marketing communications john egan

Marketing Communications is a highly popular textbook which introduces students to the different marketing communications tools, theories and strategies in an easy-to-read way. This fourth edition: Includes updates on how the Covid-19 pandemic has affected the marketing/advertising industries Features new case studies from companies and brands such as Amazon, Burger King, Facebook and John Lewis Covers timely topics such as online retailers, social media networks (e.g. TikTok), social media influencers and marketing ethics This textbook is essential reading for students studying marketing communications or a related topic. John Egan is Professor of Marketing at Regent’s University, London.   Â

Objev podobné jako Marketing Communications - John Egan

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice. Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice. From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications. The book includes examples of contemporary, innovative marketing practices drawn from some of the world''s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape. The plethora of useful features and examples will encourage you to discuss and consider multiple ... Unknown localization key: "more"

Objev podobné jako Marketing Communications - Sarah Turnbull, Chris Fill

John Deere Gator s otevíracími dveřmi a sklopnou plošinou
přikrývka John Cotton Dreamium Eternal Love 220x200 cm
designový polštář John Cotton
přikrývka John Cotton CleanLiness
moderní koupelnové svítidlo Rabalux 5732 John
detailní model traktoru John Deere s vlečkou
realistický traktor Bruder John Deere
John Deere traktor Bruder Farmer
realistický traktor John Deere s otevírací kapotou
John Deere 7R řada model pro děti
Gary John Bishop sebezničující chování
John Deere Gator Bruder 1:16
Bruder 02491 John Deere Gator
hračka John Deere Gator pro děti od 4 let
stavební hračka John Deere
Tubbz John Wick kachnička

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

Marketing Communications provides a detailed study of the practical and theoretical frameworks underpinning marketing communications. Illustrated by numerous case vignettes, the book draws on the opinions, views, expertise and understanding of a large number of authors/contributors, who are recognised experts in their respective domains. Marketing Communications explores an area of exciting diversity and significant growth, especially as the 21st century unfolds. This is a comprehensive book, with excellent coverage of all key functional areas - from advertising to direct marketing, from marketing public relations to the Internet. But it also contains key theoretical chapters - from information processing to elaboration likelihood, from audience analysis to measuring the success rate.

Objev podobné jako Marketing Communications - Philip Kitchen

Gain essential marketing skills with this step-by-step guide to improving your ability to research and write a marketing plan, carry out marketing audits and set cost-effective budgets.

Objev podobné jako How to Write a Marketing Plan - John Westwood

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior  A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key ... Unknown localization key: "more"

Objev podobné jako Global Marketing and Advertising - Marieke de Mooij

John Deere Gator je detailně zpracovaný model v měřítku 1:16 z plastu. Vozidlo je multifunkční a vhodné pro hru na stavbách, v lese nebo v zemědělství. Je kombinovatelné s figurkami Bworld a obsahuje sklápěcí valník, volant a tažné zařízení.

• Detailně zpracovaný model v měřítku 1:16
• Multifunkční vozidlo pro různé scénáře hry
• Kombinovatelné s figurkami Bworld
• Vhodné pro děti od 4 let

Objev podobné jako Bruder 02491 John Deere Gator

Tubbz kachnička představuje miniaturu Johna Wicka v měřítku 5,5 cm s detailním provedením včetně černého obleku. Figurka je určena výhradně pro sběratelské a dekorativní účely. Není vhodná pro použití ve vodě nebo jako hračka.

• Miniaturní detailní zpracování postavy (5,5 cm)
• Věrné zachycení ikonického vzhledu Johna Wicka
• Ideální sběratelský kousek pro fanoušky
• Stylový dekorativní prvek do interiéru

Objev podobné jako Tubbz kachnička malá - John Wick

Model John Deere Gator od Bruder v měřítku 1:16 je detailně zpracovaná plastová hračka pro děti od 4 let. Vozidlo obsahuje funkční prvky jako sklápěcí valník, volant a tažné zařízení a je dodáváno s figurkou řidiče. Je vhodné pro různé typy herních scénářů včetně zemědělství, lesnictví a stavebnictví.

