - Andrea Fryrear

Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey

Figurka Marshalla z Tlapkové patroly je vyrobena z kvalitního plastu s detailním zpracováním. Součástí balení je také figurka smělého Dannyho X s skateboardem. Hra s figurkami podporuje rozvoj představivosti a jemné motoriky u dětí od 3 let.

• Figurky z kvalitního plastu s detailním zpracováním
• Rozvíjí dětskou představivost a jemnou motoriku
• Obsahuje figurku Marshalla a smělého Dannyho X s skateboardem
• Vhodné pro děti od 3 let, snadno se s nimi hraje

Objev podobné jako Spin Master Tlapková Patrola Hrdina s figurkou Marshall

Deko-Light nacvakávací montážní pérka pro T-profil – sada 2 ksMontážní pérka Deko-Light Combo představují spolehlivé a jednoduché řešení pro instalaci T-profilových LED lišt a svítidel do sádrokartonu či jiných stropních konstrukcí. Díky nacvakávacímu systému je montáž rychlá, bezpečná a bez nutnosti speciálního nářadí. Sada obsahuje 2 kusy montážních pér, které jsou vhodné pro upevnění jednoho profilu.Klíčové vlastnosti Materiál: Kvalitní nerezová ocel (odolná proti korozi) Povrchová úprava: Naturální, bez povrchové úpravy Hmotnost jedné pružiny: Pouze 5 g – nezatěžuje konstrukci stropu Jednoduchá instalace: Pérka stačí pouze nacvaknout, nejsou potřeba šrouby Určení: Příslušenství pro T-profily značky Deko-LightProč zvolit nacvakávací montážní pérka Deko-Light?Pérovité uchycení umožňuje rychlou a bezpečnou montáž LED profilů, a to i v těžko přístupných místech. Nerezová ocel zaručuje dlouhou životnost a spolehlivost uchycení po celou dobu používání svítidla. Vhodné pro profesionální i domácí instalace.Technické parametry Materiál: Nerezová ocel Povrch: Naturální (bez povrchové úpravy) Hmotnost: 5 g / kus Balení: Sada 2 ksDoporučení pro použitíMontážní pérka jsou určena zejména pro instalace, kde je klíčová rychlost montáže, pevnost uchycení a dlouhodobá spolehlivost. Ideální volba pro moderní LED osvětlení a designové profily v interiéru.Trust badges & garance Vyrobeno z nerezové oceli – vysoká odolnost a dlouhá životnost Certifikace: CE (Evropská shoda)FAQ Jsou pérka ... Unknown localization key: "more"

Objev podobné jako Deko-Light profil příslušenství - Combo nacvakávací montážní pérka pro T-profil sada (2 ks) 988198

Nožní přepínač Marshall PEDL-90008 je plně programovatelný footswitch typu momentary switch. Je kompatibilní s aparáty Marshall MG15FX, MG30FX, MG50FX, MG101HFX, MG101FX a MG102FX. Součástí balení je 2m kabel.

• Plně programovatelný pro různé funkce
• Kompatibilní s řadou aparátů Marshall MG
• Dodává se s 2m kabelem pro pohodlné použití
• Momentary switch pro okamžité ovládání

Objev podobné jako Marshall PEDL-90008

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"

Objev podobné jako Marketing Planning & Strategy - John Dawes

Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business ... Unknown localization key: "more"

Objev podobné jako Applied Marketing Analytics Using R - Gokhan Yildirim, Raoul V. Kubler

