ai strategy for sales and marketing katie king

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

Objev podobné jako AI Strategy for Sales and Marketing - Katie King

Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.

Objev podobné jako Using Artificial Intelligence in Marketing - Katie King

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market and applying 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Objev podobné jako 80/20 Sales and Marketing - Perry Marshall

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Hospitality Marketing is an introductory textbook which shows readers how to apply the principles of marketing within the hospitality industry.The fourth edition contains examples and case studies exemplifying how ideas and concepts discussed within its chapters can be successfully applied to a real-life work situation, with an emphasis throughout on topical issues such as sustainable marketing, corporate social responsibility and relationship marketing. It also describes the impact that the Internet has had on both marketing and hospitality, using a variety of tools including a wide range of Internet learning activities. This fourth edition has been updated to include:New content on social media marketing, user-generated content, group-buying behaviour, franchising, internationalization, non-predictable factors affecting sales and marketing such as COVID-19, the role of marketing in creating a competitive advantage and the role of events and experiences in marketingNew extensive exploration of the role of technology in marketing including the use of artificial intelligence, service robots and the metaverse to develop and deliver service and/or to measure customer experienceUpdated online resources including a PowerPoint deck, a test bank of questions and added links to YouTube and Instagram contentNew/updated international case studies including many more from Asian and African destinationsThis book is written specifically ... Unknown localization key: "more"

Objev podobné jako Hospitality Marketing - David Bowie, Buttle Francis, Dogan Gursoy

Gold Medal Winner--Tops Sales World''s Best Sales and Marketing Book“Fast, fun and immensely practical.”—JOE SULLIVAN, Founder, Flextronics“Move over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.”—JOSH WHITFORD, Founder, Echelon Media“What do supermodels and venture capitalists have in common?They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.”—RALPH CRAM, Investor“Pitch Anything offers a new method that will differentiate you from the rest of the pack.”—JASON JONES, Senior Vice President, Jones Lang LaSalle“If you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.”—STEVEN WALDMAN, Principal and Founder, Spectrum Capital“Pitch Anything opened my eyes to what I had been missing in my presentations and business interactions.”—LOUIE UCCIFERRI, President, Regent Capital Group“I use Oren’s unique strategies to sell deals, raise money, and handle tough situations.”—TAYLOR GARRETT, Vice President, White Cap“A counter-intuitive method that works.”—JAY GOYAL, CEO, SumOptiAbout the Book:When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 million—and now, for the fi rst time, ... Unknown localization key: "more"

Objev podobné jako Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal - Oren Klaff

Learn how to design and operationalize a responsible AI strategy for your organization with this guide for business leaders, covering its strategic, operational and technical bases.

Objev podobné jako Responsible AI - Olivia Gambelin

HarperCollins is proud to present its new range of best-loved, essential classics.‘You can''t depend on your eyes when your imagination is out of focus.’Knocked unconscious, it is only when mechanic Hank Morgan comes to that he finds himself in 6th-century England rather than nineteenth-century America. Surrounded by the traditions and customs of Camelot and King Arthur’s court, Morgan dislikes the hereditary social class structure and state church and attempts to instil his American idealism and love for technology and progress in King Arthur’s people. Hugely comedic and satirical in its take on the British monarchy and society, the book remains one of Twain’s most original and best-loved works.

Objev podobné jako A Connecticut Yankee in King Arthur’s Court - Mark Twain

**Business Book Awards 2025 Finalist** ‘The ultimate companion for any small business owner’ - Holly Tucker, Founder of notonthehighstreet and Holly & Co ‘I dare you to read this book and NOT make more sales - you couldn’t have a better guide!’ - Lucy Sheridan, The Comparison Coach ‘Filled with straightforward advice that will help your business grow’ - Emma Jones, Founder of Enterprise Nation Have you ever: Told yourself you’re not a natural salesperson… Procrastinated on promoting your business because it feels awkward, or... Launched something new, only to be met with deafening silence? If you answered yes to any of these, then More Sales Please is for you! Most business owners have never been taught how to promote what they do with ease - until now. Say goodbye to guesswork and discover the step by step process to effortless sales in just 30 minutes a day. Sara Nasser Dalrymple is a business mentor, strategist and educator and the go-to sales expert in the small business community. Her 20 years of sales and marketing experience and simple, actionable advice has helped hundreds of business owners transform the way they feel about selling and achieve long lasting success through confident, ... Unknown localization key: "more"

Objev podobné jako More Sales Please - Sara Nasser Dalrymple

Groundbreaking advances in solar and space physics have provided key insights into the dynamic physical processes on the Sun and its influence on Earth, the near-Earth space environment, other planets in our solar system, and beyond. As we look to the next decade, future discoveries in the field will expand our knowledge of the cosmos and better prepare us for the impact of space weather events on critical systems and humanity. The Next Decade of Discovery in Solar and Space Physics: Exploring and Safeguarding Humanity's Home in Space, a National Academies' decadal survey, presents a prioritized strategy for basic and applied research to advance scientific understanding of the heliosphere and the origins of space weather, the Sun's interactions with other bodies in the solar system, and the interplanetary and interstellar mediums.