• Detailní model v měřítku 1:16 s vysokou věrností
• Multifunkční vozidlo vhodné pro různé scénáře hry (stavba, les, zemědělství)
• Obsahuje figurku řidiče a je kompatibilní s dalšími figurkami
• Funkční prvky: sklápěcí valník, volant, tažné zařízení

Objev podobné jako Bruder 02490 John Deere Gator s řidičem

Stavebnice LEGO Technic Kombajn John Deere 1470H obsahuje 117 dílků a je určena pro děti od 7 let. Model disponuje otáčivým ramenem, otevíracím drapákem na klády a pružícím podvozkem. Stavbu usnadňuje interaktivní návod v aplikaci LEGO Builder.

• Autentický model kombajnu John Deere s funkčními prvky
• Interaktivní 3D návod v aplikaci LEGO Builder usnadňuje stavění
• Vysoká pohyblivost díky otáčivému rameni a otevíracímu drapáku
• Odolný design s pružícím podvozkem pro realistickou hru

Objev podobné jako LEGO® 42218 Kombajn John Deere 1470H

Přepravník na dřevo John Deere od firmy Bruder je detailně zpracovaný plastový model v měřítku 1:16. Disponuje funkčním chapadlem pro 4 klády, otočným ramenem 360° a otevíratelnou kabinou. Hračka je vhodná pro děti od 3 let a je kombinovatelná s figurkami Bworld.

• Detailně zpracovaný model v měřítku 1:16 od německé firmy Bruder
• Funkční chapadlo pojme až 4 klády a má otočné rameno 360°
• Kombinovatelný s figurkami Bworld pro rozšíření hry
• Otevíratelná kabina s dveřmi a realistické pryžové pneumatiky

Objev podobné jako Bruder 02133 Přepravník na dřevo John Deere

Traktor Bonnie je šroubovací hračka pro děti od 3 let, která rozvíjí motorické schopnosti. Sada obsahuje traktor s přívěsem a kravičku na kolečkách. Všechny části jsou z plastu s bezpečnými zaoblenými hranami.

• Rozvíjí jemnou motoriku a koordinaci prostřednictvím šroubování
• Bezpečný design se zaoblenými hranami pro děti od 3 let
• Možnost kombinace s dalšími hračkami z řady Tomy John Deere
• Pohyblivá kolečka traktoru i kravičky pro snadné tlačení

Objev podobné jako Tomy John Deere Kids Postav si kamaráda - traktor Bonnie

Tubbz kachnička představuje postavu Johnnyho Castle z filmu Hříšný tanec v humorném pojetí. Figurka je vyrobena z vinylu a měří 9 cm na výšku. Jedná se o oficiálně licencovaný sběratelský předmět první edice.

• Oficiálně licencovaná figurka postavy Johnny Castle
• Detailní zpracování a věrné provedení
• První edice pro sběratele
• Vyrobeno z kvalitního vinylového materiálu

Objev podobné jako Tubbz kachnička Hříšný tanec - Johnny Castle (první edice)

Model John Deere Gator XUV 855D v měřítku 1:16 je detailní replika univerzálního terénního vozidla. Vyrábí se z odolných plastů a obsahuje funkční prvky jako sklopnou ložnou plochu a závěs. Je vhodný pro hru dětí v interiéru i exteriéru.

• Realistický detail: Otevírací dveře zavazadlového prostoru, sklopná ložná plocha a závěs pro přívěs.
• Vysoká odolnost: Vyrobeno z kvalitních, nerozbitných plastů, okna kabiny z průhledného odolného materiálu.
• Univerzální použití: Vhodné pro hru doma i venku, věrný model všestranného pracovního vozidla v měřítku 1:16.

Objev podobné jako Bruder John Deere Gator XUV 855D, 22,6 x 11,3 x 14 cm

Traktor BRUDER 3150 Farmer John Deere kombinuje nízkou hmotnost s vysokým výkonem. Model obsahuje realistické prvky jako otevírací kapotu a dveře. Díky kyvadlové nápravě a prodloužení řízení zajišťuje pohodlnou jízdu.