This book proposes that sustainable marketing should be founded on a higher level of consciousness, governed by the Eastern ethical principles of dharma and karma. It suggests a socially responsible, integrated marketing strategy to boost transformational heritage tourism.The book puts forward a framework to promote and inspire transformative heritage tourism from a sustainable marketing perspective. Drawing on examples from different parts of the world such as Thailand, China, the USA, India, Australia, the United Kingdom, Spain, and Hong Kong, it takes a unique approach by integrating elements associated with distributive justice, procedural justice, morally motivated existentialist authentic experiences and the well-being of visited and visiting environments. The book pivots on the planning and marketing of heritage of communities such as local, descendent and indigenous across eight broad themes: (1) promotion and sustainable branding of heritage tourism; (2) empowerment of indigenous communities; (3) authenticity and conservation of heritage; (4) safeguarding of art, culture and cultural landscapes; (5) economic viability for the host communities; (6) interpretation and resolution of dissonant heritage representations; (7) stimulating audience engagement and co-created mindful spaces and; (8) facilitating moral consciousness and stimulating lasting inner transformation in guests and hosts. Scholars can replicate and/or test the proposed guided ... Unknown localization key: "more"

Objev podobné jako Sustainable Marketing of Transformative Heritage Tourism

For undergraduate and graduate courses in marketing research. An applied and practical marketing research text With a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Objev podobné jako Marketing Research: An Applied Orientation, Global Edition - Naresh Malhotra

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy & Management - Diane M. Phillips

Figurka Marshalla z Tlapkové patroly Air Rescue s vlastním vznášedlem umožňuje dětem simulovat záchranné mise. Díky pohyblivým částem lze nastavit pozici figurky v kokpitu a roztáhnout křídla. Výrobek je určen pro děti od 3 let a má výšku 5 cm.

• Interaktivní vznášedlo s roztahovacími křídly pro realistické hraní
• Figurka Marshalla v detailním leteckém oblečení včetně helmy
• Snadná manipulace vhodná pro děti od 3 let
• Kompatibilita s dalšími produkty řady (např. Chase se vznášedlem)

Objev podobné jako Tlapková patrola figurka se vznášedlem Marshall

Tónovací perly Guerlain Météorites Light-Revealing Pearls of Powder zakrývají nedokonalosti pleti, zmatňují a rozjasňují ji. Produkt s 95% přírodních složek zajišťuje až 12hodinový jas a fixuje make-up. Perly obsahují barevné a stříbřité částice pro vyhlazení textury pleti.

• 95 % ingrediencí přírodního původu
• Matuje pleť až na 8 hodin a fixuje make-up
• Dodává pleti multidimenzionální zářivost
• Lehká textura s jemnou květinovou vůní

Objev podobné jako GUERLAIN Météorites Light Revealing Pearls of Powder tónovací perly na tvář odstín 04 Amber / Ambre 20 g

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.   Â

Objev podobné jako Marketing Communications - John Egan

This fourth edition of Financial Services Marketing firmly reinforces the bookÂ’s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the worldÂ’s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate.This fully updated and revised edition features:A brand-new chapter devoted to environmental, social and corporate governanceRevised coverage of the impact of digital advances in all aspects of business models and marketing practice, including how artificial intelligence (AI) and social marketing are changing financial services and customer experienceThe latest regulatory developments for safeguarding the fair treatment of customersNew and improved case studies that showcase best practice from around the worldUpgraded Support Material including new teaching aids and referencesFinancial Services Marketing is essential reading for advanced undergraduate and postgraduate students studying Marketing for Financial Services, Marketing Strategy and Consumer Ethics in Finance. It is also suitable for executive students studying for professional qualifications and executive MBAs.

Objev podobné jako Financial Services Marketing - Roisin Waite, Nigel Waite, Christine Ennew

For principles of marketing courses. A practical introduction to marketing in the digital age Marketing: An Introduction shows how effective marketing creates and captures customer value, while providing a step-by-step model for customer engagement. By exploring trends shaping modern marketing, the authors deliver the context needed to drive home basic marketing concepts, strategies and practices. The 16th Edition provides up-to-date coverage of digital developments, from AI and social media engagement to “big data” and omnichannel strategy. New brand stories, cases, in-text examples and end-of-chapter exercises illustrate contemporary brand strategies and marketing issues.