Objev podobné jako The Next Decade of Discovery in Solar and Space Physics

Create and run your one-person business with pro advice and strategic tools Solopreneur Business For Dummies offers advice and tools to create, grow, and manage your business when you're going it alone. Unlike entrepreneurs, solopreneurs typically create their businesses to serve their lives—instead of trying to scale as much as possible. To thrive in this lifestyle, you'll need to understand the basics of business operations, financial management, sales, and marketing. You'll also need to learn how to do all these things without burning yourself out. This book has you covered in all those areas. You'll also learn how to create a support network that offers guidance, emotional support, and business opportunities. Set your business up for success with this no-nonsense Dummies guide. Build a successful business from the ground up—without employeesAvoid the common mistakes that derail many new businessesDevelop a viable business idea that aligns with your personal goals and your desired lifestyleLearn the best practices from the big guys, tailored for a one-person businessDiscover tech tools that can make it easier to run your businessLearn from the stories of successful solopreneurs across industries Solopreneur Business For Dummies is a practical and easy-to-understand resource that makes it easy to start ... Unknown localization key: "more"

Objev podobné jako Solopreneur Business For Dummies - Carly Ries, Joe Rando

The first aim of the DfE′s 2022 Strategy for Sustainability and Climate Change is to prepare all young people for a world impacted by climate change through learning and practical experience. This practical text for new teachers empowers them to develop their knowledge and understanding of climate change and sustainability. It supports them to develop confidence in discussing difficult themes and to create safe learning spaces that allow children to articulate concerns. The book provides a structure for learning and teaching about climate change and sustainability across the primary curriculum. All chapters are linked to relevant and authentic research and include suggestions for practical activities.

Objev podobné jako Teaching Climate Change and Sustainability in the Primary Curriculum

A Close Look at What It Takes to Create an Irresistible Church.This isn''t a book about how to make your church bigger. This is a book about how to make your church more appealing to the people who don’t usually—or have never—gone to church.Deep and Wide provides church leaders with an in-depth look into North Point Community Church and its strategies, its goals, its methods, and its story. You''ll learn how to create a church that unchurched people absolutely love to attend. Pastor Andy Stanley explains:His strategy for preaching and programming to both mature believers and skeptics.North Point''s spiritual formation model: The Five Faith Catalysts.Three essential ingredients for creating irresistible environments.How to tackle the challenge of transitioning a local congregation. Updated & Expanded edition includes discussion guide, church staff resources, and a Q&A with Andy!"Andy Stanley is on the front lines of a major shift in how both Christians and non-Christians experience "church" in America. In Deep and Wide, Andy opens up his playbook for how North Point Community Church grew into one of the nation''s most effective churches, openly shares their victories and failures, and shows you how to take your own church deeper in the Word and wider ... Unknown localization key: "more"

Objev podobné jako Deep and Wide - Andy Stanley

The 4th edition of this best-selling guide to Prolog and Artificial Intelligence has been updated to include key developments in the field while retaining its lucid approach to these topics. New and extended topics include Constraint Logic Programming, abductive reasoning and partial order planning. Divided into two parts, the first part of the book introduces the programming language Prolog, while the second part teaches Artificial Intelligence using Prolog as a tool for the implementation of AI techniques. This textbook is meant to teach Prolog as a practical programming tool and so it concentrates on the art of using the basic mechanisms of Prolog to solve interesting problems. The fourth edition has been fully revised and extended to provide an even greater range of applications, making it a self-contained guide to Prolog, AI or AI Programming for students and professional programmers.