• Realistické detaily včetně otevírací kapoty a dveří
• Vynikající ovladatelnost díky vestavěné kyvadlové nápravě
• Kompatibilita s přívěsy ze zemědělské řady BRUDER
• Možnost přepravy postav bworld v kabině

Objev podobné jako Bruder 3150 Farmer traktor John Deere

Bruder 2032 Balíkovač John Deere je detailně zpracovaný plastový model v měřítku 1:16. Model je kombinovatelný s traktory řady 2000 a 3000 a je vhodný pro děti od 4 let. Výrobek obsahuje jeden balík a pochází z Německa.

• Detailně zpracovaný model značky Bruder
• Kombinovatelný se všemi traktory řady 2000 a 3000
• Vhodný pro děti již od 4 let
• Kvalitní německý plastový materiál

Objev podobné jako Bruder 2032 Balíkovač s baličkou John Deere

Model traktoru John Deere 5115M v měřítku 1:16 od značky Bruder nabízí realistické detaily a funkce. Hračka obsahuje posuvnou střechu, otevíratelnou kapotu motoru, odnímatelné čelní závaží a říditelnou přední nápravu. Je kompatibilní s příslušenstvím jako čelní nakladače a figurkami Bworld.

• Detailně zpracovaný model v měřítku 1:16 s vysokou funkčností
• Možnost ovládání přes střešní otvor s prodlouženým volantem
• Kombinovatelnost s příslušenstvím (nakladače, valníky) a figurkami Bworld
• Robustní konstrukce z ABS plastu vhodná pro děti od 3 let

Objev podobné jako Bruder 2106 Traktor John Deere 5115M

Traktor John Deere 7R 350 je detailně zpracovaný model v měřítku 1:16 z vysoce kvalitního ABS plastu. Disponuje řiditelnou přední nápravou, otevíratelnou kapotou motoru a dveřmi, standardním závěsným zařízením a možností připojení příslušenství. Je vhodný pro děti od 3 let a kombinovatelný s figurkami Bworld.

• Vysoce kvalitní ABS plast s lesklým povrchem bez otřepů a přetoků
• Řiditelná přední off-road náprava a otevíratelná kapota motoru i dveře
• Možnost připojení nakladačů, valníků a kombinace s figurkami Bworld
• Ovládání pomocí volantu nebo prodlouženého volantu přes střešní otvor

Objev podobné jako Bruder 3150 John Deere 7R 350

Přívěs balíkovač slámy Bruder 02017 je detailní model v měřítku 1:16. Vyroben je z plastu německou firmou Bruder a obsahuje funkční sklopnou rampu. Model je určen pro děti od 3 let a lze jej připojit k traktorům John Deere.

• Detailně zpracovaný model v měřítku 1:16
• Funkční sklopná zadní rampa pro manipulaci s balíky
• Vyrobeno z kvalitního plastu v Německu
• Kompatibilní s traktory John Deere (prodává se samostatně)

Objev podobné jako Bruder 02017 Balíkovač slámy John Deere

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner

Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"

Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy

In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"

Objev podobné jako Duct Tape Marketing Revised and Updated - John Jantsch

***BUSINESS BOOK AWARDS - FINALIST 2021*** This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing). Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...). This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need ... Unknown localization key: "more"

Objev podobné jako Greener Marketing - John Grant

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"