Objev podobné jako Marketing: An Introduction -- Global Edition - Philip Kotler, Armstrong Gary

Activity-based series, mapped to specification, developed with teachers, exam skills, first teach September 2022. Endorsed by OCR. This student book with digital edition covers all units for the redeveloped Cambridge National in Enterprise and Marketing, with an easy-to-follow visual layout and accessible language to stimulate students'' interest. Takes a scaffolded, activity-based approach to understanding the content, written at just the right level, helping to engage students in their learning and give them the confidence to progress. Provides lots of activities to help students develop the knowledge and skills to complete their assessments. Bite-sized learning topics build understanding of essential concepts and are supported by case studies with three levels of differentiated questions to support all students

Objev podobné jako Cambridge National in Enterprise and Marketing Student Book with Digital Access (2 Years) - Karen Tullett, Julie Whatford, Mark Tippins

For courses in Marketing Research at two- and four-year colleges and universities An engaging, do-it-yourself approach to marketing research Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasising statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.

Objev podobné jako Essentials of Marketing Research, Global Edition - David Birks, Peter Wills, Naresh Malhotra

Figurka Spin Master Tlapková patrola Mini Air Rescue Marshall představuje psa záchranáře s leteckou tematikou. Postavička o výšce 6 cm je vyrobena z plastu a obsahuje zvukové efekty. Je vhodná pro děti od 3 let a dodává se včetně potřebných baterií.

• Autentická postavička Marshalla z Tlapkové patroly s leteckým vybavením
• Interaktivní funkce - vydává realistické zvuky
• Okamžitá hratelnost - baterie LR44 součástí balení
• Ideální velikost pro dětské ruce (6 cm) a sběratelství

Objev podobné jako Spin Master Tlapková patrola Mini Air Rescue Marshall se zvuky

Kostým představuje postavu Marshalla z Tlapkové patroly vhodnou pro děti přibližně od 2 do 4 let. Sada obsahuje overal a masku, přičemž boty nejsou součástí balení. Kostým je určen pro karnevaly, párty a domácí hraní.

• Kompletní sada obsahuje overal a masku
• Vhodný pro domácí hraní i karnevalové akce
• Vyrobený z pohodlného 100% polyesteru
• Snadná proměna v oblíbenou postavu

Objev podobné jako Kostým Tlapková Patrola Marshall 3-4 roky

Kostým představuje postavu Marshalla z Tlapkové Patroly vhodnou pro děti přibližně od 2 do 3 let. Sada obsahuje overal a čelenku, ale neobsahuje boty. Materiál je 100% polyester a velikost odpovídá výšce 92-98 cm.

• Kompletní kostým s čelenkou pro okamžitou proměnu
• Vyrobeno z 100% polyesteru pro snadnou údržbu
• Ideální pro karnevaly, párty i domácí hraní
• Velikost XS (92-98 cm) perfektně padne dětem 2-3 roky

Objev podobné jako Kostým Tlapková Patrola Marshall 2-3 roky

Figurka Marshalla z Tlapkové patroly v podobě big truck záchranářského náklaďáku. Součástí balení je figurka pejska, malé zvířátko, dron s příslušenstvím a doplňky. Hračka je vhodná pro děti od 3 let.

• Kvalitní plastové provedení figurky
• Kompletní příslušenství včetně dronu a zvířátka
• Autentické ztvárnění Marshalla v uniformě řidiče náklaďáku
• Podporuje kreativní hru se záchranářským příběhem

Objev podobné jako Spin Master Tlapková patrola Big trucks figurky s doplňky Marshall

Bluetooth reproduktor - aktivní, o výkonu 20W, frekvenční rozsah od 60 Hz do 20000 Hz, Bluetooth 5.0, certifikace IPX7, výdrž baterie 20 h Reproduktor Marshall Emberton BT Black & Brass s rychlonabíjecí funkcíSháníte přenosný reproduktor, který nabízí špičkový zvuk a dlouhou dobu přehrávání? Bluetooth reproduktor Marshall Emberton BT Black & Brass patří mezi spolehlivé a přenosné reproduktory. Díky kompaktním rozměrům nezabírá téměř žádné místo. Zařízení podporuje Bluetooth 5.0. Dosah činí 10 m. Reproduktor Marshall Emberton BT Black & Brass vydrží v provozu více než 20 hodin. Plně nabitý je za 3 hodiny, pokud ovšem využijete funkci rychlého nabití, můžete se za 20 minut těšit na dalších 5 hodin kvalitního přehrávání. Špičkový zvuk i 20 hodin nepřetržitého přehráváníBluetooth reproduktor Marshall Emberton BT Black & Brass disponuje 20 W výkonem. Frekvenční rozsah činí 60-20000 Hz. Jednoduché ovládání zajistí multifunkční knoflík. Můžete...