Objev podobné jako Prolog Programming for Artificial Intelligence - Ivan Bratko

Discover how AI is revolutionizing content marketing and SEO. Industry experts Catherine Seda and Jenny Halasz explore the impact, risks, and game-changing strategies for brands. AI-Powered Content Marketing and SEO is a must-read to build brand authority, optimize search visibility, and win customers. Packed with actionable insights, this book fills a critical gap for marketing teams and business leaders in today’s AI-driven world. Key Topics Covered: Revolutionary Impact: Understand the transformative effects of AI on digital marketing and customer experiences, and why it’s crucial for executives and employees to adaptAI-Optimized Content: Learn to balance AI-generated content with human creativity to maintain brand trust, meet Google’s EEAT standards, and navigate evolving search algorithmsAuthenticity and Authority: Explore frameworks for using AI responsibly to create content that builds brand authority without compromising itEthical & Legal Issues: Stay ahead of AI risks by addressing critical challenges with proactive policiesAI, Analytics, and Human Insight: Learn how privacy rules, zero-click searches, and generative AI are making metrics like impressions and CTR unreliable, pushing analytics practices to adapt

Objev podobné jako AI-Powered Content Marketing and SEO - Catherine Seda, Jenny Halasz

This text provides a comprehensive and strategic overview of luxury marketing and brand management, guiding brands to balance tradition with innovation as they navigate modern challenges and seize opportunities in a rapidly evolving global market.The book explores the core aspects of luxury branding, including the defining traits of luxury brands, the dominance of major luxury groups, and the resilience of independent brands with storied histories. It explores the delicate balance required to maintain a brand’s luxury status amidst evolving consumer expectations, technological advancements, and sustainability concerns. Students will gain insight into innovative marketing strategies, from the use of NFTs and blockchain to the integration of AI and the metaverse in enhancing customer experiences. Offering a clear and engaging pathway through the complexities of luxury brand management, the authors draw on their extensive academic and professional experience, presenting a rich blend of theoretical insights and real-world global and cross-industry case studies from prestigious brands like Cartier, Van Cleef & Arpels, Chanel, Ferrari, Orient-Express and many others.This textbook is designed to be the cornerstone for advanced undergraduate and postgraduate courses in Luxury Marketing and Luxury Brand Management. With a focus on the latest trends and future directions in luxury marketing, Luxury Marketing ... Unknown localization key: "more"

Objev podobné jako Luxury Marketing and Brand Strategy - Květa Olšanová, Gina Cook, Marija Zlatic

We know how eager you are to learn practical workplace skills at university so that you are "job ready" following graduation. In marketing, one of the most practical things you can learn how to do is create a sound marketing plan. This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. Features a running case study about a small services business that breaks the marketing plan down into easy to digestible chunks. A dedicated chapter on marketing strategy concepts to help you understand how they link to market, firm or decision-related factors. Self-test questions and scenarios with tasks throughout make for an active learning experience.  Practical in its step-by-step approach and inclusion of activities and scenarios and written simply whilst still underpinned by marketing strategy scholarship, this book will help you to develop your marketing decision-making throughout by learning key skills such as how to do a SWOT analysis and how to budget and forecast correctly.  Supported by online resources for lecturers including PowerPoint slides, an instructor’s manual and a suggested syllabus.  Suitable reading for ... Unknown localization key: "more"

Objev podobné jako Marketing Planning & Strategy - John Dawes

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy & Management - Diane M. Phillips

For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 6e is the definitive source for hospitality marketing courses. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the most frequent adoption for the course. Developed with extensive student and professor reviews, this edition includes new coverage of social media, discussion of current industry trends, and hands-on application assignments.

Objev podobné jako Marketing for Hospitality and Tourism, Global Edition - Philip Kotler, James Makens, Seyhmus Baloglu, John Bowen

Marketing Strategy for the Arts, 3rd edition is targeted at students in higher education who plan on working in a creative industry or a cultural organization.

Objev podobné jako Marketing Strategy for the Arts - Bonita M. Kolb

Audiokniha MP3 Vladimir John, čte Wendy Lloyd, Rupert Degas Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to bring more profit, but they are taking a heavy cut from the profit instead. It is quite simple, really. You just need to know how. And the e-book focused on marketing will help entrepreneurs to do just that.

Objev podobné jako MARKETING FOR SMALL AND MEDIUM ENTERPRISES

Audiokniha: Marketing of small and medium businesses provides 8 important tips for entrepreneurs who have decided to support their business by marketing activities and who want to do it efficiently. Experience shows that too many entrepreneurs waste a lot of money on activities that are supposed to bring more profit, but they are taking a heavy cut from the profit instead. It is quite simple, really. You just need to know how. And the e-book focused on marketing will help entrepreneurs to do just that.