Objev podobné jako Marketing Planning & Strategy - John Dawes

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

Highly practical and exceptionally clear, Strategic Marketing discusses the essential concepts and tools necessary to understand and implement effective marketing strategies. The fourth edition is packed with new case studies and examples including the rise of Disney +, the use of artificial intelligence in marketing, and small-scale innovators in India. Step into the professional world via the brand-new Practitioner Insights feature through which marketers operating across Africa, Europe, and Asia share the issues they have faced and how they overcame them. This significantly-revised edition also includes the latest research and explorations of socio-political issues, such as the Black Lives Matter movement and the global COVID-19 pandemic, underlining the importance of such to marketers.The book''s clear four-part structure mirrors the industry''s most widely-used strategic marketing framework. Each part tackles one of four questions that organizations need to ask themselves: ''where are we now?'', ''where do we want to be?'', ''how will we get there?'' and finally: ''did we get there?'' - all while revealing the techniques marketers use to discover the answers.This illuminating book is the ideal guide to strategic marketing for those studying the topic and for anyone aspiring to become a successful strategic marketer.The e-book offers a mobile experience ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing - John Sandford, Douglas Westerbeke, Matteo Montecchi, Essam Ibrahim

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 19th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. The dynamic nature of the international marketplace is reflected in the number of substantially improved and expanded topics in this 19th, including the following over 300 new academic articles and their findings. All data, text, photos and images have been updated for currency, as has the corresponding content within McGraw-Hill Education’s Connect with adaptive SmartBook. Additional updates include: NEW Cases: New cases accompany the 19e, enlivening the material in the book and class discussions while broadening a student’s critical thinking skills. These cases bring forth many of the topics discussed in the chapters and demonstrate how these concepts are dealt with in the real world. These cases can be assigned in Connect and SmartBook. Optionally, a case booklet can be create using McGraw-Hill CREATE. Crossing Borders Boxes: These invaluable boxes offer anecdotal company examples. These entertaining examples are designed to encourage critical thinking and guide students through topics ... Unknown localization key: "more"

Objev podobné jako International Marketing ISE - Graham John, Bruce Money, Philip Cateora, Mary Gilly, John Graham DO NOT USE

Audiokniha: Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to bring more profit, but they are taking a heavy cut from the profit instead. It is quite simple, really. You just need to know how. And the e-book focused on marketing will help entrepreneurs to do just that.

Objev podobné jako MARKETING FOR SMALL AND MEDIUM ENTERPRISES - Vladimír John - audiokniha

From "the world's greatest tour guide," a deeply-researched, captivating journey through the rich history of Christianity and the winding paths of the French and Italian countryside that will feed mind, body, and soul (New York Times). "What a wondrous work! This beautifully written and totally clear-eyed account of his pilgrimage will have you wondering whether we should all embark on such a journey, either of the body, the soul or, as in Egan's case, both." --Cokie Roberts"Egan draws us in, making us feel frozen in the snow-covered Alps, joyful in valleys of trees with low-hanging fruit, skeptical of the relics of embalmed saints and hopeful for the healing of his encrusted toes, so worn and weathered from their walk."--The Washington PostMoved by his mother's death and his Irish Catholic family's complicated history with the church, Timothy Egan decided to follow in the footsteps of centuries of seekers to force a reckoning with his own beliefs. He embarked on a thousand-mile pilgrimage through the theological cradle of Christianity to explore the religion in the world that it created. Egan sets out along the Via Francigena, once the major medieval trail leading the devout to Rome, and travels overland via the alpine ... Unknown localization key: "more"

Objev podobné jako A Pilgrimage to Eternity - Timothy Egan

Immortality can be yours . . . at a pricePermutation city is the tale of a man with a vision - how to create immortality - and how that vision becomes grows beyond his control. Encompassing the lives and struggles of an artificial life junkie desperate to save her dying mother, a billionaire banker scarred by a terrible crime, the lovers for whom, in their timeless virtual world, love is not enough - and much more - Permutation city is filled with the sense of wonder and dread. Can what makes you human be distilled into data? And what happens if you can''t afford to pay?Readers are having their minds blown by PERMUTATION CITY:"Egan tells the story masterfully. I can only marvel at how he finds his inspiration for a high-tech tale in an ancient wisdom like Kabbalah, and then proceeds to out-Kabbalah even the Kabbalists with his creativity" - Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐"Egan questions what it really means to be human in a way that it''s quite unsurpassed in my mind" - Goodreads reviewer, ⭐ ⭐ ⭐ ⭐ ⭐"THIS is why I read SF. THIS is the sense of wonder I''m looking for in a SF ... Unknown localization key: "more"