Objev podobné jako Marshall Emberton BT Black & Brass (1005696)

Bluetooth reproduktor - aktivní, o výkonu 20W, frekvenční rozsah od 60 Hz do 20000 Hz, Bluetooth 5.0, certifikace IPX7, ovládání přes zařízení s iOS nebo Android, výdrž baterie 20 h Není vyplněn Alternativní text k fotografii!Reproduktor Marshall Emberton BT Cream s rychlonabíjecí funkcíSháníte přenosný reproduktor, který nabízí špičkový zvuk a dlouhou dobu přehrávání? Bluetooth reproduktor Marshall Emberton BT Cream patří mezi spolehlivé a přenosné reproduktory. Díky kompaktním rozměrům nezabírá téměř žádné místo. Zařízení podporuje Bluetooth 5.0. Dosah činí 10 m. Reproduktor Marshall Emberton BT Cream vydrží v provozu více než 20 hodin. Plně nabitý je za 3 hodiny, pokud ovšem využijete funkci rychlého nabití, můžete se za 20 minut těšit na dalších 5 hodin kvalitního přehrávání. Není vyplněn Alternativní text k fotografii!Špičkový zvuk i 20 hodin nepřetržitého přehráváníBluetooth reproduktor Marshall Emberton BT Cream disponuje 20 W výkonem. Frekvenční...

Objev podobné jako Marshall Emberton BT Cream (1005945)

#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you''re proud of, whether you''re a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it''s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it''s for, but who it''s not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work ... Unknown localization key: "more"

Objev podobné jako This is Marketing - Seth Godin

Distill Maximum Value from Your Digital Data! Do It Now! Why hasn’t all that data delivered a whopping competitive advantage? Because you’ve barely begun to use it, that’s why! Good news: neither have your competitors. It’s hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to customer service to social media marketing! Prioritize—because you can’t measure and analyze everything Use analysis to craft experiences that profoundly reflect each customer’s needs, expectations, and behaviors Measure real digital media ROI: sales, leads, and customer satisfaction Track the performance of all paid, earned, and owned digital channels Leverage digital data way beyond PR and marketing: for strategic planning, product development, and HR Start optimizing digital content in real time Implement advanced tools, processes, and algorithms for accurately measuring influence Make ... Unknown localization key: "more"

Objev podobné jako Digital Marketing Analytics - Chuck Hemann, Ken Burbary

In an increasingly interconnected and global business environment, it is crucial that businesses recognise how a better understanding of cultural differences can help to foster greater business success. This book will help you to develop essential cross-cultural insights for when business and marketing goes global through a range of frameworks and learning features. The authors explore the roles of culture, communication, language, interactions, decision-making, market entry and business planning when working across geographical regions. They recognise the rich diversity in international markets and local consumer knowledge and marketing practices. Readers are encouraged to engage in cultural self-reflection to help better design and implement business strategies in local markets. Throughout, the book links to the x-culture learning project, which is an experiential multicultural exercise and form of student assessment where collaborative virtual teams are formed and together solve real world international business problems. This is an essential textbook for university and college students of international and cross-cultural marketing as well as international and intercultural business. It will also be of interest to business and marketing practitioners working in global contexts. Julie Anne Lee is a Winthrop Professor in Marketing and the Director of Research and Research Training in the Business School ... Unknown localization key: "more"

Objev podobné jako Business & Marketing Across Cultures - Jean-Claude Usunier, Julie Anne Lee, Vasyl Taras