marketing skills in practice linda anne barkas yvonne dixon todd
Marketing Skills in Practice - Linda Anne Barkas, Yvonne Dixon-Todd
Based around research into marketing education and marketing practice, Marketing Skills in Practice: Developing a Successful Marketing Career helps students embarking on their career to develop their professional identity, as well as the key skills required by employers in the industry.Divided into four core sections, the book begins with an overview of the field of marketing. Section two shows students how to relate practice to their own transferable skills, while section three gives students the opportunity to consider how they lead, develop, and manage within marketing. Section four provides students with the opportunity to reflect on their own learning and identify what knowledge and skills they have enhanced for their future careers. Fundamentally, the book identifies the key skills required in the marketing industry whilst also addressing the challenge of developing a career in leading and managing in a marketing context. Theoretical aspects are applied through real-life cases, practical examples and a themed case study, coupled with tasks that allow students to test and apply their knowledge to a workplace scenario, all of which are adaptable for hybrid teaching methods.Unique in its focus on employability, this text is suitable for all marketing students embarking on a career in the field, ... Unknown localization key: "more"
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Phonics Practice: A Learn with Ladybird Activity Book (5-7 years) - Ladybird
Join the students of Ladybird Class as they put their phonics skills into practice!Your little learner will join the diverse characters of Ladybird Class as they develop new skills every day. Packed with activities and games, Phonics Practice has been written and developed by primary educators, making it the perfect book to support your child''s education.Join Zara Penguin, Tao Meerkat, Ali Lion, Olivia Crocodile, Noah Panda and Nia Hedgehog as they learn all the key skills your child needs to strengthen their phonics knowledge. From learning about common tricky words to reading and writing sentences, this book is ideal for budding young writers.Packed with helpful notes for grown-ups to support your child''s learning and extension activities to bring learning to life in day-to-day activities, Phonics Practice is perfect for encouraging children to use their reading and writing skills.Looking for another school-bag bestseller? Discover:Maths Problem-Solving: A Learn with Ladybird Activity Book 5-7 yearsFirst Grammar: A Learn with Ladybird Activity Book 5-7 years
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Sewing Machine Skills for Beginners - Jane Bolsover
A STEP-BY-STEP course to using a sewing machine, including 11 PROJECTS to make to put your skills into practice plus 7 full-size pull-out patterns: make pillows, drapes, clothes, and more.Many sewing machines only come with a difficult-to-understand technical manual. Here, Jane Bolsover makes up for that with a comprehensive guide for beginner stitchers on how to use a sewing machine. You will learn how to thread your machine and wind bobbins, discover why tension is important, master which needles and fabrics to choose, and learn how to cut out material. Then follow a complete sewing course, with a simple project at the end of each chapter to consolidate the skills you have just mastered. The projects include items for the home, stylish accessories, and great clothing basics. The book also includes two full-size pull-out paper pattern sheets with seven patterns, so you can master working with professional templates and get stitching right away, no printers needed.
Objev podobné jako Sewing Machine Skills for Beginners - Jane Bolsover
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Next in Line - Marion Todd
A murder victim with celebrity connections spells trouble for DI Clare Mackay...Gaby Fox is known to many due to her successful TV career, so when her brother and his pals hire the salubrious Lamond Lodge for his birthday celebrations, it is noted by the St Andrews locals. A ripple of shock goes round the town when Russell Fox is gunned down on the premises. DI Clare Mackay is attending a wedding when she sees Gabrielle receive a phone call then flee. Soon after, Clare learns why when the news of the shooting reaches her. Instead of trying to enjoy the day – not easy when the groom is her ex-boyfriend – Clare is preoccupied. Clare gets to work on uncovering the facts surrounding Russell Fox’s death. The guests at the lodge have secrets to hide, but even when Clare begins to unravel the deceit, it doesn’t bring the answers. The detective can’t help but wonder why no one who knew Russell seems capable of telling the truth, and whether there is more than one person with a reason to want him dead…A thrilling addition to the much-loved and bestselling detective fiction series from a rising star in Scottish crime fiction. ... Unknown localization key: "more"
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The Practice of Market Research - Yvonne McGivern
Learn the techniques and practical tasks involved in designing and running a research project The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers a thorough introduction to the practice of market and social research. It is structured around the research process – from defining the problem to be researched to communicating the insight which the research produces. An ideal companion for a market research student or anyone doing a research project, the book takes you through data analytics and data mining in a market research context, in addition to explaining the ethical, legal and regulatory context in which research operates. The ‘Industry Insights'' draw real-world examples from successful market research projects in companies such as Formula One, BBC, IBM, PayPal, Twinings and Volvo. There are also examples of research on social issues including the COVID-19 pandemic, anti-social behaviour, HIV/AIDS, cancer support and many more. The new edition supports the MRS Advanced Certificate in Market and Social Research Practice. This is a great applied marketing research text that will be suitable for students going beyond the basics of research and learning about how marketing research works in practice Ben Lowe, Professor of Marketing, Kent Business School, ... Unknown localization key: "more"
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Cobi 24600 Barkas B1000
Stavebnice Cobi 24600 představuje věrnou repliku historické dodávky Barkas B1000 v měřítku 1:35. Sada obsahuje 147 dílků a je vhodná pro děti od šesti let. Model nevyžaduje baterie a nabízí autentické zpracování světle modrého mikrobusu.
