service management and marketing christian gronroos

* This text examines why managing the marketing function has become a responsibility for top-level executives; and why the total marketing function is spread throughout the organization and executing marketing has become a responsibility for practically everyone.

Objev podobné jako Service Management and Marketing - Christian Gronroos

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practices Marketing and Sustainability equips readers in the fields of management and marketing with an in-depth understanding of sustainability issues and how sustainability is integrated into business. Examples from across the globe are included on topics such as how businesses use services, sharing practices, and sustainable business models in their operations to face increasing demands to reduce greenhouse gas emissions, limited resources, and increased global competition. This book is concerned with consumer and business markets, considering marketing practices as part of business administration. Up-to-date and topical areas of research such as the sharing economy, are thoroughly discussed and illustrated with supporting models, figures, and vignettes. The book is accompanied by a companion site for instructors and faculty, which includes PowerPoint slides and exam Q&A’s. Videos introducing each chapter’s content are also available via YouTube. Written by a team of highly qualified academics, Marketing and Sustainability includes information on: Factors influencing consumers and their choices, sustainable marketing practices and their effectiveness, and how to communicate sustainability initiatives through marketing campaignsStrategies to be heard in a crowded, branded world, and sustainability business models including product-service ... Unknown localization key: "more"

Objev podobné jako Marketing and Sustainability - Anders, Ph.D. Parment, Pia A. Albinsson, Mikael Ottosson, Hugo Guyader

Offering an overview of the sport industry and coverage of the foundational knowledge and skills required of the today's sport manager, Principles and Practice of Sport Management is devoted to educating students on the various industry segments where they can focus their careers. After detailing the history and various principles – from management and marketing to finance, legal and ethical – the book delves into key sports management segments, discussing the skills needed in those sectors, the types of positions available, and the current issues facing those sectors.

Objev podobné jako Principles and Practice of Sport Management with Navigate Advantage Access - Lisa Pike Masteralexis, Mary Hums

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Marketing Management and Strategy is a concise and practical management guide to the latest ideas in advanced Marketing and Strategy. The authors show how to develop a marketing orientation in the organisation and how this impacts on the ultimate corporate goals of profit, growth and security. They then examine how marketing strategies are developed and implemented through effective product, pricing, distribution, communication and services. This is a core text for MBA Marketing Management course and for university short courses for executives. This will also be suitable for any undergraduates or postgraduates on marketing strategy courses.

Objev podobné jako Marketing Management and Strategy - Phil Stern, Peter Doyle

Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today''s students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today''s classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency. The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, ... Unknown localization key: "more"

Objev podobné jako Marketing Management ISE - Greg Marshall, Mark Johnston

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership.  The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, ... Unknown localization key: "more"

Objev podobné jako Marketing Strategy & Management - Diane M. Phillips

Sustainable Marketing and the Circular Economy in Poland outlines the specific challenges around formulating an organisation''s marketing strategy in line with the circular economy (CE) framework.This book helps to solve the problem of ineffective pro-environmental programmes and marketing tools, which are currently used by enterprises to make their activities more sustainable. The authors identify key concepts and strategies of sustainable marketing to highlight the trends and development directions of marketing activities of modern enterprises. Focussing on Poland as a central case study, the book is illustrated with examples of organisations that are implementing sustainable marketing activities that are compatible with the CE model. It also presents the results of studies which examined the pro-environmental marketing efforts of small- and medium-sized enterprises, non-governmental organisations and other actors in Poland. To conclude, the authors put forward recommendations for CE network stakeholders regarding sustainable marketing management, focussing specifically on how to avoid accusations of greenwashing and other unethical organisational behaviour.This book will be of great interest to students and scholars of green marketing, sustainable business and the CE, as well as entrepreneurs and business professionals looking to formulate sustainable marketing strategies.

Objev podobné jako Sustainable Marketing and the Circular Economy in Poland - Aleksandra Wilk, Ewa Prymon-Rys, Anna Kondak, Anna Dubel, Anita Proszowska

Fashion Marketing and Communications draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies to provide a comprehensive and honest understanding of the commercial and ethical functions marketing plays in the fashion industry.Offering a combination of theory and practice, the book covers subjects including historical advertising and public relations, modern consumerism, contemporary marketing techniques, international markets, and sustainable and inclusive marketing, outlining the opportunities and challenges facing the future of fashion marketers. This second edition has been fully revised to incorporate new chapters on sustainability marketing, digital marketing and future-facing trends. Interviews with practitioners have been refreshed and broadened to include a diverse range of perspectives from around the world. New case studies showcase real-life examples from Abercrombie & Fitch, Freitag, LOEWE and SOLIT Japan. This book champions new actionable theory frameworks with embedded activity sheets that invite the reader to apply the frameworks in an educational or professional context.Examining the last 100 years of fashion marketing and communications and current theory and practice, this broad-ranging text is perfect for advanced undergraduate and postgraduate students of fashion marketing, brand management and communications as well as practitioners. PowerPoint slides and exercise questions are available to support the book.

Objev podobné jako Fashion Marketing and Communications - Olga Mitterfellner

Toward Responsible Service Management: AI and Digital Transformation in Action advances service management concepts by providing a platform for initiating critical debates grounded in pertinent industry cases.