Objev podobné jako Permutation City - Greg Egan

Collected together here for the first time are twelve stories by the incomparable Greg Egan, one of the most exciting writers of science fiction working today.In these dozen glimpses into the future Egan continues to explore the essence of what it is to be human, and the nature of what - and who - we are, in stories that range from parables of contemporary human conflict and ambition to far-future tales of our immortal descendants.Return to the universe of the meta-civilisation known as the Amalgam, which Egan explored in his critically acclaimed novel Incandescence: ''Riding the Crocodile'', which recounts an epic endeavour a million years from now to bridge the divide between the Amalgam and the reclusive Aloof; ''Glory'', set in the same future, in which two archaeologists strive to decipher the artefacts of an ancient civilisation, and ''Hot Rock'', where an obscure, sunless world conceals mind-spinning technological marvels, bitter factional struggles, and a many-layered secret history.This superb collection also includes the title story, the Hugo Award-winning ''Oceanic'': a boy is inducted into a religion that becomes the centre of his life, but as an adult he must face evidence that casts a new light on his faith.

Objev podobné jako Oceanic - Greg Egan

Mobile and wireless communications are moving towards a new era that will be characterized by the seamless collaboration of heterogeneous systems, the need for high speed communications while on the move and for advanced services with quality guarantees. Recent market research studies show that most of the traffic in the future wireless networks will be produced by mobile multimedia services which are expected to proliferate by the year 2010. On the other hand mobile and wireless communications technology is becoming more and more important in developing countries where people demand fast deployment and low cost for broadband wireless internet services.The objective of this volume is to gather research and development on topics shaping the fourth generation (4G) in mobile and wireless communications and reveal the key trends and enabling technologies for 4G. We envisage 4G wireless communication systems as IP based solution providing integrated services (voice, data, multimedia) regardless of time and end-users? location. 4G technologies will manifest the benefits of the wireless and wired technologies convergence, through enabling a wide range of innovative (both indoor and outdoor) applications. 4G applications will feature premium quality, high security and an affordable cost. The vision, though fantastic, is associated with a host ... Unknown localization key: "more"

Objev podobné jako 4g Mobile and Wireless Communications Technologies - George Karetsos, Sofoklis Kyriazakos, Ioannis Soldatos

Master the key marketing challenges and see how you can develop meaningful connections with your customers. Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today''s fast-changing, increasingly digital and social marketplace. Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. Key features include: Both traditional and fast-changing trending topics that give you a well-rounded knowledge of marketing concepts, technologies and practices. End-of-Chapter Reviews, Discussion Questions, and Critical-Thinking Exercises that allow you to practice what you have learned. A sample marketing plan showing you how to apply important marketing planning concepts. End-of-chapter Company Cases that facilitate discussion of current issues and application of marketing concepts to company situations. ... Unknown localization key: "more"

Objev podobné jako Principles of Marketing, Global Edition - Philip Kotler, Armstrong Gary, Sridhar Balasubramanian

Tento hrnek s motivem oblíbené postavičky Disney se bude líbit každému dítěti bez ohledu na věk, a možná nejen jemu. Krásný porcelánový hrnek pochází z kolekce Disney od italské značky Egan Italy. Díky vysoce kvalitnímu zpracování je vhodný do myčky nádobí i mikrovlnné trouby. Tento hrnek je stohovatelný s dalšími známými řadami Egan. Je dodáván v dárkové krabičce, která je celá potištěna stejným motivem jako hrnek. Objem: 350 ml