- Věrný model historické dodávky Barkas B1000 v měřítku 1:35
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- 147 dílků pro hodiny kreativní zábavy bez baterií
- Kvalitní zpracování s přesnými detaily vozidla
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Evaluating Early Years Practice in Your School - Ann Langston
Evaluating Early Years Practice in Your School focuses on raising Early Years practitioners'' confidence so that they worry less and achieve more. Linked to the teaching standards and the Ofsted framework, this invaluable guide looks at ways that teachers can evaluate their own EYFS practice to reduce unnecessary workload and allow for more ''hands-on'' teaching and learning.Should children in Reception classes attend school assemblies? Should young children be taught to write in nursery? Should practitioners'' plans be based on young children''s specific interests or should they look to meet the needs of individuals entering Early Years settings with speech and language delay or autism? Early Years specialist Ann Langston considers all of these questions and more to present simple solutions for teachers and leaders on what to plan, what assessments are needed and how to approach teaching and learning.With chapters on observation and assessment, continuous provision, outdoor learning, transition, and internal and external evaluation, this book is ideal for all Early Years practitioners and leaders looking at ways to reflect on their approach to teaching and feel confident about their own judgements and the effectiveness of their practice.
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Achieving your Diploma in Teaching (FE & Skills) - Ann Gravells, Gavin Lumsden
If you are training to be a professional teacher in the further education and skills sector, this book is your starting point. Written in an accessible language, easy to read, up to date and relevant Follows the bestselling style and layout of books by Ann Gravells Packed with guidance on how to put theory into practice, activities and real examples of teaching For anyone looking to refresh their knowledge or working towards the Diploma in Teaching qualification or the Learning and Skills Teacher Apprenticeship Cross-referenced to the Occupational Standards for the FE sectorThis is a comprehensive text covering teaching, learning, assessing, using technology and professional practice.
Objev podobné jako Achieving your Diploma in Teaching (FE & Skills) - Ann Gravells, Gavin Lumsden
Communication Skills in Nursing Practice
Written specifically for student nurses developing their communication and interpersonal skills in any field of nursing. The book addresses all the competencies for communication skills outlined in the 2018 NMC standards and features insightful contributions from experienced nurses and healthcare leaders across different clinical fields. As communication and interpersonal skills have become essential to modern nursing, this book will focus on demonstrating how the theory behind these skills can be successfully applied in practice. Helping students to become confident, assured communicators when interacting with patients, whilst on placement and into their post-registration nursing career. The new edition includes the following updates: ·        A new chapter on person-centred care and intercultural communication. ·        Further content on modern forms of communication such as social media and other new technologies. ·        A new theme ‘Emotional intelligence’ integrated throughout the book.
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Communication Skills in Pharmacy Practice - Robert Beardsley
Newly focused on the practical communications skills student pharmacists need for effective practice, this updated Seventh Edition—now in full color— reflects new ACPE standards, including up-to-date coverage of the PPCP model, co-curricular experiences, interprofessional interaction and collaboration, and professional development. Practical, easy-to-use, and packed with relevant case studies and coverage of the latest advances in the field, this edition is ideal for the foundational course and pre-experiential training. Expanded emphasis on communication skill application helps students master the knowledge and skills they need for pharmacy practiceAdditional content added on motivational interviewing, e-commerce, contemporary ethical issues (such as medical marijuana and opioid abuse), and student-preceptor and pharmacist-management communication issuesFull-color design with new diagrams and figures enhances readabilityAdditional case studies from diverse settings prepare students to deal with the wide range of situations they will encounter in practiceStronger emphasis on assessing communication skills includes coverage of patient surveys and colleague observersExpanded coverage on choosing effective patient education materials and communicating with Limited English Proficiency (LEP) patients prepares students for professional practiceRevised review questions, chapter-ending review cases, and references help students master the materialeBook available for purchase. Fast, smart, and convenient, today’s eBooks can transform learning. These interactive, fully searchable tools offer 24/7 ... Unknown localization key: "more"
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Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons
This third edition of Contemporary Issues in Marketing and Consumer Behaviour has been revised and updated to reflect the fast-changing world we live in. The new state of the art chapter on digital marketing digs deeply into two new frontiers of marketing which have significant impact on contemporary social life: influencer marketing, and online gaming. Other new topics help us to understand how marketing can perpetuate local and global inequality through creating and sustaining hierarchies of knowledge and influencing norms of race, disability, gender and sexual orientation.Topics new to this edition include:Digital Markets and MarketingHierarchies of Knowledge in MarketingMarketing Inequalities: Feminisms and intersectionalitiesThe Ethics and Politics of ConsumptionNew case studies include:Emerging Economy BrandsThe Fairtrade BrandDisappearing InfluencersDecolonising the MediaWritten by four experts in the field, this popular text successfully links marketing theory with practice, locating marketing ideas and applications within wider global, social and economic contexts. It provides a complete and thought-provoking overview for postgraduate, MBA and advanced undergraduate modules in marketing and consumer behaviour and a useful resource for dissertation study at both undergraduate and postgraduate levels. Online resources include chapter-by-chapter PowerPoint slides.
Objev podobné jako Contemporary Issues in Marketing and Consumer Behaviour - Andreas Chatzidakis, Rachel Ashman, Pauline Maclaran, Elizabeth Parsons
Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska
Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.
Objev podobné jako Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska
Digital Marketing in Practice - Hanne Knight, Lizette Vorster Larsen
Learn how to develop, implement and evaluate effective digital marketing with this practical yet theoretically grounded textbook which also explores the latest legal and ethical considerations.