Objev podobné jako Toward Responsible Service Management

For courses in advertising. A study of integrated marketing communications taught through real-life application. Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers. MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Objev podobné jako Integrated Advertising, Promotion, and Marketing Communications, Global Edition - Kenneth Clow, Donald Baack

A fully revised and updated new edition of this bestselling and a unique text that explains not only the theory behind the importance of customer service but also acts as a guidebook for those wishing to put this theory into practice. In essence it is the ‘whys’ and ‘hows’of customer service. Fully updated with current statistics, trends, and examples, it is full of references to all the latest research from both academic and practitioner literature. Chapters cover important topics such as the financial and behavioural consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer relationships, providing customer service through the servicescape, the impact of technology on customer service, the importance of service recovery, and promoting customer service internally and externally.The third edition of this book – like the first and second - is easy to read, very current, and full of references to all the latest research. Chapters cover important topics such as the financial and behavioral consequences of customer service, consumer trends influencing service, developing and maintaining a service culture, managing service encounters, the importance of market research, building and maintaining customer ... Unknown localization key: "more"

Objev podobné jako Customer Service for Hospitality and Tourism - Simon Hudson, Louise Hudson

Although workplace design and management are gaining more and more attention from modern organizations, workplace research is still very fragmented and spread across multiple disciplines in academia. There are several books on the market related to workplaces, facility management (FM), and corporate real estate management (CREM) disciplines, but few open up a theoretical and practical discussion across multiple theories from different disciplines. Therefore, workplace researchers are not aware of all the angles from which workplace management and effects of workplace design on employees has been or could be studied. A lot of knowledge is lost between disciplines, and sadly, many insights do not reach workplace managers in practice. Therefore, this new book series is started by associate professor Rianne Appel-Meulenbroek (Eindhoven University of Technology, the Netherlands) and postdoc researcher Vitalija Danivska (Aalto University, Finland) as editors, published by Routledge. It is titled ‘Transdisciplinary Workplace Research and Management’ because it bundles important research insights from different disciplinary fields and shows its relevance for both academic workplace research and workplace management in practice. The books will address the complexity of the transdisciplinary angle necessary to solve ongoing workplace-related issues in practice, such as knowledge worker productivity, office use, and more strategic management. ... Unknown localization key: "more"

Objev podobné jako A Handbook of Management Theories and Models for Office Environments and Services

The new edition of the acclaimed textbook on Global Logistics and Supply Chain Management, offers a global scope and focus on both theory and practice Global Logistics and Supply Chain Management equips students with the knowledge and tools to navigate today’s complex, interconnected global markets. Covering both practical applications and strategic decision-making, this comprehensive textbook combines theory with real-world case studies to provide a thorough understanding of logistics systems and supply chain management (SCM) practices. Designed to meet the needs of today’s students and instructors, the fifth edition of Global Logistics and Supply Chain Management offers a balanced and student-friendly presentation of both qualitative and quantitative content, emphasizing key concepts such as sustainability, supply chain vulnerabilities, and digital transformation. Covering both foundational principles and advanced topics, each chapter builds a robust framework for students to critically assess and improve supply chain operations. Throughout the text, the authors provide expert insights into the latest trends, emerging technologies, and global events, including the COVID-19 pandemic. Global Logistics and Supply Chain Management, Fifth Edition, is an ideal textbook for undergraduate and postgraduate courses in logistics, supply chain management, and operations management in business, engineering, management, and international trade programs. New to this Edition: ... Unknown localization key: "more"

Objev podobné jako Global Logistics and Supply Chain Management - Agustina Calatayud, John Mangan, Chandra Lalwani

Guided by famed marketing consultant and best-selling author Perry Marshall, sales and marketing professionals save 80 percent of their time and money by zeroing in on the right 20 percent of their market and applying 80/202 and 80/203 to gain 10X, even 100X the success. With a powerful 80/20 software tool (online, included with the book), sellers and marketers uncover how to slash time-wasters; advertise to hyper-responsive buyers and avoid tire-kickers; gain coveted positions on search engines; differentiate themselves from competitors and gain esteem in their marketplace. With the included tools they’ll see exactly how much money they’re leaving on the table, and how to put it back in their pockets. Sellers will identify untapped markets, high-profit opportunities and incremental improvements, gaining time and greater profit potential. Supported by online tools from Marshall, including The 80/20 Power Curve, a tool that helps you see invisible money, and a Marketing DNA Test, a personal assessment that zeroes in on one’s natural selling assets, this timeless guide promises to change the game for seasoned and novice marketers and sellers.

Objev podobné jako 80/20 Sales and Marketing - Perry Marshall

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, and marketing communications strategy. It also demonstrates the centrality of value paradoxes to cross cultural marketing communications, and uses the Hofstede model or other cultural models to help readers see why strategies based on cultural relationships in one country cannot be extended to other countries without adjustments. Updates to the new edition include: Up-to-date research on new topics, including: culture and the media, culture and the Internet, and a more profound comparison of the different cultural models. Includes discussion of how Covid-19 has impacted globalization. More examples from major regions and countries from around the world. Broader background theory on how people use social media and extensive coverage of consumer behavior  A range of online instructor resources complement the book, including downloadable advertising images from the book, chapter-specific questions and key ... Unknown localization key: "more"

Objev podobné jako Global Marketing and Advertising - Marieke de Mooij

Project Management Metrics, KPIs,and Dashboards Enables readers to easily understand and implement essential strategies on measuring project management performance Project Management Metrics, KPIs, and Dashboards provides complete coverage of what metrics and KPIs are and how to use them effectively, offering comprehensive coverage of the different dashboard types, design issues, and applications that ­readers may come across during practical application of the concepts. To aid in seamless reader comprehension, the work includes full-color dashboards from some of the most successful project management companies. As a modern resource, the work aligns with PMI’s PMBOK® Guide and stresses value-driven project management. Written by the leading authority in the field, sample topics covered in the work are as follows: Stakeholder relations management, effective metric measurements, selecting the right project metrics, innovation metrics, and how to become and stay agile Comparing traditional and nontraditional projects, defining complexity, decision making, fluid methodologies, global project management, and project management methodologies/frameworks Customer relations management, a new look at defining project success, and why customer satisfaction must always be considered Scope creep, scope creep dependencies, causes of scope creep, the business side of scope creep, and ways to minimize scope creep For project managers across all industries, Project ... Unknown localization key: "more"