Objev podobné jako MARKETING FOR SMALL AND MEDIUM ENTERPRISES - Vladimír John - audiokniha

Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics. The book is ... Unknown localization key: "more"

Objev podobné jako International Marketing and Export Management - Alexander Josiassen, Gerald Albaum, Edwin Duerr

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s. Videos introducing each chapter’s content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service ... Unknown localization key: "more"

Objev podobné jako Marketing and Sustainability - Anders, Ph.D. Parment, Pia A. Albinsson, Mikael Ottosson, Hugo Guyader

Marketing and Social Media: A Guide for Libraries, Archives, and Museums is a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an introductory textbook and a guide for working professionals on developing a comprehensively planned marketing campaign that integrates social media into a holistic marketing strategy. Beginning with mission, goals, and objectives, readers will put together working knowledge of the essential components for planning a marketing campaign. Chapters cover how to do a strengths, weaknesses, opportunities and threats (SWOT) analysis, identify and involve stakeholders, a 4-step marketing model, market research, market segmentation, market mix strategy, and evaluation. The final chapter, “From the Social Media Manager’s Perspective: Putting it all Together,” guides readers through first days on the job of taking over an organization’s social media marketing efforts, and the steps to be taken in the first days, weeks, and months that follow, including promotional and assessment activities. Throughout the book, chapters include examples from marketing campaigns, key terms, and discussion question activities which can be developed into classroom or workshop assignments. Illustrative case study examples from libraries, archives and museums are embedded throughout the chapters. The new edition provides ... Unknown localization key: "more"

Objev podobné jako Marketing and Social Media - Christie Koontz, Lorri Mon

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.

Objev podobné jako Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller’s fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book’s efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Sixth Edition approaches the topic of marketing from a current standpoint, focusing its information and strategy on the realities of 21st century marketing. Individuals, groups, and companies alike can modernize their marketing strategies to comply with 21st century standards by engaging in this succinct yet comprehensive text.

Objev podobné jako Framework for Marketing Management, A, Global Edition - Philip Kotler, Kevin Keller

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

Do you have the right strategy to lead your company into the future?Get more of the management ideas you want, from the authors you trust, with HBR''s 10 Must Reads on Strategy (Vol. 2). We''ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you combat new competitors and define the best strategy for your company.With insights from leading experts including Michael E. Porter, A.G. Lafley, and Clayton M. Christensen, this book will inspire you to:Choose a strategy that meets the demands of your competitive environmentIdentify the signals of disruption and take steps to avoid itUnderstand lean methodology and how it is changing businessTransform your products and services into platformsInstill your strategy with creativity and purposeGenerate value for your company, while also contributing to societyThis collection of articles includes "Your Strategy Needs a Strategy," by Martin Reeves, Claire Love, and Philipp Tillmanns; "Transient Advantage," by Rita Gunther McGrath; "Bringing Science to the Art of Strategy," by A.G. Lafley, Roger L. Martin, Jan W. Rivkin, and Nicolaj Siggelkow; "Managing Risks: A New Framework," by Robert S. Kaplan and Anette Mikes; "Surviving Disruption," by Maxwell Wessel and Clayton M. Christensen; "The Great Repeatable Business Model," ... Unknown localization key: "more"

Objev podobné jako HBR's 10 Must Reads on Strategy, Vol. 2 (with bonus article "Creating Shared Value" By Michael E. Porter and Mark R. Kramer) - Lafley A.G., Harvard Bu

“Open-hearted and buoyant, the book weaves together her hands-on experiences in Europe and introduces us to a rich cast of people who make, sell and care about these traditions.” —Jenny Linford, author of The Missing IngredientIn this delightful, full-color tour of France, England, and Italy, YouTube star Katie Quinn shares the stories and science behind everyone''s fermented favorites—cheese, wine, and bread—along with classic recipes.Delicious staples of a great meal, bread, cheese, and wine develop their complex flavors through a process known as fermentation. Katie Quinn spent months as an apprentice with some of Europe’s most acclaimed experts to study the art and science of fermentation. Visiting grain fields, vineyards, and dairies, Katie brings the stories and science of these foods to the table, explains the process of each craft, and introduces the people behind them. What will keep readers glued to the book like a suspense novel is Katie''s personal journey as an expat discovering herself abroad; Katie''s vulnerability will turn readers into fans, and they''ll finish the book feeling like they''re her best friends, trusted with her innermost revelations.In England, Katie becomes a cheesemonger at Neal''s Yard Dairy, London’s preeminent cheese shop—the beginning of a journey that takes her ... Unknown localization key: "more"

Objev podobné jako Cheese, Wine, and Bread - Katie Quinn

In todayÂ’s era, there is a need for a system that can automate the process of treatment for the patient if medical facilities are out of reach. Smart healthcare can step in to make the patient more self-dependent. 6G with its features can be seen as the future of smart healthcare with IoT and AI. 6G-Enabled IoT and AI for Smart Healthcare: Challenges, Impact, and Analysis offers the fundamentals, history, reality, and challenges faced in the smart healthcare industry today. It discusses the concepts, tools, and techniques of smart healthcare as well as the analysis used. The book details the role that machine learning-based deep learning and 6G-enabled IoT concepts play in the automation of smart healthcare systems. The book goes on to presents applications of smart healthcare through various real-world examples and includes chapters on security and privacy in the 6G-enabled and IoT environment, as well as research on the future prospects of the smart healthcare industry.This book:Offers the fundamentals, history, reality, and the challenges faced in the smart healthcare industry Discusses the concepts, tools, and techniques of smart healthcare as well as the analysis usedDetails the role that machine learning-based deep learning and 6G-enabled IoT concepts play in ... Unknown localization key: "more"

Objev podobné jako 6G-Enabled IoT and AI for Smart Healthcare

How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each ... Unknown localization key: "more"

Objev podobné jako Marketing - Paolo Antonetti, Sara Rosengren, Paul Baines

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

Objev podobné jako Content Strategy for the Web - Kristina Halvorson, Melissa Rach

Grow your customer base with games! Gamification is the practice of adding elements of gameplay into marketing materials to better engage customers. In Gamification Marketing For Dummies, you’ll learn to use this proven strategy to capture the attention of your target markets and boost your results using valuable gamification data. Games are fun! That’s why gamification is so successful—customers will jump at the chance to play and win your custom-developed marketing game. You’ll connect with your customers and create lasting memories. Whether or not you are digitally savvy, this book will teach you the basics of gamification, from choosing the right game to capturing the user behavior data that the game generates. Use games to increase customer engagement and marketing resultsLearn how to choose or commission the right games for your marketPlan and execute a successful gamification strategyLearn from data generated inside your game for valuable market insights From simple strategies like customer loyalty programs to complex, branded, social game apps, this book will point in the direction of gamification that works for you.

Objev podobné jako Gamification Marketing For Dummies - Zarrar Chishti

Provides librarians and teachers with innovative ideas for producing a marketing plan, newsletters, social media marketing, library programming, and more to position the library as an essential resource.Is your school library struggling to gain visibility within your school and community? Marketing Your School Library provides librarians with the strategies and tools needed to develop a comprehensive marketing plan that will raise awareness and drive student engagement and colleague collaboration. This practical, easy-to-implement guide goes beyond traditional library promotion to deliver innovative, low-cost ideas for creating standout newsletters, social media campaigns, and event-based programming that will position your library as an indispensable hub of learning and discovery within your school community. · Discover how to leverage data and feedback to understand your target audience and craft compelling messaging that resonates. · Master the art of visual branding to make your library pop, both online and in-person. · Utilize cost-effective digital marketing tactics to reach students, staff, and families where they are.· Build a calendar of engaging, curriculum-aligned library events and activities that get everyone excited about what your library has to offer.With this roadmap in hand, you''ll be empowered to transform your library into a vibrant, must-visit destination that elevates teaching ... Unknown localization key: "more"

Objev podobné jako Practical Marketing for Your School Library - C. L. Mansfield

A collection of actionable AI tools you can apply immediately to help your nonprofit drive social impact and change In AI for Nonprofits: Putting Artificial Intelligence to Work for Your Cause, a team of leading nonprofit experts and social entrepreneurs delivers a startlingly insightful, strategic “how-to guide” for nonprofit and foundation leaders, board members, and volunteers, as well as higher education professionals and social entrepreneurs looking to deploy and integrate artificial intelligence tailored to their organization's mission and needs. It's the leading reference guide for people who are entirely new to AI, as well as tech-savvy veterans with a deep understanding of artificial intelligence looking for proven, hands-on techniques they can apply immediately to transform their nonprofits. Each chapter is based on interviews conducted with 57 of the nonprofit industry's most innovative and reputed voices. Together, they provide the latest strategies and tactics for nonprofit generative AI and predictive analytics applications, skills and competencies needed to effectively use this new technology, tips, tools, best practices, resource reviews, and the most common pitfalls to avoid. AI for Nonprofits walks you through exactly how to strategically customize artificial intelligence to improve your fundraising and resource development efforts, marketing and community engagement, program ... Unknown localization key: "more"

Objev podobné jako AI for Nonprofits - Cheryl Contee, Darian Rodriguez Heyman

Far from home, hope will keep them together.The plucky evacuees must come together in this heart-warming saga set in the Second World War for fans of Dilly Court and Rosie Goodwin…In September 1940, after a year away from home, eleven-year-old twins Connie and Jessie have finally settled into evacuee life in Harrogate. But when the brutal bombings in London begin, threatening their parents who live near the Bermondsey docks, their courage is put to the test.Aunt Peggy keeps a watchful eye on the spirited twins but doesn’t know all their troubles as they start secondary school. She must raise baby Holly, while searching for the strength to divorce her cheating husband, who may have just ruined her only chance to love again.Full of hope and courage, The Evacuee War is the third in the heart-warming saga series set during the Second World War from Katie King.Praise for The Evacuee Series:‘A heart-warming read’ My Weekly ''This delightful read captures a sense of nostalgia and weaves together the dramas of a cast of heart-warming characters’ Woman

Objev podobné jako The Evacuee War - Katie King

Explore AI's transformative role in events industries and sustainable event management, VR and mobile app impacts on tourist behaviour and AI's potential in achieving the UN SDGs. Insights into data-driven decision-making and experience enhancement - a broad resource for researchers and students interested in technology's role in events and tourism

Objev podobné jako Technological Innovation and AI for Sustainable Development in Events and Festivals

FOREWORD BY BRAD SMITH, VICE CHAIR AND PRESIDENT OF MICROSOFTDiscover how AI leaders and researchers are using AI to transform the world for the better In AI for Good: Applications in Sustainability, Humanitarian Action, and Health, a team of veteran Microsoft AI researchers delivers an insightful and fascinating discussion of how one of the world's most recognizable software companies is tackling intractable social problems with the power of artificial intelligence (AI). In the book, you’ll see real in-the-field examples of researchers using AI with replicable methods and reusable AI code to inspire your own uses. The authors also provide: Easy-to-follow, non-technical explanations of what AI is and how it worksExamples of the use of AI for scientists working on mitigating climate change, showing how AI can better analyze data without human bias, remedy pattern recognition deficits, and make use of satellite and other data on a scale never seen before so policy makers can make informed decisionsReal applications of AI in humanitarian action, whether in speeding disaster relief with more accurate data for first responders or in helping address populations that have experienced adversity with examples of how analytics is being used to promote inclusivityA deep focus on AI in ... Unknown localization key: "more"

Objev podobné jako AI for Good - Juan M. Lavista Ferres, William B. Weeks

Clear away the fog surrounding AI in education—and regain your peace of mind Among teachers, there is a cloud of rumors, confusion, and fear surrounding the rise of artificial intelligence. AI and the Future of Education is a timely response to this general state of panic, showing you that AI is a tool to leverage, not a threat to teaching and learning. By understanding what AI is, what it does, and how it can be used to enhance education, you can let go of anxiety and uncertainty, and learn to embrace artificial intelligence. It's true that, along with tremendous opportunities, AI presents some challenges for the field of education. In this book, Priten Shah, a Harvard M.Ed. with a robust background in educational innovation, helps you face these challenges head on, so you can gain the knowledge and skills you need to use AI effectively in your classroom. Thanks to this thorough consideration of ethical considerations and practical approaches, you can develop your own strategy for leveraging AI in administrative tasks, lesson design, professional development, and beyond. Understand what AI and machine learning are, and learn about new developments like ChatGPTDiscover strategies for engaging students more fully using AI Automate ... Unknown localization key: "more"

Objev podobné jako AI and the Future of Education - Priten Shah

Embracing technology as an ally, Future Priorities for Design, Branding, Marketing and Retail unravels the transformative role it plays in amplifying brand resonance, propelling a seismic shift in the fabric of communication between brands and their audience.

Objev podobné jako Future Priorities for Design, Branding, Marketing and Retail

An easy-to-follow guide to demystifying Agentic AI, the next step in the evolution of artificial intelligence Agentic AI is the next big leap in artificial intelligence. Agentic systems don't just respond to commands. They set goals, make decisions, and take initiative without direct human interaction. Sound like a lot to wrap your head around? Fortunately Agentic AI For Dummies is here to help you gain understanding of this advancing technology. Written by the author of ChatGPT For Dummies and Generative AI For Dummies, this easy-to-understand tech guide helps you take your first steps into Agentic AI. Get insight into the technologies driving Agentic AI, a road map for shifting from legacy systems to Agentic systems, and a tour of real-world use cases for Agentic AI. This books arms you with an understanding to make better decisions about how and when to use Agentic AI technologies. Inside the book: Discussions of the technological foundations of agentic AIExplorations of the wide variety of applications of the AI agents, including in scientific research, innovation, business operations, healthcare, and moreInsightful examinations of the ethical considerations and hurdles you'll need to navigate when it's time to deploy agentic AI in your company Perfect for business ... Unknown localization key: "more"

Objev podobné jako Agentic AI For Dummies - Pam Baker

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior  A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key ... Unknown localization key: "more"

Objev podobné jako Global Marketing and Advertising - Marieke de Mooij

In the rapidly evolving AI landscape, customer service and support professionals find themselves in a prime position to take advantage of this innovative technology to drive customer success. The AI Revolution in Customer Service and Support is a practical guide for professionals who want to harness the power of generative AI within their organizations to create more powerful customer and employee experiences. This book is designed to equip you with the knowledge and confidence to embrace the AI revolution and integrate the technology, such as large language models (LLMs), machine learning, predictive analytics, and gamified learning, into the customer experience. Start your journey toward leveraging this technology effectively to optimize organizational productivity. A portion of the book’s proceeds will be donated to the nonprofit Future World Alliance, dedicated to K-12 AI ethics education. IN THIS BOOK YOU’LL LEARN About AI, machine learning, and data science How to develop an AI vision for your organization How and where to incorporate AI technology in your customer experience fl ow About new roles and responsibilities for your organization How to improve customer experience while optimizing productivity How to implement responsible AI practices How to strengthen your culture across all generations in the workplace ... Unknown localization key: "more"

Objev podobné jako The AI Revolution in Customer Service and Support - Emily McKeon, Ross Smith, Mayte Cubino

In recent years, the profound impact of Artificial Intelligence (AI) on fostering new forms of entrepreneurship has become increasingly evident. Entrepreneurs worldwide are harnessing the capabilities of AI to develop innovative solutions and create businesses that address pressing challenges. Despite the growing recognition of AI''s potential, there exists a crucial need to deepen understanding and awareness surrounding how individuals are leveraging AI to establish novel ventures. Many entrepreneurs are pioneering initiatives that deploy AI technologies to tackle complex problems. This challenge revolves around the imperative to explore, document, and comprehend the diverse ways in which AI is driving the emergence of new businesses, solving real-world problems, and reshaping the entrepreneurial landscape. It underscores the necessity for entrepreneurs, researchers, and the wider community to grasp the transformative role of AI in fostering innovation and enabling the creation of businesses dedicated to addressing societal issues. Addressing this challenge will contribute to a more comprehensive understanding of the synergy between AI and entrepreneurship, paving the way for informed and impactful ventures that leverage the full potential of AI technologies. This book delves into the transformative impacts of AI on the music industry. It reviews trends in digital platforms and music research, the integration ... Unknown localization key: "more"

Objev podobné jako AI and the Music Industry

An essential guide for small business owners and entrepreneurs looking to use artificial intelligence to automate tasks, improve customer service, make better decisions, grow their businesses faster, and stay ahead of the AI curve. ChatGPT, machine learning, automation, natural language processing. Every day, it seems like there is a new AI term to learn and a new promise of how it will improve your work.But with tons of conflicting information, small business owners are left wondering exactly how to leverage AI technology to grow and, more importantly, stay competitive with larger companies. Cutting through the buzzwords and media frenzy, AI for Small Business is the road map to take you from overwhelmed to empowered. Opening with simple explanations of AI basics and clarification of myths, you are empowered to assess your goals to create a comprehensive AI strategy for your business—including information on selecting tools, a timeline for implementation, and ideas for scaling systems.This essential guide then walks you through practical AI applications for each department, informing you how to use AI to automate tasks, make better decisions, and grow your business in all areas including: -Sales -Marketing -Social media and content creation -Customer service -Finance and accounting -Operations and ... Unknown localization key: "more"

Objev podobné jako AI for Small Business - Phil Pallen

Automate and accelerate everyday IT tasks using generative AI!Read this book, and you may never write another "after incident" report from scratch again! AI Hacks for IT Pros reveals how you can automate dozens of your daily IT tasks with generative AI—including writing email and reports, setting up a chatbot to field helpdesk requests, evaluating disaster recovery plans, and more.In AI Hacks for IT Pros you''ll learn how to: Write effective prompts for common IT tasks Optimize report generation, document handling, and workplace communication Resolve IT conflicts and crises Acquire new skills and upgrade your resume AI for security engineering and systems administration How many times have you lost an entire day sifting through logs to find a latency issue? AI can do it in seconds! Do you need to update your documentation? Mere moments for AI. Are you writing scripts, upgrading security, and evaluating network designs? AI can handle it—if you know how to use it.In this hands-on guide, automation experts Brandon Abshire and Chrissy LeMaire show you how AI tools like ChatGPT have made their lives a million times easier, and how it can do the same for you.

Objev podobné jako AI for Everyday IT - Chrissy LeMaire

Generate a personal assistant with generative AI Generative AI tools capable of creating text, images, and even ideas seemingly out of thin air have exploded in popularity and sophistication. This valuable technology can assist in authoring short and long-form content, producing audio and video, serving as a research assistant, and tons of other professional and personal tasks. Generative AI For Dummies is your roadmap to using the world of artificial intelligence to enhance your personal and professional lives. You'll learn how to identify the best platforms for your needs and write the prompts that coax out the content you want. Written by the best-selling author of ChatGPT For Dummies, this book is the ideal place to start when you're ready to fully dive into the world of generative AI. Discover the best generative AI tools and learn how to use them for writing, designing, and beyondWrite strong AI prompts so you can generate valuable output and save time Create AI-generated audio, video, and imageryIncorporate AI into your everyday tasks for enhanced productivity This book offers an easy-to-follow overview of the capabilities of generative AI and how to incorporate them into any job. It's perfect for anyone who wants to add ... Unknown localization key: "more"

Objev podobné jako Generative AI For Dummies - Pam Baker

Learn the art of writing effective AI prompts and break into an exciting new career field Unlock the full power of generative AI with Writing AI Prompts For Dummies, a comprehensive guide that will teach you how to confidently write effective AI prompts. Whether it's text, images, or even videos and music you're aiming to create, this book provides the foundational knowledge and practical strategies needed to produce impressive results. Embark on a journey of discovery with Writing AI Prompts For Dummies and learn how to: Craft AI prompts that produce the most powerful results. Navigate the complexities of different AI platforms with ease. Generate a diverse range of content, from compelling narratives to stunning visuals. Refine AI-generated output to perfection and integrate that output effectively into your business or project. This resource is brimming with expert guidance and will help you write AI prompts that achieve your objectives. Whether you're a marketer, educator, artist, or entrepreneur, Writing AI Prompts For Dummies is your indispensable guide for leveraging AI to its fullest potential. Get ready to harness the power of artificial intelligence and spark a revolution in your creative and professional efforts.

Objev podobné jako Writing AI Prompts For Dummies - Stephanie Diamond, Jeffrey Allan

AI and the Art Market is the first book to offer an approachable introduction to AI for art-market professionals, considering AI's impact on and possible applications within the art world, whether as a business tool or as an artistic medium. The two primary topics of how AI is affecting the art market, and the growing market for AI art, are united under the broad theme of how art-market professionals can be better equipped to work with AI in an art-world context, as relative novices. The book addresses questions like: Can AI benefit your business? How can you best support artists working with AI and approach selling their work? What risks should you be aware of, and how can you distinguish between truly cutting-edge innovation and outlandish, unsubstantiated claims about AI? More broadly, how/is AI reshaping practices within the art market and what cultural changes should we be prepared for in the long term? AI and the Art Market puts forward a balanced overview of this increasingly Hot Topic, considering the benefits of AI while never shying away from its ethical complications and practical limitations.

Objev podobné jako AI and the Art Market - Lawson-Tancred Jo

The advent of Generative AI has democratized access to AI, prompting nearly everyone in healthcare organizations - from frontline workers to business leaders - to ask pressing questions: How can I be better equipped to support AI adoption meaningfully? How do I ensure I ask the right questions? What cautions should I exercise as I think about AI/ML in my business process? This book aims to answer these and other such questions, and to empower healthcare professionals, at all levels, by providing them knowledge across various aspects of AI/ML, enabling them (at least in part) to realize positive, lasting business value from AI and ML initiatives. The book draws upon my experience of working in healthcare AI/ML, lessons I learned while observing leaders in this space trying to make a difference, and research (for evolving topics like sustainable AI development).The book provides readers with actionable insights to build responsible, secure, and sustainable AI/ML solutions in healthcare and delves into key principles for scaling AI/ML value delivery including establishing MLOps processes and launching citizen data science programs. At its heart, the book features a healthcare-specific case study that bridges the gap between theoretical knowledge and practical application, illustrating all major concepts ... Unknown localization key: "more"

Objev podobné jako AI/ML for Healthcare - Kapila Monga