Objev podobné jako Digital Marketing in Practice - Hanne Knight, Lizette Vorster Larsen
Essentials of Marketing - Jane Martin, Jim Blythe
Understand the core concepts of marketing explained in a real-life context ‘This is an up-to-date, informative and easy to read textbook; essential for new marketers and students, giving them a breadth of knowledge to start their marketing careers.'' Dr. Julie Jones, Aberystwyth University ‘A very good text that allows for key areas in the subject to be defined, developed and explored.'' Graeme Price, University of Sunderland Essentials of Marketing, 8th edition, by Martin and Blythe, provides you with an accessible, lively, and engaging introduction to marketing. It employs a practical approach to explain traditional marketing techniques and theories, and offers the most up-to-date critical perspectives on contemporary themes and concepts in marketing. Using current case studies, in-chapter global examples and activities based on real-life issues and contexts, the text provides everything you need as an undergraduate or postgraduate student to excel in your course. It also serves as an essential guide to new marketers setting off on their marketing careers. This new edition considers contemporary issues and recent global developments, such as the Covid-19 pandemic, ethical concerns, sustainability, augmented reality, digital marketing and social media trends. Critical thinking sections encourage you to think more deeply about marketing issues contained within ... Unknown localization key: "more"
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Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady
The undisputed global bestseller in marketing management that consistently reflect changes in marketing theory and practice A key text both for undergraduate and postgraduate programmes in Marketing Management. An encyclopaedia of marketing, the classic Marketing Management is considered by many as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It explores the challenges facing European marketing practitioners and admirably covers a wide range of concepts examining traditional aspects of marketing and blending them with modern and future themes. Key features of this book include: A structure designed specifically to fit the way the course is taught in Europe New and updated in-depth European case studies help readers bridge the gap between knowledge and practice Focus on digital technologies such as robotics, AI, augmented and virtual reality, and their impact on marketing management skill sets and practices Coverage of the latest trends and developments in the marketing field, such as social media marketing, ethical issues and sustainability Featuring work from prominent European academics, new practical examples and exercises, it remains one of the most significant textbooks ... Unknown localization key: "more"
Objev podobné jako Marketing Management - Philip Kotler, Kevin Keller, Torben Hansen, Malcolm Goodman, Mairead Brady
Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Customers, in turn, are choosing companies and products that satisfy deeper needs for participation, creativity, community, and idealism. In Marketing 3.0, world-leading marketing guru Philip Kotler explains why the future of marketing lies in creating products, services, and company cultures that inspire, include, and reflect the values of target customers. * Explains the future of marketing, along with why most marketers are stuck in the past * Examines companies that are ahead of the curve, such as S. C. Johnson * Kotler is one of the most highly recognized marketing gurus, famous for his "4 P's of Marketing" In an age of highly aware customers, companies must demonstrate their relevance to customers at the level of basic values. Marketing 3.0 is the unmatched guide to getting out front of this new tide sweeping through the nature of marketing.
Objev podobné jako Marketing 3.0 - Philip Kotler, Setiawan Iwan, Kartajaya Hermawan
Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose
Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"
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Foundations of Marketing, 7e - David Jobber, John Fahy
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answer these pressing questions. This leading textbook is packed with contemporary examples and case studies that highlight the real-world applications of marketing concepts. Discover: • The growing importance of social marketing• How organisations are leveraging consumer data to make decisions and drive customer retention and conversion levels• The role of brand communities, peer-to-peer marketing and social influencers• Both a Managerial and Consumer approach to marketingKey features: • Marketing Spotlights highlight the marketing innovations of brands such as Zoom, Rent the Runway, John Lewis and Patagonia.• Marketing in Action boxes offer modern examples of real marketing campaigns in the UK, Denmark, The Netherlands and internationally. • Critical Marketing Perspective boxes encourage students to critically reflect on ethical debates and stimulate student discussion and analysis about socially responsible practices.• End of Chapter Case Studies covering Starbucks, Patek Philipe, Spotify and Depop provides students with an in-depth analysis of companies’ marketing strategies. Each case study has dedicated questions to encourage ... Unknown localization key: "more"
Objev podobné jako Foundations of Marketing, 7e - David Jobber, John Fahy
Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan
Stay up to date with the current principles and major themes of Marketing, from theory to practice. Marketing: An Introduction, 4th edition by Brennan, Harker, Armstrong, and Kotler introduces you to the most up-to-date principles of Marketing, offering a complete overview of the discipline and full coverage of the current themes. Ideal for undergraduate and postgraduate students, as well as professionals, the textbook retains its clarity, coherence, and authority in presenting the main marketing concepts, encouraging you to apply what you learn to real commercial practices through numerous case studies from Europe, the Middle East, and Asia. What will you learn about Marketing in this latest edition? You will be guided through five major themes: creating value for customers, building and managing strong brands, measuring and managing ROI, harnessing new marketing technologies in the digital age, and marketing responsibly around the globe. You will be presented with a comprehensive outline of marketing theory and practice because Marketing is a company-wide function. You will be provided with the most up-to-date coverage of current issues in Marketing, including the implications of Brexit for the European marketers, changes in the rules and regulations such as the General Data Protection Regulations of the EU, ... Unknown localization key: "more"
Objev podobné jako Marketing: An Introduction, European Edition - Michael Harker, Ross Brennan
Marketing Research - David Birks, Naresh Malhotra, Dan Nunan
For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research. Understand theory and application of marketing research in a European context Marketing Research: Applied Insight, 6th Edition, by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. This book supports both qualitative and quantitative research methods through: Introducing the transactional stages of marketing research of problem definition, developing approach and design, data collection, analysis and communicating the research findings Using real research case studies of how companies address specific managerial problems and implement research, as well as real-life marketing situations and exercises to tackle in every chapter Applying marketing research to current marketing challenges such as social media, mobile marketing, customer value, experiential marketing, satisfaction, loyalty, customer equity, brand equity and management, relationship marketing, creativity and design, and socially responsible marketing Pearson, the world’s learning company.