Objev podobné jako Egan Porcelánový hrnek Stitch, oranžový

Audiokniha: Marketing menších a středních firem přináší 8 důležitých rad pro podnikatele, kteří se rozhodli své podnikání podpořit marketingovými aktivitami, a chtějí to dělat efektivně. Praxe totiž ukazuje, že mnoho a mnoho podnikatelů vyhazuje spoustu peněz za aktivity, které by měly přinášet větší zisky, a které ze zisku mnohdy naopak ukrajují. Přitom je to docela jednoduché. Je prostě potřeba vědět, jak na to. A s tím pomůže podnikatelům audiokniha věnovaná právě marketingu. Obsah: Spojte své jméno s názvem firmy Stanovte si cílovou skupinu Nastavte si jasnou strategii marketingu Vytvořte si komunikační mix Komunikujte vždy jeden produkt Budujte svou značku Nezanedbávejte stálé zákazníky Vyhodnocujte výsledky marketingových aktivit Nejčastější chyby v marketingu

Objev podobné jako Marketing menších a středních firem - Vladimír John - audiokniha

After the extinction of humans, how do you define humanity?Since the Introdus in the twenty-first century, humanity has reconfigured itself drastically. Most chose immortality, joining the polises to become conscious software. Others opted for gleisners: disposable, renewable robotic bodies that remain in contact with the physical world of force and friction. Many of these have left the solar system forever in fusion-drive starships. And there are the holdouts: the fleshers left behind in the muck and jungle of Earth-some devolved into dream apes, others cavorting in the seas or the air-while the statics and bridgers try to shape out a roughly human destiny. But the complacency of the citizens is shattered when an unforeseen disaster ravages the fleshers and reveals the possibility that the polises themselves might be at risk from bizarre astrophysical processes that seem to violate fundamental laws of nature. The orphan Yatima, a digital being grown from a mind seed, joins a group of citizens and flesher refugees in a search for the knowledge that will guarantee their safety-a search that puts them on the trail of the ancient and elusive Transmuters, who have the power to reshape subatomic particles, and to cross into the macrocosmos, where ... Unknown localization key: "more"

Objev podobné jako Diaspora - Greg Egan

Marketing Manager’s Guide to Successful Brand Marketing“Scott Miller offers tangible insights and practical steps to make sure your product finds the right customer...” ―Donald Miller, author of Marketing Made Simple, and Building a StoryBrand.2021 OWL Award Shortlist in Sales & Marketing#1 Bestseller in Auctions & Small BusinessIn Scott Miller’s newest Mess to Success guide, the FranklinCovey senior advisor and Wall Street Journal bestselling author reveals 30 career obstacles that you may encounter in your brand marketing, and how to transform them into company-wide gains.Every success story begins with a journey. Featuring thirty chapters with lessons such as “A Name is Not a Lead” and “Hire People Smarter Than You,” Marketing Mess to Brand Success shares a career worth of valuable lessons learned. Fast-track your career and success with the mentality of bruising hard, but healing fast. Whether you’re starting a new company, a brand manager figuring out the best direct marketing strategy or brand positioning for a niche market, or trying to land your first job as a marketing manager, this book is designed to prepare you for many of the inevitable challenges you will encounter.Avoid marketing messes and square up to successes. Each chapter features real life lessons that ... Unknown localization key: "more"

Objev podobné jako Marketing Mess to Brand Success - Scott Jeffrey Miller

Your Entire Marketing Strategy on One Page To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn’t get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It’s literally a single page, divided up into nine squares. With it, you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you’re just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you’ll discover: How to get new customers, clients or patients and how to make more profit from existing ones. Why “big business” style marketing could kill your business and strategies that actually work for small and medium-sized businesses. How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you ... Unknown localization key: "more"

Objev podobné jako The 1-Page Marketing Plan - Allan Dib

This text provides a guide to strategic communications for nonprofit organizations that is rooted in the desire to serve and do good.Acknowledging that nonprofit organizations, like commercial businesses, cannot succeed without a communications strategy that supports their overall business goals, seasoned practitioner and educator Kelly C. Gaggin explores the industry in a way that nurtures the servantÂ’s heart while clearly discussing the business structure of nonprofits and the need (in most cases) to earn revenue to provide services. She teaches a strategic and integrated approach to communications that is mission-based and human-centric to align the values of the nonprofit sector with the campaign planning process. This text offers a view of nonprofits at local, national, and international levels of impact and explores those relationships while keeping in mind the value and needs of those being served.This book is an indispensable text for undergraduate and graduate courses in nonprofit strategic communications and/or management as well as an essential resource for nonprofit industry professionals.Online resources also accompany this text. For instructors: lecture slides, syllabus, chapter quizzes. For students: planning templates for DEEEM model. Please visit www.routledge.com/9781032461144.