Objev podobné jako Project Management Metrics, KPIs, and Dashboards - Harold R. Kerzner

Logistics Management and Strategy, 7th edition is a concise and strategic introduction to the subjects of logistics and supply chain management, with emphasis on international applications and examples, and is perfect for modern managers and students of logistics and supply chain management. Logistics stands at the heart of debates around systems, sustainability, technology, competitive advantage, globalisation and risk. This textbook brings a thoroughly updated, straightforward and practical approach to these topics, and illustrates the real-life issues in logistics management through up-to-date case studies. This edition features cases from Australia, China, Germany, Japan, South Africa, Sweden and the USA, as well as cases on global businesses. Major updates for this edition address contemporary issues so that each area of discussion ties in with current practice. The new or updated material includes: A brand new chapter ''Supply Chain Risk and Resilience'' highlighting new developments in the strategic management of risk, with new cases exploring risk mitigation strategies at Ford Motor Company and supply chain data visualization at Flex A refreshed focus on sustainability and environmental issues throughout the book - from net zero carbon initiatives, carbon costing, and green logistics, to sourcing ethically and transportation Digitalisation and the role of technology in ... Unknown localization key: "more"

Objev podobné jako Logistics Management and Strategy: Competing through the Supply Chain - Alan Harrison, Remko Van Hoek, James Aitken, Heather Skipworth

The definitive text that connects sales theory to the practical implications of selling in today''s world Selling and Sales Management, 12th Edition, by Jobber, Lancaster and Le Meunier-FitzHugh provides an integrated and strategic approach to managing sales and customer relations in a complex, volatile and global marketplace. Fully updated with the latest case studies and practical exercises, the new edition covers leading research into the use of technology to enhance the selling process, as well as the recent thinking in customer relationship management and the interactions between sales and marketing functions. The text is well grounded for undergraduate and postgraduate students in business management or marketing degrees, as well those studying MBA or sales professionals in the field. The new edition offers: Expanded coverage of the management of sales channels Updated content on the role of social media and artificial intelligence in selling A fully revised chapter on sales management Increased coverage of strategic selling and partnering Discussion on the interactions between sales and marketing functions Extended discussion on customer management New and updated practical illustrations, examples and cases About the authors: David Jobber is Emeritus Professor of Marketing at University of Bradford and has served on the editorial boards ... Unknown localization key: "more"

Objev podobné jako Selling and Sales Management - David Jobber, Kenneth Le Meunier-Fitzhugh, Geoffrey Lancaster

* Fully developed case studies all with theoretical underpinning and clear learning outcomes.* Teaching notes accompany all cases which specify teaching methods to be adopted for effective use in the classroom.* Teaching Instructions and Lesson Plans provide which offer a step-by-step teaching process, how students should be organized, information to be provided, the questions to be raised, and suggested assignments.A comprehensive collection of fully developed case studies of event management and event tourism main areas, including human resources, leadership, marketing, strategy, operations, stakeholder management, and evaluation, all written by international experts. The cases mirror the practices and challenges in the event management industry across the globe – in different regional contexts and cultures – integrating theory with functional and operational perspectives. All are accompanied with teaching notes that explain learning outcomes, theoretical underpinnings, teaching methods, and provide detailed learning activities, questions and tools for analysis and guided assignments.Cases For Event Management and Event Tourism is a must have collection for all those studying and teaching event management nad event tourism. It contextualizes understanding and provides a real-life perspective on the theory, models and best practice in the industry.Part of the Event Management Theory and Methods Series. This series examines the ... Unknown localization key: "more"

Objev podobné jako Cases For Event Management and Event Tourism

The key themes and ideas in management, from A to Z and back again covered in 52 chapters. Aimed at anyone who is a line manager, project manager or who wants to learn more about management and leadership.From the author of Coaching from A to Z and Back Again, this is ideal for anyone who wants to develop the management skills - of themselves and their employees. Whether you are a line or project manager in an organisation or a student who wants to learn more about management and leadership, this book is perfect for you.Consisting of 52 short, accessible chapters from A to Z and back again, it combines discussion of key ideas, practical management tools and theoretical models. The topics discussed draw on the human and relationship aspects of management and cover the basics of emotional intelligence, self-awareness, leadership and change. Written in a clear and engaging format, this book provides you with a firm foundation in the theory and practice of management and encourages the development of self-management and leadership skills.

Objev podobné jako Management from A to Z and back again - Bob Thomson

Project Management for Engineering, Business and Technology is a highly regarded textbook that addresses project management across all industries. First covering the essential background, from origins and philosophy to methodology, the bulk of the book is dedicated to concepts and techniques for practical application. Coverage includes project initiation and proposals, scope and task definition, scheduling, budgeting, risk analysis, control, project selection and portfolio management, program management, project organization, and all-important "people" aspects—project leadership, team building, conflict resolution, and stress management.The systems development cycle is used as a framework to discuss project management in a variety of situations, making this the go-to book for managing virtually any kind of project, program, or task force. The authors focus on the ultimate purpose of project management—to unify and integrate the interests, resources and work efforts of many stakeholders, as well as the planning, scheduling, and budgeting needed to accomplish overall project goals.This sixth edition features:updates throughout to cover the latest developments in project management methodologies; a new chapter on project procurement management and contracts;an expansion of case study coverage throughout, including those on the topic of sustainability and climate change, as well as cases and examples from across the globe, including India, Africa, ... Unknown localization key: "more"

Objev podobné jako Project Management for Engineering, Business and Technology - Herman Steyn, John M. Nicholas

Modern Finance and Risk Management is dedicated to our colleague, academic mentor, and adviser Professor Hermann Locarek-Junge. During his academic career, Hermann Locarek-Junge published several important contributions to the field of risk management and portfolio management and served as the chairman and board member of the German Finance Association (DGF) and the Data Science Society (Gesellschaft für Klassifikation).A short foreword by the mentors of Hermann Locarek-Junge and an introduction by the editors mark the beginning of the Festschrift. The first section on Modern Finance includes chapters on asset management, entrepreneurship, and behavioural finance. The second section on Modern Risk Management contains seven contributions covering considerations of risk measurement, risk management, and regulation. Finally, the third section includes topics on commodities and energy finance.This Festschrift comprises 20 original contributions of notable scholars in finance who have worked with Hermann Locarek-Junge over the last four decades. Due to numerous connections to practice and applications, Modern Finance and Risk Management is relevant and attractive not only to academics and researchers but also to practitioners in industry and banking.

Objev podobné jako Modern Finance And Risk Management: Festschrift In Honour Of Hermann Locarek-junge

Research in Public Administration and Public Management has distinctive features that influence the choices and application of research methods. The standard methodologies for researching from the social sciences can be difficult to follow in the complex world of the public sector. In a dynamic political context, the focus lies on solving societal problems whilst also using methodological principles to do scientifically sound research.The second edition of Research Methods in Public Administration and Public Management represents a comprehensive guide to undertaking and using research in Public Management and Administration. It is succinct but covers a wide variety of research strategies, including action research, experiments, case studies, desk research, systematic literature reviews and more. It pays attention to issues of design, sampling, research ethics and data management. This textbook does explain the role of theory, but also offers many international examples and practical exercises. It takes the reader through the journey of research, starting with the problem definition, choice of theory, research design options and tools to achieve impactful research. New and revised material includes, but is not limited to:A closer look at popular methods like the experiment and the systematic literature review;A deeper examination of research ethics and data management;New examples ... Unknown localization key: "more"

Objev podobné jako Research Methods in Public Administration and Public Management - Sandra van Thiel

The term feminism is often treated as a stable and universalizing politics and practice. For postcolonial feminism, the issues of interest are not only social and cultural inequalities in terms of caste, class, color, ethnicity, gender, and religion, but also historical, political, and geographical inequalities in terms of “Third World”, “Global South” and “remnants of the colonial past”. Postcolonial feminism pays nuanced attention to historical diversity and local specificity of feminist issues. This book draws upon the work grounded specifically in the context of India, Pakistan, and Bangladesh to demonstrate the plurality of thinking.In mainstream management and organization studies, context is often understood as a present, static field. This book discusses how context is an important consideration for any management and organization study and for feminist studies in management and organization studies. It informs the way we need to understand context not just as “present” but also as “past”. Postcolonial feminism highlights the historical roots and past privileges of a context that often gets overlooked in management and organization studies where context is mostly understood in the present.This book highlights the contributions of women writers, poets, and activists such as Christina Stringer, Elena Samonova, Gayatri Spivak, Mary Douglas, Naila Kabeer, ... Unknown localization key: "more"

Objev podobné jako Postcolonial Feminism in Management and Organization Studies

Within the organization, the cyber security manager fulfils an important and policy-oriented role. Working alongside the risk manager, the Information Technology (IT) manager, the security manager and others, the cyber security managerÂ’s role is to ensure that intelligence and security manifest in a robust cyber security awareness programme and set of security initiatives that when implemented help strengthen the organizationÂ’s defences and those also of its supply chain partners.Cyber Security Management and Strategic Intelligence emphasizes the ways in which intelligence work can be enhanced and utilized, guiding the reader on how to deal with a range of cyber threats and strategic issues. Throughout the book, the role of the cyber security manager is central, and the work undertaken is placed in context with that undertaken by other important staff, all of whom deal with aspects of risk and need to coordinate the organizationÂ’s defences thus ensuring that a collectivist approach to cyber security management materializes. Real-world examples and cases highlight the nature and form that cyber-attacks may take, and reference to the growing complexity of the situation is made clear. In addition, various initiatives are outlined that can be developed further to make the organization less vulnerable to attack. Drawing ... Unknown localization key: "more"

Objev podobné jako Cyber Security Management and Strategic Intelligence - Peter Trim, Yang-Im Lee

RISK MANAGEMENT AND FINANCIAL INSTITUTIONS THE GOLD STANDARD IN FINANCIAL RISK MANAGEMENT TEXTBOOKS In the newly revised sixth edition of Risk Management and Financial Institutions, celebrated risk and derivatives expert John C. Hull delivers an incisive and comprehensive discussion of financial risk and financial institution regulation. In the book, you’ll learn to understand the financial markets, the risks they pose to various kinds of financial institutions, and how those risks are affected by common regulatory structures. This book blends discussion of best practices in risk management with holistic treatments of how financial institutions are regulated. It explores market, credit, liquidity, model, climate, cyber, and operational risk. This latest edition also offers: Updated ancillary and digital materials covering all the latest content, including software, practice questions, and teaching supplementsAccess to an updated website that reflects the new contentFulsome coverage of the most important financial market developments since the publication of the fifth edition, including regulatory changes, the growing importance of climate risk, the use of machine learning models, and the disappearance of LIBOR A must-have resource for undergraduate and graduate students of business and finance, Risk Management and Financial Institutions, Sixth Edition, cements this celebrated text as the gold standard in ... Unknown localization key: "more"

Objev podobné jako Risk Management and Financial Institutions - John C. Hull

Kniha - autor Dagmar Jakubíková; Eliška Vildová; Petr Janeček; Jan Tluchoř, 368 stran, česky, brožovaná bez přebalu lesklá Publikace zkušených autorů je jedinou komplexní knihou na téma lázeňství a řízení lázní na českém trhu. Autoři, kteří se problematikou lázeňství, podnikání, managementu i marketingu dlouhodobě zabývají a mají bohaté teoretické i praktické zkušenosti, se v knize věnují především marketingovému řízení lázeňských organizací a podniků, spolu s uplatněním nejnovějších poznatků. Postupují od představení lázní a lázeňství v Evropě a České republice a služeb lázeňských zařízení, přes management lázeňských podniků, marketingový výzkum, analýzu prostředí a výběr cílových trhů, až po celý marketingový mix – produkt, cenu, distribuci a komunikaci. Speciální pozornost autoři věnují interní a externí komunikaci v lázeňských organizacích a lázeňských hotelích. Výklad je doplněn mnoha příklady z české i zahraniční praxe, včetně obrazové dokumentace....

Objev podobné jako Lázeňství: management a marketing (978-80-271-2461-9)

PMBOK® Guide is the go-to resource for project management practitioners. The project management profession has significantly evolved due to emerging technology, new approaches and rapid market changes. Reflecting this evolution, The Standard for Project Management enumerates 12 principles of project management and the PMBOK® Guide – Seventh Edition is structured around eight project performance domains.This edition is designed to address practitioners’ current and future needs and to help them be more proactive, innovative and nimble in enabling desired project outcomes.This edition of the PMBOK® Guide:Reflects the full range of development approaches (predictive, adaptive, hybrid, etc.);Provides an entire section devoted to tailoring the development approach and processes;Includes an expanded list of models, methods, and artifacts;Focuses on not just delivering project outputs but also enabling outcomes; andIntegrates with PMIstandards+™ for information and standards application content based on project type, development approach, and industry sector.

Objev podobné jako A guide to the Project Management Body of Knowledge (PMBOK guide) and the Standard for project management - Project Management Institute

PMBOK® Guide is the go-to resource for project management practitioners. The project management profession has significantly evolved due to emerging technology, new approaches and rapid market changes. Reflecting this evolution, The Standard for Project Management enumerates 12 principles of project management and thePMBOK® Guide – Seventh Editionis structured around eight project performance domains.This edition is designed to address practitioners’ current and future needs and to help them be more proactive, innovative and nimble in enabling desired project outcomes.This edition of thePMBOK® Guide:Reflects the full range of development approaches (predictive, adaptive, hybrid, etc.);Provides an entire section devoted to tailoring the development approach and processes;Includes an expanded list of models, methods, and artifacts;Focuses on not just delivering project outputs but also enabling outcomes; and• Integrates with PMIstandards+™ for information and standards application content based on project type, development approach, and industry sector.

Objev podobné jako A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Seventh Edition and The Standard for Project Management (GERMAN) - Project Man

For over thirty-five years, Colin Drury’s Management and Cost Accounting has successfully blended theory and practice. Established as the leading text in the field, it helps students learn the key concepts and processes of management and cost accounting. Now in its twelfth edition, the text retains its trademark clear and accessible style, covering everything students need to know for their management accounting career and professional exams. Every chapter includes an “Employability Skills” question, review problems from accounting examination bodies and recent real-world examples of well-known international organizations such as Netflix, Amazon and Apple. This edition includes new chapters on data analytics and environmental management accounting as well as expanded coverage of strategic performance and cost management, value creation and quality management. Drawing on his extensive experience, Mike Tayles continues to comprehensively revise Colin Drury's text.

Objev podobné jako Management and Cost Accounting - Colin Drury, Mike Tayles

Exam board: SQALevel: HigherSubject: Business ManagementFirst teaching: August 2018First exam: Summer 2019Practice makes permanent. Feel confident and prepared for the SQA Higher Business Management exam with this two-in-one book, containing practice questions for every question type and topic, plus two full practice papers - all written by experienced examiners.> Choose to revise by question type or topic: A simple grid enables you to pick particular question styles or course areas that you want to focus on, with answers provided at the back of the book> Remember more in your exam: Repeated and extended practice will give you a secure knowledge of the key areas of the course (understanding business; management of marketing; management of operations; management of people; management of finance)> Familiarise yourself with the exam papers: Both practice papers mirror the language and layout of the real SQA papers; complete them in timed, exam-style conditions to increase your confidence before the exams> Find out how to achieve a better grade: Answers to the practice papers have commentaries for each question, with tips on writing successful answers and avoiding common mistakesFully up to date with SQA''s requirementsThe questions, mark schemes and guidance in this practice book match the requirements of ... Unknown localization key: "more"

Objev podobné jako Essential SQA Exam Practice: Higher Business Management Questions and Papers - Craig McLeod, James Morrison

This revised and updated edition of our bestselling and internationally respected title is the essential reference source for trainers, practitioners and anyone working towards professional qualifications in food and beverage service.- Covers contemporary trends and issues in food and beverage service and offers broad and in-depth coverage of key concepts, skills and knowledge, with developed focus on the international nature of the hospitality industry.- Supports students in gaining a comprehensive overview of the industry, from personal skills, service areas and equipment, menus and menu knowledge, beverages and service techniques, to specialised forms of service, events and supervisory aspects.- Supports a range of professional qualifications as well as in-company training programmes.- Aids visual learners with over 250 photographs and illustrations demonstrating current service conventions and techniques.

Objev podobné jako Food and Beverage Service, 10th Edition - John Cousins, Suzanne Weekes

The oil and gas industry is a complex sector with significant reach in terms of providing the energy needs of the global economy and the security, environmental and development consequences thereof. In particular, the sector is extremely important for the economic growth of emerging markets and developing countries. Furthermore, the life span of oil and gas resources is finite, with high health and safety risks and substantial environmental costs that require careful management and sustainability practices to ensure optimal extraction and utilisation of these resources. This book examines the challenges and opportunities in the oil and gas industry, in the context of emerging markets and developing economies.It provides comprehensive coverage of the management and sustainability practices of the sector, the environmental impact and sustainability of resources as well as the businesses that operate in the sector across the entire value chain. It addresses the current discourse on topics such as the Sustainable Development Goals, the Green Economy, the Paris Agreement and Glasgow Climate Pact and concludes with a chapter on the future of the oil and gas industry. The discussions around energy and energy transitions in particular continue to gain momentum and the book provides a wide-reaching and up-to-date overview ... Unknown localization key: "more"

Objev podobné jako Sustainability Management in the Oil and Gas Industry

PMBOK® Guide is the go-to resource for project management practitioners. The project management profession has significantly evolved due to emerging technology, new approaches and rapid market changes. Reflecting this evolution, The Standard for Project Management enumerates 12 principles of project management and the PMBOK® Guide – Seventh Edition is structured around eight project performance domains.This edition is designed to address practitioners’ current and future needs and to help them be more proactive, innovative and nimble in enabling desired project outcomes.This edition of the PMBOK® Guide:Reflects the full range of development approaches (predictive, adaptive, hybrid, etc.);Provides an entire section devoted to tailoring the development approach and processes;Includes an expanded list of models, methods, and artifacts;Focuses on not just delivering project outputs but also enabling outcomes; and• Integrates with PMIstandards+™ for information and standards application content based on project type, development approach, and industry sector.

Objev podobné jako A Guide to the Project Management Body of Knowledge (PMBOK® Guide) – Seventh Edition and The Standard for Project Management (ITALIAN) - Project Ma

Exam board: SQALevel: National 5Subject: Business ManagementFirst teaching: August 2017First exam: Summer 2018Practice makes permanent. Feel confident and prepared for the SQA National 5 Business Management exam with this two-in-one book, containing practice questions for every question type and topic, plus two full practice papers - all written by an experienced examiner.> Choose to revise by question type or topic: A simple grid enables you to pick particular question styles or course areas that you want to focus on, with answers provided at the back of the book> Remember more in your exam: Repeated and extended practice will give you a secure knowledge of the key areas of the course (understanding business; management of marketing; management of operations; management of people; management of finance)> Familiarise yourself with the exam paper: Both practice papers mirror the language and layout of the real SQA papers; complete them in timed, exam-style conditions to increase your confidence before the exams> Find out how to achieve a better grade: Answers to the practice papers have commentaries for each question, with tips on writing successful answers and avoiding common mistakesFully up to date with SQA''s requirementsThe questions, mark schemes and guidance in this practice book match ... Unknown localization key: "more"

Objev podobné jako Essential SQA Exam Practice: National 5 Business Management Questions and Papers - Craig McLeod

Intersectionality and Crisis Management: A Path to Social Equity aims to embed the social equity discourse into crisis management while exploring the potential of a new tool, the Integrative Crisis Management Model. Leaders and managers navigate a complex and networked environment of policy-making and action, frequently occurring in real time, under constant media exposure. The pervasive availability of this news on all platforms and devices produces a lingering anxiety about the inevitability of danger. Consequently, crisis affords a time-sensitive exploration of management practices and sheds a critical spotlight on deficiencies that may yield novel approaches to doing business.As the book engages contributing authors who are foremost in their field, it also includes practitioners, students, and junior scholars in a creative new discourse about equity. Bringing these diverse voices together in one volume presents a unique opportunity to generate new insights. Intersectionality provides a framework for understanding how categorizations of people drive social constructs of discrimination and oppression. Each chapter covers a different subject – exploring intersectionality in healthcare, nonprofit management, and human resources – and is accompanied by discussion questions. The book provides something for the classroom, for practitioners, and for scholars who want to include more intersectional thinking into ... Unknown localization key: "more"

Objev podobné jako Intersectionality and Crisis Management

Airline Operations and Management: A Management Textbook presents a survey of the airline industry, with a strong managerial perspective. It integrates and applies the fundamentals of several management disciplines, particularly operations, marketing, economics and finance, to develop a comprehensive overview. It also provides readers with a solid historical background, and offers a global perspective of the industry, with examples drawn from airlines around the world. Updates for the second edition include:Fresh data and examplesA range of international case studies exploring real-life applicationsNew or increased coverage of key topics such as the COVID-19 pandemic, state aid, and new business modelsNew chapters on fleet management and labor relations and HRMLecture slides for instructorsThis textbook is for advanced undergraduate and graduate students of airline management, but it should also be useful to entry and junior-level airline managers and professionals seeking to expand their knowledge of the industry beyond their functional area.

Objev podobné jako Airline Operations and Management - Bruce G. Billig, Gerald N. Cook

For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Pearson MyLabTM Management is not included. Students, if MyLab Management is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. MyLab Management should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Reach every student by pairing this text with Pearson MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Objev podobné jako Strategic Management and Competitive Advantage: Concepts Global Edition - Jay Barney, William Hesterly

Develop your understanding of the essential issues in sustainable management and responsible business development. Global issues including climate change, migration, and population development mean that sustainability management has never been a more vital area of concern for organisations and businesses worldwide. This engaging textbook will help to support your understanding of key issues and debates and enable you to apply sustainability concepts and theories to real-world management scenarios. Divided into three parts, the concise chapters provide a foundation in the history, concepts and definitions of sustainable development, before exploring perspectives of different stakeholders including employees, consumers, and investors. The final part addresses how sustainability tools and strategies can be applied across management functions including marketing, HRM, supply chain management, and accounting. Chapters are rich with learning features including fifty case examples of ''sustainability in business'' designed to illustrate both good and bad business practices from across the globe. ''Sustainability in society'' and ''sustainability in research'' boxes further connect the topics explored to wider societal concerns and the latest academic research to support your studies. Whether you are looking ahead to your future career, or developing your professional skills, this textbook is essential reading for all those aiming to learn more ... Unknown localization key: "more"

Objev podobné jako Sustainability Management: Concepts, Instruments, and Stakeholders - Rudiger Hahn

Management and Welfare of Farm Animals provides comprehensive and up-to-date information on the humane management of all major farmed species in both large-scale food production and alternative farming systems. Designed for agricultural and veterinary science students, this classic textbook covers the management and welfare of species including dairy and beef cattle, veal calves, sheep, pigs, chickens, turkeys, goats, horses, and farmed fish. The sixth edition incorporates recent developments throughout, including an entirely new chapter on international developments in animal welfare law, politics, and practice. Updated chapters discuss topics such as 'high welfare' livestock systems, the impact of automation and new technologies on production and welfare, the ecological impact and sustainability issues of large-scale production systems, and more. Provides a basic understanding of the principles and practices of professional and humane farm animal managementCovers animal husbandry, behavior as an indicator of animal welfare, and the assessment, monitoring, and promotion of improved welfare at the farm levelOffers updated information on free-range poultry, robot milking, automated disease scanning, and pastoral systems in the developing worldIncludes less-common farm species such as South American camelids, ostriches, and game birds Management and Welfare of Farm Animals, Sixth Edition remains the ideal textbook for students in professional, ... Unknown localization key: "more"

Objev podobné jako Management and Welfare of Farm Animals

For courses in strategy and strategic management. Core strategic management concepts without the excess Strategic Management and Competitive Advantage: Concepts and Cases strips out the unnecessary, by presenting material that answers the question: does this concept help students analyze real business situations? Each chapter has four short sections that cover specific issues in depth, allowing professors to adapt the text to their particular needs. By utilizing this carefully crafted approach, the 6th Edition provides students with the tools they need for strategic analysis. Also available with MyLab Management MyLabTM is the teaching and learning platform that empowers you to reach every student. By combining trusted authors’ content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student. Learn more about MyLab Management.

Objev podobné jako Strategic Management and Competitive Advantage: Concepts and Cases, Global Edition - Jay Barney, William Hesterly

Explore the strategies and practices of marketing communications in a European context Marketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Striking a balance between scientific and communication practitioners'' point of views, the textbook provides updated coverage of all instruments of the online and offline communications mix with numerous research and business insights vignettes from various countries, industries and markets that help you understand the concepts, frameworks, and mechanism better. The book is suitable for both undergraduate and postgraduate students of marketing communications. It can also be used by marketing communications professionals who want an overview of the whole field. Highlights of the new edition: In-depth coverage of new fields in marketing communications, such as branding, online advertising, media planning, brand activation and ethics. New chapter on online advertising and media planning, which reflects the recent developments in this fast-growing area. New and updated case studies including start-ups like Brauzz and Edgard & Cooper, and large international brands such as Lego and Delhaize. Updated content on integrated marketing communications, social media advertising, cross-cultural advertising, sustainability communication ... Unknown localization key: "more"

Objev podobné jako Marketing Communications: A European Perspective - Patrick De Pelsmacker, van den Bergh Joeri, Maggie Geuens, Gudrun Roose

Explore key concepts of managing innovation and engage with latest developments in the field Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps you abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking you through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses. Pearson, the world''s learning company.

Objev podobné jako Innovation Management and New Product Development - Paul Trott

Research and development (R&D) activities do not fit the traditional project model. They may seem difficult to manage because of their inherent ambiguity, the need for creative exploration, and often the lack of having defined milestones and outcomes. However, project management methods, along with systems engineering as a complementary discipline, provide the ability to categorize R&D activities, bound them, and then assess progress along a defined course of action. They also provide information about status and progress, visibility into opportunities and challenges that might otherwise be missed, allowing timely course corrections.Project Management for Research and Development: Guiding Innovation for Positive R&D Outcomes, Second Edition, provides methods for optimizing results in R&D by using structured processes that come from project management and are intertwined with the key complementary discipline of systems engineering. It provides processes, tools, and techniques to assess and manage creative activities in an optimal way. The core of the book is a flexible framework, which lifts the burden off organizations that do not want to invest heavily in implementing a significant number of often conflicting processes. It is a lightweight, flexible structure to help organizations and individuals meet their most important goals, no matter how complicated or complex ... Unknown localization key: "more"

Objev podobné jako Project Management for Research and Development - Lory Mitchell Wingate

This brand new and innovative core textbook fuses topics from the related fields of organizational behaviour and human resource management to provide new insight into the interconnectedness of these important and complementary areas. The text takes an integrated and dynamic approach to the study of how work and people are organized and puts the human at the centre of human resource management and organizational behaviour. The accessible student-centred focus and wide range of learning features makes the book an ideal course text for students at all levels. Combining a strong applied approach with a concise and jargon-free writing style, this book will help readers to understand underlying principles and apply them to their future careers as managers and HR practitioners.This textbook caters for undergraduate, postgraduate and MBA students studying modules that synthesise human resource management and organizational behaviour topics. It is also an ideal text for those studying any HRM module that takes an applied approach.Accompanying online resources for this title can be found at bloomsburyonlineresources.com/people-management-and-organizations. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Objev podobné jako People, Management and Organizations - Anna Sutton

Construct and manage a high-performance equity portfolio using today''s most powerful quantitative methodsThe classic guide that taught a generation of investors how to build high-yield quant portfolios, Quantitative Equity Portfolio Management has been fully updated with new data, research, information, and insights, along with the latest, most powerful quantitative tools and methods.Renowned quant experts Ludwig Chincarini and Daehwan Kim walk you through the foundational principles of quantitative active management and explain how to build an equity portfolio using those powerful concepts. They provide clear explanations of all the topics you need to know—from basic models, factors and factor choice, and stock screening and ranking to fundamental factor models, economic factor models, and forecasting factor premiums and exposures. Inside, you’ll find:Proven methodology for creating an equity portfolio that maximizes returns and minimizes risksTechniques for to create a professionally managed portfolioPractical melding of financial theory with real-world practiceIllustrative financial examples and case studiesEvery chapter has accompanying practical problems with solutions and labs using real data available online. In addition, the book as a whole has online appendices covering a brief history of financial theory, fundamental models of stock returns, a basic review of mathematical and statistical concepts, an entertaining explanation and quantitative ... Unknown localization key: "more"

Objev podobné jako Quantitative Equity Portfolio Management, Second Edition: An Active Approach to Portfolio Construction and Management - Daehwan Kim, Ludwig Chincarini

Examine strategic management with the market-leading book that sets the standard as today''s most intellectually rich, but practical analysis of strategic management. Written by award-winning instructors and prominent management scholars, Hitt/Ireland/Hoskisson/Harrison''s STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, CENGAGE INTERNATIONAL EDITION, 14E incorporates cutting-edge research and examples from more than 600 companies. This edition combines a classic industrial organization model with a resource-based view of the firm and a stakeholder perspective to demonstrate how businesses establish competitive advantages in the global market. You study how firms govern themselves, formulate and implement strategies that create value for stakeholders, use strategic alliances to enhance global competitiveness and meld strategic management and entrepreneurial behaviors for winning growth strategies. MindTap and Cengage Infuse online resources are also available to help you excel as a strategic leader.

Objev podobné jako Strategic Management: Concepts and Cases - Michael A. Hitt, Robert E. Hoskisson, R. Duane Ireland, Jeffrey S. Harrison

Gain insight into people-organisational relationships and interrelated influences on human behaviour Ranked as one of the Top Ten most influential texts in business and management in the world According to the Financial Times'' Teaching Power Rankings, 2021 (research by Open Syllabus) Management and Organisational Behaviour, 13th edition, by Mullins and Rees, provides an in-depth study guide that helps you understand the relationship between people and professional organisations, shedding new light on the understanding, prediction, and control of human behaviour at work. This widely popular text examines the environments of the individual, the group, workplace, and organisational structure, explaining organisational behaviour by applying theoretical frameworks to practice and developing critical thinking. This new edition addresses recent contextual issues, such as the impact of Covid-19 on the workplace. It also offers greater international perspective on organisational behaviour, with the addition of several case studies from around the world and related video cases by expert speakers. Featuring conceptual mind maps of complex topics to aid your understanding and revision, its ''personal skills'' and ''employability'' sections help you develop your social and work-based skills in preparation for life beyond the classroom. This comprehensive textbook is ideal for undergraduate and postgraduate study, as well as ... Unknown localization key: "more"

Objev podobné jako Management and Organisational Behaviour - Gary Rees, Laurie Mullins

Unlock the Power of Integrative Healing for Psoriasis. While advancements in targeted medications have significantly improved symptom relief, psoriasis remains a chronic condition with no definitive cure. The Holistic Psoriasis Management and Nutrition Guide embraces both innovative treatments and time-tested holistic approaches, empowering you with an integrative strategy for managing psoriasis symptoms, including achieving clearer, healthier skin. Authored by leading experts in dermatology, naturopathy and functional nutrition, this comprehensive guide offers an extensive exploration of psoriasis and a holistic approach to its management. Inside This Guide: Understanding Psoriasis: Delve into the genetic and environmental factors as well as common triggers contributing to psoriasis. Psoriasis Symptoms: Know what to expect in skin changes and other associated chronic medical conditions. Current Treatments and Medications: Gain a succinct overview of traditional treatments and common medications available for psoriasis and their effectiveness. Integrative Approaches: Discover how combining conventional treatments with complementary and alternative therapies can enhance your management of psoriasis. Diet and Nutrition: Discover an eating strategy for psoriasis. Access a curated selection of easy and delicious recipes designed to support skin health and a detailed 30-day meal plan tailored to reduce psoriasis symptoms. Whether you''re seeking to complement traditional treatments or explore alternative ... Unknown localization key: "more"

Objev podobné jako The Holistic Psoriasis Management and Nutrition Guide - Dr. Julie, ND, RH, MBA Greenberg, Kellie, RDN, LD, IFCNP Blake, Dr. Maria R., MD Robinson, Dr.

In today''s workplace, employees are routinely expected to coordinate and manage projects. Yet, chances are, you aren''t formally trained in managing projects - you''re an unofficial project manager. FranklinCovey experts Kory Kogon and Suzette Blakemore understand the importance of leadership in project completion and explain that people are crucial in the formula for success. This updated and revised edition of Project Management for the Unofficial Project Manager offers practical, real-world insights for effective project management and guides you through the essentials of the value, people, and project management process: Scope, Plan Engage, Track, and Adapt. Close If you''re struggling to ensure multiple projects are finished with high value and on time, this book is for you. If you manage projects without the benefit of a team, this book is also for you. Change the way you think about project management - ''project manager'' may not be your official title, but with the right strategies, you can excel in this project economy.

Objev podobné jako Project Management for the Unofficial Project Manager (Updated and Revised Edition) - Kory Kogon, Suzette Blakemore