Objev podobné jako Marketing Research - David Birks, Naresh Malhotra, Dan Nunan
Mastering Marketing Data Science - Iain Brown
Unlock the Power of Data: Transform Your Marketing Strategies with Data Science In the digital age, understanding the symbiosis between marketing and data science is not just an advantage; it's a necessity. In Mastering Marketing Data Science: A Comprehensive Guide for Today's Marketers, Dr. Iain Brown, a leading expert in data science and marketing analytics, offers a comprehensive journey through the cutting-edge methodologies and applications that are defining the future of marketing. This book bridges the gap between theoretical data science concepts and their practical applications in marketing, providing readers with the tools and insights needed to elevate their strategies in a data-driven world. Whether you're a master's student, a marketing professional, or a data scientist keen on applying your skills in a marketing context, this guide will empower you with a deep understanding of marketing data science principles and the competence to apply these principles effectively. Comprehensive Coverage: From data collection to predictive analytics, NLP, and beyond, explore every facet of marketing data science. Practical Applications: Engage with real-world examples, hands-on exercises in both Python & SAS, and actionable insights to apply in your marketing campaigns. Expert Guidance: Benefit from Dr. Iain Brown's decade of experience as he shares ... Unknown localization key: "more"
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Executive Function Skills in the Classroom - Dawson Peg, Carol-Anne Bush, Laurie Faith
With insight and humor, this motivating guide shows how to bring executive functions (EF) to the forefront in K–8 classrooms--without adopting a new curriculum or scripted program. Ideal for professional development, the book includes flexible, practical, research-based ideas for implementation in a variety of classroom contexts. It shares stories from dozens of expert teachers who are integrating explicit EF support across the school day. Provided is a clear approach for talking about EF barriers and strategies as part of instruction, and working as a class to problem-solve, explore, and apply the strategies that feel right for each student. Several reproducible tools can be downloaded and printed in a convenient 8 1/2" x 11" size. This book is in The Guilford Practical Intervention in the Schools Series, edited by Sandra M. Chafouleas.
Objev podobné jako Executive Function Skills in the Classroom - Dawson Peg, Carol-Anne Bush, Laurie Faith
Duct Tape Marketing Revised and Updated - John Jantsch
In his trusted book for small businesses, John Jantsch challenges you to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape.As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. Duct Tape Marketing shows you how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses.Taking a strategic, systemic approach to marketing rather than being constantly won over to a “marketing idea of the week” helps small business leaders establish a solid foundation of trust with their customers that only grows stronger with the application of more metaphorical tape.In Duct Tape Marketing, you will learn how to:turn your marketing efforts into a lead generation machinecreate long-term plans for your business’s continual growthimplement marketing strategies that make your business thrivePlus, this revised and updated edition includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape.Let''s face it: as a small business owner, you are really in the business ... Unknown localization key: "more"
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Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey
Prepare for the OMCP certification exam and expand your digital marketing skillset Courses relying on the OMCP Digital Marketing Certification standards attract over 70,000 students at 900 universities around the world each year. This challenging curriculum requires strong command of content marketing, conversion rate optimization, and other digital marketing competencies in high market demand. In Digital Marketing Fundamentals, veteran digital media and marketing experts Greg Jarboe, Michael Stebbins, and Matt Bailey deliver an essential and accessible roadmap to completing the highly sought-after OMCP Digital Marketing Certification. You’ll explore topics like digital analytics, social media marketing, and search engine optimization with the help of industry-leading authors and members of the OMCP Standards Committee. In the book, you’ll also find: Full discussions of paid search marketing, email marketing, and marketing to mobile device usersExacting and focused instruction on all the competencies tested by the OMCP examAccessible content suitable for experienced digital marketers looking for a new certification to boost their career, as well as novice practitioners trying to expand their skillsetPerfect for aspiring and practicing digital marketers, Digital Marketing Fundamentals also belongs in the libraries of entrepreneurs, solopreneurs, and other small- and medium-sized business leaders looking for a starting point into the ... Unknown localization key: "more"
Objev podobné jako Digital Marketing Fundamentals - Greg Jarboe, Michael Stebbins, Matt Bailey
Times Tables Practice 1 - Ann Montague-Smith
Knowing the times tables is vital to success in maths. Times Tables Practice gives children extensive practice in all the times tables relevant to their age group, providing enjoyable activities with attractive illustrations that will hold their attention throughout. All the activities have been devised to support the National Curriculum.Times Tables Practice 1 covers the x2, x3, x4, x5 and x10 times tables. The activities are structured in sections that look separately at different tables. Each section encourages children to: practise counting; build the multiplication table; memorise and manipulate number facts; improve their rapid recall skills; derive related division facts.Many exercises in the book include notes highlighting useful rules that will help children to remember their tables. Children are also prompted to use known facts learned earlier in the book to help them tackle more challenging multiplication and division questions. Once they have mastered each table, problem-solving pages incorporating everyday themes, including money, encourage them to apply their new-found skills to real-life situations.The book ends with number problems, 'What I know' and multiplication table pages designed to reinforce learning and build confidence, preparing children for classroom testing.
Objev podobné jako Times Tables Practice 1 - Ann Montague-Smith
WJEC Level 1/2 Vocational Award Hospitality and Catering Exam Practice Workbook - Bev Saunder, Yvonne Mackey
Prepare students for success in the external assessment for WJEC Level 1/2 Vocational Award in Hospitality and Catering. This focused, write-in workbook has been written by experienced teachers and authors to provide clear guidance on the assessment criteria, with activities to support knowledge retention and application.- Provides comprehensive coverage of the specification content, so students can review their knowledge for all topic areas- Enables students to test their knowledge and understanding, as well as ensuring they can apply this knowledge effectively and confidently- Prepares students for assessment, breaking down the different question types and offering clear guidance on responses- Supports both classroom learning and independent study, with content that can be used flexibly throughout the year or for revisionAll answers for the questions included in this workbook are available online (see page 4 of the workbook for details).
Objev podobné jako WJEC Level 1/2 Vocational Award Hospitality and Catering Exam Practice Workbook - Bev Saunder, Yvonne Mackey
Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack
For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-Âlife situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack
Advanced Practice in Healthcare
The definitive resource for advanced practice within nursing and the allied health professions—revised, expanded, and updated throughout. Advanced practice is an established and continuously evolving part of healthcare workforces around the world as a level of practice beyond initial registration. Advanced practitioners are equipped to improve health, prevent disease, and provide treatment and care for patients in a diverse range of settings. This comprehensively revised fourth edition emphasises the importance of practice in advanced healthcare, presenting a critical examination of advanced practice roles in nursing and allied health professions through a series of learning features designed to facilitate the development of vital knowledge and skills. Advanced Practice in Healthcare presents: International developments in advanced practice as a global response to the need to modernise services, reduce costs and increase access to healthcare servicesCountry-specific examples of advanced practitioners’ roles in delivering patient care in diverse settingsThe impact of advanced practice in nursing and the allied health professionsControversial issues including prescribing, regulation and credentialing, and the interface with medical practiceEthical and legal dimensions of advanced practiceThe preparation of advanced practitioners Advanced Practice in Healthcare is an essential resource for all students, practitioners, managers and researchers of advanced practice in healthcare.
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Applied Marketing Analytics Using R - Gokhan Yildirim, Raoul V. Kubler
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success. Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning. Supporting online resources are available to instructors to support teaching, including datasets and software codes and solutions (R Markdowns, HTML files) as well as PowerPoint slides, a teaching guide and a testbank. This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers. Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business ... Unknown localization key: "more"
Objev podobné jako Applied Marketing Analytics Using R - Gokhan Yildirim, Raoul V. Kubler
A Dictionary of Marketing - Charles Doyle
A Dictionary of Marketing is an accessible and wide-ranging A-Z, providing over 2,500 entries on topics spanning terms for traditional marketing techniques (from strategy, positioning, segmentation, and branding, to all aspects of marketing planning, research, and analysis), as well as leading marketing theories and concepts. Both classic and modern marketing techniques are covered. Entries reflect modern changes in marketing practice, including the use of digital and multi media, the impact of the World Wide Web on advertising, and the increased influence of social media and search engines on advertising and the rise of global brand management. Also included is a time line of the development of marketing as a discipline and the key events that impacted the development, as well as over 100 relevant web links, accessed and updated via a companion website. In addition, the main appendix provides greater depth on the subject, including advertising and brand case studies with a strong international focus. These are arranged thematically, e.g. automobile industry, food and drink, luxury goods, and focus on iconic brands, marketing campaigns, and slogans of the 20th century that have permeated our collective consciousness, exploring how the ideas defined in the main text of the book have been ... Unknown localization key: "more"
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Fashion Marketing and Communications - Olga Mitterfellner
Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.
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This is Marketing - Seth Godin
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you''re proud of, whether you''re a tech startup founder, a small business owner, or part of a large corporation. No matter what your product or service, this book will help you reframe how it''s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you: * How to build trust and permission with your target market. * The art of positioning--deciding not only who it''s for, but who it''s not for. * Why the best way to achieve your goals is to help others become who they want to be. * Why the old approaches to advertising and branding no longer work. * The surprising role of tension in any decision to buy (or not). * How marketing is at its core about the stories we tell ourselves about our social status. You can do work ... Unknown localization key: "more"
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Practice Makes Perfect: Complete French All-in-One, Premium Third Edition - Annie Heminway
Seven books from the bestselling Practice Makes Perfect series—all in one volume! The best value for learning French at the level that matches your needs!With more than two million copies sold, the Practice Makes Perfect series has always offered what you need to master the French language: Clear explanations, practical examples, and the practice required for growing mastery. In Practice Makes Perfect: Complete French All-in-One, Premium Third Edition, you get even more at a spectacular value, with seven books from the bestselling series all in one volume.Structured to help you learn French at your own level, Practice Makes Perfect: Complete French All-in-One, Premium Third Edition covers grammar, sentence structures and conversation, and is enhanced with a comprehensive index that allows you quick reference to all grammar explanations in the book. This premium third edition is supported by the McGraw Hill Language Lab app, with vocabulary flash cards, audio conversations and answers to numerous exercises, and new recordings of example sentences throughout the book to help you improve your pronunciation and listening comprehension. Reinforced by hundreds of hands-on practice exercises, this one-stop resource gives you the confidence you need to break through the barrier to competency and fluency in French.FeaturesOne mega ... Unknown localization key: "more"
Objev podobné jako Practice Makes Perfect: Complete French All-in-One, Premium Third Edition - Annie Heminway
Saunders Comprehensive Review for the NCLEX-RN® Examination - Angela Silvestri, Linda Anne Thought Leader, USA) Silvestri
Prepare for success on the NCLEX-RN® exam with this complete review! Often called the best NCLEX® exam review book ever, Saunders Comprehensive Review for the NCLEX-RN® Examination reviews all nursing content areas related to the current test plan. This new edition includes 5,700 NCLEX exam-style questions in the book and online, including alternate items formats and Next Generation NCLEX questions. Don't make the mistake of assuming the quality of the questions is the same in all NCLEX exam review books, because only this book includes the kinds of questions that consistently test the clinical judgment skills necessary to pass today's NCLEX exam. Even better, all answers include detailed rationales to help you learn from your answer choices as well as test-taking strategies with tips on how to best approach each question. Written by the most trusted names in NCLEX review, Linda Anne Silvestri and Angela Elizabeth Silvestri, this is THE book of choice for NCLEX preparation. But don’t just take our word for it - read any customer review or ask your classmates to see why there's nothing else like it!More than 5,700 practice questions in the text and on the Evolve website offer ample testing practiceUNIQUE! Detailed test-taking strategy ... Unknown localization key: "more"
Objev podobné jako Saunders Comprehensive Review for the NCLEX-RN® Examination - Angela Silvestri, Linda Anne Thought Leader, USA) Silvestri
Lady in Waiting - Anne Glenconnerová
**OVER HALF A MILLION COPIES SOLD****A TIMES MEMOIR OF THE YEAR **''The best royal book by miles . . . funny, gossipy and riveting''JANE RIDLEY, SPECTATOR''If your jaw doesn''t drop at least three times every chapter, you''ve not been paying proper attention''SUNDAY TIMESA Maid of Honour at the Queen''s Coronation and former Lady in Waiting to Princess Margaret, Anne Glenconner has spent her life as a friend of the royal family. In this bestselling memoir, she looks back on an extraordinary life full of glamour, drama and tragedy.The eldest child of the 5th Earl of Leicester, Anne knew as a daughter she would not inherit the family fortune and was instead brought up to secure an eligible husband. Her marriage to the charismatic Colin Tennant - later Lord Glenconner - would prove a test of every strength she possessed, while her friendship with Princess Margaret, which began in childhood, grew ever closer.From the tragic loss of two of her grown-up sons to the cruel surprise of her late husband''s final will, Lady in Waiting is Anne Glenconner''s remarkable testament to the resilience and humour that define her as she emerges from the shadow of her husband and the crown, reminding ... Unknown localization key: "more"
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Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong
For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. .
Objev podobné jako Marketing Management, An Asian Perspective - Philip Kotler, Kevin Lane Keller, Chin Tiong Tan, Swee Hoon Ang, Siew-Meng Leong
Essentials of Services Marketing - Jochen Wirtz
For undergraduate courses in services marketing Learn how to create value through customer connections and engagement As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today’s world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.
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Practice Makes Perfect: Complete Italian All-in-One, Premium Second Edition - Marcel Danesi
All the skill-building Italian language practice you need—with five books in one value-packed volume—plus support from the McGraw Hill Language Lab appThe most effective way to learn any new language is to practice, practice, and practice, and no other workbooks put as much emphasis on this as the Practice Makes Perfect series. In Practice Makes Perfect: Complete Italian All-in-One, you get five skill-building titles to help you build a solid foundation of verbs, vocabulary, grammar and conversational skills—all in one value-packed workbook.This easy-to-use, one-stop resource includes thorough explanations that are reinforced by hundreds of hands-on practice exercises to help you build the skills needed to break through the barrier to competency and fluency in Italian. Enhanced with a comprehensive index that makes it easy to reference all grammar explanations throughout the book, it''s an ideal resource for both advanced beginning and intermediate level learning. This Premium Edition also includes extensive support through McGraw Hill’s unique Language Learning app, featuring streaming audio recordings of 48 dialogues and the answers to 85 exercises, a helpful "record yourself" feature and much more.Value-packed volume contains core content from five titles in the series: Complete Italian Grammar; Italian Conversation; Italian Verb Tenses; Italian Sentence Builder; ... Unknown localization key: "more"
Objev podobné jako Practice Makes Perfect: Complete Italian All-in-One, Premium Second Edition - Marcel Danesi
Saunders Q & A Review for the NCLEX-RN® Examination - Angela Silvestri, Linda Anne Thought Leader, USA) Silvestri
Prepare for success on the NCLEX-RN® exam with this comprehensive Q&A review! Based on the test’s current blueprint, Saunders Q & A Review for the NCLEX-RN® Examination, 9th Edition provides more than 6,000 practice questions in a question-and-answer format. To help you unpack the complexities of the NCLEX exam, each question includes rationales for correct and incorrect answers, a test-taking strategy, clinical judgment situations, priority nursing tips, and a Health Problem code allowing you to select questions by medical diagnosis. Q&A practice is also provided on the Evolve website, with options to answer questions in Study mode or in Exam mode. From the most trusted names in NCLEX review, Linda Anne Silvestri and Angela Silvestri, this resource is part of the popular Saunders Pyramid to Success. Detailed rationales are provided for both correct and incorrect answer optionsUNIQUE! Priority Nursing Tip for each question provide key points to remember for the NCLEXTest-taking strategy is included for each question, providing clues for analyzing and selecting the correct answerUNIQUE! Tear-out bookmark allows you to cover the answer column as you are practicing questions, and includes a list of the Top 10 test-taking strategiesAll alternate item question types are represented, including multiple response, prioritizing/ordered ... Unknown localization key: "more"
Objev podobné jako Saunders Q & A Review for the NCLEX-RN® Examination - Angela Silvestri, Linda Anne Thought Leader, USA) Silvestri
Second Level Maths Practice Workbook 1 for S1 – S3 - Craig Lowther, Carol Lyon, Linda Lapere
Second Level Maths Practice Workbooks for S1-S3 are for Scottish secondary school students working at second level in maths and numeracy. These three user-friendly workbooks cover the entire second level mathematics Curriculum for Excellence course, making learning accessible and easy.Second Level Maths Practice Workbook 1 for S1-S3 is the first of three write-in Practice Workbooks aimed at helping students succeed in second level maths.Intelligent Practice: Provides plenty of intelligent practice to reinforce school learning.Catch-Up Support: Helps students quickly catch up to third level.Simple Language: Uses clear and simple language to avoid confusion.True Understanding: Supports students to understand maths concepts, not just memorise steps.Real-Life Examples: Includes a range of questions in context to show how maths skills apply in real life.After Practice Workbook 1, move on to Practice Workbook 2 (ISBN 9780008741341).The maths questions in these books have been taken from the Primary Maths for Scotland Second Level Practice Workbooks and rewritten to make the questions and contexts suitable for secondary students.
Objev podobné jako Second Level Maths Practice Workbook 1 for S1 – S3 - Craig Lowther, Carol Lyon, Linda Lapere
Care in Practice Higher, Fourth Edition - Janet Miller
Exam Board: SQALevel: HigherSubject: CareFirst Teaching: August 2018First Exam: June 2019Develop the values, knowledge, skills and understanding that you need to succeed in your course and become a reflective care worker. Care in Practice combines clear explanations of policy, legislation and theory with practical guidance and real-life case studies.Fully updated throughout and written in a highly accessible style, the Fourth Edition of this book:- Comprehensively covers the material and assessment for the revised Higher Care specification and includes relevant content for a range of SVQs and HNCs- Builds your understanding of the latest research and practice in key areas such as human development, psychology, sociology and safeguarding- Encourages you to think about, examine and develop your practice through regular activities that help you reflect on your learning- Provides up-to-date coverage of the Health and Social Care Standards: My support, my life (Scottish Government 2017), the Code of Practice for Social Service Workers (SSSC 2016) and the Nursing and Midwifery Code (NMC 2018)This book supports a variety of courses including:- Higher Care- National 4 and 5 Care- SVQ2 and SVQ3 in Social Services (Children and Young People) and Social Services and Healthcare- HNC Social Services- HNC Care and Administrative Practice- HNC ... Unknown localization key: "more"
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GCSE Science: Essential Maths Skills - Study & Practice - CGP Books
Maths is more important than ever in the latest GCSE Science courses, and this fantastic CGP book covers all the Maths skills students will need for success. It’s suitable for all Grade 9-1 Science GCSEs and all exam boards! For every topic, there are explained with detailed worked examples that go through each method step-by-step, followed by plenty of questions covering Biology, Chemistry and Physics for realistic all-round Science practice.
Objev podobné jako GCSE Science: Essential Maths Skills - Study & Practice - CGP Books
2A Practice Workbook 2 - Craig Lowther, Carol Lyon, Linda Lapere
The Primary Maths for Scotland Practice Workbooks are clear and simple with a focus on developing conceptual understanding alongside procedural fluency. They cover the entire second level mathematics Curriculum for Excellence in an easy-to-use set of workbooks which can fit in with teacher’s existing planning, resources and scheme of work.Primary Maths for Scotland 2A Practice Workbook 2 is the second in a series of six write-in Practice Workbooks for second level maths. This Workbook contains additional practice and consolidation for pupils and can be used alongside Textbook 2A or independently.This book:Provides additional intelligent practice to embed learning.Gives teachers high quality questions to set as and when they see fit.Supports the mastery approach to have all children working on the same topic at the same time.Allows flexibility for children working at different levels within a topic, by providing support and extension practice where required.Includes a range of questions are provided in context to develop pupils’ understanding of real-life application of the skills they are learning.
Objev podobné jako 2A Practice Workbook 2 - Craig Lowther, Carol Lyon, Linda Lapere
2A Practice Workbook 1 - Craig Lowther, Carol Lyon, Linda Lapere
The Primary Maths for Scotland Practice Workbooks are clear and simple with a focus on developing conceptual understanding alongside procedural fluency. They cover the entire second level mathematics Curriculum for Excellence in an easy-to-use set of workbooks which can fit in with teacher’s existing planning, resources and scheme of work.Primary Maths for Scotland 2A Practice Workbook 1 is the first in a series of six write-in Practice Workbooks for second level maths. This Workbook contains additional practice and consolidation for pupils and can be used alongside Textbook 2A or independently.This book:Provides additional intelligent practice to embed learning.Gives teachers high quality questions to set as and when they see fit.Supports the mastery approach to have all children working on the same topic at the same time.Allows flexibility for children working at different levels within a topic, by providing support and extension practice where required.Includes a range of questions are provided in context to develop pupils’ understanding of real-life application of the skills they are learning.
Objev podobné jako 2A Practice Workbook 1 - Craig Lowther, Carol Lyon, Linda Lapere
Practice Makes Perfect: Complete German All-in-One, Premium Second Edition - Ed Swick
All the skill-building German language practice you need—with six books in one value-packed volume—plus support from the McGraw Hill Language Lab appThe most effective way to learn any new language is to practice, practice, and practice, and no other workbooks put as much emphasis on this as the Practice Makes Perfect series. In Practice Makes Perfect: Complete German All-in-One, you get six skill-building titles to help you build a solid foundation of verbs, vocabulary, grammar and conversational skills—all in one value-packed workbook.This easy-to-use, one-stop resource includes thorough explanations that are reinforced by hundreds of hands-on practice exercises to help you build the skills needed to break through the barrier to competency and fluency in German. Enhanced with a comprehensive index that makes it easy to reference all grammar explanations throughout the book, it''s an ideal resource for both advanced beginning and intermediate level learning. This Premium Second Edition also includes extensive support through McGraw Hill''s unique Language Learning app, featuring comprehensive flashcards (now with Text-to-Speech) for all vocabulary lists throughout the book, as well as audio recordings for conversations.Value-packed volume contains core content from six titles in the series: Complete German Grammar; German Conversation; German Verb Tenses; German Sentence Builder; ... Unknown localization key: "more"
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Practice Makes Perfect: Complete English All-in-One for ESL Learners, Premium Second Edition - Ed Swick
All the skill-building English language practice you need to master ESL—with seven books in one value-packed volume—plus support from the McGraw Hill Language Lab appThe most effective way to learn any new language is to practice, practice, and practice. No other workbooks put as much emphasis on this as the Practice Makes Perfect series—and in Practice Makes Perfect: Complete English All-in-One for ESL Learners, you get seven skill-building titles to help you build a solid foundation of verbs, vocabulary, grammar and conversational skills—all in one value-packed workbook.This one-stop resource includes thorough explanations that are reinforced by hundreds of hands-on practice exercises to help you build the skills needed to communicate in English with confidence. A comprehensive index makes it easy to reference all grammar explanations throughout the book, making this an ideal resource for both beginning and advanced beginning levels. This Premium edition also includes extensive support through McGraw Hill''s unique Language Learning app, allowing you to stream audio recordings for audio conversations and take advantage of the helpful "record yourself" feature.Designed specifically for the beginning ESL student (as opposed to general grammar students)Value-packed volume contains core content from seven titles: English Grammar for ESL Learners; Intermediate English Grammar for ... Unknown localization key: "more"
Objev podobné jako Practice Makes Perfect: Complete English All-in-One for ESL Learners, Premium Second Edition - Ed Swick
Practical Skills in Chemistry - David Holmes, Alan Jones, Jonathan Weyers, Allan Jones, Rob Reed, John Dean
Practical skills form the cornerstone of chemistry. However, the diversity of skills required in the laboratory means that a student’s experience may be limited. While some techniques do require specific skills, many of them are transferable generic skills that are required throughout the subject area. Limited time constraints of the modern curriculum often preclude or minimise laboratory time. Practical Skills in Chemistry 3rd edition provides a general guidance for use in and out of practical sessions, covering a range of techniques from the basic to the more advanced. This ‘one-stop’ text will guide you through the wide range of practical, analytical and data handling skills that you will need during your studies. It will also give you a solid grounding in wider transferable skills such as teamwork, using information technology, communicating information and study skills. This edition has been enhanced and updated throughout to provide a complete and easy-to-read guide to the developing skills required from your first day through to graduation, further strengthening its reputation as the practical resource for students of chemistry and related discipline areas.
Objev podobné jako Practical Skills in Chemistry - David Holmes, Alan Jones, Jonathan Weyers, Allan Jones, Rob Reed, John Dean
Marketing Management and Strategy - Phil Stern, Peter Doyle
Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.
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Navigating Relational Ethics in Day-to-Day Practice - Andrew , UK) Reeves, Lynne Gabriel
The first in a new series on ethics in the counselling professions, Navigating Relational Ethics in Day-to-Day Practice contextualises the series and provides a practical ‘how to’ guide for bringing the theoretical concepts of ethics into practice. Lynne Gabriel and Andrew Reeves provide a compelling explanatory narrative on the importance of translating ethical concepts into meaningful pragmatic practice and practitioner tools. They set out key theories, concepts, and contemporary challenges in practice ethics, offering multiple lenses through which to make meaning of complex practice or risk scenarios and settings. Importantly, the book considers contemporary concepts associated with social justice including working in anti-oppressive ways. The chapters feature an array of engaging material, including a round table dialogue on working ethically in day-to-day practice, a ‘toolkit’ for working ethically across multiple contexts and presenting issues, and a rich collection of case examples from the authors’ lived experience.This text supports trainees and practitioners in taking ethical frameworks into their direct work with clients and in their wider role in practice.
Objev podobné jako Navigating Relational Ethics in Day-to-Day Practice - Andrew , UK) Reeves, Lynne Gabriel
Practical Skills in Forensic Science - Jonathan Weyers, Allan Jones, Alan Langford, Rob Reed, John Dean
If you are studying forensic science, or a related course such as forensic chemistry or biology, then this book will be an indispensable companion throughout your entire degree programme. This ‘one-stop’ text will guide you through the wide range of practical, analytical and data handling skills that you will need during your studies. It will also give you a solid grounding in the wider transferable skills such as teamwork and study skills. This third edition of Practical Skills in Forensic Science builds upon the excellent foundation of its predecessors and provides an easy-to-read guide to help you develop the skills you need to succeed. It retains the key features of earlier editions, with a layout that explains the essential elements of practical techniques and procedures in a step-by-step manner to help you understand their application in the context of forensic science. Features include: · Coverage of a wide range of practical aspects from fingerprint recovery, trace evidence examination, bodily fluid examination and DNA analysis, as well as broader skills such as tackling numerical problems and passing exams. · Case examples, guidelines for documentation and reporting results, plus advice on the legal aspects of forensic science provide you with an understanding ... Unknown localization key: "more"
Objev podobné jako Practical Skills in Forensic Science - Jonathan Weyers, Allan Jones, Alan Langford, Rob Reed, John Dean