Objev podobné jako Nonprofit Communications - Kelly C. Gaggin

Supercharge your marketing strategy with data analytics In Data-First Marketing: How to Compete & Win in the Age of Analytics, distinguished authors Miller and Lim demystify the application of data analytics to marketing in any size business. Digital transformation has created a widening gap between what the CEO and business expect marketing to do and what the CMO and the marketing organization actually deliver. The key to unlocking the true value of marketing is data – from actual buyer behavior to targeting info on social media platforms to marketing’s own campaign metrics. Data is the next big battlefield for not just marketers, but also for the business because the judicious application of data analytics will create competitive advantage in the Age of Analytics. Miller and Lim show marketers where to start by leveraging their decades of experience to lay out a step-by-step process to help businesses transform into data-first marketing organizations. The book includes a self-assessment which will help to place your organization on the Data-First Marketing Maturity Model and serve as a guide for which steps you might need to focus on to complete your own transformation. Data-First Marketing: How to Compete & Win in the Age of Analytics ... Unknown localization key: "more"

Objev podobné jako Data-First Marketing - Janet Driscoll Miller, Julia Lim

Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"

Objev podobné jako Mastering Marketing Data Science - Iain Brown

Examines the role of the body in Indigenous-language religious texts from colonial Latin AmericaWords Made Flesh examines the role played by corporeality in a series of missionary linguistic and poetic projects from Brazil, Peru, and Mexico in early colonial Latin America. Caroline Egan analyzes how works produced in Indigenous languages for the purpose of evangelization were shaped by and, in turn, transformed native understandings of embodiment. Egan follows the trajectories of specific understudied words in the colonial corpus, tracing their usage through grammars, dictionaries, doctrinal translations, and hymns in Tupi, Quechua, and Nahuatl. These words, however, might not be the first to come to mind when thinking about missionary projects in the colonial world—such as God and trinity, heaven and hell, angel and demon. Instead, the book examines words like the Tupi îuká (to kill) and manõ (to die); the Quechua sunqu (now often translated as "heart"); and the Nahuatl choca (to weep), cuica (to sing), and ihuinti (to get drunk). With complementary emphases on regional specificity and comparative ramifications, Words Made Flesh argues that the changing fortunes of these words speak to significant areas of dialogue and debate between Indigenous communities and missionary writers in the late sixteenth century.

Objev podobné jako Words Made Flesh - Caroline Egan

Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"

Objev podobné jako Essentials of Marketing - Jane Martin, Jim Blythe

The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"

Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady

Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.

Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan

Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"

Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan

This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis, it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values.This second edition has been fully updated to integrate both sustainability and digitalization throughout the whole strategic planning process, covering analyzing consumer needs, setting goals, choosing a brand positioning, and marketing communication. Subjects such as big data, AI, online behavioral targeting, influencer marketing, and social media are explored, accompanied by plentiful examples. A unique feature is the full integration of sustainability within normal marketing, led by a new customer value model. Strategic Marketing Planning equips the reader with the necessary tools and techniques to develop and deliver a thorough and effective marketing strategy.With a broad range of international case studies that bring the theory to life, this well-renowned text is vital reading for undergraduate and postgraduate students of marketing management and strategic marketing. It should also be of interest to marketing practitioners who want a clear overview to aid them in the planning process. ... Unknown localization key: "more"

Objev podobné jako Strategic Marketing Planning - Karel Jan Alsem

8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketingAvoid pitfalls and missteps by implementing the ... Unknown localization key: "more"

Objev podobné jako Dynamic Digital Marketing - Dawn McGruer

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston